#121 How to Start A Business With NO Money | Blake Mycoskie (Founder of TOMS)

Underneath all of it was this belief that I'm not enough.

Reason I'm bringing this up is it's the most important thing anyone can do who is suffering is.

If you think that you don't have mentally what it takes to lead a company, this guest is going to prove you wrong. We're talking to Blake McCaske, who built Tom's, but maybe you don't know that he started out probably just like you and I. Bill Cash, no credentials, and started not one company. But a ton of factory sold Tom's, I got super depressed.

“I built like what I think is the perfect company.”

I gave 100 million children's shoes. I made more money than I ever could imagine, and I felt empty. No matter what I did, no matter how much success I had, I just never felt that I was enough. When you feel enough, you have so much peace, because then you can actually just be. In three days, we sold a hundred thousand dollars worth of laundry services.

Boom! Everyone's signed up! No big deal, that's wild. How many times do you think you've been rejected? You can think of any celebrity that is at a mental health challenge. I have cold-cold every single one of them now, and I only have six founding partners.

You want to call one of them out publicly? One of my favorite things about you, actually, that I didn't know, is what you're not famous for, actually, which is all these other businesses that you started, and a lot of them, you didn't even have a lot of money. Some of them, maybe you have money today, but you don't use money as like the main driver for growth. So, I wanted to ask you, for somebody listening today, who wants to start a business.

But thanks, I don't have the cash to do it, I don't have the credentials to do it. What would you tell that person? I mean, first thing I would say is, I often think a startup having money is like a detriment.

Yeah, like I never have raised money in any business I've started.

And I've always felt like if you can bootstrapec and prove and get customers and make it work, well, then you have better chance of success. But I mean, Tom's the entire company has started $3,000. You know, I mean, my laundry business, I started at a startup for $500. My online drivers, I had company that I started, maybe, was, I don't know, $1500.

So, like, I've never actually actually the one business that I started that didn't work.

“I spent a couple of million dollars on it now that I think about it.”

Yeah, I started a have it formation company called Made for with a good friend of mine. And Navy SEAL, amazing. We had Andrew Huberman as one of our advisors, like it was locked and loaded. And I put three and a half million dollars in it, zero to that. Yeah, I love that because it's, we bootstrape all of our companies.

Yeah. And I kind of think the same thing. It's like, you know, if you put a bunch of fuel on a fire that's going around direction, it's not very good. Yeah, yeah. So there are things that you believed back then that now through multiple exits.

So in a business for, you know, 50% at a 600-mill evaluation, multiple businesses you started, that you're like, that was such a lie that they told me starting out in business. And now I know this to be the truth. I think one of the things is that I don't think that having experience in an industry makes you more likely to have success. Because when you have experience, you kind of know the rules.

So you don't have the courage to break them. And you're limited. You already start with the set of beliefs that are limiting the innovation that you would have. I started, you know, a cable television work, no experience in that. Drivers at the company.

Zero experience in that.

You know, Tom's obviously had never made a pair of shoes before.

I was saying on an Argentina, you know, enough, I mean now like I've never made bracelets and accessories. So I actually think that's one of the biggest lies we're told is, you know, small businesses or

“entrepreneurs is that you need to have experience.”

And then the second thing I learned, which I learned very much the hard way at Tom's, is that once you grow and you get to a certain size, you need experts. That's the biggest bunch of bullshit ever. I mean, literally like the number of people that I brought in to Tom's later, like once we were like, a couple hundred million dollar business, that quote had like big company expertise,

did not help. If anything, it affected the culture in a negative way, caused more complexity. They wouldn't have bring their own systems in, their own teams, they created like way more overhead than we ever needed. So hey, you don't need a lot of experience to start.

And if anything, having experience might limit your innovative thinking. And then if you are lucky enough to build something that really starts scaling, when they start telling you, like, oh, you need to bring in this expertise, I don't, I don't think it's true. And I think my sister is a great example of that, my sister, you know, runs Aviation.

And, you know, she owns a hundred percent of the company has never brought in quote the experts. And she and a small group of really passionate people built in an incredible brand. Yeah, what's your parents feed you guys? Like, why are you both so successful?

I mean, my brother, too, my brother has a lot to remember, my brother has his amazing online

golf company called My Golf Club. And basically it allows people to get, by far, the lowest prices of any golf equipment on the internet and through a membership model. And so he hasn't been as like well known in the media, but he's also crushing it. What do you attribute that, too?

Like, what is it? Parenting or genetics? Yeah.

“I think our parents were like, always just like, if you can believe it, just go do it.”

Like, we didn't have a, we didn't have any fear growing up a failure. And I think maybe because, you know, we grew up, my dad was a doctor, my mom was an author. She did very well. He did well.

Like, we had a nice safety net. So a lot of people don't have that. You know, a lot of people, you know, don't have the luxury of just going for it.

But also, I just think from a psychological perspective, our parents are always instilling

confidence in us and always, you know, encouraging us to like really go for what we believe in. Can you remember a moment where like, it was, it really made you who you are as a kid because of what your parents did? Like, were, were their moments?

Where are you? You know, my mom basically put my dad through medical school. And then, you know, years later, I think I was 15 at the time. My sister was like 11, my brother was like seven. She decided she went to read a cookbook.

And she was like, you know what, I have this idea for this cookbook.

“I think it'll help a lot of people lose weight.”

It's about cutting the fat out. It's good for your heart. This whole thing. She had, you know, didn't go to college. Had no experience writing books.

Like my dad bought her a word processor at Walmart. And she wrote this book and it became the number one best selling cookbook in America for three years. And she made millions of dollars. So it's like, just do thing.

Yeah. Yeah, it's just do thing. Just like you have an idea to try it and what, you know, and so I think that really created that entrepreneurial spirit in my brother and my sister not. Yeah.

You know, and you've told me, even just our short time hanging out here, a bunch of stories about how you get people to get excited about a product or business without having a bunch of cash. Which I love. Like, I want to talk about, you were talking about two companies are interested in right

now. And one of them, you're like, you know, how we're going to get everybody into this. And then you tell me your strategy. You tell them the strategy for the chair company. Yeah.

“Well, I think one of the best things to do for a company is to try to find a way to be”

integrated into natural conversations. And it's also like, like, it's also the thing that like Seth Gauden, the great marketing genius who I love, you know, he writes about the purple cow. And the purple cow is it's like, if you're driving in the highway and you're looking at cows.

And the purple one, you're going to stop. You're going to take a picture of it. You're going to tell everyone. So it's got to be remarkable. So first off, when you're driving a business, like, if the more your product itself can be

remarkable, but then it's like, how do we naturally integrate it into where conversations are happening? So this chair company is called the pivot chair, PVOT. Okay. So pivot chair, these guys are engineers from Nike, they're there for like 30 years.

And they realize that sitting is the new smoking. Like, like, we, we were way too sedentary. And so they developed a chair that has, it's the only chair in the world and they have

always patents on it that literally has two access points.

