From High School Dropout to Steel Empire

Access is known for as the freedom inside of it

and just the work ethic.

“- You know, when you're born country or redneck,”

whatever you wanna call us, you think differently. You gotta get up, you gotta go make it happy. - Justin Bradley is a faith-driven entrepreneur in the founder of Jag Metal's LLC. Drawing from his journey in construction and business ownership,

he builds companies rooted in service, family values, and community impact while creating opportunities that extend far beyond the work itself. - For really helped us in marketing, he's made us understand that more clients

don't market the way we do. So we had to market for them. - I knew I had to take that Jag, brand the J.H.E.E. Jagmels, and brand it into their head,

because that's my future homeowner. (upbeat music) - It spans the globe, like a super high school, get your name held in, ready? (audience cheering)

- Today, Apple is going to reinvent the phone. It's not over, I'm telling, I'm here. - The living your legacy podcast, for those who live, to leave a legacy. (audience cheering)

(audience cheering) - Oh, buddy, it's sensational, dude. (audience cheering) Open, check how much the lead you say. - It's the podcast, man, on the planet.

- You can live your dreams. - Welcome back to another episode of the Living Your Legacy podcast for Insight's Success. Hi, I'm Regates Harris.

Joining me today is Justin Bradley.

“Justin, I've got so many show notes here.”

Justin, where are you here? What brings your awesomeness to our studio today? - Well, I'm a social media girl, Benna, and myself, Ben, you know,

you're always promoting the brand, right?

- Yes, sir. - Everything's about the brand, and we thought it was time to get the story out and kind of see where this went. - You are here as the co-founder of?

- Jagmels LLC. - Jagmels LLC, what is Jagmels? - So obviously, where it takes his base company, and where the for Texas, where it's based out of Parker County,

and that's where we started anyway. That was the original one 10 years ago. - Right on. - So in Texas, you come in, you buy your IBM, you're part of things that you don't know what I'm talking about,

but it's all the structural components that make some metal building. - I'm sure some folks will share that. - I don't know if there's a lot that's gonna understand that. - And then we manufacture all your sheets and trim.

“- For the 10 days, you've got a metal building.”

- That's like that.

- Yeah, I mean, and that's gonna be from storage facilities

all the way to what we call Barnum Miniums. - But, you know, house inside, you know. And pretty much a lot of times, not like a house, you're not repaying it, you're not stickin' a new roof.

- Oh, I mean, I mean, things ready to go, it was built out of steel, right? - So that's where it started. Obviously we've grown, created a secondary company, registered company in that called Fab Forward LLC.

That was when Jayden came in, so Blake Bailey, obviously my original partner, brought Jayden in, a few years later, Jayden and I had worked together way in the past, super smart engineering, way smarter than I am.

And we started doing bolt ups. We actually had bolt ups here in Florida. - Right also, we've got bolt ups shipped about 25 pushing 30 states now. - Right on.

- So where are you from? So from Parker County, I started in Brock Texas, which is right outside of Weatherford, but my parents didn't keep me there long. It's a huge stopping community now.

- I mean, it's for you on live, but when I was there, there was about 12 kids went to school in each class. - Wow, wow, wow, wow. Talk about that massive change of where you come from

till today, literally sitting in Miami in the studio, talking about, you're about to reveal and talk about your story for our episode. - We are, we're gonna talk about this. - As a matter of fact, you and I are doing the interview

together so far, okay. - So, where do you begin? - I guess you start in Brock Texas, so obviously I was born, I was born for work, but you know, when I was a young child,

I was in Brock Texas, I have two older brothers. - Right on. - They went to Brock, my mother didn't allow me. We had brief stand, we moved down to Houston for about three months with my dad's business truck

and that didn't work out, so we come home. And so I went to school the whole time and went to Texas, so that was where I grew up. And now we're just a little east of there, still home-based and weatherford,

but I live actually living with my family now. - Yeah, every time I talk about Texas, I've lived in Austin for three years, it was during COVID and I lived in Lake Way, which is not anything near remotely what you'd see

in Austin, Texas. - Talk about the Texas grit, a lot of folks that, a lot of folks that are maybe listening, they don't understand what that means, but I do, and I would love for you to give us kind of like the,

the modern version of what that means, the Texas grit, you know, my daughter plays volleyball and we travel, I don't know, I've been in more states volleyball than I have with working,

in the fact that we just do it. - Oh, for sure. - And you have one thing that makes Jagmettles LLC so successful is anything else out of a city limit, you don't need a permit.

- Really? - No, you don't stick an air, we're gonna make this happen, right?

“And I think that's one thing as Texas is known for,”

is the freedom inside of it and just the work ethic. - Yes, sir, you know, when you're born country or redneck, whatever you wanna call us, you're just on a different, you think differently. - Oh, you gotta get up, you gotta go make it happen.

