Episode 557: Kevin Trudeau: The Infamous Infomercial King On Prison, Media Empire & The “Price of Natural Cures"

Okay, you guys. I don't know if you're going to remember this, but this is an oldy but goody, and part

“of a staple, I think, in my childhood, really, right?”

Because I've Kevin Trudeau, and he wrote, I think, one of the biggest books of all time, it was called The Natural Cures, right? How many books did you sell? It's called Natural Cures. They don't want you to know about?

Yes.

And so, over 50 million copies.

And when I was told that, you know, about Kevin being in LA and everything else, I was like, super excited because I was saying to you before we started this. I remember your book, like, on my bookshelf when I was a kid, like, my mother had it. Like, it was part of, like, my household, you know, for many, many years. I'm sure you hear that though all the time.

I do. It was the number one bestselling book that Walmart ever had at the time. It was the number one and the New York Times bestselling this 26 weeks in a row. And it was a book that exposed, it was first book. And it was the first person to not expose that there are natural ways to be healthy.

But I exposed why the drug companies and the US government, the FDA, and the media all worked together as a, you know, kind of an collusion to hide the non-drug and non-surgical ways to cure and prevent disease so that the drug companies continue to make huge profits.

“That's what I exposed. And that's when the crap hit the fan.”

Because everyone in the government and the drug companies in the media went crazy and said, this guy is blowing, you know, blowing the leaves. He's, you know, pulling back the curtain on the great Oz and exposing stuff that nobody would even dare to. I, well, so I didn't know any of that back at the time. And I don't think anybody did, right?

Because of course you had all these legal issues that we're going to talk about in a little bit in a little second here. But I just wanted to say on the fact that that book, like you, like you were like the king of infomercials. Like I think every time I put the TV on, you would be having an infomercial. So how did it even, were you surprised of the traction that it got really quickly? Or was it like all very strat, like strategic before like what was the process?

How did that book become such a massive book where then the government actually did what, you know, you got such, you got in trouble after? Well, you know, my company since I was actually 15 years old when I said to my first company, you generated almost 25 billion in sales around the world.

And people always asked me, you didn't go to college.

Your dad was a welder, you didn't have any connections, you didn't have any financing. How did you start businesses from scratch without any financing? Operated at a cash flow and generate these global networks. So I launched three TV networks in Europe, the golf channel, a shopping channel called Chop America, and then a payment channel had mining operations in Australia, publishing, I published my own books where I actually inventoryed and, you know, had tens of millions of dollars in inventory, cash out of my own pocket.

How did you come up with this money in these businesses? And there wasn't a strategic plan that was basically going as far as I could see. And when I got there, I could see further. So I was really going one step at a time and using kind of a formula, if you, if you would order to say or an algorithm on how to manifest is the great is the hot word today. How to manifest your desires, what we call that is how to set a goal and achieve it.

You know, it was different right? Now it's now it's how to manifest. Well, back then setting a goal and achieving it mean you had to work. Yes. People use the word manifest, anything they want to work.

I know, it's that word, yeah. So it's really, but it's the word today that everybody likes. It's a trendy word. It is a trendy word.

“It is, but at the end of the day, there is certain things that you have to do if you want to make something happen in your life and create something.”

But for me, it was all one step at a time.

My first information was mega memory.

And here's a perfect example. I was in the memory training business. But I got into the memory training business by accident. I was in the automobile business. And a guy came in selling memory courses.

And I thought, oh, I have a terrible memory. I can't remember my own name, I can't remember my own address. I get lost going home. It's like, I can't remember how to get home. I'll take the memory course.

So I took it, improved my memory. And I thought, this is unbelievable. This really, really works. Then the guy said, you should work for me. And I said, I will.

I went to Chicago, work for him to sell memory courses. And then bought him out a few months later with the other top salesmen. Now I'm in the memory training business by accident. It wasn't pre-planned. But because I was so passionate about how the memory course positively impacted me,

and all the people that were taking it, I was fanatical about it. It was like, people need to get this. I wasn't trying to make money. I was trying to help people improve their memory. And in doing so, I generated hundreds of millions of dollars in the memory business.

But I was traveling around the world, teaching memory seminars, doing lectures. And I thought, you know something, I want to travel the world and not have to work.

being deposited into my bank account without me working for.

And I wrote it down with blue ink on a white piece of paper. I used my little formula that I was taught. 70 times for seven days in a row, through it away, and just released attachment to the outcome. About two weeks later, I met the Plaza Hotel in New York City.

And I go to have lunch at the Carnegie Valley. And I'm having a Danny Rose, half corn beef, half pastramy. So I'm sitting there, unrived with mustard. And right over here sitting on the same table, I'm looking at this guy, I'm taking boy, he looks familiar.

And I said, hey, are you Bobby Singer, the Blackjack expert? He goes, yeah. I guess I seen your TV in commercials. I bought your cassette course on how to win money a Blackjack. I loved it. It was really easy for me because I'm a memory expert.

He goes, what? I go, I'm a memory expert. So I can remember all the playing cards. So using your system was really easy. And I went to the casino. I don't like doing really well.

I love that it was fantastic. And he goes, tell me about the memory course. So I told him.

“And he said, you should put that on cassettes and sell it on TV”

and commercials. I go, no, no, no, that won't work. People won't buy it on TV. It has to be a live seminar. He goes, no, I'll put up all the money.

And I'll pay your royalty. So I weeks change business cards. I'm not thinking anything about this. I go back to the Plaza Hotel. I call up my answering machine.

Remember the old days you had to answer me. She's at the Call of the Answering Dial in the Code. B-B-B-B-B-B-B. And it says, hey Kevin, this is Dr. Dwarney. I'm in Lake Tahom with your old friend Ed Beckley,

the millionaire maker. The real estate expert. I told him you were doing this memory thing. And Ed says, you should put it on a cassette course and sell it on TV and commercials.

And he'll put up all the money and pay your royalty. I'm like, you've got to be kidding me in the same day. I get two offers. Completely off my radar screen. So I call up Ed and I said,

Ed, I just met this guy, Bobby Singer. He goes, I know Bob, he really well. I go, should I go with him or you? He goes, go with me. I go, why?

“He goes, because I want to make the money.”

You can't go wrong with Bobby, but I want you to go with me. My says, I'll tell you what. Whoever sends me the contract first will get the deal. Two days later, federal express.

That's when it was called federal express not FedEx. Yeah. Federal express came to my house. Now, this is when, if the federal express guy comes up, you are like a somebody.

Because nobody uses federal express. It was like a big thing to get a federal express packet. So I get this federal express packet. I open it up. It's this contract from Ed Beckley.

I read it over sign it, send it back. About three or four days later, in the regular mail, I get the contract from Bobby Singer. So I call up Bobby and go, hey, Bobby, you missed out. You should have used federal express.

I just signed it with Ed Beckley. He goes, I wanted to save 25 bucks.

He goes in a probably cost me tens a million dollars.

And later, he told me it cost him probably $80 million to because he saved 25 bucks. So I signed with Ed Beckley, we shot the information. A few weeks later, it's running. As says, how is it doing goes Kevin?

It's breaking every record on TV and commercials. It's doing unbelievable. It's doing like a five ratio today in marketing. The call it row ads return on ads. And back then, we call it ratio.

And I said fantastic. When did I make up my first royalty check? Because next Friday and then every Friday, you'll get a royalty check. And we'll Fed exit to you. Federal Express exit to you.

Because they didn't do wires, right? So on Friday, I get my check. I open it up $276,000 by first royalty check. Every single week, I would get a check for over $100,000. We did $180 million in sales in the next 18 months.

What I asked for came true. I was getting a check every single week without me working for it. It manifested. There's the word, right? It manifested out of the air.

But again, it wasn't this strategic plan.

“So then I thought, fine, I think I'm a pretty good person.”

If I find something that I'm passionate about, well, then I did the same thing. I read this speed reading course by Howard Berg, the world's fastest reader. And I thought, oh my God, I'm the slowest reader on the planet.

And now I'm actually reading like super fast and remembering everything I read. People need this. So I call that backlands. We need to do an information with Howard Berg. Ed says, nah, we're moving on to bigger and better things.

So I said, fine, I'm going to do my own. So I shot my first information for the mega speed reading course. And it sold $80 million worth. That I did mega math with Scott Flandz Berg, the human calculator. Because I went through it.

I couldn't add two numbers together. You know, I needed to like, you know, this is before calculators. So everything that I found-- Before calculators were like around. Yeah, but nobody used them.

And they were, this big, you know, the Texas instrument was like, you know. And it added subtracted, multiplied, and divided. Didn't do anything right. So what I did was I would find something that I used that I got so fired up about. And so I loved this people need it too.

So I was never really focused on making money.

I didn't have a master plan. It was just one step at a time.

And one thing always just led to the next.

And then another door opened, and another door opened, and another door opened. And it just kind of exploded. So we didn't--so I got a million questions. So first of all, what was the formula for even that at that time with the information? Did you learn how to--what did it add and you do for that first information?

What was there like kind of like a-- We have to go back to the 70s because back in the 70s I learned about direct mail. And that's when I learned how to write ad copy that would actually sell. Right. So who was writing the first app? Were you writing the ad copy or something?

We didn't write anything. Here's what happened. Okay. So back in the 70s I read the book Seven Steps of Freedom. How to Escape the American Rat Race by Ventures.

And also the lazy man's waiter fortune by Joe Carbo. And I met Frank Sarkona, who was a great copywriter and technicals and Gary Craig. And all these great guys. Yeah. And I would read this and I'm thinking, okay, so I'm learning how to write ad copy.

But when we fast followed to memory, one of the things I did, which was different, was I understood a concept that you can't be a me too and all so in.

“You can't follow the trend, you have to create the trend.”

So if you remember in business, there's two axioms in business, right? So business 101 is find a need and fill it. So if there's something out there that people need that no one's offering, fill that need and you can get rich. The second one, which is actually the best one, it's even better than the first one,

is build a better mouse trap. So if somebody's doing something, figure out how to do it better. Because there's already a need, people already buying it. There are already an awareness to it, and then do something better. So when I looked at TV and commercials, it was a formula that they used.

They used testimonials. They used the live studio audience. They wrote a script. Everybody was reading a teleprompter. They did shoot up to shoot up to shoot like they were making a movie.

And then they had this offer where they showed the product. And they had to create values. So they had to make the product look alike. You get nine cassette tapes and this and that and this. And if you ordered before midnight tonight,

we'll throw in a set of stage bags. And so they had this formula, right? And then it says, and forget the price, we're going to cross it off and give you a discount. So it was this hard sell.

And it worked.

“But I understood that if you want to really stand out,”

you break the trend. And I said, look, I don't need to sell this hard. This is something I'm passionate about. And quite frankly, if a person buys the memory course, that's good for them.

And if they don't, they're the loser not me. So I really don't care. I care but not that much. So when I did it, I did not have any testimonials. I didn't have a live studio audience.

I didn't even show the product. And I didn't even mention the price. And there was no script. It was one take live. Live the tape, I taped it in 28 minutes and 30 seconds,

because that's how long it was for the TV information.

With no script and the person who interviewed me, I never met.

So it was just like I was going on Larry King Live, or going on this interview where we never met before and you're asking me questions. And so the person sat there and goes, I'm with Kevin Shredo, the founder of the American Memory Institute.

Exactly what is that? And I says, well, what we are is with a largest memory. So no script. I'm talking from the heart. I wasn't trying to sell it.

And it broke all the sales records. So everything I did after that, I was the only influential guy in history. It's still to the stay that never used the script. And only did one take.

One take. It's live the tape. There's no editing. There's no scripts. There's no rehearsals.

There's no testimonials. There's no studio audience. I don't show the product. Generally speaking, I mean, I show the book on this now. But generally we don't, we don't lower the price.

There's no big sale if you buy now or anything like that. It's very, very simple. So it's coming from the heart.

“I really believe in when I'm promoting because I used it.”

And I really want people to benefit from it. So all that money, what happened to it? Well, I expanded the business. And I gave most of it a light. One of the things that's documented,

even in the book Natural Cures, which sold 50 million copies.

It says right there, all the profits from this are going to charity. Because I've even write that book to make money or get rich. Which is something wrong with all that money to change. Yeah, it's right there in the first in the first person. Because it says it doesn't mean it's true.

Yeah, no, but it all went away. So it was all given away because it went to staff. It went to charities. It went to better the community. I made enough.

So it was about. But even that book alone. Natural Cures. That was self-published. Yes, because what happened was I went to all the publishers.

I got this book Natural Cures. They said it's too thick. 600 pages. No one's going to read it. Number two.

You bashing the drug companies and you're bashing the FDA and the US government. And you're bashing the media. We don't want to be involved. Number three. You're not a doctor.

Why is anyone gun the by the book when it's not written by a doctor? I go look.

How can he write a book on natural remedies? And he's trained how to do is prescribe drugs and perform surgery. And thank God we have those people. But they don't know anything about natural remedies. So I said fine.

I'll publish the book myself. So I started the publishing company. Alliance publishing. Now we're true star publishing. I started my own publishing company.