So it moves this way and it moves this way. And so when you sit in the pivot chair, if you're not prepared, you'll fall over. But if you're prepared and you engage your core a little bit, all the pressure goes out of your lower back. And it's like the most amazing experience ever you can sit in all day.

It's not like it makes you sore, but it engages you enough that it's the equivalent of thousands of steps. And everyone's looking to count steps, right? And so my idea to them was as I was like, guys, like, because we're getting ready to do an investment around the company launches in July.

And I said, you know, I think the only people we have invest in this six round are podcasts host. Because they sit in a chair, a big part of the day, and then they're guessing the chair. And so rather than them have to like do an ad about it, just have to guess it there. And for the first five minutes of every conversation, it's going to be, what the fuck am I

sitting in? And then naturally, you're going to talk about, like, why this is so good for us. And so that's an example of like taking something that might be hard to explain in this when you need a lot of money for marketing and advertising, and just letting someone experience it in an environment that's naturally going to get people talking about it.

And so that's, and it's like, we have no marketing budget for that company. We don't need it. This is just, if people said it in it, they won't want it. How do you come up with ideas like this that don't take money, but just creativity? Like, do you have a creative process?

I think the creative process is, I just love people. I love talking to people, other mean strangers, I love asking people what you think, I love playing pranks on people. Like, I mean, just like, there's anything to do with people. And I feel like the more I'm around people, the more ideas get generated.

But doesn't work for me as like sitting in an office trying to figure it out or like having endless Zoom calls, you know, because everyone's posturing, whatever, like it's actually

Like, for instance, when I launched the Enough Race that what I did was I just started giving

them to people, you know, and saying, look, like, I really struggled not feeling enough and for many years, and this has been like a daily reminder for me, and I'll just love for you to have one. And just see what happens, or ask people like, who in your life helps you really feel enough, and they start opening up my mom, okay, here's one for you, and go give one

your mom. You know, so like, and then we had all these ideas about that, and then that leads to, well, what if every person that receives one now has a little code on their on the packaging where they can scan it and send one to someone else. So, what a great marketing idea, right?

Like, everyone that wears a bracelet is also a giver of a bracelet, and now it just goes on forever. But that wouldn't have come had I not been like on the street, like passing out bracelets, talking to people. That's such a good point.

“Because I think in this age of AI, everybody's really worried about their job and what's”

going to happen, and will somebody take this away from me? Yeah. And one of the things that I think lasts is something you talk about a lot, which is really taste and creativity, right? Yeah.

So, like, you're obviously a guy with taste, you're like cool. Dressed? Yeah. You've got all this stuff.

Toms was like, you know, one of the first cool shoe companies I remember.

Thank you. My question for you there is like, does everybody have taste? Can you develop taste as an entrepreneur? Can you hire people with taste? I definitely think you can hire people with taste.

Like, I feel like when I'm meeting with someone, I kind of know if they've got it or they don't. How can you tell? Just their personal style choices, their attention to details, their Instagram. I mean, it's silly that sounds like, even to that, to some degree, I mean, it's gotten

a little bit harder because everyone's so hyper focused and everyone kind of follows what everyone else is doing. But originally, early day Instagram, like, back when I was running Toms, you know, 10 plus years ago, Instagram was a great way to see it when we were hiring people. Because it's interesting, like, they say, like, if you really want to know someone, you

know, look at their camera role, you know, how is it like, what are they actually taking picture of them? And if they're taking pictures of like, core, architecture, or like a really cool restaurant, or whatever, even if they're not posting it.

“Like, that's how you can kind of see what are someone thinking about, you know?”

And I think a lot of taste is also about curiosity. Like, taste I don't necessarily think, actually, I haven't changed this. I care more about someone having a sense of style than taste. And I don't care if it's my style or not, like, they could be hardcore cowboy, great. But if they lean into it and like, that's them, I respect that, you know, or they're

really into, you know, vintage cameras. And like, that's their thing. And they've got this camera, they take exactly about it and why they had this leather strap. And what this viewfinder does, like, that's a sense of style, whereas taste can be a little bit kind of like following whatever's cool in the moment.

But I'm more interested in style, because that tells me independent thinking, that tells me curiosity, that tells me confidence, that they don't care if everyone else has their style, you know, so I think that's something that's a little bit more interesting to look at when you're looking to hire someone, because if someone has a specific sense of style, I think that that can be applied to other styles.

So like, if they're very specific in their personal style, then they can figure out, like, what is the right style of how we want to, you know, merchandise or or stack these bracelets? Yeah. It's a good point. Yeah.

It's funny. I was actually talking to David, my podcast producer, because I was like, I got to get like, I got to get a little bit more swag, like, I was like, two serious, you know, because I've experienced, and he is, and he is known for, hopefully I can say this publicly, sometimes you'll paint your nails.

Now they enter that nose. Yeah. And he's like, yeah. I came in my nails before. See, I was like, David.

I don't know about that.

“I was like, I don't know if that's what we, and he was like, listen, bud, you got to get,”

you got to cool. You got to get on my level. I came in my, the reason I did this for years, I was trying to stop biting my fingernails. Okay. That's reasonable.

Some pink and green, and all these random colors, then it like brings like a conscious attention to them. And if I have attention to them, I'm not going to want to hurt them. Yeah. Did it work?

Didn't really work as well. But it did make my kids think I was like super embarrassing, which ultimately, that's why I stopped doing it, because my daughter was cool, and she was like, four and five, and we went to get manicures. Now that she's eight, it's like, if I painted nails, I'm not invited to any school

assemblies.

We're talking about all these incredible things you do with business, and these big businesses

you've started. I don't want your businesses. Nobody, I don't think, knows that you started. And so I want to talk about them in a couple different ways. One, I want to talk about easy laundry, which you've done.

First business. Tell me about the business. How much money did you start it with and what happened? 500 bucks. I broke my one up broke.

I tore my Achilles tendon. I was a tennis player in college. I was on crutches. So all of a sudden, I couldn't carry my laundry to the laundry facility, which is in the bottom of the dormitory.

My roomit's kind of giving me a hard time. We go home for Thanksgiving. His dad was an entrepreneur. I didn't know what the word entrepreneur was at this point, but my dad's a doctor. My grandfather's doctor, my uncle's a doctor, my aunts and nurse, my whole family's medical.

And his dad, we were talking about the fact that couldn't do my laundry.

“And he said, well, you should just have someone, you know, come and pick it up.”

And I was like, I looked in the yellow pages, and this is how old I am, right? So I looked in the yellow pages. I was in the directory of listings like the internet back at the day. Yeah, remember that? Anyone who doesn't know what it is, is basically imagine if Google was printed.

But it's not at all. Local. That local. So I told him, I was like, I looked in the yellow pages. There's no fucking people to pick up my laundry.

No one will do it. He's like, that sounds like a business opportunity. I'm like, what? He's like, that's not my job. I'm just a pure tennis player.

