Recently, I got an ad for the best lawn fertilizer, but here's the thing, I l...
in New York City. I don't have a lawn, let alone need fertilizer.
“That's why your ad needs the right audience, and LinkedIn ads can help.”
LinkedIn has 130 million decision makers, and you can reach the right ones for your business.
Target by job title, industry, company, the list goes on. Then $250 on your first campaign on LinkedIn ads, and get a $250 credit for the next one. Just go to LinkedIn.com/mbd. That's LinkedIn.com/mbd. Terms and conditions apply.
Good morning, birthdayily show, I'm Neil Freiman, and I'm Toby Howell. Today, President Trump went on and on and on and on about the economy at the state of the Union last night. Then what is the halo trade and why are investors piling into it? It's Wednesday, February 25th, let's ride.
Good morning, you got one more day of me in the studio, and Toby in a bedroom on the west coast. Toby, have you seen this new survey out about grocery stores? The American Consumer Satisfaction Index surveyed 31,000 shoppers to find out America's favorite grocery stores, ranking them in categories like freshness of meat and produce,
quality of the selection, the layout and speed of the checkout process. What do you know?
Good old T-Js, Trader Joe's came in first with a ranking of 86 out of 100, and second place
is publics, the pride of Florida, followed by H-E-B, Sam's Club, Aldi, Costco, and whole foods. Toby, what do you make this ranking? It actually does seem like grocery stores got worse in general last year because if you look at the national average of how each chain was ranked, it dropped 1% to 78, only 3 of the
19th grocery chains measured improved compared to the previous year. Here are some notable below average chains, Walmart received a score of just 75, Albert since scored 74, and giant eagle ranked last in the entire report, so if any giant eagle shoppers are out there, you have a bone to pick with them. I am really trying to think of what makes a good chain.
I was going to say affordable, but then you see Walmart pretty far down this list.
“I think the distinct vibe is the number one thing that shoppers are looking for, Trader”
Joe's, you know what you're going to get when you walk in, publics, shopping, publics have a vibe. I've never been in one. Okay, that's the fascinating thing. I have such field to eat the publics because I just grew up in that region.
I think it's their slogan. We're shopping is a pleasure. You just walk in there and it does feel like shopping is a pleasure. I think you can't just be a name was faceless entity, like maybe something like an Alverson or a Walmart.
That's my reading of the grocery tea leaves. Okay, and before I move on, I have to shout out big-wise, Western, the pride of Western mass. Everyone just has random feel tea to their regional grocery stores. It can't be explained.
“We need to do research to see why we just care so much about this.”
Okay, let's hit the news. A head of last night's state of the Union address, President Trump said, "It's going to be a long speech because we have so much to talk about." And he delivered on that promise, recording the longest state of the Union speech in American history.
Trump spoke for one hour and 48 minutes in front of a joint session of Congress and four of the Supreme Court justices who just a few days ago struck down his global tariffs. The President spent much of that time speaking about the economy because that's, well, anyone wanted to hear about nearly 60% of respondents to a CNN poll said they most wanted Trump to discuss the economy by far and away the most of any subject.
In the speech, Trump described the economy as roaring like never before mentioning lower
mortgage rates, cheaper gas, and a rising stock market. He did not float much in the way of new policies as President's typically do in their states of the Union. Instead, recapping some of his greatest hits like last year's tax bill and Trump accounts that seeded no newborns with $1,000 in the stock market.
However, by saying the economy is hunky-dory, Trump may seem out of touch with what Americans are actually feeling because they are nervous about the economy and don't think Trump is managing it very well. 57% of voters disapprove of his handling of the economy and a recent Washington Post Reuters Ipsos poll.
This was Trump's opportunity to show he's got a plan to fix some of those anxieties, but he mostly dismissed the concept of affordability. Yeah, he wanted to play the hits here. He likes pulling to indicators that are doing well. The stock market has gone up, gas prices have gone down, mortgage rates have mellowed out
a little bit, and there has been job growth, albeit not a lot of it. So those were more things that he was focusing on rather than the struggle with affordability that a lot of Americans are still confronting. He actually tried to say that affordability has been politically weaponized and just put it back on the Democrats saying that their statements are a quote dirty, rotten lie, but it
was interesting because all polling does point to the fact that when the midterm elections
Come around, this is what is top of mind for a lot of Americans, and he did k...
just skirt around that main issue. Yeah, I didn't.
