Marketing Operators
Marketing Operators

Funnel Coverage: The Upsell Fix Most Brands Never Check

8/18/20261:15:54

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Original episode description

How much can filtering a collection page actually lift average order value? What about cart, checkout, and post-purchase?Varun Kundra (Co-founder, Aftersell) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack how ecommerce brands raise AOV. Four levers make that possible: collection page tests, product bundles, post purchase upsells, and cross brand advertisi...

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