Top Entrepreneur Anjula Acharia: The #1 Skill That Makes People Say YES (Use THIS Strategy to Turn One Conversation Into Multiple Opportunities)

Hey, it's Nora Jones, and my podcast playing along is back with more of my favorite musicians.

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Mostly human will show you how. My goal is to give you the playbook, so you can benefit. The reason I say agency is because, like, if you can give power back to people,

“then I think that's part of the best thing we can do for your mental health.”

Listen to mostly human on the I-Heart Radio app, Apple Podcasts, or wherever you listen to your favorite shows. Hello gorgeous, it's Lala Kent, post of untraditionally Lala. My days of filling up cups at Sir may be over, but I'm still loving life in the valley. Life on the other side of the hill is giving grown-up vibes. But over here, on my podcast, untraditionally Lala, I'm still that Lala, you either love or love to hate.

It's unruly, it's unaffraid, it's untraditionally Lala. Listen to untraditionally Lala on the I-Heart Radio app, Apple Podcasts, or wherever you get your podcast. This old rhetoric of, you got to do one thing and you got to have one goal and you got to be focused on it. That's the biggest lie ever. What's a business skill everyone should master if they want to be successful?

You have to read the room, you have to see what's going on around you. The biggest issue that I see young people in business, they think everything is one way. It's not a one way conversation ever. Hey everyone, welcome back to Unpurpose, the place you come to become happier, healthier, and more healed. Today's guest on Unpurpose is the one and only Angela Acharya, trailblazing entrepreneur, investor

and cultural powerhouse whose helpshaped global careers and billion dollar brands.

Angela is the founder of A-Series Investments, an early investor in companies like Bumble and Class-Pass and a longtime manager of Priyanka Chopra Jonas. And behind all of this, she is a dear dear friend who I'm so grateful to welcome onto the show. Please welcome to Unpurpose and Julia Acharya and it is so great to have you here. Oh my god, it's so good to be here.

We met for the first time around eight years ago when I first moved to LA actually and one of the people that you've mentored and your dear friend and now my dear friend as well, Pile Cadac here,

“we met through her and honestly the amount you've done for founders, for female founders,”

for artists, for our community, for South Asians all over the world and beyond that is amazing and we're so grateful to you and I know so many people who whenever your name comes up

and it's like oh yeah she helped me with this and I'm always discovering new people you've helped

with stuff and so I just want to say you know from me and on behalf of all of our friends just how grateful we are to you and you totally deserve to be here and I'm grateful and happy that you're here. Oh my god thank you. Well I mean I just want to tell this quick story that when I first met you I was super skeptical and then you did something so dramatic in my life without me even knowing it which was my sister who rest in peace died a few years ago, struggled through

multiple discourses and then died of cancer. She never got to talk to you and I really wish you'd had and that's my one regret that we never got to FaceTime with you but she literally told me that she went and made it through those two years of our life without you and that was just so incredible and it seemed so insane to me because I knew you and I was like oh my god this guys had so much impact on one of the people so dear to me and she was doing this so quietly like

she was listening to every single day just to get through life and yeah anyway so you have had

such a big impact in our family's life and I will always honor that. Oh I wish I got to speak

her to. I know I really do and I you know I feel so humbled by statements like that because

humbled that she's the one who did the real work like she was the one who's doing the real fighting

and thank you for sharing that with me always and yeah my love and prayers and meditation for her

and your family right now as well but I wanted to dive in because you have such a fascinating story and one of the things I like to do on on purpose is to really understand how people became who they became because I think people hear the resume they see you they see the success and you just assumed that people just always had it and knew what was going to happen and then when you peel behind the scenes you realize it wasn't like that at all I wanted to start by asking you

what's the childhood memory that stands out to you that you would say defines who you are today. You know I think defines my entire journey and everything and you're going to know this because you went you went to school in England and around the same time as me I think I'm going to show my

“age a bit but you remember that TV show Granchel of course right if every if you'll”

British everybody knew Granchel yes so there was this TV show Granchel and I would always get

bullied at school for being the packie and me and my brother sister grew up in a completely white environment we didn't grow up in London or when you were like that we were in Buckingham share so I was always bullied for being a packie I mean like literally spat on kicked punched like you name it went through it all and but what I noticed was I was this TV show Granchel and like everyone watched it everyone watched the same four channels right so there was this one episode about

this girl who was Pakistani and basically it was so like stereotypical it was it was just bad and the next day I got bullied so much harder and everyone I can't remember what her name was but everyone was calling me at that name ago is that what your mum and dad alike is that what you

“are like is I remember just coming home from school and being just you know wrecked and thinking”

I hate TV it's ruining my life and the way people are treating me are based on what this box at home that has four channels is telling everyone about me these siloed stereotypical stories about our people and that changed my life and I from that moment was like one day I used to sit on my window still in England and look at the stars and one day I'm going to and by the way I used to think that Michael Jackson was really poor me treated and I was like one day I'm going to be Michael

Jackson's manager and I'm going to take care of him and I'm going to protect him and I think that that was such a life-changing moment for me that knowing that media and I couldn't articulate it in that way then but knowing that media impacted where I was treated on a day-to-day basis and the responsibility and the impact of that yeah it's and it was such a real experience I feel for us in our generation for sure like I had that growing up I went to a predominantly non-union school because

of the area I grew up in and I think I was one of like three Indian kids in my class growing up in primary school and I was bullied for my way I was bullied for my color I was bullied for the way my lunch

