iHeartMedia's "Guaranteed Human" Pivot Will Make You Rich

Not better content, not more authentic, not award-winning journalism or anything like that.

Guaranteed human.

“And according to iHeart, they have research to back it up.”

90% of listeners, 90% including people who use AI themselves every single day, said they want their media, made by humans. This is the counter trend that no one's talking about. And here's the numbers that should stop every content creator, every founder,

every person building a personal or business brand, cold.

The consumer preference for AI generated content dropped 60% in 2023. To just 26% overall, that means only one quarter, one out of every four people appreciate 100% AI generated content. That means in less than two years, the AI content Gold Rush, it didn't create this massive glut of abundant content. It created a valuable scarcity. It created an attention void. It created scarcity at a level that we as creators can take advantage of in a way we haven't been in decades.

Now, you might already own this, like you might already understand this idea.

But here's what's actually happening in the market right now.

Every brand, every media company, every platform, flooded the zone, YouTube, all the socials with AI content. Faster cheaper, more of it using tools like Hagen to create, you know, 100% AI avatars using 11 labs to create voiceovers that sound exactly like us. And the consumer said quite loudly with their attention and their wallets, no thank you. Not because AI content is always bad or that you can't extract some level of value from it. But rather, when everything looks the same, when it sounds the same, when it has that distinctive AI content look, it just hits the same predictable beats.

I don't care how good of a scriptwriter you are.

“The human who shows up with a real point of view becomes the only thing worth paying for.”

Now, granted, I am reading off of a script and a set of bullet points to deliver this video to you. But inside of all this, I'm injecting my own thoughts, my own feelings. I get contextual in certain places where I find it necessary. I just use the script as a guide to make sure that the key points that I want to hit in delivering this message to you on kind of on beat with. But this is me, and I make mistakes.

I am an A, frankly, if we left some of the bloopers in, you'd hear words that would be inappropriate for the platform because I tend to stumble over the same thoughts in the same words over and over again. And maybe that stuff we should believe in in a guaranteed, guaranteed human kind of way. But this AI slap, it's not a content strategy, it's laziness. There's this pricing tier, this pricing tier idea that's being baked in, and I want to talk about what it actually means for you. Because most people are going to hear this data, not along, and then go back to prompting Chatchee BT to write every single word of their next LinkedIn post,

you know, create some generic YouTube script for them, and push it out the door and wonder why no one engaged. Once that actually act on this idea, this guaranteed human idea, they're going to be the ones that set themselves apart. Because our human value, the things that make us unique, our insights, our expertise, are unique way of taking two different ideas across in them with each other and delivering it, and a new novel and contrarian way. That is our advantage. That is a pure competitive advantage that only you have specific from everyone else who is creating content or sharing a message or building a brand or an audience in the digital space.

You have an unfair advantage that is going to compound over years. That is, if you don't follow this AI flop trend that's out there that I see a ton of even large creators falling into this trap, and an effort to be everywhere all the time, they're losing their humanity.

“Now, here is the contrarian take, I guess, that you need to have in order to make one of these videos novel and for you to justify being on this channel.”

Everyone told you that AI was going to make content creation obsolete, right? So many of the articles that you saw in 22 and 23 were all about how this AI content coming out of chat GPT and the early days of clawed and at that time I think Lamo is still a thing, right?

It made the content that was already forgettable, right? That no one cared about, it just made it faster and easier to create in scale, but still no one cares about it.

But here's what it also did, and this is the thing that no one is talking about, and the reason that you're on this channel right now, and then if you're enjoying this video, hit that like button, subscribe, leave a comment below, best way to support the channel.

“This is the thing that no one is talking about right now, and that you can take advantage of.”

You, the human, your perspective, your voice, your nuances, the little idiosyncratic things that make you interesting, fun, and dynamic. It made those things exponentially more valuable. Not the generic you, not the, this is what I should be doing you, but the unique specific you, the you with a unique point of view, with a specific scar tissue, with a specific way of seeing the market that no one else has been able to see. Because you have a unique set of experience of skills and knowledge, and you, when you put two ideas together, have a unique way of viewing it, and it take on that.

