Podcast Transcripts
Browse 71 episode transcripts
Meta Reveals Its Plan For AI Media Buying
Marketing Operators
All right, we are back with another episode of Marketing Operators. This is our first episode of Two of Me, Connor Cody, live in New York. Today, we are with Nick Kettkar, who's a director of product...
Founder Story Ads: How DTC Brands Win on Meta Without an Obvious Product Edge
The DTC Podcast
Before we jump in to today's all-killer no-filer episode a quick word about who makes this show possible. The D2C podcast is brought to you by Pylethos, the performance agency behind some of the fast...
Black Friday Strategy for the Power 30 Days of Q4
Ecommerce Playbook: Numbers, Struggles & Growth
there's these core moments over the next two months that every brand should have some moment constructed around that I would that I would contend is the sort of the the table stakes sort of based on....
How to Get Your CFO to Approve a Bigger Marketing Budget: CAC, Meta and Brand Spend | Harness the Halo 5/6
The DTC Podcast
Back in like 20, 20, 20, 21, it was a little bit of a novel concept that like Amazon could benefit from, like, meta-eths. We work through multisinariot plans to be able to say, this isn't going to he...
What Solawave Would Repeat (and Rethink) in Q4 (with Andrew Silberstein)
Limited Supply
Welcome back to Limited Supply, the podcast where we get deep into the tactical and strategic side of e-commerce, digital marketing, and building consumer brands. I'm your host Nick Sharma, I've spen...
The BFCM Prep Checklist: From Least to Most Impact
Ecommerce Playbook: Numbers, Struggles & Growth
you've talked in the past about medeabying over the course of Black Friday, September one day, where as a rule across the rest of the year, what you've turned Chad Media buying tactics, basically don...
We Compare a $100 DTC Funnel vs a $100M DTC Funnel
Marketing Operators
All right. Welcome to marketing operators. We've got a great episode today. We go deep on funnels. Connor Rowland talks about scaling their Japanese egg pan internationally and now in the U.S. and Co...
DTC to Retail: How Flex Reached 30,000 Stores After Turning Down Target Twice
The DTC Podcast
It was kind of a magical moment, but also kind of our worst nightmare, because we ended up getting over 200,000 emails and we didn't have a website. The most important thing I would say is just being...
AI Agents for Ad Creative: The Workflow Saving a Pilothouse Strategist 5.5 Hours a Week
The DTC Podcast
Before we jump in to today's all-killer no-filer episode a quick word about who makes this show possible. The D2C podcast is brought to you by Pylethos, the performance agency behind some of the fast...
Skullcandy Is Building Black Friday Demand With TikTok Shop
Ecommerce Playbook: Numbers, Struggles & Growth
So that led you guys to a place where I think a lot of big brands probably have been hesitant because it felt like, oh, this is a place for maybe widgets or consumer bowls or whatever I might be and ...
Build a Q4 Landing Page With AI
Limited Supply
Welcome back to Limited Supply, the podcast where we get deep into the tactical and strategic side of e-commerce, digital marketing, and building consumer brands. I'm your host Nick Sharma, I've spen...
HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes Playbook
Marketing Operators
All right, we're back for episode 132 of Marketing Operators podcast, excited to be back. I've been gone the last couple of weeks. So I'm coming in, refresh recharge, ready to jam on some D to C E co...
Turning Black Friday Shoppers Into Customers Who Stay
Ecommerce Playbook: Numbers, Struggles & Growth
This episode's special for me, like, I know you guys think I'm an OG, that I'm old, but this is actually one of the individuals that I learned from in the very early days of Ecom who has been out at ...
The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey
The DTC Podcast
The media environment and the cultural environment have changed so violently that there is a new fundamental set of skills around what I call shifting from the control mindset to the orchestration mi...
Your Black Friday Sale Doesn’t Need to Last All November
Ecommerce Playbook: Numbers, Struggles & Growth
So I think there's new host to every physician. And so Q4 Discounting makes sense. Everybody's looking for a discount. Most brands are looking for a discount. I'm not advocating that you don't discou...
Black Friday Discount Strategy for DTC Brands Hooked on 30% Off | AKNF
The DTC Podcast
Don't treat your discount, plan, and a flat way. One way to unlock creativity from a discounting is to think of discounting as media budget. If you're not using Black Friday for new customers, then y...
