From Shy Small-Town Girl to Healthcare Disruptor

something that may affect one patient that they have really hard for them. Sure, sure. So I spend my time trying to solve that problem and make sure that people have access to information number one because information is your power. And then, too, how to take that information advocate for yourself and then turn it into how do I get this so that I have more time with my family. I'm not a doctor, I'm not the one prescribing the medicine. Sure. But I am the one that's

making sure that doctor knows how to save that patient. Katherine Wilson is an innovative purpose-driven healthcare entrepreneur and the founder and CEO of View Health, where she is focused on advancing personalized health and wellness through technology and patient-centered care. Profitability is the natural outcome of doing great work. Setbacks are really nothing more than masked opportunities. You just have to turn it one way or the other and then you can really

“figure out so much. That's why I say, as a company at View Health, we're fiercely independent.”

I'm not for sale. I don't want to be for sale because I don't want to change what I think and believe works. It spans the globe, like a super high school, internet Elvis, ready to fire. Today Apple is going to reinvent the fall. It's not over. I'm telling how we're. The living your legacy podcast for those who live to leave a legacy. As a student, I'm a lawyer. Oh, that is sensational.

Open. Check how the was the way you say, Paul. In the boxes, not on the planet. You can live your dream. Welcome back to another episode of the Living Your Legacy podcast for Inside Success.

I am Regusiers. Today we have yet another powerful Wilson. I know what I just did there and

that was amazing. I'm going to let it go and let it slide. We have another amazing powerful story of a woman in power. Catherine Wilson, how are you? Welcome to the show. Thanks. I'm great. How are you? Part of the dust. I'm doing fantastic. Happy Friday. Happy Friday. How was your session? We literally finished filming your episode of a woman in power. It was fantastic. It was great. The preparation for it was great because it really gave me an

opportunity to think through some of the things that make what we do so important and it was a great

“conversation. What do we learn about you? Give us a small preview. I think the biggest thing is”

fearlessness, disability to just do things without knowing that you have all the answers, but knowing that inherently inside they're all there. So trusting your gut, knowing that you can take a leap and even if you fail or falter a little bit, nothing terrible is going to happen. So Catherine Wilson, where do you begin? Where does your story begin? Is it conquest or you're running towards something and running away from something? Where does Catherine Wilson's adventure begin?

I think the biggest adventure part of my story is really about running away from a lot of things that didn't work for me, that were part of society, that were part of what's expected and not really accepting the status quo. What made you not accept the status quo? Artists rebel in it. What was your anti-anti everything? You know, I grew up in a small-ish town in the middle of

New Jersey and kind of was this shy kid, but always kind of fit the mold of a good student,

you know, did okay. Like everything was fine, everything was sort of as it was expected. It was always like be sweet, be kind, be in which it's a good thing. Where your dress is always have your pattern leather shoes and you know, to be honest with you, just kind of that model and that mold felt so limiting and so stifling. And you know, I grew up at a time when Angela from who's the boss was running her own advertising agency. That's the earliest that I

remember thinking, oh wait a minute, a woman can run this show and we don't have to be the home makers and we don't have to be a teacher or nurse or whatever. And so I just started running towards freedom. Right on. What's it like, you know, coming from New Jersey, like I grew up in Miami,

so there's always like a, you know, a reputation to that town at City because it's a, it's a movie city.

“I watched movies about New Jersey, so when I see, I think I hear New Jersey, I see”

what I, what I was taught to, to, to the portrayal of Jersey as what I'm trying to land on. What is really what it's like to grow up there and what are that resilience and some of that tenacity that you have today? Growing up in New Jersey is a, it's safe. It's a great place to live. I have a fantastic family, but I have a family that's conservative and traditional.

about, it was just limiting. It was limiting. It was, um, even though it's right between New York and Philadelphia, so many people from my hometown have been to either. Yeah, it's wild to me, you know, and all I wanted to do was just go and see explore, but maybe more than anything else, I wanted the freedom to make a mistake and not have to be perfect all the time. Yeah,

“the freedom to make a mistake. Uh, yeah, where did that, that urge and drive come from?”

