How a Real Estate Entrepreneur Built a Legacy Beyond Wealth

So that frequency vibration and energy that actually governs the structure of the entire universe. That is boss one. I just named it and labeled it in trademark. When I was in a meeting last week, and a guy said,

"I whispered to his partner.

"I can't believe on a planet of 8 billion people.

"This guy actually thought that up and trademarked that." He said, "I actually tried to buy it from him. "No, it's not for sale." He said, "It's absolutely brilliant." And what's the vision of the next 5-10 years of this company?

It's Jason Johnson is a creative entrepreneur, storyteller, and the founder of Boss One Productions. By combining creativity with strategic storytelling, he helps clients turn ideas into powerful narratives that inspire connection, trust, and action.

A lot of young kids now, there are, "Oh, I can make a million dollars." And I'm like, "I know you can."

“But at the end of the day, you need to actually own something.”

Well, that's the flip side. It's easy to make the money, but then, yeah, 10, 20 years later, you haven't invested that much. I have nothing to show for it. That's why I'm a stickler on. You need to buy some land or a couple of apartments,

or a couple houses, and I mean, buy something, tangible assets, you know? Because that's how I got to where, you know, I kept my credit good. And I basically leveraged my equity.

I was also asked by a guy last week, and another show, what I was selling. I said, "Well, I don't really look at it. "It's selling something, but now that you put it like that, I said, "Ah."

It spans the globe. Like a super high school. Internet Elvis. In the day, Apple is going to reinvent the fall. It's not over!

I'm telling how we're--

“The living your legacy podcast for those who live”

to leave a legacy. It's extremely, it's awesome, right? Oh, that is sensational, too. You said, "Oh, it's about just not on the planet. "You can live your dreams." What's up? Welcome back to another episode of Legacy Maker.

Saturday with Jason today, fascinating entrepreneurial story. He's pretty much done at all. At this point, real estate traveling the world, building brands, franchises, has a new awesome product line.

I'm excited to dive in. I'm going to dive into all that in the next 20 minutes. Jason, welcome. Thank you. Thank you. So, I don't want to try and summarize your life story because you've done so much, so I'm going to hand it to you.

Can you give everyone the one minute summary? Yeah, basically, I'm from Raleigh, North Carolina, but I call self-law to home. I've lived here for more than I've lived anywhere else, lived in Dublin Island for five years.

Five kids, my wife from Dublin, two of them were born over there. I have four girls. My youngest is a son, Jasper. Started out when I was 12 years old, working in the fields, and my mom and dad owned a ALF, which is a assisted living facility.

Most people know them as retirement homes or rest homes. I saw a lot of diseases and terribly afflicted people, and a lot of death growing up, and I still own it, by the way. Wow. Yeah, in 1977, what's that? 47 years later? Yeah, so I joined the US Army at 18, and when I got out,

I had lived in Sarasodam on the other side when I was a child.

So I always swore that I would come back and Florida would be my home.

You know, when you come down as a child, you get a, yeah, that was it. I was hooked. I came as a teenager from the UK. Yeah, as soon as I went out to Clearwater Beach and got my first shark's tooth at eight years old, I was like, that's it, I'm moving. So I got out of the army, came down to North Miami Beach,

started working a couple of jobs, and saved up my money, and being that my mom and dad were hair stylists from 62 to 75. I grew up in a very, yeah, you're thinking about that, right? Yeah, we went from the hair styling to, yeah, looking after owning a nursing home. Yeah, yeah. It's not, they don't match. It's kind of an odd thing,

but my grandparents were in the retirement home business, how we got into it, but at any rate, opened up my first hair salon,

“because that's what I, you know, there's an old saying stick with what you know.”

Yeah, yeah. So that's, and scaled that up, sold those, my wife and I, actually met in Miami Beach. She was over here on a basin in 2001, 24 years ago, and we were married 23 years and half-five kids. And now, so yeah, lots of businesses, right? Like, let's talk about just summarized the, the free of all, come back and have the health care

facility, as I was telling them, everywhere I've lived from Florida to Ireland to North Carolina,

I always buy a property. Yeah. Sometimes a couple. So after what 37 years, they add up.

