We’re Going Back to the Moon & TMZ Exposes Vacationing Politicians

You invested something that seems incredible like millions of views, but then don't see

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“Instead, invest in what looks good to your CFO.”

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And I'm Toby Howell. Today, why TMZ is putting politicians on blast. Then, today, humanity goes back to the moon. It's Wednesday, April 1st. Let's ride.

Good morning and happy April fools. I promise you, this is not a prank. We were nominated for an award, best business podcast by the webbies, which recognizes the quote "best of the internet." They're very democratic-minded over there at the webbies, so they've handed over the decision

making to you the fans, which is why we're asking for your help. If you have a spare minute today, we'd very much appreciate you telling a vote for Morning Bridelli because Toby's fifth grade soccer participation show is a little lonely on the show. Right now, I'm not going to lie folks.

Our backs are against the wall, but great moments are burning from great opportunity. That's what we have in front of us. If we went up against the pivot podcast, 10 times, they might win at 9, but not this award, not this webbie. This is our time, MBD, now go out there and vote at the link in the show description.

Just a quick heads up, the webbies does make you sign in via email to vote.

That's just to prevent one person from voting a million times because they're very

democratically-minded over there. If you bear with the slight annoyance, though, Valhalla awaits on the other side. And now a word from our sponsor, Company Retreat, Toby, ever been to a corporate trait. Ah, yeah, I had a bunk with a guy who snored so loudly, Toby, that was me. Anyway, the groundbreaking comedy series, Gerry Doody, is back with the new cast and new

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Gerry Doody presents Company Retreat, is streaming now on a prime video, grab some popcorn and catch the feel good calm the everyone's talking about. It's time to root for the underdog. T-minus 10 hours or so until NASA launches its most ambitious mission in more than five decades.

624 p.m. Eastern, four astronauts are scheduled to launch from Florida's Cape Canaveral in a mission around the moon. The first time humans will have visited the moon since 1972 and the furthest humans will have ever traveled from Earth. In terms of hardware, the flight will consist of the giant space launch system rocket,

built by Boeing, and the Orion capsule where the crew will hang, built by Lockheed Martin. Make sure you tune in because the launch pad will be seen, together the rocket and Orion stand taller than the statue of Liberty. As successful flight would mark major progress in returning Americans to the moon in over 50 years, the Artemis 2 mission, as this one's called, is intended to test life support

“and other key systems on the Orion capsule.”

Artemis 3, up next, will have the crew docked with a lunar lander to rehearse the meet-up in space, and then Artemis 4, slated for 28, will be the culmination of all the test flights, plinking humans on the lunar surface. For NASA, tonight's mission isn't just a technical breakthrough, but also an opportunity to sell its moon vision to a skeptical public.

For many Americans to show, returning humans to the moon is just not a priority, and they think that the tens of billions spent on space flight could be better put to use on earthly issues. Once those astronauts blast off, NASA hopes to the wonder and spectacle of venturing into the unknown will change hearts and minds.

Let's give a shout out to some of those astronauts. We got Reed Wilson, who's the commander. He is a former Navy pilot, who will be the oldest person to leave low Earth orbit on this mission. That is one of a couple of firsts on this mission.

Victor Glover, the pilot will be the first black astronaut to travel beyond low Earth orbit, Christina Koch will become the first woman to leave low Earth orbit, and then Jeremy Hanson Mission Specialist. He's Canadian, and will be the first non-US citizen to travel beyond low Earth orbit. So a bunch of a first, how will the ride be?

“What's it like going back to the moon for the first time in 50 years?”

It will be very cramped, actually, the capsule where they will kind of spend the majority of their time, has the interior volume of about too many van. So it's spacious, but not spacious enough to have your own privacy, so they are going to get to know each other quite well.

They are going to see parts of the moon that have never been seen before, never been

seen by human eyes, at least. Remember the Apollo missions were time, so they were landing on the near side of the moon. This mission will travel around the dark side of the moon, so maybe we'll see some aliens, maybe some cool stuff over there, and then it's going to sling shot home around the moon

That is when you just use the moon's gravity to your advantage. You don't even have to fire any thrusters to get back home, but that's generally what's going to be happening up there and who's going to part on the moon. Why are we doing this?