Were you raised a certain way? Was it religion? Was it your dad? Was, what, what made you want to, that freedom? What that urge? My parents were very protective. Um, and I understand it, right? You don't want anything bad to happen to your kids. I was their first girl. They had a, a son before.

And you know, my mom always says, well, you don't worry about boys the same way. Okay.

But I think a lot of the time, the fear created limitation and in that limitation, it found me like banging up against wall after wall of like, why won't you let me just try? Why won't you let me just go? Why, why can't I, what happens? What's so bad? I don't get in a or I don't win or I don't achieve what's so bad about it. Um, but my mom just especially really wanted everything to be perfect. And my dad was so protective, so I joked all the time about the story, but I was in

college before I realized that, um, dirty dancing was more than three scenes or two scenes, because my father would sit and like dub things out of movies that he didn't want me to see. Over the best dad. So I, like, I just thought, God, this movie is the dumbest movie I ever saw. So I go to college. Big deal. And my friends are like, let's do an 80s movie night. And I was like, and they said like a couple of different movies and I was like, well, we can watch all of them.

They're only like 30 minutes. Oh my God. And they were like, what? And then everything changed, right? You realize like, foot loose had a whole lot more scenes than, you know, all of these things. And I was like, called my dad and like, what did you do? You're a doctor needed me. What have you

“done to me? So that it became this, what else don't I know? Oh, and where else, where else can I go?”

And what else is happening? Right on. Yeah. Talk about that journey and what did you learn about yourself and, and how did you land where you are today? So I mean, the journey really started with petitioning my school to graduate, high school in three years instead of four, and going off to college,

and having my first mistakes and my first failures and the things that were like, oh, shoot.

Okay, but then also realizing that just because something doesn't break your way or less than ideal, you're nothing terrible is going to happen. You can repair those things. And as long as you don't go so far off the deep end. So once I realized that I wasn't going to break with any single failure, the whole world changed for me. You know, and then it's like, well, now we're running kids. Let's go. So, so let's cut the shit. You party. You had a good time, right? 20s. You're like, right on.

Most folks deprived themselves of that. They're afraid to bang the head on the wall and break a couple of things and fear themselves out and explore. What do you think it has kind of remains some of that that overflow from those, from those exploratory years that you still hold dear today and that you use on your journey? I mean, I, I live my life pretty fearlessly. I, um, I'm not afraid to take a risk. I'm not afraid to figure out that maybe there's a different way.

Maybe I know a different way. Maybe I don't. I pride myself on my ability to pivot pretty quickly.

“Sure. Sure. And, um, you know, ultimately, I think if you live your life as a good person, a kind”

person with the right kind of empathy in place and with your intentions being pure and good, you're in okay spot. You know, you're going to be okay. People are going to come to your rescue when you need them to and, um, you make relationships and you build relationships and and you hope that those relationships are also the ones that can, hey, you're going over here and let's redirect to this direction because you know that they have your best interest at heart.

So that's a really powerful place to live. Right on. Uh, uh, uh, refers to my memory. Who's the boss? Who, who was the actor, Tony? Tony Danza was in that, but more importantly, was Angela. Yeah. Who was Judith Light? Right. And then at least some Alano was the daughter. Yes. She was the daughter. Uh, Lisa Malano was one of my first crushes. And every man's first crush, I think. My design. Yes. Yes. Yes. It worked. Good job.

Now I have a type. Um, but it's funny how energy works because I always, a lot of folks walk in here.

now that I've put that in a world, someone's going to sit on that chair and break up. Who's the boss?

Yeah. Here you are. Here you are. And then when you manifest them like, well, I'm going to make

“my Alisa Malano comment and Harry, if you want to edit all that out, you're more than welcome to you.”

But I needed that moment. So I'm glad I somehow manifested this conversation. There you go. So talk about that nonsense of manifestation of, of believing in the secret. And then actually having a work where it's like, you belong to that chair. You belong to this podcast. You belong and being a power that is a woman in power. Talk about that affirmation and losing that imposter syndrome. Yeah. So imposter syndrome can be very real. And it certainly can

manifest itself in ways that create self doubt and create this feeling like you don't deserve.