It's all I do. And he's like, I think you guys should start a laundry business. And I was like, he's like, yeah, people are pure people. I went to a school SMU in Dallas, a lot of rich kids. And he says, I think you charge a lot of money for this.

So literally, we go back, we buy a FedEx truck for $500. And old, I mean, like, literally doesn't work. We had to get the engine replaced, but like the shell of an old FedEx truck at like a junkyard. $500. We paint on the side, E, Z, laundry, red and blue, and we decide to start going around

to fraternities and sororities and like pitching our services. Now, I've never even done my own laundry. I mean, I grew up very sheltered by mom, like Miss Homemaker. So like, I'm like now, figuring out how to like hire people to do laundry in the middle of the night at these places.

And we just figured it out. It's amazing. I was like 17, 18 years old. How'd you sell it? It sucks doing your laundry.

And like, and so, you know, if you pay us this, we'll come pick it up every week. But here's the whole thing. And this is such, and I really hope it's someone takes from this podcast.

This is like such, and we're like, my first, most important lessons of marketing.

So we had this great service for, you know, I don't know how much it was, like, say $20 a week, we'll do all your laundry for you, okay? No one signs up. I mean, I don't think we had one customer. We went to fraternities, sororities.

First off, the sororities are like, we're not giving you our panties big. It's like, this is the last thing you could do it. I mean, I don't know. They're like, not this. They're like, yeah, exactly.

Not this boy. You know?

“But so the sororities are like, this is just, no, and then the guys, like, what are you doing?”

Like, why are you playing golf or goofing around drinking beer? Like, you're doing people's laundry? Like, I mean, the kids, the kids who needed it didn't, weren't the customers. But who was a customer? They're parents.

And the parents who were the most the customer was the incoming freshmen. So we sold no laundry services for a semester. We go home with summer. We're thinking about basically quitting. It's just not working.

And then we get a booth at orientation for the next year. And in three days, we sold a hundred thousand dollars worth of laundry services. Because the parents assumed when they got there, you buy the books. You sign up for the laundry. You get the meal plan.

Boom! Everyone signed up. They even questioned the price. It was nuts. I dropped out of college and everyone backed because of this moment of my life.

Because of laundry. Yeah, I literally, it was the craziest fucking thing. Like, literally, we just were in that we just had the right pitch to the right customer. So sometimes you add the best idea. You're just selling the wrong person.

Yeah. And it wasn't the kids. Even though the kids were the ones who were benefiting, I don't know why. They weren't the ones that were thinking they wouldn't spend twenty dollars on it, where they only have so much money for beer or whatever.

But there are parents who are thinking my kids may be never done the laundry.

You're if they have, they don't do a great job. And I just bought the books for, you know, nine hundred dollars. Mys will spend five hundred dollars a semester to make sure they don't ruin their clothes. And boom, hundred thousand dollars in sales. Three days, next day I call my dad drop out of college and never go back.

It's so smart. What's true? Because these days, I feel like people overcomplicate marketing so much. They're like, the demographic, the avatar, the analysis. Right.

People hate when I say it too. I just, I just made some real enemies already. I know. I put this on. I put this on Instagram the other day.

And like four people that worked for me in marketing at Tom's roof. They have it, really. Really? Like, eight hundred dollars. I think I'll go to the six hundred dollars billion dollars business.

You hate marketing. Come on. Because it's like, don't like the formal concept of marketing. I think when you're trying to like concoct a way to convince or manipulate someone to buy something, it's just, this is not what I'm about.

Like, it's like, no, like, we were giving something great. We just, once again, right place, right time, right, goes back to the chair. Like the chair, if we get the right people to sit in it, in an environment where a lot of

people see their amazing kind of remarkable experience, it'll spread like wildfire.

What do you call that? Like, have you named that? Is that like trigger point marketing?

“Is it like, does I think that's a really useful framework for people to think?”

As opposed to, you know, oh, I spend an X percentage of my revenue on PPC was Zuckerberg. You know, I think it's like showing the utility. I mean, even with the enough race that was been really fun is, and I know I keep referencing

the utility of, like, so it's not even the fashion of it, or it's not even like that

will raise a bunch of money for mental health charities. It's like, what does it actually do for someone? And so, yeah. So anyway, so I've just launched this, and it came from my own journey. And after I sold Tom's, I got super depressed.

And it actually even before I sold Tom's, I started to get depressed. But it got much worse when I sold it, because I thought, okay, once I sold it, I have all this money, all this freedom, I could live in the mountains, I'm going to be so happy. And then I wasn't. And then I was like, oh shit, now what do I do?

“Like, I built, like, what I think is the perfect company.”

I gave a hundred million children shoes, like, you know, I made more money than I ever could imagine. Your friends with all this celebrity. Hey, everyone is, you know, every single thing, I mean, covers of every magazine for a while.

Yeah. Like, and I felt empty, and I felt, like, I didn't really, like, know what the second half of my life would be like, and the depression got worse and worse over seven years, as we talked about. You got really, really bad a couple of years ago.

And in part of my healing journey, my therapist really helped me see that underneath all of it was this fear, or this belief that I'm not enough. And it started now as young, and I tried to feel enough by winning tennis matches, then I tried to feel enough by starting businesses, then starting a business. So it helped people, but no matter what I did, no matter how much success I had, I just

never felt that I was enough.

And then after I did everything that the world tells you, well, make you feel enough. And I still didn't feel enough. That's when the depression, because it was like, I didn't know where else to turn, which ultimately forced me to go inward and learn me and helped me really realize and heal this idea that I'm enough.

You're enough. We're all enough. But our culture lies to us all the time and tells us we're not enough. And if in social media is great, it's showing you and making you feel comparison to everyone else and how you're not enough.

And so I decided after I started feeling better about a year ago that I wanted to help people feel enough, and my best friend told me to make a bracelet, because he's like, I have all these tattoos, right? So they all have these different things. Like one says, be present, one says, do the works, speak the truth, enjoy the ride, car

paid deum.

“And so he's like instead of getting an I am enough tattoo, which I can see that's what”

you're going to get ready to do, he's like, most people aren't going to get that tattoo. So why don't you create something that everyone can participate in? And you like bracelets, why don't you make a bracelet? So went to India, got these bracelets, they're handmade by women in India. And the idea is, it's just a daily reminder, just to look down and kind of like, I'm

enough. I've always been enough. And like, fuck everyone that tells me that I'm not enough. You know, because so much of that pressure is coming from all around us. And when you feel enough, you have so much peace.

Because then you can actually just be, and you can be present and you can be connected. And so the utility of this for me is, you know, that it helps reminding. But the utility of this for someone else could be different. So for instance, we, 100% of the profits from enough goes to mental health organizations. So a lot of people I know that are wearing the bracelet now are wearing it because just

they want to raise money for mental health. The same way they like the live strong bracelet, raise money for cancer, right? They're like, no, I know someone that struggled, maybe they lost someone to suicide, you know, I mean, and they're like, I'm going to wear this and honor them or to raise money. And, and that's why they wear it.

