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Go to join adf.com/wire or text wire to 83848 to double your impact for freedom. Affordability remains a top concern for Americans as rising gas prices threaten to spike necessities like groceries even more. Survey show a key GOP demographic is feeling the pinch most acutely, which could still trouble for Trump this fall.
“In this episode, we speak to a pollster and political analyst about the state of the”
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Go to join ADF.com/wire or textwire to 838488 to have your gift to ADF matched. That's join ADF.com/wire or textwire to 838488 to double your impact for freedom. Joining us now is founder and CEO of Signal Poling, Brent Buchanan. Brent, thanks for coming on. Glad to be here.
So prices are surging right now because of gas, but there is of course the larger economy to look at as well. Now you've reported there are some positives.
“First, can you tell us the big picture, particularly with jobs?”
Well, let's go back to President Trump's State of the Union where he talked about wage growth. That's a really important aspect of costs that nobody's talking about, which is that if you have more money to spend and Costco up a little bit, it doesn't impact you nearly as much. And one of the hardest things about the Joe Biden presidency was the fact that wages were
depressed while cost for skyrocket. So your ability to purchase was even made worse and harder than even slight increases to price right now. So that's the number one thing. Is focusing on what are the two inputs of everybody's budget?
And that is what money do I have coming in, and what money is going out. And so why you have small spikes on gas price from the Iran conflict? You actually have 64% of people who are saying that they're living comfortably or fine right now. And so it doesn't necessarily match with the narrative of the doom-scroller narrative mainstream
media saying that everybody is struggling right now. There are definitely people struggling, but it doesn't necessarily fit with the day that
We have in our polling.
And also the data that you see on wage growth right now.
Now, when you say 64% of people report living comfortably, how does that number compare to say a few years ago or just the baseline for the American population as long as we've been looking at numbers like that? It's a good question, and it's not one that we have asked historically. We were really trying to dig into in our March National Survey.
What is the truth behind the, when people say affordability and cost of living? You know, God has blessed my family, but I still notice when things are getting more expensive and we make different decisions as a family. But we wanted to suss through, what is the truth behind all of this?
“And that's why we asked the question in that way.”
Are you living comfortably? Are you doing okay and having to watch things be careful? Are you just getting by?
Are you struggling to make ends meet?
And we only had 15% of Americans say that they're struggling to make ends meet out of those response options. Although the fact remains, people are very concerned about affordability. What are the main pain points that people are talking about when it comes to prices? Well, one of the largest things that we've seen at least prior to the Iran conflict
come out is people are saying that it is the affordability of health insurance. That's one of the largest drivers of a concern that they have related to their own personal ability to afford their life. And secondarily comes in usually grocery prices. And then you start to see housing come in and then usually after that it's gas.
I would imagine that with the large increase in gas prices in the last three weeks, that matrix has shifted itself. But I don't think that you're going to see it overtake groceries and health care costs
as likely still the two largest impacts of people's ability to afford life.
But what I want to do is not to get the most of the students who are less than a single day, but to be able to get the internet, so it's a shame that I'm really sorry. I'm sorry, you can say that you're a bit too high. You're a bit of a story, right? But you don't believe it.
No, it's just a story. It's just a story. It's just a story. It's just a story. And if you then have a home, it's a chain.
That's right. Save. What is a story? It's just a story. Now you look at American opinions but you also look at some point.
You're calling in Europe. We've seen some reporting that affordability issues are affecting Europe and Canada as well.
“What are some of the interesting trends that you've been seeing across the pond?”
Well, they have a little bit different cost structure than we do because they pay a lot more in taxes. And so many of the things that we in America are used to paying for like health insurance are covered. But they pay higher taxes in that.
They've not necessarily seen the same rise in grocery costs at the same rate that we've seen here in the U.S. actually just had some friends at my house last night from the Middle East. And they were she was telling me that she was surprised at how expensive groceries are here, comparatively every time she comes back to the States.
Now that being said, they get hit by energy cost a lot more. And that goes all the way back to the Ukraine war. And so this is probably more acute on Europeans, a change in the cost of gas and liquid natural gas and other forms of energy even more so than it is in the U.S. where we produce a massive amount of energy.
And I think this is going to be an opportunity for American energy companies to shine and really build up and come out of this thing stronger even if even with this minor blip in between. Now I know you also look at political opinions and sentiment.
“How is the war affecting people's opinion of the Trump administration?”
It's pretty hard to move somebody's opinion of the Trump administration. He is one of the hardest figures in America in the sense of you have a strong opinion of a very hard opinion, one where the other on Donald Trump. I think it's more so the sorting of who is interested or not interested in politics. So one thing that I spent last weekend doing was looking at our presidential ex-at-poled
bi-demographic group and comparing that to our most recent March National Survey and trying to understand where have Republicans slipped in this syndrome. From coming out, winning the national popular vote to being down a few points in the congressional generic ballot right now and it is exclusively voters under the age of 55. It is almost exclusively voters under making under $75,000 a year and it is heavily
weighted to non-college-educated voters. Now outside of the H aspect of those three groups, you would normally say, okay, I'm describing Republicans. Because Republican voters base are more likely to be non-college-educated, more likely to be lowered down the income scale, which is different from 30 years ago when Republicans
with a party of the country club. And so it definitely is not everything is bright and rising right now for Republicans. They need to be acutely aware of how they're messaging this war and conflict, how they are talking about affordability, the things specifically within affordability that they're talking about, really need to be laser-focused on younger, lowering, less educated Americans
Because that's who's going to end up deciding this election.
If they come back to Republicans, Republicans win.
“If they don't, it will be a failure of messaging, of casting the vision for what giving”
them another two years is going to look like. Now, before you go, we've seen some interesting political trends in Europe just over the past month.
There are indications that the immigration crisis is moving the needle in several countries,
“the UK, Germany, and most recently, France.”
What happened in France this past week? After the weekend in France, right-wing parties picked up a significant number of local
elections, mayor-ship city council control, which was not expected, including in the city
of niece, which is not a right-wing bastion.
“So if they're winning there, they're going to win elsewhere in the country.”
The right is surging, and they're surging on the issue of immigration, which is exactly what surged the right-wing party in America and the 24 election. Now, Disney's have disproportionately more migrants just because of where it is geographically. Yeah, it's on the southern coast, and that's where they're dropping off on the beaches there. So, a political realignment, very much like what we saw along the Rio Grande Valley.
But it's more like putting Miami on the Rio Grande Valley in the Rio Grande Valley is not well-to-do, and niece is well-to-do. Yeah, that's an interesting distinction, and of course, we did see a similar shift in Miami in 2024. Brent, thank you so much for coming on, and hopefully we'll have you back soon.
Hey, my pleasure. Good to see you all. That was Brent, you can, and founder, and CEO of Signal Poling, and this has been a week and addition of morning wire.