“smelled because sometimes my mom would make me Indian things and I remember that experience and”

then I remember thinking just how many slurs our parents went through as well having gone through even earlier than that yeah and that was the reason my parents gave me and my sister names that no one could make fun of in England it was like Jay and Amy just to make us have an easier ride than they did yeah because that's how worried and concerned they were that we would get bullied but you know the other crazy thing though is I was also bullied at home within our community because I was

mixed I was half-hinder and half-seek and for the Sikhs I wasn't seeking enough and for the Hindus I wasn't Hindu enough and I also grew up in such a white environment that I didn't speak like a lot of the Indian Londoners right and in any scenario I like just did not fit in you know it was

always that feeling of isolation yeah I mean you've had such an untraditional career since then

and I almost feel like you're not fitting in it's kind of like turned into your superpower yeah because now you don't fit in as well and that's it that's the superpower it's it's worked for you it's helped you be multiple things when did you find that you started to realise you were becoming more confident in your differences and when did they start to feel like a tool and an approach and a method that could lead to more you know only until I got to Silicon Valley

and I raised money for an original idea so me and my ex husband we we founded this company called dcheads which is kind of the time you met me and it was a podcast that went viral actually we were in podcasting waiting for anyone was in podcasting so it was a podcast that went completely viral and all these BC started chasing me for money and it was basically a mashup of culture so it was like we were playing a lot of music so it was a lot of hip-hop with fun girl it was like

the music that we loved that I felt growing up represented me right like I remember this moment when I first walked into a nightclub in London when I was at university and turned out later that that was my my husband he was a DJ at university and he was just playing this mashup of like

“bunger and hip-hop and I remember dancing to it just going wow this is me like this is me like”

this is who I am like it's just about really like a moment and it's so funny because much later on I explained this to Jimmy Ivine for those of you don't know who he is he was a founder of beats by Dre and interscope records which you know was behind like some of the mhm yeah most legend all the people like grew up on that i'm like mashup fan yeah i talk to Dre like everyone like Lana's a Ray like who name it lady Gaga anyway and i told him this other moment that

Phil Simler to that where when Pajabi MC and Jay-Z jumped on that track together which was on the underground forever like the where the boys was on the underground forever in DC circles South Asian circles but when Jay-Z jumped on it and mash that up and created that new track and it became sort of mainstream pop hit i feel like i remember being in London and everybody driving used to drive with that indie music and that the windows up and there was this just moment where

“all the windows came down really slowly because everyone was like even the white person in the”

car next to me is playing the same song and i told Jimmy Ivine that moment i was like it was just this like moment where everybody felt accepted and everybody felt part of the same thing you know and you feel it now when you go to a concert or whatever like everyone there is enjoying the same thing and focused on the same thing and you feel the sense of community well we never felt that we belonged in that community until that moment so music's always been such like a significant

thing to me in terms of connecting people and putting people together but to want to a question raising money and people going i want to back that idea of this element of fusion and everything you are which it doesn't fit into anything like it wasn't all indian it wasn't all british it wasn't all american it wasn't all you know any one thing right it was just a mash up of

everything and then two yeah race five million dollars against that was pretty amazing that is yeah

if someone if someone's listening right now and they're thinking and you're like you know i'm at university or i'm about to graduate maybe i'm 30 years old and i've been working for nine years i'm not really sure about what i'm doing what advice would you give to them to find their unique voice because what you found was something that represented you and you were able to monetize it and create more from it what advice would you give to someone who's in that 20 to 30 range first

yeah i just want to say i call myself mapless right i never had a map and you know you still listen to these types of podcasts not yours but well all you know people go get your goal figure out your goal get your you know your map to your goal and i feel like i don't know what my goal is i don't want my journey is because i don't have a goal and i don't have a destination so i don't know how to

get there so i never had a map i never had a destination anything i've done so the thing that you

have to do because i didn't even know there was a business idea in this i'll tell you the fundraising story in this wall explained so i was an executive search finding CEOs for um startups and i worked with a bunch of bc's we founded this podcast it went viral in your daily life you never just talk about one thing you never just talk about business so i'm talking to this vc and i'm going he's like what else is going on i'm like oh my god me and managed to this podcast and it went completely

viral and like you know we've like 250,000 downloads on iTunes and i was just chatting about it right but i was genuine he's super passionate about it because that's my thing so the next day i get this exploding time sheet from him he asked me to send him the iTunes report and just i'm so curious would you send it to me and i don't know i'd nothing to hide so i sent it to him and then the next day he sent me an exploding time sheet from million dollars for quarter quarter of the company

and i was just like i was flabbergasted i didn't know what to do i was like this isn't saying like but then he was like your husband he had a job at intel he's like he has to give up his job this is the conditions of this time sheet that you both have to do this again because he was a tech guy and i was

“just the ideas person right and i was like so i got my home to my husband i'm like you have to give”

up your job and he was like for what and i was like for this but we're going to get a million dollars and we're going to start this company and blah blah blah that's convincing to do it with me

but the point of that is to say you should always feel comfortable to talk about your ideas

because you may not see something for somebody else might see something totally you know i don't mean so and also the collision of the idea because you're working a job doing executive search that you have a job correct and it's not that your job was useless in a waste of time and it didn't have value because i think a lot of us sometimes you get into a job and you go i'm in this dead end job i hate it it's the worst but you never know how that job could

both had that actually someone you were connected to through your job and also yeah right and i thought it was kind of silly hobby and the only reason i said for company around it was because my dad was convinced we were going to get sued for copyright so because we are playing all this

“music without licensing so my dad being my dad who's highly litigious was like you need to get”

a company around that so they can't so you want to take your home and that was the only reason i did it because my dad was freaking out about it because we were getting momentum and he was like all those music companies gonna come after you turn out all those music companies later wanted to invest in the company and it just sort of like took off from that but going back to your question about advice like i would say a couple of things like i want to teach people how to

network like that's something that i think is really critical so when i first i moved from

London to Silicon Valley i was in my late twenties and i'd had a career in executive search and advertising and i went to Silicon Valley and i knew absolutely no one like i didn't even know my god and i like it was bad and i was like dropped into Silicon Valley and i was just like oh my god i'm gonna die here because i don't know anyone so someone mentioned like literally someone in my building who you know i lived in an apartment building said oh there's these south agent meetups

for tech people and i was like well not really in tech but you know i could just go and see if i could meet people so i went and after like probably a year i was running those things and it was all vc's and entrepreneurs and i like just created my own and the way i did that was so let's just add no no one in the room and i meet you like oh hey Jay how are you what do you do blah blah and trust me i know that takes confidence but everyone i i don't want to have your podcast everyone's

feeling shitty yeah what's like doesn't know who to talk to every one's got that name tag on there thinking god who am i gonna speak to this so awkward so just just have that bravery to go up to

that first person and talk to them so i did that i go what what do you win and the guy was like a

icon member but he was just say he was in like software for health care right so i was chatting with him i had nothing to offer nothing to give i was literally just like doing some head hunting stuff in England it was it was it was not good so anyway so i just chatted with him and then you know people would come in and i would like meet someone else and i they would be like i was like what do you do and they'd be like oh i'm an investor in tech health care right so i'm like oh my god

