From Addiction to CEO in a Male Industry

If you are a woman in business, it's personal, right?

Somebody leaves your company, it's personal. You're not making money for whatever reason, it's personal. A customer leaves, it's personal, and it's not. It's just the nature of business. And when you're growing and scaling a company,

you feel like crap sometimes, but really it's all normal. Rachel Blatt is a resilient trailblazing entrepreneur and the founder and CEO of royalty logistics. Drawing from her journey of overcoming adversity and rebuilding through entrepreneurship.

She is breaking barriers in the auto logistics industry while empowering others to lead with grit, integrity, and compassion. You're in the trucking industry, which is very male-dominated, but you're also into art, you're very flashy, you're very in your face, as they say.

I come from this very, you know, gritty, dirty, grungy, masculine world and watch some women in politics, right? And they're still trying to look like the man. And I don't want to look like a man.

“I want to look like a woman, because that's what I am.”

It spans the globe. Like a super high school, get your name, Elvis. Ready? Hi. In today, Apple is going to reinvent the phone.

It's our over, I'm telling how we're-- The living your legacy podcast for those who live to leave a legacy. That's extremely impressive, though, right here. Oh, that is sensational, too. Open, and check out what was the way you said, Paul.

In the box is not on the planet. You can live your dream. Welcome back to another episode of the Living Your Legacy podcast, the Women Empower Edition. Stop looking at me, Rachel.

I won't. Where do you want me to look right here? This is me in camera. All right, here we go. We're going up the main camera.

For instance, it's like us.

Where Rachel Blatt, you are our latest anomaly of a powerful woman.

But you're beyond just a woman. We have learned much about you the last several hours, aren't we? Yes. We have gone into my deep childhood issues, my demons. We have learned quite a bit.

And I've had to sort of divulge the truth.

“And I think that's what makes me very powerful.”

Right on the floor. Not afraid of the truth. Not afraid of the truth. Let's talk about why that is. First, the Troy Michigan.

Yes. Stark there. The beautiful thing about being a woman in power is I think women are coming into their Renaissance. Right.

For sure. Detroit is all about its grit. It's passion. I mean, we've had a losing football team for a really long time until last year. We just turned it on.

And I just think it's our moment, it's Detroit's moment. It's our moment. It's my moment. It's the company's moment. It's like, when you think as a true trader, you look at Miami, like, oh, I don't know what

my amines are like. But Detroit comes from like culture. It thrives in hip-hop. It thrives in house music. It thrives in poetry.

It thrives in books. It thrives in M&M. And it thrives through truckers, apparently, as well. Yeah. Well, listen, if you imagine everything needs to go on a truck.

And I mean, everything. Everything. We were just, I was just watching this documentary about how much stuff comes in on a boat and then guess what, in order to get to where it's going, it's got to get on a truck. And that's sort of the area that I play in the most.

And it's a tough job.

I'm always, people don't understand.

I'm in traffic for 10 minutes. These guys are in traffic for days. And it's a stressful job. And most people think, but they're professionals. These are, like, really good, good guys taking care of their families.

And it's a beautiful thing to be a part of, that's for sure. So before we get to the stuff that matters, like families and feeding families and being essentially an entrepreneur that is feeding tons of families, especially through this culture, let's talk about being a future casted. And I don't mean that in a positive way.

I mean that as a negative, like it's the year 2025. These truck lines are essentially back and forth, back and forth, back and forth, positive, negative, you'd think by now this would be all automated. And it would be robots. And I would be scanning this and that, right?

Right. Right. Yeah. Of course there is. Well, there's a human touch to it.

But you can't do it that way. That means because-- Well, the problem isn't the robot. It's the human being that's interacting with the robot, right? And there's a lot of, like, intuitive conversation that we have, right?

It's between our wavelength. And the robot is not going-- well, they haven't figured out how to read our minds yet. Maybe when they do.

“But I think that's what people are missing.”

People miss that human interaction, that human touch. I think we're a community of people trying to connect with each other. And I think, if you lose that, you know, AI is great. Oh my god, AI, it'll build your business so quickly.

Like, the company isn't just me-- like, a company is its people, right? And so what are we doing? How are we all working together? How do we move forward?

How do we influence people to do it in an amazing way?

That's awesome. We need more of that energy, especially thought leaders, folks that are provoking change in a very, very eccentric, but very flashy way. Let's talk about the very bizarre anomaly that you are, which is very powerful, but you're in the trucking industry, which is very male-dominated, but you're also in to art.

You're very flashy, you're very in your face, as they say. Talk about this balance. Oh, yeah.

“Well, I think that's what makes it very special.”

So I have, you know, I'm the boss, and I've got to put on this very masculine energy, right? Then I'm in trucking, and I swear, and-- Did you shoot with your mouth open? [LAUGHTER]

Just don't shoot it off. No, no, maybe. I don't know. But I think-- yeah, I don't-- and it's been hard, right? I think, you know, you watch some women in politics, right?

And they're still trying to look like the man. And I don't want to look like a man. I want to look like a woman, because that's what I am, right? You know, beauty and the brains. And I just want to-- you know, this is who I am.

This is my fashion. And yeah, I love art. I love collecting art. I appreciate it. I went to art school in San Francisco.

We talked about that. Oh, yeah. I understand. Yeah.

“But, you know, at the end of the day, it was sort of cliche, right?”

