Olivia Rodrigo’s Trainer: Why Your Workouts Are Failing! (and how to fix it with Kirsty Godso)

No, not at all. I'm so sorry. You're so sorry. You're all right, right? Yes, exactly. I'm so sorry that I'm just a part of the studio. I'm just a part of the studio or a part of the studio. I'm sorry. I'm not as sorry.

- You're right. - I'm sorry. With what? I'm sorry. "Amazon beatet allen frischgebacken ein Eltern in den Logistikzentren extra familienboni." So we're on top of it. The grey is a new story to the evening. Your collection is for the beautiful city of the city of the city.

That means that it's the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city of the city.

There was rumors that you're deal with the theory with the idea around $2 million.

Okay, so did you ever think that you would be training people like Haley Bieber and Kagerber? I've worked with a lot of them for so long. Like I started with Kaya, Maddie Ziggler, Olivia Rodrigo, or when they're 18. Which is crazy. - Curse to God, though. Are you ready to get hot tomorrow? - I'm ready, baby. I really had a very, very clear dream.

I'm going to work for Nike from like six years old.

“I think that was why I became a trainer. Straight out of the university.”

I was teaching in the gym. That was how Nike fell me. People would be like, "That's that Nike girl." But I was like, "I have a name. I'm my own person." We fight so hard to get these things that then we actually don't know when it's time to leave. I'd been with Nike for 13 and a half years.

I felt like very sad and lonely and like didn't have anyone to really talk to about. I had this very bad relationship with my value. "Oh yeah, I don't negotiate on that anymore." This opportunity came up. You know, I'd heard about Viori. They were on my radar. I felt really excited again.

And I hadn't felt excited in a long time. The athlete's your space in general. It's insane how much money there is.

And I think what I noticed now is, "Wait, so you never publicly disclose what's your opinion on Ozempic?"

Ooh! Honestly. In case you missed it, you're allowed to be hot, smart, and rich. So let's get into it.

“Curse to God, though. Are you ready to get hot tomorrow?”

I'm ready, baby. I knew your energy coming in here was like fire power. How did you feel walking in? I was excited. Well, you and I, we met in an elevator, which sounds like the start to a romance novel.

So it's even deeper than that, because I actually saw you walking on the street to the hotel. And I said to my sister, I was like, "I love that girl. She's so cool." And then I started beating myself up, because I was like, "Why didn't I just go up to her and ask for her number?" And like, not to pick you up, but to like, come on the show. Me up. And then I see you. I end up saying something.

And now here we are, like, four months later. Yeah, and it was so sweet, because I was like, "Oh my gosh, you just hit, like, posted something really sweet about my viewery partnership and stuff." And it was, yeah, I was like, one of those, like, I really believe in divine, like, meetings and moments that things happen at the right time. And it's been amazing to even just watch, like, your trajectory since that time of meeting. And I think, like, I love to see a woman when I love it.

You have become the go-to trainer for basically our favorite celebrities. And also, like, one of my favorite original creator brands, what does wellness and fitness, though, actually mean to you? I think for so many people, like, wellness is a performance, right? It's all these amenities and it's all these things, but for me, like, wellness is just, like, how I live. Like, I grew up in New Zealand. I grew up on a farm, and there's, like, really not much to do.

So I was just always, like, very sporty. Everything about my life was kind of centered around wellness, New Zealand's a very healthy country.

And never liked this whole idea about this transactional side of wellness and fitness and everything. So for me, it's, like, it's just so natural. It's actually more unnatural not to be healthy and to just live like a well-life than, like, it's hard work to do the opposite. Don't you feel like we as women are all geared towards the word wellness and men are so geared towards the word fitness? Why is that? Well, I also think, like, for me, fitness is a little tacky. Like, I hate having to be, like, if sometimes people, like, oh, you're a fitness trainer.

I'm like, okay, very literal. I think wellness is more encompassing of, like, the full scope of what wellness is. But that also makes sense why women would say that because we have a highly engineered system that we have to think about, like, we can be four different ladies in the same month. You know, like, we are very specialized. I always like to say, like, because, you know, sometimes women would even say things like so much easier for men.

“And I'm like, yeah, but we have so much more texture to us. You know, that's how I think about it. So, like, I do think we have to look at it more as well, and they can dumb it down and say, just fitness.”

When you dreamt of what you're doing now, like, did you ever think that you would be training people like, "Hilly Beber" and "Kigerber" and all of these incredible people that are now your go to clients? No, I mean, being from New Zealand also where we have no celebrities except Lord and, like, our rugby team. I also trained Lord, but, yes, from when she was, like, 16. But I didn't, like, I really had a very, very clear dream that I wanted to work from Nike, like, scarily so that teachers used to say something to my parents about it.

Like, so certain, so, but I thought I was going to work in marketing for Nike. I never even knew you could be like a Nike trainer.

So, I went on and got, like, a finance and marketing degree, because I was like, "I'm going to work in Nike straight out of university. I go apply for a job, no jobs." That in New Zealand, not in Australia, then it was funny, probably, like, a year and a half after that, like, Nike saw me out via, like, my sideside job, which was teaching in the gym. So, it was, like, a funny little, like, yeah. So, you weren't even a trainer at this point. Well, I was a trainer, sorry, then, by the time, but when I first saw out Nike, I wasn't.

No, I went, like, my first job out of university as a media buyer. I had this fear. I've always been very good at saving, and I, like, hate owing people money. So, I was, like, have to have a job. I had a job before I set my last exam at university. And then, I just went into this first job. It was amazing. I learned a lot.

But I always knew I wanted to work in marketing. And then, I moved over to a fitness company.

I'd always was going to the gym. I was obsessed with the gym. I used to create my entire university, time table around the gym, time table. To the point that I would go to 7am calculus, because I wanted to go to a 9am body pump class. Now, let me tell anyone, 7am calculus is horrific. At any time of day, horrific, but 7am awful. And so, I kind of always just had this thing for fitness. But it was, like, I was obsessed with the marketing side of it.

“And I was like, "God, I love the gym so much, but why is it so tacky?" Like, why is my instructor so old?”

And why, like, no disrespect? And like, why is the branding bad? Why is the verbiage brand? Like, the whole branding around it was just awful. And I was like, I would love to, like, clean that space up. I started as like a project manager and then I became a brand manager at this company. But when we decided to launch a high-intensity program, I was like, this is your moment to have young, hot people be the face of it. Completely change it. Don't call it group fitness. We'll call it group training.

And everything about has to be different. They're like, okay, it's going to be you. And you're one of my best guy friends who was like six foot three and hot. And I was like, "N, it's not going to be us because we're not trainers." And they're like, "You guys are going to be trainers."

And I was like, "That's crazy. I would never do that." Like, I was like, this is, like, social suicide.

I was like, 22 and a half, I think at the time. Next thing I knew, we were getting certified in all the group fitness programs, which by the way includes aerobics. Guys, aerobics. Yeah, then we started filming these fitness DVDs. And all of the workouts were basically being tested by a professor at US universities on my cocky teams and soccer teams and stuff, to make sure that the intensity zones were in the right place to have like all the proof that we could about like a lot of, as you know, high intensity now is very like whatever, but at the time, that was very cutting edge to come out with a program for everyone

because it was just being used for athletes. So people were getting crazy results from this program.

“And so I think that was what turned Nike's attention. And it was just me teaching it in the gym as a side thing.”

Like, so I was working full time in this fitness company as a brand manager, teaching in the gym, and then filming these fitness DVDs for them that would go around the world to train up other trainers in this program. Yeah, that was how Nike found me. You bring up like making women feel their best selves. And it was really interesting when you came down here off record. You were like, I'm wearing the Oregon, I feel feminine. And like, I'm so interested in the essay. That was also wearing baggy jeans and shocks.

Yeah, but like, but this is Vora Kashmir. Okay. But I think it's an interesting conversation about the athletes based in general, because we saw obviously Nike have just like a domination over the market, Lulu Lemon, then there was like, "Alloyoga," that came out of nowhere. And now there's Vora. Okay. What do you think it takes to build these billion dollar off leisure brands? Yeah. I mean, it's really a such an interesting climate. Like, I've obviously been with Nike for so long that I don't even remember wearing anything else before.

The only thing I can remember is like this very chic, like Adidas Delima Contney set. That was like a matching set in a fitness DVD that I wore years, years ago. Even that I have to say DVD, it makes me sound so old. I'm 25, and it's not that, right? You know, Nike had been my dream for so long that I was like, laser focused on it, but Nike is a very performance driven like athletics cut style brand, right?