But it's, we're giving the utility. And so, you know, yes, I talked to my story and I, and I share other people's enough stories. But also I show that like there's utility this. And then the other thing which at the end I'm going to give you one is you have, I'll show you right now, a teaser is we only sell them in pairs.

So when you buy one for yourself or you're given one, you get to wear the first one.

And then you get to think, who do you want, who in your life do you want to get the second one to? And so that's utility. So in terms of this, I would call it utility marketing.

“Like I really think that's the thing is like what utility does the enough bracelet do for”

people besides raise money for charity? What utility does the pivot share do for someone who's sitting all day, who might have back pain and who wants to live a more active life? What utility did the laundry business do? For those parents, the utility wasn't even the clean clothes.

So it was the piece of mine we gave. It's so true. So let's get back to utility. Speaking of insane marketing ideas, that I ever tell you one of my favorites, I actually started my entire business with a newsletter.

Literally sending emails built my entire business from zero to nine figures in 40 years, which is wild. So if I could recommend you one thing, it would be to start a newsletter. Write about anything in the world that you're curious about. Your business, your customers, your ideas.

And my friend Tim Ferriss is on Beehive and he writes an email each Friday, literally only about his five favorite things. I actually switch all of my newsletters to Beehive because I wanted to grow. And so they helped me see where my audience comes from, who reads, how to send stupid

And then the growth tools are all totally built in, which works for me. So it recommends my newsletter in front of other people's audiences.

So I'm finding readers I never even would have reached.

Now I'm obsessed with this team. The founder Tyler is literally the most relentless mission-driven founder. Just like Blake, actually, he's the most relentless one I've ever worked with. It's fascinating to watch their team. They ship product and features and solve every issue that I have come up.

In fact, these little wizards just spun up a new landing page for me in two days, because my other one was terrible.

“So if you want to share your ideas with the world and make money on it, go to Beehive.com/Cody”

and use code code 30. You'll get 30% off three months. That's Beehive.com/Cody for code code 30. Also, drop your newsletters on Beehive when you start them in the comments. I want to see what you guys are writing. I'm looking for new ideas and brilliant people, and I'm hoping more people like you get

into this game of newsletters, because it very simply changed my entire life. Again, that's Beehive with two ease, two eyes, no third-e, what you guys will figure this out. You know what I remember Beehive won't you? You know what we should do, if somebody's listening right now and you have your business,

but you don't have your utility marketing.

Why don't you comment for us and I'll pick one and send it to you, and then we can give them a response. I love making videos. Okay, so my team all the time is like you want to get a hold of someone, just let me make a video.

Like there are days, so funny, our PR person was trying when we were launching enough. He was like talking about her, everyone to launch it, and then Gale King came up. And I was like, I was on the CBS Show with Gale King like a decade ago. Let me just make a video, he's like, I'm like, trust me, hey Gale, it's Blake, 10 years ago, you helped me launch Tom's.

I'm launching enough, I would love to come on the show. What do you think? Sure enough, we launched it with Gale King. Like, it sometimes is simplest thing, it's just like, just make the video, you know, you know, as a person to buy it, like, I mean, just like, it's simple things.

Yeah, I mean, we definitely don't ask enough. That is for sure. And I think what? Can I say something to that? I would love that.

No, because this is something that I feel is so grateful for my life right now. So when I was building Tom's, you talked about celebrities involved. We had a lot of celebrities, a lot of people supporting Tom's. But I felt so much pressure whenever I would go to a meeting or pitch someone like, will you wear our shoes or whatever, because my personal identity was tied to whether they said

yes or no. So every rejection, what you're going to get a lot of rejections is an entrepreneur, was like, personally painful, so it caused me stress, anxiety, all these things. And now, because I really do feel I'm enough, whether you like the bracelet, whether they like the bracelet, whether anyone likes the bracelet, I know that there's someone that

this is really going to reach and it's going to touch them, that now I have no problem asking anyone anything, because if they say no, it's stupid deal, because it's not my personal identity is whether they like it or they say yes or whatever. And so that's coming. That's been so fun for me.

Because now as I'm going out to different, you know, kid cutie is one of my partners. I cold called. No, big deal. You know, I mean, literally, I, you know, had a friend that knew his manager and I read about how his, he had really struggled with mental health and had suicidal ideation, like

a lot of the same shit that I went through. And he just seemed like a real, like, genuine guy. And so I talked to her and she's like, I can get it in front of him.

“She got in front of him a day later, he's like, hey, can I do a zoom with Blake?”

All of a sudden, zoom with kid cutie. And then a week later, he's one of our family and partners of enough. But if you were to say no, I wouldn't even thought 10 seconds about it. I would have been on to the next. Well, you know what else is cool?

I don't think. I mean, I just learned this. Like you can go to IMDB sign up for their premium thing and see every single agent's, every single famous person's agent. Yeah, they hate this.

They hate this. Yeah, they're going to like delete this part. Yeah, whatever. That's your job. That's how you get paid to 10 to 20%.

Yeah, with that. Exactly. But I think the, the cool part is and what I hope people take away is that even though you've had this huge career and you've built up these big businesses, these were actually little micro things that anybody in the world could do.

Oh, because I mean, how many times you think you've been rejected, like just in your life? Just with enough. I'm not going to put some celebrities and athletes on their ass or their agents. But like, you can think of any mental health celebrity, any celebrity that has had a mental

health challenge that has talked public about it or any Olympic athlete that has a huge platform about mental health. I have cold cold every single one of them now. And I only have six founding partners. There's hundreds of them.

So that means that they're, I'm still waiting to hear back from agents of hundreds of

these people who say mental health is the most important thing in their life.

And I'm saying, you can help us raise tens of millions of dollars, but just wearing the damn bracelet. Nothing. You want to call one of them out publicly? That is, yeah, but that's the game.

Yeah.

“So I think you know what I'd like to do?”

I want to give you a list. And in the show notes, because I don't want to call them out. So I'm going to say, this is my top dream 30 people to be ambassadors of enough.

is like, I'm asking them to do something they're not all you're doing.

Yeah. You're already saying, I really care about mental health. I got through this. I want to help other people. So in the show notes, I'm going to give you my list of my top 30 and hopefully

someone can get us to one of them and we'll have a new founding partner. I love that. I'll be huge. All right. Let's go.

Just want to talk about, you seem to have this, yeah, I don't care. You know, fuck all these people. Fuck whatever they think. But you have had numerous, like what my dad would call dark nights of the soul. Yes.