“I also said he didn't float that many new proposals, but there was one that people are”
talking about. He called Trump called for the creation of government back 401K like plan for US workers that don't have a retirement match.
From their employer, 56 million private sector employees work for companies that don't
have an employer-sponsored retirement savings plan. So Trump said he would do an executive order to get this across the finish line. There was a plan that was already put in place by the Biden administration that's going to take effect. Next year, we don't exactly know how this particular retirement proposal from Trump is
different from that. Biden wanted to say it's going to be different. So that was one of the new things that we heard from Trump last night by way of changing up the economy. He also talked about some of the things that he had proposed in the past that haven't
“been taken up by Congress yet, like getting institutional investors out of buying homes,”
things of that nature. So that was one of the proposals that we actually hadn't heard for the first time. A lot of people were tuning into how he would react to the Supreme Court justices being in attendance. Not everyone attended, but multiple who voted against his tears were in attendance.
And for some people who are hoping for a big showdown where he calls them out, we didn't quite get that. He was a lot nicer than people expected. He did call the ruling very unfortunate and disappointed, but he did end up shaking a lot of their hands.
So I was hoping for a little bit more of a call out because Supreme Court court justices when they attend, they sit stone face, like they're trying to peer very neutral.
So he never really went at them to the degree that some were expecting.
I also want to talk about people who were watching this state of the union because when it you tune in to watch the president talk about the nation, usually it was this very passive experience, but now with the rise of prediction markets, it is very much a active betting experience for much of the country. Darren Reval, who is a sports reporter, said, I have covered betting in some forms for
the last 25 years, watching Kalshi take $22 million in bets on words, Trump would say tonight is the most mind-blowing thing I've yet to witness. Some of those words that people are betting on were what he mentioned, the Olympics or the roll cup, when he mentioned AI, what he mentioned hockey because the US men's hockey team
“was in attendance, would he say the words alien or nuclear?”
These were all of, while we're talking about the biggest economic issues, some people at home were saying, if he says alien right now, you know, I'm making a million bucks
right now, it just really has shown how people's consumption has changed even in the last
few years. Their raised tackles again for possible insider trading because one of the things you could bet on, not all of these things that he's had that he was going to say. You could bet on, but you could also bet on the length of his speech and certainly a lot of people inside his circle knew how long the speech would be and also what he would say.
So Chris Murphy was a senator from Connecticut said, I can't believe we haven't regulated or cracked down on Kalshi polymarket these prediction markets. Anytime it seems there's this big event in the world, whether it's the Super Bowl, the state of the union prediction markets play a big role and there seems to be a lot of outrage about possible insider trading or how can we possibly be betting on these things that Trump
is going to say that word autism, nothing seems to happen yet, but it seems like there's a bit of a ground swell, ground swell growing against these prediction markets for these big events. We're going to move on. Who needs code when you have concrete, investors have been rotating hard out of empty
calorie asset like software stocks and into the meat and potatoes of Wall Street instead. The popular name for this trade is Halo, which stands for heavy assets, low obsolescence and includes names like McDonald's, Exxon Mobile, and John and Deer. The idea is even if AI replaces every piece of software, we're still going to need tractors and burgers and the market is reflecting that attitude.
In the past few months, industrials, materials, utilities and consumer staples have all out performed technology as a sector after the magnificent seven has gotten off to a shaky start. Part of the issue is that software is eating itself, it seems like every time anthropic issues a new press release, some public company implodes in response, just yesterday anthropic launch
enterprise features that took aim at HR and investment banking while it's launched of a new tool for cybersecurity work since stocks and that sector tumbling. So demand for a hideout from AI is on the rise. These are the companies that you cannot type something into a prompt in this rough set Josh Brown, a wealth management, exact who coined the term Halo.