Like, I wouldn't say it's almost the most flattering on women's bodies. And so that was all I knew. And all I was used to for so long. I personally never liked Allow. Some of my friends have trained us there. I really like Allow. I don't respect the brand. I don't like it. I just think that it looks a little tacky and cheap, but girls like it.

“And I think they're falling out of love with it. That's what I feel like they're seeing now.”

I think the handbag was a huge bizarre call from them to bring out. I don't think they should have done shoes in my opinion. But I think that with Allow, it came in hot and heavy, and they've done a lot of, maybe like, smart plays on like, you know, they did, they started an influencers gym. By the way, we always had a Nike influencer gym.

And we would never call it an influencer gym, and we weren't even a lot of film people. And if we're almost purely about serving these people who are so taken advantage of all the time

like top models, like creatives in New York, and me and Joe would run that gym. And it was amazing. And then Allow kind of like came out with this gym, but they made it so front facing, and they made it become this thing of like, "Oh, I want to go into the Allow gym." You know, and do this thing. I'm like, "You're not really want to go on the gym. You're not going to do a full workout."

And like, you know, and you're just going to be filmed most of the time. But I think that helped drive so much like value of the business for them, because you were seeing all these people going into the gym, and also the timing around like COVID had just happened. A lot of big brands were nervous about how to move.

You know, brands of Lulu and Nike size were like, "Didn't know how. They get a lot of opinion and frustration from the general population." So I think it was easier for Allow to be like, "Whatever will just do it." And we'll be some of the first people to come back and doing like group fitness and things like that and having people inside a gym.

I'm not sure what's going on with Lulu at the moment.

I personally have never really thought anything about Lulu.

Like, I think they've always failed to have a proper brand identity.

“So I think what's important for Viori as they're coming up,”

like they have amazing product. They're product feels great, it fits great, and now it's about really like stamping, and like, "What is your brand mean and stand for?" And like, "How does it make people feel?" Because when you think of Nike, you think just do it.

You think sport. You think athleticism. So that's what's really fun of what we're working on with Viori now. But if you think about the Athlete's your space in general, it's insane how much money there is. And I think what I noticed now is that consumers are way less brand loyal than they were before.

They don't have the same nostalgia that they do with a Nike or Adidas. Sorry, if you say Adidas and from New Zealand, we say Adidas. And they don't care. They want to wear what they feel good in. So they might buy crop shot boutique, they might buy foam,

they might buy honor active, or all these different things. But they don't care so much about that big brand label. They want to look cute, they want to feel good, and that's how they're shopping. Why do you think that Viori's been able to grow 44% in the year 2023 when the sportswear market in general only expanded by 2.4%.

Viori's rise was really interesting. The first thing I remember, I read a lot of things that I remember when I was seeing I was like, "Wow, they're getting crazy investment. Who is this brand?" This was kind of like years ago, whatever. And then even when Kaya was like, "Oh, I'm going to sign with Viori."

And I was like, "Huh, that's interesting." And I think they're very smart.

“Joe the founder is very involved with the brand, which I think helps.”

And they also have very great investors.

You know, like Kaya's dad's an investor who's an incredible businessman, and, you know,

they've got Cindy as part of the brand as well. But I think what they've realized is they had a lot of growth. And they were really excelling through, you know, obviously I'm sure you've seen some of the stats on being like a core short that drove a lot of business or their joggers during COVID and loungewear.

Then women started to be like, "Oh, I can wear their workout sets. I actually like these." But it had this more Pilates yoga type niche setting. I think what happens for Viori is once people try one set on, they get it and they get hooked and the retention is really good.

So now what we're trying to do is bring in a slightly younger demographic, and also maybe a sporty demographic. So I'm not sure if you saw like Kaya's collection, but it was like a hybrid between some of their pieces. So you had this very like a low-rise booty short.

Which I thought was going to be like very few people would wear, and people were crazy about it. And then with the little cami tops and then the wide flare-legging, and I really think it's about what I found the moment that I send people product.

It's the first time they try it on, the reaction is amazing.

And they keep having that reaction, like every single time they put, "Well, I just can't believe how soft it is. I can't believe how good the quality is. I feel so good in this."

“And that's what you keep hearing is I feel so good in this.”

So once you make people feel good, they want to keep buying something, right? Once you've felt good, you have the barometer and that reference point, and you don't want to not feel good again. Kaya Gerber has obviously been one of the most front-facing kind of like cool girls. That's been a part of Viori.

I feel like when she signed with him, it was a moment of like, "She didn't sign with Alo." Was she an Alo girl? No. So she just went straight to her first athletes' brand being Viori. Do you think that this celebrity effect of the way that Alo was built on celebrity influencers?

And now Viori is doing Kaya, and you, like, that is actually one of the most important things that an athlete's brand does is signing these huge celebrities. I think it's important in a sense. I just think it's a little bit more authentic. You know, I think that maybe some other brands use people that don't necessarily actually align with sport. Like, people have seen Kaya and I training together through, like, whatever we share on Instagram stuff for years now.

They know she's in the gym working hard. Like, people have seen it in person or they've seen it online. And I think that her and I have this very authentic relationship. She doesn't do random partnerships. You know, she's not one of these girls that post everything about their life on the internet.

And so if she chooses to do something, she's a very smart businesswoman. It kind of sends a signal. And I think that Kaya also was one of the first, like, cool, like, young girls really posting about working out and being in the gym.

And like, she is so disciplined, she's so driven, she's so focused. And so, like, even this week, she had a really early cold time. She's like, oh, we could skip it. Or we could, like, be toxic. It can go at 6 a.m.

As, like, see you at 6. You know, and I'm like, who cares? Like, let's do it. Like, in COVID, we were training. She was on American Horror Stories.

We were training at 505, 30 in the morning. Should drive in from Malibu all the way to Silver Lake when we're using undefeated gym. And like, would work out and like, should go straight to set afterwards. And like, I was like, wow, that is someone that is going to have a huge stamp on this market.

And I've always said, like, I hope she gets a roll where she plays some sort of, like, Lara Croft or whatever, because she's so much stronger than anyone gives her credit for.

“But I think there's just more authenticity to that partnership.”

You know, and then I think obviously having the two of us together, you know, ironically we did a Nike campaign together. I read the article. And it's really fun to be at Viori together, you know, and to have this partnership. And I think the friendship brings so much of a piece to it for people as well. You know, I think they're like, wow, there's the two women that met through working out.

And who are really important parts, like she's my biggest cheerleader, like she's insane. And like, she was the one that converted me to Viori. I was like, she was the one that, like, she kept coming in wearing the baby tea, which is my favorite thing. And there's like little shorts that she'd, they weren't out yet. So she was wearing the sample of them forever.

And I was like, like, what? You look so hot, like, that's Viori. I was like, oh, man, maybe I just had the wrong perception because I would always just think about the legging with the tire on the front. Same. Yeah. And like, that's not my style personally. I mean, I love shorts and like a top.

Like you never see me working out in a sports brand. That's a very specific decision for me.

I have never worked out in a sports bra in front of other people. You know, I came up in group fitness, mostly. And it's like, my job is to be here to make other people feel good about themselves. So my body doesn't need to be on display to do that because that's more about me than it is about them. And if it would make maybe one person in the room not feel good about themselves, I will always have a top on. When my first ever Nike campaign, they were like, okay, we're going to take your top off for some shots.

And I just like died inside.

“I was like, oh my god, and even the photographer was like, I think you should just give her the tank back because in an I was ripped.”

I was 8% body fat. I couldn't have been leaner. I was like, just there was muscle everywhere. But I was like, that's not who I am. Like, that's not my identity. I don't use my body to like, because I think that a lot of people and wellness, like, and I want people to be proud of their bodies. But sometimes people use it as like, you know, a selling point for a lot of things.

And I could probably drive a lot more subscriptions from taking my top off. But like, I want to attract you with my expertise in my energy and like, yeah, you're probably seeing my legs a lot. But I will always have a top on. Have you seen this whole thing that we're bringing back like 2016 right now? Yeah.

It made me think a lot about like this high intensity obsession that we had in 2016. Like what the impact of that was for women's bodies. Like looking back at that time in the fitness world. What are the things that we were doing right? And what are the things that were just like so detrimental to having the body of like a Hailey Bieber or a Kaya Gerber?

I think the problem with high intensity is that it is so amazing for you. But no one wanted to do it in the moderation that was prescribed. So it myself even, like we were telling everyone three times a week max. But then you should have this amount of recovery in between. Well, I was teaching back to back classes.