“Where you have, like, looked at the darkness in the face that I think all of us have felt”

either just as a fucking human, but also as an entrepreneur. Yeah. And I think it'd be interesting. I don't know which one you want to share. But like, I'd love to hear about a night where you just head and hands didn't know

what to do next and then how you got through that for maybe the person that's listening right now with their head and their hands. Yeah. I mean, I think the scariest thing for me was when I started getting depressed and then it got worse and I started trying to do all these external things to fit, you know, built

the dream house, moved my family to Costa Rica, you know, God divorce. God be married. Get divorced again. There were a lot of things to mess up my life and there was a time and in doing that, I, you know, I didn't have as close a connection with my kids and I didn't win to a psychiatrist

who told me I was bipolar and then I got put on all these meds and I mean, like, my journey got went from bad to worse to worse to worse to two years ago. I started waking up at three in the morning and I, you want to kill myself and it was so

fucking scary because I knew logically, I would never do that to my kids.

Like I knew, like, but I couldn't stop thinking, like, go to your boat, you know, that you lived on when you started Tom's, that was your happy place. Do it there. They'll never find you. Someone else.

I mean, like, that's the level of detail and I was dealing with this every single day and I was keeping it, I was so ashamed because like, look, I have money, I have a wife at

“the time, I have kids, like, like, who am I to, like, want to leave this earth?”

And so I wasn't telling you one and the thing I did, which I reasoned on bringing this up is it's the most important thing anyone can do who is suffering is tell your friends. Just like there's never judgment, you know, I think mental health has had a lot of stigma, I think it's getting less and less, but just find at least one person today to be like, it's this bad and don't hold anything back, like literally be like, this is what I'm thinking,

this is what I'm feeling, this is what I'm planning because I believe what happens with people who become suicidal, or at least for me, in my experience and others I've talked to and some that I've lost is that it's like the brains broken, you know, I mean, little is no different than like a huge car accident, but it's invisible to everyone. And so think about it, like how you ever going to go to the hospital, how you ever

going to get the surgery, however you ever going to the PT, if people don't see you mangled on the street. But if you're in that dark of a place, you're brain is mangled, the neurons are not firing because it's because it's not normal for us not to want to live, you know, and especially

me, I had tons of friends, you know, I mean, all these reasons, but the most important

thing I did and the most important thing anyone can do is just reach out for help. And yes, there's great crisis text signs and there's all this mental health, you know, project healthy minds is one of my amazing partners with enough. They have all these resources on their website, but I still think the most important thing is tell someone really close to you, I told my friends, I told my mom, now I hated

that I was putting this on my mom, but I was also like, I just need to get through the next six months, like, and over time they helped me, you know, make some very important decisions in my life, help me get off all the pharmaceuticals, help me go to a treatment facility. Like, I mean, my journey really was largely supported by the people that I shared, and

also something about just talking about it, you know, kind of takes the pressure away from it. It takes a little the energy out of it. So were you falsely diagnosed by polar? I think so.

Some people might say, who knows, who does, this is when my favorite tattoos. So if you can see this one, this is my, this is my partner in Tom's, okay, right? And so for those who are just listening, I remember not everyone's watching this, then

“you should maybe will post a picture of this, but this is a lajo.”

He started Tom's with me and we're in a parade. What's that? See, we're in a parade. All these Argentine gouges were this time. It's like a goug.

Yeah, yeah. Um, he, in a very funny way, I won't tell those triggers will take another half an hour.

he saw through this vision and this whole thing after some psychedelics.

“And then he looked at me and he goes, but who knows, is he Argentine?”

Yeah. That is a very, our zone and the thing is the reason I tattooed it on my form is I think it's like one of the, when like, it's really like the Buddha talking to me. It's like so smart because it's like, we don't know. I don't know why I got depressed, but I know that it led to my next purpose.

You know, I don't know why I was in this relationship, but it led to me having kids. You know, like, who knows if it's good or bad, you know? And so for me, I don't know, I just, I really look at life with just a marvel now and to not be, and now this looks like just for people's journeys, like someone difficult in your life or maybe someone's not treating you well or whatever, like who knows why?

Do you think it's hard to be in a relationship with a founder? I think it was a hard relationship with me. Do you? Maybe not some more. I think it, different period of my life it was.

I mean, I, I think it was very hard to be in a relationship with me when I was building growing Tom's, because it was my first love, you know? I mean, it really was. I mean, there's just, you know, we were traveling around the world, we were giving shoes to kids.

I was, I was getting the external validation that someone who never feels enough needed.

So I was getting it constantly, you know? And so, you know, it's hard to be in a relationship, because in a relationship you mess up, you forget to take the garbage out, you're late for dinner, like, you're not exactly getting external validation every time you come home. But if you're getting it outside as a founder, especially if you have success, it's really

hard. But then the interesting thing now is I'm in an incredible relationship with an amazing woman and, and, you know, she's been part of the whole enough, you know, building all enough. And it's going great.

So I think a lot of it is is, I wouldn't say it's a founder, I'd say maybe first time founder, you know? I don't know. But I do, I do think that there are sacrifices, but I think the person knows that going in and they're either in for that ride or they're not.

“And that's why you got to make sure that you have the same vision for, you know, what”

you're doing. Because right now, helping people feel enough and raising money from mental health is

outside of my kids, like the most important thing going on.

And if I was with someone that didn't also share that passion, it probably wouldn't work out very well. So now when you get into a relationship, do you set it up different? Like, I think I just got incredibly, I think God threw me a bone on the one. I mean, he's so amazing.

He's just like, yeah. Did she hear? Did she hear? She was. Oh, yeah.

I don't play. No, she's, you're doing this. And she's not even listening. Well, I have to send it to her. And that's not bad.

She is. She's just like, undoing my thing. You're doing your thing. No, but, but I'm curious.

“Like, I think we have a lot of people last questions about relationships because I”

husband and I like that. I've watched some of your videos on Instagram. Yeah.

Well, I don't, I'm always like, I have no fucking idea.

Talk to you when I'm eating. You know, right? I know. Who knows. I'm curious, like, I'm already a bit of a bad guy.

He's still a bit of a bad guy. I'm just kidding. That's a lot of fun. Stop. He's the recruiting player.

With Stepstown All Jobs, you all come to an end for one year. In one package, to a fixed price. So, they're going to be at the end of the year. And they're all going to be flexible.

Now, let's start with Stepstown. Stepstown.de/All Jobs. Stepstown. Stepstown, einfach die richtigen talentefinden für alle Jobs. Mama, wie fühlt sich die große Liebe an?

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Notella. Wurde von Mama schon fah Papa geliebt. Notella is notella. Four entrepreneurs are somebody going into a relationship or trying to find their person.

Like, what? What would you fess up with somebody that you're in a relationship with? Now, what questions would you ask? You know, the person? What would you tell them?

What they the first thing is is just being radically honest about what your priorities are. You know, the hard thing is, especially for someone who didn't feel enough, to that, is that you kind of tell people what they want to hear so they'll love you. Right? Verse, like, who you really are and what you really about.