Printed the books in hardcover. Put a million copies on the floor. Payed for it up front. You did. Yeah.

So 50 million books on your own. How much did you make off that one book? Well, it depends. Because remember when we're buying media, you know, sometimes we're spending a million Dollars a week.

And media. We might bring in three million and sales. So a million Dollars of 33. So we're with all the costs. Yeah.

Mind is the cost. How much did you make off that one book? Well, I don't recall specifically.

“But I think it's safe to say that you'll net net net about 30.”

Maybe 40% of the bottom line.

Wow. Okay. So that book sells for. I have to do the math. For $30.

Oh my God. So it was a lot of money. A lot of money. A lot of money. But it wasn't the most profitable thing I ever did.

I mean, I had TV networks and, you know, other. I would assume that's where everyone knows you for. Yeah. Well, back before that, when everyone knew me as the memory guy. I know.

Because that was true. Because I was like, you're the memory guy. You're the memory guy. And obviously, you're the natural curious guy. You're the natural curious guy.

You know, then it was like, you're the core calcium guy. You're the core calcium guy. You're the core calcium guy. You're the weight loss cure guy. You're the weight loss cure guy.

So depends on that too. Yeah. Wasn't weight loss cure. Part of the natural. No.

It was first natural. And that's what too.

“Then it was more natural cure is revealed.”

Yes. Got that too. Yeah. And then there was the weight loss cure that I want you to know about. We talked about Dr. Simmons weight loss cure.

Hold on. I have all three of those books back when. That's why it was so familiar. It wasn't just that one book. It was all three.

So how many books are the second and third cell?

At least 10 million each.

Okay. So it was no slow jyder. No. The natural cure is the big one. What was the big thing in the natural cure?

Is that kind of got the biggest, you know, I guess. Spark. Like people like. The number one thing that blew everybody away. And I got calls from Walmart and McDonald's because it had such an impact on their business.

And when I was on with Matt Lauer on the today show and I'd be see, you know, he said it as well. The biggest thing in that book is when I made the statement that drug companies are publicly traded corporations. Which means all the officers and directors have a legal, few doucheary responsibility to do one thing. Increase shareholder value. Not to get people healthy.

All right. A drug company's goal is not to get you healthy. It's to increase shareholder value. Which means their goal is to sell more drugs. So a drug company has a conflict of interest.

Their goal is to get you to be convinced to take more drugs every single day for the rest of your life. Say they can increase their profits. They do not want you to be healthy because healthy people don't take drugs. The worst nightmare for a drug company because I don't take pharmaceutical drugs. I don't take prescription or even non-prescription medication.

I don't. So if everybody was as healthy like me, all the drug companies would be bankrupt. And when I exposed that there is a conflict of interest, a legal conflict of interest. Because they have a fiduciary responsibility as an officer director of those companies being publicly traded. That's when people their eyes opened.

Well, yeah, all the drug companies wants to do is get any take a drug. They don't want to cure me of the disease. They don't want to be healthy. They want to treat the symptom so that you take the drug every single day for the rest of your life. Oh, you have high blood pressure.

Perfect. You're a great customer. Take this every single day for the rest of your life. Oh, you have high cholesterol. Beautiful.

“That's why the cholesterol number keeps going down.”

Used to be 275. Then the doctor would tell you you need a statin. Then it was 250. Then it was 225. Now it's 200.

Because every time they lower it, they get more customers. Wow. I mean, and this is the US government working in collusion with them. Because if you go to Europe, it's not 200s to something. I think it's 250.

Is it? Yeah, because it used to be that here in America. So they keep changing the numbers so that the doctors are required effectively by law to prescribe warm medication.

So I guess you were one of the first people because that's very much spoken about a lot now.

Right? You have a whole, the whole conspiracy theory. All the people talk about that, not all. But a lot of people talk about the government and how it's all the farmers. That's why peptides are trying to like, they're trying to do the legalize, not legalize.

They're trying to ban peptides and all the compound pharmacies. This is like a very known thing. Now. But at the time, you were a real kind of cowboy, I guess. So that was the thing.

I got calls from like Deepak Chopper who's a great guy because what are you doing? You're going to get violently attacked. The media is going to try to discredit you and ruin you.

They're going to try to put you in prison. They'll do anything they can.

“The IRS is going to magically knock on your door and do, and do, you know, audits because they're going to try to shut you up.”

And they could even try to take you out. I got calls from the health ranger and all these other experts who were natural cures people. But they didn't bash the US government or the drug companies or the media. That was an area where they were really nervous about. But I wasn't.

I said, you know, someone has to stand up. And I'm willing to take the heat. And I did. I want to hear about that. That's like a big area that I'm curious about.

But before we talk about that, you are to doctor. It was very new in the, like it was, it was very early on. How did you even know to write a book? That's super thick on natural cures. Where were you getting this information from?

Yeah, I tell the book in the natural cures book.

I tell the story right in the first chapter.

I don't remember. I shouldn't. I shouldn't hear as a girl. It says I should be dead by now. Because I was born with a deformed heart.

And I thought in 1980, two or eighty three. I was having heart attack. I was checked out by our cardiologist. Real, real doctor. Yeah.

You know, with heart monitors. I went to the Mayo Clinic.

“I went to Cleveland Clinic and Mass General.”

Because I wanted all these, you know, real doctors to tell me. And they said, you have a deformed heart. It's incurable. You know, we can't give you drugs of surgery. You probably have only a few years to live.

It's very severe. And there's nothing we can do about it. Well, I heard about a Harvard medical doctor who during the Korean War was a Mass surgeon. So he knew what he was doing.

He was a real doctor. And a surgeon. But he would gave up drugs and surgery to practice some weird thing called homiopathy,

which I never heard of the time.

No one heard of that. And he was using a machine from Germany called the Dermatron by Dr. Vol using electromagnetic stuff to find out what's wrong with you using the Meridian or something. Right.

I did a lot of things about this. So I flew to Reno, Nevada. I hadn't checked me out. And virtually a couple of minutes. He says you have a heart problem.

I says, how did you diagnose this diagnosis in a couple minutes when it took the male clinic like three days? Because that's a business. Because here I'm just finding out what's wrong. And I'm telling you, you have a heart problem.

It's in a mitral valve. And you know, you have only a couple years to live probably. I said, yeah, I heard it's incurable. He says, yeah, in America. I said, time out.

Saying, and he goes, well, in America, it's incurable. But you can go to Switzerland. You can get an injection in your hip of live cells. Which will go to the heart and rebuild it. That was the precursor to stem cells.

It was live cell therapy where they would took the placenta of a sheep embryo. And then they would take the heart cells or the brain cells or the lung cells. And inject it in your hip and it would go and travel to that particular organ. And it's not the rebuilding process. He said, you can go to Mexico City and Dr. Watts will do it there.

I said, will it work? He goes, well, yeah. How come it's out in America? He goes, because it cannot be patented. So they're working on patting something called stem cells,

but to keep it patting live cells. So I went, got the treatment. 90 days later, went back to the Mayo Clinic, Cleveland Clinic, Mass General. And they all said the same thing.

You don't have a heart problem.

We must have missed diagnosed you the first time.

I said, time out. Show me the ultrasound side by side. I go, I'm not a doctor. I'm not a radiologist. But I have eyes.

It's it's it's deformed over on the left. And it's not over on the right. You didn't diagnose me.

“How can you can't admit that the treatment I got cured it?”

They said, because I don't want to lose my license. That's why. And I thought, if the medical community is hiding the truth about this treatment, what else are they hiding? The truth about when it comes to natural ways to cure and prevent disease.

So for the next 20, 30 years, just from my own self, I thought, I'm going to research this before the internet. I'm going to travel on the world, I'm going to interview thousands of medical practitioners who are treating people and getting them cured without drugs and surgery for various amount of illnesses and find out what's working from real people in the field.

Like a journalist would do. I'm not a medical doctor. So I did that. And I used a lot of things. And I tested it.

And a lot of it was, you know, steak, oil and hocus pocus. And some of it, you know, was more antidotal and real. And some of it was real. But the book is so thick. How do you get so many things in there?

Well, remember, I'm a memory expert. So I remembered everything. And I actually wrote the book, like all my books, I write every single word. There's no editing. I wrote it.

I sit down and I write the book first draft. And somebody says, that's impossible. I go, no, Mozart wrote his symphonies in one draft. So you're very unique. Yes.

Yes. So you are. So because ever since you, I mean, there's been a lot of people who've been on informer shows and doing all this. Has anyone had the success that you've had ever? No.

Like the one, was that guy's name with that gazelle?

He's a friend of that.

Tony Little did a great job.

And actually the biggest informer show company in the world was got the renter from a record. Of course, he knows them. Yeah, Bill, Bill, got the Greg, Greg. Great, great people. But did he ever sell as much as you?

Yeah, their company did really, really well. But they had multiple people. They had Tony Robbins as one of their people. They had Victoria Principal. They had the proactive proactive.

Corrective. Exactly. Yeah. Yeah, got the renter. It's the proactive.

It's the, it's the house that proactive built. Yeah, exactly. Because that was their main thing. How much do they sell? Oh, billions.

And they sold that for billions. And they, you know, as soon as they sold the company, each one of them got their own private Gulf stream. Oh, did they? Yeah. That proactive was crazy.

Yeah. They're crazy numbers. And they're, and they're great people. And they're, they're one of the, the white hats in the industry in that industry. They were a lot of black hats.

Guys who are selling stuff that they, you know, here's an example. Yes. There was one guy's got a product. And what's his name? I want to know.

I can't tell you the name. He's got this product. And he says, oh, yeah, we're going to sell this product. And I go, do you take this? He goes, this product ain't for taken.

It's for selling. And that's a black hat. He goes, I'm just going to make a lot of money.

“Is that really a product that people actually like take?”

Yeah. Yeah. So he would, they would sell garbage, knowing that it's garbage. But what, what would it be? A supplement or what was it?

The people in the supplement business, people in the information business and so forth. But that's a small percentage. Most of the people out there marketing are selling something that they really believe is good. But I think today, especially with the internet, there are more and more and more people.

I started an ad campaign that's running right now. And it's 100% fake. They got Tom Cruise. They got Merrill Streep. They got Morgan Freeman saying that they take the product and they recommend this guy.

And it's all AI generated. Oh, yeah. I mean, it's, it's not them. It's 100% fraud. And the guys behind it don't live in America.

They're offshore in a non, in a jurisdiction where they can't be extradited. And they're selling this supplement, which is a good supplement. But they're selling a supplement. And the advertising is 100% fraudulent. 100% because I call these people.

And I said, is this you? No. It's AI generated. It is not me. I do not use it.

I don't recommend it. I don't know anything about it. And it's fraud. So there's a lot of that. More and more.

And there's nothing they can do about it. Well, the FTC should be doing something.

But the problem is these people are offshore.

So in terms of jurisdictional issues, it becomes, OK, we have limited resources who are going to go after. We have to go after the low-hanging fruit. We have to go after people that we can actually get and collect money or, you know,

“Why didn't you move to like the Bahamas or something?”

I don't like the humidity. OK, well, the-- Where else could you have moved where you could have been like protected? No, I didn't care about being protected. It was more about doing the right thing.

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“But you got like tax evasion, credit card fraud, what else did you get?”

No tax evasion? No tax evasion? No tax evasion? No tax evasion? No tax evasion? No tax evasion. You know where the night is. Right, first of all, I was in jail, I was in prison.

There's a difference. Oh, that's for me. That's for the guys who stick up man and a liquor store. They go to jail. I went to prison.

Federal prison, thank you very much.

Sorry about that.

“I was with Jesse Jackson, Jr., I was with Jeff Skilling.”

I was with the several other billionaires that were very, very, very, very different. It's public, no. Very prominent celebrities. No, but my thing is to back in the 90s, I bounced a couple checks. They called that large city.

Okay. That was an error. Secondly, I applied for a credit card and didn't put accurate information on the credit card application. They called that credit card fraud. Okay, there's an old saying, "Every saint has a past and every sinner, a future."

So, so, okay. So, when I was 21, I bounced some checks, made a mistake. Okay, I gotcha. I could have been smoking dope or, you know, did something. And people would have said no problem, you know, he's 21 years old.

All right, so that was nothing. But the 10 years that I've spent in federal prison, I'm very proud of. Because I was not charged with a crime. I was charged with contempt of court. The judge ordered me to stop talking about the natural cure as book.

He said, "Stop reading from the book on TV." And I said, "No." He said, "You can't talk about the weight loss cure book. You cannot read from the book."

“And I said, "It's a first amendment issue."”

He says, "I'm going to hold you in contempt of court. Please do." And he did. Now, what people don't know is when you're charged with contempt of court. A judge charged me.

People didn't sue me. My customers loved me. The government didn't even sue me. The judge charged me with contempt of court for violating his order. The judge can put you in prison for up to life in prison.

No one knows that. It's in the Constitution. And when I was arranged, it's in the public record. He says, "Mr. Trudeau, you do realize that I can sentence you up to life in prison." And I go, "Yes, I've read the Constitution and I do realize that."

