Let's talk about your relationship with Shopify and business.
And take care of us with the checkout with the world for the best conversion.
That's right, the checkout with the world for the best conversion. The legendary checkout of Shopify is actually the shop of your website, a bit to social media, and over everything else. That's the music for your ears. How do you manage to talk with Shopify?
It's possible to have a real help. Start with a test of how to fill in an Euro Pomona shop of Shopify.de/record. In her own shoe. Ladies and gentlemen, I present to you the greatest of all time. How's it going?
You're listening to Mick Unplug hosted by the one and only Mick Hunt. This is where purpose meets power and story-spark transformation. Mick takes you beyond the motivation and into meaning. Helping you discover your because and becoming unstoppable. I'm Rudy Rush and trust me you're in the right place.
Let's get unplugged. Ladies and gentlemen, welcome back to another exciting episode of Mick Unplug. And a lot of times we throw around the the word "goat" the term "goat" but today, we're talking to truly the goat. And I'm talking about someone who has been one of the most refined people,
not just on the track feel, but also in life. She's an entrepreneur building a legacy of empowerment, a mother inspiring millions in a trailblazer whose resilience is unmatched. Please join me in welcoming the exceptional pioneering the legendary Alison Felix. Alison, how are you doing today, dear?
I'm good. Thank you for that intro. So kind. No, thank you for being here. I was just telling you offline like I'm trembling a little bit. People might hear them my voice. Alison, what you've done again, we'll talk about track accolades but what you have done in life.
“Not as just inspiring, it's moving. And I think for me, that's the term that I like to use,”
because we see things from people, right? They accomplish a lot and they do some things, but you're actually moving people. You're inspiring people and I just want to give you your flowers for that right. I greatly appreciate that and it's very encouraging me here. Absolutely. So Alison, I love asking my guest about their be cause. That thing that's deeper than your why, right? Like if I were to ask you your why,
you're going to tell me, but when I ask, but why? That sentence usually starts with well-be cause. And I care about what you say after be cause. And so if I were to say, Alison Felix, it's 2026. You've accomplished a lot. A lot of people who've accomplished and done the things that you do go on the celebration tour for the rest of their life, but you've done so much more. What is your be cause? Well, I guess I would really go back to faith. I feel like I've
actually been blessed and I feel like, you know, just gifts from God. And I believe just in the way that I was raised to continue to try to push for more. You know, my parents are people of service.
“And so that's always just really been the core of who I am. And so when I think about, you know,”
the future and what I want to do it, it always really centers around impact. And I think that for
me really comes back to my faith. I love it. And that's something, you know, as a man of faith, you know, my mother is a minister. And I was the kid that grew up and went to church every day of the week. Like literally every day of the week. And one of the things that I'm not going to say, I'm proud of me because it's just who I'm naturally is I don't hide from my faith. And that's something that I saw in you, too, right? You know, again, you see athletes all the time, especially
in track and feel that they close their eyes or have their moment right before the event. And a lot of times it's getting centered. But with you, it was always that real connection. How did your your faith, your upbringing also translate into to not hiding it? Because I mean, you know, a lot of people do where they will. Maybe not purposely, but they, they don't want to be put into a box.
And you never cared about that box. Yeah, I mean, for me, I've always understood that, you know,
the gifts that I have are from God. And so I never really saw it as myself. And so there wasn't really an option to hide it because I felt like it was it explained, you know, why was there? And also
“to use the moment for more, you know, I truly believe that I was there for more than, you know,”
to run fast or, you know, really try to live out my values as well and hope that that was seen.
That was, um, you know, a real picture of someone, you know, striving for som...
to me, it's a part of who I am. Yeah. And you talk about those gifts from God.
“Allison, let's talk about that for a second. I know everybody that's watching this listening, you know this.”