It doesn't mean it's always right, it doesn't mean it's always valuable, but it is unique, and it is you, and that is a competitive advantage, whether it's right or it's wrong.

I don't mean we're putting out negative wrong inappropriate content, that's not what I'm trying to say, but I'm saying is, the things that make you a human, that for so long in professional content, we're seeing as negatives or amateur, unprofessional, that raw nature.

“That is an asset today, and the day of AI generic slap, that those little nuances are an asset. The market just spent two years running away from AI slap faster than we could prove it.”

I heart media just came out with the stat, right? I heart media is changing their tagline to meet this trend. So think about what I heart is doing, and these are not dumb people. These are some of the smartest media people in the world at IR. They're not marketing their content quality, they're not marketing their content production value, they're not marketing their distribution or reach. I heart media, one of the most sophisticated, one of the most well-heeled, some of the smartest people in the media game, particularly in the podcast and YouTube space. I know these people. I've met and talked with these people, I deal with them all the time. They're marketing the humanity of their creators as a product.

That is a complete seismic shift from what you've heard the last three years. And when the company decides of I heart media makes guaranteed human, their headline, their tagline, a value proposition,

that's not a trend, that's not something that we can ignore, that is a market signal that we have to consider and integrate into our own work. And the founders, the creators, the leaders, the executives who read that signal correctly and act accordingly, will capture massive upside. Massive upside that will compound over time against their competitors that are trying to blast and blanket the market with AI Slop content. Now let's talk about why this has happened because understanding the mechanism is how you use it.

2022 AI content tools go mainstream. Everybody experiments. They're all over the place. Some of which have already been run out of the market. In 2023, the flood starts, right? AI generated articles, podcasts, videos, newsletters, consumer curiosity, obviously for this type of content is high.

“And 60% of people in that time say that they're open to AI generated content. Now, move forward to 2024, right?”

The flood, this AI content flood becomes a tsunami and every platform, every brand, every solo operator, pumping out massive volume, it just becomes a signal to a noise ratio that collapses into nothing. Now, here we are, 2025, right? Not too long ago, consumer fatigue has started to set in at this point. People can't articulate why, right? You may have felt the same way, but just something's missing. The content might be technically correct. The hooks might be great. You might have appropriate structure, but it just feels emotionally empty. And now we find ourselves in 2026.

I hear media on the largest media companies and brands in the world runs the research and finds that only one in four people. One in four, from 60% in 2024 to 26% in 2026, just two years later, the market is spoken and the bottom is falling out of pure 100% AI generated content. People just don't want it. And it may be a trust issue, it may be an uncanny value issue, but the stats don't lie.

When supply of something explodes, the price collapses, that's AI generated slot content. AI created an infinite supply of adequate content.

Typically, if all you're doing is pure kind of question based content and your brand doesn't have a face and your human, you don't have a plot, you're a fully automated company where no humans are involved, could you still get away with AI generated content? Because in that case, it might match your brand one for one. Maybe. So there are some edge cases where this might work. But for the vast majority of leaders, creators, anyone building a personal or business brand, this AI only content, it's a trap. This means that the price of adequate content is now effectively zero.

But here's the other side of that, scarcity creates value. The new scarcity isn't production quality, it isn't your distribution, it isn't even your audience size.

Especially since most of the social media platforms have moved to a more interest-based algorithm. The new scarcity is a real human with a real point of view who has earned the right to hold it, sharing it and a raw and authentic way. That's it. That's the game. Live video, you know, one off kind of they call it an Instagram yapping, but kind of these raw takes green screen videos with where you're kind of talking over the top of a story or an article or something that was in the news and giving a unique or novel point of view.

In the end of shots, stories on Instagram, like that type of feature, these are the things that our audience are relating to because it is the unique, nuanced, idiosyncratic nature of who we are that people want to connect to.

“So here's the thing about that human asset. You cannot prompt your way to it. It's important. You cannot prompt your way to this. You cannot automate your way to standing out in this AI's Slopter of the world.”

