Living Your Legacy
Living Your Legacy

How Two Founders Turned Pain Into Power

7h ago19:173,815 words
0:000:00

Anna Sparrvik and Yvonne Navarro, co-founders of Azoula Clothing, reveal how a transformative chapter of rebuilding, resilience, and self-discovery inspired a brand built around protection, confidence...

Transcript

EN

Today, we go out, we take our vitamins,

we brush our hair, we brush our teeth,

but the one thing we forget, it's like, protect our energy before we leave our house. For example, when I'm wearing this heart collection, we did this heart collection and I feel safe when I wear it.

- It's like a suit of armor. - Yes, like a suit of armor. - How can I protect myself from all these outside movements?

And that's how we came up with a suit of armor.

- Anna Sparvek and Abon Navarro are dynamic, designed ribbon, and forward-thinking fashion entrepreneurs, and the co-founders of Azula Clothing. Combining their keen eye for aesthetics

with a commitment to quality, they empower modern individuals to embrace their individuality through beautifully crafted apparel, setting a new standard for everyday confidence,

sustainable style, and authentic self-expression. - Azula came alive when I was in a very transformative time in my life where I was going and being a breakup. Starting over again and rebuilding my life as a mother, as an entrepreneur.

- So we wanna create a brand when people can be reminded that they are protected of who they are, and it's like so much today too for social media. Like be this, be that by that,

and it's like, you don't have to be all that, to just be yourself, you know,

and that's okay, and that's good enough.

(dramatic music) - It spans the globe, like a super high school, Internet Elvis, ready to come here. - Today, Apple is going to reinvent the phone. - It's not over, I'll tell how we're...

- The living your legacy podcast for those who live to leave a legacy. - That's a sweet way, man, awesome, awesome, awesome, awesome. - Oh, that is sensational. Open, shake up on with the way you say,

"In the boxes, not on the planet." - You can live your dream. - Welcome back everybody to another episode of the Living Your Legacy Podcast. Today, I am joined by...

- Anna Adraham's The Sparve. - Inbound Abarrow. - Of Azula, which shout out to Avatar if you've watched it. We just got through kind of talking a little bit about it, but well, that's neither here nor there.

First of all, guys, you finished recording your episode.

First of all, how do you feel now on the other side of recording? Where your little nervous going into it? - Yes, yeah, yeah, we haven't done anything like that before. So it was a little bit nerve-wracking,

but we weren't about, he is so great. Your guys' team overall. - Coffee's one of my, he's one of the best interviews we have, love coffee, shout out to coffee. He's black there somewhere.

(laughing) He can cheat and hear us. You can see and hear us. I wanna get, I wanna give the opportunity for the audience to get to know you guys a little bit.

So tell me a little bit about your story and how Azulah came to be.

- Okay, so Azulah, you should probably tell me that this one,

because I feel like that's close to your heart. How Azulah came alive. - Yeah, Azulah came alive when I was in a very transformative time in my life where I was going and being a breakup, starting over again, and rebuilding my life

as a mother, as an entrepreneur. So, as breakups do, very transformative periods. 90% of my tattoos come from breakups. So talk to me a little bit about what is Azulah? Let's bring the audience in.

What is Azulah, I see that you guys have the fashion, on point, I already, I've made my cut, we've seen each other a couple of times this weekend and I keep making comments,

but you guys look, you're always well dressed,

you look great, but talk to me about what is Azulah? - Azulah, as a brand, is a protective, protective, floating brand that when you're worried, you feel empowered, you feel, you feel your potential inside strength coming out and it doesn't really matter

of all the other energies that is around you, that just kind of fades. It's a reminder to be who you are, your strong, your world, your protected. - And I noticed on your shirt, you have the heart within the center there,

the Milojo, no evil eye in this house, and if you look up there, we also have one on this little chandelier too. - Oh, I see that. - Yep, we believe in that heavily over here,

no evil eye in the studio, no, no, no, no, no, no, no. - Oh, I'm happy that you're saying that, because that's one of the challenges that you've been, you know, because we're doing an international brand. And, you know, there's also, like you said,

different cultures and different people experience things differently. So, we are 100% so happy that you brought that up. There's no negativity, all the positivity support,

it's just a reminder that you're strong, protected, and bored. So, I think you're bringing that up.