The investors can see you these companies Halo, they know there are saving grace, they're everything they need and more, it's written all over your face, maybe I can feel the halo praying won't fade away. I was going to stop you early, but it was your birthday yesterday, so I'll let you run.
It's true, you can't vibe code a quarter pounder.
In real life stocks are so in right now, and I want to run through some of these numbers.
The S&P 500 software sub index software sub index is down to its lowest level since liberation day back in April, it's lost 1.2 trillion dollars in market cap in less than a month. Meanwhile, it's like a real economy stocks. The S&P 500 utilities sub index is up 9% energy stocks are up 23% the mining index is up
“over 100% since last year, remember Budweiser out people aren't even drinking beer anymore.”
Well, that stock is up 48% from last year, consumer staples is having its best February on record. So the Halo trade is alive and well, people are freaked out about what AI could do to software and they are loving things like John Deere tractors and mining and actually things you can see in touch, especially if it takes a lot of capital expenditure and huge assets,
because that's something that requires a lot of investment and not something that you can just
write a piece of code and make it go away. There are splits inside of industries as well when it comes to these trades and again, Josh Brown pointed it to one that's specific example that encapsulates its well. Delta Airlines is up 5.4% in February. Exceded group is down 23% in February because where as an AI might be able to find
super flights a lot easier, it can automate that travel search, you can't build a plane on the AI. So of course, Delta is going to seem to be a lot more defensible and that kind of goes in the face of what the last 20 years have been in investing. It used to be asset light was the way to go, software is a lot easier to scale, it's
“a lot easier to build, but now capital heavy is the only thing that you can defend because”
very difficult to replicate, it's very time intensive to build as you were speaking to. So it is fascinating to see that flip a little bit. I don't know if it's going to be a long-term thing, there's some people that say, this is definitely an overreaction to, you know, these various things that anthropic are putting out, software stocks are going to be more defensible than people think, but at least the
short term right now, it seems like people are rotating into these, easy to defense these halo stocks.
What's the most important thing here is we have a new stock market acronym because we had
taco, Trump, Trump always chickens out, now we have halo, which is a great one, also there's phobo, which is fear of becoming obsolete due to AI advances. So we got taco, halo, and phobo all in the last year, I'd say that's a pretty good run. That is a good run, and you sound crazy saying it to yourself, but this is the language in world that we live in right now, and I like it, and I'm not going to, what was it,
phavo? phobo? Any time you don't have to say "opsolescence" and you can just say "hello" is great, that's a big word. Okay, moving on, I don't need to tell you that a lot of weather forecasts get it wrong,
and a new app is leaning into that uncertainty. Acme weather from the creators of Dark Sky has been released on iOS and is positioning itself as a weather app for distrustful people. The app will give you a main forecast alongside a spread of alternate predictions that capture a range of possible weather outcomes.
So for this past blizzard, they might say "Provenants is expected to get two feet of snow, but you know what, there are some models out there forecasting over three feet, and they would have been right. There are some unique features as well, Acme is testing alerts that tell you if a rainbow is coming, or when you might be able to see a beautiful sunset.
Releasing a weather app, especially one that costs 25 bucks a year, it's kind of like opening a dispensary in the Berkshers. There's not exactly a shortage of them, but if anyone can stick out of the crowd, it's the weather app Dream Team who started Dark Sky, a cult favorite vented for its accuracy that was acquired by Apple in March 2020.
Co-founder Adam Grossman told TechCrunch that he felt constrained at such a huge company, and wasn't able to try as many weird things as he wanted to.
“So Acme weather was born, so can these guys make weather app lightning strike twice?”
It looks like they're actually just stealing from how meteorologists calculate a forecast because meteorologists pull from multiple weather models, these models are updating several times per day, and then they compare those models against each other. The way that maybe an Apple Maps does it is they don't have that nuance. They display output from a single forecast model, they're showing raw data, they can't
necessarily communicate the uncertainty that inherently comes around with weather forecasting. So I do think there is going to be a niche group of weather enthusiasts that absolutely do want the most accurate, the most amount of data that they can then make their own informed decisions on, and I really do think the crowdsource aspect of this is fascinating as well, where you know how ways kind of revolutionize traffic, where they would say,
"Are you stuck in traffic right now?" It would just be a collective data set updated by everyone who is driving. Now you can do the same thing with rain. Is it raining long you right now?
