What would happen if I told you I can make you feel good and you don't have t...
item and you don't have to do that. I can just do it by changing your food source.
“Jim and Jamie Jensen are the purpose driven powerhouse duo behind Lucky 7 Angus, a historic”
Wyoming operation carrying a ranching legacy that dates back to 1895. They develop proven angus genetics that help ranchers build more efficient while strengthening the future of the cattle industry. When you are afraid you just have to kick that door down and go through it anyway. So now we have a product that people can eat. It will help their lives and it will help the environment and it's all environmentally healthy how we're going to solve this problem. Well, we started this.
It spans the globe. Like a super high school internet Elvis. Today Apple is going to reinvent the phone. It's not over. I'm telling how weird. The living your legacy podcast for those who live to live a legacy. All right. We are back with another episode of the Living Your Legacy podcast. I am joined today with Jim and Jamie Jensen. Jensen correct correct got it. Now you guys
just finished kind of a unique session. We don't have this a lot but you guys are on not one show
but two, you're on next level CEO and legacy makers. So how did your session go first and foremost?
It went well. I mean you're in the bright lights. Not in to a situation that you're used to.
“So sometimes you have to think a little bit but no everything was great.”
Why don't we really well? I thought. Yeah. How if you did a good job but and definitely not what we're used to or not what I'm used to but it was fun. You guys spend any time in media, you know doing I'm sure you guys do promotional material for your business as anything like that. Well, I let Jim be the pretty face on this. I love that. So for the audience out there they're going to be tuning into your episodes.
What can they expect to learn from you guys or learn about you guys in your episode?
So what we've done basically in agriculture we've created the super cow. The super cow is going to
be able to make every men woman and child in the world healthier and not only that but the part that really makes the most sense is we're going to be able to make that super cow cheaper than in today's world so that everybody has a more abundant plus apply that. We created the super serum. They can fix everybody and we've created into abundance to everybody can get it. The world in the health industry is huge. It's trillions and trillions of dollars.
Everybody wants to feel good. So what would happen if I told you I can make you feel good and you don't have to take another bite. I mean you don't have to do that. I can just do it by changing your food source which absolutely has been proven if people eat beef they eat the right food than their aches and pains go away. All of the inflammation and their body goes away.
“Their healthier, their happier, their life is better. So what would happen if we could basically”
put the whole entire health industry in the world on its ears by creating the way that you can just eat better and you don't have to pay all of the money. You're just healthier because you eat better. Super super big especially now like I'm really big into you know I'm on my health kick you know I do my meal prep. I'm making sure that my diet's on point. I'm eating 97-3 ground beef and making sure I'm doing all the things. I'm a huge proponent of creating a healthier
culture especially in this country by means of making the production of our food better. Where did you kind of have your aha moment with this where you were like this is this is how we're going to solve this problem. Well we started this years and years ago we were kind of predestined to be in the industry we were predestined through six generations to be where we're at. What happened is we tried to make our customers the mom and pop rancher in the world
more successful, more profitable. And once we got into this big road what we found out is that we were able to create these cows much, much cheaper. They can produce much more beef on much less input. And when they're creating more beef on less input they're also creating less greenhouse gas emissions per pound of beef. So we're fixing every single thing and so now we have a product that people can eat. It will help their lives and it will help the environment and it's all environmentally healthy.
It's been a long road because we've had to buck the whole entire system. It's kind of like going against the government. Yeah there's there's so many and you mentioned it earlier this is a
Multi multi trillion dollar industry.
And not only do they have to get fed but we provide food out to pretty much the whole world at this
“point. So this solution solves at every point of the supply chain of food. You're solving”
problems at every supply point which sometimes older institutions they might not like somebody coming in and kind of rocking the boat. Have you had to deal with anyone or any like I would say roadblocks in your journey to kind of get this product out there. So you're absolutely
right that the establishment is always the roadblock. Nobody wants to buck the status quo because
somebody's going to lose money. So the problem in the industry is we never had the problem with cancer ers and with heart attacks and all of that until we created the health food and the vegetable oil industry. When those things happen we started having all of the problems. They blamed the cattle because they needed to have a scapegoat so they blamed agriculture in the cattle. And so right now what we have is we have those people blaming agriculture and cattle. And now everybody
is got a black eye towards agriculture and cattle. There's a question that I would have for everybody if you don't have food what happens. You better support these guys and you got to get these people to create a better product. So yeah the establishment absolutely controls this. The next thing
“that you have to understand since 1951 we have not had a short cattle supply in the world since 1951.”