The most decorated, the most decorated of all times is Allison. When did you know that you were destined to do that piece first? Like, like, were you like five years old and like racing people and I was like, I'm kind of faster than everybody out here or it was a high school. Like when was that moment that you realize that this is truly good? Yeah, I mean, absolutely not. It was not from a young age. I started running because I was at a new school and was just trying to make friends
and you know, sports is that great way, you know, to do that. And so I would say it was somewhere in the middle of high school where I really understood like there's potential here. And at first I was just thinking of it, you know, trying to get a scholarship. And then I was like, oh wow, you know,
this could actually be a career. So it was much later, you know, but I was always athletic and I was
always very competitive. So that much I knew at an early age and I had an older brother who just showed me no mercy. So I was always trying to, you know, compete with him and it was my dad and a whole family is competitive. So that part I knew early on. There you go. There you go. You talk about the competitiveness. One of the reasons that I love tracking field, you know, where there is the world, is the Olympics, whatever it is. And you talk about spreading. It's, it's really
you versus you, right? Like there's, there's folks out there, but you can't control how fast someone else runs, right? Like you can have your best and it's still not be the best. But there were not many times that Alice and Felix's best was also not the best. Talk to us about that mental preparation of the race and what that truly means because I think a lot of folks think, yeah, you're training, you're doing sprinting, you're doing stretching, you're doing all that,
but I would guarantee that probably 90% if not more is really what's up here. Yeah, I mean, I love the process of getting better setting up big goal and figuring out how do I reach it and, you know, starting small and then, you know, week after week building month after month that I just, I love that, that progress. But it is very much mental, you know,
“when you go out and you have to perform and you have this very specific time where you have to”
be on and you know that, you know, you're not going to get another opportunity for four more years, you know that so much ways on it, that can start to mess with you and you have to figure out, you know, how can I execute and how can I be at my top form and have that happen mentally and physically all at the same time and so it was definitely, you know, some trial and error and getting things right and figuring out what worked and, but yeah, I mean, I really just thrived off of, you know,
that sense of competition and the sense of the meeting the moment, you know, where it was. Yeah, you know, Alison, the thing I admired the most about you was that in track and filled,
you always did it your way, right? You were always authentic to who you were all the time,
when folks were chasing big endorsement contracts, when folks were chasing the proverbial spotlight, like you were always going to do it your way. Was that a core value that you had growing up? Was that something your parents, your brother instilled in you as well? Yeah, I would say so. I think, you know, I think I struggled at different times of, you know, trying to figure out how to be myself
“and be successful because I think it, you know, it is hard sometimes where you feel like you have to”
fit into the certain mold or you have to try to surpass, make it to mainstream and and what does that mean? But I did always have to come back to, you know, who am I and that is more important than any of these other things? And I truly believe also, like, what's for me will be for me? And I think that helped, you know, it really helped a lot of those times where you felt that pull and, you know, come back to say, you know, I need to be unapologetically myself, you know, maybe that's not going to be
as popular or go as far, but at the end of the day, you know, I have to stand by that. Amazing, amazing. Another thing that I think you were groundbreaking on was, you know, a lot of times when athletes, retire or stop a sport, they then become entrepreneurs or whatever it is that they're
going to do and become, you were doing that while you were still winning races. And I will never
forget you winning a medal in your own dog on shoes, right? Like you, you're winning in your own brand and it was the first time that that ever happened. And I didn't realize that. Like I would have just
Assumed that not that it was the norm, but that that would have been done bef...
a sage, why you decided at the time that you did that you were going to do that and then I'm going
“to have some follow up questions that like, what was it like to win in your own brand and in your”
roles? Yeah, I mean, it was very organic. You know, it was not the plan from the very start. I mean, I knew that I felt I had an entrepreneurial spirit from a child, you know, me and my brother
growing up. We would always like open these little stores in our house and we would collect items
around the house and try to sell it back to, you know, our parents themselves. So business seemed like it was in our future, but you know, I didn't know how that would show up and it wasn't, it was only for the events that unfolded, the fight around maternal protections, the fight with Nike leaving and then figuring, you know, I knew I still wanted to compete and I could not find another sponsor, another football sponsor. And I had been so heavily Nike branded that there was
not opportunity out there for me. And so that's really what changed everything and, you know, my brother West and I had been longtime business partners at that point and it was really in conversation
“with him that he was like, I think we should do this ourselves. And for me, he's in kind of our dynamic.”