“Why are they spending all this time in a cramped, too many van space to go to the moon?”

Well there are three reasons that NASA has laid out, basically that why we're going back to the moon. One is lead to new discoveries, so learning things about science in space that's pretty self-explanatory. The other is countering geopolitical ambitions of China, NASA Administrator, Jared Isaacman,

but it pretty plainly, we find ourselves with a real geopolitical rival challenging American leadership in the high ground of space. China is planning to go to the moon in 2030 and America wants to get there first. You could say this is why we went to the moon in the first place to beat the Soviets. This is just the space race, 2.0, and then finally, it's to spark a lunar economy.

There are potentially riches to be had on the moon like rare earth minerals and one particular element that people are foaming at them out to get is helium-3. It's an isotope of helium that is used to operate small, compact, nuclear-physion-react, fusion reactors, and here on earth it trades for $20,000 per kilogram. So NASA thinks that by going to the moon it could lock billions and trillions of dollars

worth of value. It kind of has to because it's been very expensive to get back to the moon over the last two decades.

NASA has spent more than 50 billion dollars developing and building the space launch system

of the Orion.

“Capsule and just all the systems that you need to send a rocket back to space, each launch”

of the space launch system costs about $4.1 billion so we kind of got to get this one correct. And you did mention that. Does the public actually want to do this? The survey says not really Pew did a survey of more than 10,000 Americans about space

in at 2023. The top priority, the top thing that people had on their list of why we should go to space was monitor asteroids and other objects that could hit earth. People just don't want to be hit by asteroids. Near the bottom was send human astronauts to explore the moon.

That was next to last in terms of importance. So really people just want to survive a potential apocalyptic asteroid. They don't really care about helium three that much. And this has been consistent throughout the decades even when there was the fervor around the first moon missions, the Apollo missions in the 60s and 70s and

pull after pull a majority of Americans said that the program was not worth the cost.

“There was only one exception when they did the survey in July 1969.”

That was the precise month that Neil Armstrong and Buzz Aldrin were actually landing on the moon. And only then 53% said that Apollo had been worth the money. I'm a romantic about it. I mean, I just saw a hype video of the rockets firing and like the old Apollo mission

and it got me pretty fired up because it does feel very integral to humanity to always

strive and always explore that being said, it does cost a lot of money. It looks like 80% chance of whether being favorable. So eight out of 10 chances they go up this afternoon. All right. He who controls the spice controls the universe or at least unilever's food business.

The spice maker, McCormick just made a blockbuster deal for Unilever Foods's portfolio, valuing the unit at nearly $45 billion. For Unilever, the move lets it shed some calories to focus on its faster growing personal care segment. A pattern from the company after it also spent off its ice cream business back in December.

McCormick, on the other hand, is after spicy mayo, 70% of Unilever's food sales comes from just two brands, nor which makes soups and stocks and Helmins which makes mayo. McCormick in addition to spices, also owns Frank's red hot, Chalula in French's mustard, which means they've pretty much got all the condiments sorted out the cook out now. It's a big bet for a company that until this point has mostly shunned the mega merger

side quests their peers have gone on, craft and hines tied up and what looks to have been a mistake. J.B. smucker overpaid for hostess right as healthier snack foods became all the rage. And clearly Unilever wants out of the food business altogether, but McCormick has global aspirations and decided to take the swing.

But Neil, that is a lot of money for mayonnaise. Well, I cannot wait for Old Bay mayo. Can you imagine dipping your fries? It's going to do anything else. Also, please put some respect on Helmins name, please.

It was doing $2.4 billion in global sales as of 2022. It's being sold in more than 65 countries and as for North, the other big product in this portfolio that McCormick is buying.

It's basically a household name in more than 90 countries has more than 5 billion customers,

so that's really what McCormick is going after. It's out of character for McCormick though, because until this point they have excelled by focusing on what is called bolt on deals, which are there buying smaller brands and just gradually massing a food empire that was the story with Frank's Red Hot with French's mustard with Chalouda.

These are some of the stars of their portfolio.

I mean, this is a massive food merger.