Because I'm not saying I will give you life in prison. But I'm telling you that I could give you up the life in prison. I say, "I know that." And you go, "So, with that in mind, if you plead guilty, I'll give you less than six months." I said, "I didn't do anything wrong.

I'm not going to plead guilty to something I didn't do. I didn't willfully disobey your order. I exercised my first amendment constitutional rights." He goes, "Well, I'm going to find you guilty ten years." That's how it works.

And people don't understand that.

“So I was charged with contempt of court. I was given the longest sentence in the history of America.”

For contempt of court, which is not a felony, and it's not even a misdemeanor. And I was imprisoned for eight and a half of those years. Sorry. Eight and a half of the ten. I got off on Good Behavior.

I was a model and mate. Thank you very much.

You never got any incident reports.

I never got any disciplinary actions. I was loved. I'll tell you a funny story about prison. So I'm in prison and I'm walking down the compound and the warden is coming this way. And the warden sees me and he goes, "Hey, Trudeau.

You know, I've been in the Bureau of Prisons for 35 years. I've seen tens of thousands of inmates. And I've never seen one who's actually happy to be here. He goes, "Except you." I go, "Well, look, I'm here. I can't change that.

I can need to be miserable, bitter, upset, angry, or I can be happy." But I'm still going to be here. I want to be happy. I must take advantage of this time. I can do yoga.

I can learn a foreign language. I can play bridge. I can exercise. I can meditate. I can relax.

I can read great books and great literature. What's wrong with this? I am going to get out. And I'll be better off fully relaxed, fully rested. And I'm going to write a tremendous amounts.

I wrote this amazing multi- to 2000 page course called the Science of Personal Mastery Course. Well, I was there because I had all the time in the world to do it.

Which I never would have had if I didn't do it before.

And your wishes are command. So I took full advantage of the opportunity at the point. Wow. Could I tell you something? I'm so happy to have you here.

I was not expecting this. You are a very effervescent character. Well, I appreciate that. No, it's amazing. It's unbelievable.

So you're here. So basically you're in prison. Prison? Prison? Yes.

You get your own rule? Well, again, the universe works in unique ways. Remember this, the universe or God. The universe doesn't do things to us. It does things for us.

So if we don't resist, you know, we always say it's a blessing in the skies.

You've heard that phrase. Or we've heard the phrase. Someday we'll look back in this M-Lash. Okay. Well, and guess what?

We always do. We always look back in Lath. Well, if that's true, why wait? Lath now. So in the middle of a disaster, you know it's a blessing in the skies.

So look for it and find it. John D. Rockefeller said in every adversity is the seed of a greater benefit. All you have to do is find it. So what was a blessing in disguise? Don't you didn't see it as you lost?

It's all about perception. But you lost like eight and a half years of-- Oh, I didn't lose that half years at all. I gained eight and a half years to-- Great perspective.

“Who do exercise in yoga and meditate and write and write?”

I would have never had the time and the ability to focus and concentrate and relax

on all those projects that I've been dying to do. Unless I was given the luxury of eight and a half years where I didn't have a single worry in the world. What was the schedule? Like, what did you do in the morning tonight?

Or you wake up, but they put the lights on at 5.30. We were in a dormitory, so there's no cells or anything. You're going to dormitory? You're going to dormitory? Yeah, it's just like college dormitory.

So you're going to college dormitory? Like a big room? Yeah, it's called that this is a federal prison camp. There were three buildings, so there's three dormitories. Where is it?

Two floors, Montgomery, Alabama, on a air force base. So you wake up at 6 o'clock and go down and have breakfast. Or you can make breakfast in your cube. You get a cube and you have a bunk bed, so you have a roommate. Unless you don't want one and unless you talk to the counselor and he likes you

and they'd be able to sign one to your room, which is incredibly rare. So I had two roommates while I was there. But the rest of the time I was allowed to have a no roommate. And I had the bottom bunk, so it was at a very-- Where was your roommate?

“Well, my first roommate was very interesting.”

When I first walked in, there was this African-American fellow and he's there standing and I'm coming in with my bag. And I got a big smile on my face and I said, "Hi, I'm going to be your roommate. I'm Kevin Trudeau." And this guy looks at me. This real nasty looking mean, you know, African-American fellow,

who I didn't know was already been in prison 20 years for drugs and killings and all those stuff. And he was on the way out, but he didn't know that. He had started in a pentatentiary. He went to a medium in the low and then he was at the camp.

But here's the funny thing. He called me a couple of months ago. He tracked me down. Kevin, it's Sean. You're roommate from Montgomery.

Sean, how are you doing? Because you're not going to believe this. I can't believe I'm talking to you. He says, "You changed my life." And I got to tell you, "How?"

He goes, "The day you came into prison, you were smiling for me to ear walking down. And I thought, "Who is this guy?" And you shook my hand with this big smile, introduced yourself.

“And then I asked you, "How long is your sentence?"”

And you said, "Only 10 years." Because I nearly fell off the chair. Because everybody else is crying. They got six months or a year. And you smile and go, "I only got 10 years." And he goes, "And I thought this son of a gun."

Maybe I can learn something. And I read the books you recommended. I transferred to the other prison as you know. And then I got pardoned by President Biden. Because the new drug law would have meant he only got two years instead of 25.

And he goes, "I got instantly pardoned." And I went home and now I'm a motivational speaker. And I talked to about having a positive attitude in your story. It's part of my speech.

So you never know when you're going to positively impact somebody for the better.

That is incredible. Yeah. Okay, go on. So who's your second roommate? So my second roommate was a fellow.

The place was being packed. It was filling up. So I get a call down to the office. And they go, "Kevin, it's filling up. You're going to get a roommate.

We have buses coming in every Monday now. So you're going to be getting a roommate. But I got a guy coming in today who's about your age. How old are you by the way? I'm 63.

He goes, "It's about your age. A little younger. But he's an accountant. And he's only got a year. Do you want him?"

And I go, "Yes." Because instead of some guy who's a member of a gang. You're something like that, right? Yeah, exactly. Right.

So I get this other guy. Steve Wakefield who was a great, great guy. He came in and I kind of gave him some advice. What was he in for? He was in for something to do with investment.

And he was one of the rare guys that said, "I 100% did it. I did it on purpose. I didn't think I was going to get caught. I had financial difficulties. I thought I could do this.

I tried to cut corners. I made a huge mistake. It was an error in judgment. And I deserve what I got. And I'm glad I didn't get more.

And I will never do it again.

So this guy was one of those guys who really took it hard, but learned his lesson and got on the straight and narrow as we said. And took that error in his life and turned it into a positive. A lot of the guys were already planning their next capers, as soon as they got out.

They were. They were like, "Oh, yeah, man. I only got two years. I killed this guy and that guy. I didn't get caught for this.

I used to bring in this heroin. This is the first time I got caught." He goes, "I'm not going to get caught again." So yeah, I'm already planning my next operation. So most of the guys were complete arch criminals,

and they were getting ready to go out there and. Wow.

So what you wake up at six o'clock,

and then what do you guys do? So everybody has a job.

“And you can decide what type of job you want.”

Some guys like to go and cut lawns and get out in the fresh air and do landscaping all day long. Some guys would be bust into town, and we would work in maybe some of the airport spaces and clean rooms and do janitorial work

at the Air Force Base and come back via bus. How long is your day like that? Well, you started to six thirty to seven o'clock, and then you have to be back at three o'clock because we have a four o'clock count.

Okay, but you're working until three o'clock. It's full day work. Everybody has a full day work. Okay. My job, I asked to work in the kitchen

because I wanted to be involved in kitchen duty because I wanted to eat well. So I thought I want to be in the kitchen. Everybody want that job? Well, no, because most guys don't want to work in the kitchen

because they don't want to have to have to work in the dishroom, which is where you start. So I said, I want to work in the kitchen. They should be in the dishroom. Well, there's three other guys in the dishroom,

and they're all lazy.

Then what they don't want to work?

So I tell them I go, you don't have to work. I'll do this myself. This is a one-man job, not a three-man job. But I busted my butt, and I thought I'm getting a lot of exercise. And I'm having a good time, and I'm figuring out the systems.

How can I do this faster and better and more efficient? And I'm having a good time. It's like, this is cool. You know, I'm getting all dirty and sweaty.

“So I took, I, that's how you have to embrace life, right?”

So I, I'd work in the dishroom, but I wanted a different job. I want to work in the kosher kitchen. That way I get my own kitchen area. I got my kosher kitchen.

They have a kosher kitchen. So I want to work. What is that? Yes. Do they charge extra for that?

No, no, but if you want to eat kosher, you have to be able to follow your religious dietary restrictions. So we had a lot of Jewish inmates that wanted to eat kosher. Some of the Muslim inmates wanted to eat halal. So they could get on the kosher line as well. So I said, I want to work with you.

Do you eat a lot of Jewish people there? Yeah. Yeah. So I said, I want to work in the kosher kitchen. So I have my own, you know, food.

I can go there and cook my own food, which is what I did. So when I went in there, I cleaned up the whole place. I organized it, structured it, and I told the food service administrator, I go, look. I want to kind of come and go as I please. You know me, you know.

Nothing gets stolen out of there. I run a tight ship. Everything is clean. I do everything great because yeah.

I've never had anybody here.

Like you. You know who used to have that job by the way? Who? Kushner. You know?

Jared Kushner's dad. His dad Charlie used to be at federal prison. I can't Montgomery and he had that same job. No way. Yes.

So when I was there, he used to the kosher kids. Just the Russell said, you know, you remind me of, I go, who? Charlie Kushner. And I say, get out of here. No kidding.

Because yeah, he had your job. And he goes, but you're doing it better. [laughter] I say, you're just saying that the butter be up. But he goes, no, I'm kidding.

He's your, your work hard. Because well, I'm younger than him. So I get a little more energy. Wow. How old was Kushner in there for?

I'm not sure, but it was several years. Several. Yeah. No, no, no, no. No, no.

When I say several, maybe three or four or five, something like that. Wow. So would they give you like chicken and like. Yeah. So we had kosher chicken, kosher beef, kosher lamb.

Yeah, you know, rice. And I used to be able to get kosher bread sent in. And we had. That expensive, too. Yeah.

“Well, you have to have to keep the kosher, you know, restriction.”

They have to have the OU on it. You know, you need to work with them. I know. So I had to have all all the things there. But it was, it was great.

So the point is, everybody has it. Everybody has it. Really well. Yeah. Yeah.

So I tried vegetables and fruits and salads and omelets. And, you know, I could make my own pasta. But it's a four season to a federal prison. Believe me, it's prison. I mean, I don't want people to think that it's this nice place.

It isn't. I made the best of a situation. And I go, I go fishing up in Canada. And we're in a little lodge. And it rains.

And you get wet. And it's muddy. And we talk about how great it is. In eight to four seasons. People go there and go, why do you say this is so good?

This is miserable. We love it. Okay. Because we like the fish. And we make the best of that situation.

And we embrace what we can't, you can't resist what is. Because what you resist is going to persist. Okay. So you have to embrace it. You have to embrace it like a little kid.

You know, a little kid says, I want to go. I want to go to the, to the horror movie. I want to go to the, you know, and ride the, the, the, the, the, the roller coaster. I want to go to the, the hunt that house. I want to be scared.

I go, why would you want to be frightened? Why are you going to pay money to be frightened? Or remember this? I want to go to that movie because I want a good cry. You want a good cry.

You come out of the English patient. I've been in the English patient. And there's two women of crime. And I go, you okay, you leave me. Okay.

Yeah, the movie was so good. I'm so sad. I go, I could use it. You said it's good. You're sad.

You're crying. I don't get it. Yeah. Yeah. You have to see it.

I just loved the resort. Yeah. It was so sad. It was so sad. Why do people love to feel terrible.

But then when something in life happens, they don't want to embrace that emotion. Embrace it.

That's what life is.

So you can get excited one day.

“And maybe you feel some pain and sorrow.”

Okay. Embrace all the emotions over the system. That's a great. This is a great life advice to be honest. I mean, you lived it.

So, okay. So now you're home from your kosher place. You don't want to be there. So I kind of come and go as I think. So I go down there for breakfast.

And I'd serve the guys breakfast. And then I'm free for the day until lunch. So what I did was I told the food service guy. I said, look, I need that. It's a three man job, but you don't have to hire three.

You just hire one other guy. And I know the guy. And he's a direct marketing guy. That'll by the way. I do from the 70s.

Frank Sarkona. Oh, my God. Yeah, he wrote all the direct mail pieces. Yeah, they terrible. What happened to him.

He did nothing wrong. And he was selling kite is in. You know, which was a glucomondon, which was a glucomondon group. You're taking the glucomondon group. It kind of expands in the stomach.

And it makes your full.

“It's a great product that's still sold today.”

So it was glucomondon and kettison. Kettison came from shellfish. So we sold this product. And what they got him on, he had no customer complaints. 30% of his customers bought more.

That's how much they loved it. No customer complaints. But he called it the weight loss Institute of America. Corporation. That's the name of his company.

