Less than 9% of entrepreneurs ever hold a live event,
it was like, "Oh, I want to be part of that 9%."
The most important thing is taking people on a journey through the event.
They're one person at the beginning of the event, and a completely new person at the NED event. That's the most important thing. Malcolm Keith is an entrepreneur, certified funnel builder, and the founder of Teen Mastermind.
Through his work, he equips young entrepreneurs to lead with faith, integrity, and purpose, while building a legacy that extends beyond themselves.
“The only way you're really going to know is if you jump in.”
So you just got to do it, and it doesn't work out, you can pivot. That's probably one of the most viable skills of an entrepreneur is learning to pivot, learning to adapt. I'm asking you to you as the 18-year-old in the room. If there's one key lesson that you could teach to everybody in the world right now,
what would that key lesson be? Put your kids in the environment you wish you had. That's what my parents did for me. They put me in the rooms with other mentors, with other peers who influenced me. Hmm.
So that's why... The living your legacy podcast, for those who live, to leave a legacy. As I see you, I am awesome, I am awesome, I am awesome, I am awesome. Oh, that is sensational, too. Open.
Chicago was the lead years ago. It's not on the planet. You can live your dreams. Welcome back everybody to another episode of the Living Your Legacy podcast. I'm your host Jason Tyler, and today I am joined by Malcolm Keith.
Now, Malcolm, you just finished recording your episode.
First of all, how are you feeling?
Good? Yeah. Good. All right. I hope the nerves are kind of down.
It's kind of the relief now. It's like, it's done, the hard part, so. You get to take that breath after you finish your episode and you're like, "Ah, all right, now I can settle in."
“But first question, what can people expect to learn about you in your episode?”
They can expect to learn kind of my back story about how the team mastermind started and my journey of being surrounded in the entrepreneurial world to finally finding my idea and learning that, hey, there's actually other teens that are like me learning about this entrepreneurial stuff. No, all right, your business is the team mastermind.
First of all, how old are you? Eighteen. Let me think now. Ladies and gentlemen, we have our first 18 year old guests on the night on the, I don't know if that's our first eight year old guests, but 18 is insane to be, you know, in the entrepreneurial
space, I didn't get, I probably didn't get my start as an entrepreneur until I was like 25. What's it like being 18 and being surrounded by, you know, so many entrepreneurs, so much, so many people that are in this sort of business mindset? It's interesting because there's, I don't know what the other side is like, because I've been surrounded by high level thinkers for my whole life.
So I don't really know what it's like to not think that way. A lot of entrepreneurs have, you know, the before and the after story, I kind of just have my story of being surrounded by these people. You skipped the, you skipped the before and when, so yeah, yeah, after. Yeah.
So my before is honestly my, mostly my parent's story. And so because they were putting me in these environments with all these high level thinkers, I gave me the opportunity to really start young. So where, where did that, where does that happen? Where do you think to yourself, you know what, I have an idea and I'm just going to run
with it. And this is my thing and I'm going to take it to market. What was that moment for you? Well, for the team, mastermind, the, there were a couple of moments. It wasn't all in the same moment.
It was different moments. And honestly, the idea first started with just, I wanted a group of friends who thought about entrepreneurial stuff and talk about the big, life stuff that's actually important, not just sports or what you see on Instagram, like what I just, look at this funny real I just saw stuff like that that doesn't matter.
And so I just wanted a group of friends. So I came, went to an event, invited everybody that invited all the teams that I met at the event and created literally just a friend group and they were all telling me, this
“is like, this is so valuable, Malcolm, you should monetize, it's just monetize this.”
And so it was really them showing me and telling me how valuable this is that you'll finally push me like, okay, I should be monetizing this. I mean, that's how each step of the process really was. It's like, I created something, everyone else told me it has value and to monetize it. That's an important through line that I see in a lot of these interviews and with a lot
of the clients that we have in here is that there's always sort of a realization of, you
Talk about it before and after, but you just went straight to the after, but ...
a realization of like, hey, wait a minute, this thing that either I've created or I've learned about the skill set that I've built, this thing has value and I can take that value to market. What would you say to somebody out there who might be thinking, you know, I have this thing, it's, it's got value, but I don't really know, like, what would you say to somebody
that's kind of on the fence about jumping into being coming in on entrepreneur?
“Well, the only way you're really going to know is if you jump in, so you just got to do it.”
And if it doesn't work out, you can pivot. That's probably one of the most viable skills as an entrepreneur is learning to pivot, learning to adapt.
And so you never know if you don't ask the question.
So talks to me a little bit about what you guys have going on in the teen mastermind and what kind of events you're doing, what kind of, what can people expect to see within that ecosystem that you've built? One of my favorite parts about the teen mastermind is that it's teen led and, you know, at school, you're sitting there getting lectured and some of the stuff is kind of hitting
the most of it really isn't. What's great about the teen mastermind is we still have mentors which are really important to have to learn from people who are further head on the path from you, but what makes it stick is talking with peers who are on the same level as you and talking about the information that you just heard.
And so having that community of people who you can talk with about the important stuff,
balance, entrepreneurship is actually what makes all that knowledge stick. And so just to touch on the concept of mentors because I know you and I spoke about this a little bit off camera, you studied under Russell Brunsett and correct? Yes.
“What were some of your key takeaways from working with Russell?”
Because even our own CEO here, Rudy, he was also, you know, a student of Russell Brunsett and Russell Brunsett. I mean, it's one of the biggest entrepreneurs of the last decade or so. What were some of your key takeaways from that? How the biggest takeaway was Russell's events?
They have been my favorite ones to ever go to and that's where I've met a lot of my friends that are in the team match right now is from FHL for Mastermind and Paradise from his inner circle, a lot of them are in his circle as well.