Frankly, you can't even hire an agency to manufacture this. They can help quality scripts can help quality ideas can help for sure, right? So prompting automation, these things can all help, but it's got to be driven by you, the human. It's built through reps, through episodes, through showing up when it's in convenience, saying the thing that you actually believe even if it may cost you some negativity or or questioning of your viewpoint. If it defines who you are and who you want to work with, that is what you need to be saying in the unique way in which you say it.

Because that my friends is your mode. If you've been building it, if you've been showing up, consistently putting your actual thinking, your actual thoughts on record, taking positions, taking a stand, being wrong in public when that happens, correcting yourself, navigating, showing your audience that you care. If you've been building that most valuable asset in 2026 in this content economy, if you've been doing it and not knowing that it had a name, it's called guaranteed human. And we have our immediate to thank for that idea.

It's about to become a pricing tier guaranteed human.

And I just want to make this real for a quick second. I've done over 450 episodes of this podcast, Finding Peak.

It has been a labor of love for most of it, and only till recently as our audience has grown, thank you.

“Have we started to monetize the podcast and actually extract some value out of it in the end terms of that way, right?”

But these aren't 450 pieces of content. We're not 400 AI-assisted summaries. 400, you know, these are 400 real conversations, real ideas, me sitting down and talking to you, right? Asking questions that you want to know, extracting value, pushing back, understanding what the real value of an argument or an idea is from a guest and getting that guest to dive deep. These were episodes at the beginning that no one listened to, right? And over time people started to understand, right? Guess canceled because our show wasn't big enough in the beginning, right? Recording's got corrupted.

We had to rerun episodes, which is if you've ever done this where you have a podcast and something gets happens with the recording.

“And you've got to call the person and tell them that you want to meet, you need to re-record. It is a very humbling experience just to let you know that.”

Right? There's seasons in building this show where the numbers flatline, where, you know, just every rational business argument, doing what I'm doing right now, said stop. So they didn't stop. Because I love you guys. And I want, you know, the ideas that fall into my head, the things that I've experienced, I'm to course in my career, if they can be a value to you in some way I want you to have that.

I love watching the light bulb come on for other people. It's why I do this right now. It's why I built this studio. It's why I take the time to put together these ideas and share this with you. It's not because I just wanted to push content out into the world. It's because I wanted to help you in some way shape or form. And I know not every idea I share here is valuable to you, but if you do extract value, then that's the whole game. If one little idea over the course of listening to this show changes your life, changes your business, adds more margin gives you more time with your family.

Then every second that I sit here is worthwhile. Because I'm building something, I'm building something I believe it. I believe that what I'm doing is my easy mode.

The zone where my natural talents talking to a camera, extracting insights and novel ideas from commonly held beliefs. I've been sharpening it for 15 years, creating consuming complex ideas, turning them into frameworks that people, my clients, my customers, my team can use every single day.

“That's what those 400 episodes are, the 450 episodes. And now I hear media is running ads that say what I've been doing. And what many of you have been doing too, it's called guaranteed human.”

And I implore you. I cannot stress this enough. Be guaranteed human. I don't see another path because the thing about building a real point of view over time. It just doesn't become content. It's not just content that you're putting out into the world.

It becomes proof. It becomes validation. It becomes proof.

Proof that you were here that you showed up, that you thought about this idea, that you cared enough to share. Proof that you were there when it was hard and you said the thing that you actually believed. That proof is now worth more than it ever has been before. All right. So you've made it this far. What do we actually do with all this information? I'm not interested in just giving you some trend report or some stats. That's fine.

I want to give you a playbook. I want to give you a few ideas that you can run through that can help you actually execute on this guaranteed human idea.

“I would call it human optimized in my consulting and coaching practice. I call it finding your easy mode, right?”

Move number one. Name your point of view. What is one idea that you stand behind? Now you're niche. Now you're content category. You're point of view. What is one contrarian novel new base core defining belief? A point of view that it's a position that you hold that maybe another reasonable person could disagree with. Maybe it's I help entrepreneurs. That's not a point of view. That's a job description. Hard mode isn't a virtue. It's a tax. That's a point of view. My point of view personally. The AI content gold rush created the most valuable scarcity in a decade.