And I would often have people trying to stay for both classes.

“And I'd like respectfully, you need to leave.”

But you're doing it in because I had to do the entire class with everyone. So it's not like, I was just on the mic. Like what's that? Yeah, I was doing the whole thing vomited in my mouth on time. I had to swallow it very chic.

It was that hard. And I would be doing it back to back. And so people were like, oh, well, I'm going to do it. I was like, I'm getting paid. I have to be here.

The problem is, you know, it's like anything.

We start feeling really good doing something. And we have no boundaries and no limits on ourselves. You watch girls do it all the time of things like skincare or this and that. We get obsessive and we just want all the good from something. But we don't want to do it in the moderation of how like an in a sustainable way for our body.

So high intensity is not bad. Keto diets and stuff are not bad. It's just that no one knows or wants to really respect and honor. How much they should be done. How much should they be done today?

So now you can even do it like even if you've had. They say 30 minutes total across the week of actually being in a high intensity zone. So that might actually be 2 30 minute workouts because maybe 15 minutes of each. You're going to be in that full zone because remember and high intensity. You're going up and you're coming back down.

And if you don't get that recovery interval, it's not the true intensity. Most people aren't even doing that now. They're completely avoiding it. Now the most important thing from high intensity is standpoint is you're getting this crazy cardiovascular benefits.

So you're really talking about heart health. But everyone has made it a conversation just about information and. Burnout and this and this and this, but no one wants to talk about everything they were doing in conjunction with that. Like even me, I've burned my body out, but I never blame.

I blame myself. I blame. I might guys was not normal to do 16 hit classes a week as well as all these. All this other training I was doing and things, but it was my job. Like I was going to work.

You know, it's not like it was a lifestyle choice to be like obliterating myself. And I was keto and it was, you know, as a demanding lifestyle.

Because you can't because you're going to feel sick in the next workout. So I think it's just about. Stepping back don't blame a category of fitness for anything. Just be like, okay, how does this work for my body? How do I feel really good with it?

So even with my clients the way I do it is I just dose in little bursts. So we might have like 10 minutes of cardio amongst an hour session. And so even in pyro. I have this workout called strength sweat sculpt where I say you get a micro dose of cardio. So you, again, you get like 10 minutes.

So that can count towards that like 30 minute weekly prescription. Whereas in the past we used to say, hey, high intensity maximum is done three times a week. You have to have the adequate recovery in between. Most of us want to work out. You know, maybe five, six days a week.

So then you have to just decide you're like, okay, maybe I can't do three hit workouts a week. Maybe I should be anchored in strength.

“I think for most women that's how you're going to get the best body.”

Have a calculated cardio, which where you're hitting a specific intervals to get the fat burning that you want. And the cardiovascular benefits. And then having something up Pilates and yoga to lengthen the body back out. What is the way that you lay out the right type of goal for your client? So that you can appropriately adjust what that workout schedule will be,

including recovery and yes, and things like that to actually achieve that goal. Well, what's great with my clients is like, I've worked with a lot of them for so long. Like I started with like, Kaya, Maddie Ziggler, Olivia Rodrigo, or when they're 18, which is crazy.

Circling back to your question earlier actually like Kaya was always my dream client.

And it was, it was just funny the way that we ended up meeting like in a Pilates class. And then we would keep sort of being in the same class and she was like, I'm sure you're not taking any clients. But like, would you have time to train me and I was like, I'm probably fit you in. Like, you know, but she's truly one of my best friends. We're obsessed with each other like we spend so much time and everyone always laughs.

They're like, you guys, the way you're so excited to tap and like texting all day, whatever they're like, it's as if you weren't just with each other yesterday. I'm like, I know, but that's fun and it keeps it my job so refreshing for me with these girls. And also watching them go through these very like informative stages with their body, their life in their career. It's just very nice to be able to be there to give them some structure and support.

And you know, try and like help them maneuver these crazy lifestyles that they have. And like in the public eye with so much commentary on their bodies. I really help them like even schedule their recovery. I'm like, okay, you're doing your lymphatic massage this time. You're doing my official on this one.

We start every workout with foam rolling. We finish every workout with a stretch because I know if I ask people to do that on their own. It's probably not going to happen and then I know what we've done in each session. So we're training anywhere from three to six times a week together. So I'm tapering it, you know, in between each.

I'm like, okay, this this day we're focusing more on glutes this day. We're doing upper body and call this day. We're doing more cardio. I'm certified to mat Pilates as well. So we do a lot of like we fuse in this kind of very like athletic style of mat Pilates into each workout.

And yet like for a core burn and glute burn, which is fun.

“What are things that people think that they're doing, but they're not actually doing?”

There's two things and they're both on the opposite end of the spectrum. One, they're doing random workouts, random workouts, random reps. They want a new workout every single time. You see this all the time with people that use online platforms. They're obsessed with thinking they didn't need a new workout all the time.

The body if she doesn't respond that well to it. The body wants to learn something, get better at it and get more confident at it. Then you could like increase your weight at it or you're improving your technique and skill. And then you're going to move on, right?

So you always want like if you think about a gym strength training program,

you're usually doing the same program for four to six weeks. I'd be cycling in between like two or three programs at a time. So like an A, B, and C, but then you're like pushing the weights up. But a lot of people aren't doing that. They're not getting enough like repetition or you've got the other side of it,

where people are staying doing the exact same workout over and over. Never changing their weights or changing like the way that they're getting a progressive overload stimulus. Now you'll hear people talk about progressive overload all the time. It's kind of just another one of those things. This is going to pop up and trend for a bit and then it's going to be on something else.

But it is a great way to mark your progress. And you can change that without having to be about just increasing the weight. It can be increasing the tempo. You're doing something or changing the way you're doing an exercise.

“But I think if people aren't having someone sort of monitor them,”

sometimes you don't know. You're hitting a plateau and you're kind of keeping yourself there. And then you're kind of in sustained mode, maybe, and you're not getting any new results or a new challenge. So your client and you don't really set up your goals.

It's like, I want to weigh this amount. You're doing like, how are Haley and I setting their fitness? Yes. Well, basically, so my girls often have a shoot coming up or a movie or, you know, so like Maddie's leaving on a movie roll now, which is amazing.

So that's been really fun for us to be getting ready for the last three months. I'm really focusing on that.

But we never talk about a weight because with any of the girls,

because I know in the back of my head what they're comfortable like point is that that's their goal weight. I also know if I'm like, hey, I think, you know, we don't want to go too lean because if you're on camera and your face doesn't look good, whatever that is.

Like, it's really important energetically that they are in the right place. But it's also really important that they feel confident in their body,

We have kind of long-term goals, but it's also short-term things that are coming up. Okay, I've got the cover of Vogue here or I have this movie or I have a world tour. I'm singing at the Grammys. You know, obviously with Olivia, it's different because we're doing a lot of running and singing at the same time when she's getting ready for tour.

And that was actually like really fun to get ready. And then it's like, it's funny. It's kind of like emotional when you watch your clients then go and perform the thing. You know, because you're like a nervous parent. You know, even like every time they go on a carpet,

I'm like hoping that they like like how they look and having a good time and that people being nice to them and it's like funny too. Even when you spend months getting ready for something and then they leave to go on the tour. Because I don't go on tour with my clients or like on,

if they're in another country for a movie. I either send like an assistant trainer or they follow pyro. A lot of the time which is great. But it is funny because it's almost like, you're like, oh my gosh. Like you've worked for it for so long and then they're gone.

But it's amazing being out like we say and touch all the time during the week. When they're away just to make sure that they're staying on top of everything.

“Because consistency with woman is the most important thing.”

So always like you'll hear people talk about consistency over intensity.

And that's amazing. Whereas like, you know, then you have someone like Hailey. We were like, okay, we worked out her whole pregnancy. We started back after she gave birth. Like as soon as she was cleared by the doctor and we were working out like three weeks later. And then it's like, okay, we're on the road to recovery with the body.

Like how do we make her feel great in her body as a new mom and honoring the energy you're in as a new mom. And what I will say about all my clients that I love is they're so hardworking. They're so kind and they're all very driven people. So like they're so enjoyable to be with. I think where I have fallen off from like that athleticism that I once had and being dedicated towards my goals was because I didn't have something I was working towards.

Yeah, I didn't have these big milestones and it was really interesting because I went skiing this weekend. And I, my dream growing up was to be an a ski race. I felt a skiing footage by the way. Very chic. Thank you. And it was really interesting because I was like, you know, maybe this is a time in my life where I can focus on a goal of like doing a ski race.