You have to question that. Why is that? And if we continue down this road are we even going to have the greatest protein source on earth? Or is it just going to be extinct? And all we do get to eat is the junk food that causes the heart attacks in the cancer. That's a scary problem. And when you get to that point what happens if somebody gets to control that as well. Right now if I can make every mom and pop person that raises in agriculture sustainable then that means we got a supply chain
that they can never be broken. You'll never have to wonder whether you have to eat. But if you
at one or two people control this you're going to have to wonder someday whether you get to eat. And right now we are in epidemic proportions because we got the shortest number since 1951. That should scare you. And I would say that we fix the food supply at the source. We want to get it out to more and more folks because what makes it sustainable is when you're profitable. Right? And when you can produce it better than everyone else. Really our motto is do it better or do it right
and do it better than everyone else. And I love that you also brought up the topic of making this something that for the mom and pop farmers out there making this something that makes not only you guys live easier as a company but it makes every person at that level of the supply chain. It makes their lives easier as well. And I just think that's such an important thing. You know, I interview a ton, a ton of ton of business owners on this platform. And one of the
like key threads that I see that is unanimous amongst the most successful of them is that they operate from a service first standpoint. How do I solve the problem for the people that I'm
“serving for this group that I want to make a better life for? And I think you guys are doing”
incredible work in that regard. And also to your point, I think you guys have kind of narrowed down and tracked this down to root cause. I feel like we have a weird relationship nowadays with cause and effect. Everybody gets mad at the effect but nobody wants to trace it back to its root cause. I feel like you guys have narrowed it down to that root cause. Would you say so? I think we have absolutely have narrowed it down to the root cause. You know, and I think that you mentioned
just a little bit ago, the fact that we want to know what is in our food. As long as we let
corporate America dictate how we're going to eat, you're always going to have to wonder what are
they doing in that regard of putting, what are they putting in there so they can make more money? What are they putting in there to where they can make a profit? What happens if we created something that you can make 40% cheaper right now? And so now you can concentrate on what did you make to make a better, not what did you make to make it more profitable? Because you're 40% better than the other guy day one and that's just exactly what we did. We created cows that eat less. Therefore,
they can be produced much, much cheaper. It doesn't matter what business it is. Any business all across America and told them, hey, I can increase your productivity. I can reduce your bottom line by 40% they're going to say yes. All right. So talk to me about the fact that these seasonetics are heritable. So it's not that you're just changing one generation of cattle. You're changing all generations to come that will follow after that. We have stacked generation,
stacked pedigrees of feed efficiency because it is highly heritable. The pap tests that we do,
That is a heritable trade as well.
cow. The importance of the hereditability and the importance that we do is we are the genetic
“machine because if you just eat one steak as soon as that steak's gone, but if I can make”
genetics that I can place all over the world that create more on less, we created more every single time. So every single day you just create more and you keep more kind of like the snowball effect. And this is 100% hereditable. So therefore it can go all over and create animals that can eat less and make more beef, the greatest protein source on earth. You know, say it poorly, maybe it's cookie cutter and uniform. But how many times do you sometimes go to grocery store and you
buy a steak and you bring it home and you're so excited. And then you're like, oh it's grossly and it's terrible and you have a bad experience. Funny enough, I just had steak last night and I had that exact experience. So what happens if we make the greatest steak and we mimic it 100% of the time. So every house, why gets the exact same experience every single like it. That good experience. And we can do that. That's that's all possible.
I'm thinking in the future here, but I would love to just see on the packaging of every steak, every cut of beef out there that comes in the future to have like a lucky seven
“stamp of approval like hey, this came from us. Oh, I'd love that. That's I think that's that.”