That's the legal name of his company. And he put that on the letterhead of his direct mail piece. The government said that was misleading. You're making people think it's a government agency. He says, well, it's a name of my company.

It's not misleading. It's the name here. I registered it with when I registered it. Nobody told me I couldn't register it. That it was going to be misleading.

They allowed me to register you. The government allowed me to register it. And that's what I put on my letterhead. No, it's misleading. He got convicted of misleading.

He got a 30 something million dollar.

Restitution, which you couldn't pay. And 20 years in prison. I think I did nothing wrong. Nothing wrong. Nothing.

So this poor guy was there. So I had him. Oh, wow. Yeah, so I had him be my assistant. We worked together.

So I had gone to morning serve breakfast. I'd go lunch or lunch. Going dinner served dinner. Because I had he'd anyway. And the rest of the time, I was free.

So I'd exercise, shoot pool, play tennis. Learned how to play bridge, you went down. You understand what this sounds like the foreseason. Yeah, but believe me, there are a lot of people there who are miserable. I was lucky.

I didn't have a wife. I've been a batch of my whole life. I didn't have any children. I didn't have any financial responsibilities. But imagine if I had a wife and kids.

Imagine how terrible it would have been. Because now the breadwinner of the family is gone. They have to kind of fend for themselves. Well, you meet so much money, though. They'd be fine forever.

Well, it depends. Most of these guys get older assets confiscated by the government. Do you get your assets confiscated? Even though I was not fined. I never got a fine.

It was no restitution. They wiped out and they took everything away. And they shut everything down. They sold everything off. Tencent on the dollar and wiping out.

They took all your money. 100%. Even though you weren't technically. Correct. Find with any correct.

There was no fine in no restitution. Are they allowed to do that? The government can do anything they want. I was with President Gorbachev. We were traveling together in Australia.

And we were on the plane. We had a private plane. We were flying. And we were talking about the KGB and how they influenced all the media. And they were Soviet Union.

And he said, and you know the CIA influences all the media in America.

“If you don't know that, you should, even though they're designated for international.”

It's not how it works. And we were laughing about the realities versus what people perceived to be true. And when I talked about our system of government and the legal system. And he said, he laughed like a fool.

He said, you know, it's never what the law says.

It's only what the judge says. And remember, the judge can say anything he want. One federal judge can say anything. Because he's the guy with the gun. So if he says take that person to custody, Baylor.

You're taking it to custody. Wow. You think you're presumed innocent. No. You look back at a lot of movies.

And they say this. They go, can you prove your innocence? Can you prove your innocence? Can you prove your innocence? Can you prove you weren't there?

Can you prove it? Wait a minute. The government is supposed to prove your guilty. You're supposed to be presumed innocent. But at the end of the day in America today,

we presume somebody is guilty if they're charged by the government. We presume that they're guilty. And then if they get acquitted, they got off. This is the mentality that people have. And this is very terrible.

This is very wrong. But the point is, the judge can do anything he wants. And it doesn't matter what the law says. And you say, oh, well, you can appeal. You're going to appeal to three of his friends.

Who's officers are right over there. You know, they have lunch together. And they go off together. And they talk. And then you're going to appeal to the Supreme Court.

You know, the Supreme Court's been around for a long time. They hear 70 cases a year. This is the same number of judges today as there was 100 years ago.

They only hear 70.

“100 years ago, they got a thousand applications to hear.”

You don't have a chance. You don't have a chance to appeal to the Supreme Court today. Because you just, they're not going to hear them. Did you not have a lawyer? I did the best.

I didn't help. I spent 10, 10 millions of dollars on legal. You didn't make your friends? He was a guy in prison with me. Guy made Mike.

He was a CFO chief financial officer of a major fortune five company. They had insurance. He did nothing wrong. When he did this financials, he conservatively gave the numbers low. And they said that was financial fraud.

He didn't jack the numbers up. He was conservative.

They spent 40 million dollars on his defense.

And he was convicted. And they ran out of money. Wow. Because the government has unlimited resources. So his defense costs 40 million dollars and insurance company maxed out.

He was convicted. Got a 10 year sentence. He appealed lost the appeal. Supreme Court didn't hear the case. Same thing with me.

So I had the best lawyers from Jenner and Black. Winston and Straun. These are the biggest in the world. The best lawyers cost a fortune. And they put on a great, great thing.

But the judge said, I'm not even reading your briefs. I'm just whatever the government wants. Yeah, the government says I'm agreeing with. I'm not going to read your briefs, Mr. Trudeau. I mean, it was really nutty.

It was really nutty. But look, at the end of the day, it doesn't matter. Yesterday is a canceled check. True.

“But like how much money did you have that they took away?”

Well, they took everything away. Right. How much money did you have that they took away? Well, they took everything away. Right.

It was like 200 million five hundred million dollars.

My balance sheet. My assets. My financial statements estimated about 300 million in assets at the time. But we were highly leverage. We weren't very liquid.

So we didn't have, you know, I couldn't write a check for $37 million at the time. Because we had enterprises around the world that we were financing. So we were financing leverage. But, you know, we had assets about 300 million. So I, okay.

We could liquidate. It'll take a couple years. You know, it's how you have to do that. But they didn't want anything to do with that. They wanted to take everything over.

Shed everything down. And wipe it out. Because remember, this was about a guy who is exposing the drug companies and the government. And the government and the media. So what does the government do?

What's their modus upper end eye? Number one, you discredit the person. Just look around today. Anytime a person is saying something. Whether it's RFK or whether it's this guy or that guy.

Whether you believe him or not, it doesn't make it different. If they're saying something that has a potential negative financial impact on somebody in the big sphere there, that person is violently attacked.

And the attempt is always discredit, discredit, discredit.

If that doesn't work, then you wipe them out financially. And usually do that by lawsuits because they can't handle the bad publicity. Your business is crumble. Or they can't handle the litigation. So they have to capitulate, okay.

And the third thing they do is put the guy in person. Because now we can't talk anymore. So they've tried the first two with me. It just didn't work. Every time they tried to crucify me on TV, I got bigger.

I was on the today show with Matt Lauer and Matt Lauer says Kevin, listen. Sell a lot of books. You know that Matt Lauer is going to cancel, right? Yeah, yeah. Could you be in jail?

I wasn't sure. Yeah, yeah, yeah, yeah, yeah. I knew about the scandal and everything like that. But back then. I know, back then.

That's true. Katie Kirk was there. Could you do a TV back there, right? Yeah, we had tons of TV. Yeah, yeah.

Yeah. So when I was on the today show, Matt says, Listen, sell a lot of books, but don't mention or bash the drug companies. There are biggest sponsor. And that was it.

So I don't remember the first question Matt asked me. But I remember what I said. I said, look, I don't care about the question you just asked me.

“What's important is why did you just tell me two minutes ago over there?”

Don't talk about the drug companies. Kevin, because there are biggest sponsors. That's the problem. You are being controlled by the drug companies. And everything that comes out of your mouth is what the drug companies want.

And you won't say something to your companies don't walk. And that's why the American public is not getting into truth. Because the sponsors, the drug companies are controlling the media. I mean, you can see he wanted to strangle me. I'm absolutely crucifying me.

And then they would, you know what they crucified me about by the way? He says, you said that tell-computer causes cancer. That's a lie. We know it's safe. We'll guess what we know today.

Tell-computer causes cancer. That's right. And it was one after the other after the other. One of the other ones that you put in the book. I talked about red dye.

Number that's in the food. I says, this is causing all types of health problems. Now it's eliminated. The FDA is finally damned up like every other country in the world. I talked about fluoride in the water.

Well, you got to follow the science.

“Well, the science in every other country in the world says that fluoride is a deadly poison.”

And then you shouldn't be drinking it. That's what's all in the book. Yeah. And that's what's all in the book. So everything he crucified me on today we know is true.

There may be other ones. I want to Google chat GPT this myself. I'm curious because I bet you there's been a lot. Like it's been 25 years. 25 years.

Yeah. So I have a big file called the Kevin was right file. You do. I do. Where is that file?

I'm going to get it back at the office. We're going to type it up. I just keep scribbled stuff and throw it in a minute. Yeah. Because what was in the natural cure is book.

In the natural cure book that today we know is true. Well, here's another one. Rebounding. John Stossle crucified me for that. They did an expose and he was jumping up.

And Kevin Trudeau says jumping up on a rebounder is good for your health. That's a lie. I mean, he goes Kevin Trudeau is the biggest liar in America. He says that jumping up and down on a rebounder is good for your health. I guess what we know now.

Yeah. It's one of the best exercises on the planet. Al Carter wrote the book, the miracle of rebound exercise. Okay. This is what it says here.

The stuff that Kevin Trudeau got right was ultra-processed food is making us sick. That's right. Big farmers profit motive influences what get studied and suppressed. Yeah. Ding ding ding ding ding ding ding.

Don't drink tap water. Ding ding ding ding ding ding. Avoid sunscreen. Ding ding ding ding ding. That's controversial critics call this flat out wrong.

But today, there's a serious growing body of research on the dangers of certain chemical sunscreen ingredients. Right. The importance of vitamin D and the overcorrection of set avoidance culture. Not settled science, but no longer fringe. Okay.

Organic food matters. You said that he pushed hard on pesticides and chemicals and food. Today, the research on glyphosate, pesticide residue and endocrine disruptors are validated a lot of the unending ding ding ding ding ding ding ding ding ding ding. The other one got health as the foundation of overall health.

He was talking about this before it was a multi-billion dollar industry. Ding ding ding ding ding ding ding ding. Stress and emotional state drives physical illness. He said this loudly today. Cycle number number immunology is an entire field.

Ding ding ding ding ding ding. Okay. Now, this stuff that was genuinely dangerous or wrong. Are you ready? Yes.

And I will challenge that. Okay.

He claimed animals in the wild virtually never get sick.

The vaccine should be stopped. Well, that's still kind of. I didn't say vaccine should be stopped. That's also free. Yeah.

But the vaccine statement I sit in there is look. Vaccinations are good. Right. We don't take 45 of them at one time. Right.

That's why this is like it. I'm not 100%. That sun block causes cancer and that oral Collation Cures heart disease. These range from incorrect to actually dangerous.

Is it though dangerous? I mean, the truth is some block. There's a whole thing about that. Of course it is. We know that.

And then the oral collation. How does that? What's that about? Yeah. Intervenious collation or oral collation products are being used.

Dr. Pompa is a huge proponent. And he's all over the place now. Did you? No, but he's proving that when you Kee late, which is claw pull out the heavy metal. Yeah, that's good.

It absolutely is.

“Yeah, you know, I think that's what this is not right.”

Not now. They're a little off there. They're a little off. That's why I don't understand that. The Kevin was right.

I got a lot of stuff. The Kevin is right. Yes. Yeah. Okay.

Also, he claimed there were natural cures for cancer, AIDS, herpes, MS, muscular dystrophy. All being deliberately hidden. No credible evidence supports these claims.

The bottom line framing for your, okay, this is for my episode.

They know it's me talking. Was Kevin Trudeau right? So you kind of are right on a lot of things. Well, most of them clearly, without even question, I was right.

And some of the last ones are still debatable. They're still free. No fringe in debatable, but there's more more belief that they're true today than they were when I first went. I was going to say, also, okay, so this is the, sorry.

This is the card I'm curious. He claimed there were natural cures for cancer. What's a natural cure for cancer or AIDS? Well, when I talked about it, I was really, you can't cure a symptom.

You have to actually stop the cause. So for example, the guy comes to the doctor and he says, doctor, every time I hit my foot with a hammer, it hurts. What's the cure? Don't hit your foot with a hammer.

Thank you, brim. So did you come to my office and have cancer?

“And so the question is, what is causing your body cells to go insane?”

Okay, so what if you put in your body? Are you taking Botox?

You take Juvederm? Are you eating residue-laced foods? Okay. So let's look at all the things.

“You have to find out what the cause is and then address the cause.”

Is that what you said in the book? Yeah, I remember. Exactly what I said. So even though I used the word cure, but at the end of the day, it's like, there are certain things

that you always have to go and find what is the cause.

What's the reason that's occurring? And then if you handle the cause, now you're focused. No, I think it's. We're not addressing the symptom. Any more Kevin was correct about,

because that's kind of crazy, right? Because this was like 20 years ago, 2005 that book came out. Natural curious, 2005. See, okay, hold on.

He called that eggs were considered very bad because of high cholesterol. No, I didn't say that. No, no, now research suggests they are not bad at all. I think did you say that they were good?

Yeah. What I said was people are afraid of the yolk. They want to eat egg whites and that's idiotic. The egg is a perfect food because in the yolk, you have the less of them.

Yes, you are right. Exactly. I was right. That's so interesting. There's a ton of them in there.

And they go on and on and on. Okay. Why does it say this? It says, how did you exploit legitimate fears to sell them things and subscriptions?

Those are all like, okay.

“Well, that's what one of the subscriptions that you are selling.”

First up, that line comes directly out of the press release

from the Federal Trade Commission. Really? That line comes directly out of the press release. No way. Yes.