So I've inherited a few properties in land, but I've also doubled that and tripled that through the years. You know, my dad always bought stuff here and there and fixed it up. Nice. You'd be surprised after 40 years what, what you've got. Yeah, what are chemists? Yeah, that's one side and then what else? And then, well, my wife and I, and my partner, currently working with Kevin, Kevin Harrington, a big brand ventures for our pub.

talked about it the last 10, 15 years of having our own pub. Yeah. But the original concept when I

designed it was to never have a one-off was to franchise it. But now we've got T, coffee,

cheesecake, butter, it's a whole Jillian's line. It's going to be in publics when Dixie and every major awesome grocery store chain. What about the impact and chain, like the locations? What is, uh, you're going to expand? Oh, absolutely. Yeah. I'm looking at, uh, down here, looking at the West Coast Tampa, uh, looking up in New York. Okay. And then then get it online to ship. Right, right. Yeah. Exactly. Yeah. The, the nice. And then the, and then the, the main business

boss one. Well, this is the new one. Well, I've been kind of encumbered by that for the last year and a half, uh, because my partner and I are, our builders. Yeah. As opposed to hiring a company to come in, I sketch out the concept and design and then we rent a place with four walls and I've

“concrete floor. Yeah. That's how I like it. So I can go in and design exactly what I want. So,”

uh, we built the entire place, designed it and, uh, because when we franchise it, that's going to be the model. Yeah. To look exactly like that. Uh, but yeah, we've, uh, we're up and go actually, this weekend will be one year. Wow. March night. Okay. Now we got Patty's day coming up. Uh, we got our grand opening this Friday with the chamber of commerce there and, uh, the whole ribbon cutting and nice. Nice. Nice. But now that we've got all that done, I've got

more time to focus on boss one productions. So tell us a little about boss one. Okay. It's powered by boss one, which, um, uh, surprisingly, I've had to spend more time than I want to try to explain to people exactly what it is. So I'll just give you the quick 10 second version. Everything in existence is powered directly from source. That's, uh, from the 5D to the 3D to kind of break it down. So we're not in a science or physics class. Uh, everything in existence began with a fault. I think we'll

“we'll all agree with that. So that frequency vibration and energy, uh, that actually governs”

the structure of the entire universe. Every, that is boss one. I just named it and labeled it and trademarked. And I was in a meeting last week. And I guys said I whispered to his partner. I can't

believe on a planet of 8 billion people. This guy actually thought that up and trademarked that.

He said actually tried to buy it from this and now it's not for sale. He's absolutely brilliant. I'm what I want. So what's the vision of the next 5 10 years of this company? It's um, we're actually I'm getting involved with, um, a lot of celebrities. It's a, uh, purpose driven brand. And what that is is, uh, I plan on the next six months to a year at least building two or three. I've already got a location now. I'm going to build boss one training centers, community centers. And

I don't know if you've traveled around the country, especially post COVID, but uh, it's, uh, and I've got four kids might myself. They're grown to our teenagers, but uh, it looks pretty dire out here. And I own several businesses and as far as, um, the caliber of the employee you get now, it's not really what it used to be. And I know it well because I'm old. Yeah. And what we have now is not what we used to be. So I want to get these kids, uh, a lot of them can't fry a pancake or change a

“tire or write a check or, you know, they're, they're not, um, you have to be, um, you have to be competent”

enough to, if you're going to, uh, I told a guy last week, it's, it's fun to you ask that because if, and I've traveled around the world several times. If we, we're, we're going, we're halfway through the third decade in the 21st century. So if we're going to scale up and compete with other countries, we've really got to bring our A game. And, uh, with all the turmoil that's been going on lately, politics and COVID and I personally think it's set us back four or five years. So

we, a lot of kids aren't going back to school now. Yeah. And, uh, so we really, uh, these, these centers will be to give the, uh, our youth. Basically, the skills are going to need, uh, not only vocational skills, but AI and, you know, IT and basically what you're going to need to function. Yeah. Yeah. And what? Well, so, you know, you've done all these businesses, all these brands. This is a new pat, you know, this new main business is a, clearly a passion of yours, right? And the

underlying reason, where has that old come from? Well, I, um, I've always been spiritual, even as a

