Episode 547: James Dumoulin: The Kid Who Built an 8-Figure Business By Asking Billionaires How Much They Make

Press it. >> Welcome to Habits and Hustle with me, Jen Cohen, where we break down the mind sets and strategies behind extraordinary success. And today, I'm talking to someone you've definitely seen, even if you don't know him by name. It's James DeMullion. He's the 23 year old behind school of hard knocks, known for walking up to people in Rolex's and G wagons,

and asking one simple question, how much money do you make? He's interviewed 48 billion

aires built a following of over 22 million and created an eight-figure business before most people's age even have a career. But what you don't see, going viral, almost broken. In this episode, we get into how we built it, nearly lost it, and what he learned from the

“world's most successful people, including the one question you should start asking today.”

So let's dive in. [MUSIC] >> Okay. You guys are super. I am like a giddy school girl with you. I really, I really, I could be your mother, but yet I'm so excited to sit here with you because you've done such a phenomenal job at building, just building a brand, building a media or on your way of

building a media empire. I'm sitting here with the school of hard knocks, James DeMullion. >> That's it. >> Right? >> Oh, like sweating. I thought I was going to get that wrong. I really, as you can see, I genuinely love your content. I love what you've done. I'm sure you get stopped a thousand

times a day. Do you get stopped a thousand times? >> Yeah, it doesn't matter where we are at this point, whether we're here in Los Angeles or we're at London last week, Dubai all over. It's cool to see how the international presence has really grown beyond just like locally where we live in Austin, Texas.

“>> It's amazing. Can you please just start off? Like, let's just get the evolution, right?”

Because you're 23 years old, right? You went to the University of Austin, you live in Austin. You work with your brother and another partner, your three of you guys. Correct? How did this whole concept come to be? And how have you grown it? You've grown it. The trajectory I feel is just like, you're on a rocket ship still. Tell us about it. >> 100%. Well, we can go back to six years old. I was living in South Korea. So from ages

to 10, I lived in South Korea. I grew up in a military family. My dad ran the largest overseas military base in the entire world. I like to start there because that was really important for me and my brother, who's also one of my co-founders in the channel because at an early age, just being exposed to so many different cultures, seeing the world, like I like to say, you can only grow to what you're exposed to. And it kind of just made us think a lot bigger

and it gave us such a more like a world-be perspective and it was instilled in us our entire life growing up. Eventually, kind of grew up in the DC Virginia area and high school worked two jobs. I worked at Chick-fil-A and I worked construction. Those were my two jobs. However, in 2019, pretty much my senior year of high school, right before going to college,

“I discovered TikTok and if you can remember 2019, when TikTok really first started to get popular,”

nobody was taking it seriously at the time. It was the dancing app. Like, if you were a dude posted on TikTok, people were thinking that there was something wrong with you. However, I was looking at it way differently than everybody else because I would TikTok, you could have 50 followers,

you could have 500 followers and you could put out a piece of content and overnight 4 million

people could see that type of content. That didn't exist before TikTok. Like, the whole Instagram Real Space Book Reels, that's thanks to TikTok. TikTok is what engineered and really, you know, brought up short-form content. So, I just, I got fascinated with it. That was my entry in the content with learning about TikTok and I just started a personal brand on TikTok, which I grew from zero to 800,000 followers in about 10 months, all over 2020. So, during COVID, when all my peers

were at home, watching movies, eating snacks, I definitely part-tooking that as well. But I went all in on TikTok. I mean, it didn't matter where I was. I could have been on a train. I could have been on a plane. I could have been on a boat. I posted every day on my personal brand on TikTok. This was not the school of hard knocks. This was not business content. This was me just making a bunch of content for the sake of going viral. And I had built a sizable brand on there. But I

learned that one skill in that process of like, understanding viral content, understanding the algorithm. What actually goes viral? So, then fast forward to 2021, all right? I was a freshman at the University of Texas and, you know, the thing about growing up in the DC area, it's a very structured city, right? When you think about DC, you think of politics. You think about government jobs, federal agencies. I like to touch on, you know, growing up overseas and traveling so much, growing up.

I wanted more for myself than like a hundred thousand dollar government contracting jobs. So, I kind

of always had it instilled in me that I was going to do my own thing. I was kind of meant for more

than just kind of being trapped into cubicle. So, my brother and a childhood friend of ours who

start a business media channel. Why? The one common passion you all had was business and the

creator economy at the time was a multi-hundred billion dollar industry. So, we're like, let's just

start a business media channel. And so, we initially started out and it was just the three of us making content about business. But there's an important lesson there is because we came to that

“realization like, why the hell are we making content about business giving business advice?”

Nobody gives a shit about three young 20-year-old kids giving business advice. We could pivot and really take the scene to the next level. If we are the medium to the most successful people across different industries, entrepreneurs, people in finance, tech, real estate. And what if we're the one to extract their knowledge, their insights, and be able to pass that on to our generation. Just pretty much democratize advice from the most successful people in the world, which is exactly

what we did. So, we ended up pivoting to the interviews. Our first big interview was billionaire Mark Cuban. And since then we've interviewed 48 billionaires. We've grown it to an eight-figure business. We have 22 million followers now across everything. We do about 200 to 250 million views a month. So, I know that there's probably a lot to unpack there, but I feel like that was kind of just like the progression. I like to give that back stories that way people know it just wasn't

an overnight because it definitely wasn't. No, what's it? But you're obviously you're really good at creating viral content. You said you know what goes viral. So, before I unpack all of that, because I have a million questions that I can just jump off of from everything you just said, what does go viral in your opinion? Because you know, you interview people, right? A lot of people interview a lot of successful people. What do you think you do differently

that makes it like get traction and stick to then grow to what you've grown to? Yeah, I think one of the things that we are the best in the world at the school of hard knocks is taking 20 minutes of content and condensing it down to the most engaging one to three minutes

“worth of content for us to show off to the world. I think the first most important thing”

that people need to understand is this right here. The only metric on social media that matters the only thing that the platform is care about. It's not likes. It's not shares. It's not saves. It's not comments. It is watch time. That is the only metric on social media that matters. Why do you think that is? Because Instagram, TikTok, Facebook, YouTube, LinkedIn, they're all doing one thing. They are competing with what I against one another to keep people

on their platform longer watching content. So therefore, if you can create content that people watch longer than on average than other videos, they're going to reward you by pushing your content to more people. So that's the number one thing that we optimize our content for. So what makes a viral video? Number one, your first three to five seconds has to be incredibly scroll stopping. You have to get the people on the other end of that screen. I like to say that I make content as if

if a complete stranger were to see the piece of content that I'm posting, they can have no affiliation to me that they can have no idea who I am. They need to feel some sort of emotion. They need to be compelled to potentially share it with a friend. They need to be compelled to potentially save it to watch it again later. Too often people make them a stake of making content with the assumption that people know who they are. Right? We've all seen the people

that say, I should guys know from my last video. So I should guys know as I just close this big

people do not care. They don't care at all. So like even with 22 million followers, the first thing

that I have instilled in me is that I'm still making content as the people have never seen my content before. So I'm still trying my hardest to make sure that the first three to five seconds are incredibly engaging. Whether that's me cold approaching a super wealthy person or asking a person how much money they make like that is literally like your hook has to be so strong. It has to be a bulltake. It has to be something maybe a little controversial. It has to be a pattern

in the rub. Something to stop the scroll. And then beyond that, we need to engineer some sort of retention. What's going to keep people watching from start to finish? Because if you have like nothing

“early on to get people to like want to watch, like that's why in the first 10 to 15 seconds,”

I'm trying to build that person up. You know, they sold a company. They're a billionaire. Like whatever it may be to give that person watching some buying. So I always like to think about hook, you know, and retention is the way to really engineer the most optimal amount of watch time when you're creating a piece of content. Which one has been the most viral, which person or which clip has been the most viral for you? My ring golden. Do you know my ring golden? No. No,

he's a gentleman from Tampa, Florida. 106 million views on Instagram alone. So that was my most

viral video. 100 million views on Instagram alone. I've never, I don't even know, I didn't even

know videos could get 100 million views. Who is he? He's just a business consultant. He was getting out of a Rolls Royce. You know, he's a very sharp gentleman and it was a, it was a great piece of content. Well, what, what did you say to him? Was your hook? How did you get him? Was it, was it arranged? Oh, like, you know, ahead of time. I want to know the whole thing. 100 percent. That one was arranged ahead of time. I was just in Florida for the sake of being in Florida

to film content and had been in touch with him for a little while. He's a, he's a business consultant made $15 million in a year. And so it was just, I think all in all, the whole video itself,

video for sure. Why do you think that one viral though? Like that to that point? Why do you think that video

got a $106 million? And Tom Cruise didn't, for example. Yeah. Well, because Tom Cruise,

everybody seen Tom Cruise before. So Tom Cruise still, I mean, got 13 million views on Instagram, just still a great video. But it's also like, I think that there's some element, a, a, a, a big reason why I think our stuff honestly goes viral, especially like a lot of the unknown people, like, we were even talking about some people for the podcast started to got 40 or 50 million views that it's like, from a, like, holistic, like, countrywide standpoint, like, people probably do not know

who that person is, unless you're in this specific space. So it's almost like they're discovering that person for the first time. And so here's this guy getting out of a beautiful Rolls Royce. He's got a great look to him. He's got some aura. And he just had some some games for people talking about money talking about what separates middle class from wealthy people. So again, it was kind of something that was a little bit polarizing as well that we talked about. You know, I was like to say

that the best personal brands in the world are superheroes because they fundamentally stand for and against something. Anytime people are making content, you cannot play in the middle.

“You have to be somewhat like polarizing to people, right? So you're going to have to understand”

that you may piss and people off. But ultimately, I mean, look at the most famous people in the world. It's like, they have a lot of haters as well. 100%. So I think that that's really important as well. What was your hook for him though? I'm curious because it did so well. Yeah.

