Unveiling the World of Fashion (ft. Alla Eizenberg)

- Welcome to Digital Voices. We're healthcare and life science leaders explore the real work behind transformation. This podcast is about people, leadership, and the conversations that move healthcare forward.

Now you're host, Ed Marks. - Welcome to another edition of Digital Voices. I love changing things up every couple of weeks, and having guests that aren't necessarily healthcare technology or healthcare digital transformation,

but in other industries, and today, we have a good friend of mine, Professor, Alla, Eisenberg from Parsons School of Fashion. Alla, welcome to Digital Voices. - Thank you for having me, very happy to be here.

- Yeah, this is so much fun, 'cause I think some of my audience know

is my background in fashion, although they would never know it

by how I dress, but they might know it from some history of me speaking about it previously. And so when the two of us met, so we have your husband is awesome, ROM, he's with contact IO, and so we were having dinner

in New York City fabulous experience, and I got to meet you, and we just connected because of this fashion thing. I'm like, oh my gosh, Parsons, that's like the top four fashion school in the world.

It's right up there with London, Milan, and Paris, if I got the three other ones, right? And it's like, there in New York City, and it's like, wow, professor is so amazing. Well, Alla, thank you for being on Digital Voices.

- Absolutely, it's my pleasure, and here I am in Parsons School of Design, and right here on 13th Street, and very happy to talk. I don't know what I can contribute, but I will try.

“- Well, I think all of us always, well, one year,”

it's just a fabulous person, that's first and foremost,

but secondly, I think all of us always have questions.

I think all of us have some insecurity when it comes to fashion, when it comes to clothes. And so I hope I have you, well, we'll de-mistify that a little bit and help give people greater confidence. But, Alla, before we go further,

the most important question is what songs are on your playlist? Like, what kind of music do you like to listen to? - Well, my playlist is very broad from Bah and Beethoven to chemical brothers and LCD sound system.

And I do change it quite frequently. So, yeah, I know that's probably my top ones. - I love, so chemical brothers, that's new, and you mentioned another one right after that. What was that one? - LCD sound system.

It's a fabulous New York band. They've been around since, I think, very late 90s. And we still have it to join the concerts, usually, because they have like, you know, they do a small tour before the holidays.

So almost every year we go to see them and it's fun. - And being in New Yorker, I should ask you also about Broadway.

“Like, what's the favorite play you ever saw on Broadway?”

- Oh, that's not a good one to me. I'm less of a theater person. And if yes, then more like, repair to our theaters. So I would go to watch, I don't know. - It's a bright, it's one of classics.

But we do go a lot more to Lincoln Center. And we kind of like attend to our morning and New York ballet and sometimes opera, so yeah. - Yeah, a lot more there. - Yeah, yeah, yeah, I get it, that's very cool.

So tell us about yourself. Like, obviously, your accent's different than mine. Tell us a little bit about who you are. Like, where did you grow up? You know, how did you get to the United States?

- Well, I kind of still. - Well, my background right now can be summarized by the few hot dots on the map. I was born in Ukraine. My family immigrated to Israel when I was 14.

And that's where I basically, I finished my high school

and I went to fashion school, which without me expecting it turned out to be a very serious fashion school. It was very much founded by Jewish community that we're in textile and fashion businesses.

“And that's why we were very much aligned”

with Central San Martin. We had many like professors coming and it was a great education. And after that, I started my career in women's were. I designed for another designer's friend in Israel

and later the Roman eye we went to Milan because Rome continued his studies. And I thought for me it will be an awesome place to deepen my knowledge of fashion and also my ambition to become a menswear designer.

So that's exactly what happened in Milan.

one that I started my own brand,

which I never actually planned for,

but it just happened that way.

“And second that I could dive into traditional menswear”

and I did a lot of apprenticeship work, starting with the shirting, like small workshops for shorting, like custom made shirts, and then tailoring until years.

And after I can the felt that I have enough foundation to start my own, I started my own brand. It was called Mezon Rouge Om and it was menswear and it was a very kind of like innovative for that moment. And we came back to Israel after living in Milan

for three years and yeah and I had Mezon Rouge for seven years and then we moved to the US. - Yeah, that's cool and you end up at Parsons and you're tells about what you do at Parsons.