kid, most kids with the fifth grade would go in and get hot rod boats in the library and all that. That's back. Well, I was telling them earlier that I was 29 before cell phones weren't been it. I was born in 1967. Yeah. Yeah. So, uh, uh, back when I was a kid, uh, you actually had to go into a library and check out a physical paper book, you know. So, um, uh, where it came from, I always used to check out, you know, law of attraction and physics and, you know, uh, all of these kind of weird

things that most 10 or 12-year-olds don't, you know, so I've always been in spirituality. Yeah. I'm a stargaze or I got the telescope though. Okay. So, um, that's, hence that's where the, the concept boss one came from. Boss one is actually an acronym for building opportunity saving society, dash one, one voice. That's the acronym. But it's, uh, it's, it's company for good. It's coming to elevate our society. Uh, I'm looking into doing a lot of, um, I'm sure you probably remember

in a very enough future. You get a lot of, uh, celebrities involved and I'm going to be giving, I'm fine. I tried to retire last year for three months and went insane. Yeah. I'm still at them. I have to build something and create something. Well, but let's talk about this. So, the, the boss acronym, right, all the analogy, right? Right. Well, the still got to be a passion behind that. Why do you care about? Well, it goes back to how I grew up, uh, around sick,

afflicted people. And I've always wanted to give back. So, that was one of my goals. I had two goals

growing up. Uh, one was to be financially secure by the time I was in my 50s. So, I could pretty, my kids. So, I could pretty much live the kind of life I wanted to live in. Yeah. And the other

“one was to give back. But you have to have money to give back. Yes. And, uh, you can't get other”

people involved unless you have a company in organization or a movement to, uh, to utilize that to give back. So, that's the whole purpose of it to, um, it's basically to elevate society, clean society up. I'm also working with, um, different, um, communities with their, um, with the mayors and the city council as far as cleaning up the areas, you know, it's like the wrongs on a ladder. You have to start the bottom. And a lot of cities have dilapidated, uh,

properties and they really, you know, I do a lot of traveling through the country. And, uh, thankfully, we have a, a administration now that, um, is pouring a lot of money back into, uh, infrastructure and all that. So, I want to get involved with that as far as, you know, rundown towns and cities. Uh, I have a place in Murdoch, South Carolina, which I travel to a lot. It's a nice two-hour drive through the country. And there are four or five beautiful little towns

there. But there, you can tell nothing's been done there for 20 years. Yeah. Yeah. So, uh, let's talk about your, you know, your life journey. You've been successful real estate, all the different businesses over the years. You've financially, you know, you've got to that point where you somewhat

financially free, right? There's always more to earn, but yeah, but you've got these good, uh, assets.

What's your advice to someone that wants to build that life like you and that back up and those assets, the real estate, the different businesses? Um, don't be like me and waste 10 or 15 years through your 20s and 30s. And, uh, that you can't get back. That's one of my biggest regrets. Really, okay. Yeah. Well, I moved down here. Did you waste that? I moved down here. And you just, and got into the, the holiday that my album was seen. And, yeah, 25, 27, 2032,

met my wife at 34, got married. But, um, no, I, I, I did a few things back then. I bought some properties and all, but nowhere where I could be. You know what I mean? Because I just waste a lot of valuable time. I mean, I mean, the problem, the part of the problem these days, because like, I'm kind of the opposite. Everyone's like, even going against it. They're like, "Oh, you're 20s, 30s. Don't worry. 40s the new thingy." But I'm like, I mean, that's an excuse to,

you know, like, I've worked hard pretty much my whole 20s. And I bought my first real estate investment

property 18 and over at 20, 21, 22 free jobs. And I still partied and had fun. I just work 17. I don't want to anymore. I have no desire to do that. But I think people put it off for too long, because they were saying, "Oh, I'll do it when I'm 40, 50." But then when they want. But when they do, then they regret it because they love their new life and how entrepreneurship is and the freedom. And there's something about having a passion and being aligned with your passion that like,

no drugs or party or alcohol can ever be, right? Like that. And then they regret it. Because they like put it off and then they do it. And then like, it's like, a lot of people say

“that when they have a kid, they put off on a kid. But then when they do, they like the best thing.”