He's much more of like the visionary and I'm very practical and I'm like, well, that seems very big. Seems, you know, how how do you create a shoe company? But the more I sat with that I really understood that he was saying, you know, we could be the change makers. And instead of begging these companies to make a difference, you know, we can build this the way that we believe it should exist. And so went down that path and learned that shoes were not being made for women.
They were being made up of a last, which is a mold of a foot and it was the mold of a man's foot used to make women sneakers. And when we learned that, we're like, this is what we should be doing. And so, you know, we were off to the races and you know, create its satian. And yes, we launched at Olympic trials, you know, for my quest for my last games. And it really just, it felt so much bigger than just the competition as well. Because I, yes, I was competing, but I had been through
so much and starting this company. It was just, it was a really special time and very meaningful. Yeah, I remember telling my friends, once I realized what had just happened, I went back and rewatched a couple of your races. And to me, it looked like it was a big exhale. And your smile was so different. It was like the jubilation that you were showing. And I was like, that's because she just did something not just for herself, but for others. And she proved not necessarily
“people wrong, but she proved herself right. And I think I stood up and like applauded you just once”
I understood the story and going back and rewatching like take us through that moment or those moments, you know, your last run in your shoes, you winning. And my right that kind of that was the the emotion of just like you're letting out more things and just celebrating a win, attractive.
Absolutely right. For me, how always just been about, you know, this quest for a cold medal,
you know, that was success. And so for the first time I was showing up after having gone through a really, really difficult just time in my life. You know, the Nike fight, having my daughter, starting this company, it was felt like the weight of the world. And so to be able to show up and to say, it's not about, you know, this is not about just a medal. This is about representing women. This is about representing women of color. This is about doing this for my daughter. It just
gave me such a greater sense of purpose. And so to cross the line and to look down and you know, see these beautiful shoes that, you know, my, my brand created, I felt just incredibly proud. How cool is it to, yes, you created a branded, but to create a shoe that is made for you, right? Because like even even when you're endorsed by other companies and they're making your shoe, there's still some components that you don't control, right? Like, what is it, what was
that like, that's something I've never experienced, probably never will experience like to have
a shoe that is truly designed for you. Well, it was amazing also just to go through that process, because you're, you're, you're right, you know, I had been sponsored, you know, by Nike, but it did is before. And we had created shoes that, you know, were, we're bespoke for me, but when I really learned the process, you know, I saw how much deeper that could go. And just this ins and outs of of shoe making and, you know, sitting under the individuals that worked on
my shoe and being a part of that process and truly being seated at the table with them was just an amazing learning experience. And then also an understanding of, you can do things differently,
You know, just because things have looked one way for a long time.
that's the only way for it. And so I felt like it was a lesson in a lot of different things.
“Yeah, that's amazing. That's amazing. For the person that's listening or watching to this”
or watching this, let's talk about Sation a little bit, because there's a mom on here that's watching this listening, probably my mom, my sister, it's like, hey, my athletic days are behind me.
Do I still need space? And obviously the answer is yes, but I love for you to just talk about
Sation. Some of the designs, the products and what's coming out next. Yeah, absolutely. Well, we really just believe that women deserve better. And we make running shoes, but they are also great for walking. And they're really to meet women where they are. It's not focused on the elite athlete. It's more focused on the everyday woman who is, you know, moving through life, who might be, you know, picking kids up from school, who might be in the boardroom,
who might be going to meetings or traveling. And so our shoes are to support all of those things. And if you, you know, if you are running, you know, obviously they will support you to the the highest level as well. But the idea is to see all women. And so our shoes really reflect that. And we have, you know, the Felix Render, which is a more structured shoe. We have the Evelin Render, which is a more free-flowing shoe. And I'm excited for some plans to even broaden that
in the future as well and to bring some new versions out. So what does Mick have to do to get the
“first ever guy men say shoe, but just for me though, like you, you have to sell it to anybody.”
