Ecommerce Playbook: Numbers, Struggles & Growth
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
7/2/202623:07
0:000:00
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly how CTC approaches marketing measurement — and why the gap between platform-repo...
🎧
Transcription in progress...
Compare and Explore
More Transcripts You Might Like
26:20
Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6
The DTC Podcast
26:20
35:24
Bonus: Send Less, Earn More: What Brevo's Data Says About Email Volume and Conversion
The DTC Podcast
35:24
1:04:59
Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout
Marketing Operators
1:04:59
38:32
Ep 646: Neil Patel: Why Your Leads Are Down 40% and Your Revenue Is Up
The DTC Podcast
38:32
45:14
Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong Customer
The DTC Podcast
45:14
30:24
Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse)
The DTC Podcast
30:24