These are just 3 to 5 seconds. Was the most is the most important for a clip. So what did you say to

him and the first 3 to 5 seconds? I just fucked up. I said, excuse me, sir, is this your Rolls Royce? And he goes, yeah, it's mine. And you know, just asking about kind of how we got a Rolls Royce. I said, it was a consultant. He made $15 million in a year and went right into it. And that's honestly like a really interesting too because it's like, you know, you hear it. And also, if you see the video as well, I mean, it's, it is a great piece of content. But like,

oftentimes, sometimes the videos that you don't necessarily expect to go the most viral, often sometimes very, very well can like, sometimes like we'll put hours in the making like one clip. And we expected to do millions of views, but it doesn't necessarily do that. So I would say we

“definitely have a down to a formula. And I think something that's like a really cool fun fact is”

I have not weren't able today's April 1st, 2026. The last video that I have posted on Instagram

that has under 1 million views was April 2024. So two years ago, it was the last time I've posted

a video on Instagram that has under a million views. So that's like my standard of content now is so damn high. Like, I will not put anything out there. Like, I don't care if I'm going to be paid to do an interview. Like, if I don't think if I don't know what can hit a million views, I'm not going to post it. I don't care. That's the news. You've high standards now. Extremely high standards. But like, do you find that what goes viral on Instagram for you,

doesn't go viral on YouTube and TikTok are all the platforms different or once you feel one thing is going to hit. It's a really, really good question. I think what we're going to see in the next coming years, next coming bumps with content and it's already happened is that it is no longer about audiences anymore. I can, I can name the right now the three of the biggest personal brands in the business space that have millions of followers across social media. They're getting like

20,000 views on average on their TikTok videos, which is insanity. I'm not going to air people out, but I'll show you after the podcast exactly what I'm talking about. And that is something that

“people need to be very mindful of. I think that the two that I like to compare them most is”

TikTok and Instagram. Instagram is a lot more about your audience, meaning like our baseline on Instagram because we have almost 9 million followers, like good chance over time. Like the videos can hit a million views. TikTok is your videos when they get sent out. It goes out to court audiences initially. So that's the best test in my opinion of somebody creating viral content is them going viral on TikTok because TikTok is not very audience and community like people that have like a

business and like are selling to their audience. TikTok is definitely the hardest part from to selling depending on what they're selling. TikTok shops are great. There's been asthma. Excellent. But in terms of like if you've got like a marketing agency or like a subscription business per se for a very southern product like it's a much harder business, much harder part from to sell for sure. And also people who are big on TikTok aren't necessarily big on Instagram. I noticed

or anything like it doesn't translate all the time. Yeah. So you're saying though your piece of advice is to see if a piece of content can go viral started or try it on TikTok first because it's a cool audience. My piece of advice is beyond every single platform. Content diversification is huge Instagram. TikTok, Facebook, YouTube, LinkedIn. I make more money off of Facebook than every other platform combined. Yeah. Everyone says that. Facebook pays me more money than YouTube, Instagram,

and TikTok combined. It's insane. And that's that's the beautiful thing about content as well. It's that you're able to build different audiences in different communities from all different demographics and walks of life on these different platforms. And what happens if TikTok gets shut down? What happens if your Instagram gets banned? Well, then you at least can tap into different audiences on other platforms. Like we have almost five billion followers on Facebook. We've got

audiences in like all walks of life like we were talking earlier about like people stopping us like I could be in the streets and somebody who's 14, 15 years old comes up to me or somebody who's 70 years old that watches our content. So I think that's a really fun thing and something that a lot of people don't tap into. It's like they get hooked on just wanting to go all in on one or two platforms beyond everything. Content diversification is very big and to your point about testing one thing on one

platform. There's times where I could post a video on TikTok that gets two million views, but that

“video gets 10 million views on Facebook. So sometimes you just don't even know that's why I'm just”

a big advocate that like hey, if you genuinely love and believe in the content that you're posting, you remove your bias and say hey this is actually a good piece of content put it out there and just see what it performs on ultimately. But do you think it's also a good idea to do different types of different pieces of content across the platform or take the same piece of content and just post it on everything? I am a proponent of taking the same piece of content and posting it on everything. However,

it also depends on the type of content you're making. So like I will say this not in a way of like my interviews like perform very well on all the platforms. However, if I'm somebody building a personal brand, I would lean into what exactly the platforms are telling you. So that's why like early on, I like to say, want any breeds quality. The more you post, the more data that you're going to get from the platforms that tell you hey, you've tried these five different types of content,

these pillars of content. Three of them are just not hitting but these two are doing very well. Okay, let's double down. Let's 3x5x10x that winning type of content. The reason why we're doing interviews now, like interviews was probably the seventh or eighth type of content that we decided to do when we started school of hard knocks. But our first interview we posted got 100,000 views so we're like, wait a minute, that's telling us something. Okay, and then the next one did well.

And like just consistently outperformed everything and that's how we found our niche and that's how

“we found the type of content to create. So that's why I think it's very important for people”

that are trying to build a brand because like early on, test different formats, test different content pillars. Don't just do what don't just do the talking head, try the day in the life, try the, you know, testimonials with your clients, like try different types of content and see what like really hits and resonates with people and that's what you double down on and try and, you know, 10x, which is what we did. Well, we'll also, you said something that's very important about

the problem is when you're making content and you can get shut down on Facebook or Instagram and

all this, I've been shut down. I mean, it's happened to people all the time and I heard you say and I agree that if you should not be, you should not be banking on your ad revenue as your only way to make money off of this. Can you talk about that? Because I think this is why I think this is where influencers or people have a misconception and I think that's when people get really screwed. Yes, this is, this is golden right here. I like to say that great businessmen are terrible

content creators, great content creators are terrible businessmen. It's very, very true. I know so many good business guys that have hundreds of thousands of fake followers. It's, it is ridiculous. It's a pandemic is what it is. But anyways, yes, like you cannot build a business off of ad revenue, especially in our case, like I have two other co-founders. So imagine three people trying to make their living off of just ad revenue and I'll tell a quick story. So like you said,

when you post a piece of content on Facebook or on Instagram or TikTok, you no longer own that content. The platform that you post on, they own that content that you're posting. And therefore, they can decide whether they want to pay you or not or whether they want to give you a content

“violation or not. And that's what happened to us. About a year into the school of hard knocks,”

this is now like 2022, we were making all of our money off of ad revenue. We weren't super business savvy, but the one constant that we had going into hard knocks was we were, we knew how to go viral. And that's why we were able to grow it. You know, so big is that's what we knew. So the business savvyness came over time, especially when we learned this lesson, was that we were making $25 to $30,000 a month off of Facebook. Now why were we making that much

off of, why were we making that much money off of Facebook? Because a lot of people don't know this

2020 was the first year that Facebook stagnated, meaning Facebook's stop growing in 2020.

Because what came out? What got very popular in 2020? Take top. So because of that, Facebook. Yeah. So so Facebook had to get very innovative with how they're going to get big creators to come on their platform. How do they get mysteries? How do they get other creators that are having massive presences and are taking advantage of the short from content everywhere? They have to start paying a little bit more money than these other platforms. So we got into this

like Facebook Reels bonus program. And we were making $25 to $30,000 a month for six months. But again, we put out a piece of content and we got like an unoriginal content violation for our own content. Boom, went from making $30,000 a month with two co-founders to less than $5,000 a month. That's, it's not, not livable off of $5,000 a month. Now, granted, we understood and we took a lot of the advice that we were getting in building the school of hard knocks, which is that, you know,

paying ourselves as co-founders $2,000 a month. The rest of the money was just going back into the business. Before we even had like actual businesses, we were just at like just paying the company. We were just building like like a bank account for our business before we even have like businesses now. But that was a very valuable thing was reinvesting. That was a recurring thing that we kept you reinvested back into your business. But the money, when you start making profit goes back into

“the business, which is what we did. And that's why when we went from making $25 to $30,000 a month”

and ad revenue down till less than $5,000 a month off of like TikTok and the other pop music were paying us a little bit. Like, that's why I had kept us afloat was doing that. But we've learned the lesson that is like, guys, in order for us to really be successful, we have to become businessmen and not just content creators. And so we got really savvy with like understanding this idea of probably one of my favorite business concepts in the world is vertical integration. So I remember

interviewing a gentleman named Cody Spurber. I don't know if that rings a bell. Okay, he's based in Scott Seller's own. I got several multiple eight figure businesses. And I remember him talking about that a great businessman looks at their business and looks at number one who's make a money off their efforts and the different ways that they can be make a money. So when you take a look at school of hard knocks, our core business is content. We're going viral, recording

attention and we understood that. That was our skill set. That was our superpower. So then we decided, well, hey, what is the business that we could launch? Well, who are we spending the most of our time with creating content? It's all these super wealthy entrepreneurs. So let's start a marketing agency

where we build their personal brands. Boom, built that into a multi-million dollar business. Then

we're like, okay, why do people follow us? Because we give them access to the top 1% of people on our videos. What if we launch a community where they can ask their questions to them? Boom, launch that, turn that into a multi-million dollar business. And so that is honestly what I think is very valuable right there is, if you're a content creator, if you're making content, number one, why do you go to get to the root of why people follow you? See, the mistake content creators make

though is when they do want to launch a business. They're like, I want to launch a coffee company because it's cool or I want to launch, I want to launch a merge company, talk to your customer. Like, this is in any business that you're in, but especially as a content creator, like spend a couple of weeks, spend a month, spend more like pulling your audience exactly what they want. That's exactly what we did when we launched our subscription community was get to the

exact root of why people follow us and what it is that they want. We were able to kind of put this

“community together. And so that's what we did, right? But you have to get savvy at least some”

degree to a business as a content creator or it's worthy to go and find partners or somebody that is very credible and knowledgeable in the space that can attach your attention to revenue. Because if not, if you're just banking on ad revenue, like you said, it is very common that at some point you're going to get demonetized and you have to be ready for that. Well also, it's not like ever guaranteed. Like, also, like, if you're, well, you were really good at and I never really,

I think from my recollection is you didn't take easy money though. Like, I'm sure a lot of brands and companies like crypto and all these things kind of threw a lot of shit at you. And you could have easily taken 100,000, 200,000 and kind of kind of like, I think a major brand water down, you would have water down, school of hard knocks because you've had basically or would be a walking billboard for other people. I never saw you do that. Was that intentional too?