- Yeah, I have a fashion brand as well

that I run with a buddy of mine that he was my roommate

in college, and we run it out of New York. So, we do all of our textiles. We get all of our cotton, Drake, from Japan. We do a lot of denim work, and I have one of the hoodies here with me,

I'll show you guys after, but-- - It's just lovely. - Oh, definitely, on the back of the hoodie, we have love written out in every language. So, the brand is called LX3,

and the logo forms a three, an L, and then in the middle is an X, so it forms a heart. But I'll show you guys after we show you guys don't get to see that brand, 'cause we're not allowed to promote it here, all right?

We gotta be careful, we gotta be careful. - Lots of me a little bit about being in business is hard. There's a lot of ups and downs,

there's a lot of things that you have to look out for,

and I can see that you guys lead with positivity, you lead with love. How is it being in business and trying to avoid the pitfalls of negativity? - I mean, it is definitely, I think, from R,

and that you always have to seek for the positivity

in everything, you know, like you work really hard, and then you kinda have, you have your fall down, you have people that out you, but it's like, it's in those times, you really just have to, you just have to believe in yourself,

that why did I start this? And you know, and then you find a really good group that you can like, you know, which we still haven't found, but we have to show that. - Great, did you find out yet?

- That's an interesting point, 'cause if you don't get a lot of business owners that come in, like, as duels, so I think it's great for you guys that like you're both in this together, you have a unified mission.

- I had a business partner that I went into business with a couple of years ago, and there was this thing that I used to say when we would speak on stage all the time, where I would say, you know, he and I both shared the same vision of where we wanted to go,

and we realized that, and so we said, you know what, we might as well carpool. Like, if we want to go to the same place,

we can just go together, we go in the same car, right?

- I love that, like I would never, like,

I feel like without her, it's a part of me saying, because she's so brilliant and smart and I respect her so much, of course, it's just love all of that. - Yeah, it's, you know, I could not even be here without her. - Oh, I wouldn't be here without you.

- It's so busy. - Yes, very adorable. - Oh, I didn't. - It's just a Netflix that we want to send that through our brand, to other people, like, we just want to send love

and positivity and empowerment out there, you know, especially for females, you know, that's our extra push. - From somebody that, you know, I don't do a whole ton, and like, when I mentioned the brand

that I worked with earlier, you know, I'm not a ton in the back end part of it, as far as sourcing materials and, you know, my buddy out in New York, he does all of that stuff. Sources of materials creates the silhouettes,

hand stitches, everything, he's very, very meticulous. But talking to me a little bit about that part, 'cause from my little bit of experience talking to my buddy about it, it's very difficult getting, like people think you can just go online,

find a place that makes T-shirts, print your own designs onto them, and that's it, you have a clothing brand. What are some of the difficulties in opening up this brand?

- Finding manufacturers that have the material that you ask for, that we have gotten plenty of samples that have, we didn't like the material of the clothings, and I'm like super picky, like, I'm picky and super picky on material.

With her, like, you know, she's doing a lot of that, and I'm like, I look at the material, and if it's not like, 100% like it won't have a zoom on it.

Like, you need to be able to wear clothing.

It doesn't matter if you have, you know, like sparkles on it or whatever it is. It needs to be able to go, you know, like obviously this is strikes meaning, but if it's like another content like this one,

you need to be watched 10, 15, 20, 100 times. This one should be okay in three years from now, and she's wearing the dark qualities, everything. - That's exactly how I think it should be, especially like when I'm buying clothes,

like I'm a very, like, I love fashion, like I'm very into it, and like when I'm buying clothes, like even my, even these pants, these are like my favorite pair of pants. I paid like $400 for these.

I had to, they discontinued them, it's car heart. So they discontinued them in the States. I had to go find them. I saw a guy wearing them at Art Bowsle once, I was like, where did you get those?

And I had to go, I had to go find them, and there was a guy selling them on D-pop from, like, Bangladesh, and I was like, I need that. - Give me the lock and give it to me. - Um, you had to be picky.