Like why can't I not do it? Yeah, why is.

“And so I'm so interested to hear that's how you program out your clients because it is for a moment.”

Yeah, and that's what keeps people motivated. You know, there needs to be some sort of endpoint and then you keep going.

So I always have the next thing ready because we don't want to fall off.

Like I would say, for example, like I froze my eggs in December. And what I was nervous about well, I was nervous about a lot of things. By the way, if you're going to freeze your eggs, great choice. Please don't listen to everyone give you the negative review of doing it. I do think you should have a little bit of protection around yourself.

Everyone's experience is going to be different. And most people are going to tell you like quite horrific stories. I have to say my experience was overwhelmingly positive, but like you're not working out, you know, for two to three weeks. And I went home to New Zealand a week after my retrieval. And you know, they want you to wait till you get your cycle till you can work out again.

And I got my cycle and I was like, I just like, I don't feel like it. And I was like, this is crazy. I've never been that person that like didn't have that drive to get up and work out. And I was like, Oh my gosh, this is an important lesson. I kind of get it.

I kind of get what happens when people fall off. Like it's kind of nice to wake up with no pressure about what you're going to do today. And like, you know, sort of semi in the back of your mind, judging yourself. The haven't worked out or what you haven't done. But then the moment that I was starting moving my body again, I was just like, this is the absolute like direct source of internal like conversation.

It happens through movement, it happens through the way that we treat ourselves.

So I always just say to people, I'm like, you know, it's amazing to have these milestones.

But like consistency is always the great thread. Like you don't want to burn out. Women are very good at burning out because we're quite massacistic. We're like, I can do it. I can prove a point to myself.

I can, you know, but I think there's a real beauty in using these goals to just help you be consistent. And then often the goal will keep evolving. You know, like, I might have a goal that I want to do a hit thrust with a certain amount of weight. And then I get to it and then I'm like, oh, okay, now it's going to maybe increase a little bit more. Or I've moved on to like wanting it to be something else.

So goal can be as simple as one exercise at a certain range or a certain thing. A goal can be a wedding, postpartum recovery. But I think for women what does best for us is consistency. Like we just love.

“And if you remember that it truly is like an act of self love to like keep showing up for your body.”

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But make sure you enter the code hsr30@checkout. That's b-e-e-h-i-i-v dot com slash hsr with code hsr30. I often see so many women talk about hyper fixations. Like we all have these ADHD brains. And it's like listen to the same song, do the same work out, the same thing.

Is that helping or hurting us towards our goals? I think repetition is good in the right ways. Like I just think if there's anything overly obsessive, I monitor people's control. So like even the first few sessions whenever I work with someone, I'm really like listening to what they say. I watch the mannerisms.

Like because what I'm trying to identify is anything where I'm like, oh is this a bit of a dysmorphia? Or is this something that like, I'm going to subtly start working on with someone. I can, I've had clients in the past that I fired when I was in New York. And there's, you know, it's just people where I'm like, whoa, it's just like you're like, honestly, a hurricane to deal with.

And I can't, like you don't want to listen. You don't want to, you know, and I think it's really important to protect your energy.

“But I think we are all going to have some form of hyper fixation.”

That's just realistic, but there's a way to use that for a benefit. And there's also a way, I think just to be cognizant of it. And be like, okay, I know I have this tendency to want to control this thing around my food. Or what, and music comes back to control.

It's always something about controlling our environment, you know?

And so I think making women just feel like confident in themselves helps to ease that up. Women who stress blow it themselves all the time, like you'd be shocked. And I'll see this like, especially with petite women. The blood will show like very quickly. And so a huge thing that I always work with,

even with people that do pyro. And I'm just, you know, having conversation with them on Instagram or something. And even with my clients, even with myself. Like, I remember right before I did my first viewer. I can't make sure that I was so stressed.

Because obviously it was like a really big moment. And like a big ending with Nike and stuff. And I stress-blooded myself. Like, I went from having like my most ripped body. And I was like, what's that?

Oh my gosh. And I was like, oh my gosh. I just did the thing that I like advise people not to do. And so it's really like learning how to regulate yourself.

“You know, and I think the beauty of having consistent practice is it's kind of like these god rails, right?”

To keep you on this right road. But you also need to be mindful of knowing when you're like, am I taking it a little bit far? Or like, is this dominating too much of my brain space? You know, it's like, we'll be nuts. It's like, we'll be nuts. It's in the with the friend that won't shut up about what's in their food.

Or ingredients or what you can't have in our allergies and whatever. Or, you know, the people that are hyper-fixated on like, I didn't get 10,000 steps today. I am like, I actually don't care. If you didn't get 10,000 steps today, I actually don't care if you didn't get 10,000 steps today. I'd prefer you did regular little movement intervals during the day,

especially like after a meal or something or just break up your sitting. But don't create like mountains out of these little things. You know, they're all just need to be little healthy god rails along the day. I found it so interesting that this year, the most common in New Year's resolution was actually to exercise more, which hasn't been the resolution for the last few years.

It was being happy, eating healthier and saving money. So for the first time, it got knocked back into the number one slot. Why do you think that that is for my industry? Yeah, I love that. I truly find there's a real freedom when you're moving your body.

If when I am in a workout, I am going through so many different things, and almost like control of deleting out of my brain. You know, I'm like, I don't need to worry about that anymore. Oh, like, things that maybe felt really stressful before you did your workout, now seem possibly a little more manageable, or, you know,

I just do think that people realize it changes your state. And you can operate from a better place. Maybe a more calm place, maybe a more level place. And I think it's when you give back to yourself in a way that is so primal and just so natural. And then you kind of come back.

Like, I always say to people sometimes, it might just take a lap here and there.

You know, you can like really change the tone of a lot of things. If I just step back, like, regulate your breath, do a little bit of movement, and then come back to that situation that you're going to deal with. Now, I might be the worst girlfriend in the world, because I would do that often in relationships with having a fight.

I'm just going to take a lap and like exit and go on a walk, and then come back and be like, I have my response now. But, you know, I do think that possibly it might not just be about people wanting to look really good. I think it might truly be about people wanting to feel really good, and knowing that correlation behind exercise.

I will say we're also in an interesting frame again, if the Ozenpick era, where now it's like there's so much pressure on like, we all think we have to be so thin and so lean and, you know, athletic. So there's also the high rocks craze going on, so maybe people think they need to exercise more for that.

It could be a slightly more vain driven goal than what I'm giving it credit for,

Wait, so you've never publicly disclosed what's your opinion on Ozenpick or GLP1.

“I know, well, here's the thing, I think when it first came out,”

I was very anti and like a little bit disturbed. I was like, what? I mean, I also just for the record don't even like taking Advil. So like, I'm very, I try to be as natural as possible with things, but I also em someone that wants to understand things, right?

So I think the more research I did on the more reading, when I could see people being like, hey, this is completely like, help clear my Hashimoto's and I'm on a micro dose once every two weeks, or people with endometriosis or people with extreme symptoms. Obviously, people with diabetes, you know,

but I think when you see very petite people using it for weight loss, it is jarring and I think it's a bit sad. And I think there's a lot of unmonited people using it, where like they're still not changing other things with their lifestyle, like their food and their movement,

and they're just relying on something which is really unhealthy because you are losing so much muscle on it at the same time.

So I think it has the potential to be powerful in certain ways

to heal people, but I think it has a lot of power to the rise and body dysmorphia's been insane. You know, and also, you know, we can all spot an ozampic face from a mile away. I wish it was more heavily monitored, like now it seems that you can buy it from anywhere,

kind of similar to a lot of peptides, and you don't really know if it's safe what people are doing. It's so interesting to see the ripple effects of other industries, and it's something that you've been a part of, obviously this industry in general,

but you launched your own protein brand in 2018. We have to talk about all of the celebrities that have since gone on to launch these like protein packs snacks. So like Chloe Kardashian, the protein popcorn, the protein popcorn to now, Mel Robbins doing a 23-gram protein shot per protein genius.

What is your take being in both the celebrity and the protein space of all of these brands coming out that the consumer is not able to understand what is actually working for me? Even though I was thinking at the start of this year, it's so overwhelming for consumers in this space,

even about knowing what fitness platform to sign up for when everyone's dropping a program on the same day, or what protein to use, who do I trust? I think trust in this industry is very few and far between thing. There's like a handful of people I trust in the wellness industry,

and I think that's the biggest thing for me is any brand partnership I go into. I have to think about it, and I read the ingredients obsessively, because I have a protein powder that is called made of,

“because it calls out that you should know what your food is made of.”