And I think so, I was kind of doomed. And I think my romantic partners are doomed because I never felt that I was enough. So, in sense, I was looking for them to tell me that I'm enough or to fill this whole that only I can fill. Right? And so, maybe I'm not leading with how important my business is or my purposes.

Because I want to say whatever it takes so that they're going to tell me I'm enough. Once I healed this, then I was able to, I think, attract a relationship and be really honest about hey. My kids are my number one priority right now. I've been half my time with them.

Like, I want to raise more money for mental health through enough than anyone in the history of the world.

Like, that's how big of a goal I have. And that's going to require me to go on a bunch of podcasts to travel the world to do speaking to all these things. And so, most of our days are going to be living in a suitcase. And when I'm not in a suitcase, I want to serve. And I'm not a woman from Hawaii, this serves.

Oh, it's perfect. But it is very clear. Like, when I'm not doing that, I really want to be surfing. And if you really like the idea of either surfing or being in a beach town and also traveling around the world on this crazy, you know, enough, enough ride, then great. And it's such a competitive, but it is so much easier to be clear and honest, honest.

Because I wasn't looking for the external validation anymore. I was getting it for myself. I was really believing I am enough, whether this woman is excited about being on this ride with me or not. And then, therefore, I also attracted someone who they felt they were enough. And so, they were able to be honest about what's important to them and what their needs are.

And so, I think it's hard being with a founder, being with an entrepreneur is not for everyone. But I also think it's really hard if you struggle with what I've struggled with and your founder to not really kind of sell a vision of a life that's really not what you want. Yeah, well, that's what causes depression. I mean, I'm convinced that one of the largest causes of depression is just not living in integrity with yourself. You know, for so many years, I was living the life that I thought everyone else wanted me to live.

And I wasn't living the life I wanted to live.

“And I think so, that's what catches up to us is we make all these little compromises, largely I did it so that I would receive love.”

And then you wake up and you're living a whole compromised life. And that you don't want to live. And that's your soul is like, well, I'm going to get depressed and feel horrible until you make major decisions to get back in alignment. And then you get back in alignment and everything feels at PC. That's not true.

I also think the universe doesn't give you things when you're unclear. So, you know, if you're like, no, I'll take whatever love I can get. That's not actually what you mean, then things go sideways. So it's so important, even the way you set goals is really interesting to listen to. Because you're like, I wanted this woman that here are these things that are really important to me.

And so they can decide one way or the other. And the way you set goals, you know, my husband and I were talking the other day about how we're looking at like the greatest men of all time. You know, if you look throughout history. And now one of these men of actually achieved their goals fully like, you know, if you go to Napoleon. If you look back, you know, throughout history and you look at the biggest leaders in the world.

They never achieve their goal.

And you're as is interesting, because your goal was not, well, I want to sell a million bracelets. You know, it's, I want to do more for mental health than anybody's ever. You know, you know, if you look at the biggest leaders in the world, they never achieve their goal. And you're as is interesting, because your goal was not, well, I want to sell a million bracelets. You know, it's, I want to do more for mental health than anybody's ever.

Don't want to raise more money than ever. Do you think about goals or specific that way?

“Is there like a right way or a wrong way to set goals for Blake?”

I would definitely now. I'm glad you brought this up. So in the same sense, I'll say, I hope that enough these bracelets, you know, every person on the planet wears one. And we raise more money than anyone in the history of mental health. And if I just help one dad tell his teenage daughter that she's enough and read the poem that's in there to her.

And that creates a tighter bond. We've had success. Like I literally both goals. This actually the dad daughter wins more important. And, and, and, and that sounds like a great thing to say on a podcast or an oppressed thing or whatever.

But I actually believe it. And the thing is is already, we've only been doing this for like two weeks now. We've gotten the most incredible stories of, you know, teenage girls giving it to each other. And it's like their new friendship bracelet. You know, one had been really struggling with depression.

Like, hey, I want you to know, I always got you and you are enough.

Or I did hear about this dad and daughter. I heard about this son that gave it to his dad and said, I recognize that my dad's been depressed. Probably for like most of my adult life, he's a guy in his 30s. He's like, but I never knew how to ask him about it. Talk to him.

And again, the bracelet and it opened up a whole conversation. And now my dad's going to third.

“Like, I mean, it's like, so, so when I say goals, I can have you can, I believe you can set goals.”

That are, you know, not mutually exclusive. Like, I hope that this becomes huge. But if it doesn't, even if we touch a few people and create some interesting conversations, and then important healing, we've had success. I think there's been talk about like you set a goal and then you hold on to it very lightly.

That's like, so you don't have the pressure of the goal. Like, goals are great because I do believe what you put out into the universe is often what you get back. So if you don't, like you said, if you don't tell the universe what you want,

How's he going to give it to you? And if you put pressure of like, oh, I'm only going to feel this project was successful for you raise $100 million. Well, that's just a silly thing. But a lot of people do that and a lot of founders do that.

I mean, it's that goals financially. Like, oh, I need to sell my company for 40 million or 50 million or I need to do this. I needed that. But really, the ones that build the great businesses are 100% focused on something that is not necessary. Measureable and more cultural big goals loosely held in love.

Big goals, Lucy. So good.

“Also, I think, you know, I think about that a lot with everything we do.”

And it's one of my favorite things about the businesses you've built before. But, you know, we started the beginning of the podcast with me saying, you know,

I try to always think about like one person specifically who listens to this.

Because if you think about it, you hold something precious in your hands when you're taking somebody's attention. That's their life, right? That's life span. That's very precious.

We don't give very many of those. And so if you imagine that we get millions of views a month across all the social channels, what a travesty. If you and I don't give them something really worth spending their life on. Like, that would hurt me a little bit.

Yeah. And so I remember like, we haven't had very many, but we had two podcasts we had to kill. Because I was like, I got stuff out of it. Thank you so much for coming. But like a million hours on this.

It's not enough. It's not good enough. And so I think one other thing I want to talk about, which is like why we put up the tree. We were struggling beforehand with this. You know, if you guys are watching us, you're like, why is there this giant tree?

Those are so beautiful behind us.

“Oh, there's struggling with what it was supposed to be.”

Yeah. And then you told a story about wisdom and the Buddha that this reminded you of. Yeah. Were you tell us that story? Yeah.

So when I started Tom's, we grew beyond shoes into I wear. We started selling sunglasses. And then we made a deal where we said, okay, if you buy pair of sunglasses, we'll pay for a cataract surgery. Someone who's blind. We found out that the greatest cataract surgery in the world are at this hospital in India.

In Lundini. And we decided to go there and watch people get their eyesight back. I mean, it was literally one of the greatest experiences of my life.

I mean, look, I saw grandparents that had never seen their grandkids.

And see him for the first time. Because of a surgery. Someone got because someone bought a pair of sunglasses on Tom's.com. I mean, how much does that surgery cost? They cost like 16 dollars back then.

Yeah. Yeah. So yeah. So with one pair of shoes, you're able to cure eyesight. Well, no, I grew.