Stop Discounting. Groove Life's Profits Tripled When They Did.
Ecommerce Playbook: Numbers, Struggles & Growth
- So I think there's nuanced every position. And so, Q4 Discounting makes sense. Everybody's looking for a discount. Most brands look for a discount. I'm not advocating that you don't discount. The q...
How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6
The DTC Podcast
The truth is that ROI is an average number across your full investment. Let's say you have a $2 ROI and you spent a million dollars on any channel. The question is if I spent $1 extra dollar on top o...
What Does It Actually Take to Win BFCM? (Live from Q4 Summit, with Cody Plofker)
Limited Supply
Welcome back to Limited Supply, the podcast where we get deep into the tactical and strategic side of e-commerce, digital marketing, and building consumer brands. I'm your host Nick Sharma, I've spen...
Two $100M+ Operators Get Honest About Launching New Brands
Marketing Operators
Welcome to episode 131 of Marketing Operators. Today we are talking about going from running a nine-figure brand to building a new brand from zero. Conor talks about his experience with gut culture a...
The Video Volume Secret Behind Every Winning TikTok Shop Program
Ecommerce Playbook: Numbers, Struggles & Growth
Like, and normally, it takes like a month to build the program up, but like, for us, and like, our focus is not to get one brow video, we want to get like thousands of videos, right? But like, I woul...
How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No Reviews
The DTC Podcast
Like, don't know that I've ever interviewed someone whose product that they created has 432 parts. I would say a year and a half, and I was like, "I don't know if this is ever going to get out. This ...
Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts
The DTC Podcast
Before we jump in to today's all-killer no-filer episode a quick word about who makes this show possible. The D2C podcast is brought to you by Pilothost, the performance agency behind some of the fas...
The Machine: How We Back-Check Every Q4 Plan Before BFCM
Ecommerce Playbook: Numbers, Struggles & Growth
I just want to reiterate like, for some brands that we work with even larger ones, not some of the smaller figure stores or even seven figure stores is definitely can be more extreme, but even some o...
How HexClad Turned Cookware Into a Billion Dollar Brand (with Danny Winer)
Limited Supply
Welcome back to Limited Supply, the podcast where we get deep into the tactical and strategic side of e-commerce, digital marketing, and building consumer brands. I'm your host Nick Sharma, I've spen...
We Acquired the Fastest-Growing TikTok Shop Agency.
Ecommerce Playbook: Numbers, Struggles & Growth
We just acquired the fastest-growing TikTok shop agency. Why does that matter to you? Stick around to see how they are helping to the largest brands to grow on TikTok shops today. This episode of the...
How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60%
Marketing Operators
Welcome to episode 130 of marketing operators today. We are talking about how to maximize revenue per session on your site. Connor shares what they do at red. He's been spending a lot of time on buil...
Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box
The DTC Podcast
I didn't want to raise the bottom, I wanted to own the upper echelon of cookies. We wanted people to be able to show it off, so we wanted the brand to be wearable. We wanted people to be excited and ...
Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers Instead
The DTC Podcast
Before we jump in to today's all-killer no-filer episode a quick word about who makes this show possible. The D2C podcast is brought to you by Pylethos, the performance agency behind some of the fast...
S16 E13: Shopify's AI Revolution: What You Need to Know
Limited Supply
Welcome back to another episode of Limited Supply. I'm your host Nick Sharma, and today we're going to talk through the new Shopify everywhere additions release. So Shopify does their additions. I be...
Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework
Marketing Operators
All right. We're here for episode 119 other marketing operators pod. We got all the guys back Cody starting today off by trolling me online So it's a it's a tough first episode back after some time i...
Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift
The DTC Podcast
Before we jump in to today's all-killer no-filer episode a quick word about who makes this show possible. The D2C podcast is brought to you by Pylethos, the performance agency behind some of the fast...
Why 8-Figure Brands Waste Days Finger-Pointing When Results Miss (And the Fix)
Ecommerce Playbook: Numbers, Struggles & Growth
there's a lot of different ways that this finger pointing problem like comes to life. And it not always that obvious, it can just come in the form of a simple question of why did we miss? And, and no...