Well, a million percent, the most important decision that we made in any business decision that we

make to this day still is nothing can dilute the brand. Your brand equity is the most important thing as a content creator. And we see so often, you know, people will take that sponsorship, like, like, like, I won't do a sponsorship. You know what's funny is ironically, you know, I think I did an integration one time with, like, price picks for, like, like, a YouTube integration, right? Because everybody says gambling companies, they pay more than everybody else. And I remember

doing, I, we did an integration with them. And I remember, like, just seeing some like the feedback and I was like, you know, we're never going to do that again because it's like, we're financial literacy channel. And it's like, it does not make any sense for us to to work or promote with

“those types of businesses. And you have to, you have to understand that. And so the brand equity piece”

is extremely important. Like, the the fast, quick, temporary money, even though it may seem great, it's going to dilute where you want to go a long term. Like, I, there's long term thinking, you have to prioritize long term thinking over short term profits. If you want to build something great, if you're in it to get like a quick cash grab, then, you know, I still wouldn't recommend it,

but it just, it was a very important decision for us to always with every decision that we make to

not attach ourselves to something that was going to like dilute our brand equity in anywhere. Do you promote any brands? Do you have any brand deals? Yeah, we do. We do, we do a couple of million bucks in brand sponsorships this year. So when we've, you know, worked with an array of different companies in the business space. Well, I don't think I've ever seen one. Yeah, like we've done like business formation, like entity structure companies. We've done, you know, various investment

platforms just closed a big one with a really big company. I don't want to say it. Yeah,

like we just closed it in our first integration will be with them this month, but we, we have

“definitely done. So we've done like go high level, you know, so we've done quite a few,”

you know, different integrations with different companies and stuff like that. Well, it ups the price like Chase or like Bank of America, or, you know, I don't know, like what, what are those companies in like, or Visa, MasterCart, American Express? Those are ones I would think we make a really, it would make a smart type of, are you laughing because it's one of those, like, the ones that you're going to make it do a deal with? No, I mean, I would say the one that we

are like just closed in a, probably start doing integrations with this month is like a, a very, very big company, but, you know, hey, there's an opportunity for them. Then if they want to, you know, kind of come, because those are those make sense. Like that to make make sense. Would you do something like that? 100% absolutely, I'm sure it'll happen eventually as well, just a matter of, you know, the right brand and right timing for them and also for us as well. So, okay, so then dilution. So,

is it, are you saying that most, are you saying that as you're growing, you shouldn't be diluting your brand, but once you're established, it's okay to kind of collaborate and become brand partners with someone at a different level or depending on what you're doing. I don't think that it's diluting your brand, even if you're bigger, if you're partnering up with companies and having them spots with your content. Oh, no, if that would be a powered by chase today, that makes sense. 100%

yeah, if you know what it is, is if it is a brand that is obviously very credible and what they're ultimately, you know, solving, I would also think from a brand standpoint, why would they want to like, kind of sponsor somebody, where there's not like a, like a good brand tire, like a good fit for them, right? Like they ultimately know the audiences that make the most sense for them and because of the type of content that you're integrating it in. So, like that's my number one rule is like,

remember how I told you that like, even all the sponsorships that I've done in the last like one of two years, I probably done, you know, 10 to 20 like short form integrations for like sponsors, like short form videos, they've all gotten at least a million views. So, like, I still have to make sure that like when I integrate it like it can do well and like I can just easily kind of like weave it into the content in a way where I'm communicating some of the talking points on behalf of the

brand, but it also like again doesn't dilute the content. So it could be like a very smooth, I can ask a business question in relation to whatever that brand or company is.

“And I can, you know, have it fit in like a very efficient way. Yes, absolutely. So that's why”

probably I never noticed it because it was like subliminal and subliminal and subliminal. Yes.

And I never even noticed that you did that was very clever or you can also be putting it on your other channels like the school of mentors or the school, what you, I was sitting on school of mentors and what's the other one that you do now you said this. So school of hard, not just the main channel, school of mentors is like our subscription community where we host the calls with the millioners and billionaires. School of content is like one of our like consulting companies where

we work with a lot of entrepreneurs. And so and then we have hard knocks like agency or like our dumb for you sort of business. So okay, where I think you're very clever and what I, what I really appreciate is that most people are really good, not most, nobody's good at like a very fewer really good at like this, the front facing. But what you done really well, you and your partners, then you've created businesses and leverage what you're good at with the content,

with the billionaires, a millionaires, and utilize them to create money and monetize on that afterwards. Yeah. So your execution is really, really strong on that. So two things. Once you're in there, is it your, are your, is your job to be so likable and that they're, and that you're going to go for the ask, okay, I'm in this community where you, you know, linger time. How did you get all these people to agree to be, you know, involved for free to like talk to your other company because you're

making money off of it. They're not making money. Yeah. Yeah. I mean, really like again, we lead with the ton of value with the relationships. So like 100%. I mean, all these people that are coming on calls, I've already posted them on our channel and gotten the millions of views. Right. So in that

“case, that I feel like, well, number one, it's also important to actually like note that, you know,”

some of the most successful, some of the wealthiest people in the world that I know, they're the most willing to help and give back. I totally agree with you. I mean, oh my god, I totally agree with you. Because we, we've interviewed a lot of the same same people. And I'm always blown away the people who are the most successful are usually the like the nicest and most down to earth. Let me just tell you a quick story about Mark, because I don't, Mark, you were one of your first big get you told me,

Mark Cuban, and I tell this to everybody. First of all, he came to my interview to the podcast in like a beat up Lexus. He wasn't driving some fancy ass car, like all these other nobody's who think that who pretend to be big, who, you know, who show up here with like 97 people in their entourage. He came by himself in a beat up car. And I emailed him the, I guess, a couple nights prior. I met him. I just what you did. I went up to met an event. I was like,

oh my god, blah, blah, blah, come on, my podcast. He said he was going to a month pass is never

happened. Two months pass has never happened. So finally like, month three, I emailed him. And I

me back in like three seconds. And he says, I'll be there tomorrow, you know, what time? And he actually showed up the next day and did my podcast. But what was city was it in? He was here. He was sitting where you're sitting right now. And I met him in like, I don't know where it is somewhere. I don't remember where. And he was, he lives in Dallas. So he was in Dallas. He flew in and he came on the show. But my point is, there was no, there was no like nine layers to get to. It was like I had to go

through 77 publicists or gatekeepers. And it was like, let's do it in like 20, 20 years. That's the worst thing in the world right there. What's that happens? I'm out. I don't care. I don't want them in

“the world. Yeah, yeah, yeah. And this is a valuable lesson as well. You have to cut the middle”

man. Oh, you have to go. If you can go to the decision maker, go to the decision maker. Oh, I don't know. I don't know. I don't know. Once I see more than one person on that email, I'm like, okay, I'm out. I'm not doing this because it's going to be, it's more headache than it's worth. Usually, you know, it's not worth the squeeze. The juice is not worth the squeeze. I mean, that's why I find it so interesting when I, what I saw that he was your first get because

I called a person, just went up to him. Exactly. And that's the whole thing as well. It's like, like, this whole concept of like, don't get me wrong. Like, if I have the opportunity to interview like a Tom Cruiser will Smith or like a big person, I will. But like, I will say, there's nothing better than people just doing it. And it's, if you don't have to go through, like you said, the 15 people, that's not talked about enough, but it's very true. It's the worst

thing in the world. It's the worst because people only see what you put in front of them. They don't know what happens behind the scenes. And like some of these things are like, like, like you were

saying, and I always say, there's no such thing as like an overnight anything, right? Everything,

even to get to that point, even have that good experience. You had to put in a lot of hours and work in the, in the, in the back end. But like, you know, the fact that I even heard with Tom Cruiser, that he came to you, you didn't even go to him. So what was that process? I kind of that happened. Yeah, we got reached out to by Paramount pretty much. And they were just like, hey, you know, Tom Cruiser has a movie coming out. And he's doing a couple interviews. They had him doing

“people magazine, Jimmy Fallon. I think he did Pat McAfee and School of Hard Mox. So it's pretty”

damn cool because, you know, you would, you don't really ever see him in a setting like that. Like, he doesn't do a lot of interviews. And so when it came time to do the interview, you know, we were meeting some of the Paramount executives or some of the people that were kind of working on behalf of the interview setting it up and corresponding with, I just kind of asked somebody curiosity, how did you guys find out about us? Like, anytime, like, we reached out to you by like a

pretty well known figure. I was like to kind of like know how they found out about us and maybe like why they wanted to do it. And they said, what was actually Tom's idea. So I guess Tom had seen quite a bit of our content for quite some time. I think he maybe had a nephew or something like that. They had showed him the channel. I mean, this is what I had heard from them. And they reached out. I wanted to

do it. So that's a great reminder also to people that to never be afraid to post your content because

you never know who's watching. Never. You never know who's watching. I mean, it's the amount of people that I've met that are, you know, you know, several billionaires that I had no idea that they're just like watching our content and told me that like, hey, they like this clip or whatnot,