So that's a chatGPT took exactly what the guy that said. So there was a subscription, because the book there was a book. But I told people in the book, look, there are new things coming out all the time. Were you selling any products?

No, no. And I told people, I don't sell product. That's the whole point. Do you weren't selling any like supplements? Nor did I take any advertising.

So in the book, when I said, hey, this is a product that I take, I don't have a, I'm not an affiliate. So I didn't get a commission on it. I mean, there were people that made fortunes and I said, Kevin, can I give you some type of compensation?

And I said, no, that'll ruin my credibility. I don't want the money. You keep the money. I want people to get it. So what I did was I had a website called naturalcures.com,

which I still own now. And we had back then a paper newsletter that went out every month. So the subscription was by the newsletter, and I'll give you updates on what the newest, newest development. We don't take any advertising.

And I don't sell any supplements and nor am I affiliate. So if I didn't newsletter, say, hey, I found this product, you know, garden of life or whatever or, you know, balance of nature. And it's really good. I take it.

Here's the link. I don't get a commission on it. Everybody else does. I didn't take a commission. I said, I refuse to take a commission.

And I refuse to take any advertising for products. Because then I want to be more like consumer reports, where we don't, we're not influenced by the advertising. Right, right, right. So let's go to the weight loss book.

Yeah. Okay, I hold that. I'm going to do this now. How about the weight loss chores book? This isn't, this is fun.

God, I'm happy you're here. This is like, this is really, you're like, you're great. And we haven't even talked about what's in the list. Oh, wait, no, it's unbelievable. You know, it's unbelievable.

I know, this is more interesting. We're going down memory lane here.

“I know the central because that's what people want to know.”

I mean, sure. Anybody who listens to this book, either people won't know because they're too young to know. Or they're going to be my age. And they're going to be like, oh, my gosh.

I totally remember him. And they want to know what happened to you. They want to know what happened to the book. If the book is legit still, these are all the things. And if you can, like, tell people, if you can satisfy someone's curiosity

and get them to like you again, then there'll be more interested in your book. But if they don't like you, or they don't trust you, they're not going to care about you. Sure. You know, this, you're the marketing guru.

I don't have to tell you any of this stuff, right? Like, I, I, I, I'm hearing it from you though. You say it much better. Okay. Well, thank you. But that is the truth, right?

Like, now I'm more interested in this book because I'm clearing up all of these things. And I would be remiss if I didn't ask you this. I know I'm going to do a story with you after we do that after we do this podcast. I'm like, oh my god, blah, blah, blah. I'm here with who, you know.

And the first question of people are going to ask me like, oh my god.

I, whatever happened to him isn't he this, because people will, well, I'm sure no, what's going on with you, right? And you've been until late. So either you're very, I have her, I did read that you're very charming though. So, well, I appreciate that.

It's true. It's like, well, that's why, how you made all this. Listen, I can promise you 99% of people who are trying to sell on an infermerschel are not going to be selling what you have much too sold. Because it's a personality driven thing. People obviously like to, right?

They believe you, you're enthusiastic.

People gravitate to that.

Well, there's two things I think people need to consider, especially if they're in business. But are you genuine and are you authentic? And if you look at the same thing, they are a little different. Tell me when you are reading a script that the marketing people wrote. Yes, totally agree.

Okay, you're not authentic, although you can be genuine. Because you generally want to help someone, but you're not authentic. So, one of the things that is unique and people should really learn to do this better. But not even wary so much about being perfect, just be genuine and authentic. There's no script here.

And every single infermerschel I've done, people say, oh, you're charming. No, I'm authentic in genuine. I mean, that's it at the end of the day. I'm not trying to pull the wool over your eyes. Right, right. And I'm telling you what it is.

I mean, even when, for example, we have a high priced item that I'm recommending. People can't believe what I say that when I say this. By the way, don't put yourself under any financial pressure. Don't use your credit card.

If you can't afford it, don't do this.

Do not put yourself in. And all the other guys who are selling big tickets, seminars, going, no, that's not how you sell it. You have to sell it this way. And that way, I go, no, you're screwing people.

You're putting them, you're getting them at a point where they want to do it. And then they're, they're overextending themselves financially.

“That's not what you should be doing to that person.”

You should get that person pissed off that they don't have the money to buy it. And then start making it so they can come to you and then pay for it in cash. You know, do right by the person. And sometimes we don't even take people's money. They say, well, I want to buy your apprentice program or something.

I go, what's your financial condition? You know, we don't want your money. Well, I want to know, but that way, hold on, I'm looking at this, that makes sense. Okay, I'm looking at what you did for the weight loss. Cures.

Yeah. Okay, detoxification and liver health matter for weight. Yes. Interesting. Weight loss without addressing the underlying hormonal and metabolic dysfunction.

Yes. Yes. Is it all true? It was right there.

Okay, cutting out process food, sugar, and artificial ingredients is essential.

Again, very true. Yeah. And the hipple found this controls weight, not just calories. Correct. The central argument was that the hipple found this regulate tongue or metabolism.

And that resetting it is key to permanently loss. Yes. Not just eating less. This is now mainstream and technology. It is the impact that it was seriously.

He's a witch. Yes. It is the entire scientific basis of the GLP1 drug addiction. Which is why I got crucified in this particular book. Because I knew in advance that the GLP1 was coming.

And so when I was talking about the HCG protocol invented by Dr. Simmons, not me. I did the protocol. I lost 45 pounds in 45 days. It's all documented by using the HCG protocol. But not only weight, I lost mostly fat as opposed to muscle.

My appetite was completely regulated. I was no longer the HCG protocol. Which is the Dr. Simmons protocol.

“And that's what I talked about in the book.”

But that handled better than the GLP1s. Because it resets the body set point. What is it though, tell me? You take a hormone-like substance called HCG. Which is?

Well, back then you had to go to a doctor and get a prescription. It was not for weight loss. What was it for? It was for a different types of issues. Sometimes increasing male testosterone.

But what HCG is? No. That's a hormone growth. No. That's hormone growth.

Growth hormone. HCG is the substance that the female body releases when you're pregnant. Because remember in the old days, a woman would go get a blood test and then the sea was pregnant. And the doctor would say the rabbit died.

If you remember this? No. Okay. Well, that's how women would know. I watch old movies.

I'm not that old either. I watch old movies. But when the woman would go to the doctor, he would take a blood test and then inject the blood into the rabbit. And if the rabbit died, that means she was pregnant.

The reason the rabbit died is there was HCG in the blood.

“So that's how they determine whether you're pregnant.”

The HCG is released in the blood so that the body will release from the brown fat cells calories. So when you're pregnant, the HCG tells your body as a woman. You can now release the brown fat cells into the blood to feed the fetus. That's what it does.

Brown fat is what women can't lose and guys can't lose. You can't do it. You can't get rid of it. You can't get rid of it. HCG is the only way to get rid of it.

It actually looks like you've had liposuction after you do the HCG because the brown fat. So if I went to a doctor and said, hey, I need some HCG. You can do it online now. You can actually get it online. You can do it a little while you mix it up.

But when I see it. Why?

Because you have to buy the HCG.

You have to mix it properly. You have to get it into an injection. You can't do it. Subcue. You have to do it intramuscular.

You have to take it every single day. Even though it's only a small 125 units of the HCG, you take it daily.

“And you have to do a very specific diet with no fat, very specific calories.”

Okay. So people don't be doing this. Please. It's, it's a little bit of a thing. It's a thing.

But it's, but you did tell people to do it in the book. I told people this is what I did. This is what I did. This is what I did. This is what Dr. Simians wrote about in his bookpounds and inches.

This is why it works. This is how it works. And this is something you should get to know. So are people not doing it? And there were clinics all over the country that actually did it.

Oh, okay. Well then. So they were clinics all over the place. And still today there are clinics doing it in the online resources. Because it works.

But for a lot of people, they find it challenging or at least daunting when they look at the protocol.

The reason I got in trouble for the book, here's what I did.

I said, I did it and I found it easy. And I said in the book, I did this. And surprisingly, I found it easy. Right. It's your, yeah.

Okay. So the government said, we don't think it's easy. And my argument was, you're on her. Did you actually do the HTTP protocol? No.

How do you know if it's easy or not? Yeah. How do you know? Of course it isn't saying anything. I said, and if you did it, maybe you would find it hard.

And maybe I would find it easy. It's subjective. Hey, I just talked to a guy, by the way, who went skydiving. And he told me, it's easy. I got into a plane to go skydiving.

Guess what? I didn't jump out of the plane because I found it's hard. So is it hard or is it easy? It's subjective, your honor. Yeah.

Put him in prison. 10 years. That's literally what it is. That's what I'm doing. I'm arguing with the judge.

Put him in prison. Take a bailiff. Take a boy. The marshal said, the he's the most liberal judge in the whole building. What did you do to piss him off?

Oh, my God. And the marshal said, I got your book by the way, we're big fans. I go, well, can I get like a sandwich or something before they haul me away? Because yeah, yeah, yeah, let me. Oh, my God.

This is hilarious. You are such a kick. You're hilarious. You really are.

“So, okay, so that's what happened in the book.”

So you did it in bubble. So people could still do that if they find it online. Look at the end of the day. I got probably a hundred thousand comments that came in from saying, I did the HCG protocol.

Kevin, it was easy. It was fun. I lost 30 pounds in 30 days. Are you making it right back though? No, no, we need to do if you have to do it right.

You have to do the protocol that you have to do six weeks maintenance. And then it resets the set point.

Then basically the issue is, you're not.

Are you looking at up right now? You're just not, you're not hungry again. But look, you have to do it. I know what you're talking about that. You got it because it's easier to just inject this GLP1 and not doing it.

It's easier, right? That's that's easier to just do the same thing. But one thing requires a diet and one requires a diet. And it's a little bit more. It doesn't hurt more.

It doesn't hurt at all. You said it goes intramusical. Yeah, it's intramusical. But the needle is so thin, it doesn't hurt at all. Okay, so it doesn't take away your appetite completely.

It does take away mostly. But again, it's a protocol that has to be done properly the first time. But like anything. I can't even wait back with GLP1s. Yeah, you're going to, I mean, that's for sure you're going to gain it back.

Yeah, that's for sure. I mean, that, that evidence is pretty clear. Nobody, if you once you stop taking that, it's automatically going to come back. Yeah.

At least with HCG, if you do the protocol completely and properly, it'll take gears for it to come back. I mean, and if that's if you do everything wrong. Really, how long does it take though like to get activated in your body? Just two days.

So you do the protocol for maximum of six weeks, which is 45 days. So you could lose up to 45 pounds up to a pound today. Women use a little bit less than that. And no muscleness. Very slight.

“And we know this, when you test the best way to test the,”

the muscle is to do the submergent test that way. You can really test the fat versus the muscle. So you lose a little bit of muscle, but it's mostly brown fat. When you see this in the way the body is resculpt and reshaked. Really?

Yeah. Yeah. The studies are really impressive. And the one thing the government did say by the way, which is a big feather in my cap.

They said, "Look, we're not saying the protocol doesn't work. It absolutely works." They said it. The government, we, we can see that the doctor, Simeon's agency.

Because you said it was easy, ten years. [laughter] I mean, it doesn't.

That is remarkable. It's not. It was remarkable.

You know I'm all about finding an edge.

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M-A-N-N-A vitality.com and use code Jennifer20. Is it's federal prison that you are at? Was it considered low-medium high-medium research? I started at M-C-C Chicago, which is the Metropolitan Correctional Center, which is a manhouse.

“Yeah, people doing triple life sentences, murderers,”

all types of crazy, terrible, horrible people. So that's where I started. I started a couple of stabbing, a couple of fights. You weren't scared? I'm there, what am I going to do?

Be happy, parents. Yeah, it's okay. And then I got shackled up. You know, handcuffs. I'm such an arch criminal here.

I'm contempt of court. Yes. And I'm shackled up next to the guy who killed two guards in this last prison. I go really, really, you're putting me in the same cell

with the guy who killed two people in the lab. And I'm here for contempt of court, because I said the word easy. So I'm shackled up, and I'm in my paper pants and my paper t-shirt. I'm on the tarmac at O'Hare Airport. It's freezing cold.

I mean, freezing. And they've got a standing on the tarmac. We have paper, paper shoes, paper pants, and paper a paper shirt. Short sleeve. And we're shackled up with our hands around our waist and our feet.

And we're standing outside in the freezing bitter cold in Chicago. We're all of the marshals are in parkers with their shotguns. And they've got scarfs and gloves on. And of course, luckily, I had studied yoga and pranayama, which is breathing. And I knew what's called the breath of fire.

So you can generate huge amounts of body heat. Yogis and different monks in the east and the Himalayas would sit. And melt the snow all around them because they can generate so much body heat. So I started doing this because I didn't want to freeze. And so I'm sweating on the tarmac.

And all these other guys are shivering and going. I'm so cold. And the marshals looking to me going true, though. You're weird. I'm not cold.

I might be weird, but I'm not cold. I'm not cold. Exactly. Holy moly. Okay.