But I think I've spent a lot of time manifesting goodness and kindness and what I think I bring to the table is an authenticity to that. And therefore, I manifest every day. I start every morning with my affirmations. I start every morning with deciding how my day is going to be designed and how I'm going to really take it to the next level day and end day out. And when you continue, where what you set your site on is where your energy is going to go, right? So flow your energy into the

positives, leave as much of the negative behind as you possibly can. Possibly can. I mean, there's a lot, right? There's a lot coming at us in all different directions. And you can go down

“this the depths of despair if you want to. Or you can say, how can I take this and turn it into a”

different type of opportunity where we can actually make this negative a positive. For sure.

A business or a solution or whatever. You know, there's there's so many ways that you can take these, some of these feelings and turn them over. Unfortunately, to have some great mentors, unfortunately, to have a great executive coach who really helps me all the time with keeping my energy where it belongs because I'm such an energy person. Oh, yeah. And I just believe that if your energy is is right and you've aligned all of that, you're going to be all right. It doesn't mean

you're going to be perfect. It doesn't mean you're not going to fail. Sure. But it does mean that no matter what you're going to be able to stand on your own two feet. Right on, what's your mission today? Oh, what's going to you on a bed? Why are you care? My, so I work in the healthcare and pharmaceutical industry. We work with a lot of rare diseases. We work with a lot of life-changing, life-saving medications. I'm so passionate about it because there's so much such just because you build it,

doesn't mean people will come to it. They don't know. They don't know how to access it. They don't have to get through the system. Doctors are so busy, so overburdened, so overtax that learning but every new product for something that may affect one patient that they have really hard for them. Sure, Sure. So I spend my time trying to solve that problem and make sure that people have access to information. Number one, because information is your power. Okay. And then two, how to take that

information advocate for yourself and then turn it into how do I get this so that I have more time with my family. I have more time with my hobbies, my loved ones, my, the things I aspire to do. And that's that gets me out of bed every day because when you know that you touched somebody's life, or you help save their life, I'm not a doctor. I'm not the one prescribing the medicine. Sure. But I am the one that's making sure that doctor knows how to save that patient. And you can't measure

that. How much of your work is the metaphysical, beyond the physical, it's really up here and here, like even in your own journey. Oh, I would argue that that's the job, right? That's the gig. Sure.

“And that's the gig. That's what it is. You can't, you can't pretend that it's all cerebral”

and you can't pretend it's all metaphysical. But what you can know is that when you put all of the pieces together and you deliver it and it touches your mind and your heart and your soul and your empathy centers and all of those things, that's, that's where you're making your impact. And that's really what I, I spend my time doing. How do you measure that impact? Is it just, you know, check off a list. Google review as it folks reaching out to you. How do you measure the impact

that you're, you're making every day? So, you know, we have metrics that know how many patient lives we touch. So, that's great. We know how many doctors we've changed. They're prescribing behaviors. Are there treatment behaviors? So, those are great metrics. For sure, for sure. But I think my

am I sleeping? How did I do enough today? Did I, did I leave it all on the field or do I feel like

I left something in reserve? I don't want to leave anything in reserve. I'm that person that believes I'm going to get to the end of this life and I want it all used up. I don't want anything left

“in the tank. I want to get to where it's like I've done my job here. And so, that's how I,”

I try to live every day that let me do my job. It's, it's a little grim. But my, my, my, my, my bottom line goal is I just want to be able to pass away to a nice air conditioned room and I look up and see peace. That's, and then I know I did it and then transition. That's all I asked for. Nothing violent, nothing just right. And to quote the famous Steve Jobs, his last three words were

wow, wow. So, hopefully I can be that fourth, wow. There you go. How are you adding your fifth

while to this dimension? Like you, you've talked about some of the, some of the, the previous two year story, but your day to day hustle. What is your business? What is your brand? Like, I, I just want to make it perfectly clear for what folks that are watching a listening, how they can work with you. Yeah. So, view health is a company that was founded six weeks after I had twin girls. And it was founded based on the idea that there's a better way to bring these