Sure. Sure. Yeah. Right. I agree. Yeah. So if someone's in that 20s, listen in. Well, let's go a little deeper. What would you say? I would tell them to exactly what to do exactly what you just said to listen, to listen to people that are older, that went through that, take their advice. Talk to someone who's done it. See, now, you know, young kids in five or 10 years do what it took me 35 today. Yeah. Yeah. The internet, you can compress. I know. Well,

yeah. And they're on so quick podcast old of will. Sure. Sure. TV shows. I would do that. I mean, with that, God, you can accomplish, you know, in two years, what it took me 12 or 18 years to do. Yeah. I mean, I used to pound the pavement and hand out flyers and you don't do that anymore, you know? Yeah. But listen to someone who's done it and and I told these guys because I was, I was poor once when I got married and had, I had four kids under four. Wow. I had a four-year-old,

a two-year-old and identical twin six months. And you're in Miami at the time? No. Well, my first was born when I was down here. But then we moved to Ireland. You'd have been even more poor and I had you.

“No, a bottle of formula is what? $20. Yeah. Yeah. So yeah, I love that. I think, you know,”

and I mean, obviously it's not like you can't have any fun and you can't experience your 20s, but also set goals, right? Sure. And like, you know, you can go party, but try and buy a real estate investment. Yeah. You're business off the ground. And like you say, there's no excuse now because it's so easy. Like, I grew up when social media internet was starting, but it wasn't fully fleshed

build in websites and businesses and funnels as a teenager. So, so cool. Sure, that. Oh, I know. And then that you would have been thought possible just for 20 years ago. Like, I grew up in the age of, I had a compact and it was what? Four feet thick. And the mouse was the size of my shoe. And with dial-up, you do do do do, you know. So it took you what, 28 minutes to download something that you can do in 12 seconds now. Yeah. So it's a different world, I agree. And, um, but yeah,

take advice for, but also buy assets. And I tell a lot of young kids now, there are, oh,

well, I can make a million, and I'm like, I'm sure, I know you can. But at the end of the day,

“you need to actually own some. Well, that's the flip side. It's easy to make the money, but then,”

yeah, 10, 20 years later, you haven't invested that much. Well, I have nothing to show for it. That's why I'm a stickler on. You need to buy some land or a couple of apartments or a couple of houses. I mean, buy something, yeah, tangible assets, you know, because that's how I got to where, you know, I kept my credit good. And, um, I basically leverage my equity. Well, yeah, well, that's what I was going to say. People don't realize having those assets, if you want to take on a bigger project,

like the pub franchise stuff, right? Or you want to get a big apartment complex, or you want to install a business, they will become really valuable for getting loans. It's a lot of things, bank loans too, and that go 90% of the time they go and up in value or the decades. No, things really going down now. It's hard. Yeah, let's say, right? At least you buy a terrible one. Well, I mean, you better really be, yeah, let you really suck, figuring it out, you know,

all that, because obviously the economy and stuff can crash and go up. Sure. It's time, right, it should go up. Or so, documentary actually last week between 1900 and 2000, it went up and down 11 times. Yeah, every eight to 11 years, like a hard monitor goes up and goes down. And it does this site for every century. So it's a, it's a predictable model. Yeah,

yeah, I mean, they always say, you know, investment as long as you don't have to cash out at

that time, it's generally for real estate. Just keep it in sit on it. Yeah, keep it in sit on it. So what else, let's talk about, boss one, what's the, what impacts you want that to have on people?

“A good one. Actually, it's a, it's a mindset packaged in a brand. Yeah, obviously you have to have,”

you know, images and optics, that's what, that's what, you know, that's the engine, that drives the movement. So yeah, it's, I consider it a, we're wearing the armor of the divine, like what I, you know, I'm very spiritual when I put on a cap where I have the license plates on a boss one, and what it denotes and what it stands for, actually makes me feel better when I walk out of the house. Yeah, I think clothing is fascinating and how it can do that. So like I work with Damon

John, right, founder of Fubu. Right. It was one of the first brands I feel that did that where Pete, like you represented, that's something. Right. For you, by you. Yeah, for us, by you. Yeah, and that, but now you have, you know, that's why people buy Louis Vuitton, all the designer brands that pay in for sure. It makes them feel and what it means to them. And most of them don't even have a meaning like yours. Right. It's just a design a meaning, but it's fascinating how merchandise and clothing