I just want to buy my own mode. But what do I have to do, Alice? We love our male allies. They are, you know, we, we love their, a backbone for us and they support, but I don't know if we have your size. So we might have to work on that. Come on now. I'll let that one go. I'll give up my dream.
Fine. Real talk. I'm always on the move. Always jumping on some airport Wi-Fi or hotel
network without thinking twice. Then it hit me. How exposed my passwords and banking information really were. And that is when I started using NordVPN. It locks down my data wherever I am. Even on public Wi-Fi. It's the fastest VPN out there. No buffering when I'm streaming. And one account covers up to 10 devices. And it's the price of a cup of coffee a month. Premium cybersecurity, total no-brainer. To get the best discount off your NordVPN plan,
go to nordvpn.com/micumplug. Our link will also give you four extra months on the two-year plan. There's no risk with Nord's 30-day money-back guarantee. The link is in the podcast episode description box. Go check out nordvpn.com/micumplug. You know, you talked about motherhood earlier and I know that that is something that you were extremely proud of. Talk to us about
Alice's journey into motherhood. Yeah. I always knew that I wanted to be a mother. You know,
as something I come from a long line of very strong women. And so I had examples of just incredible but there's in my life, my mom, my grandma's. And so I knew it. It was something I wanted for me. But, you know, when I was thinking of it, in my sport, it was very scary because women weren't being supported, you know, through starting a family. And generally what would happen is they would go to start a family. Their contracts would be paused or they couldn't secure new contracts.
And I really just saw a struggle for so many women. And so I felt like I had to kind of accomplish everything. And then explore, you know, that part of life. And I did, I awaited until I had gone to four Olympic games, six gold medals. And that's when I pursued a family. And then I was also met with the reality that it still was extremely hard and had a big fight ahead of me. But it was something that I knew that I knew that I wanted for my life. And I also knew that I had a career
that I loved as well. And that that was very important to me. Amazing. Amazing. You know, we talk about, or you actually use the word impact. And that's something that I'm so passionate about. What are some of the things that Allison Felix is doing in different communities to help
“make sure that impact is at the forefront of everything that you do? When I think about, you know,”
new projects or, you know, work that I do now, I really judge it off impact. Like does this matter is this going to move the needle? Is this going to help people? And one of the things that I'm really excited about doing now is just work around maternal health. You know, I've had my own experience with my daughter and a traumatic birth experience and I had severe pre-clampsia. And so I've been able to do work in this space and it's been incredible. And I've learned so much and Melinda French
Grant me $20 million to be able to come alongside organizations, fund them, s...
everything from grassroots to research and policy. And so it's something that brings me a lot of joy
“to know that, you know, we've got to do better for Black women. And so yeah, that's one thing that”
really excites me. Amazing. You have, I don't want to say a ton of partnerships, but you're very
invested in a lot of things. What are some partnerships that you have that most people don't know about and that you're really proud of? That's a great question. Let's see the partnerships right now, you know, that I'm working with, I work with Omega and I work with Delta. I recently did a partnership with Theraplu, which was really interesting around paid sick leave and they are doing a million dollars in micro grants for individuals who don't get sick leave. So I really look
for initiatives like that that, you know, there's some action taking place in some meaning, meaning behind it and find ways to do work that, you know, affects communities. It just close to my heart. I love that. Allison, like I feel, I feel, I don't know why I feel this. I feel touched right now, but so a lot of times I have folks on and they they've written books and I'll say like, I'll purchase some books, but I feel really moved right now to, and I don't know why I know it's guys. I'm just going
to let it ride, but I feel compelled that there's folks listening that we need to get session front of. I want to, I want to purchase 10 pair of safe shoes. Just because, again, I don't know
“what spirit that was that spoke to me and I'm not going to question it and I think that's the thing”
to do and so obviously I can't pre-order these because people have different sizes. So here's what