Oh, yeah, you know, nobody's coming, I'm just coming to help you, you gotta get up, you gotta go make it happen. And you know, Austin, Grace City, where Austin's a great city. - You gotta go make it happen.

- And you gotta see, yeah, but you can see the growth around this. - Yes, and so right now you have this, is someone like a triangle. And if you go from DFW Dallas for work, what's worth from, you go straight down to that Houston market,

straight over to San Antonio inside of that somewhat triangle. You know, the biggest movement going right now that probably anywhere in the nation. - Completely crazy. - It's crazy. - I would say Miami and then that area are fighting for it

because that energy flow from New York and the West Coast or San Francisco. Everybody was migrating in Austin or somehow. Everybody was migrating in Miami. Talk about your experience with COVID

and everything changed 'cause of COVID.

“And how it was, was it good for you, was it bad for you?”

I feel like COVID was a primer to your story. - So, prior to COVID, when I started, we hit double pretty much in every year, once we started, right? I mean, we didn't know anything about steel.

I'd bore the concrete, do the dirt work, he'd stand there building, I'd go finish the inside out. And then we started making metal obviously. And, you know, we were very blessed in that moment of how I went.

And as we started opening more stores, we, you know, he's like, yeah, you know,

you've never had that size.

I mean, we both had good size constructs and facilities but when you're talking to the scale we're at now, your brain has to kind of start recalculating on what you're, your figure now. Rona hits and then everybody's like,

what are we gonna do? And, you know, so we looked, we had to look deep into it. Thank God, being in Texas, it's a little different scenario. You know, they're letting all this mass, we're gonna jump all night, everybody,

at least not in the county that we live in. - No, no, no, no, no, no, no, no, no, no, no, no, no, no, no. - Very well. - You know, we're about to cast the bed. (laughing) - I saw.

We didn't really know, and so we tried to get on board and follow any rules that anybody had really come out with. We hung the clear plastics up for, you know, for our employees, which our boys didn't like that at all. You know, it took away that aspect, like,

you and I sit in here, right? I mean, this is a very personal aspect, and when you're selling it doesn't matter if you're selling steel or selling that drink. I mean, that's the job between people, right? - Yeah, yeah, yeah, yeah.

We blew all the way up. It was the most craziest time in the world. We went, I can't even explain what happened. We doubled at a number that was nearly gonna be possible to double at, we doubled down again.

We were run our guys, Blake and I weren't ever going home. That's when we finally moved in to bringing in more hell, flipping the shop to 24 hours a day versus trying to make it all happen, you know, because at our heaviest,

you know, I don't, there was days Blake and I never went home,

you know, so, but the wrong one was, it was, no matter how horrible it was to the rest of the world, everyone happened. For us, it exploded us to a whole different level. - Wow.

Where are you today? Like, you'd be briefly mentioned that you've done radio. I'm kind of curious, how does one get into steel? - First time I was steps up to a mock, I didn't sound near as good as I do right now.

- Hello. - Neither did I. - Because, well, you know, I was in a movie, Andy's here, our lawyer, we did a movie together and acting was easier than sitting in front of a mock.

Oh, I'm sure, you know. But, so radio commercials is what I do. So, that's, we cut all the wrong radios. Where are you? - Fantastic.

- We got, I don't know, four or five radio stations, you know, inside of Tesla, so it takes us itself, so. - But it's, but it's crazy that you mentioned radio, it folks are all radio type writers. Facts machines, these things are based on the archaic

for folks in tech, but in your line of business, where it's literally just creating these, these fabrications, this is speaking to a older culture, older generation, that folks think it's going to disappear. - No, sir, it's not, it's very much the foundation

of how this is built. - I don't think it'll ever go away.

“I think that's where everybody gets mistaken.”

- So, these AI power plants need your built-in. - I mean, yeah, we actually, we moved to Apple into help, I mean, to be honest,

I mean, it's 500 billion dollar project going on.

- Right, no, right. - It's like, it made the Tesla fact when it's happening. - This big.

- Yeah, I, like a factory, yeah, that's where we are.

- It is massive, help everybody. And that's where our latest production facility went. But radio, I think people, so, we have our original radio stations, 95.9, the ranch, in Fort Worth, Texas, drive.

- Right on dude, it's red dirt country, right? It's a Texas thing. If I said, artist on it, some of y'all are gonna love it. Not all of you, you're gonna love me and talking about, but there's a brand in there,

so, Jerry had this music series. And it was every Wednesday, not, I believe, at the time. And so they're like, you know, just when we think

“you need to do this, and I'm like, okay, I guess.”

I think it's 26 shows, week after week after week. And I'm like, okay, we're gonna do this. And I made every show just by the way, and I didn't have wife and kids in, but I didn't make every show.