- So basically, I started teaching fashion back in Israel

with my brand came some kind of like certain level of recognition and I started to be invited to school where I started to critique and that was very fascinating

“for me because I could still remember very well”

how I felt as a student, but also there were like a lot of new insight and new kind of challenges that I had to solve while starting my own brand. So when they offered me to teach,

I was like, yeah, I wanted it. And it was from the beginning really exciting experience for me. So when we moved to the US, I still continued having my own brand but then was my son being born,

my travel around the world and you know, like, and staying in other places, I just decided that I should slow down a bit and I came to the decision that I want to stop doing my own brand. And that's when I joined Parsons.

I mean, my previous experience obviously was very helpful there and from the very beginning when they hired me, I was basically hired to teach fourth year. It's a graduating year which is a year-long course called like T-Zis, which is a main graduating collection.

And you know, the body of work was which people start their careers in the industry. So yeah, I still do it. It's one course that kind of like I continue doing through all of my years and Parsons.

But at the meantime, I taught practically every course on the School of Fashion curriculum. I developed number of courses. I also did my masters in fashion studies, which is more like theoretical side of fashion

and I also teach theory as well. So yeah, that's very cool. What I did. What did you remember? You first had the idea, hey, I want to go to,

I want to be in fashion, I want to be in fashion school. Like, how old were you in this idea first came up? Well, I probably wouldn't articulate as I want to be in fashion, but I definitely wanted to make clothes. And it was from very, very early stage in my life.

Basically, my dream, which I never got was those tiny sewing machines.

But I never had a chance to get one. And so I went through doing everything I could with just my hands. So that's what brought me to fashion. I think kind of this word fashion.

It's like so mythical. It's so loaded that it's often overwhelms really what it really means. And like, what are we doing? It's a lot more human.

It's a lot more closer to us. Well, let's talk a little bit about fashion. In this day and age, and for our audience, it's people like Rome, right? He's a fellow health care executive. And we spend a lot of our time not only meeting people in person

and going places, but also doing many of these sort of things where we're virtual and having these video meetings. What are one or two words of advice in general that you might give for professionals on dress, on how to dress, how to, I don't want to say too much more,

but just leave it open-ended?

“Yeah, no, I think that it really connects to what I just said”

about this weight of a touch to the word fashion.

And I think that's kind of extremely, extremely important because clothes are extremely influential to how we feel.

So my word of advice always wear what you feel

can do good with. So I know there are dress codes, there are more expectations to particular jobs or situations, but my advice would be always to find something that somewhere bridges the expected code

and some things that makes you feel comfortable, feeling in your skin, because clothes are the second skin. And when we wear something that we uncomfortable with, it impacts everything. So it's hard to perform well enough.

Yeah, no, there are some really good things. I was just taking notes. But something that what you said made me think about this, I often talk about the importance of having a personal brand, like who you are, what you're trying to communicate to others.

And so you carry yourself in that way to align with your brand. And something you said about style, and I sort of interpreted the same ways, should we be intentional about our style

“when I think about how I want to present myself to the world?”

Definitely, whatever makes me feel good

in my second skin that came across loud and clear.

But should I sort of be intentional about, hey, this is what makes me feel good. This is my style, and I should try to dress in my style. I think it's a great thing if you can do it. And you definitely have it.

I mean, we met maybe not so many times, but I can definitely see that you have intention, and obviously your wardrobe reflects things that makes you feel good. And I think that, but style may be as a goal.

It's not something that is interesting for a lot of people, or they can consciously think about it. So that's why I used more accessible terms. Like, yeah, you need to wear a suit. Great.

So make sure that pants of the suits are something that really like make you feel good, that you don't need to be uncomfortable in this chair, or in that position. Something that can all ejacate, and then go from there.

Like, find the suits that has those qualities. Same about shirts, you know, like hard-a-collar, soft-a-collar. It's things that doesn't change the nature of the shirt. Shirt will remain the same, but it does change a lot about how you would feel wearing it.