It gives it much more accurate forecast.
So I don't know if I'm going to pay $25 for it, but it is a fascinating, you know, take on weather acts.
“I think these weather companies, weather apps, weather forecasters, kind of dumb forecasting”
down for us over the past couple of decades. They didn't think we could handle multiple predictions, but it seems like the trend line is moving toward the direction of giving people as much data as possible and saying,
"Here's what we know, here's the range of uncertainties, and you come up with your own
decision on what is going to happen with weather." Because we don't really know with 100% certainty, the New York Times actually interviewed their own weather team and the weather people at the New York Times said, "Yeah, we are emphasizing what we don't know, that is our defining feature of our approach to weather." So it's very interesting to see whether forecasting go from here is from kind of treating
all of us like kids that we can't handle it, to giving us more of more data and letting us make our own decisions. You know what's so funny? This is supposedly a very hardcore app for weather enthusiasts, but I could see the rainbow alerts function just going very viral, we go, "Oh, rainbow is nearby, I'm going to buy
this, you know, $25 app, oh, a sunset notification, so I do think they have a good sense for like what makes something shareable and viral, so maybe that will power it to much broader acceptance than any of these intricate models that they're forecasting." All right, we're going to take a quick break and come back and talk about Survivor. You know, I know you don't take investing seriously.
You're right, I keep all my money inside my mattress. Don't be like Neil, whose door is almost always unlocked. Be like public.com users who take investing seriously, you can build a multi-asset portfolio of stocks, bonds, options, crypto, and more while accessing industry-leading yields with a suite of fixed income products.
And now with their new generated assets, you can turn any idea into an investable index with AI. Learn more at public.com/morningbrou and you can earn an uncapped 1% bonus when you transfer your portfolio. That's public.com/morningbrou paid for by public investing, full disclosure, and podcast description.
Movements not about numbers, it's about intention.
“Been reading those inspirational sports quotes again?”
Oh, every day.
But I'm talking about things like our Davos trip or early call times, basically daily essential
movements that we could be more thoughtful about. With it, you can understand what's going on in your body and make better decisions. Who helps build awareness and highlights patterns so you can show up with more presence and intention. Turn data into meaningful everyday impact.
Learn more at join.loop.com/brou daily. That's join.loop.com/brou daily. All right, quick personal update. I've been on the league and things are happening. I've been talking to some generally impressive women, and yes, some have responded.
I actually have a date lined up. For me, that's momentum. What I like, it's not an endless scroll, it's curated every day. I get a select batch of smart, interesting people who are actually serious about dating. It feels intentional, efficient, like someone filtered out the noise.
So if you're looking for someone on your level, someone serious about getting serious, check out the league, download the app and apply today. Neil, the tribe has spoken, and they're saying it's time to talk about survivor. The show that birth, modern reality television in a way is back for its 50th season tonight.
We're 24 All Stars will return for a chance to claim the one up million dollar prize.
As Jeff Probst controls contestants through duplicative day after day on the island, it's worth taking a moment to relive just how integral survivor has been for television. If we go back to season one, the show was extremely committed to the bit. Telling players to behave as if there weren't cameras surrounding them. And they really were marooned on a deserted island.
The Mokky of Alien and to that season where one contestant justified her vote for a rather low-sum winner, because the snake should eat the rat, clearly resonated with people. Over 50 million viewers tuned into that finale in a phenomenon was born. After survivor debuted, the bachelor, American Idol and Deskrit Housewives all followed. Heck, without survivor, we wouldn't have lost.
Who's showrunner was inspired by the idea of castaways on an island. But as it enters middle-aged, the show has become a lot more self-aware. Tribe members no longer pretend they're actually stranded. In a sense, many grew up watching the show. The strategy of the game is openly discussed with phrases like "meat shields" and "goats"
commonly thrown around. Neil, you can get as intellectual as you want when it comes to analyzing the show. Is it a microcosm of America?