“Now we can talk about how, case, you get out of jail in what 2022?”

2021. What's 2021? And it was prison, remember. Sorry, sorry. You're right.

Prison. First saying easy. And then, so do you have any money? No. Zero.

The government still said I owed them money. So 30 million dollars.

They said they're 37 million is where it started.

Oh, now they're down to 30 years. Here's the thing. This is the best part. Okay. So I go to court.

And a judge says, are you hiding money? I go, I just spent 10 years in prison. If I was hiding money, wouldn't I just write you a checks instead of spending 10 years in prison? Are you insane? I go look.

Oh, they gave you that option. Yeah. Yeah. Yeah. Yeah.

At 37 million. And then I don't have to go to prison. I go, I don't have 30. I have my companies. It'll take two years from me to write the check.

I have to basically liquidate some things. It's going to take a couple of years. I can put you on a payment plan here. And I'll get it paid off in a couple of years. We're just not that liquid at the present time.

You caught me five years ago. It was different. But, you know, I made big investments. Capital expenditures and companies and different assets around the globe. So our companies just aren't liquid that much.

I mean, General Motors wasn't liquid. They couldn't even make their payroll. Wow. So they gave you the option.

They said, if you pay 37 million, you don't have to go to jail at all.

Correct. So that was, that was what's the judge said. And I said, look, if I had the money, I don't want to go to prison. So you didn't have the money. Now, I said, I got the assets.

It's just going to take a little while. I didn't want to let you do that. No, because it wasn't about the money. Yeah. It was about discrediting somebody who's a critic.

“But why didn't you work on releasing those funds while you're in jail and get old?”

I couldn't. Because they assigned a receiver to take over everything and just liquidate it all. So I didn't have the choice. So when they put me in prison, they basically just confiscated everything. Wipe everything out, sold things two cents on the dollar.

I mean, it was ten cents. You can sense two cents, two cents in some cases. Two cents? Absolutely. Horrific.

We took a hundred and fifty million dollar asset that they sold for a million dollars.

Which is ridiculous. And then the receiver took eighty percent of the money. What do you mean? The receiver collected the money goes, well, our fees. Oh, really?

He took eighty percent of it. I mean, it was just a credit. This is crazy. It was a criminal. So I came out.

I got nothing. Twenty one, twenty one. Yeah, twenty twenty. I got to go to the court and the judge says, are you holding any money? I get a, are you in saying your honor?

I mean, if I, if I had the money, why would I spend ten years in prison? I go, you appointed the world's greatest receiver and the world's best forensic accountate. Who you said and the FTC of the government could find any asset that I had hidden. But they didn't. And they just says, well, the reason they couldn't find it is who you didn't tell them where it is.

He said, excuse me. I go, they can find Pablo Escobar's hidden money. They can find drug lords. They can find it. They couldn't find it.

But they couldn't find, I must be the greatest asset hider in the history of being kind.

For them, the greatest forensic accountants, not the find and nickel.

“In the fact that if I had the, how much do you think I have hidden?”

At least 300 million. I goes, and why wouldn't I write a check for thirty seven? It makes no sense. So I said, don't, I said, your honor. Do I still even owe money?

Because nobody's asking for a refund. What's the money for it? You said to give you the money, you hold it. And if anybody wants a refund from the book, then you would give it to them. And anything left would come back to me anyway.

It's been 20 years since the book has come. No one wants a refund. Nobody's asking for a refund. In fact, they're all writing saying they don't want a refund. They loved the book.

They lost the way it was easy. I got 100,000 letters. I got how much money do I owe? And he said, I'm not going to tell you. It's where to go.

It's in the record. He jumps up. He jumps up. He had had a cane. He jumped up out of the, out of the chair.

And almost falls down to run off the bench and get back to chambers. And go, you're on it. Any answer to the question. He's hobbling around like running away. And I'm looking at how come.

You won't even tell me if I owe money. If, if so, how much? So then what happens to you? So we kept negotiating. So, but here's the miracle of miracles.

“Finally, one day he calls us into court.”

We don't know why. It's a big mystery. Where are you now? Where? I'm in Chicago.

So you buy out. I'm out, but I'm on home confinement. So I'm locked up in. Could you only got like a year and a half off? Yeah.

That's not much. Well, that's the maximum you get under. And the federal system. Okay. So he calls us in.

And this, if this doesn't vindicate me, nothing will. Calls us into court. No one knows why. He requires that the government lawyers come in from Washington, D.C. No one knows why.

He comes up on there and he says, I am not an independent arbiter of this case. I am biased. And therefore, I am refusing myself. That's all I'm going to say.

We walk somebody.

He finally admitted that he was biased.

He admitted an open court that he was biased all along. Against me. Really? And I'm thinking. Do you have it on breakfast?

Oh, yeah. And I go to my corner. Can I sue them? Can I sue them? Yeah.

Can you? I spent 10 years in guilt to a guy who just admitted he was biased. So he turned it over to another judge. And I'm going to call him a real judge, Harvard lawyer. They call him the smartest guy in the building.

And we have a hearing with him. We walk into the hearing room. And the papers from my case are stacked up on the bench. I mean, huge. This is going on for two decades.

And the judge said, I want you to know, I read every single one of these pieces of paper. And I have no idea why Mr. Trudeau is hearing court. Are you serious? Yes.

And I thought, thank you, Jesus. Someone say, I'll allure and thank you Lord. But eight and a half years you spent right now. Correct. I can finally.

Do they give you your? No. And so the judge says, I don't even know why we're here.

the government said we want to settle. We're done. We sat down. We negotiated the settlement. I signed and now it's over.

Complete vindication. No finding of any wrongdoing. That's what the document says. Consent decree says there has been no finding of any wrongdoing on Mr. Trudeau's part.

That's what it says.

And that's never reported in the news.

Never. Can you remember it? They were like, I do, but nobody listens. Because all they listen to is what the government says. The previous stuff the government said,

scammer or snake oil salesman. Because again, they just tried to discredit. Somebody was on a radio show and a fellow says, you're a scammer from the 90s. I goes, really, what did I, what was my scam?

Well, I don't know, but I read some place that you were a scammer. I go, but that's right. I know, but what did I scam? Was I selling oil wells that didn't exist?

“You know, was I selling stock and companies that didn't exist?”

What was I scamming? What was I even selling? Get any of you? No. But I remember somebody saying you were a scammer.

That's right. That's how dumb people are, really. That's how, you know, zig-ziggler, the great motivation that speaker called these people sniops. They're susceptible to the negative influence of other people.

They're basically sheeple. They just parrot whatever they hear and they love train wrecks. So any bad news and they love to be haters. They hate people who are successful. They're hate people who turn their life around.

They're hate people who learn from their mistakes and go forward and become a better person because of it. They don't like that. They want you to fail. Because they're in the basement of their mother's house, you know?

400 pounds, they have no life except to sit on the internet and write negative comments about people.

So basically, this happens in 2021 and then when is it over?

2022. My home could find when I believe ended somewhere on 2022. So then how do you make a living? Well, first they wouldn't let me work. So, okay, so they don't let you work.

So here's what happened. Did you have this lady? Yes, so. Who was part of your team? Yeah, well, not back then.

She was a member of a club that I started before I went away. What kind of club? Yeah, you said that. How did the global information that work? And we're a success club.

We're basically like YPO. Yeah. You know, young person's organization. I'm part of that. So it's like YPO.

Yeah, but most people don't qualify to be in YPO. So our club is for people that want success or healthy or health oriented. Have a positive mental attitude and want to meet other either. Like a free YPO. Yeah, like a like wealthy people or successful people or other people that want to be successful

or entrepreneurial, health oriented, you know, positive mental attitude. And that type of thing. And so they join our club.

We have seminars meetings.

We have local chapter meetings around the world. How many people are in this club? We have thousands. I actually bought the entire cruise ship. The Norwegian cruise line, the Pearl.

So we own that ship for a week. And we, 2200 of our members were on that ship. It was complete sold out. Where was this? That was in January.

So you still have this group. Oh, yeah. The club still went on. Are there. Are there like fees?

Yeah, yeah. There's an initiation fee when you're joined. How much is it? It's $1,500 to join and $150 a month. Oh, okay.

Yeah. So it's cheaper than YPO. Oh, yeah. But.

“And then if you want to upgrade the level two.”

We provide additional training, success training courses at level two. And then there's level three goes up 12. Okay. So then you have like a revenue stream. Yeah.

Yeah. So that club. But that club was not mine. Remember the government took it all away. And other guys bought.

Yeah. They took that away. And other guys bought. That doesn't belong to. I just bought it back.

When. This year. But how did you afford it? You've no money. Well, when I came out.

Okay. Well, you had no money. You had no money. Okay. That one looks pretty nice.

It is pretty nice. It's like 100 grand for that one. Yeah. At least. At least.

And then the jewelry comes from right here in Beverly Hills, Michael Boat. Boat. He's my. But I'll.

But. But I'll. My joke. But Julia. But you're not exactly poor again.

No. No. Right now. I'm doing very well. How are you doing.

How are you rich now? Well, when I came out of prison. I had nothing. Yeah. So what I did was.

Well, some of my supporters started the Kevin Trudeau fan club. They started it when I was away. And they said, listen, when Kevin comes out, he has nothing.

“If you want to help him kind of get back on his feet,”

you can make a donation to the Kevin Trudeau fan club. So I had thousands of supporters around the world. Makes a, you know, $10 donation. $50 donation. $100 donation.

So I started off and I had some money. How much did you have? I had a good amount. How much? A good amount.

Like a hundred grand. Two hundred grand. A good amount. It started off for the couple thousand dollars. So when I came out, I had $10,000 dollars.

Okay. So that's what I, that was my start off. Okay. But then we had the internet.

It's right. You just called the internet. And it was something. That happened while you were gone. Correct.

“There was something called Zoom, which I never heard of before.”

So there's people all around the world that know I'm out that are trying to email me and find me on something called

social media, which I never heard of something called Facebook or

all these things. So I didn't know I'd go. No, I had no idea. How are any of this stuff work? So I call people and say, how does this work?

And people are tracking me down because there were Kevin Trudeau support groups on Facebook and Kevin Trudeau fan club groups on Facebook. So people are saying, how can I talk to Kevin? So I had some volunteers. And I said, listen, why you just talked to them and tell them,

I'll do some consulting via this thing called Zoom. And they can pay. And all of a sudden, I get booked one after the other after the other. Everybody wants an hour consulting. So it started off at $1,000 for the hour and went up to $5,000

for the hour. And so people were just booking me one after the other after the other. And then I had marketing guys go, you're the greatest marketing person of all time.

I'll give you a check for $250,000.

If you will help me with my company and a percentage of sales.

I go, yes, I can do that. I have some free time. So virtually the universe created this avalanche of people that said the legends back. You know, what the Wall Street Journal,

the New York Times called the greatest marketing man of all time. America's marketing grew, marketing genius, etc. They're all flooding in. And the guys today in direct marketing, they were Kevin. I watched all of your information.

“So that's why I'm making tens of millions of dollars a year.”

Because I studied your marketing back in the 90s. I can't believe I'm talking to you live. So all of a sudden one thing led to the next. One guy's telling another guy, hey, I just talked to Kevin Trudeau. The guy we've been studying.

All of his infomercials. I can set us up with a counseling meeting. And he can show us our business and help take it to the next level. He can 10x it. And so that's what happened.

I had this massive influx of revenue just sitting there. While I had an ankle bracelet on. No way. Yeah, and I'm just on this is like a miracle. I mean, virtually a miracle.

Because I didn't know if I if I was going to make it. You must have been scared. I wasn't scared. I didn't care. Because I think I've been there done that.

So I didn't know I was going to make it come back. So I thought, look, I have no problem living in an ashram. You know? Well, I live in prison for God's sake. I mean, I had a friend of mine who's a guru.

And she says, you can live with me. You know, I think fine. I didn't matter to me. But this just kind of happened. How would I speak in gigs?

“Do you do a lot of speaking gigs or like mastermind talks?”

You know, I'm not a professional motivational speaker. And there's a lot of guys that I know everybody in the industry. You know, you name the name. I probably know them. Yeah.

That's their business. And I kind of give them a hard time because it's like, look, you are in the business of selling books or seminars or audios or videos on how to make money. But what have you ever done in real business to actually make money?

Right.

I never gave a talk or did anything until I generated at least 10 billion

in sales. So I actually did it first. So when I talk about success or how to become successful or how to set a company or how to do something, it's coming from a depth of knowledge that really

nobody in the industry has because I'm not in the business of motivational speaking. Now, somebody calls and said, will you give a talk? I may or may not do it because that's really not my business. And I charge, I would charge an astronomical amount of money.

In my private club, the global information network, you know, I teach those members. And that's really what I do. I teach the members and mentor the members and help the members achieve greater success.

But I do some talks and I still do some more. And you meet with these people. We have four major events a year. Weekend events. So I'm at the weekend events.

And then we also have four seminars online a year. So that's eight times a year. I also put together all the online training courses called the Success Mastery Course. So at level one, it's like 25 hours of training.