That's a point of view. What do you believe that most people in your space would never say out loud?

What's that thing? Write it down. That's your asset. That's your guaranteed human differentiator. That's the thing that makes you different from everyone else pushing out Slop. Move number two. Put it on record consistently. Many people will just say things once and move on. Value of your point of view is it compounds with repetition and time. It becomes what you're known for. It becomes why people choose you over your competition.

One episode where you say something interesting in a moment, one video, one social media post, it's not enough. 450 episodes where you say the same idea, the same core concepts you build on them, you refine them, you hone them, you connect them to a coherent worldview. That's a body of work. That's a brand. That's a moat. People love me and people hate me. I know from the comment. They know where I stand. Honestly, the market rewards is kind of consistency. Not because consistency is virtuous, but because frankly consistency is rare.

Most people quit before that compound and kicks in is shame. I've seen it far too many times. Don't be most people. Move number three. Price it like the scarcity that it is. This one is what most people skip. Like most people skip this step when I talk through it. If you have a genuine point of view, built over years that your audience trusts, you are not competing. AI content. There's no competition there. Because you're in a different category altogether entirely.

Well, everyone else is trying to come up with a better prompt. You are just executing on what you believe.

“This means that you should be pricing in a different category entirely.”

The creators, the leaders, the founders who have 50,000 people deeply engaged subscribers who trust their judgment.

I would argue that the founder, the executive, the creator, with 50,000 deeply engaged subscribers who trust their judgment.

“The that brand is as valuable or more valuable than the one that is 2 million followers who just generates a massive amount of AI content at scale.”

The engaged subscribers, the trust is worth more. The trust is the scarce resource. The trust comes from being guaranteed human. Trust is what guaranteed human is actually selling. So, stop pricing yourself like you're competing with this AI content flood. If you're being human, you're not even competing with that content. You're not in the flood. You're up on the dry land. You're standing there looking out over this ocean of content slop, knowing that you easily stand out because of the nuanced, specific novel ideas that you share, the human ideas that you share.

“So, here's the thing about market signals. They don't wait for you to be ready.”

Ihar Media didn't run that research report to do you a favor to do me a favor, frankly. They ran it because they needed to know where the money was going. And the money is going towards humans, unequivocally undeniably. Real humans with real points of view, with real track records of showing up and saying the things that matter, that are interesting, that are novel, that are contrarian, that are valuable. The AI content gold rush, it's not over, it's just going to get louder before it gets quieter, that I'm 100% sure of.

So, think just massive amounts of more noise, but the signal will be easier to find when it is human-driven. 90% of consumers want a human, 90% that is a massive shift, massive, massive shift. Question is not whether guaranteed human guaranteed human becomes a pricing tier idea, think of it as an analogy. It kind of already is to a certain extent. The question is whether you, whether you're building that asset that earns the guaranteed human pricing year. Or whether you've just been blasting out a massive amount of AI produced content slot that the market has already forgotten about and walked away from.

You wouldn't be watching this channel, you wouldn't be watching this video if you didn't have a point of view. If you didn't have a track record, you didn't have to expertise and ideas to share. If you didn't have a voice that no LLM can replicate because it was built from your life, not some mash-up of data points. Name that point of view, put it on record, price it accordingly. This is the way.

Guys, if you enjoyed this video, I appreciate for being here as always.

Best way to support the show, like, subscribe, follow, comment.

“What do you feel about this idea of guaranteed human? Do you see this as the actual trend? Do you think that I'm off here?”

Do you think that there'll be, there are AI kind of content only veins that can be valuable? I know I think that side of the game there will be winners, but I honestly think that it's going to be incredibly difficult to compete in the AI content game. And for most brands, most leaders, most executives, most creators doubling into their human side of who they are is where the true value is going to be and where the real competitive advantages.

As always, I love you for being here. I appreciate you for being part of this channel and my world. I love you a lot of here.