Everyone is racing to automate everything their emails their content their cu...
service their hiring even their thinking what nobody's telling you what no one's
“telling any of us market is already correcting because the thing that actually makes money”
the thing that closes deals that sets the price that decides who to fire validate whether the market even wants what we're building that part that thing AI can't touch it and the founders who
figure that out first they're not going to look like they're working harder they're going to look
like they're cheating here's a data point that stopped me cold 36.3% of new ventures launched in twenty twenty six are solo-founded by choice not because people can't find co-founders not because they're broke by choice they're choosing to become solo-preneurs by choice 36.3%. These are people doing more with less these are people who have finally figured out what they're actually built to do and built an AI a layer around it so that nothing can get in their way that's not a
hustle story it's an architecture story it's an easy mode story and today I'm going to show you
“that exact architecture here's the thing that nobody wants to say out loud right now most people are”
using AI completely backwards they're using AI to do more things more things more content more outreach more reports more meetings more meetings or better summaries more output from the same broken operating system this isn't leverage it's just faster workslop workslop now that's the word for it the transactional waste that looks like productivity the stuff that keeps you busy and keeps you broke or at least keeps you from doing your best work more often and here's the
I guess contrary and truth AI doesn't expand your genius it protects the conditions for it let me let me say that again AI doesn't expand your genius it protects the conditions
“for it we need to stop using AI to do more things at least right now start using it to do fewer”
things at a higher altitude with more leverage working more often in our easy mode and that's exactly what I call this I call it easy mode not easy work easy mode and before you roll your eyes and think this is just some like soft self-help thing let me give you the data behind what I'm talking about in the 1950s psychologists Donald Clifton ran a study at the University of Nebraska two groups of high school students one average readers 90 words a minute the other gifted
readers 350 words a minute same course same teacher same effort same curriculum the average readers improved 66% nice the gifted readers 828% the same investment of time 12 times the return because one group was investing in their strength in their easy mode the other was grinding against a weakness and here's the gut punch that Clifton found the thing that just locked this in my brain fewer than 10% of those gifted readers knew they were gifted they had no idea
they didn't show up thinking they were gifted to them reading fast was just reading we just felt normal it's just the way that they did it which means right now today you are doing
something you're sitting there on a superpower that you've never named and instead of building your
entire operation your entire business around it your life around this thing you're in meetings you're working in your inbox you're doing things that a well-prompted AI could handle in four minutes you're not operating in your easy mode and that's the tax that's the hard mode tax hard mode isn't a virtue it's a choice an unconscious choice you keep making by default so I want to get specific here because this is where most people get this particular concept drawn they hear AI can't replace
humans and they think that means they're a whole job of safe and we know at this point a lot of that is delusional thinking because it's just simply not true AI can't replace the specific human
decisions that determine whether your business lives or dies that part is true it will always
be true and let me name that but let's talk about what these things are specifically number one
Validate the market not research the market not analyze the market validate t...
that means you pick up the phone you sit across from a customer you feel the hesitation in
the room when you name a price you notice the thing that they're not saying the question they didn't ask AI can give you data AI cannot give you that sense that feel that that got of what's going on that's the human call that's your call number two set the pricing pricing is not math
“pricing is psychology it's positioning and honestly it's nerves it's guts it's balls the number”
you put on your offer tells the market who you are it signals your confidence it filters your customers AI can model scenarios absolutely AI cannot decide what you're worth it cannot hold the line when someone pushes back on your offer because that's you that's your easy mode if you're built for it that's your job as the human number three decide who to fire this one's uncomfortable and that's probably a good thing because we need to talk about these things the single most expensive
decision most founders make is keeping the wrong person too long the wrong hire the wrong partner the wrong vendor and we've all done it I have certainly done it AI can surface performance data and but AI can't sit in that discomfort in that conversation they can't make that call that decides
“to protect your team and your mission over what you're seeing on paper that's the human decision”
and it always will be or at least it always should be and these are just three examples of
human optimized decision making that cannot be replaced by AI because it requires our gut it requires our brain our heart our feelings our senses we can't outsource these things so how do you find your easy mode your easy mode has three markers and once you know what they are you can't unsee that I know I certainly couldn't for sure I mean frankly your experiencing one of my easy modes right now marker one disproportionate output you produce results that surprise other
people things that look like cheating to other people the can't figure out how you did it so fast or how well or was seemingly such minimal effort that's your easy mode then a brasska readers didn't feel like speed readers they were just reading to everyone else it looked like sorcery marker number two energy creation not being drained hard mode task cost us energy easy mode tasks create it after three hours of the right work you've more energy than you had when you started
after three hours of the wrong work you need a nap probably a drink and oh I do and this is how you know track where your energy goes that's the signal are you gaining energy from the task or you were moving energy from your body from the task because the more tasks you do during the day that drain energy from you they don't just impact your work life they impact who you are when you get home the husband or wife that you are the partner you are the parents you are the friends you
are the son or daughter that you are we need to save those brain cycles so that we can be a good
person when we actually get to the point for why we do all this work in the first place fine all
“moving on marker three a loss of time awareness you look up in two hours of past you need to”
notice you thought it was 15 minutes that's not distraction that's flow that's your nervous system telling you this is your easy mode this is what you were meant to do if you can find that thing we're all three of these markers are present you have found something worth building your entire life around you have found your easy mode now here's the move you build an AI layer not to produce more but to protect your easy mode every hour you spend on a hard mode task is an hour
stolen from your zone of genius from where you produce ex proportionate disproportionate results ex proportionate is not a word my friends is not a word dis proportionate results every meeting could be a summary every email that could be a template every research task that could be a prompt these things are stealing your energy every day it's not laziness to build AI around it that's the high leverage operational decision that you can make is to build an AI layer that takes these
things out of your day to day life the solo founders winning in twenty twenty six aren't doing more they're doing less with ruthless precision inside their easy mode where their output is you replaceable so here's where you are right now you're either building an AI layer that protects your easy mode or you're building an AI layer that generates better workslop faster one of those compounds
Into something that looks from the outside like it's cheated this is the goal...
makes you more efficiently stuck the choice is the same one that it's always then find the zone
“where your natural talents produce disproportionate results disproportionate build your life around it”
will move everything else cut everything else out that you possibly can that's this is an productivity strategy i'm not trying to make you more productive that's a this is a philosophy
“it's easy mode is a philosophy it's a belief structure there has never been a better time”
to execute this strategy because for the first time in history you've the tools powerful enough
to eliminate literally eliminate all of these zero value transactional tasks out of your life the question isn't whether AI is coming for your job it is the question is whether you've done the
work to know what your job actually is and what it should be do that work do that thing execute
that mission because this my friends is the way all everybody and if you enjoyed this video I love you for being here subscribe to the channel if you're not whether you're watching on YouTube or you are listening on iTunes Spotify or listen to podcasts appreciate a subscription leave a comment on YouTube if you're watching about easy mode i'd love to know which parts of this are making sense
“which parts aren't and as always if you need help the best way to start is subscribe to the”
newsletter there is a link somewhere around this video or audio podcast scroll down you'll find it or just go to RyanHanley.com whichever way you choose to subscribe I just appreciate you thank you for being here I'm out. PUSH!