Like, I think when you have a vision for something, and you want it to do well, you have to be very meticulous. Like, I'm very meticulous in my craft, when it comes to film, when it comes to anything

that I put out that's gonna have my name on it. - Yeah. - I want it to be the highest level of quality that I can get to, and I see that in you guys as well. - But it's also like, depending on the message

that you're sending, like, for me, like, I mean, of course, like, I love, for example, Fashion Noah, but that's not what we want to do. - Yeah, the fast fashion. - Exactly. Like, I love that, but it's like,

for me doing is that we're selling a product

That it's going to be inspiring people

and a lifestyle almost.

Like, when you wear this product,

this is how we want YouTube feel.

So it's like uploading together with a lifestyle,

a feeling, a motion, you know, empowerment. So that's why it's so important that it has to have that quality for it, too. - To piggyback off of that, you know, I think branding is so, so important.

Once you guys take on, you know, creating a brand, as far as clothing goes, you mentioned this just now that, you know, it's about a feeling. It's about feeling like you're a part of something. When you're, when I'm wearing a specific piece,

I feel like it communicates to the world, like, hey, I embody what this brand signifies. Like, if I'm wearing Nike, I embody the just-do-it mindset. If I'm wearing whatever it might be.

- Yeah. - What's your take on that? - Absolutely. I mean, everything, you know,

is everything's energy, everything from what we wear,

to what we eat, to what we put on our bodies. It's like, of course, you know, that's huge. So when you, you know, yeah. - So, for example, when I'm wearing this heart collection, we did this heart collection.

And I feel safe when I wear it. You know, when we were talking about the mind, the awful, the fighting negativity. This is, you go out in your daily life. And you're not really paying attention

to what's happening around you. You're not really aware. Like, people sending you, you know, energy, we are, this is fights off negative energy, during your daily, you know.

- It's like a, it's like a suit of armor. - Yes, like a suit of armor. - I don't know, exactly, and it's so crazy because it's like today, you know, we go out, we take our vitamins, we brush our hair, we brush our teeth,

but the one thing we forget, it's like protect our energy before we leave our house. I mean, as soon as you enter, like, I'll go outside your door, we are like, spongcious. You're gonna take in everything, either you like it or not.

From everything from your skin to your eyes, like all these senses that we have. So when we created the brand, it's like, how come that, you know, like, I didn't find anything yet, where I'm like, how can I protect myself

from all these outside, you know, outside movements?

And that's how they came up with us all.

I feel like we wanna create a brand when people can be reminded that they are protected of who they are. And it's like, it's so much today too for social media. Like, be this, be that by that.

And it's like, you don't have to be all that to just be yourself, you know. And that's okay, and that's good enough. And I think that's also what we taught the message that we're trying to send out.

- There's an interesting quote, you know, my dad's a, my dad's in psychology. And there's this interesting, I guess it's more of a statistic than I quote, but he said that on average, a person makes 27,000 decisions

to sit a day, that's 27,000 opportunities for you to be influenced by the outside world. That's 27,000 opportunities for someone's negative energy to affect you, right? And that's every single day.

So protecting that before you go out of the house, putting, you know, feeling like you are protected from that in and of itself is already - And you'll sort of think that it's like you're putting that mindset in your subconscious and that's where you're

like you didn't have that, like if you don't even think

about it, I never thought about it until I was looking

along that, oh my gosh, I need to protect my own mindset because even for kids, they go to school and they get to hear, hey, you know, your teacher is ugly or your shoot about and then that can be damages that they carry, like, I mean, I know I heard things

when I was little about my teeth that I still, like, it's just for a super long time. But if I known back then that that's, you know, that's their insecurity or that energy doesn't belong to me and I could have protected myself from that, that would be great,

you know, then there's so many things you could have prevented today that securities we have about ourselves so whatever, you know, we are aware of the energy that is entering us from all sources, you know? - No, I know you guys probably heard this question

in your interview and for guys, if you're listening at this point, I just want to make sure that you go and check out their episode of Women in Power, make sure you check that out that'll be coming out shortly after this podcast, areas.