And it's designed to go in steps. So I actually put together, and I wrote this when I was a person, which is, again, which is, you know, this is the brilliance of that the universe giving me this gift. I have the only virtually PhD course on success that is

systematic step by step by step. And it's already done. Because I have, I was taught the entire success puzzle. So there's a puzzle with all these puzzle pieces.

And it's called Total Success in Life. So all I do is I teach it to you. This is what was taught to me. Where every other guy out there, or woman, who's out there teaching success, they're making new,

they're making stuff up all the time. Oh, I just discovered this. So I just came up with this idea. I just came up with that idea. I go, well, I don't, I'm not coming up with anything.

I'm not inventing anything. I was taught how to become successful by my mentors.

That's it. And I just teach it to other people now. So I think it would be a huge business for you just to go to like, like, just mastermind or in sales, you know, sales teams, marketing teams

for their like yearly roundups. You know what I mean? Yeah, and I'm certainly open to that. But again, you know, You make so much money.

Yeah, but that's working for money. And if the business is that I've established over the years, you invest time in money, and then you sit back and have residual income. Yes.

Versus. Much better.

“You have to go out there and do a speech.”

And look, I've been paid a million dollars to speak.

I spoke with General Norman Schwarzkoff and President Gorbachev. I was given a million dollars. This was back 20 years ago. You were.

Yeah. So I got a million dollars. I got a million dollars called the world's masters of business. It was an Australia. We did Brisbane, Sydney, Perth, and Auckland.

We did four, four appearances. We had 35,000 people of each appearance. I got a million dollars. Plus, I sold. I was talking about memory back then.

I sold the mega memory home study course. And we sold five million dollars with the memory courses as well. What did you sell? Because you couldn't remember what we just talked about. Well, then that was a little younger.

And I was on top of my memory game. Yeah. Okay. You sure? Okay.

Because I mean that. Okay. So then walk me through how this happened. So now you write this new book. Okay.

Let me know. Now we can talk about your book. How is that? Great. Good.

Okay. It's called your wish is your command. How to manifest. Yeah. It doesn't hate that word.

Why did you put that in the club? Because that's the word that all the SEOs and everything has to. It's like hits the number. If you put how to set and achieve your goals. It would get like zero hits.

So this was SEO related. Yeah.

“So there's certain words you have to put in the title to hit the certain buzzwords”

that people are looking for. Right. That's true. That's true. That there's like zero Google searches for that.

That's probably true. And how many so the book is called your wish is your command. How to manifest your desires. Is the SEO high on the word desires on command or wish? Like what is all of them?

Yeah. And you can put dream. You can put reality. Those are other also good words as well. See, this is where you become.

This is where the marketing person and you. Right. Because you knew that. So when is this book? When is your right this book?

I wrote this book last year. But it's based on a seminar I did over 25 years ago. Okay. And so having books have you sold? Have you sold any?

Oh yeah. Yeah. We've sold. I think over 10 or 20,000 so far. We are just soft launching it right now.

Just went up on Amazon. It's just went up on Amazon. Okay. So what is in this book?

“What are people going to learn if they read this book?”

Okay. So if a person is familiar with thinking grow rich by Napoleon Hill. Okay. That's a very good book. Very good book.

The law of success in 16 lessons by Napoleon Hill. Very good book. Ask and it is given by Esther Hicks. The teachings of Abraham. Very, very good book.

So if you look at books like that on success. They do have some things that are missing. Because when you talk to people that read those books and saying, "Have you achieved great success?" No.

Okay. Tell me what the recipe is. Or the basic formula for manifesting. And they go, "I don't know." You just told me you read those three books.

What do you mean you don't know? Because they really don't tell you. So what I did here was I put together the absolute simple step by step recipe. There's a 40 point algorithm that I was taught back in the early mid-70s on how

to manifest or how to create your reality or basically how to set a goal in achieving.

There's a 40 point algorithm. The meatman has different weights of importance. But if you follow it, it produces a specific result. Just like if you follow a recipe. And I was a kid.

I used to make cakes. My mother was from Italy. So she cooked this Italian food. But she wasn't a baker. So I thought, you know, I watched the galloping gourmet on TV and, you know,

the French chef, you know, Julia Childs. Yeah. I want to cook cakes too. You know, I'm a little kid, right? So I go, "Man, give me a cookbook on cakes."

So she didn't have one, so I went to the library. And there was a cookbook on how to make cakes like in the shape of a butterfly or something like that. Like, you know, like, "Oh, okay, I'm going to take this home." Now, I'm not the smartest guy in the world back.

I'm a little kid. But I'm reading the book and it says, "Get an eight-inch pan by two-inch. All right, mind you have this, yeah. Get away from me, you'll ball with me, yes, here's the pan. Okay.

Do we have butter? Yeah, yeah. Do we have eggs? So I'm reading the recipe and it tells you what to do. Take a bowl.

Okay, he's a bowl.

Mix, put this in first, this in second.

Then stir the dry ingredients and slowly add the milk. And I'm following the recipe and then I bake the cake.

Then flip it over and then angle it this way." And I'm just following the recipe. Put the little M&Ms here and it has a picture. And then I present it to the family. On a Thursday night, all my aunts and uncles come over the house.

And I get this butter-fly cake. And everyone applies and they go, "This is unbelievable. How did you do this? You're a genius." And I go, "No, I just followed the recipe in the book.

Anybody could do this?" No, I couldn't do this. I could never do that. Yeah, can you read?

“Yeah, all you have to do is follow the recipe in the book.”

And I showed my aunt. And I watched her and she wasn't following the recipe. She was doing something different. I go, "That's not what it says." And then she comes up and it's a disaster.

So I'm thinking, "What's wrong with these people?" Success is the act of the same. If I tell people do this, they go, "Okay." And they do something else. So I didn't know, I told you to do this.

Not that. You can't follow instructions.

So the bottom line is success is duplicatable.

But one person is done, you could do also. There is a pattern for success. There's a recipe or a formula for success. All you have to do is do the steps exactly as outlined. And you get a quantifiable, specific result.

And that is success. You make more money. You create the relationship of your dreams. You get them to create health. You're happy.

You don't have things trigger you anymore. People can't push your buttons because you've eliminated the buttons that people normally push. And they yell at you and you're looking on the gun. You're not affecting me. Yeah.

And they're looking, you didn't get mad. And they leave because they can't push your buttons. So that's what the book teaches. The book teaches how to actually do the thing. How to actually, this is the step by step you do this first.

You do the second. You do the third. Here's the recipe. Here's what you do. And what it does, it's written using hypnotic language patterns and certain syntax in the words.

So that it deprogrammed you because even though you were born to win, you've been programmed to lose. We speak. The way we speak shows you about the programming.

Oh, that'll never work for me.

Stop. Cancel. Cancel. What you say is what you get. You just put out the that'll never work for you.

And now you're going to try it. Why do you think it's going to work? You just put out into the universe. You spoke into existence. The fact that it's not going to work for you.

And you wonder why you're not successful. I mean, the words that you have have meaning. Little things like that. I'll tell you a quick story. It's like the secret kind of.

The lava traction. Yes, but there's more to it. You actually have to do some effort. I'll give you an example. How to friend of mine.

He teaches success. Most of all this stuff. But he's struggling. I'm struggling making these deals. I get all these deals and they keep blowing up at the last minute.

So I go, look, and I've been with you as you're negotiating this deal. Do you realize you have a habit of saying the word concern? He goes, what do you mean? I go every time you get a contract, you say, I have a concern with this paragraph. Every time you say the word concern, that comes from fear.

That means your whole body starts vibrating fear.

And your deals never happen.

You don't understand what you're doing. That word is so powerful. It automatically kicks in the fear vibration, which is pushing away or repelling success.

“So what you have to do is do what success so people do.”

Change the verbage. So watch this. You have a paragraph and you tell the person, hey, I have a question about this paragraph. There's no fear there. That's neutral.

Or you say, can you clarify this paragraph? That's neutral. Instead of saying I have a concern. But let's take it to the next level. I watch this.

I think we can make this paragraph better. Now you've just taken control. You're, I'm getting goosebumps all over it. Because once you say that, your whole vibration changes. You are in control, your income, income man.

You are at cause over your environment instead of being at effect. You're now making it happen. And the universe will yield to your will. And therefore it will happen. I love that.

Give me another one. Well, a lot of people want to ask him, what is the manifesting formula? We hear this common. Oh, you have to picture in your mind what you want. True.

What else? So people will say, and you have to feel right now as if you would feel if you actually had it. Feeling is the key. Bravo. That's true.

“Arnold Schwarzenegger talks about that specifically in his Netflix documentary as the key to having”

him achieve all this success that he did in all these different disciplines. Whether it was the Mr. Olympia, real estate and Beverly Hills. But his whole thing is work hard. And that's what I believe. Right.

But he talks about it. He's going to believe that it's a reality. But there's something else that Arnold says that nobody will read in any success book, except this Arnold said he hated Austria. He had to leave and get to America.

Watch. Jim Rome, the great Jim Rome, one of the greatest motivational speakers. Who's the nicest sweetest guy in the world. Everything is love and beautiful and happy.

“He says the most powerful emotion when it comes to success is disgust.”

You have to find something in your life that disgust you that you will not tolerate anymore. That's the only way you'll achieve success. You don't live there. But you have to have something that just disgust you to the point where saying, I am sick and tired of being sick and tired.

I am not going to tolerate this anymore. This is not what I want. That's what I want. And that's what Arnold did. He goes, I'm sick of this little town foul in Austria.

It disgusts me. I'm going to America.

So you first have to find out exactly what you will not tolerate anymore.

What disgust you. And from that point you do step two, which is clearly defined what you want. With specificity, I ask people what your name, Joe Smith. What's your address? One, one, three main street.

What's your phone number? It gives me the phone number. What do you want? Well, let me think. I want some more money.

Stop, cancel, cancel. You just fail. Fail. Fail. Go back.

Do not pass. Go back. Do not collect $200. You failed. What do you mean?

You didn't tell me what you wanted. You hesitated. You didn't hesitated. You didn't hesitated when I asked your name, and then when I asked you what you wanted, you said some more money.

What the hell does that mean? There's no specificity there. You got to be specific. You got to know exactly what you want. As well as your own name.

“You have to know exactly exactly exactly specificity.”

Then you got to write it down. There's a great study. And nobody knows him even if it was true. But it sounds great. It's exactly what you used to talk about it.

From Yale University or Harvard. Back in the sixties. The graduating class was asked, how many people have specific goals for the future? Only half of the people said they had goals. How many of you that have goals for the next 10 to 20 years have those goals written down?

3% of the class said they wrote down. Their specific goals for the next 10 to 15 to 20 years. 20 years later, the class was interviewed again. That 3% had accumulated more wealth than the other 97% combined. Written down quantifiable specific goals is the key.

I'm with a friend of mine who's a 35 million dollar mansion in his house.

And his buddy, another super wealthy fellow. And I asked him, do you have written down goals? You go, of course I do. It was almost like what a stupid question Kevin. Why would you even ask me?

Of course I have my goals written down. Really? Like of course I know what I want. Of course I write it down. And is it typed up in their computer?

No, it's not a piece of paper. It's written down. And I bet you don't tell anybody your goals. Nope. That's another trick.

You don't tell anybody your dreams. Don't tell people your goals. Why? People want you to do well. Just not that well.

There's counterintention even if it's subconscious. They don't want you to do too well because you and them are at the same level. And if you do really well, you go way above them. That doesn't make them feel good. They don't want you to do well.

Don't tell people your goals. I come drive it and drive it with the brand new rose Royce. Daniel goes, you didn't tell me you're going to get a rose Royce? No. I could maybe you don't like that car.

Maybe you'd have some subconscious little counterintention. But she likes private jets. So we're talking about getting a private jet. We can share that dream together. And we can work together as a team on it.

You know, let's-- But my wife came out. Yeah, yeah. So wait, you second. So now you're at a level where you have money for a private jet again.

No, not you. But I'm still looking for one because that's the next trip. You can't look at how much money you have and then figure out what you can buy.

“You have to figure out what you want and the money will catch up with you.”

You have to dream big first before the money will come up.

You don't say, well, this is how much money I have. So what can I fit in there? No, you go. This is what I want. Money?

Come on. Get moving. You get to move faster. That's how it works. So you start looking for things when you can't afford it.

You start dreaming. Now, you don't live in a dream world. But you have to start dreaming now. And this is what every single person does. Walt Disney was here in California.

He just got wiped out from his business partners in New York. They stole his cartoon character Oswald the rabbit, which nobody even hears about. Right.

And he said, wait a minute. They stole my cartoon character. But they didn't steal my ability to create. And he goes to that was the day that he wrote down and scribbled Mickey Mouse. And that's when he started working on Disney land when he was flat broke.

He said he started dreaming about this place. And he said, the happiest place on earth. But they call it now. Disney land. But he was dreaming about it when he had no money.

So you saved yourself. I want to private jet. I want to be this way that way that way. And then you reverse engineer it. Well, I let the universe supply the how.

You can't get caught up in the how.