“Does it speak to our politics in society as a nation?”
Or do we just like seeing Jeff Probes make fun of people? Maybe all of the above. Survivor is crazy, it didn't invent reality TV because there was the real world,
It definitely popularized it.
Let's go back to May 2000, which I don't know if you do Toby.
“I actually do remember because who wants to be a millionaire was the big show on TV.”
Everyone watched it and then Mark Burnett, the producer, comes out with this show that people were frankly shocked by one critic called it a stunt show, the other called it. Another said, "This show caters to all the worst qualities of mankind, elism, shelf selfishness, and sneaky behavior was compared to Lord of the flies,
but it came out swinging and just has never led up.
The first episode got 15 million viewers and then the finale of that first season, 51 million. Just to put that in perspective, game of thrones, which is maybe our last big TV monoculture event outside of sports got 19 million viewers for that finale. So the first season of Survivor absolutely dropped in. I just love how hardcore they went just from the very beginning because Burnett said,
"This isn't reality TV, this is unscripted drama." And whatever it is, it's extremely dramatic. The New York Times TV critic said, "If baseball had the 20th century as America's past time, Survivor was the America's past time of the 21st century, and you can debate whether that's true or not, but it has had a stranglehold on our television culture for now 26 years."
It is fascinating because post 9/11, a lot of people assumed that uplifting scripted TV would return and would be the most popular thing, but instead what we got was Survivor, the bachelor of American Idol, Joe Millionaire, and then all of these housewives of franchises. So again, it isn't the show that invented the entire concept of reality TV, but you do look at the legacy of what it birthed, and it did look like it changed TV forever.
So in some ways, absolutely Survivor is America's past time. It encapsulates so many things about our culture, so many things about politics, about alliances,
“factions, should you be a kind of a Machiavellian character, should you be a nicer character?”
So it is just fascinating how it is the mirror for whatever you want to hold up to it. It will reflect it back to you because it contains so much of humanity in just this one premise. And while so much of TV is declining, reality TV is still, reality is still holding it together about, especially on peacock, so streaming, about one in four shows on peacock are reality series. Those accounted for it over 30% of the subscriber revenue.
Remember when NBC spun off all of its cable assets, they got rid of MSNBC, they got rid of CNBC, they got up all those things. You know, the one channel that they kept was Bravo, because that was just the engine. They continued to produce all these original series.
One thing that's funny about Survivors, that they haven't changed the one million dollar
prize from 2000. I know! So that worked crazy! That'd be worth 1.88 million dollars in today's money, and maybe, I don't know, maybe Jeff, maybe I should, should up that to 2 million. I really do think that it's just such a round of number, and it's still in people's minds, like feels like a lot of money. I mean, back in, you know, the early 2000s, it was a lot of money, and it still is a lot of money. Let's be clear,
but I was thinking the same thing, like they should have an inflation counter and say, you're getting Jeff's actually doing the same amount of work on the island, but now you're getting paid a little bit less. Toon in tonight, if you're in Shaddle, it does debut on a Paramount. Let's bring to the finish with some final headlines. Like me, after I bought Walk, meta is shopping for chips. Yesterday, Zuck struck a multi-year agreement with AMD for up to 6
gigawatts of AI chips for use in its AI data centers. The deal also has a unique clause that
gives meta a warrant purchase up to 160 million AMD shares worth roughly 10% of the company.
The fact that meta looked their way was good news for AMD shareholders with the stock jumping 9% as it looks to try and gain a foothold in a market 90% owned by Nvidia. For meta, it's all about leverage. This deal lets them diversify a little from relying on Nvidia so much with AMD representing a second supplier they can hopefully rely on, and that is a big win for AMD Neil.
“Yeah, this is a massive deal. It's worth over $100 billion, and I think when you're trying to”
sculpt the Mount Rushmore of Silicon Valley CEOs, you're probably going to put Lisa Sue up there. She is the CEO of AMD has been since 2014. When she came in, this company was not doing well. It's about $3 a share, a lot of debt, years of losses, and now that $3 per share is $213 per share. It's almost 6,000%. So she has just been an absolute corporate legend for AMD. And it's been a rocky few years as it's gone up against Nvidia, which is really captured
the market share for so much of these AI chips. But it's just got this big deal for meta. It ain't a big deal. Very similar deal with the open AI last fall. So Lisa Sue is an absolute legend.