“you need to meet this person and then i would put them together and they would have a conversation”

now sometimes it would be really to absolutely nothing but on the other occasion it led to something and a couple of people got funded based off those introductions that i did well and they were just like that so by the end of like the night because and someone taught me how to do this i was just connecting all these people people just saw me as a connector and people wanted me in the room because i made their lives easier so go back to one of your other podcast i had today back

to talk about being in service i didn't actually mean to be in service i was just insecure and didn't know what to say to anyone and had nothing to offer to the conversation so i was like if this person talks about this and this person needs this i can just put them together and pretend like i'm great right no but i loved that because it's such a it's it's so important like whether it service or value the point is you were adding value to other people's lives and the best way you

could do that at that point when you felt you didn't have anything to offer personally was to connect them with people and that's huge because i think we often feel like if i introduced that person that person then they won't want to help me and not really right and never even close to my

“people yeah but a lot of people feel like i won't connect people and i think that's what i'm”

done from people that you love like for example i when i came to LA if i didn't know pile i wouldn't have met so many my early friends here yeah and like because she was connected to me so i met Jeremy and met you i met so many other people because of her and so it's such a contagious thing as well where the people you're working with and your friends with also end up having that

quality which which is such a beautiful quality that's amazing i love that you know i never understood

people that had guardrails up about introducing people to people like i never understood that because i was like this makes you more valuable yeah like it's such a deep quality to be able to connect people with people and it's such a value and then people want you around all the time how many times you've heard in conversation are you gonna meet that person there a connector yeah you know i mean like that is like it's it's such a valuable thing to be a connector so anyway so just going back

to your initial question about you know young people listen to this podcast i think it's really critical that you feel confident to introduce people to other people and be curious and find out what other people are doing and see how you can add value along the way you will get value like i think about my career is now built in bringing people value and i get all the rewards for that

investment that i made or a connection that i made like i just feel like it's it really pays

“in dividends yeah i agree i agree any other tips on good networking because i think you're spot on”

i think a lot of people now think networking's either handing your card out which is like an old model of it or people think networking is like asking someone to just be your mentor yeah and that doesn't work either any other good advice for networking you know just on the mentor thing um so my mentor is indranui and i'm it's funny story how i'm that indra so i happened to be on some Forbes list with her um and an ex-boyfriend who i was dating worked for PepsiCo and then he

forwarded it to indra and just said oh my girlfriend's on this list with you and she was like oh i'd really love to meet her and he sort of called me and was like indra wants to meet you and i was like

awesome amazing like i want to meet her of course it's indranui who is the CEO of PepsiCo at that time

so anyway i met her and she was i mean got so incredibly lovely to me um and i could not understand why i want to say i was like what value do i bring to this woman and actually turn out she really wanted me to meet her daughters and she was like she said so i really funny she was like this woman broke a body with star in america and it's hard enough to break a juice brand

“that's what she said she was like it's hard enough to break a juice brand but this girl broke a”

body would start in america and i was like oh that's so funny anyway so then i you know we say in touch she makes me dozzas she's like amazing she becomes like a mom i would call her more my god mom than a mental now because she really sort of like mothers mean the nicest way and anyway but then one day she said to me she goes i want to mental with you and i was like okay that's amazing and she was like but my deal with mentorship is that you have to do everything

i tell you if i tell you to do something you have to do it so she goes you have to commit to me that you would do what i told you to do and i was like that's a really big undertaking like she has probably only ever told me once to do something not to do something or do something

and that's been really valuable advice but anyway my point is to mental ship is she always says

mental is pick you and i agree with that i picked pile cadaki at the founders class pass like i met pile she pitched to me and i decided i wanted to mental her and i decided that she was someone i wanted to put a lot of time into and then i mentored her and i think that you have to allow mentors to pick you and i it's really hard because you know we speak at lot of conferences and people come out to me and lots of young girls come out to me and say well you went to me

will you mental me and i'm just like well you know i actually know you know her and i just will like you've got to build a relationship with someone i i never asked interested mental me like did i want her to mental me how yeah who wouldn't but you know i i don't know i create a

“pathway for that to happen and i think that's what you have to do create pathways for that to happen”

naturally and organically build a relationship with someone who you value and also i would say in mentoring like when i first met Indra she was launching her book and she wanted like mothers to you know write the blood for them and i was like oh what about minty kaling what about who asked i get i got minty and then someone else i can't remember who else now but the point is like i brought value to her too it wasn't a one way street and i think that when you're looking

for mentors go and show them how powerful you are too yeah it's a two way thing make them want to mental you make them want you in their all bet show your value and i think that's what i've done my entire life is like really show value to people actually not doing it purposefully just

doing that because i guess i'm in service you know yeah i've never heard someone put it like

that i love the idea that the mental picks you and you're so so right like there are people that i just feel genuinely good about whether it's their idea whether it's energy whether it's just their spirit and i'm like yeah i'm gonna spend more time talking to this person then anyone else even if someone was more eager or more whatever it wasn't that it was you're so right no one's ever said it like that before i've always heard other things about mental ship but you're absolutely

right that you can't convince someone to give you their time and invest in you and focus on you in that way look you can't convince or want to love you yeah right in the same way i think i go that out of your eight walls like you can't make so you can't love someone harder to make them love you right yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah and it's a safe with mental ship it's like you can't pull someone to do that

what if mine control is real if you can control the behavior of anybody around you what kind of life would you can you hypnotically persuade someone to buy a car when you look at your car you're gonna become overwhelmed with such good feelings can you hypnotize someone into sleeping with you I gave her some suggestions to be sexually roast can you get someone to join your cult and lp

is a blend of hypnosis, linguistics and psychology fans say it's like finally getting a user manual for your brain to have engineering consciousness mind games is the story of nlp it's crazy cast of disciples and the fake doctor who invented it at a new age commune and sold it to guys in suits he stood trial for murder and got acquitted the biggest mind game of all nlp might actually work listen to mind games on the i-heart radio app apple podcasts or wherever you

get your podcasts when you feel uncomfortable what do you put on big you put on big even you fill on comfortable so I want to get confident this is DJ has to print music is therapy a new podcast from me a DJ and licensed therapist 12 months 12 areas of your life money love career confidence this isn't just a podcast it's unconventional therapy for your entire year listen to DJ has to print music is therapy on the i-heart radio app apple podcasts or wherever you

get your podcasts i'm iris pomer and my new podcast is called against all odds and that's exactly what the show is about so we whatever it takes to be thoughts get ready to hear from some of your favorite entrepreneurs and entertainers as they share stories about defining expectations overcoming barriers and breaking generational patterns i'm talking to people like award winning