“You have to get caught up in what you want.”

And let the universe present the how to you. It was a great scene in one of the Star Wars movies. I think it was the very first episode, you know, in the lineage, actually the fourth movie may, but the first episode where the Jedi Knight is they're deserted on some deserted island. And they don't know how to get out their planes broken or whatever.

And he's just not worried at all. And the other Jedi, what are we going to do? And he goes, oh, I don't know. Something will present itself. Because it's like, something will, I don't know.

So we was, how are you going to make them money for that? I don't know. Something will present itself. And then magically something does. All of a sudden they get a phone call.

And the guy says, hey, there's this company right in Chicago. They love you. Everybody knows about you as the marketing guy.

And they're already going to become a multi-billion dollar business.

Maybe you can help them out or give them some advice. They'd love to meet you. I go down, I meet the guys. They offer me a board position, some equity in the company. Well, the company already went from a $10 million valuation to a $5 billion valuation.

I mean, that fast. Okay, that's a miracle. It came from nowhere. It comes from nowhere. So how why did that present itself?

Because I have a dream of some of the things I want for my club, for my members in the club, how I want them to benefit. The finances we're going to need to give them these benefits. Okay, good, universe figure out how to make this happen. That's your job.

My job is to dream. The universe is job is to figure out and present to me the how. And then my job is to not pull pull it. Like an idiot. Pull pull it.

Yeah. And go off. That's. Yeah. They're giving you.

That don't pull. That was, that was, and I remembered this from the first time when I get two guys offering me to do infomercials. And I'm going, that won't work. And I'm telling them not, I don't want to do that.

I get the universe presenting me on a silver platter. And the answer to my dream. And I'm trying to push it away like a moron. And then I woke up in the middle of night going, wait a minute. This is the answer to what I was asking for.

How dumb am I? Of course, I'm going to take the deal. And as they say, the rest is history.

“If I didn't take that deal, who knows what would have happened?”

Was the number one question people ask you, besides, of course, prison jail thing? That's not the number one question. Was the number one question? The number one question is, how do I do it to? Hmm.

They go Kevin, you're incredibly successful. You've been successful multiple times in your life. And you came back again. And the first time you went into, you know, this meteoric rise, you got everything taken away.

And starting from zero, you've accomplished more in just a few years. And you hid in the previous two decades almost. Not really. Not really. But have you made millions again?

Yeah. Yeah. And are you making like 10 or like over 50?

Well, all together, we've then wall over $50 million.

Already since you've been back? Oh, yes. Yeah. On what? Yeah.

All the businesses. We have the publishing business, which is doing really well with your wish. We have the consulting business, Trudeau consulting, training, and coaching. We have the Kevin Trudeau fan club, which is bringing a huge revenue.

We have a partner program there. I do a monthly Zoom call from my partners. We're answering their questions for two hours. So people can become a partner for a small monthly fee. They can get on that live Zoom call.

So I have a whole host of businesses. I started the world's best nutritional and organics. Because people ask me because of the natural cure. But what supplements do you take? And I go, there's nothing out there that's any good.

I have to make my own. So we're producing the world's best most expensive, exclusive nutritional supplement line in the world. So that's going to probably go public. That'll be a billion dollar valuation potentially. Who's buying this stuff?

“Everybody, remember, I had this huge following.”

And because of the internet, they can find me now. So we're all over social media. We're on, you know, Instagram. I saw your social. You have like what?

A couple hundred thousand or three hundred thousand people. I don't know.

Actually, I never have been on social media.

My team does. You crack. Yeah. I'm looking for you right now. I know in YouTube we have a 175,000 subscribers.

But we're getting, I think, 4,5 million views a month across all of our social media platforms on all the things we post.

It's really amazing. And it's a lot of fun. And again, I'm doing it. Remember, you know, people sometimes get a wrong impression. They think, oh, he's money motivated.

And that's our true.

Again, when you look at, you know, my history, one of the things I never did was tell people how

much money I give away because that's nobody's business. I'm not giving it away to get publicity. There was a great example of this. There was a major, major corporation that gave a hundred thousand dollars to a woman's shelter for abused women. Domestic abuse.

That sounds like a wonderful thing. Yes. They spent ten million dollars advertising it. They did. So they gave a hundred thousand to the clinic.

Good for them. And then they spent ten million running ads telling everybody about a great company. They are that they give you follow me. I just wanted to have the, I know why they're doing it for their own person. That's correct.

So they did it. But then they spent ten million advertising. Why didn't you get the ten million to that? Of course. I mean, but that's the right one.

Yeah.

It's not always the way it is.

It's the way it is. No, it's the way it is. No, it's the way it is. No, it's the way it is. No, it's the way it is.

No, it's the way it is. No, it's the way it is. No, it's the way it is. No, it's the way it is. You're right.

“Why do you always tell people to use black ink and not blue?”

Well, why do you tell people not to use black ink or red ink or green ink? It's blowing on a piece of paper. That's white. So we have white. Okay.

Can we have blue ink? Blue is a color of the rainbow. Correct. Okay. Every color in the spectrum has a different frequency and vibration.

Correct. We all know this is common science. We know that if you paint all of the walls in this from red, that there's going to be a higher level of agitation and energy in the room, because that frequency is permeating us.

If we wear red, like a beautiful red pantsuit or outfit or dresser, if I'm wearing a red suit or whatever, it has a vibration. Blue has a calming vibration. The wavelength of blue helps synchronize the left and the right brain hemisphere, so that they're operating very similar in an alpha state.

So when you take a white piece of paper and you have a pen with blue ink, and you write in cursive, ideally, the number of neural pathways that get triggered and get developed in the brain, while the brain is close to or in an alpha state, go up dramatically. This way, when you stop writing, the brain has now,

it's been embedded with that desire or that wish or that dream or that goal. And therefore, it's vibrating it into the universe, 24 hours a day, seven days a week, even when you're sleeping.

So never use black ink, only use blue ink on white paper.

It's not right or wrong, it's good better invest. You can use a pencil and a yellow piece of paper and write your goals down, that's better than not writing a down at all. That's so true. Right, so it's not right or wrong, it's good better invest.

Ideal scene versus, you know, not the ideal scene. Okay, there was another one here I saw. You're saying the wrong word.

“Is that the word that you said was concerned versus?”

That's one of them. Yeah. But people used the wrong word all the time. Here's an example. Do you ever hear the word terrific?

How are you feeling? I feel terrific. Yeah, it sounds very positive. I'm going to be positive, so I'm going to say terrific. Well, look up the word.

Where does it come from? Come from the word terrible. Terrific. Yes. It doesn't, it's not a positive word.

It's a negative word. That tornado was terrific, which means it was a terrible tornado. It was a powerfully terrible tornado. So terrific is an increase in terrible. That's where it comes from.

Yes. So when you use this word, we think it's going to be positive. But we actually have a vibration from the origin of the word coming out of our mouth. We haven't illuminated that word and activated that frequency. So if you illuminated and activated words and therefore you can use words properly,

you're going to get a much better result.

“So where's the, okay, so where are some good words to use?”

Well, think about a good word. I mean enthusiasm. Look up the word where that comes from comes from the Greek. God within us, right? So enthusiasm is, that's wonderful.

It's like almost like it's, it's some, the God energy coming out of us. That's right. And we're living it, right? So being enthusiastic. That's a wonderful word, right?

Inspired. Another word. Look up the meaning of that word. Look at the history with that word comes from tremendous. Another one.

It's a really powerful word. So there's a lot of words that we can use that give us power and influence in, in dealing with people and also over ourselves. What are some of the words like terrific that we always use? And we don't even know they are negative or bad.

Well, I wouldn't give a list of words because depending on the culture and where person comes from, remember the old days in the valley here. I was like, you know, we had a certain lingo.

You just add a habit. You know what I mean? That's one of them, right? Yes. People would just say that.

You know what I mean? You don't even think. You hear what I'm saying? I mean, it's just automatic. And whatnot.

It's just automatic. And yaddy addy addy addy addy. [laughs] We just remember that from Richard. Yeah, yeah.

But the point is, we have patterns that we speak, and we don't even realize it. So really pay attention to the words you're using. It makes a big difference.

And I will give people some one powerful thing to consider.

There's two words, I am. Be careful of what you put after that. When you say, I am such a loser. Oh, my gosh, what have you just done to yourself? You just hit yourself with a sledgehammer.

You're not a loser. You're the pure extension and expression of God's love. Just as God is love so are you. You're this wonderful, energetic being of love and light. Don't say I'm a loser.

“If you want to say something, say I am love.”

And start saying that more than one time. And start letting that truth come to surface. It's really going to make a big difference. But be very careful what you put after the word I am, because it has a massive amount of power.

Are you tired, Jack? Because I know I've kept you here for hours. Well, surprisingly enough, even from my advanced age, I do have massive amounts of energy and can go on. And enthusiasm.

And enthusiasm. So whenever you're good, I'm good. I'm good now. I just feel like I have all these questions. But I'm tired because I had a three hour before you.

I promise you, since I love coming out west as much as I do, that I'll be more happy to do one of these again with you. You're so fun. You're so fun. Well, you make it easy because you're like the best interviewer I've ever had.

So that's the best thing. Thank you. Well, you make it easy because you have such an exuberance and enthusiasm that it is very fun to sit or like I actually am like, okay, I really have all these other things I want to ask him,

but it's been three hours. I think I should probably let him go home when you back. I'm not sure yet. Well, you let me know. I will.

We'll make sure we organize something. No, I'm serious. Yeah. Okay. I want your phone number because if I have a question, I want to ask you. You know what I have?

I actually have and your audience probably has never seen one of these before.

It's actually called a business card. Yeah. What's that? Let me see this. So that has my number.

Oh my god. Do you actually have a business card? See? See? I don't know what it is.

What are you going to do? Do you give it to you? See how effective it is? You just ask me for my number. And there you go.

Do you have more than one? I have more than one in my pocket. Something he asked me for, maybe she'll ask me for my number. It's just really your phone number. It really is my phone number.

You don't give that out to anybody. It's got my seal on it and everything. Well, like, you realize, I don't know when you were in prison. Did they tell you that people don't give these away anymore? I know they don't.

But people don't wear double-wrested suits either. They do not. But I'm wearing one, ain't I? You sure. You have a wearing a fedora over there too.

Why trust me. I noticed the fedora. Yeah. What? Like, you just have your own style.

Years ago, years ago, I met Latoya Jackson. We were in Las Vegas. We were having dinner. And she was dressed up.

And she looked amazing. And everybody was staring at her. And I said, "Boy, you have this great style." She goes, "Yeah, and you don't." And I said, "What are you saying?

Be a little more direct."

“She goes, "You need to have your own personal style."”

And I go, "What does that mean?" She goes, "Well, what type of, what do you like from the wash? We started talking." Yeah. I like old black and white movies.

And I like you. This and that. She goes, "Trust like a gangster." She goes, "Trust like somebody from the 1940s. We're a fedora.

Get double breasted suits." You know, "Trust like a gangster."

She's the one who basically encouraged me to get my own style.

And made a suggestion. And maybe I should look like somebody from the 40s. Because I like the clothes. They fit me really well. You know, I have cuffs.

And, you know, wider pants and they're high and they have pleats. Yeah, you like that. I like it. So this is how I feel comfortable in. I'm comfortable all day long.

I like to overdress so when I go out for dinner tonight, for example. I'm not wearing it. I don't know yet. But I'm not going to be wearing a t-shirt or look like a homeless person. So when I'm going out to the restaurant, you know.

You like to hike down. I like to dress up. I love that. I love the fedora. I was like, I was, I wasn't sure who I was.

I got a dozen fedoras. Thank you. Because this one here is for California. It's the money crystal. Okay.

And then, of course, I also brought, in case it was called, a gray, felt one, you know, be referral, which is also the same style. But that would be for, if it was cooler. Who are you friends with?

“Like, it's why no one of your friends, like, are you friends?”

Anybody that I would know? I don't know. You're such an interesting, unique person. You'd be fun at a dinner party, right? I like dinner.

I like food.

So I'm always open for you.

“I'm telling you, can you please tell me when you're back in town?”

I will. You're so interesting. Guys, okay. The book is called Your Wishes, Your Command. And, well, it's Kevin Trudeau.

So you keep ready, told you everywhere you can find them, KevinTradot.com, he's got a million

“different places that he couldn't see him, whatever, even on Instagram, very good stuff”

on Instagram, actually. Yeah. You know, we're getting great views and great response. Right. Just very positive, very upbeat.

It's actually a little stuff. It's actually a little stuff. I think it's more than that. It's actually helpful. Yeah, that's the idea.

“Yeah, the idea is I only put together stuff that I think of somebody watches this, will”

they take something away that will improve their quality of life and standard of living and make them a better person. Yeah, I love that blocking situation.

I'm sure there's a million more like that.

Blowing. Blacking is not blocking. Blacking don't use the blocking. Only use the blue orbit. Prison for jail.

Yeah, prison for jail. Prison for jail looks exactly. Thank you. Okay, thank you. We're out.

Bye.