“Share some McCormick have been down 35% over the past year, so maybe this is a time”

where they think that, hey, this is where we have slower growth ahead of us. We've got to do something. This is the swing that we're taking. The strategic case for the deal is that it would give you bigger scale. Whenever you have bigger scale in the food industry, that means you have more leverage

with retailers. You get more space on the shelves. Hopefully, too, it draws people back to the inner aisles of the grocery store instead of the outer aisles. There's cost-saving measures, there's cross-selling opportunity.

These are all the things that you say when you strike a merger of this size.

But it is a little bit out of the blue for McCormick who has never taken a swing quite

this large. It's also instructed to see what Unilever is doing because this is emblematic of the broader food consumer goods industry. Well, at one point recently, they sold everything from dove soap to vaseline and then also mayonnaise and ice cream the idea was just to be everything everywhere all at once for

people entering a supermarket or a retail store. Well, that strategy is gone, by the way, side every single big conglomerate that sells all this stuff is shedding that particular strategy of just scale for scale, sake, sold off its ice cream business to got rid of the mayo and now it's really focusing on what it thinks it has a comparative advantage in which is this health and wellness space

diving into soap, vaseline things that stock your bathroom rather than your kitchen. I'm just a little bit nervous for McCormick. They've never integrated a business with this level of global size and they really have avoided the huge bets that seem to have not paid off for smukers and hoses. This actually does feel a lot like JB smukers overpaying for hostess brands based off

of very large expectation for one brand, which is Twinkies, what if Helmins Mayo just goes out of the zikai?

“What if people don't want a old bay mayo, like you are so excited to do?”

I think they do too, but when you have a unilever food unit so dominated by one or two brands, if those brands fall by the wayside, then you're looking at a pretty bad bet. If you went to a desert island and you could only bring one space with you, what would it be? Oh man, I mean, I just think human, that's the first thing I came to mind is the first

of the time. It's versatile. You go on with salt. Hey everyone, it's Neil coming to you in a pre-recorded secret message Toby has no idea about this.

As you know, it's April Fool's, and I want to play a prank on Toby, but I need your help. Basically, I want to make it seem like he said something super weird, unusual, or awkward on this episode. So I'd love if you could fill the comments section on YouTube or on Spotify with vague

things like, Toby can't believe you'd say something like that, or Toby, that was the most insane take I've ever heard, get creative, but nothing truly means spirited. He checks the comments religiously, so he'll be very confused and tried desperately to figure out what he said that sparked all the comments.

It's going to be amazing.

Thanks so much. Now back to the podcast. Okay, move it on. TMZ has begun to torment politicians the way it does celebrities, and people are loving every second of it.

Last week, the celebrity tabloid put out an unusual call. It asked Americans to send in pictures of politicians vacationing while the government is partially shut down, which it still is. In its request, TMZ wrote, as TSA officers are selling their blood to keep a roof over their heads, members of Congress are packing their bags for a two week vacation, and we want

the pics. Well, the pics are flooding in and have already spread widely. The most shared online was South Carolina Senator Lindsey Graham pictured at Disney World with a bubble wand, which TMZ tossed up under the headline, "Living in Fantasyland as government shut down drags on."

Though TMZ has been criticized for its morally questionable approach to celebrity reporting, it's being showered with praise for unleashing its paparazzi army on politicians. One user wrote online, "Sometimes TMZ clocks in and decides to go after the government rather than Britney Spears, and in those moments we know peace." Another added, TMZ can be so powerful when it chooses its targets correctly.

“To be, I think, on one hand, people find it amusing to see pictures of Lindsey Graham on TMZ's”

feed alongside the mugshot of Tiger Woods, but it doesn't seem like TMZ is doing this for laughs. It actually wants to be a force in DC media. Yeah, TMZ put a statement out on their website, "Since compromises and working maybe some shame will, so that was the direct approach of this, and everyone's like, "Did

this just end kind of the parcel of government shut down? Did TMZ actually do this, and it was a little tongue-in-cheek, but many senators were

kind of put on blast for going on vacations during this very critical moment."