So you should understand what ingredients, like I read ingredients first before I read a nutritional table, anything else that I do in my life or in business has to sync with that philosophy of made of. So there are so many, I today know to a lot of paid jobs,

a lot of great money, because I don't believe in that. Now, what I think is interesting when it comes to the protein industry and celebrities, I don't think that celebrities have more sway than people that are actually authentic and experts in their field when it comes to protein, from what I've seen.

Like, it does better for me when someone who's an acupuncturist or a fertility doctor, or something talks about made of, who is a way smaller following than a celebrity posting it. Move the needle way more. I move the needle the most, like because I think people know,

I'm also celiac and very particular about what goes in my body, but there's years and layers of trust there.

I don't always think that if it's not natural to us for a celebrity be talking about it,

like it's just like another brand that maybe doesn't need to exist. You know, but I'm also all four more awareness on protein, but it is interesting to see all these brands sprout up. The first thing I do any time I get sent something is I flip a packet over and I'm like, "Oh, never been straight in the trash."

And for someone like me who has no idea what they're looking for,

“like, what is a key warning red flag sign?”

Like, do not consume this when everyone's talking about it. David protein bars, for example, like, please don't just don't do that. There's obviously more and more stuff has been coming out about them about how they've been misleading on their packaging about what's actually in there, but also using a fake type of fat as one of the main ingredients,

and then buying that entire company and using that, and it's something your body can't really digest, but also many of the other ingredients are in there. Like, say for example, when I'm looking at a protein powder, especially if it's away, I'm not looking for a concentrate or a blend.

I'm looking for an isolate because that has essentially all the lactose removed. So if you do get sensitive to dairy, that's going to be your best bet. So also got the highest quality type of protein in it that your body can digest and use really fast, and that's important when it comes to protein.

The more ingredients that get stacked in there, the less protein you're actually getting in that bar or that powder or that product. So, say for example, with made of, we get 25 grams of protein per scoop of New Zealand grass-fed way. You might have another protein that has like 15 grams,

15 grams per scoop that we're not sure if it has it, but then they have a bunch of fillets. You know, you're reading an ingredient list that might be 10 plus ingredients, that are 20 plus, and you might see four different sweeteners in there. There might be monk roots, stevia, coconut sugar,

and then an alcohol sugar at the same time, and you're like, "What's going on in here?" You know, and I totally get it.

So I always say, "Hey, if you're not sure,

like maybe you can reach out to the brand, or you can obviously the internet's kind of amazing and search things, but the internet's also a bit of a scary place." But you shouldn't have more than one sweetener in a brand or no sweetener. We have an unflavored made of the people that don't want,

we have the smallest amount of organic stevia, and now vanilla and chocolate. I don't like the taste of stevia, and I love vanilla and chocolate. I don't taste it at all, but then I'll look at something,

like ballerina farms that has like three sweeteners in it, or other products. And it just depends on also what you're looking for. And it's not to demonize saying, "This product's good, this product's not,

but it's like, there's all these little details of things that you might be consuming, something daily, and if your goal really is to change your body or change how you feel, then all those details start to matter." When you go into your client's kitchen,

“what are the go-to products that you just immediately put in the bed?”

I would put in any pre-made protein drink in the trash. Those are terrible. They've got so many stabilizers and fillers and then probably oils.

You know, that's the other thing, always looking out for oils.

Like you don't want these like sunflower oils or canola or anything like that. I would throw out most bars. I personally use my friend, Ali's Globaz, but she makes with made-off in them, which is amazing,

but they're like handmade. You know what I mean? Natural sugar's like dates and things like that. But otherwise there's very few bars that I get it protein bars at convenient. You know, so I'll throw out a lot of the package foods

and less it's like a really great hydration product, or a great collagen, or maybe if someone's using creatine or something, but I'm always looking at that. And then, you know, you can even look at people when they're having almond butter or something

and there's like, you can get an almond butter that's just almonds or you can get an almond butter that's got oil in it and sugar and, you know, you're like, what is going on here? It's like a calorie bomb. And there's always low hanging fruits.

So I always say to people, like, here's a very fast way to make a difference into your body. I would go, no soy. I would take out corn. People are freaked out with the corn.

Not hating on corn on the cob. Corn on the cob is my. But it is a big thing. And like, if you were shredding for something, you would typically take out corn.

Take out sweeteners. Like so many people are sweetening their coffee sweetening like a drink that they're having two to three times a day. Without you just like not even thinking about it. Those are three very easy actionable things

that you could be like step one to change. And then you can keep going through it. The reason I love keto as a plan is,

by the way, if you've never tried keto before,

I'm not saying go jump on keto. I personally went keto when I was starting to film on fitness DVDs. I was like, I was pottying. I was still drinking.

I was going out my friends. I was young and fun. And like, I was a little like, you know, like skinny fat. I don't know, whatever.

Just like head boobs. All those fun things that you measure fitness. And I see you, RIP. And I remember then being like, okay, you're going to be keto now.

You're only drink black coffee. And I was like, and I used to drink a soy flat white. And my trainer was like, I promise you, if you even just take the soy flat white out, you're going to notice such a difference.

And he was not wrong. I was like, oh my gosh, like soy is so inflammatory. And so even like a milk change can be crazy for people. Or like if you're always drinking oat milk, you know, trying not to have that.

But when you go through keto,

“what I think the amazing thing about it,”

even if you don't stay being keto, you change your taste palette. Like you learn to feel like taste the sweetness actually of vegetables. You taste because you're stripping away all these

external sugars that you're so used to relying on that your body and mind get weirdly used to. And then when you go back to trying to eat them, you're like, oh, that just tastes fake. Like that doesn't taste good.

That doesn't taste real. So I think what is nice about it is it gives you a different like taste palette for food. So it makes it so much easier to have maybe control around some of these like bingey patterns

or bed like habits. I even noticed that when I'm on vacation, when I'm in Europe and I'm having gelato. Yeah. Whenever it takes me a few days and or weeks

to get back to the palette where I enjoy the sweetness from fruit and vegetables. Yeah. And I think it's going back to your point of like having grace with yourself and having that consistency

of like, okay, it doesn't taste as good yet, but it will. I know it's about to come. Yeah. Because it's not like overnight.

You're not able to make a change. And that's the biggest issue with most people trying to get change in their bodies. They quit before they even got there.

“So even with Keto, I remember the first time I did it.”

It was like, my poor boyfriend at the time. He was like, I loved with him and his brother and we were all rapidly losing weight because I would cook for us. And they were like, I'm starving.

And I was like, I'm not because I was eating lunch twice a day. I was even sometimes having steak for breakfast. When he told me I was taking it too far, which I agreed. But I was eating more than I'd ever eaten before. It was just very clean.

And by like day seven to nine, your energy feels insane. Like you're pretty moody the day's before. And I was like, oh, I get it now. But you meet so many people that can't get to that point.

That feels like forever. And it's kind of the same with fitness. Like, you know, when you start something new, it's like, even when you take up running, you know, you're like this sucks.

Like, this is absolutely terrible. And if you can't push through that threshold

So I would like monitor on quitting early. And if that's like a habit that consistently shows up in your life,

I always say to people, I'm like, if you're the person that stops,

like, if I'm counting you down into workout, I'm like, yes, 10 seconds left and you choose to stop then. I guarantee you do that in so many other areas of your life. Like, I bet you do it in relationships. I bet you do it at work.

I bet you do it when you get challenged with something and you pull out on yourself when you're so close. And it's like, it is a very, like, transferable behavior.

“So that's why I say to people, I'm like, you owe it to yourself”

to do it. You owe it to yourself to get there. And it sounds stupid and it sounds like one of those crunch things that fitness people say, but I would say that to a lot of clients.

And they were like, that is the biggest thing that stuck with me because they were like, it was true. I did it all the time. Anything started that started to get a little bit hard. I'd be like, I don't care how I don't want to do it anymore.

How does someone learn to not do that anymore? Well, I always say to people like, do you want it? Because a lot of people say they want something, but they don't act like it. And I'm like, I can't want it more than you.

Like, it's your job. Like, that you are going to shoot for. Like, I cannot come and live in your body. Like, I can give you all the tools to get there. But if you don't actually want it,

we're not going to get there. Like, you have to have that within you. That, like, little fight in that spirit. And it takes people a while to get there. I used to tell people, this sounds like me.

I'm actually a really nice trainer. But I remember telling a girl one day she was a six out of ten and it worked out. And she was like, that was the most amazing feedback I ever got because she was like, it was so true.