And everybody was there was like 18 to 24, right? And everybody was like, you're crazy. You're crazy, they can't afford the product.

It's not gonna work, and I'm like,

but all the other guys that do what we do, they've got that generation of that 35 to 50 or 60, right? - Yeah. - We're not going to get that market, so, I knew we could pick a few of those people way over time

and as we were moving along, but I knew I had to take that jag, brand, the JHE, Jagmettles, and branded into their head, because that's my future homeowner, that, right? And so we doubled down, we did that, we got inside of the livestock cells

for the kids showing animals, but then we went to buy and that, and we went to, and just, and then, you know, like, we've been on our social media grill, we just kept, like, compacting all that, taking that to Facebook, taking it to,

to have whatever network there is out there, and just shoving it out there and trying to learn to build the brand. - That's a radio in our directory, and maybe not as old. Well, all of them, but especially that one,

seeing the radio stations branded us inside of our region. Completely.

- It's fantastic as you understand your niche,

you understand your audience. I'm friends with the Garth Brooks tribe, and Mr. Garth Brooks himself, he's old school, he knows his real money is on actual compact discs. - At Walmart.

- He's like, "I'm not going digital to the hell." - That's awesome. - And all people don't want to want to Spotify, I cannot make money on Spotify, so I will sell my CDs at Walmart.

- It works. - It does. - There's still a niche there, I don't want to sell huge, but it's tangible. - Yes.

- Everything on our smart, that's not tangible. - Oh, it's all digital, it's mostly in our imagination. - It is, and if you break it, it's 24 hours for you're gonna hear it again. - Yeah, but that's CD, you're gonna put it on.

- Right, I mean, pop it on there.

“- I think people think that we're going away from it,”

and a, and we're starting to scare people, right? Because we do, you know, we're doing SEO throughout the stores, and now you've got people coming in, and they're like, "Look, you can't buy, I like you bought Google." Right, and so it's like, "Well, how do we do it?"

We gotta have coders. - Oh, yeah. - So now you're, now you're in a whole different, and I'm, I'm not even versed on this yet. Well, I'm just digging into it,

because this came live three weeks ago, right? - Right on. - But you're jacked up about your jackpot. - Oh, yeah, well, I'm not gonna lie. - You're a deer.

- You're a deer. - Yeah, you're not scared of a deer, and you can't be. You can't be because you're training the old, the new, and the next. - And the next, yes, sir.

- And you have, and I think people really get away from that, and they want to say, "I don't listen to the radio." You're not my audience. - Yeah. - I'm a herd of a podcast.

- Yeah. (laughing) - So my wife, you know, my wife walks every morning, whatever, and that's what she does. She listens to that.

We're out there in the field. I'm still listening to the radio stations that we sponsor. - Yes, sir. - I had to, you know, no different.

“Then, and then that's what you force your people to.”

Same with your, whether it's Facebook, Instagram, anything that we're out there pushing, you're looking for those people. And then it's marketing, it really helped us in marketing. Is it made us understand that aren't clients?

Don't market the way we do. So we had to market for them. - So we send, we send Ben out. She drones, everything that's out there. We put their videos on our side.

- Yep. And that's a danger in that our competitors are gonna go poach them, sure. But in the end game, we're still responsible for 'em. So that's the partnership.

So how can folks learn more about you? Actually, that's rewind. What are we gonna learn about you in your legacy, make it that way, sir? - I'm sure we're gonna dip it a little into my towel

'cause I think there's a funny story I gotta get out. - Okay. - And then we'll move along. We'll move along into what that look like. I don't want shade me into where I am, who helped me get there.

- Yes, sir. - Which is a lot of people. She just cries mainly in my mom, but, you know, we're gonna move from there. And then, you know, we don't want to actually

make me decide to like, I gotta dig in this time. I gotta make it happen.

- I'm curious how many times it gets.

(laughing)

“- And you have no success without failure, right?”

- Right on, sir.

In the end, we're gonna get into jag and what made it,

when we fired it up, one of the thought was gonna go broke.

“And the first time, and then we'll go from there.”

- Right on, man. I can't wait to hear the jag journey. - Yeah, yeah. - It's gonna be great.

“So get all of us, his JagmettlesLLC.com.”

It's always JagmettlesLLC.com.

We do have a south division, but if you go to that main division, JagmettlesLLC, you'll find us. - Right on, dude. Justin Bradley, thank you so much for your time. And energy, my friend.

We are literally gonna walk down this hall into studio one and begin filming your episode. - Perfect, I'm ready. - Dude, thank you so much for your time and energy. With that, that concludes another episode

of the Living Your Legacy Podcasts. And we are inside success. (upbeat music)