“they like my approach here. It's really cool to see that. That's why you can't be afraid to post your”

content. Absolutely. So how, okay, so was there a lot of who plough around the Tom Cruise one, like to get organized and all the things? Man, I don't, you know, it was definitely, I'm sure that so I'll never forget this. They asked me to like kind of submit some questions in advance. Yeah. And that submitted, you know, 10 questions and they told me that I could only ask him three. And then when it came time to the day at the interview, they came and said, hey, by the way,

we only want you to ask you two questions. We want you asking these two. And I'm thinking to myself

because don't get me wrong. Like, this is an incredible opportunity. But you and I both, you know,

two questions is not a damn interview. No. Okay. And like, don't get me wrong. Like, as much as I understand like, yes, this is Tom Cruise. We also have a standard of content to uphold as well. And I'm like, two questions isn't really going to be a great thing for our channel. Like, we need to be able to find a way to make this thing longer. So it's kind of funny. I told my partners, or, you know, my, you know, business partners who I was there with down at San Antonio,

because that's where we did Tom Cruise. I was like, guys, I'm going to just keep firing questions. I need you to like distract the team. Like, just kind of have a conversation to them after the side. Because I was like, man, I'm going to just keep firing questions. And I hope you just keep on answering, which is exactly what it was. We only initially have like a couple of minutes. And I think there's an editor being like, eight or like a ten minute interview, which is cool. Like, that's all I need for my, you know, format, right? Yeah. So ended up making it work. But kind of one of the things where it's, it's what's that saying, Sarah Blakely, she told me that is, uh, don't ask for permission asked for forgiveness. That's so pretty. Exactly. So when I saw them starting to go,

I'm just, I'm just like, man, I'm going to just keep on going. And it's like, the end of the day, it's for their benefit. Like, like, I'm going to make the best piece of content with what you love to do. So it's kind of just one of those things where you sometimes you just got to just do the little things.

So we interviewed Will Smith. So we did them back to back days. Oh. And Will Smith was, I mean, I can't say enough, but just great things about him. He was so nice to our team had the best energy and gave an incredible interview as well. And that was a completely different dynamic like I was doing after the Chris rock thing.

“The ifs who's out to the Chris rock. Right. So he has an interpretation out. Sure. Sure. Definitely. I'm sure that what did they reach out to you also.”

I had that one come about. I have a great friend out here who is very close with some of the people that are with Will Smith's media company Westbrook Westbrook. So that's kind of how I had got connected to them and they love the idea of it. And I'm sure that was part of it for sure. But I mean, nonetheless, I can't like he gave a great interview and was incredible to my entire team when he went out there to go and meet him. He was funny about him just to kind of stay within for a second. That's why the whole thing with Chris rock was so shocking because everyone's experience with him and from what everything I've heard has been really positive.

Yeah, really like him. He's been really such a nice guy like that shot. I'm not surprised to hear that you just said that that it was a good interview. How long was the interview back 20 minutes. So is that typically how long actually is with these interviews with people 20 minutes. I would say, yeah, are like the short form street interviews that people see on the Instagram, the TikTok. They're typically anywhere from five to 45 minutes. Oh, 45 minutes. I typically won't stop the interview until I know that I have a usable piece of like short from content.

And we also have a big press on YouTube as well and post longer iterations of our interviews on YouTube. So I think that I would say it's anywhere from about five to 45 minutes on average. I would say 15 to 20 minutes typically is how long they most of them go. The ones that are set up. Yeah, I'm with the percentage of videos that are set up versus it's about 50 50. I was hit 50 50. Someone said could be 60 40 60 could be set up 40 could be not set up, but I would say about 50 15 and I like it that way, honestly, because I, you know, yes, we're at the point now with 22 million followers were we're able to set up interviews with incredible billionaires and people that are built amazing companies.

“I also do love the idea of that you're never going to beat that raw on the street content where you're caught up with people. And I'd like sometimes a little bit of a challenge of them trying to kind of back.”

I don't want to do it because people like when you're able to objection handle I feel like that's been one of my superpowers is being able to like get people that don't want to talk to talk, you know.

Can I tell you the truth? That's the part I love the most because when you, well, I can tell I'm just when it's like a super organic when people are like not interested in the really are walking away from you and you have to like kind of you got to like control them into coming versus when it's more like they're they. Oh, yes, yeah, no, I'm busy, but they're obviously not like I find that are those the ones have you noticed that organic ones just do better in general. Yes, yeah, 100%. Yeah, they're always going to write any time that there's a little bit of like hesitancy. Yeah, we talked about kind of like with with content whenever there's some sort of like tension.

It's almost like you have to like create a challenge for the viewer a little bit that especially like we will ship slightly to talk about like YouTube long from content like we just hit two million followers or two million subscribers a couple days ago.

“And the number one thing I've learned about YouTube was that you have to create a challenge like why is Mr. Be so successful. It creates a very interesting viewer experience you take them on a journey, right.”

So what we started to do with our interviews was showing a ton of rejections whenever we would go to a city and what you're doing is like you're making the very people like wait a minute, this is like way harder than it looks as even you get one out here. Yeah, and then you reward them with showing them that you got the interview. So anytime that you can create some sort of like challenge or tension in your content, it's always going to perform a lot better on average. And so you're saying that you still do it organically, wouldn't you just tap you stand in the middle of a neighborhood and just wait for people to walk by proximity is power. If I'm going to a city. So what I'll typically do is all set up, you know, one huge interview or two huge interviews in a city, right.

I was just in London for about a week, literally within the last 10 days I was in London for a week. I set up maybe one or two interviews out there. I won with a guy named Richard Harpen. He sold a company called Homster for 4.1 billion pounds and then another guy named Simon squipped. I don't know if you're familiar with him. How do I know him? He's the guy. He does interviews. He does what you dream is kind of like he's a great creator. He's also got a lot of success in business. He's exited several businesses. And so I had two interviews set up out there. But beyond that, I spent hours every day just going to mount which going to May fair, which is like the wealthiest area of London. It's like the Beverly Hills of London.

I'm assuming a high volume of wealthy people and I'll just go up to people. And a lot of the people like up to I probably I may not use. But maybe it's like two out of every ten interviews that I do.

“I post two of those and like that's worth it to me.”

Give me an example of them is that give me something that's happened like that recently where you just have like stood in May fair or Beverly Hills. Like you're now lay right now. Yeah, we're we're going to go today after this I'm going to go out and rodeo driving just camp out there with him for a couple hours. We're in a coffee shop when you coffee shop. Yeah, exactly. Yeah, just trying to find some like the wealthy locals that people that you know lived there and just organic we go up to them. Will you just go up to everybody who you have rich and be like, hey, okay, okay, when it like tell me some way that that's happened with recently where you just kind of like stood around where they didn't know who you were and you just kind of bombarded them with questions.

And I'm trying to think about a really good one again. Yeah, I mean, we were just in Miami for doing an interview with Jordan Belfer out there down in Miami and I was. He's good. I had a great interview with him. He's fun. He's fun. Yeah, so I just like when came to the top of my mind. I was my last day of filming out in Miami is actually after the Belfer to New York. I just went to the Miami design district, which is like well, like the shop. So I kind of like very similar to like a rodeo drive feel.

And I just went up to this guy and group with three people. He was in a sharp suit and started peppering him with questions and then as I uncovered. I forgot what company it was that he sold, but he sold like one of the very original like big like tech internet companies for several billion dollars and he also owns the plaza hotel in New York City.

So it was kind of just cool just how randomly organically just going up and meet and people like that because you just really never know sometimes.

But I've had that happen so many times where like I'll be in Highland Park in Dallas and I'm interviewing people and you know, I'm like, "Are you a business owner? No, I'm the CEO of Frito Lake." Like just that's happened so many times. I mean, we've done that with a lot of different people who I didn't even really know that I was interviewing but come to find out like, you know, this is a good one. Houston River Oaks is like the really wealthy area in Houston. And I saw this gentleman coming out of a G-wagon and I go up to him and I go, excuse me sir, is this your G-wagon and he goes, "Yeah, and I go, I go, you know, what do you do for a living out here in Houston for a G-wagon?"

And he goes, "Where card?" And I go, "What a lot of business are you in and he goes football?" And I go, "What do you do?" He goes, "I'm in a football team and I go, "What teen Houston Texans?" I go, "You own the Texans?" He goes, "H-to-how, baby?" So it was kind of funny. Like, we've had some, and I had no idea who he was because he's not like his name's Kalmick near. It's worth probably $10,15 billion, but I didn't know who he was by his face.

And it's funny like all the comments. Like, "How do you know who that is?" And I'm not from Houston. I know what I'm saying. Like, I know Jerry Jones, but like, he's not like a known person.

So that's happened a lot. You know, I could name count the cities where we've gone up to people and just finding out like these people are worth billions of dollars, you know. So it's pretty crazy. Who's the one person you have not done that you would really love to interview? Yeah, there's definitely a list of some people that I'd love to do.

“President Trump, I think we'll be dope. Elon Musk would be cool. Tim Kardashian, Connor McGregor, Kanye West.”

Oh, wait, wait, wait, hold on. So Tim Kardashian was like a no-brainer. You can probably just contact them at this point and she'd probably show up with that. I hope to do her as soon for sure. Yeah, I think she would be, I think she should be a former. I also like, I love the fact that she's like literally one of the things that I preach to people was like mastering attention. Like there's not really many better examples than the entire Kardashian family. Like how well they've turned attention into revenue. They've built great businesses.

Talk to her mom. Her mom is a fantastic job. 100% have you done Chris Jenner? Haven't. So these are like to me. I'm surprised. These are low hanging fruit people that I thought Kim Kardashian Donald Trump. They talked to everybody. Yeah. Yeah. Why have you not have reached out to them? The middleman. Come on. It's the middleman. But you know what it is? This right here is like we've done Dana White. We've done before. The UFC president. Of course. That would probably be my best way to go about going to get Trump because I've tried through several times to kind of go. It's the middleman or just tough, you know.