We just saw, I went for 115 bucks. That makes sense. 16 dollars of it was went to paying the surgery. So anyway, so we go to Lundini. And they didn't tell me this until we got there.

But also, Lundini is the birthplace of the Buddha. And I looked over and they're like, that's the tree. Now, whether that was a tree or not who knows. But it was a tree. It looks just like this.

And I have a photo. I'll find it. Probably we can get it for the show of me sitting underneath the tree. And I remember sitting there. And this was, this was before I got depressed.

This was like when Tom's is really taking off. I was in my flow. I was very connected to it for all the right reasons. I wasn't putting all the external pressure. And I just remember thinking, like, if this is it,

if there's nothing else that happens with this, this idea. And I just seen some eye surgeries. I was like, that's all the matters. And I think that's like the way I want to live my life. Each day, each week, each month going back to goals.

Like at the end of the day, I kind of be like, okay. If that's the last one, I'm okay with it. And after the week or after the month, that's it. I'm okay with it. Because that's again, about living in alignment.

And for me, having gone through such a scary time, where for days, I thought it was going to end very soon. I just feel like I have like, this, you know, they say, new lease on life.

Like I feel like this, I get this like second chance.

“And so that's why I'm spending all my time trying to help others,”

not feel the way I felt. And really connect people because at the end of the day, I mean, that's all we have here. Relationships and our own mental health. Because we don't have mental health.

It doesn't matter what physical health you have. So what do you do now? Like if you're feeling down, not even going all the way back. But if you're feeling down, or you want to feel re-inspired, yeah.

What do you turn to? What activities, what books, what readings, what quotes? So, okay, this is silly. But one of the things I'm doing right now is not silly. It's just, I don't know how people respond to this.

Okay? I like this. I know you're going to like this. So about two months ago, I started using AI therapy. Now, a lot of people ask Chad GDP mental health stuff.

But there's this app called Sonya. Sonya.ai. And I met the founder at a mental health conference. And he was giving a presentation and explaining how it works and how it's built on the LLMs. But they basically take him, you know, every therapist, every case study,

every book ever written, put it in there and try to design. And they call it emotional support. I think for legal reasons, they call it emotional support instead of AI there.

And so, and so anyways, I was like, well, I've done a lot of therapy.

“I mean, I mean, if anyone's done therapy, I mean, I've done a lot of therapy.”

And one of the things that's really a bummer with therapy is, if I have a panic attack, it doesn't happen at two o'clock on a Thursday. It happens at four fucking in the morning. And my therapist, I don't care how much money you have. So if the therapist is answering your call at four o'clock in the morning.

And so I was like, wow. I could, because I've still struggle with things I still have these issues. They come up, and especially with like launches of new things.

And, you know, just, I'm always thinking about being enough good enough dad.

And all these things I wake up and I have stress about, oh my gosh, I didn't do this or that. And so now it's like boom, it's right there at four in the morning. And that don't have to do a whole hour session. I could do it for five minutes, ten minutes. And it works.

And it's unbelievable. And it really uses, if you go on panicking. Yeah, so literally, so, you know, go in and you get to choose like, I like to be talked to like, like a therapist that is like really direct or I've won this more like light or one of this. And like, you get, you kind of fine tune, it takes like ten minutes. And then, of course, as a memory, so never forgets anything.

And you tell what's going on. And like, I started off saying, like, this is my core wound. I never felt that I was enough. And so this is what I've done. This is what helped me.

I've done a lot of work. And I've done a lot of work. And I've done a lot of work. And I've done a lot of work. And I've done a lot of work.

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“I mean, for years, for 40 something years,”

my brain told me I wasn't enough. And so what I did for 40 days is I did a mantra-based meditation. 20 months in the morning, 20 months of the evening. Where I said, we just said, I'm enough.

I've always been up. And I'd like laugh because it was so silly.

And it felt stupid for the first couple of weeks.

And then it started working and started feeling it. But all I did was just change that pattern.

Oh, great. I love that.

You know, we met briefly once.

So many times together. I want to have them on my podcast. Because he talks a lot about feeling it. Oh, yeah.

“And he has one of I think, like, the most intense presences.”

And anybody that I've met? Yeah. And so I was at his house. And we spent a good amount of time with him. And I remember, like, when he walked in the room,

I was like, whoa, he's just big. He's big. But we've had a lot of big, you know, there's a lot of big guys. But what really took me away is like,

that man has locked in. I was like, oh, fuck. He knows what's going on in here. He's like so locked in. And then kind of similar to you.

He was like, it was a lot of curiosity. Which you seem to have the same thing. Yeah. Like, why are you this white? Why am I this white?

And then once I figure it out, how do I put a tool in place to figure out the solution? Yeah. Which I think is really interesting. But he would be great for your podcasts.

Yeah. One of the things I wanted to ask you about, like now it's so interesting to me that you could have ever been in this dark place. Because the way you come off, it's like so, so much joy to be so much like,

you know, big huge energy for life. And so I was wondering, like, today, what has you? What has you so excited? Obviously this.

But like, when you wake up in the morning, is it that you're going to go surf that day? Is it that you get to build again?

“I think what has me most excited about life right now is,”

is service. It's like, it's just like I'm getting to help people get. You've like, I know right now this podcast. There's a thousand percent chance that there's someone listening. There's really in a tough place.

There's also probably people that feeling stuck. Feeling uninspired, feeling insecure. Like, I felt those things. I mean, for years, I didn't have one business idea for seven years. For two years, I was in shell of myself.

My friends say literally they look in my eyes and there was no one there. I mean, I couldn't even raise my voice to this octave for two years. And so because I felt that way. And it was so scary and it was so recent that I think I wake up now. And I'm kind of like,

(laughs) How do you engineer life? It almost seems like you've adventure to your entire career. It's one of the things I struck. Adventure?

Yeah, I do.

I always make time for adventure.

But like, so in my business, we were just talking about this. I'm like, man, when I'm in my little entrepreneurship grind, it's kind of all I do. Like, I'm so deep in it. And I talked to a lot of people as the same.

They're just like, they grind every single day. And you seem like a type of person who is always integrated sort of the rest of life into it. Yeah. How do you do that? Two things.

One is I really scheduled joy.

“So I believe that like, a lot of people hope for joy or are these big moments to come to them.”

Like, I put it on the counter the same way you have a board meeting. Like, I'm like, for one week a month, I'm going surfing. Now, I'll still, you can't surf all day long. So I'll surf from five in the morning till ten. Get my joy.

I'll do zoom calls from ten to four. And me and my lady will go for a walk on the beach. We'll have a nice dinner. We'll do, you know, sunset. And that's my day.

And that is like as important as the press week in New York last week. And so I really, really scheduled that. And that's, you know, that's nice that I can go somewhere, say, with your surf or whatever, not every person you do that, but what is that for you? Like, what is that joy?