Up next, we got any Topo Chico fans listening.
The cult favorite carbonated mineral water is temporarily unavailable in the United States according to parent company Coca-Cola, and likely won't be back until the summer. The issue stems from problems with the wells it sources its water from in Monterey, Mexico. They identify problems with the geology around there and are shutting down production to fix and upgrade the facilities. There may be a small silver lining. While the main Topo Chico water
has been removed from shelves, flavored Topo Chico and Ken Cocktails will still be available. Still, Toby, I don't understand why we don't have a Topo Chico National Strategic Reserve.
“This is an emergency. See, I think that this is a good PR branding chance for the company”
because since the company's inception in 1895, the mineral water has been sourced from the same wells in Monterey, Mexico. I would have thought by now, this is a major brand. It would have diversified a little bit. So I think it is sick that it is sourced from Mexico and not just some marketing stick. Premium bottled water though has been the hottest thing in Coca-Cola's portfolio writ large because consumers have for years now shifted away from more sugary sodas and towards
things like high quality mineral water, the company reported a 4% jump in water sales in North America. So this is definitely something they want to figure out quick because this bubbly water is the only
thing that is keeping the company afloat at this point. Finally, I can't tell whether this
makes me laugh or cry. A software engineer inadvertently comandered an army of almost 7,000 robot
“vacuums across 24 countries. It started innocently enough when Sammy Astufall wanted to remote control”
his new DJI Romo vacuum using his PS5 gamepad. But then things got weird. The remote control app he vibe code and started communicating with DJI servers and he found out he was granted access to the microphone audio, live camera feeds, and maps of thousands of other robot vacuums, giving him the sights and sounds inside other people's houses. Instead of doing anything in a fairies, he told the verge about what happened and the publication called up DJI to report the issue.
DJI says it had resolved the issue, but this surely will raise more questions about the privacy and security of all the internet connected devices hanging around our homes.
A lot of people were reading between the lines here to DJI is a Chinese company that's always been
viewed by the state department as making products with unacceptable security risk, especially their drones with the big fear of being data leakage to China. So this guy might have stumbled upon the back door that the US has always warned about and he did it because he wanted to drive his little robot vacuum with the PS5 remote. You might have saved America, so it's just a very funny story on that front. But you're absolutely right. It does bring up fears and warnings about
smart homes and devices and robots because right now the things in our homes are little room but type creatures that are just going around the floor. But what happens when we have humanoid robots that someone can come into your 7,000 of them into their eyes and ears? So it is just a fascinating preview of what might happen later down the right in some of the security risk associated with bringing robots into your home. Okay finally we try very hard each day
not to mess up or present you with incorrect information. But when we do we will absolutely correct the record and this happened yesterday Toby you want to explain the correction. So it was my birthday yesterday and apparently I made it seem like I was turning 28 years old. When in fact I'm turning 29 years old and currently 29 years old. I thought you guys were gaslighting me after the show and said Toby you said it your birthday wrong again. But then my family started to call
me on my birthday. None of them knew how old I was turning. I really did confuse the entirety
of the population and also my direct family. So I am 29. The most important thing is there's a
two in front of it still. So once 30 comes everyone will know that I have I've reached you know my middle-aged period. Is anyone else like Toby and they don't know how old they are? I mean next week that you won't get it wrong. Right exactly. Okay that is all the time we have
“thanks so much for starting your morning with us and have a wonderful Wednesday. If you want to”
get in touch send an email to morningbrudale@morningbrudacom or DM us on Instagram @ambidaleshow. Let's roll the credits. Emily Milan is our executive producer. Raymond Lu is our producer. Our associate producers are Olivia Graham and Olivia Lake. Here make up is our designated survivor. Devon Emory is our president and our show is a production of Morningbrule.