To get to Donald Trump. Yeah. Are you joking me? What? I thought that would be like a no-brainer for you. I mean, I think about it. When he wanted to bring for president, he went on the full-cent podcast because it guys your age. The bros. But think about his interest though. He's going straight through Dana White. He's going through Dana White for that. He's a close friend. So he's more his son.

“Yeah. He loves all the I bet you have some watches. He's by seeing it for sure. Have you ever tried a DM this son?”

I don't he's on Instagram. I don't he's not on he doesn't have a personal page. I've looked he doesn't know you have so. But like you would think because Donald Trump loves his attention and media. Yeah. Yeah. I'm sure. I have to be a little bit more along though. No. It's definitely a goal for sure. Cool. You can get that tomorrow. We'll talk. You got it. We had a try for sure. This is like I would think that would be like a no-brainer. Come on, James. Just supposed to be like, you know, super aggressive. What's going on?

Definitely. You and I have to have a conversation after this. Yeah, for sure. Okay. So, and the Kanye West. I mean, that would be interesting. Every sure. Yeah. I just respect. He was supposed to be on this podcast.

It was after I his whole, you know, okay. It was probably 11 months ago a year ago. And then he just didn't show up.

Okay. Okay. I know it's fair for shocking the season. Yeah. I mean, I mean, look like the thing that I really love and respect about. Yeah, is that I just think that number one. I didn't have some level of respect for the people that, you know, I mean, Brennan, I know that he maybe has said some pretty pretty pretty pretty pretty pretty crazy things. Yeah. And I'm Jewish. Yeah. So, but I wanted to hear from the horses mouth like because to me, he's like mentally like not well. And but yeah, he's very he's obviously very smart. Yeah. And I think I couldn't tell if it was done more for publicity or just his office man's or what was going on. I was very curious. That's why I think he just, I think he's got a fascinating mind like he thinks just in a very different way.

“And also, like, I mean, he's had so much success in music. And then also business. I mean, like what he dealt with using the details, like I think he's amazing actually.”

It is pretty amazing. Yeah. So I think he's definitely somebody that would be in all of his music, too. You know, so I know. I think I think you'd be a great conversation for sure. So those are the anybody else that you have. I mean, yeah, definitely, I mean, talked about Musk, you know, he's an Austin. So I got to get to Musk, got to get to Bezos. I don't understand. Like, you think these people have not reached out to you.

Or they're not reached out. Yeah. Yeah. Well, I mean, it's like, again, it's just a matter of time. That's where I look at it. It's like, even like Tom Brady, for example, who we've done, like I was trying to get him a year before. And we weren't able to get through to the gatekeepers. But then finally, I had somebody on his team that I knew and was able to put that together. Michael Rubin, same thing. Alex, what did you go through for Tom for?

I just, ironically, just somebody that does the merch for one of his companies.

So it's just like, you never know, like, sometimes it just needs like one person who's like a close degree to that person.

To make it make sense. It's like, bro, here's this person who gets this many views. It makes it make sense. You know how many people that, like, all, like, like, a lot of the really great people that I've got. Or if people were like, how did you get this person? How did you usually, it was like, random. It was someone who was actually friends with them or, like, work.

Well, I have a funny story about that. I was literally, I was just walking around Beverly Hills. Like, a couple weeks ago, probably like, like, one or two months ago, and this lady had stopped me. Yeah. And she goes, hey, you interview all these people, right? She's like, you should do something with my brother. And I was like, I was like, I was like, who's your brother? And she's like, oh, he built this company called speechify.

It's a $3 billion company. And so they connect me over text. I hopped on FaceTime, literally, minutes after being connected with her brother. And her brother goes, hey, how long you know, life for? And I was like, well, you know, I actually leave, like, tomorrow actually.

And he goes, like, well, what do you want to do? Scooter Braun? And so, in sure enough, he can connect me to Scooter Braun and we did it just through that. Just from a lady just stopping me on the street to connecting with her brother to then, you know, him connecting with Scooter Braun, like, just like that. You know, and like, these aren't necessarily super easy people to like just get access to you like that.

So, I know. The unconventional ways of going about getting certain people is like, like, really, really fun. Oh, I know.

“Honestly, if you have, that's what we said earlier, if you have to go conventional, you've already lost.”

Yes. But I really feel the way because also the dynamic is different. Like, I find like, then they bring people and they like, they give you these quite like, you have what do you going to ask? What are you not going to ask? And they sit there and stare at you while you do the interview and all the other things.

Like, it was like, hey, you know, by the way, this would be a great person for you. Or, hey, I'm friends with so-and-so, and a text in the intro and it's done. That happened to me yesterday, actually. Actually, like, for example, like, I did all the sharks or, and I really like Rob Herschib. I love him.

He's the bad guy. He's so great. By the way, Rob Herschib, I really love him. He's Canadian. He's one of my favorite interviews ever. Yeah. Because he's a real person and he's kind and he's nice and, like, I really like him.

And I literally was like, hey, by the way, you know who I haven't interviewed was Kevin O'Leary.

“I'm like, hey, do you know something I can like reach out to?”

He's like, oh, I'll just, I'll just introduce you right now. And you just like connect me to Kevin and like two seconds and Kevin responded in three seconds. And now Kevin's coming on. You know, but that's the thing like again, back to the original point is like some of these people who made it really big. They're just, it's not them who are who are affected.

It's the people sometimes that like are representing them that kind of causes the biggest problem. Yeah, a hundred percent, you know. Absolutely. So who are some other of your favorite people that you've done? I loved Mike for poli.

Mike for poli. He's the founder of Auding on Marin Smartwater.

And he did a total of 12 billion in ecstasy Coca-Cola.

Yeah. He was an incredible interview. That's a guy that just does not stop just even thinking. And that's just like a common thread in these people's air just obsessed with what they do. And I remember like we had the interview scheduled at like 10 a.m. at his house down in Florida. And we got there at 10 a.m. and he started for like four hours.

We were just talking about business and he was just nonstop just like question after question and question. That's such a fascinating thing about a lot of these billionaires. You know, a lot of people would think and assume that, you know, they have all the answers they have everything figured out. But they are really lifelong learners.

And so like it's really cool to like see that thread because it's like typically it's like, you know, you know, I'm I'm a small fish and the scheme of things right to them. I'm 23, you know, we've got a cool business now. But like compared to what they've done, it's like I need to learn from this guy. But it's like they want to learn from you.

And so I think that's like that was like a really something that really surprised me honestly. It's been a lot of time with them, but Mike Ripoli I love. I like that clip by the way. I remember it. Yeah.

Yeah.

They take away from him was just this idea that it always repeats in the back of my mind.

He says when the big guy, when the big entrepreneur on top, the minute he gets comfortable, the starving entrepreneur is going to come up and eat their lunch. And so I think that that's something that like I still kind of have to do this day. It's like, hey, we've got 22 million followers. We're just talking in the car with I think him or somebody else that I was having a conversation about how it's like now.

They're just like a whole bunch of people trying to do the exact same thing that we do. And it's like to me, I'm like, man, I just have to keep on pouring gas down there through it.

“So that's why it's like, you cannot just like, you just can't stop either.”

You cannot get comfortable in the place. No. That is 100% true because there's always someone behind you ready to take your spot. Absolutely. I mean, I was actually going to ask for that's part.

One of my questions is I've noticed in the last year a lot of people are doing your style. In fact, I saw you stop on the street with somebody who did the same thing that you do. I don't know if he does like a confidence channel or maybe they're like, I've done a couple of them. Yeah. They're not like you.

I have to say they also don't show themselves on camera. I don't think it's some of them do some of them. Oh, really not the ones I what I doubt. Do you see them as like, so you do see them as competition? Like, would you think of all these new up-and-comers?

Like, you're 23 for God say it's like, to me, you know, but when you think other people now emulate you, how does that, what does that, what does that make you feel? I just want to question. Yeah, I just want to question. You don't even get into that.

Definitely not. And I don't mean in a way in terms of like, you know, wishing ill well on anybody, like, definitely not. But just from a, from a, from a business standpoint. Yeah. It's, you know what it is to, it's not the format.

I don't have an issue with the format because I, I will say this to. I did not invent street interviews. I didn't every major table legacy media news channel has been doing street interviews. Because that ever since they started. I did, I did not invent street interviews.

And I'm inviting everybody like, it's a great format of content. I mean, it works well. Like, Damon John, the shark says pioneers get slaughtered in settlers prosper. Like, if it's a winning type of content, like, use it. But like, when you are taking the exact same question,

I use it at the beginning and like the exact same questions throughout. They're like specific unique questions that like I've come up with. That I'm just like, then I, I just like literally it's like, because I don't like that. Like, I know that people will say like, oh, imitation is like the greatest form of flattery. I disagree with that because it's an art.

Like, if you have your own art, if you have your own craft and people are just kind of like ripping it per se. Like, I, I, I, I have no desire to support that and whatnot. So that's kind of how I feel about that ultimately. Again, like the confidence person, like I know what creative talking about. He does his own thing.

Cool. I've nothing, there's nothing wrong with that at all. He's not, he's not, you know, doing exactly what I'm doing. So I have no problem with that. But it's the people that who I've seen kind of like take the exact same questions

that I use and don't even try and get innovative in any type of way. That I guess that's kind of like what I have an issue with. But guess what, they're not, they're going to hit a ceiling. 100% I'm just innovating. I'm just innovating exactly.

That's the way I look at it. If they're not, if they can't think of a unique spin, or something that they can call their own, then they're only going to go so far, right? And so I wouldn't even be concerned about that.