I would love is if you're watching if you're listening and I'm going to say specifically do this on Instagram because a lot of times when I say things like I have like LinkedIn and all of this, but I know Allison is also active on Instagram too. I want you to message me safe, but then I also want you to do some type of post and tag myself, tag Allison if you want, but what this brand can and will do for you and the first 10 people that I see do that,
I'm going to reach out to you directly and I'm going to order you some safe shoes because I believe in the mission, I obviously believe in the brand in Allison, I just believe in you. I'm going to be real like I believe in me. So I want to do that. I appreciate that as a business owner of a small
business. It's really incredible when people help and take ownership in that. What I see for the
brand is really I see women and I see them in their whole self and I want them to be able to experience our shoes of course, but I also want them to be celebrated in a holistic way and the relationship, uplifting our brand that really really means a lot to me. No, and you know how it works, right? It's like what shoes are those? Where did you get those from or tell me about it? And I just think again, not that I'm trying to, you don't need my help
and creating a movement with your shoes. I just feel like I want to do my part and the spirit
“just say do that and so that's why I did that. And I'm not going to apologize for that. So okay,”
I want to do that. So first 10 ladies, first 10 ladies, Instagram, video of why you want to do this. And it's going to, it's going to mean something if you go to Alice and Felix.com. This isn't a plug for Alice and she didn't ask for this. I want everybody to know that too, but you can see sage there. You can see the story and some of the things behind it. There's well too. And tell me, tell me your be cause for for wanting this and the first 10, I'm going to do it.
It's amazing. I hope they love them. They will. They will. They will. All right. So Alice, and I'm going to get you out of here. You've been gracious. I honored to have you on. I'm going to get you out of here with my rapid fire top five. Okay. You ready? I think so. All right, your question number one, your pre-race pump-up song, like the song that just gets you centered, that gets you ready to go do the dang thing. Beyonce, I'm a diva. It's my alter ego song.
I didn't even know Alice had an alter ego. Look, I just left something new. Yep. So you talked about being athletic growing up. So if not track, what other sport would you have dominated? I would have wanted to dominate basketball. That was my first love, but it was very apparent early on that that was not my gift. All right. So being a mom, what's your favorite way to unwind after a busy mom day? Oh, my favorite thing to do when things are crazy. Love
To I I drive to in and out.
relax. And that's like when everything is getting to me, I just need a little time to myself.
“That's my go-to. So I now have a fourth question now. Like I was this wasn't on my”
my mental list ask you, but since you brought up in and out and you are from LA, the West Coast,
and you traveled the world. Right? Uh-huh. All right. My next question. Why is in and out so
overrated? See, I should have known that was coming. We love it here. We, we, you know, it's hands
“down the best. Uh-huh. Uh-huh. Uh-huh. No, we always got a defendant. Uh-huh. So as, as the story of”
Allison Felix continues to be written, what's one word that you want to make sure is prominent in the story? Oh, that's a great question. I hope it's integrity. You know, integrity. Just with all that I do, I, I hope that's the center, you know, trying to push forward. I'm trying to do meaningful things. And I hope it's seen, you know, with integrity. I love it. I love it. Allison, you're genuinely the best that you really are. And I mean that in all ways and all passions,
honored to spend some time with you today. If there's anything I can ever do for you, any of the foundations that you're involved with, like, you don't even have to ask you just tell me and consider me there, consider it done. I'm just so honored to, that you took time to be with me to them. I appreciate you so much. Thank you for supporting Sation. Thanks for all you do.
“And I've loved this conversation. You got it into all the viewers and listeners, remember,”
you're because. Here's your superpower. Go Embecia. That's another powerful conversation on
Mick Unplug. If this episode moved you and I'm sure it did, follow the show wherever you listen, share it with someone who needs that spark and leave a review. So more people can find there because I'm really rushed. And until next time, stay driven, stay focused and stay Unplug. [BLANK_AUDIO]