You know, I never really thought through it,

like you're explaining it, but it makes a ton of sense. And I think of how many times, yeah, I probably wore things or still have things in my wardrobe, but I'm not comfortable with, but for whatever reason, I would still force myself,

maybe because I spent money on it, force myself to wear it, and that's really silly, in a way, and I should be free from that. Well, I don't want to make you feel silly, but I think that, like, you know,

I am not a good shop for, like, from always tells me that I'm a shopper. I'm not windowshopping. I go, I get, I'm out. And I really need to sleep on it and understand,

and if it's this thing or that thing, it could be very much the same. So, I mean, that's made the, like, personality, it's red, but I think it's important, like, when we definitely shop for clothes to identify

“from previous experiences, what actually worked better?”

Yeah, no, it makes a lot of sense. What about in the virtual world? Like, is it different in the virtual world how we dress or present ourselves and if it's in person?

I mean, you still need to feel good. Yeah. But definitely, if we're looking at the screen right now, now our frame, there's a lot more attention to face and like, upper body.

So, even today, when I was dressing, I kind of, you know, in the winter, I would say sweater is like fine, yeah, it's winter, but because there is, like, only that knee, I thought I'd better have something here

to kind of like provide and out the queue. Yeah. So, like, I would say that, you know, with women, maybe it's easy because there is children, there is makeup, there are things like that.

“But I think at the end of the day, it's about just to show”

that you care, like even if we are on Zoom, even if I can do it from our own bedroom,

as if we respect the person on the other end.

Oh, I like that as well. Yeah, you know, because you're still presenting your brand, like I call it the brand, but also the style. And if you do anything to diminish that, it just, it not only is negative, I think,

on you, yourself, for doing that. But yeah, it's disrespecting the person a little bit that you're meeting with, like, oh, you're not important enough. I think you're sending like a subconscious message, maybe that you're not that important

that I'm going to present myself well as if I were there in person. So, I think we need, I think I agree with you. We need to be intentional. Yeah, and also I think, even if maybe it comes

across as maybe like disrespectful, but then it reflects back on you, because if you don't respect yourself, if you don't care, then nobody will. And that's kind of something that I say a lot to my students. It's how you bring clothes, how you speak about clothes.

If you call your clothes the stuff, then it means that it doesn't mean anything to you. It's like you don't care. Yeah, I think we may have had this conversation,

“but if not, I'll never forget two things that really stood out”

to me when it comes to fashion or dress or style.

One was my first time as an adult in Paris.

And I just, I was in wild. I got to be careful how this is going to come across, but I was just wild by how I could say the same for men, but I noticed the women, how confident they all seemed, walking around compared to when I was in the United States.

And I couldn't figure it out. I was like, why are everyone beautiful? And I was like, it's because the way they're dressing and carrying themselves, they had little to do with their physical work.

It was their style and the confidence of that brought. Absolutely, I remember too. I remember being in Paris for the first time. I think I was like 17, and I was really taken by it, like everybody, and it was winter.

It was so cold, but those scars. And there was so much a lure, they were just like magnetic.

- And that's a fun thing too, and many people know,

I lived in New York City for about three years. And I love the, I saw a summer person and more spring, but I ended up liking fall and winter the best, because people were dressing up a lot more in New York City than in other cities in the United States.

And it was sort of the same thing where, man, the fashion. It was awesome, it just made everyone, they walked with more confidence and they just looked better as a result, you know. And then yeah, and the other experience I had,

and again, I can't recall if I shared this with you, or not, but I was on the board of a fashion school car state university. And we, like the once a year, part of our job was, we're at the runway, right?

The graduate students were presenting their new fashions, and we had a runway as like a big fashion show.

“And I'll never forget, I was so intimidated,”

'cause you know, I was a judge, and I really had no idea. Oh, idea, when I was doing or anything. But the revelation I had was similar, where it wasn't the model. It was the clothes that gave that model

of that confidence, or how they carried themselves, as opposed to the look of the model. So you know what I'm trying to say? Yeah. Wasn't how it was.

It didn't like appearance, right? It wasn't how attractive they were as the appearance. It was how they carried themselves with the clothes. And I found myself more drawn to those individuals had little to do with their attractiveness as the model.

But I was drawn to those individuals that walked with confidence, had the style, and that there was a complete package. And that was just revelations. Right.

It's absolutely.

“And the truth is that this kind of like feeling good in clothes”

can make even less, you know, less expensive, or even less good clothes. Because really like not all clothes are made the same. But if you have it, like if you have this carries my feet, you have this body language, it makes the garment look so much better.