But I totally understand. Definitely not. I totally understand.

“But you have to keep that competitive edge for sure.”

Okay.

So what, first of all, you have those two questions you always ask people.

What's the last question you always ask? If you were to die too. Yeah, if you mean you died tomorrow and you had one more message to be with the young generation, would that be? Okay, answer your own question.

Oh, my one question. Hmm. You know, I'll give you, I'll give you two answers. I'll say number one, like probably one of my favorite pieces of advice that I ever received was from a guy named Billy Ray Taylor.

You know what's funny? I went to this, like business conference in Houston, where they had all these great speakers. David John was one of them. Kendra Scott, Marcus Lamonus, like all these big heavy hitters.

And I interviewed all of them, like all the speakers. But my favorite interview I did that entire day was with just a guy that was in attendance. His name was Billy Ray Taylor. He was an executive at a company of good year tires.

Like a $10 billion company.

“And I'll never forget the advice that his mom gave to him.”

Like I'll kind of kind of share for this one. He said that if a bird lands on a branch does the bird trust the branch, or does it trust its wings and the clue. I've seen many birds land on branches.

But what I've never seen is the branch break and the bird fall and die.

So you can trust your wings. Like that's one that I love that is really always like stuck with me ever hearing that kind of saying right there. Like you have to trust your wings.

It's just never taking advice from people that you wouldn't trade places with.

Like taking advice from people to have not done the thing that you want to do is insanity. So those are two that I really like. I also love my interview. This was an organic one. He was a filmmaker.

His name's six keen. He's been, you know, done some great stuff in the music and film industry over the years. And I remember him saying that when you're born, you look like your parents, but when you die, you look like your decisions. So I think that one was one that I also loved right.

It's just the end of the day like when you go to the grave, it's like you can't put the blame on anybody else. It's literally like the decisions that you decided to make right. You can't be a victim, you know,

“you have to get out there and get after it for yourself.”

Nobody's going to come to it for you. So I like those ones a lot. And then another one because I could talk all day about these. I love the sound right. I love the sound.

- One that I also live by in this, probably even one of my favorite ones.

In growing our channel is credibility kills all bad attitudes. Credibility kills all bad attitudes. You know, I talked about some of the people that we've interviewed recently that a year ago was out there of rejection or we were able to get in contact with them or it was a no or just people that were not happening.

But then when you get like a big interview like a Tom Cruise per se and you start to build that credibility and you start to get those wins then it's fun, it's funny to see how people kind of like change and then now all of a sudden they want to do it. But it's the result of like building credibility.

So like this idea of just not taking no for an answer. Like even when I do my interviews, like I'm so intentional, I'm gonna get that interview. I'm gonna get that interview by any means necessary. And if I don't get it yet, it's like, okay, well try harder.

Like it's there's gonna be a way in for sure. So credibility kills all bad attitudes one that I really like. - I really love that. I heard you say that before and someone else's,

“I think show and I was like, I actually wrote it down.”

Because you're really good at that. Okay, I am gonna look at my question because I don't want to leave this and be like, oh shoot, I should have asked him that and I didn't. But you also said like, people will take you places money won't. Was that yeah?

- Yeah. - People will take you places that money can't. - So that's also with the proximity thing. You're putting yourself in places where opportunity can happen. - Very true.

- You know what I mean? And I think that's the only thing. - Yeah, another one. Like get the fuck out of your hometown. Like I love preaching that message because like again,

I grew up in the DC area. - Yeah. - Best decision I ever made was moving to Austin, Texas without a doubt. - Right. - It was so, so important to us to do that at the time

because when you're around like mine and people, people who are willing to build people that want more for themselves, it's just gonna naturally happen effect on you. So like that idea of again, that proximity and like being around. Like the right people it will do so much for you.

- So your audience is like all over the place. You have like young people, you have old people. How old men and women do you have 50/50 is it like? - I think it's probably like 65/35, 65 men, 35 women. - Really?

- And what's like the breakdown in terms of young old mediums. - Four demographic is 25 to 35. Like that's probably 40% is within 25 to 35. And then the rest of it is kind of like all the way down to like teens up to 60/70 years old.

- I also want, this is what I really think is interesting. Could you have, we talked about very briefly, two different partners of brother and another friend of yours. - Josh, yep, my brother, Jack Duman and partner Josh Smith. We met Josh and Boy Scouts together.

All we can Eagle Scouts. So yeah, those are my two partners. - And so are you guys all equal partners? - Yeah, we're all equal partners. - Yeah. - So how do you break it down because one thing I think

is really important is you can't be good at everything. Obviously you're really good at content. We got that done, you know, like your brother, who's the one that does like the back and like, this is where people get stuck.

I know this is how I've got stuck. I get stuck is I'm like you in a lot of ways. Like I'm like, I'm very relentless. I have no fear.

I'll rejection is always better than regret in my opinion.

I live by that motto. And so I'll just go because no doesn't matter. But then, like, doesn't mean I'm good with the administrative work. It doesn't mean I'm good with like executing on operations. And so if you're not good at all these other things,

you kind of like your stop is in your start, right? You've been really good because you're good at something. You're your brother and your partner. Are they really good at then taking that extra thing and like kind of creating these business ventures and verticals?

Like how do you guys divide and conquer? Yeah, great question. And like you said,

“you have to find your weakness in business, right?”

No, it's good at everything. Definitely not, definitely not. And like there's a lot of stuff that's like the product in the back and that I don't even understand. Right.

And that's why I do what I do. And you know what, but the thing is, it's like, you shouldn't even want to like, you don't need to learn how to do all that stuff. Right, but you need to find people who are good at balancing you out.

Yeah, like continue to become like so great at that. One thing that you're phenomenal at and like.

He's incredible at like the product.

So like building out like the product and the infrastructure for like the different businesses that we have. Yeah. So for the community for our like, you know, agency like all that. He's great at the product. Partner Josh in terms of like brands in terms of our newsletter.

A lot of the stuff on like the back and opening for some of the different businesses. So everybody kind of has the like different kind of strengths and whatnot that they focus on throughout them and everybody pulls their way for sure. Are you and do edit your videos? This is the one thing that people they like they find it so pretty to believe.

I edit every short form video. I knew it. I knew it.

“It's hours so much time because that's because that's what you're really good at.”

Yeah. So why would you give away the one thing that you that made you successful? And I think Dan Martell talks about it in by back your time. Like I had this conversation with my brother about it. It's like, you know, I like to call them like MWA activities, which are minimum wage activities.

You know, editing is definitely an MWA activity hundred percent is. But the return that we get on editing a video for a couple hours.

They can potentially get 10, 20 million views.

It's like, you know, it's kind of worth it. And I'm such like a psychopath. It's like editing like I feel like if I were to give it to somebody else. I would want to do 30 rounds of revisions. I'm like, no, no.

You missed this part. You missed this what he said here. It doesn't look clean. I'm like, I might as well just do that shit myself. Like it'll it'll take forever if I try to put that somebody else.

And also, there's a lot of nuance in that, right? Because you are tapping into something that you know is going to work. How do you teach that quality to someone else? And why was you rely on that?

“Why would you give away that job to somebody when that's what your superpower is?”

And that's what made you guys who you are, right? In a lot of ways. Because if these clips are not going viral, then you have nothing really. No, no, no, what I'll say is that it is extremely important as a person any business to delegate those tasks that like are genuinely like again the minimum wage activities. Because otherwise like you don't want to be the employee entrepreneur that is like bogged down by, you know, just these countless tasks that don't have a crazy hive of your own on your investment.

So like that's why like with with my partners is like, we've been great about like hiring like really to people like we have 70 employees now across all of the day. Yes, 70. Yes, 70. And what do they all do? They're not, they're not editing or maybe they're editing something.

So just across the different verticals, right? Like we've got, you know, managers in our community. We've got editors for our agency. We've got editors for, you know, we've got account managers for our agency. So we have like all these different people that are kind of in place, you know, videographers.

So across the different businesses that are able to alleviate a lot of the time and task. You know, there's just like a ton of different things, right? People that are writing copy for our email list for our news that are creating a writing copy for promotional posts for our events and like, because if you, you know, are going to sign yourself 20 different things to do. It just becomes hard, especially like, you know, with different things coming down the pipeline and just trying to focus on those like higher leverage like activities.

Absolutely. I mean, yes, that is 100% true, but I can see why it would be very difficult to kind of give the reins to like those videos. By the way, I forgot about this line that you said that I love. It's addicted to people are addicted to education, but allergic to execution. Very true.

So true. Yeah. I like to say also another one too is that information can change situations, but only through implementation. Yes. It goes right in line with that.

Most people are addicted to education for allergic to execution.

The reason why our businesses like our companies do over $1.5 million a month, like we're now an eighth figure company,

is because we took the lessons. We took all the knowledge that we learned from the conversations we had. And we applied it to the businesses that we were building and creating. And what so many people do is like they hear something. They feel good for a little bit, but then they don't.

Then they don't do anything about it, right? So it's very important to like take massive action to like actually bring ideas to life. How do you like do that though? Like I find, can I be honest with you? A lot of people you're age or generation.

They want balance. They want this all about like feeling your feelings and not working. Like you know, environments and kind of triggers and safe spaces. They're not out there like. I call it soft is what you say.

Yes. You're calling you soft. I don't think you're soft. But I think a lot of people in your generation are fragile. Absolutely.

Can I say that? Yeah.

“Well, that's why again a person I'll mention them again.”

Dana White talks about there's tremendous opportunity for people in our generation to stand out. And it is by like not being one of those people, right? So I definitely do agree with that. Unfortunately, I feel like our generation there is a big degree and level of entitlement. The people have that they feel like they're owed something.

And then sooner that people can realize that you are not owed anything. Like stop choosing to be a victim. Crazy. It's like insanity. And I just will not.