It was very cliche. Well, no, really.

It's such a powerful thing to say now.

You kidding me? Anything San Francisco now, and this day, and it is all fresh. It's a resume maker. Like, no, it's like, oh, he came from that source. He came from that source.

Like, things were different back then. And now that we're out of the mugs, all their tribes, you can see it, I essentially feel it. It's like a coat of armor. Like, oh, I did my time, my decade in the West Coast.

Yeah, oh, I love me some Carl's Jr. That'll give me-- oh, yeah. I miss Carl's Jr. So bad. Like, I still think I'm like, oh, Carl's Jr.

So good. But yeah, no, I think it's one of the-- you're right about finding your tribe, though, I think.

“When you find like-minded people and wherever they are, right?”

And that's the beautiful thing about my company, is that I'm here in Miami. And we have customers here, and we have customers all over the country. And it's getting to experience like the world. And I think that's a little bit what trucking why it's appealing to some people. It's like, they just witness the beauty of our country, right?

And on its roads, and I think it's awesome.

So you're basically saying it really much still needs and it preserves a human touch, especially

in trucking. Yeah. Because it's just the oldest way of like your migrating assets from one location to the other, through train, through trucks, through any means necessary. Yeah.

What role do you play in all that madness? For folks that are still like, what does she do? So my role really is to go out and procure the business, right? So at the end of the day, like, I go out and I get business. And then I find companies that can facilitate that, and then I sell it back out to them.

And that's ultimately what I do. So I'm coordinating it, I'm pricing it, I'm solving problems, I'm getting the meat and potatoes behind what it is that a company or a person is trying to do. And then I'm communicating all of that out to a truck driver, you know, if it doesn't need to go, you know, air, planes, trains and automobiles.

I think that's what they say. That's what they say. That was like three seconds ago. What's in my mind? Is it three years ago now?

Well, shit. Um, what was I going to say though? What's your call sign on the radio is, is, because we've talked about your all three go fucking. No.

Is it a Ruckel? Well, Ruckel? Ruckel is their own personality. Yeah. What's your call sign on the radio?

Well, transfer hotting. What's that? Transport hotting. Transport hotting. Yeah.

Yeah. Hell, yes it is. And I don't drive, right? I am, I am like the, I'm in the office and I run a lot of people that are just doing that part, so I don't, I don't do the driving.

Hi. Anyways, how can people find more about you learn more about you? Like, you're clearly like, yeah, off on a new path here. You've got cameras in front of you, how did it feel filming your episode? Do you have this new sense of like, hey, I could do this on camera thing?

really about like taking entrepreneurs and other business owners on my personal scaling.

So I pick a topic and business like HR or commission plans or, you know, giving back to charity and I talk about how I'm implementing that in my business and how I have. And so I do that and effort to help other business owners who are like, because nobody will tell you that all this stuff that you go through is normal. Nobody says this, nobody says like, you think it's all you, especially if you're a woman

in business.

“If you are a woman in business, it's, it's personal, right?”

Somebody leaves your company, it's personal. Somebody, you're not making money for whatever reason, it's personal. A customer leaves, it's personal and it's not, it's just the nature of business. And when you're growing and scaling a company, you feel like crap sometimes, but really it's all normal.

Yeah. It's all normal. Yeah, full transparency.

We're growing very quickly and there's growing paints and it's a lot of fun to kind

of just Bob and we even like welcome to business. Yeah. It's growing. It's working. It's alive.

We're making money, but then we're going to lose it on. Harry, they're on person, and then you just want to hire them. And then you hear them. They were terrible. And then you scream into a microphone for 20 minutes, call it a podcast.

Right.

“Well, I think, I think, as long as you are, everybody understands their role in”

and has fun with it. Good. Let's wrap this off. Look. We're growing.

How can people find you and learn more about you? Okay. So, all of our social media is at royalty ships.

So I always say chips, but ships, like ships passing in the night like you and I are.

And it's royalty, not loyalty, or royal, it's royalty, logistics, and we have the purple crown. So. The royalty here in Miami, they have the blue crown and we're friends, and I have the purple crown.

Something that I wanted to touch upon when you talked about, we take things personally to do it. But it's, it's, you're off it, like it takes a real divine energy to understand a divine energy. Well, I really mean that.

Oh, they knew you. That matching your frames to your dress, it just encompasses the full package. And that's the way present yourself, your vessel to the world. Isn't that important? Yes.

And sometimes I show up in yoga pants. But sure. You know, what you've come presentable, even. Yeah, yeah. Oh, I love, listen, I love fashion.

I always have. I think it's an art, and I appreciate art. I love being in this studio, and I'm like, ooh, that's so fashionable, right? And I think as long as we continue to evolve, but that, at the heart of art, and that's our culture, right?

That's what makes us human beings. That's the best part of us. So I come from this very, you know, gritty, kind of dirty, grungy, you know, masculine world.

“And then I just want to have a little bit of feminine too, so I think that's important.”

For sure. Well, you've definitely brought your unique energy to our studios this morning. And I thank you for that, profusely. That's true. So are you on?

With that, Rage, that concludes another episode of the Women in Power podcast, aka the Living Your Legacy podcast. Thank you so much for having me. I'm very grateful to be here. Oh, no.

Thank you for being here and being, for existing, with that, I'm Rage Tiers, and she's not. Good night.