“actress producer and director the valengoria i think i had like two hundred dollars in my savings account”

and my mom goes what are you gonna do and i'm say come i'll figure it out we had a one bedroom apartment for like four hundred dollars a month and we all could not afford like i was like how am i gonna

make a hundred dollars a month i'm opening up like i've never before for those of you who

think you know me from what you've seen on social media get ready to see a whole new site of me listen to against all odds with iris pomer as part of the michael duda podcast network available on the i-heart radio app apple podcast or wherever you get your podcast the funny thing about pile when she came to me she wanted to raise money i was probably one of the few south Asian women at that time that had raised venture capital so she was kind of

came to me because i'd raised capital when she wanted help and that's the journey that we sort of ended up going on to but it what was interesting was i said to her i was like where are you going to work with this idea once i've committed to mentoring and helping out i was like where are you going to work and she was like in Starbucks and i was like i've two desks in my office you can have them you know i mean and then she was with me every single day and we were like you know kind of

going through like it was just i was sitting my dish she was sitting at her desk and she was like hey and what do you think about this idea what do you think about that so but i i loved every single minute of that experience and i would say you know with pile and i she was called me her mentor by

would say we're like she's my she mental's me now she taught me how to pivot i never knew how to

pivot before i'm that her well talked to me about i want to talk about pivoting in a second

“talked to me about how you pick people you mentor because i think it's important for people to”

hear that too knowing that you mentor picked you but like what was it about pile what was about other people that you've worked with that you and i'm going to put my time and energy into this person you know um with pile i just as she was such a she goes you knew who i was before i knew who i was i just knew she was a star i just i it's actually a sick one it's it's that it's that magic is that essence i just knew she had all a combination she was charismatic she was fun she was

smart she could figure things out i could see her brain work like i could it's so funny i was playing this game sequence with a bunch of my friends once and pile walks in and she just like wins a game in one second we didn't even teach house playing the game like and i was saying how did you do that she goes i don't know you taught me i need to make a sequence and i did it she's just so brilliant it's like her brain is so brilliant and i saw that it's like i could literally see the world's

“turning in her mind so i think it's a combination of things and like i say it's very hard it's”

it's so instinctual like so much micro has been about instinct like and for me it's just instinct

i want to do what instinct because i love what you said about the idea that you never had a map

yeah and never i completely agree with that for my life you don't you don't get you don't do what i'm doing if there's no map for this because it doesn't exist same with you like there's no map for this and there's not many case studies to be able to have a map right and map is when someone's killed a company from this to this and that's that and it's been done before but when you're doing things that you're kind of finding your own way i love that you said you followed

your instinct and you definitely from the amount of time i've spent with you i've filled out with you and you always follow it regardless of what's going on talk to me about how

said earlier you said people need goals because you need something out there to drive you

“instinct is you driving yourself from here it's almost like inside out rather than outside in”

where did you learn to find your instinct listen to your instinct drive from that instinct where did that come from the whole map please please i just didn't have a choice so then i had to make decisions through my life and they i don't know they were just made through instinct because i didn't know how else to make decisions but one thing i would tell you which is a brilliant piece of advice that i've lived my life on but it came later in life so it doesn't answer your question exactly

because i started working with my instinct way before this but Jimmy i've been always said to me i

said to him you know you're so brilliant at seeing around corners how do you see around corners how do you know what's coming next and he looked at me and he said it's the thing that you do and i go what do i do i don't know why it's important to i do and he said you use your is in relation to your mouth so you're two years and you have one mouth and i was like okay and he goes i've watched you you listen you listen a lot he said you say a lot and you do a lot he said be

“you're at you listen more than you do or say and he was like you have to listen to the constant”

conversations that are happening so one of the other reasons why i'm besting class pass i did friend Rohan Ozer who we both know he walked into my apartment one day and he was like oh i

just went to soul cycle it's like amazing and i was like soul cycle what soul cycle and he was like

you know what soul cycle is and everyone's quitting the gyms and going to soul cycle and i was like oh okay and then it was at that time that people were literally quitting gyms and going to Barry's boot camp and going to these like appointment you know fitness classes i was like oh that's so interesting and everyone was like i'm going to pop the zika i'm going to Barry's boot camp i'm going to this moon to that so when Paul came to me with this open table for classes that time

the way people were finding classes where they were literally calling up the class provider yeah like you went a restaurant like back in the day before it was open table or resin you would be calling the restaurant right see what availability that so when i got that i've got like completely crazy they're quick things down so when Paul said to me oh yeah you know it's basically a platform it's kind of like open table for classes that was exactly what she said to me and literally like days

before Rohan had been in my apartment going on about everyone's going to classes and then i just moved to New York and i was trying to find a gym and i was like showed you an equinox and everyone was like no no no just go to these classes go to this go to that like so again like that's just me listening you know so so when i made that decision to invest in pie or it was like me just doing a lot of listening and mind-stint going all the clues are telling you yes and there

was another time that happened when i first started working with pranca i signed her uh to a record label widget me i've been and we were going to turn around to a pop star and you know we did a bunch of records and you know it just wasn't a hitting it wasn't working as he kept telling me we were like