Don't you see that all the time? Absolutely.

Like nobody's coming to save you.

Like when it comes to you wanting to build a business when it comes to you, you know, actually like wanting to do something, you know, for yourself. I guess also thinking about it. Yeah.

“If you want to live that comfortable life and have the balance.”

Great. Like then that's great. But just don't expect to be able to create your own schedule. Don't expect to have freedom and expect to work hours for somebody else. And then that's there's nothing wrong with that.

You took like some people genuinely do want that life and they shouldn't be like, I'm saying that because it's like, hey, like if that's what you want, that's fine. I just again, if you have that seating you where you genuinely want more for yourself, where you don't ever have to worry about money, where you want to be able to help take care of your family. Like you are going to have to sacrifice. There's not going to be a lot of work live balance.

Like I was on a 150 flights last year. It's ridiculous and granted like I will probably be able to go at that pace forever.

And I probably want to go at that pace forever.

But because I love so much what I do and it's brought in so much success from not just a media standpoint, but also from a business standpoint as well. It's like I'm willing to keep on going for as long as I am feeling so good and like we want to continue to do it. Like I don't have any shoes at all. I don't plan on stopping.

No, 100% I agree. I have another one for you. Don't be upset by the results you get by the work you didn't do. Yes, most people are rewarded in public for what's the practice in private. 100% right?

Very true. So then tell me again now about these these other businesses because let's say for example, Okay, walk me through. You still haven't really walked me through it. So let's say you meet with whoever Tom Brady and then you have a great interview and blah blah blah.

And then you say, hey, I'm doing this subscription model company where I want to have someone like yourself on every what week We buy what and buy weekly will you be okay by it. What is the risk? What do you ask? What's the ask?

So these people, is it like 10 minutes on a call? What is someone get? If I was someone who is going to subscribe, would I get them from a Tom Brady or from is Tom Brady one of the people that said, Yeah, we haven't had Tom Brady on not to like discredit Tom Brady at all. No, no, no, no.

I would say the primary people that we have on the calls. I'm just making up. I mean, hey, Tom wants to do a call. I'd love to have money out. But there you go. But it's again, it's people that are built eight nine.

I'm just making up whoever. So if people, if members and our audience, people that like the content, if they want to join, pretty much they get access. How much is it? Let's see, I'm a person who wants to join. Fifty bucks a month.

Fifty bucks. Fifty bucks a month. Fifty bucks a month. And what do I get? You get access to a call every single week with an eight nine or ten figure entrepreneur where you can ask your questions directly to them.

And once a month to be host events where we host three calls on a day. So it's more like probably four to like seven to eight calls a month where we bring in just entrepreneurs that are built in credible businesses. And you get access to be able to ask your questions directly to them. Now, think about it this way. This way, I look at it.

“If you typically, if you want to get around people like that, if you want time from people that have been able to exit a company for,”

nine or ten figures, typically you either better find that person in a coffee shop and go ask them a question or you have to pay thousands of dollars to be a part of like a mastermind or something like that. Whereas we're giving people access to that for the price of a couple sub sandwiches a month. You know what I mean? So to me, it's it's like a win win. And so let's see, have any members you have subscribe?

Close like six thousand or so. So does this person at the phone and hear six thousand questions? No, I mean, I would say that we don't have six thousand people people that show up to every single call. Many people show up anywhere from maybe three that hundred to a thousand just kind of depends. And like not everybody necessarily is going to get to ask a question on a call.

But just to kind of again, like being the room and being able to ask their questions and stuff like that. Like a lot of. It's like a mastermind. A hundred percent. What do you think of these masterminds?

There are charging a hundred thousand dollars a year for people to be involved with to do these things. So what's your take on this whole thing? It's interesting. I would just say vet the people that are a part of that mastermind and the stuff that they're teaching. What they've done for you know themselves.

I think that that's the whole problem with the whole wisdom economy. The people that are selling information that are selling masterminds is like. There are a lot of people that are involved. It have actually done it for themselves and they built great businesses. But like any time like somebody is selling some sort of like information.

Like a course per se. It's like make sure that like they've actually done the thing that there is that they want to do. So the reason why like I'm not afraid to like say that like hey, we have a content consulting company that we have a content agency is because I've done five. I've done five billion views for myself.

Like I know this stuff like they're back in my head.

Whereas a lot of people that are pushing a certain product of service they've never done it before.

Yeah. So I would just want to learn from that person.

“So I think that that's why like a lot of people like they just need to be vet it.”

I don't have an initiative with that because I have no so many people. They have been a part of masterminds and their businesses have genuinely grown exponentially. From being able to like even just fix one or two things or get like a couple lessons that like if they go to like a paid event.

I do think that there's a lot of value in that education. Again, it's just a matter of like actually taking action on the things that you learn. And making sure that the people that are involved that are teaching that you're learning from. The YPO in a way, but you know, 100% but much more expensive. And I think that they're not as vet it.

That's the problem.

And the problem is you've a lot of charlatans with social media comes a lot of charlatans and everyone's a coach.

And everyone can say that I show it to you through though. I mean, honestly, if you go a fight go through my algorithm nine and a ten people I see are charlatans who are coaches. Who are telling you to do something that they've never done themselves.

“Who are saying if you want to be a millionaire or this this this do this and this.”

I mean, while they're living in a studio apartment like to me, that's what's really happening. And you're going to be extremely discerning because you're taking advice most of the time for a much of Yahoo's that literally is the truth. You can, you know, there's always exceptions to every rule. And that's why even like when people I'm sure you get tons of pitches. If you do homework, you'll find that most of these people some of them, not most.

Some of them are not who they're, you know, pretending like Chris rock to this really funny thing where he says that like when you date somebody. It's your sales rep who's going out there talking. It's not really the person. That's really the truth with tapping with social media, right? So like I think what I love about what you do, especially, is you're giving people legit people that maybe are not known.

But they've actually built true businesses a lot of the times. Like they may not be fancy businesses or things that you know of, but they are actually like they're, you're getting a lot of great nuggets from their, like the real, the real experience. Very true. I mean, that's my favorite part about the channel honestly is number one, what we're showing people is there are so many different ways to get rich in today's world. I mean, a lot of people, especially with social media, they think that they have to go out and build the next school goal.

Yeah. And they have to go and build the super sexy company. But I mean, some of the richest people in the world that I've met, how built the most boring businesses and things that you would have no idea like we just interviewed a guy in Las Vegas that has a construction equipment business.

It's sold for $2 billion. I mean, look at Todd graves. Yeah.

And he's worth $20 billion. I have selling chicken fingers. I know. You know, to read Jimmy Johnson's stuff. Like, like, just it's crazy. I love a lot of those chickeners are really good. But yeah, good. Yeah, I love good. He's good though. That's actually $20 billion. Like, he's like worth the $20 billion.

No one would ever think that. You know, definitely not. Okay, tell me what a little bit of them will wrap it up about your content business because you're now helping businesses or entrepreneurs basically become content creators or creators. Just helping them build their personal brand.

“But let me ask you a question. If someone has a billion dollars, why do they care about having a personal brand?”

Didn't they just like, what if you made, what do you have $2 billion? Are you still going to want to have a personal brand? 100%. Really? Okay. Tell me why. Because to me, having the personal brand, it's legacy. Like, why would a billionaire do an interview? It's legacy. They're able to get back there.

But, you know, I mean, I mean, I look at, we're going to see a big trend of this happening as well. I mean, PayPal is currently hiring. Maybe they fill the position. They're currently hiring somebody to be the head of content for the PayPal CEO. And I think we're going to see, I think we're going to see that trend happening with all these big companies as well. Yeah, I mean, but also thinking about it this way, like, how many airlines are there? A lot.

There's a lot. Yeah. I only know one airline CEO. Who do you know? Version version. Richard Branson.

He's the only billionaire. So it's like, it's because he has that personal brand.

“So that's different. I'm talking about, like, so you're saying, I think it's really important for a brand to have the head of the brand or the company to have to become a thought leader, because it just enhances.”

Well, your friend is the person who's already billionaire. I think we need to go with you. I think we need to go with you. I think what I'm asking this question is I see a lot of these people who are then coming on social media and they're buying a million followers. Yeah, I don't get it.

That's terrible. That's terrible. I mean, although at least from my honest perspective, I haven't seen the credible people that are like legitimate billionaires do that. I've seen a lot of this damny kind of people were like there, you know, the internet market or digital entrepreneur that has the hundreds of it. And you can tell easily if somebody has fake followers or not.

Why they're buying their shares, they're like, they're following. It's crazy. I don't understand. It's it's sad. Honestly.

But why are they doing it? It's a perception because you and I know as somebody as people who create content and have actually done well and have actually gone viral. But to the masses, people there like, oh my gosh, the person has 500,000 followers without going to look and see that their views they're getting like 3000 views and, you know, or they're getting bought and views and likes and the comments are all like AI robots. Just kind of like, you know, say in a bunch of other comments. I don't know how much money you make because they'll begin to care basically it is and just to kind of go back to kind of what you're saying about like why would a billionaire want to have like a big following people who they are.

You're right.

Like, I mean, there's definitely a subset like there's certain billionaires like I would love to do that I've met and I would know that I would never be able to get them to agree to do an interview.

I don't know a lot of them that want to do it for the purposes of giving back and care about their legacy and it's like, hey, they know what they want when they leave people will be able to know their story. They'll be able to know about their insights and to that degree is like, I think we're a lot of people what ultimately you want to do it for. And also it's like a billionaire has a lot of money, but like what are the two of the biggest currencies in today's world, it's your your money, but then also attention.

And so a lot of people do want attention like a lot of billionaires do want to be famous a lot of multi millionaires they do want to be famous. And so it comes down to the personal to me. It's like, again, I understand completely if people have made a lot of money, you got to be careful there's a lot of crazy people in the world.