I see it happening. I don't know if you guys see that yet, but I'm seeing lucky seven certified. You mentioned that this is a multi-generational thing that has led to this, talked to me a little bit about the story of like how each generation is kind of brought us
to where we are today. Well, first of all, I don't know if you've ever watched the TV series
Yellowstone, but we are the my parents are cute. My parents do not stop watching that show. We were the real Yellowstone that the Dutton family wouldn't have got 48 acres in our neck at the woods. Beth Dutton, Beth Dutton, what it came out and got in one of our ranch wife's houses. They had a throw to her in the bathtub and they'd wash her mouth out with soap and she had been saying hail Mary within 15 seconds. She was nothing compared to them. John Dutton
wouldn't have got 48 acres. We lived that. My great grandpa who's he housed the hole in the wall gang. My grandpa had bolder leg. My great grandpa did a lot of things. It was maybe not very ethical, but at that point in time he was in the coldest place in the United States before they made houses. Who do you think else was there? Some very, very durable people. And if you weren't as tough as them, you didn't live. But the difference is in our case, the difference is that that we created something
that can change the whole entire world through that survivability and through that tenacity that it took to get from point A to point B. We created something that could change and fix the whole entire world. And not only that, but we believe that it could unify the whole entire world as well. It's almost like the story of grit sort of compounding over time through the generations to make it to this point. And I love that you brought that up. You got to be being in that area at that
time frame. You can't be no-sissy. You got to be a tough son of a gun to be around there at that time. If there's one lesson from what you've learned so far in business that you would want to impart on our viewers, what would that lesson be? Be fearless. And I think she's absolutely right on the beef fearless because I think that that was the part that you had to be. So when you're talking about our whole entire upbringing, there was a line that I said earlier in a guy just picked up on
and he said, "You said earlier," he said that there was times that death might have been the better
“option. You know, so you have to become fearless. I used to write Buck and Horses”
professionally, travel to Toro Champions and you have eight seconds to get your job done. You don't have time to think. You don't have time to do anything. If you have one ounce of fear anywhere in
there, you're done. You're finished. You don't have a second quarter. You don't have another minute.
You got eight seconds. And so that was the whole entire ranch generation was raised and you didn't have time to think about it. You don't have a choice. And so that whole entire being was made that way so fairless is absolutely it. You don't have time to question yourself. For those of you guys that are watching up until this point in the pod, I want to make sure that you go and check out Jim and Jamie's episodes of next level CEO as well as legacy makers. I want to make sure we plug
both of those shows because you guys are on both of them. Those episodes will be dropping shortly after this podcast air. So make sure you guys go and check those out. That's first and foremost. Do you guys have any sort of final messages or anything that you would want to impart on the audience
Before we wrap up here?
you just have to you just have to kick that door down and go through it anyway. And so I would
“encourage those to just take heart and to do that. You know, every opportunity that we've had”
has opened a door to another opportunity. Sometimes, you know, experiences are good and bad, but we all have something to learn through every single one of them. So don't be afraid to fail,
don't be afraid to go through the bad experiences, too. I hear this often with a lot of the people
“that we have on the show do it scared. Maybe being fearless might not be for everybody because”
you're going to feel fear at some point, but do it scared anyway. Lucille Ball said, I'm not funny. I'm brave. I mean, sometimes you just, that's right, you just put one foot in front
of the other and you keep moving forward. That is one heck of a message guys for you that if you're
still here in the show. I mean, at this point, you got to know, I'm sitting with some heavy hitters here. Where can people go if they want to support the business, find you on the internet, website, Instagram, anything like that? They can go to the LuckySevenRange.com. If they're interested in seed stock genetics and the bulls that we raise, they could also go to LuckySevenAngus.com. We have Facebook and Instagram. We have YouTube as well. Those are the places that they could
definitely see what we do. We also have a TV series on Amazon Prime that you could go to and buy,
“which would tell the whole entire ranch story. The art of the cowboy, the LuckySeven story?”
Yeah, so that gives you probably as much history of the ranch as anything. So when you finish binging yellow stone and you still want to get your ranch kick, make sure you guys go check that out on Amazon Prime as well. This has been an immense joy for me guys. It's been a pleasure meeting both of you. Thank you guys so much for coming on. Make sure you guys tune in for more episodes of Living Your Legacy Podcasts and make sure you tune in
to Jim and Jamie's episodes of Next Level CEO and Legacy Makers respectively. This is your host, Jason Tyler. See you guys in the next one.