“22 20 years too early that's what he said he was like the whole sort of South Asian music scene he”

was like i get what you want to do but your 20 years too early he's probably right about that timeline is yeah it this was like nearly 20 years ago so with pranca like so you know people were like oh well that's done then that's not going to work she should go back something near and whatever and i was like no this woman is like one of our most celebrated actresses in India like

you know she was incredible and at that time i started listening to conversations what was it

everybody talking about and everybody at that time was talking about how to get away with murder and raising that and me and all of these like um uh scandal and all of these shows where you know they were they had these diverse female leads and it was like the golden age of television and television was coming back and you had a Academy award winning actors acting in tv which was previous to that considered like down there you know Lisa was this huge cultural shift happening with

television so you know i pitched pre about doing a tv show and at first she was really like not into it she was like you know i'm a movie actress like you know we do movies and in her mind was tv and India was ex but you know like i said we were in this like massive global shift where tv and was was in this different place so anyway convinced her to uh to to go and we auditioned for corn to go and eventually she got in that became her show and that was an ABC drama where i

convinced the casting director that um this was her next female uh diverse lead so but again if i hadn't been listening to what everyone was talking about i wouldn't have had the instinct to go we're not going to do any more music we're going to go and hit television you explained that so well that

the people that consume patterns there's the people who see patterns and then the people who create

“patterns and it's almost like most of us are just watching so we're watching the shows we're going”

to soul cycle yeah we're doing all the things but we're not noticing which the person above does where they're like oh i can see everyone's going soul cycle what you just said and it's going soul cycle didn't like there's patterns here and then you've got the people like yourself and pile and others you're going create patterns which is like oh okay we're going to build the thing that everyone will actually do this pattern through that we see yeah most of us stay on like level

one where we're like oh yeah i want to go soul cycle i want to drink marcha whenever it may be but there's two levels above where someone's looking down going oh yeah this is where i'm going to build and and that's great advice from the time that we've spent together you're just so good at convincing people of stuff like i feel like you're just you're so convincing you're but it's honest convincing like i don't think it's uh i don't just think it's a fake technique it's not

a man like it's you're not like that so it's very you're passionate about the stuff you do but i did fake it to let me that okay so to me about what are the skills that you need to persuade and convince people to see what you see we're supposing i would say anybody in life in business should go to drama school right and i don't mean drama school like that

“should be your degree i mean you should go to improv like if you have any form of anxiety at all”

you need to get yourself into an improv class because improv you know improvisation is right you need to jump into a scene right so you and i would be in a scene and we're just creating a scene and we're just going to fly and i wanted to be an actress like that's what i wanted to be but it was really difficult for a brown girl in the 90s to be an actress in England so i decided i didn't want to be poor that was also a big driver for me i was like i don't want to be poor

and be trying to go from audition to audition was very limited roles for me so i want to be a

rich business woman i never actually decided that point i wanted to be in in in in the movies or

in talent or anything like that i just wanted to be in business but one thing i will say to you is that whole like improv has just been amazing i just allowing myself to be thrown into any situation and be able to swim in it like and if i didn't like know what i was doing i would fake it and i know there's a lot of controversy around that i'm sure you guys have discussed it and i'm sure you've had people on your show say that's a terrible thing to do but i did fake it and it started

with my body language it started with my the way i speak it started with all these you know small cues that you pick up from people like it's so funny like even just this like where i'm sitting right now like this is my innate comfort i'm i'm very comfortable with you i'm sitting with all my body language though my legs are crossed however but when i was you know in early business situations where i didn't feel confident you know how i'd want to be was like this like i would

want to be all closed up but i would force my shoulders back out force my arms out i would you know sometimes do this because that's just a sign of confidence like you you feel good in your own yeah i thought immediately when you did that i thought it was funny i mean i was so silly and it was so funny it was so funny and it's such an easy thing to do it it's kind of like yeah i could take it or leave it like that's basically what i'm saying but the way to convince people

what's a couple of things like so you know i've raised a lot of money through my career for other people for myself for different projects i'm honestly i'm sort of a bit of an ultimate fundraiser

“and someone gave me this piece of advice very early on and they said if you want to”

raise money ask advice and if you want advice ask money and i use that through my whole life so i

never am that so good yeah if you want money ask for advice and if you want advice ask for money

because basically you'll get the opposite so now now now people are going to watch this ago oh she was telling to me that time okay there are times when i sold to people using that technique but the truth is like now i'm at this point where i can't help raising money like literally like i just told to people they like offering me money all the time it's so insane for any venture any idea i'll go i had this idea and they're like do you want to raise money

for that i'm like no i talk to raise money for that but the point is is like you've really just got to be so passionate and curious about what that person's interested in so i'm so i'm trying to get back to question of how how are you convincing how am i convincing so first off i'll figure out

what you're interested in like i will never talk to someone about something that i don't think

they're interested in born born and i will also test things right so again i'm a really good like body uh what's that call body reader no uh body language yeah yeah so like i can see immediately if i bring something up and you're not interested your body language will tell me in a second right so first off i will i know my audience i read the room i know my audience yeah and i will only talk about things that are relevant to that person so once i know my

up what's interesting to them and i only go keep going on the things that i think they're

interested in so it's just a constant like checking in with your audience but i watch people sell and they'll just be like okay so i'm on the side here and i wonder this i'm gonna do this and this is and there's so much money is gonna make and this is what it's so good i'm about about and they're zero checked in with me they're not even looking at me i could be looking at

“my phone i could be looking away but they just keep going because i think that's their two minutes”

to get to me and like they're just gonna keep going keep going and like i wish they'd just stop and checking with me so it's just even interest you or what you think about that or whatever so i think part of it is that so i think it's just constantly checking in and then i think it's just like being so curious it's not a one-way conversation ever and if it's a one-way conversation you're in trouble like selling is not a one-way conversation like i remember

when i first went for my first sales job the woman interviewed me and she said okay what

you just sell me a movie and i go okay she was like i said she goes think of a movie that you've seen in the last you know month and sell it to me and i go okay and i go what kind of movies are you into and she goes i like thrillers i like blah blah blah like okay what kind of thrillers do you like like what was the last of what you watch that you loved and she goes how did you know how to do that and i go what do you mean she was well you asked me questions well then so go i saw this