“And if people know that you were somebody who's high profile and have a lot of money, like you got to be careful, you have to make sure that you're, you know, somebody that's not going to get taken out, you know, for whatever reason it may be.”

So I also do understand both sides of wanting to protect yourself and not how like a crazy like digital footprint and wanting a bunch of people to know who you are at the same time, you know, I also, you know, will enjoy any kind of experience and chance that I get to meet up with people that have, you know, built great brands or companies and and done great things in the business world and for themselves. Yeah, and a lot of the people I know who are legit like billionaires, they're not interested in social media, you know, they're not interested in like building up a brand, you know, they actually it's the opposite.

They want to make, they're like, don't post me, don't put me on the video don't put me on this thing because they're scared for their kids also a lot of times, right? Yeah, I've had that happen. I've had to take videos down to people actually. Me too. Yeah. That's happened to me like four or five times. And so I find it so where is your sweet spot like who is your clock? Like if you're talking to a bunch of entrepreneurs like who is that person that you're looking to really help build their brand someone who's like like who is up and coming who is a CEO of a company that's really trying to like make become a thought leader so they can help their company.

I mean, I mean, I mean, obviously, I mean, like just because of like how great the product and services like you're probably like amazing at it.

Yeah, yeah, definitely. I mean, we've gone viral in our agency, we've gone viral with healthcare CEOs, we've gone viral with canning salon owners, we've gone viral with, you know, finance guys, I mean, any, any of the software companies. How expensive is it? How cheap is it or how cost effective? What's the, what's the price? Well, we have two different businesses. We have a done for you. Content agency that does the content from start to finish, meaning where we come up with all the ideas, all the strategy, all the hooks for them. We do all the filming, all the editing, all the posting.

For you is that business. Okay, and then we also have like a consulting business where I assembled a team of some of the top content creators short form and long form. To pretty much do calls weekly by weekly inside of this kind of I guess you could call like a like a community per se. It's called the School of Content, where pretty much people will get access to, you know, the top minds and content creation like I mentor people in there on how to pretty much crush the brands you stuff like that with content as well.

So the first one that you said, how much would that cost someone in to do? I know a lot of people who do that. Yeah, we tried like $10,000 a month for, for all of that. Yeah, for that. That's not terrible.

“No, it's not that bad at all. How many pieces of content do you get a week?”

Well, you do a piece of content every single day. So it's like five, seven pieces of exactly. Wow, you're doing 20, you're doing like a least 20 to 30 pieces of content a day 30 plus yeah, for sure. For 10 grand yeah, okay, yeah, do you have a lot of people who are paying that a lot of people. Okay, so there you go. You have a case of what else if okay before I let you off here because I'm not I want to make sure I forget anything. No, I mean, if you tell me like I want to make sure that before I let you go. Okay, wait, what is the, what is the most common theme or thread that you've heard with all the different people that you've written or viewed.

Yeah, I like to say billionaires think in decades, not days. So I mean, every single one of them just has such a long-term vision like I just need to be Arthur Blink in Atlanta.

Who's the owner of the Falcons co-founder Home Depot, which is now a $350 billion company and he was I remember like, you know, he got fired at 36 years old from his job.

It was like a hardware store. He was like an executive at any sort of Home Depot. And at the beginning, everybody told him that he was crazy that Home Depot was going to fail because the margins were so insanely small. But again, it goes back to that concept with brand equity that like you prioritize long-term thinking over short-term profits. He understood that if he could scale Home Depot out to a certain point that even though they had to raise within margins, if they could get to a scale. They were doing such consistent volume that they would make a ton of money.

So again, I had that idea that billionaires think in decades, not days. I mean, I remember interviewing the founder of LinkedIn and I asked him if he had to start from zero.

“And he had one year to make a billion dollars and it's like dependent on it. What would you do?”

And he stopped me because I never played one year game.

And this all these guys, like Todd Graves, like same thing with him, like he'll see talked about it in our interview.

He thinks in generations, like it is not like an overnight thing. And it goes in line with probably one of my favorite concepts ever. Like I love vertical integration. But from like a tactical mindset standpoint, this idea of macro patience and micro urgency. Mac for patients, but micro urgency.

So macro meaning understanding that yes, to build any great business, it is going to take a long time. There's no great business that was built overnight. So you have to have patience. If you have instant gratification on it now, the car tomorrow, I need this tomorrow.

“It's like you have to have the patience and understanding to be able to reinvest back in your company for a couple years, right?”

Stay small enough long enough and you'll be big enough soon enough. One of my favorite things ever. If you could just a couple years of reinvesting back and growing the business becoming profitable, like that's great. But micro urgency, meaning every single day, just taking like a ton of action, responding quick to people. That's another common thing as well. It's like these billionaires, like the wealthiest people, like they respond instantly.

You know what I mean? It's crazy. Like people think that like, oh my god, like, oh my goodness, that person is so. He sees, he's so rich, he's so busy, but it's like, no, like they're quick. Like if they are intentional, like I have something that they care about you.

They want to do something to you. Like they will respond like that. Mark, you've responded four to half seconds. I didn't even press that and here's that my house already. I mean, this is what I totally agree.

And then the people who lag takes four and a half years to hear from them. They're like, I'm so busy, you're not busy at all. Yeah, and be busy is not a flex. Exactly. Because I don't flex like that.

Yeah, I mean, it's not a flex. So yeah, macro patience micro urgency is one that I, that I really like a lot. But yeah, I mean, I mean, just again, the, he goes back to like, they're, they're a little bit emotional. Like every single one of them, like, you know, again, talked about the LinkedIn founder, like two thirds of his smart friends told him, LinkedIn was going to be a failure.

And he was part of the PayPal mafia. So if, and those, he had people that were part of, you know, it's guys like people like Elon Musk that are in their Peter II, you know, all those people that were, you know, part of that organization that were like telling him, pretty much like, dude, you're going to fill with LinkedIn. But, and he did it.

“So you have to kind of have some sort of like delusional, like self-belief to like understand that despite what anybody else is saying,”

it has to work or it has to work, it's no other option. 100%. Okay, last question, because I don't even know how to ask this, it's going to sound kind of wacky. But so people who are like, in my middle, like mid-life, right? Like when you guys are young, 20s, whatever, it's super easy to be quick with like digital,

like you know all the stuff that ticked up and all the tools and everything's moving fast. If someone's starting over again in their 40s or 50s, and they want to sort of business, like, and they're not very, they're not fluid in digital yet. What kind of device can you give somebody higher besides hiring at the 20 year old? Right.

What's a really good jumping off point to get somebody to start their business? Well, I mean, look, I'm a big advocate of like, again, partnering up with people that are like, masterminds are super skilled in that sense. So like, if it isn't just kind of like hiring a random agency that you want to kind of have do that, then I would say it's like a partner of exactly partner up higher up gives them equity to somebody that can, you know,

ultimately help out, you know, significantly with whatever it is that they're ultimately trying to do.

If if the customer and the avatar for whatever it is that they're trying to build is out there in the masses, like on social media,

“and it would make sense for them to ultimately do that, that's what I would say.”

If you want to learn of yourself, I mean, there's definitely tons of, you know, resources and knowledge out there for sure. I mean, it may take a while to learn, especially like if somebody's not super like technology, you know, advanced per se, but if not, then I would say definitely you're going to want it to be like partnering up with somebody who does have that skill set, and knowledge of how everything works and ultimately do that way more efficient in easier than you can. What's the next business that would next the next vertical, the next business that you're going to be launching?

Yeah, well, it's more so right now I'm very focused on distribution. So I want to build like one of the biggest media companies in the world. We just launched hard knocks women. I don't know if you've seen that yet. No. Oh, you had to look at it. Look at it. Look at it. We just launched. I did see it on YouTube that you had like a bunch of women that was where I saw an nostalgia. We launched a new channel, hard knocks women. We have a woman host in Los Angeles.

She already grew the channel to 15,000 followers in the first month. So we launched a channel called Hard knocks women, Hard knocks business. We have two new host for those channels. I'm very, my big focus right now is trying to like just grow more channels under the Hard knocks umbrella. Just trying to continue to create like such like a big like media, you know, kind of empire what you're talking about earlier in the episode.

So, you know, we've got 22 million followers now, but I want to get the 30, I want to get to 40, I want to get to 50, and like like I can get there by myself.

But when you get their faster, it's like by getting other channels and you know, probably set their choirs and channels and like just kind of playing playing the media game long term for sure. I'm going to miss that. Okay. I'm going to go look at that. Check it out.

This has been like, I'm telling you, this is such a treat to have you here.

“Can we believe we have Hard knocks women? I know I had no idea.”

And you asked great questions as well. Like I always, you know, I've done a lot of like podcasts and like, I mean, I don't want to say I've done anything like bad interviews, but like it's like really really good questions for sure.

Very tactical questions. Like, and I was like to like compliment like other interviews on that.

Thank you.

“Because I mean, there's a lot that just kind of are very broad and whatnot, but like the way that you went very tactical, especially on the social media stuff was like top level. So seriously.”

Thank you. That's a huge compliment coming from you. I'm going to clip that even though you won't collaborate with me. You said, but thank you. And hopefully I'll see. I'm going to ask you some more questions if you don't mind, but next time you're in LA, I would love to see you again.

“That's possible. Yeah, absolutely. Thank you. And if you guys are living under a rock and don't know who he is, you should follow him at the School of Hard knocks.”

He just basically said YouTube, TikTok, LinkedIn, Facebook, Instagram on the moon everywhere. You can find this guy and all of his verticals.

I cannot believe you have Hard knocks women who didn't even call me to be your host. I'm very offended, but we'll talk about that after. Thank you so much. Bye. [MUSIC]