And the same is correct, other way. Like you need the synergies, is by the environments they work together. Yeah. I love that body and garment working together is the synergy of that.

Yeah, this is great. It makes you want to take your course. But the, you know, probably on design, but on the theory. This is like, we should have more of those conversations. Next time you ain't town.

Yeah, you know, in what style we're in town, is set out of the mat, which as you know, we've done the mat and done some other fabulous things. Experiences of that take my colleagues. And we'll come visit Parsons and just learn more about fashion.

We can do that too.

are while we're talking about fashion, it's really about

your confidence and, you know, understanding body and garments. You know, it all comes together and it helps with leadership. Because we are tech digital voices. I have to ask one technical question. How has tech influenced the fashion industry?

Not necessarily for the better. I mean, it's not, it's nothing to do with tech.

“But I think that what happens is that, when we kind of,”

very driven by this agenda by tech innovation, a lot of things that are very fundamental for human experience, they become really derailed in a way, kind of like, depreciated. And that's especially true for, like, human touch,

manual labor, but most importantly, it creates a solution that everything is a lot easier and a lot less important than tech. And I think that something detrimental is happening in the process. Because I think one of the things that really, like,

human genius is amazing. It's in this corporation between, you know, like mind and hand. My number one example for that is actually very close to your area because it's surgeons. Yeah.

Surgeons, even if they operate with technology, it's still kind of very intense thinking and hands that actually perform. Yeah. And that's correct to art.

It's correct to many areas of design. Manual aspects became left behind in a way, we don't have appreciation for them. We kind of forget that manual processes involved also in a very serious thing that our life depends on them.

Including making clothes. You know, like clothes don't jump from conveyor lines. Clothes actually are made by hands. And even if there is a sewing machine, somebody still needs to put it together and make sure

that it goes in the right way because fabric is like soft. And it's a different way of thinking.

“So I think it would be great if we could keep space”

to value those processes. And actually recently I listened to this interview with an artist who is now kind of like very famous. His name is Luke Tuanan. He's a Belgian, my flat-mish artist.

And he was talking about it in relation to iPhone. How he was kind of like very dismissive of all the cell phones. He didn't felt a need to be found in any given moment. And you know, and texting that when iPhone was out,

it was the first time that he kind of like experienced interest

and technology because it reconnected the game. This kind of, it was technology and hand. And it was moving together and it made it a lot more intuitive and it related to the kind of like needs that he experiences as an artist.

But it was the special example where technology considered human and considered human needs. Yeah, that makes to a sense. Where do you go when you feel like your creativity is drained a little bit?

Do you ever have time where like you're looking for some inspiration and when that happens, what do you do? Like I think for me it's mostly art. I love art and I'm very lucky to live in a place like New York City where there is no show or did you have that

and it doesn't cost any money to enjoy art. So yeah, even if I'm not drained of inspiration, but I do have some time on my hands. I would go to see gallery shows, museums, whatever, come, so it was something.

Yeah, you are lucky to be a New Yorker.

This has been amazing conversation.

We got some new bands for our digital voices playlist, the sound system, chemical brothers, those are some new ones for us. Learn a lot about you, you know, growing up in Ukraine and Israel and then how close became so important to you or fashion or style design.

So that was great and we learned about what you do at Parsons and the work that you do. And then we talked about a lot advice for dressing for success, the sense of style, where what makes you feel good, the body and garment connection

for synergy, we talk a lot about the virtual side of that as well. And then we sort of ended up on the creative.

“What did we miss or is there anything you want to double down on?”

I'll give you the last word. I think I already mentioned it, but I want to say it again. Close a lot more than those like smoke screens of fashion.

how we can express ourselves and how other people

read us.

“And it's a lot more intuitive and tactile.”

And I just want to, you know, kind of like scratch this element

that very much attached to fashion, which makes fashion or close,

“threatening or kind of like creates insecurities about it.”

It's a lot more fundamental.

Yeah, I love that.

“It's a great way to end all of your amazing person.”

I'm so glad that the two of us are connected. Looking forward to more opportunities to be together. And thank you for sharing your wisdom with our audience on all things style. Absolutely.