Like, I used a trainer in the Nike New York office and she had come in. She had really long hair. It was never tied up.

She was always flinging around, taking forever doing stuff.

And I was like, oh my god. You know what I was like, girl, it's just like six out of ten energy. I was like, we got to be better than this. And like, we have to, like,

the way that you show up for yourself is so powerful. And I think the biggest dysmorphia that we have and the biggest issue we have is the way we speak to ourselves. And like, I read this scary stat. They were saying, like, how many words per minute?

We can speak to ourselves and now mind because it's so much faster than what we say out loud. And I was like, that's so scary. And especially with women, I think we're very hard on ourselves all day. So I'm like, what if we even changed like a percentage

of that conversation to act in your favor? And that's why I like when people actually like want things for themselves. Because you have an anchor point to stick to, right? Like you, it's your guiding light anytime that it starts to get a little bit difficult.

“And I think that's why I've got where I've got to in my career.”

And I always say to people, I want it. Like, that's the thing. It's not about being competitive with other people. It's about being competitive with myself. Like, I want it.

And I'm going to get it. The last time I went to my gym with my trainer, I was on my period. I was dealing with this eye surgery. And I was not lifting heavy.

So we were doing back rows, I think I was at 50. And today he was like, okay, let's start at 50. I was like, this is so easy, bump it up to 60. So easy. We ended up getting to 100.

And I was just like thinking of it in my head as like, why, why was that? And I think it was a few things. One, it was the way I was talking to myself that day. I was like, I was just done. I didn't want it.

I didn't want to be there. And two, I think also for women in your cycle, it can change how you can perform 100%. For you, I guess, two questions on that. What is the best type of motivator for someone listening to this?

Is it that positive reinforcement or is it that voice in their head telling them like, you can't do this almost

“or someone telling them you can't do this to make that change?”

Oh, I can go both ways.

I always used to operate out of a tough love.

Stand point with myself. And like, really like this grittiness. And like, I'm going to like prove a point. And like, I can, you know, like, I had this very, like toxic, massacistic, like internal cycle

that I would use as drive in momentum. Whereas now I have a very honest conversation with myself. Like, if it is that part of my cycle. Like, sometimes I've trained four clients in a row. And I'm like, I need to get out of this gym before I obliterate.

Like, my, my patients, like, you know, it's like, it's a lot being in gyms. They're kind of like a sensory overload environment, especially like sometimes we're in a private gym. Sometimes we're not.

And I'm like, I just need to leave. This isn't what I need. And I'm going to work out later at home. I'm going to go on a walk or whatever. On the days, like, what you are mentioning before we are like, I don't want to be here.

I always say to people, I'm like, don't be there. You can actually just like go on a walk. You probably feel way better about yourself. Or maybe you need a rest day. Like, learn when to put the pressure on and when not to, you know,

because it allows the great days to be even greater. And it gives yourself rather than being in something like, we've all been in a class before and you're like, I hate every second of this. I can't wait to leave.

Like, that's a really bad feeling and a kind of impacts the rest of your day. And this was something I had to work on a lot. I went to Hoffman last year and identified like, my biggest fear about going to Hoffman was losing my massacism. Because I believed that was my strength.

I was like, that's the thing that I have this tough love with myself that makes me great. And I was like, oh my God, I was so wrong. I was so wrong. It was that was actually blinding me.

yeah, I just wasn't realistic about this actual strength that I had.

That was a little bit more like, I'm honest with myself. And like, I know what I'm capable of. And I know what I can do. And I also know in a time to say, no. And like, that's enough.

And that to me was like, really bizarre way to get to know myself when I was so used to like doing the same thing up into my mid-30s. You know, of how I treat myself. I know with my clients how to motivate them. Like, sometimes I'll be like, they're sprinting on the curved treadmill.

You know, which is awful. No, we like, oh, just set that pole over there. Like, if you get over an 11 or 12 on speed on this, like, this is who you're running past. Or this is what's happening.

And like, we'll use little things like that. Or you're running to the certain goal that they had of like winning something or getting a movie role or whatever it is.

“And so I think it's important to have maybe some little things”

that motivate you where it can possibly be like, oh, okay, I need to get that. But the self hate approach, I think, can't be forever. You know, or like the self, like, it works for a certain amount of time. But I wonder how much of that, like, how much of that becomes a belief

about ourselves. You know, that we then don't realize when all the good things are happening. And we don't know when it's time to, like, yeah, say no to things that are happening in real life

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“Was there a moment that you decided I have to go to Hoffman?”

Yes. So my brother is an addict and I think that was why I became a trainer. Truly in the first place because I did his recovery with him. And actually, you know, when I was in the second to last year of high school, my brother and my best friend went off the rails on the same drug.

Like I'm methamphetamine. And it's a very destructive drug. And I think for me it felt very... I felt very sad and lonely. And like, didn't have anyone to really talk to about

I went to an ogles private school. So they were quite judgmental about certain things I already grew up in the countryside. And I... I think it just made me become very disciplined and very controlled. I like wanted to control all my environments, right?

So anyway, my brother got clean, which was amazing. And then there was a bit of a relapse territory, which happened when I went home for Christmas a couple of years ago. And then I came back to LA and then the fire's happened. And I was like, oh man, this is like, you know, this is just a lot.

And I think there was a lot of other things just going off me internally that I was thinking about like, there was changes that needed to happen in my life and I was kind of like enough enough. I think it's time to go.

“And so I went in March and it was the best thing that I ever did.”

Like I loved it. I'm not one of those people that's coming out being like, I see you, I love you. And like, it's totally fine if you do do that after you come out of Hoffman because it's one of the big things they say there.

But I actually came out and with myself. I was like, oh, I see you and I love you.

I never could accept a compliment before.

I could never honor anything that I did. I had this very like bad relationship with my value. And that was the biggest thing that I went into work on. And when I came out, I was like, oh, yeah, I don't negotiate on that anymore. I could never say no.

I was bad at setting boundaries. It didn't matter. Like how much therapy I would do with my therapist who I loved. But like, and now I'm like, I'm not even seeing my therapist. I was just like, I would not.

And it's not saying it's a quick fix, right? And another thing like how I say, I'm like, it'll work for you if you want it to. And if you really want to make change, but what was interesting was one of the things that popped up when I was there. They were like, oh, you deny anger. And I was like, no, I don't.

And they're like, yeah, you do. And they're like, if you get into fight, do lose it. Like do you expect, and I'm like, no. And I would keep everything inside every single time because it was a trait that I learned from like the stepmother that I had when I was young. It was so interesting because I was like, wow, that's probably the biggest thing that I carry over.

Into all these things when I'm getting treated badly at work or I'm getting treated, you know, I'm feeling a lot of these situations and I don't feel like I can say something. Like, because I think that it's rude or it's confrontational or it's that I how do these very weird beliefs about actually just owning my value and my worth.

And then when I came out, the biggest shift has been and I feel like you're someone that's very good at this being like, no, I, this is my value. And it's not a negotiation and I stopped negotiating with myself.

I was like, I am with this and I am good and like I will work for like, you know, I will always do the work.

So I think it was like for me, it was just like a game-changing experience and it gets better and better, you know, every month that goes on. My family have this joke. There was like, oh, I think the Hoffman is working.

“It's honestly, I don't know, I hate to say they were proud, but I think that's what the whole goal of Hoffman riches is for women. Like my original mission statement was like, to know and build women's worth.”

And it's funny because I remember when my sister came into the business, like, there was a lot of small deals. I would come our way and I was like, no, no, no. And I think you can probably relate to this because even in terms of like what follow our count you have usually equates to brand deals. Yes, right? And when I was getting these small brand deals and my sister was like, you know, cash, like we kind of need the money and I was like, you just wait. Like we are worth more than this and our value as a community and as a company is worth so much more. And by the way, that's where the trust is with our community because we're not pushing products down people's roads just to make money.

And of course, I see that from a place of privilege, but I think it's, you know, now that we're both on the other side of it. And it's like, when you know your worth and you are willing to wait for those opportunities and you are willing to like sacrifice the things that are such low hanging fruit to get there. It is the most empowering feeling that you can ever have. And I think one of the biggest things that you've talked about having gone through Hoffman and now knowing your worth was leaving Nike.

That was the catalyst for change for me for sure. So it was interesting I came out of Hoffman. I had four months left in my Nike contract. And I remember it for us being like very optimistic when I came back and, you know, sort of being like, okay, yeah.