TMZ was bought by Fox in 2021 for $50 million. That was the other subtext beneath all of this, is that this is a Murdoch-owned operation challenging the administration right now, almost punching above its weight for a relatively smaller news outlet, it did give a little bit of a peek into maybe a future where it starts becoming a much larger player, because it can amass a lot of citizen journalists.

It can amass people at Disneyland to tag TMZ in the photos of Lindsey Graham going on.

It is a powerful force.

“And they got people, and airports, they got people, and hospitals, like they are everywhere,”

and for many years, they've set their sights on celebrities, and now if they're turning to politicians, who knows what they could dig up in Washington, D.C., they've invited a very interesting debate about whether if TMZ really leaned in to this congressional reporting, could they be an actual force on Capitol Hill and put some of the more DC-focused publications like Punch Bowl and Politico on Donuts and start to make them actually sweat.

It's not going to be particularly easy. They're already making some mistakes in showing the challenges. They showed a photo of lawmakers in Scotland, while they were on vacation, and they pointed out three, but there were actually a lot more representatives in that picture that more veteran D.C. reporters at TMZ should probably know this, and at the same time, they've been

dabbling in more congressional reporting, not just this over this week, but in the previous months, and they've done lawmakers interviews, and those have just been doing okay, neither of any none of these videos that they posted online had registered more than 5,000 likes,

but then when they put up Lindsey Graham, picture, it was viewed more than 4 million times.

They're still fine in their C legs here. In general, though, I think lawmakers are weirdly for it, because a lot of people that

“other outlets reach out to about TMZ's foray into politics said, "You have to meet people”

where they are." That's from Lauren Underwood, a rep from Illinois, representative Sarah McBride from Delaware said, "If we aren't talking to people where they are outside of exclusively political new spaces, we're going to miss a lot of voters and TMZ's one part of that equation." So, essentially, they're welcoming in a more populist approach to political reporting.

All right, we're going to take a quick break and come back with a story about Apple right after this. Neil, you can start calling me Mr. Worldwide, because I know how to manage a global team. That name is definitely taken, but also, how?

Because I know about deal, they help you hire managed pay in a quick anyone anywhere. They keep HR payroll and IT aligned in one platform, so growth doesn't turn into tools brawl. It can even make the hard parts of global work disappear, so scaling worldwide feels easier than it should.

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“What do Tiger Woods leader and order to cap you on Apple have in common?”

The all-turned 50 this year, founded 50 years ago, today by Steve Wass and the Axe Steve Jobs and Ron Wayne, the company ushered in the personal computer revolution from humble beginnings and jobs as family garage.

Today, Apple is a $3.5 trillion company with revenue of $416 billion and more than 2.5 billion

active devices worldwide. Along the way, it's by us AirPods, iPods, Homepods, iPads, MacBook Pros, Minis and Airs, and, of course, 17 different versions of the iPhone with the first one, unsurprisingly snagging the top spot in the version's rankings of their favorite Apple products ever. It has left an indelible mark on culture, too.

It's 1984 commercial chains Super Bowl ads forever, who can forget the Mac versus PC series. I still have that God forsaken you two album on my phone. A run of transformational products under Steve Jobs, eventually gave way to the more steady hand-to-guidance of Tim Cook, who supply chain foresight and pivot into services turned

the business into a financial juggernaut, investing in its own chip fabrication turned out to be especially prescient, and has led to once unthinkable products being released like the $599 Macbook Neo, the cheapest laptop Apple's ever produced. There's been missteps along the way, too, most recently, the Vision Pro, who's pricey

AR overlays, never quite caught on with consumers, and no one needs to talk about the $700

Mac Pro wheels that Apple sold.

sidelines for, Siri still stinks, Apple intelligence seems rather dumb, and while Apple

“is rarely the first to enter a new market, the road it chooses to travel at this technological”

crossroads could decide how influential it is over the next five decades. Neo, hard to imagine a world without Apple, even though you owned a Google Pixel for like eight years. I don't talk about that, but it's a fine phone and anyone who has one is cool. No, Apple has a lot to celebrate on its 50th birthday.