And so that's how the team mastermind, that was the first purpose of the team match
where I was to be the bridge between those events and then FHL 10 was the last one so we kind of lost an event for all of us to meet up at. That's all the teams were telling me, hey, we should do our own live event for just our group.
“So that's how team mastermind life came about.”
Thanks for the name Russell. Appreciate it Russell. You know, we'll shout you out, make sure we throw your Instagram up here somewhere. Now, there's an important point in there about events. Events were a big part of what you loved about the ecosystem that Russell has created
and now you're doing your own events, talk to me a little bit about what it's like throwing an event like that and what it's like doing things in person as opposed to virtually. Because I'm sure the majority of your business runs virtually, no? Yeah, I'm most of the year we're getting on the calls every week to mastermind. And so most of it is virtual, but prepping for the event is a huge process and it's given
me a huge appreciation for Russell does and all of the entrepreneurs who throw live events. There's another entrepreneur who we had as a guest speaker on the team mastermind island while they're and she said like only like less than 9% of entrepreneurs ever hold a live event. So I was like, oh, I want to be part of that 9% I understand why it's so low.
That's an interesting statistic, less than 9% less than 9% ever do a live event. I started thinking about that because I'm in the middle of putting together an event as well with a couple of my other buddies and film and stuff like that and I've done, you know, Miami film festival and all these different things. I've seen the events and I've seen what it takes, well, you think right when you go to an event,
you think you know what it's like to put one on, but now that I'm on like this back hand side and to your like to your credit, it is very, very different like there's so many things to think about there's so many different avenues of thinking that you have to go down when you're putting on an event that you don't even really think about until you're doing it, right? And like some of those might be like it's logistical stuff most of the time. It's like, all right,
how many people, what's the maximum capacity for this room? How do I have to, how am I going to figure out how to put butts and seats? What is, you know, you have to think about everything. What is sound
Going to look like visuals?
value with this room as it's physically possible? And like there's so much that goes into that. So talk to me a little bit about like when you're putting an event together, what are some of the
“key things that you're thinking about? Yeah, so I think the logistics stuff, I think it was,”
I think it was I lane that kind of gave me the advice was that you just first just set a day and
commit to it and then the stuff will fall in the place. Like, at the event we did literally just this last week, we went to, it was hosted at Andy Elliott's facility, which that was only, the only got set up like a couple of weeks before the event was going to happen. So it was very last minute, but all of the other venues that we were looking at, it just didn't have the right feel, but we knew that, you know, God was going to have something fall in the place for us and
it happened. And so I think a lot of the logistical stuff where it's going to be at, um, you know, catering all that stuff, then you want super important, but I know that it will fall into place
“at some point or another. The most important thing is taking people on a journey through the event.”
Postal has his 90 minute or the perfect webinar framework. That applies to pretty much any presentation, could be a webinar, could be a challenge, could be a three-day live event. And so making sure that people go on a journey that they're one person at the beginning of the event
and a completely new person at the Andy event, and that's the most important thing.
It helps to make the event actually number one worth going to, and it also, if you're doing value, yes, it makes it worth going to just by itself, but then also if you're doing an offer, it helps sell that offer. Everything is in order to help present that offer. All the speakers are supposed to tie into the offer, everything. All right, so it's all about like the positioning and making sure that, again, providing value. If there's one thing that you could say to anybody,
anybody in the world right now, one key lesson, and you know, this is something that, yes, somebody in their forties, but I'm asking you to you as the 18 year old in the room,
if there's one key lesson that you could teach to everybody in the world right now, what would that
“key lesson be? Put your kids in the environment you wish you had. That's what my parents did for me.”
They homeschooled me. They put me in the dojo. They took me to all these entrepreneurial events, and it was because of that. It wasn't because of what they directly taught me. It's because they put me in the rooms with other mentors with other peers who influenced me. That's why I am who I am today. We touched on your parents and them putting you in the right. You mentioned the dojo, and we haven't even touched on that at all. What was your, what was your discipline?
Judo and Jiu-Jitsu. I was like, I'm a big MMA buff. You can tell what kind of person someone is by what discipline they train in. For saying Jiu-Jitsu, Judo, whatever the case may be, they're the disciplines kind of mold. I don't want to say mold the person, but you can look at somebody and be like, you seem like a Judo guy. Yeah, there's certain cultural influences, for sure. For sure. Well, before we wrap up, where can people find you? Where can people learn more
about the team mastermind? Where are you located at? Instagram, website, discord, things like that. Where can people find you? Yeah, we have a Facebook and Instagram, but probably the main place would be the teammastermind.com for just the team mastermind as a whole. We're doing these every three months. Oh, so you're doing it? It was a quarter. Yeah, it was a quarter. All right. But obviously, like you get better the more the more of them you do. So I'm super excited. If I'm not doing anything
here in the studio, I might just pop in. Even though I know it's a it's a team thing. I might just pop in. But guys, make sure that you check out Malcolm's episode, make sure that you're checking out the teammastermind.com and make sure that you invest in your kids. If you've got kids that are of that age, put them in the environments like you was saying, like you were saying, put them in the environments that you yourself would want to be in. That's such a super important takeaway here.
And I don't think people hear that often enough because when you have kids, you just tend to go down the rabbit hole of like, you know, I want them to have everything that I didn't have, but you don't, it's an unfocused way of thinking about it. Be diligent and be
Tactful about the things that you want for your kids.
what environments they should be in, what kind of people they should be around. And just, you know,
“think really hard on that stuff. But again, I'm your host Jason Tyler. This has been another”
episode of the Living Your Legacy Podcast with Malcolm Keith. Make sure you guys check out
this episode. And with that, I'll see you guys in the next one.