“Like, I think the biggest thing that I always say to people I go, no one tells you when it's time to leave. Like that's not something we're taught, especially as woman. You know, I think we fight so hard to get these things”

that then we actually don't know when it's time to leave and we ignore a lot of the signs of things and I'd be with Nike for 13 and a half years. And it was my dream at one point. And then I just had to be honest, I was like, this isn't my dream anymore.

Like, I love Nike. I always will. I think they're such an amazing brand. So many of my friends work there. You know, my best friend Joe was like, was my male lead.

You know, like, getting to do that with, like, your peer is so amazing. But I was, and I think for a long time, my fear of leaving Nike was as like, it's so much who I am. Like, people would be like, that's that Nike girl. That's that, that, that, but I was like, I have a name. Like, I'm my own person. And I think when I realized when I left, I was actually like, oh, so many of those things that I thought were about them weren't. They were about me. It's me. I'm pyro. I'm fiery. I'm, I love working out. I get to make people love working out. Like, that's my power. It's actually not about them. They were just the logo on it.

And we had amazing experiences. It changed my life. But it was time to go. Like, it was time for the next adventure. It was time for the next experience.

What was really crazy was without realizing the last day of my Nike contract was the same exact date as the last day that I left the company in New Zealand for Nike. Like, to go with Nike full-time, 10-year cycle loop. Like, that is so crazy without me realizing until it popped up later, is like a reminder in my phone.

“I remember this photo came up and it was like my last day at the other company. And I was like, oh, and it was like 10 years ago today. And I was like, that is so scary.”

Like, without knowing. And I just felt it in my entire being. So I was near the end of my contract. And this opportunity came up. And, you know, I'd heard about Viori. They were on my radar. It's been seeing a lot of people. Kai was obviously partnered with them. By this point, she was coming into the gym all the time. And I was like, damn, Viori is actually kind of cute. And I'd be like, can I touch the material? You know? And then I actually met the founder and had a conversation with him. And that was for me the real turning point. I was like, he's amazing. Like, Joe is incredible. He cares so much about the brand. And I felt really excited again.

And I hadn't felt excited in a long time. And I was like, oh, well, yeah, this is the right move. This is a brand that sees me as the woman that I am now, not like the 23 year old that they signed. And they are going to honor me at my today value. And we're going to build together. And it's really fun and exciting to work with brands that are in that moment. You know, with there's so much momentum, there's so much energy. And one of the biggest things to me was I said to him, I was like, what's one of your biggest goals? And he said, I want women to feel good, no product. And that for me is like the biggest thing is like, I just want women to feel good in their bodies. And I was like, perfect.

Like, that's going to work for me. You know, like, and I get to work with them to make their brand feel more performance or make it feel a little more like, like, I am a tomboy. I'm trying to get to my feminine.

Like, it's been really amazing. And I think the best thing is being like, this different identity and relationship with myself of being like, oh, well, like, I was giving so much credit to that always being actually about Nike, but it was about me. It was always me. And I was like, I don't know if it's going to be a big part of your life. But like, I know you now, but like when I was a fan strictly, I thought you were always so much more than just the Nike girl, but it was such a big part of your identity.

And I think a lot of people listening to this have things that feel a part of their identity, but it's time for them to go and no one's given them a sign.

Like, what are those signs in your body when you are still in your Nike contract that you were just like, it's good, but something's off. For me, I was like, I'm not going to keep negotiating with you about my value. Like, I'm not a discount. Like, I'm one of the best in my field. And I respect myself enough to know that now and to stand firm on that. You know, so I think if you're in a situation where you maybe feel you're always having to prove a point or like, you know, and I'm not saying that in a sense of not giving your job your all, because I watch people all the time get complacent in their jobs and complacency for me as one of the most unattractive traits and people.

“I've broken up with a lot of way friends over that. But I think if you take a second to sit back and be like, what is it that's bothering me?”

Is it the way that I don't feel like my like skill or my work is respected or do I feel like I'm not challenged anymore? Do I feel like there isn't room for progression? Because for me, there wasn't anywhere else to go. I was at this role as there's nothing else to change here. That's it. So am I okay with staying here? I'm in the plateau now. And plateau is a fine for certain amount of time. But I was like, I've got so much more and I felt like restricted and I was like, I'm so ready to unleash and like really feel like a true partner again with a brand.

And not just an accessory. And so I would just ask yourself some of those questions being like, how do I feel when I think about going to where I can, how do I feel about the next six months there are next 12 months like, do I feel excited? Do I feel motivated? Do I see a future here? Do I, like, what do I really want? Like get very honest with yourself? Also pay attention to like what's happening in the body. Like a lot of the time will be feeling tightness. You know, it's like in the, I know if it's in the chest. I'm not breathing that well.

I'm like, you know, you're almost fighting the inevitable. Sometimes I've like just taking in a big breath and being like, oh, you know, and like I will forever love Nike, but I feel so happy. I'm so happy. I know. I think I said something in my post when I was leaving. I was like, just know that like, if someone's telling you that you're less, like, I will always be here telling you that you're more, because you should always believe that you're more, you should have that fight for yourself. Can we talk about the more? Yeah.

So, so we don't have to confirm our deny, but there was rumors that your deal with Viori was valued around $2 million in blushing.

When people started speaking about the size of your deal, did it impact the way that people treated you? Yeah.

“I think that brands came correct, like even other brands. I think, yeah.”

And I think for me, like, I always say people, I love, you know, whenever brands would be like, it's not personal, it's just business and this was my time to be like, it's not personal, it's just business, but it was also personal. Like, you know, I was like, this is about me, it's for me. This is where my future. I work so hard. I think people don't realize, like, the way that my day is structured, like, I get up at five so I can do work on my laptop before I go train clients from 7 to 12 in the gym.

Then I come home, then I stop my other jobs of running my online platform and my protein powder and any other brand partnerships on. I'll probably work on that from, like, one to eight, or maybe sometimes later. And, whilst I'm in the gym with clients, probably at least three things have gone wrong on something. Like, sometimes I'll quickly see something on my phone because I'm not one of those trainers that's on their phone while they're training people. And it will be like, your whole site's down and I'll be like, a quick internal panic attack and being like, going to have to, like, fire off a quick slack message in the two minutes that I have to run to the bathroom and pee between my clients.

And then figure this out when I get home, you know, so I was like, I am worth a lot of money.

I'm really good at my job. My people skills are amazing. Like, I make people feel good about themselves and believe in themselves.

And it's time that I started acting like I deserved it at this point in my career. I've there been any cons for you to disclose a number of that magnitude while you've been so honest in the market.

“I think what was funny was, like, I was on a Zoom call and I get this text from one of my friends and she'd screenshot the email with the subject line and I was like,”

and she was like, go off queen and I was like, wait, what? And then, like, all these texts that are coming through and I was like, still on the Zoom call and I was like, oh my gosh.

And I was like, oh, I think I'm going to have a panic attack. Like, no one could know that. And he goes, isn't that everything that you went to Hoffman about? It's like your value and like all these things that you were working on and like he's like, I get it. That's also jarring and feels personal and whatever.

“But like, is there still a part of you that believes you're not worth that? I think that's what you're panicking about.”

It's like people having an opinion about that and having discourse. People are always going to have discourse about anything.

And I think it's been nice because I think if people have a problem with anything to do with someone's worth and like that's fine. But I'm like, I don't sit around like, I'm such a cheerleader for people. I'm always like, yes, like go off like my favorite sport is hyping people up. Like, that's why my clients love me. That's why my friends love me and it's not gaslighting. It's truly like, I believe in people and I want people to do the best. And I'm always happy for people when they get things that I know they deserve. So like that's my mentality on it. So if you don't like it.

Okay, if you want to spend your energy like bitching about it, but like, yeah. Now that you feel like there's been a probably a little bit of breathing room where you're like, I'm a startup founder. I'm training these most photographed women in the entire world. And I finally have this breathing room with this brand.

“Like, what is like the next thing for you that would make you feel alive again?”

I think it would be probably having more time for pyro and made of because I have these two incredible companies that I'm like, oh, they could just be amazing ideas.

If I never give them like the full attention, like I've always made everything else a priority of them.

Like Nike clients or these things, even though I make more money from both those businesses than I do from either of those other things. So it's like, oh, what would happen if I really put my attention and focus on these two incredible companies? You know, and having like even being out of have pyro, my own online fitness platform was a fight. Like Nike had digital exclusivity over me for years. So imagine knowing that around 98% of their audience in their training at only in your programs.