The Performance Creative Director Hire: Operator vs. Ideator
Marketing Operators
All right, we are back with another episode of Marketing Opportunities. I believe we're in the, we're well into the hundredth year. I mean, it's episode 120. People keep asking me, people keep asking...
Meta Ads Underperforming? Why + What To Do Right Now
Marketing Operators
All right. We are back with another episode of marketing operators. We could talk soccer quickly. Conner's got the cool hat on. It sounds like a number of us have made it to a world cup game this yea...
Ecommerce Growth: The 3-Pillar Framework We Use
Ecommerce Playbook: Numbers, Struggles & Growth
Hey everyone, just a reminder to get your tickets for our in-person seven-figure growth workshop. That's happening on September the second at CTC's offices in sunny coast to Mesa, California. You're ...
Bonus: $65M Exit, Zero Employees: How Olauto Automates Everything Except Customer Service
The DTC Podcast
We wanted to find this balance where, like, the business didn't take over our lives. We could use AI to make the business a little easier for us in terms of, like, the impact on our day to day. But n...
Ecommerce Growth With a Money-Back Guarantee
Ecommerce Playbook: Numbers, Struggles & Growth
All right, I guess I'm the host. I haven't been here in a while, but we're back for another episode of the e-commerce playbook podcast Troy, it almost feels like you should be the host. You're the re...
How Brands Are Building Creator Armies Right Now (Live from Social Commerce Summit NYC)
Limited Supply
Welcome back to Limited Supply, the podcast where we get deep into the tactical and strategic side of e-commerce, digital marketing, and building consumer brands. I'm your host, Nick Sharma. I've spe...
Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant Ads
The DTC Podcast
Before we jump in to today's all-killer no-filler episode a quick word about who makes this show possible. The D2C podcast is brought to you by Pylethos, the performance agency behind some of the fas...
How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6
The DTC Podcast
When brands are D to C and they're emerging, a lot of the marketing efforts, like you can see them pretty short-term. Well, a lot of that becomes masked when I now have 10 products and 10 aisles, all...
Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale
The DTC Podcast
We're going to go through some topics, and we're going to select whether to kick or keep. Am I buying cat toys on TikTok? Yes, and I'm making higher price point decisions. Third TikTok, not necessari...
TikTok Shop Masterclass: Inside Ridge & HexClad Affiliate Programs
Marketing Operators
All right. We are back with another episode of the marketing operators podcast. We got all three of us here Connor Connor Cody I guys doing it at Cody. You look a little you look a little light. You ...
S17 E5: Your Moat Already Expired (And Most Founders Don't Know It Yet)
Limited Supply
Welcome back to Limited Supply, the podcast where we get deep into the tactical and strategic side of e-commerce, digital marketing, and building consumer brands. I'm your host, Nick Sharma. I've spe...
Employee Number Four to a $1.2B Unilever Exit: Katie Cirulli’s Story
Marketing Operators
Welcome to Episode 124 of the Marketing Operator's podcast. Today, we have a very special episode for you with guest Katie Cerulee. Katie is an incredibly dynamic operator. She was the fourth employe...
Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls
Marketing Operators
>> All right, we are back with another episode of Marketing Operating Special One. We've got one of my favorite people, great guest today, Olivia Corey, chief marketing and strategy officer from our ...
Creators Over Reach: How to Rewrite Your Influencer Marketing
Marketing Operators
All right. We are back with another episode. It's a beautiful morning for marketing operators. Um, we got Cody at home. Cody, how is unemployment treating you? It's a wonderful and loving. I went to ...
Diversify Now: The 6-Week Q4 Window Closing Fast
Ecommerce Playbook: Numbers, Struggles & Growth
Deversification in these various ways is not simply a growth initiative in terms of like hey, here's a long-term plan for how we grow. This is actually a way to sort of manage risk as you go into Q4....
Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the Funnel
The DTC Podcast
In the Western world, the way we experience cultures through what we buy, the brands who create commerce, create culture. We're developing a sixth sense now. In this shift to AI, we're starting to de...
“Leadership Is Leverage”: Motion’s CEO on the Future of Marketing
Marketing Operators
We got a very, very special guest today. I think, back for the second time, one of the friends of the pot and a reservoir motion has it going, man. Very good, very good. Good to be here, guys. Resort...