products to market that don't have to cost millions and millions and millions of dollars. I don't want to contribute to the cost of health care. I want to make sure that what I do is adding value at every step of the way. And in doing that, it's by spending, I'm not going to tell you how many years in the industry, but a lot of them. And learning this business inside and out from the time I was 18 all the way up. And making sure that when I walk into a room, I've left these people

and this product in a better place than when I walked in. And on top of that, then you just take the the next forward step, which is how do I contribute in a way that's partnership. I'm not a vendor. So, we work with you to develop strategy, we work with you to develop creative materials, develop messaging, to develop all of your materials, websites and all the things that go with this space. And it's, you know, pharmaceuticals, biotech, it's life science, hospital systems,

anyone in the health care space. And our job is to make sure that we can manage your metrics so that you are touching the people that you want and need to touch, that we're not doing creative for creative sake, but we're doing creative to break through the noise and disrupt the way someone is thinking. And that's really important. This is not people walking on a beach or running through a field with, you know, 30 seconds of disclaimer information, right? It's, how do we make this

“meaningful? How do we move the needle beyond what is currently happening? And that's what we're”

trying to do every day and we're trying to do different things and we're trying to disrupt the industry. And, you know, so many of my, I don't know that I even call them competitors anymore because they're these big conglomerate companies that are tens of thousands of people. And my, I call it like the little engine that could my 30 person agency can outperform every one of them from timing to budget to metrics, every one of them. So, you know, it's, it's really about where

do you want to hang your hat? There are certain companies that are like, well, I need the, the Madison Avenue Agency. Okay. Well, then you're going to pay for the Madison Avenue Agency and you're also going to, yeah, it's not the gloves. Oh, yeah, get it, all right? 100% 100%. But you're also going to, you know, I don't know that you're ever going to get quite what you're looking for because you don't have that relationship. But with us, it's personal. And so, because it's personal, you're getting

my attention, my partner, Vix attention, you know what, you're, you're getting that handholding, but also that willingness to partnership Saturday afternoon, Sunday, and whatever it is, we're here and we're here for you. And we're not here to break your bank. We're here to make you successful. We're here to make you and your metrics work because most of the companies that we work with,

their products are first to commercialization in their company. It's their baby. They're so passionate.

They understand the therapeutic areas so well. They know people who suffer from these diseases. They know the doctors that treat these diseases. And it's, it is personal. And it's personal for me.

“So that's what we do and how we do it. I love it. So you keep mentioning the P word,”

personal personal personal. So a lot of it is also, I'm sure mindset. That's literally second page. How are you practicing this yourself and how are you teaching this? That it's all mindset. So, you know, I think the first thing I say to everyone that starts working with me or or for

day that I die. I don't have to, you know, make these big contracts where it's like I'm getting rich off of this one thing. No, no, no. Quite the opposite. I want to have value and then that value be rewarded because it was the thing that made other things valuable. And so that's

how I kind of enter the conversation. And then beyond that, it's always talking about

here's your challenge. How do you take that challenge and turn it into an opportunity? And setbacks are really nothing more than mast opportunities. You just have to turn it one way or the other. And then, and then you can really figure out so much, right? So, you know, I'm in it for the long haul. I'm passionate as I'll get out about what we do and I'm never not going to be.

“And, you know, that's why I say it as a company at view health. We're fiercely independent,”

fiercely independent. I'm not for sale. I don't want to be for sale because I don't want to change what I think and believe works. Hell yeah. And so, here we are. I kind of preach that as well. I haven't posted in social meter for seven years. I'm semi-retired and I launched the Twitch account for PlayStation. I did all these wonderful, amazing things and I was like, I want to take a break. I really need to just go. I did the dream three or four different times and like, all right,

let me just turn 40. So, it's just like, cool. I just turned 42 and meaning folks like yourself in day and day out like there's the morning client and there's the afternoon client. It's very spiritual here. We're very blessed and I'm going to try to write back to what we do here with legacy makers and women in power. You technically have both. And what's it like being the mom

“to twins? To twin girls, correct? So, I have twin girls at her nine that that, um...”