Is it taking a tar lessons? Is it learning something new on YouTube? Like, what is that thing? Because if you don't schedule that, then like, what's the purpose? You know, what's the point?

Because do you do that every day, too? No, I wish, I wish. I wish, I wish. I mean, if I'm really, really like, operating a 10 out of 10, then I'm like making sure I protect a couple of hours.

You know, early in the morning to, you know, usually it's physical activity or it's playing golf, like nine holes at sunset, you know, with my son or my friends or whatever. Yeah. So, but it's just once a month. So it's a month.

It's a month. It's a month. It's a month. It's a month. I try to schedule a month.

Now, it's the right. I always get a week. No, but I definitely get at least a four day, four days. There's, there's not a month that doesn't buy that. I don't have four days where I'm just like, see ya.

And do you always do something weird?

Like, like, going to India or like, surf, it's not just like, it seems like there. That's more my personality than I think what I would share. Like, going back to how do we help the person who's listening to this and focusing on them? Like, yes, I do a lot of just crazy adventures because that's just always how I've been.

Like, you know, I've always been, you know, racing cars or climbing mountains. I mean, just I like the adrenaline of those things. But also, I think you can schedule this, you know, if someone just like, I love reading. And I'm going to schedule four days where I go, could be like the, you know, the go camping could cost nothing.

And I'm just going to sit and read the books that I've been wanting to read for two years. You know, or I'm going to go and just like, one thing I did was,

communal trail for a week with Alejo this summer.

So we just walked for a week. We didn't run. We didn't run. Big Walker. Yeah, we just walked.

We got up, walked, a walk. Like, it was the most boring thing I've ever done. And one of the most profound because it my whole nervous system we set. And I was able to process the depression and all the things I went through in the pain I caused others and the pain others caused me.

And I was able to forgive them and forgive myself. And I was like, man, it's the better thing therapy retreat I've ever been to. And all I did for a week is walk. I love that.

“Yeah, and so I think it could be I could have I did that in Spain, but I could have done that.”

You know, and we're in where I live, you know, yeah. So so I think that actually I just looked up. This is so funny. But my hobby this year is literally more walking because I like thinking a lot while walking. But you know that there are 52 trails in the US where you can do more than a seven day walk

that are supposed to be seen as highly scenic. Yeah. And you can camp along them. So like if you chat, she'd be teet right now. Anybody listening totally free.

Maybe seven, 12 bucks to camp. Yeah. And then you can go for walk. Maybe we can start walking all around the country and having beautiful ideas while you do it. And not being sedentary.

Like your chair. Exactly. So that we can get all our steps in. Because the new smoking. Who knew?

Like walking up a sod. Here is the here's the slogan I'm pitching. We're talking to chair company. I'll see you think as a business person. Really simple.

Never still. Oh, God. That's true. Plus I'm into that. Yeah.

So now when you're sick, they're thinking about the chair thing. Not to make this all about that, but they're going to love this. This is already guys. So they thought it was to help, you know, with get people, you know, not being still. You know, help with the back pain, help with it.

You know, but they found like the biggest hack is people of ADHD. Because what happens to you. So okay. So you know how like when you if you really focus on something, you kind of need to be doing something else.

Oh, totally. You like to fidget. You know, you're ringing. So they've shown that you can really focus. Well, we've done all this research to show that by seeing this chair, your body is just doing this kind of.

You can barely see it. And it allows you to hyper focus on whatever you're doing. So I thought, yeah, you're getting one for sure. Totally. I don't know why all your guests are going to live.

Okay. So I want to leave. The person listening here that like just needs to listen to Blake today. Yeah. Like you're parting words. So like there's that person out there.

Something to him view to them. What comes to you first? What do you want to leave? Listener. I just think that what I want to say is that. It will pass.

You know, no matter what you're going through, no matter how hard it is, like just it will get better. It always does. It'd be just hang on.

And you take the steps to do the things. So go out for the walk. You know, you know, reach out to a friend. You know, journal for 30 seconds. Ninth five minutes.

Just 30 seconds of something that you're appreciative of. But no matter how hard it is, it will pass. I didn't think it was going to pass. I thought I was trapped. I thought I'd made too many mistakes.

I had too much shame.

“And that's why I had such dark thoughts.”

But looking back now,

I'm like, it was always going to pass.

I just had to hold on. I just had to start doing one thing at a time. I just had McConaughey on my podcast. And he'll talk about one in a row. Just get one in a row today.

And so that would be my advice is like knowing like, or not even advice. Just like just wanting to hear the will pass. And it will get better. But you got to do the work.

You got to put it in. But like who would have thought? least interesting thing about you is that you're sold. You're company six hundred bucks. least interesting.

Thank you so much for being here. I'm so long. Got to give you a bracelet before we're done. Oh, we're going to do it. We're going to do it.

Yeah, absolutely. There we go. So we take one out. This is for you. And it says, say, you got to make sure to just write.

Yep. So open your palm. Okay. Paying for those who are listening. I'm putting enough bracelets.

Mashes my outfit today. Uh, anything weird right on this. And I love this. I'm going to read you something. Okay.

Okay. So this is a little poem. Do you know the poet in queue? Mm-hmm. So he's an amazing poet.

It's an amazing poet friend of mine.

“And I said, how do I share this with someone besides just giving it to him?”

Like, well, like, if I really want them to feel this, this, then what can we say? So here it is. So Cody, I see you. The you behind the you. Not for anything you've done or anything you're going to do.

I don't stop to say it enough. But I believe in you. If you could see yourself from my view, you'd believe it too. That's why I'm giving you the gift that I'm receiving too.

A mantra to repeat when times are tough because no matter who you are, we are always

enough.

“It's a silent prayer I'm sending for the world's mental health.”

I wear the symbols myself and now is a bond to someone else. It's a blessing and a gentle push to never give up. Because no matter who you are, you are enough. So good. Beautiful.

Also while you're a marketing legend, Blake.

Thank you so much for being here today. Thank you for having me. Working people go to find you.

“We are enough.co is the website for enough.”

And then I'm on Instagram @BlakeMyCoskey and the Pivot Share PVOT. Yeah, we'll put all the link down below. And the 30 people that I would love to be our ambassadors. I'm looking to your community to help me get to them. I like it.

I love this idea. And we'll ping somebody with your brilliant market. Marketing ideas too and help them find it. What did we call it? We called it utility marketing.

We got a little trademark. I think there was to 10 people. 10 people. 10 people.

“Tell us what you need help with utility marketing.”

Where are they going to comment? So they're going to comment on YouTube.

Basically just tell us what your product is.

And then I'll just make them a video of my idea. Oh, I bought this idea. Alright, good luck. Thank you. This is so good.

It's almost over the state. This is a school-flashback. It's just something else. And then it's hot. No, not at all.

This state is my safe space. Are you all right? Yeah, exactly. This state is the state of the state. Which is just a state.

It's just a state of the state. It's just a state of the state. It's a state of the state. It's safe. With this state.