But you don't get paid any extra for that. It's a one time fee that we all got paid for our programs. We all got paid for the same, whatever. I might be their highest paid trainer, but like you're not paying for digital exclusivity. The landscape has changed, like everyone is starting their own platforms. And they've got people that aren't even good trainers, making mega dollars off this. And like this is also you're limiting my creativity, my expertise and my freedom in this sense.

So I'm like, okay, I've fought so hard to be out of have pyro. And so it's going to be really shameful if I don't like go for it. You know, so it's like I've been leaning more into pyro. I've been leaning more into made of and like building those companies because I truly think, yes, well, they're brands and I'm selling a service or a product.

I've made those because I care about how women feel. And I watch brands short change in powders all the time or like put out workouts that you so much toxic language about your body. Like if you ever do a pyro workout, the number of times you will hear me be like talk about your beautiful body. And like you can do it and like come on like we're doing this and this, you know, I'm not calling you my loves and my angels and I'm like I'm talking to you with a maybe a tiny bit of tough love and like real estate.

But like people have said before sometimes they're like I don't know what she was going through during this one. This was like a sermon or whatever and I'm like yeah, it's hard sometimes. And like but I believe in you and like I want you to be your best self and I want you to win. And so I think whilst I have these brands that obviously make money like they're also about like hopefully empowering people to be better in themselves. So what would make me really happy would be like seeing those two like truly get the proper attention from me and like continue to like skyrocket.

You talked a little bit about femininity and masculinity something that you're working on. Does the way that you dress really affect that? I think so. I'm really fortunate like Christine centenera is one of my like very close friends and like almost like a mentor to me and she is.

So she like I'm not sure if anyone's worn wardrobe and why see I'm sure you have and she's also had amazing collections with Hailey Bieber.

And Christina so amazing because she knows me so well and gets me so well she'll be like just maybe you're just going to put this on or be like a double layer like mesh like lace tight body suit. And I was like no and she's like it's going to look amazing on you and then I'll put it on and I'm like oh my god I feel hot in this but I don't feel overly girly like I think I used to mistake femininity with like girlyness and like pink and things but I was like actually it's about. I think it's more of like a divine feeling in yourself and what that feels like like I love a mini skirt with a high boot and a big blazer and that to me still feels a little bit like that slightly mask fam dressing.

“But it's funny whenever I pop out in a dress if I have to go to someone's wedding people always like KG you need to wear a dress way more but somewhere lodged in my brain.”

This like tomboy like still is like no I can't wear a dress you know it's been actually really fun. I think with the veori stuff is to be a little more playful with some of the outfits like double layering some of the cute little candies.

But I think femininity is an important relationship with yourself because I think sometimes in a deep layer it's about like do you feel beautiful like I also feel beautiful and really baggy sweatpants love but cool when I wear like a tight baby T with it.

“You know I'm like oh I did both. I give me on the fringe here. I don't have to be wearing my full baggy set you know oversized everything.”

Like my friends used to joke they're like craziest tiny body hiding under all that material body dysmorphia is being a huge part of that for me and like getting more confident with my body and getting more confident with myself.

I will say when I kind of came into a better value recognition with myself. I didn't realize actually how much that would change how I felt about my body at the same time.

Like sometimes you you don't realize like the way that all these things are like intermingling with each other. So like nothing makes me happy other when I say a woman feel really good about themselves. Like you know when someone walks on the street you're like damn cool get it like that I love that and that's never been me and I'm like working my way there but like nothing means more to me than when people are like they're like damn you just feel really good like you seem happy and you seem vibrant and like yeah.

How has that affected your dating life now that you're in this like totally new headspace listen I have a little acronym it's not hot smart route hot smart ridges hot toll foreign. That's my toxic trade. I have this thing for these six five guys you know and there is absolutely no reason for it toll and toxic I like to say I'm sure there's some really nice talk guys out there I have not made great dating choices in the past and similar to how I didn't maybe have value. I didn't maybe have value with myself in the workplace I didn't have the right value with myself in relationships like I've always been the breadwinner I have always been the real anchor in the relationship but I always stay way too long and I'm not sure why like this this bizarre level of patience and you know so that's something I'm really learning it to not do now and just observe things early on I don't date in LA at present like if you are hot toll foreign nice kind.

I send my success for like hauler but even if you're not tall that's why but like I think it's kind of hard sometimes like in LA I'm not sure like how you may or husband but yeah I think at the moment like I really decided last year was like all about self evolution like I knew I had to leave Nike I knew I was going to do this new thing I knew I needed to freeze my eggs and I really wanted that yet to be about like clean up for myself. So that then when I would maybe next like get into dating or like and I've gone on some dates and stuff and that's been like a fun experiment to like see how I felt and being like really showing up as myself from the first day.

“Like that's something that I think is really cool about your thirties you know you know you know yourself so much more I used to be like.”

Man I I miss being 26 and I so driven and so this and that and I was like yeah but I'm a little more informed now you know and I'm probably protecting my energy a little bit more and I think your thirties like I've a lot of friends that are owed in the me.

And it's stunning to watch them go through their late thirties and then into their forties and I think woman just continue to evolve and become more beautiful and I think it's about.

Owning your voice and like owning yourself and yeah just just having more of that confidence shining through in so many different ways so the dating's not going well at moment. It's not going. But yeah we're optimistic for the future.

I feel like though you're in the right headspace for it like I just think until you really come to terms with like your own worth and your own.

The sense of value it's hard to date someone because you're just trying to be liked by them yes and I was like again the negotiating with self thing like there was so many things like in my past relationship where I was like. God that's so off brand and I would like still stick around he was hot. But that doesn't mean everything I also am someone that is like obsessed with their friends like I ride and die for my friends like you know I the group chat is like. Like I thread through my entire being and I love my friends so much so like I don't feel lonely most of like busy all the time with works of sometimes it's hard to gauge you know I'm like okay but I but this was the first year.

I don't know what happened I was home in New Zealand and I was like I kept getting this bizarre very strong feeling I was like oh I think I'm gonna meet someone next year so I know.

“You have to come on for around two yeah yeah but yeah come on I'm like oh babe am I rock okay we have to do some rapid fire what is the last thing you put on your credit card a range of her.”

What color black with the brown interior and has it arrived yes is it here no I have I'm dropping my other car off today it's very hot smile rich have two cars oh my god I'm a size of that okay. Would you rather do calories and food or drinks food I was going to say I drink a lot of drinks like I drink a lot of protein and broth and matcha and the but food. Do you drink alcohol yeah but I haven't been for the last four months because I'd like stopped three months before freezing my eggs and like listen I love a spicy mug but.

Oh I like that okay lymphatic drainage or deep tissue massage recovery lymphatic drainage.

Red light therapy or foam rolling.

“Damn I'm obsessed with both I do both every day.”

Form rolling people need to do it more okay I mean but red light therapy for the skin. So good coffee or macha macha cold plunger sauna cold plunge. Oh I was not expecting that one I hate wait I'm the opposite of hate a cold plant. Oh I love it I'll stay in there for like 15 minutes. That's how I know your talk's like I'm so lucky on that part.

What is your favorite wellness brand that isn't yours?

Rocky's macha. Ooh I haven't tried that the best mantra okay who is your favorite comfort creator? Roy to the rescue it's like a cat rescue account. Oh my god I love you. That's what cats and I like combing all this stuff and donate.

Wait you're so cute.

“That's what I'm curious you got so if you could title this season of your life what would it be called?”

Burn 2.0.

I like that everything's better everything's hotter.

We HSR burn 2.0. I'm going to do this program when I'm traveling please you must. Yeah because like I do like a workout workout. So I struggle with the online programs a little bit because I just don't feel like I'm lifting enough. Is it like heavy weights?

Yeah you'll like this one because you get strength sweat and sculpt all in one program. So like you get a lot of good strength. You get micro doses of cardio and then you get like really hardcore sculpt so it's really fun. Like people are loving it. Okay I'm going to be doing that when I'm going to set your routine up in this nice little hum gym that I

People please. Okay Kirstie got so where can people find you? You can find me on Instagram @KirstieGodso. And yeah. And what can ages are helping you with right now?

My femininity. No. No one like are you hiring? Yeah.

“No I'm not but if you want to work out with me you can work out on.”

@PiroSpot is my fitness platform and if you want to drink the best quality protein powder it is at Made of. Can't wait thank you so much for coming on. I had the best time talking to you. Thank you babe.

I'm so proud of you. I'm so inspired by you. Honestly like I had chilled a lot throughout the episode and that's a really good Brometer for me. Okay thank you for coming on.

Bye guys.