You're lucky. It's just... We're born and then six weeks later I started view and then, um, you know, I had a really long path towards becoming a mom. Wow. And it was a lot of disappointment. It was a lot of heartache. It was a lot of failure. And then right before Christmas of the year that

of 2015, I went and we did IVF for the umpteenth time. And this and our side never seen before

and have never seen since showed me this the picture and she's like, see these. This is where we implanted your babies. This is your Christmas miracle. And I found out on Christmas the day after Christmas of that year that I was pregnant. Two weeks later found out I was pregnant with twins was like, oh, right. Okay. Um, swore they were boys because um, by pregnancy was super super easy. And so everybody told me I was all they have to be boys. But we didn't find out because it's

a base of enough when people are like, oh, twins, how did you get twins? I'm like, walk away for me. But um, walk away for me. I love it. So note to note to all, don't ask people where they're being born. I wasn't going to fight the gender review party. They were born and they were girls and I was like, well, shoot. Now I have to do something about this. But um, but in the process of my 71 hour labor is when I wrote the business plan for view, which was kind of a wild thing to do.

But then fast forward five years and you know, the baby that they said I'd never have was conceived.

And so little Charlie Grace, who is now of almost four, was born. So I three girls. Wow. Three girls. And what's that like? It's crazy and hectic and wonderful and beautiful. And they are my whole life and they are my whole world and they're my reason for being. And um, and I hope every day that what I'm doing is inspiring them to continue that. How how do you separate church and state? The entrepreneur versus the mom and then how do you avoid or accept the mom

preneur? So you don't you don't stay there. You just lean in. Yeah. And you go where you're needed, honestly. I do have support at home. I have a living nanny that is like a fourth daughter to me. She's been with us for over seven years now. And I have a great husband who, um, you know, he owns his own company, which is called Diga in Boston, it's a restaurant. So we're busy and it's crazy and it's chaotic and we have soccer and we have dance and we have Rob, Rob, Rob, all the things.

“We have all the things. But I wouldn't have it any other way because that's what life. That's what”

living is, right? And it can knock you down and it can exhaust you and there are times that you you sit and you take a knee. But that's okay too. You know, and I think what I try to say to most moms, you know, like when there I'm exhausted, it's like, so stop. If the laundry doesn't get done this weekend, then the laundry doesn't get done this weekend. If you push off a meeting, that's not critical

ball that no matter who picks it up, there's going to throw it back down the field. Yeah. You can just

“be like, how do I want to play anymore? That's okay. And it's really okay to give yourself grace.”

Really is. Yeah. I just recently learned about, just give yourself grace. I've only learned about this last year. I'm from Miami and I'm Cuban. There's no such thing as giving yourself grace.

It's like, are you happy? That's a privilege. Thank you. This is why I'm always like, it's all

“really about mindset. There is a such thing about poor dad rich dad. It's on the money, right?”

My hair, yeah. So next step, what happens now that the moment you walk out of this podcast room and hit our sunny beaches? What happens then for you? Well, we take a day or two. It was just my 13th anniversary with my husband. So we have a question. Thank you. Very nice 13. Yeah. Did her? Yes. It's lucky. So it's very nice dinner tomorrow. And then we fly back and I get right back to it. Lots to do. We've got some pitches coming up. We've got a lot of great opportunities. We have one

client is bringing on a whole bunch of products that they're really excited about. We have a number of companies that we're talking to to see about partnering. And frankly, I'm just really excited and inspired

“by all of them. So I think it's going to be great. Well, you've definitely even inspired me.”

Catherine was such a pleasure. I'm really happy to wrap up our afternoon session today, especially on a Friday. How can people find you again? So you can find me viewhealthvueliehealth.com. K.P. Hart's Wilson on Instagram. Do you help underscore Boston on Instagram? And, you know, we're on LinkedIn under the same in Facebook and all of all of the things. All of the things.

All of the things. You can always just, you know, go to our website and my contact information

is all there as well. Quite the gig, Catherine. Cheers to that. And thus concludes another episode of the Living Your Legacy podcast for Insight Success. This is Catherine Wilson. And I'm really glad to see you guys again. I'm Ryan Rigotiers.