“movie on Saturday and it was xyz and it was so good and you should go watch it i was like i don't”

know i don't want to sell you something that's not interesting to you like i've watched quite a few movies in last month anyone of those could be good for you so i think it's just being really curious about your audience too and then approaching it with passion and seeing what lights they rise up and seeing seeing what they're passionate about yeah i mean the best case study of it is probably how did you connect with prianca because that was that was vision you had for her

to like because you know like you said prianca's an amazing huge body with actress sometimes and

it's not easy to convince stars to come over and even want to attempt having a career here let alone having a great career yeah talked to me about that well that's like such a funny story because that is nothing like what i just told you because so what happened with prianca it's a funny story i saw her on tv and my mum and dad's house years and years before i was even in the business and i looked at her and something spoke to me and this miss world or no no she was in this

movie called Bluffmaster and she was in this hip-hop spirit and i just saw on tv at my mum's house in England and i i don't know this thing clearly was my destiny because i just go to my mum oh who is that and my mum goes that's prianca trooper and she's like this huge sign in the above and i just filed it away because i was in tech i was doing a bunch of other things i hadn't even found a desi hit at that point like it was way before and i just filed it away anyway years later i'm

sitting in an office with Jimmy iVine and we just done all the music for slum dog millionaire and it was top 10 and 10 countries and it was like this big global hit and he was so happy and he was like i listened to you and it was like he was he was he's he's he's that guy he's like full of like life and ambition it was like what are we doing next and i just go Jimmy you know there's this woman prianca trooper that i saw on tv ages ago and she's this huge star and blah blah we start

youtube and videos of her and he goes can she sing and random me at that time i was launching Lady Gaga in India and i was working with these two producers saliman saliman and they had just recorded a demo with prianca randomly again it was all destiny i feel like this is all destiny i said to them oh do you know prianca when they were up course and i was like just he she can sing and they were like actually we just recorded this demo so i go do my sending it to me and

they were like no we can't really do that blah blah blah and i i don't know i convinced them because i'm convincing to send to me and i promise them it would only be me that would listen to it and maybe one other person so i send it to Jimmy and he goes watch she can sing and he goes let's just do it like what do you mean let's just do it he goes well let's sign up to record deal

“and i go i don't know her and through like different people actually i think it was through salim”

i got to her and yeah i remember doing this phone call with her and it was the worst phone call ever she was in this jungle recording this movie and she was in that very actore state of mind where she didn't want this young girl from america with this english accent trying to convince it to be a pop star like yeah she wasn't that was all in the family i was in so anyway i was trying to convince it to be a pop star and i was like hey look i'd love to sign here

love me to bring you to america blah blah she barely said anything on that call so i put the phone down i call Jimmy because how did it go i go terrible like i just talked and talked and talked and you know i think she had very little to say to me and anyway i don't know i get a call

and i was like what she was like pre-ankez in and that was the one time that i feel like myself was terrible i didn't ask her any questions i was so nervous to talk to her and i just talked out of it i don't know something worked it worked it worked all these years later how does it feel you know when we think back to that little girl who was bullied for her culture for her background for how she looked and then to go on to work on helping that culture be so

prominently displayed in so many different art forms whether that's music through slum dog millian air or businesses like class bars or you know pre-ankez trooper in movies and tv in america like how does that feel now you know it's so funny someone said something to me the other day

about this and they were like oh you were never trying to fit in you want to be able to fit

“into your culture like i remember lady gaga we put her in a sorry she came to india and she loved”

this sorry it was made by thundalani and she loved it so much that she turned it into four different costumes so she performed that age she worked in the day then she had a stylist chop it up and turned into something else then they chopped it up again turned it into something else and at the end it was a body suit that she performed in and i remember she was coming off stage and she helped my hands because how did i do and it was just like my god like how did you do you're amazing

but i remember just being like she's here in india with me wearing a sorry that's now turned into a body suit but it was just this evolution of this outfit was just kind of the evolution of my journey

of of bringing this culture to everyone and i always believe that if celebrities i do believe

it's celebrity endorsement it works if celebrities endorsed our culture and it's i know a lot of people criticize me for this and say you shouldn't need that endorsement from other people and you shouldn't need this but when you've been bullied your entire life and called a packing beaten up and spat on and all sorts of things yeah you do i'm sorry i needed that and i just like in that moment just felt like i don't need it anymore now i'm good now i've got all of you guys to be in my

culture versus me spending my whole life being in your culture you know what i mean and it's funny like i was talking to a friend of mine he was just saying to me like it's just amazing how you spent your life really bringing people into your culture versus trying to figure out how to be in

“theirs yeah and and and i love that because i think that is the only way of doing it and you want”

to be on the same page where your culture and someone else's culture is more evident like it's more present whereas you're absolutely right and i feel like for people in america it was even harder for set when i meet when i met and you probably follow when i met south Asians in america i realized that they'd had no representation whereas in inglom we started to see things because of people like yourself and others we had pit things like bbcg network we had artists are rising we had

all of that at that time at least correct and in america they didn't have that and they're only 4% of the population so such a small group of people that any of whom you walked into people didn't know whether you were what background you were from yeah right like being in in in in england we're still known but being indian here wasn't like people didn't really know what that

“was what if mine control is real if you could control the behavior of anybody around you what kind of”

life was yet can you hypnotically persuade someone to buy a car when you look at your car you're gonna become overwhelmed with such good feelings can you hypnotize someone into sleeping with you i gave you some suggestions to be sexually roast can you get someone to join your cult nlp was used on me to access my subconscious nlp aka neuro linguistic programming

is a blend of hypnosis linguistics and psychology fans say it's like finally getting a

user manual for your brain to have engineering consciousness nine games is the story of nlp it's crazy cast of disciples and the fake doctor who invented it at a new age common and sold it to guys in suits he stood trial for murder and got acquitted the biggest mind game of all nlp might actually work listen to mind games on the i-heart radio app apple podcasts or wherever you get your podcasts when you feel uncomfortable what do you put on big you put on big even

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yeah when we first came to america um one of the things that we noticed was you either had