They made dozens of beloved products that people don't just use, but absolutely adore. And the thing about Apple was it didn't really invent these particular products that came along and absolutely perfected them, and then made them available to billions of people. Didn't invent tablets, didn't invent smartphones, PCs, and pre-3s, but they just took someone else's breakthrough and then made it very useful for people and then ended up squeezing out the competition

over many years. Apple has become a cultural icon because of a culture that is very, very focused on two things. One, there's privacy and security, and then two, they are very focused on just the customer

experience they've always built with that in top of mind.

One anecdote that I found when researching this story about their obsessive of tension to detail is when they were developing face unlock technology, they realized that your face is not always going to be completely available. So they went to Harley Davidson Motorcycle rallies and saw if they could unlock it with a helmet on, they went to Hollywood special effects artists to ensure life like mask couldn't

spoof its facial recognition system. So these are layers that you don't necessarily think about unless you are extremely committed to making sure every single user has the best experience available. So those are some of the moments that you point to and say I understand why this company has endured for 50 years.

So we've looked back when terms of Apple, let's look forward, how is it going to negotiate this AI revolution?

“I think for a couple of years since Chatchee BT was released, the general thought was that Apple”

is way behind. As you mentioned, they couldn't get Siri right, Apple intelligence is not doing well. They haven't really incorporated their own AI into phones. Think over the past few months that narrative has completely shifted and we're all of a sudden looking at Apple and saying, well, they're actually extremely well positioned for the AI revolution.

Number one, they are not spending anything on capex compared to their rivals like Amazon Microsoft meta and alphabet. Those four companies are planning to spend more than $650 billion combined on AI infrastructure. That's 94% of their free cash flows. Meanwhile, Apple is planning to spend just $14 billion in 2026.

We'll see that's it's a completely diverging strategy from the rest of Big Tech. And we're going to see how it plays out for them.

Apple just makes money always.

It seems like they have made a billion dollars in AI revenue this year. Primarily from the 30% App Store cut that they are taking. Again, Apple has been afforded this position as becoming as being the de facto platform that everyone has to distribute their apps on so they get to take their cut of revenue from that.

“What is coming next though is what if the platform changes?”

What if smart classes become the dominant form factor of the next 50 years? What if AI wearables overtake the smartphone? Those are the big questions. And Apple is kind of dabbling and potentially looking to release products in those categories. Because what happens if you just the iPhone disappears?

It seems unthinkable right now, but there wasn't an iPhone 50 years ago. What if there's not an iPhone in another 50 years? The other big question mark hanging over the company is what happens if Tim Cook and when Tim Cook steps down, he's 65 years old, there is rumors that he's going to be phased out eventually. So who is going to take over the helm?

Is it going to be a more hardware-focused person like has been floated? John Turnis is probably the de facto CEO in the waiting right now. But maybe he doesn't, you know, helm the company as well as Tim Cook has over the last couple years. So there's definitely question marks. It is just an iconic company.

When it turned 50 years old, you got to talk about it. Maybe if we're doing this podcast in the latter 50 years, we'll get the 100 year and reverse renal. Okay, let's bring to the finish with some final headlines. Well, here's something I haven't been able to say in a while.

Stocks absolutely popped off yesterday, posting their best one day gains in 10 months after President Trump said the U.S. would resolve the war in Iran in two to three weeks. The Nasdaq rose a stunning 3.8% the S&P 2.9% and the Dow 2.5%. Still, it wasn't enough to salvage a dreadful Q1 with the books. Now close, stocks had their worst quarter since 2022, with nearly all industries taking a hit,

mostly from the economic impacts of the war. According to the Wall Street Journal through Monday, 10 of the S&P's 11 sectors were down in March by an average of 8.3%. The only sector that was in the green energy, which makes sense. Oil prices spike 71% in Q1, the largest quarterly percentage gains since the Gulf War of 1990.

going to be a pretty blockbuster start to the year, but now investor psychology has kind of

“shifted a bunch of times where in the opening weeks of the war, people were kind of keeping”

the market afloat because it seemed like it was going to be a relatively short conflict. As it is entered a second month now, you are having to consider a much more darker timeline. The Taco Playbook hasn't necessarily played out as much as people were hoping for. So there are some pretty dire warnings out there. David Kelly, the chief market strategist at JP Morgan, Asset Management, said,

"If a prolonged conflict means that we never get any more oil out of the Gulf,

we will absolutely have a global recession." So those are the, that's the vibe right now, even though, again, yesterday, this stock market kind of popped off, but it just, it hasn't been a ton of bright spots outside of energy over the past three or four months. Moving on, whoop, there it is.