But in your interview, I'm sure you guys heard this question from Kofi talking about impact. When you think about the impact that you're able to create

through your brand, what's like your measuring stick?

How do you measure that impact? For me, it might sound like, you know, the amount of lives that I'm able to change or the amount of people that are able to feel protected by wearing these clothes.

But for you guys, what do you think would be? - I think it's similar to that too, because I was just, you know, when we were earlier in the other broadcast, you know, for me, it's like, it's not even about the volume.

They're like, yes, of course we're gonna have a profit of a products, but that's not really like, that's not really like for me, at least what I'm looking for, I'm looking for helping people. So like when people are wearing this brand,

Because it is, you know, like you said,

it's returning pain into power.

I love that statement that she has. The pain into power. I want to help as many people as I can.

So if I can find one person that didn't have to go through

what I went through, because they found this brand and because they got, they liked the quote that was on, the thank you card or that they got the feeling that I can sell through it by explaining what it is about. And that's all, that I'm sleeping good at night.

Because today, there is so much out there that it's so much, you know, I know. - We're being bombarded all the times marketing, marketing, marketing, marketing, yeah. - Yeah, so if I can have one person, I'm happy.

So the more people I can reach by spreading love, spreading, you know, yeah, spreading awareness, yeah, awareness. - Almost like a movement, sometimes I feel like, it's like a loading brand, but the brand is a movement. - Yeah, the more we like talk about it, me and her,

I'm like, you know, I feel like we're doing a new movement in today's society, where people need to love each other. They need to stop being jealous. They need to, like, especially with the amount of time, like, stop hating and being not a beautiful woman,

like, everybody's beautiful where they are, you know. And they are all different. They're supposed to be a different. And that's, you know, so it's a lot of feelings and emotions to with this brand that we wanted to get out there too.

- There's a quote that I love from my Angela,

when I always think about this quote,

when I think about, like, you know, we talk a lot inside success about legacy. So, and any of my clients that are watching this podcast that have filmed with me, you'll know the quote, 'cause I give it to every client,

but it's a quote from my Angela, and she says, "People will forget what you said, "People will forget what you did, "but people will never forget the way "that you made them feel."

And I think that's so poignant in the way

that I think about the concept of legacy, what I want to leave behind. I don't care about the material stuff. I don't care about if I did these metrics or these numbers, I just care that people felt a certain way

when they were in my presence. Or did you feel empowered? And for you guys to make that kind of the backbone of this brand, I think, is incredible. As we sort of wrap up here,

I want to just ask one more question, if you could send a message out there to all of our viewers, what would that message be?

- It would be to never get up on your dreams.

I'm work really hard and stay empowered and protected from people that don't want you. - To succeed in life or whatever you want to do. - Don't let your haters hold you back, right? Make sure that you guys, if you're listening at this point,

- How are you, Shutter? - Yeah, yeah, I love that, I love that messaging. Guys, make sure that you check out their episode of Women in Power, it should be coming out shortly after this podcast drops.

For the people out there who want to follow you guys, want to follow the brand, where can they get you on social media, Instagram, TikTok, all the things? - Do you want to say that?

- Yeah, you could follow us at a Zola clothing on Instagram and also TikTok and Facebook. - Do you guys want ads? 'Cause I feel like I've seen your app.

- Yeah, they do. - I knew it, I was like, why do I know this brand? I've seen your ads before. If you're watching this and you've seen their ads, can you comment somewhere?

- Every 10 products sold, we are donating it to mental health for any kind of charity that is needed to just make it even better, you know, to give back.

That's it, that's it, why didn't we leave with that?

They were at the end of the podcast, that's the best thing. - Yeah, that's right. - We're spreading love, spreading positivity. I love the messaging.

I've thoroughly enjoyed being able to sit down with you guys and have this conversation and guys make sure that you're following them on all the socials, make sure that you're checking out their episode of Women in Power coming out shortly.

Again, this is your host Jason Tyler. I have thoroughly enjoyed this episode with you guys. So thank you so much for coming. And we'll see you guys in the next one, all right? - Okay, bye.

Compare and Explore