Indian kids that were mad into bollywood and were really dacy right and the they were called cops like people called them bombs fresh off the boat and they were really like you know really Indian and i wouldn't say that i really related to them because i was very British and also very Indian but blah blah blah anyway and then you had these kids that completely shone the culture yeah and just completely embraced american culture and i was somewhere in between and i wanted

to find a pathway for them to meet in the middle and they see it was very much about that i was like all these kids that like you know and if i'm mashing up like hip hop with bollywood or i'm mashing up bunger up with you know i don't know whatever type of music that's where that meeting happens so that was really sort of an observation that i had very early on and i wanted to bring those worlds together for even for Indian kids yeah but knowing you i know you don't feel the

job is done no not at all i mean to you no definitely yeah no i definitely don't think that our job is done um i mean i won't until everything just feels completely normal and i think we still see things that a salvation got oh my god look at that look at that you know what i mean we still like surprise when we see things we shouldn't be surprised we should feel completely integrated yeah and as one yeah what's uh business skill that you think everyone listening should

master if they want to be successful in business i think really like learning to communicate i

“did you know throughout my entire career and having people pitch to me and you know you have to”

become masterful at pitching your ideas in a way that is not boring is not all consuming which is not all about you but again go back to that thing i said to you about finding out what someone's interested in like you just got to be really good at a two-way path you know i think the biggest issue that i see young entrepreneurs or young people in business they think everything is one way and it has to be a two-way highway and then the other thing that i think people really need to

juggle so you're you're interesting because i think you're part of this new group of what we call multi-prinners where these so they used to be this whole thing that you do one thing you have one goal you pursue that one goal and you do that one thing i think times have really changed i think the industries have changed where you can now be doing multiple things so you're the CEO of Juni right you're a podcast host you could tomorrow be an actor you could be tomorrow

do a million things right but that's the mean you give up each thing to do that other thing yes and i

think that's the world we're in now where you don't have to give up what you were doing to become this new thing you can do it all i have a music label i have an investment company i you know do so i'm mental people i i actually am a founder for two businesses like i do so many things and i think that you also in this new world have to be used to being like a five lane highway and i think people that are a five lane highway and have cars in different lanes going at different

speeds and maybe one hasn't even started yet be okay with that like don't like this old rhetoric of you got to do one thing and you got to do that one thing and you got to have one goal and

“you got to focus on it you know one of the failures i think i had which again pile taught me”

out of the whole pivot thing was like when i first started one of my companies i was so adamant

that i had to reach this one goal and if i you know i couldn't pivot i had to stay focused and

not true at all you have to read the room you have to see what's going on around you and you have

“to pivot you can't be focused on one thing all the time so i think like being successful in today's”

world is really learning that i would say be the be the five lane highway yeah that makes a lot sense i feel like it's almost like you start with one thing that allows you to become somewhat and it and it's that's the point it's not becoming at the end of it but it's like you build one thing somewhat substantiating who you are and what you're doing and then you get this ability to spread yourself across these multiple things and become that multi-hypherner and and i think you're

right that that idea of just a to one thing or just start with everything is also confusing because if you just do seven things in the beginning it's like well what are what are you communicating what do you actually believe yeah yeah yeah and what's working so you're right it's at somewhere in the middle of like like i feel like that like i'd start my world has been built in content and podcasting in social media and now i have the ability to do lots of different things

because of that or when you have an actor who becomes a very successful actor now they have the ability to go and build a business or you know do something else and so i i think you're right and by the way to that point of a talent manager now before you know you're to talent managers that just managed an actor and getting that person jobs now as a talent manager you got to be building businesses you've got to be figuring out brand deals you've got to be like doing so many

“things because you know i can't remember who just went out and said this i think it was Sydney Sweeney”

recently she was like you know the films don't pay the bills you know the films just don't pay the bills anymore like the whole industry the movie industry was streaming and everything is changed like residuals and morties and all of those white tout now like the way the business is is so different so that means you have to do like all these other things you know and what we've seen is like you know huge stars making more money off like the beauty business yeah

anything else right like so you look at someone like reanna correct yeah you're like wow well what's her name um slena go ahead i mean like actor singer entrepreneur rebeauty i mean

like it's incredible and i think as a talent manager now like i mean i'm lucky because i came

from that world my background was venture and venture capital and like and and founders and you know helping people build businesses and all of that and then prior to that my experience was an advertising and prior to that i was in sales so for me like as a talent manager i'm not strongly at all

“i'm actually really lucky and happy that i get to use all my school bases with talent but i think”

now like everybody has to be on this as i say a five-month lane highway yeah how early did you get involved in bumble oh my god you know it's so funny you know everyone's posting those things right now about what were you doing in 2016 yeah well it's a crazy story since 2016 both witty wolf and i were on the l magazines women in tech and i remember again that whole thing about listening and watching and observing i remember looking at her and reading about bumble because we were

both in that magazine and going oh that's like brilliant like she's brilliant like i and actually much later on in the journey when she wanted to expand to india was when was when i got involved

and pre was the the face of that pre yeah that's very cool and yeah it was amazing like

what was interesting it was all the other dating apps had been really unsuccessful in launching in india in getting the female demographic on on the apps and actually that's been the case for india in general where whether it's Facebook Instagram whatever all of these platforms are really struggled to get women onto the apps so what she was already coming with was this very strong female story which allowed that to happen and you want to hear the funny thing pre anchors brother

met his wife on bumble no way yeah yeah yeah yeah yeah yeah that's awesome what are you seeing you you gave this brilliant principle earlier the question you asked to me i've been i want to ask you what what do you see around the corner now like what are the patterns what are the sequences you're noticing now that young entrepreneurs entrepreneurs of all ages you're listening right now could be like oh she's just giving me an insight into what's happening

i mean the thing is now it's all AI right that's the future and i think what's super interesting and challenging and and scary for a lot of people is i think a lot of these the influences gonna go away and i was working with this company that was telling me that they had tens of thousands

of AI influences that they spread across basically social media channels to sell products so

i feel like the future is really gonna be in AI and how we consume based on AI influences and the thing is a lot of what you see i don't know how much time you spend on Instagram or TikTok but a lot of what you see is actually AI and you don't even know it you know i mean so i've seen some of those AI influence yeah it's scary how many followers they have already how many comments they get how real some of them look and at the same time you know they're not human but people are still

they've hacked the algorithm and data and they know exactly what people are interested in again it