The fitness wearable company, whoop, just raised $575 million at a $10 billion valuation. As people clammer for data to confirm, how badly they slept after three hazy IPA's last night, Will Ahmed, a college squash player at Harvard, started the company when he was still in school. It has turned it into a favorite of high-performing athletes around the world, including Michael Phelps, Cristiano Ronaldo, LeBron James, and Toby Howell.

Woop is a wristband that measures biometrics ranging from heart rate variability to sleep stages. It gives you a recovery in strain score every day, baking it a useful tool for elite athletes managing their bodies during training. But it's popular with normal people too, especially those obsessed with biohacking and wellness

and longevity. That obsession has helped Woop double its revenue to $1 billion last year.

Neil, I wear a Woop and admit that I've gotten hooked on the data. Even though I do have a gnarly tanlock. They have stumbled into this very lucrative business model. And I should say they didn't stumble into it, they created it. But they charge about $200 annually for their least expensive wristband, which gives you

a fitness band and a tracking app. So that's just annual recurring revenue as opposed to maybe another hardware company like Apple, where you're just talking about where they just sell you the device once and that's it. But yeah, what a juggernaut started in a Harvard dorm room and they just they are the right product for the right moment in terms of longevity and they have all these little features that will help you keep track of your health and how long you're going to live.

They have something called a Woop age, which tells you whether you're aging faster or slower. 20 years old age, what is it, Toby? 22 years young over here. Well, my sleep scores are just amazing.

“Yeah, it's the thing. I think a lot of people don't like these devices myself included because”

I don't want to know my sleep score. I know it's bad. I know what I'm tired. I know what I'm alert. So I was worried about that too because maybe the number starts dictating how you feel it. But it is just a reflection of how much you slept. Like you know that you slept poorly. Now you have a number to quantify it. I've been rocking like seven straight days of sub 50 sleep scores. Not good. We're going to lock in. We're going to lock in for the rest of the week.

I mean, this is not the only product or company in this space. There's RO, which makes the ring their value to $11 billion. You know that Apple and Google are waiting in the wings, which is why Woop is trying to transition a little bit from a wellness device into a medical device. Ahmed says that eventually he wants your Woop to be able to tell you when you're going to have a heart attack for you actually get one. Finally, six more teams punch their take it to the

World Cup last night, finalizing the field of 48 Italy wasn't among them. For the third World Cup in a row, the soccer loving nation failed to make the tournament after losing and penalties to Bosnia and Herzegovina ranks 71st in the world compared to Italy's 12th. Toby, it's inexplicable. Italy hasn't played a World Cup knockout game since the iPhone was invented.

First, former winner to fail to qualify for the World Cup for a third time a row. It's never

ever happened in the history. The way I've seen fans coping is by saying they're boycotting this World Cup. Actually, they boycotted Russia, they boycotted Qatar, and now they're boycotting the United States as well. That is one way of framing a failure to qualify. But they're saying this is going to be a big economic impact as well because where Italy would be playing, there's probably a lot of Italian Americans, Italian Canadians, where Italy would

be playing these group stage matches. So there's a lot of fans not traveling to the stadium, but just kind of crazy that Italy won't be in the World Cup for the third straight year. Meanwhile, Turkey is now made the tournament now there in the U.S. group, which makes getting out of that group a lot harder, especially with the way we're playing.

“I believe that is all the time we have. Thanks so much for starting your morning with us. Have a”

wonderful Wednesday. If you'd like to reach us, send an email to [email protected] or DM us on Instagram @mbdaleyshow. Let's roll the credits and leave a line. Our Supervisor producer, Raymond Lu, is our senior producer. Our producer is Olivia Graham, and our associate producer is Olivia Lake. You channel a ogu is our technical director. Hair makeup is not falling for any pranks. Devon Emory is our president and our show's

a production of Morningrew. Great show today, Neil. Let's run it back tomorrow.