Marketing Operators
The Right Way to A/B Test Landing Pages on Meta Ads for Ecommerce
6/30/20261:04:05
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Original episode description
“It’s not a test. It’s diversity for the Meta algorithm.” Can running more landing pages hurt your ability to make decisions? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) dig into landing page optimization strategy, conversion rate optimization for Meta ads, and when structured testing is the wrong tool entirely. They cover what Jones Road learned from overdeveloping pag...
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