“can really do that. You know, and it spreads permeates through every facet of society with airplanes”

and travel, you know, but yeah, actually, I had a couple of people who once I told them, I was eating dinner down here the other night. I said, you know, boss woman is actually the creator to a lady, she said, really? I said, yeah, because she asked me, who or what is that when I told her, she said, wow, really? Like I said, yeah, really. She said, that's incredible. And she said,

it's weird, but yeah, yeah, yeah, that's, she said, wow, I've never, you know, so it is,

it's startling, I mean, to even think about that. Yeah, yeah. So, so last couple of questions, just, you know, as we transition into the legacy side, I can tell, you know, you're trying to do a lot of great things. This product based brand is purpose driven, as you said, but what does legacy really mean to you? Legacy is derived from word legend. So, I mean, it's, you want to leave a legacy, you've got to actually, especially in the business world,

build to me, personally build something that means something. See, with the pub and all with my wife and partner, everything else, that's a partnership. This is mine. I'm the sole owner of this. So, this is my baby. This is my purpose, you know what I mean? I'm all in on this. And I haven't been able to do it until now, but now, you know, the, the, the chains are off, and I'm free. So, which is why I'm down here, took a little bit more time off than I should.

Yeah, yeah, but anyway, yeah, it's, legacy is leaving behind something when I'm, you know, in the next five, ten years when I'm 63, 65, and I just sit in the cafe here, and five hundred, ten people walk by with a boss one hat or shirt on, you know, feel some, yeah, then, you know, or they're, you're surfing, and I've even got boss one, surfboard. There you go. Ballpoint, boss one, tennis rack. A little, I'm a golfer. Okay. So golf clubs, golf bags. Yeah.

bringing a little, your businesses, your travel, your ventures, your purpose. What else will people

“get from watching your episode? Um, inspiration. I was also asked from a, uh, by a guy last week,”

and another show, what I was selling. I said, well, I don't really look at it selling something, but now that you put it like that, I said, uh, it was kind of off the cuff, I said, uh, hope. Mm-hmm. Telling hope. Inspiration. A lot of people need that. Yeah, we need it this way.

We need some more of that, you know? Yeah. So that's really what, um, just basically to live,

“uh, life, life is finite. Mm-hmm. We don't have much time. Basically from birth to 20 is a dead zone.”

You don't, you're not going to really do much, and then you're last couple of decades. So you've got a sweet spot there, and then you're going to do, you're going to do in that time. Okay. And I just see so many people with, especially young kids with a lot of potential, and uh, just see a lot of wasted potential out there. And so I've tried it, you know, I do a lot of, I'm a mindset coach. Yeah. Since I got out of the army,

“I've always been, uh, you know, I'm, uh, airborne, you know, infantry soldiers, so, you know,”

heart, it's a hard life. Yeah, yeah, good. And last question, then, someone's inspired by what you're doing, and what you said, maybe they're in their 20s, 30s, and then it's a kick-up, the backside that they may be need, and they want to start building their own legacy. Give them a few tips or words of wisdom to wrap up the show. Um, getting bogged with something, whether it's yours or someone else that you're going to collaborate with and be passionate about it. Uh, if, if you're not, then don't do it because

I've been proposition with several companies through the years, and uh, my heart wasn't in it. So make, make sure that whatever you get involved with your heart's in it, and you believe it, because if you do that, then, uh, it'll be successful. Love it. And last question, where did they find you, where did they buy some boss-worn, where did they learn about it? Currently having my store, um, actually my wife's team is over in Dublin. All of my tech work and all comes from Dublin, and it's uploaded in the next

day, and but, um, yeah, uh, WW, wow, say that fast, three times. Uh, boss one productions.com, TikTok, JJ Balls 377, uh, real Jason Johnson, Instagram, same thing Facebook, Jason Johnson. Love it. Well, there you go, guys. That's a wrap. Go check out his full episode. Check out all the brands

and get more inspiration from him. As always, keep building a legacy, and I'll see you guys soon.