“goes back to like my whole thing like figuring out what someone's interested in before you try and”

tell them something right these these AI influences have all the data to know what people are interested in so they'll serve you exactly what you're interested in scary what what does that mean for the era of talent celebrity talent management like do you plan on having an AI talent management company where you only manage AI people like you know what i would like to see i would like to see a time when talent owns their data and talent that creates all of these AI influences

but also talent can create their own AI influences based on them you know whether it's their alter ego or whether it's actually them i would just like to see models of our ownership be created this is coming whether we like it or not this is happening right so how do you get a head of it and how do you build for a future you know where that's going to happen i mean look talent if you think about it is like in a really interesting place anyway because you got all these

like a list actors who you know didn't know that all these influences were going to come along and destabilize their ability right i before it was like you were one of a number of actors who would get all of the endorsement deals now i have companies that tell me that they don't even want people to endorse they come because the rather work with micro influence yes because that's how they actually see product move you know with very specific niche audiences that want those

certain things so i think that whole industry has kind of really been shifted from that perspective so this is just another shift that's going to come along but i think that you know smart actors are really going to figure out how to have ownership and maybe they'll have a suite of their own actors maybe they'll create their own agencies of AI individuals based on a lot of their own data you know absolutely and so yeah all the founders out there or companies need to be thinking

about the incorporation of AI in their talent strategy in their media strategy yeah and you're

right it's already here i always think about the people who has asked me about it and i'm like

you know it's it's kind of like the social media conversation we had 10 years ago correct it was already there and it's going in that direction so all we've got to do is learn how to use it more

“ethically or safely more securely modern models of ownership yeah if you rightly said that's how”

we have to think about it rather than this fear mongering of like oh my god it's it's also how you can scale yourself right like if like let's just say for example you know i'm an actress and people love me for my fashion i could build a whole damn business on my fashion through AI and not even have to massively participate in that like you know i could you know whatever my interest is whatever i want to do i can build a business off of that with very little

resource of myself using AI like i'm monetized that so like i think you know the most critical

thing is just having for talent is to have really smart people around them that can help them figure out how they use what they have and use AI to scale it yeah i've all the businesses you've scaled bill invested in what has been the critical reasons for successful failure it's always down to the founder really yeah it's always down to that individual always the founder is everything like you know they're instincts they're um decision making they're designed to shift or not

shift or move their ability to raise money their ability to influence people yeah it's always the founder and that's the thing like often i've invested in founders where i've said i don't even think this is a right thing and actually Jimmy taught me this they i've said to founders i don't think

“what you're building is a right thing but i believe in you and you're gonna be brilliant and you're”

gonna do something amazing and i just see that in that founder when i first founded they see hits

this is such a crazy story Jimmy gave me millions of dollars and two weeks later i've told this story a few times i'm sitting at lunch with him in jz and he tells me the business is gonna fail and i said oh i was so embarrassed you can imagine like he's sitting with jz and jimmy iron and he tells your business gonna fall and i was like so embarrassed and and flustered and surprised and i didn't want to say and i just said so why did you give me money then and he goes because you're

now not single and you go to the studio first single it's not gonna work but that's okay i want to be in business with you wow it's so it comes down to the founder it comes down to the talent it's all about talent yeah you've i mean you've built these amazing relationships where it feels like so much incredible wisdom and and also great mentorship yeah i people have taught you so much obviously you're sure i'm in the market for a new mentor i know i really have so if anyone

a mentor really yeah the mentor has to pick you yeah that's what i'm putting out there on the

“podcast there we go we're gonna madly yeah we're gonna madly yeah but that's such a great i mean”

even you saying that is so beautiful because it just shows just that coachability that humility

that's starting from the bottom that you know that that needs to be there constantly always yeah

yeah always i mean that's the other thing when you think about the five line highway which is my new thing right now yeah like it's it's like you know all of those cars going at different speeds but not all of those cars have a mentor you know having instructor like yeah i'm doing new things all the time and i'm not afraid of that that's my you know i know i see that in you like you do new things all the time and i i watch you and i'm like i love that like you're starting

a drink brand and you know you're doing like this you're doing that and that's the thing i want to be surrounded by people that do that but then that means i'm always doing something new and i need mentorship like i don't think where we'll ever be done there yeah absolutely and that's actually what creates so much joy in life because you're meeting new people you're in a completely different room you're in a completely different environment and it's i constantly like one thing i

sign off a lot of my stuff where this is just the beginning and i love repeating that to myself so many times because it's it's such a fresh there's something about the beginning that is so exciting yeah and it's so if you were stay connected to that feeling life just continues to not you don't get jaded you don't get bitter you don't get slow you just constantly feel this zest for life and i feel that with you like as someone who's that terminus successful business like even seeing

with you today whenever we talk you always just so passionate and excited about stuff and i'm like

that's amazing to have had so much success but still be that way what do you think's the key to you not having become jaded or bitter with the business or sometimes people like investors are like this and stay cold as like like what allowed you to rise above that negativity that's such a good question i mean don't get me wrong i want to be really click as i don't want to listen to him be like she's always happy and blah blah not always happy like you know i

have my d i i've had moments of mass depression and i have had moments of having to pick myself up like off the ground having complete like feeling like having nothing and i'm happy to

“talk about those moments in the joyous moments i think it's just the excitement to do something new”

all the time like by the way you're such deep questions um like yeah i think it's just the desire to be doing new things and and challenging myself even though that is really scary like at moments where you know you set somebody in a podcast about like whenever you're doing something

you knew you feel like an apostar yes i feel like an imposter most of the time because i'm always

doing something new so i always feel like what right do i have to be in this room what right do i have to be you know doing this but then when i look at all the entrepreneurs like oh this is it i've got the answer to your question what really really inspires me is that you can topple massive industries and businesses with a new lens so i always use parlors this example right because she doesn't listen to this and be like oh my god they're just talking about it but

you love you bro yeah she just wrapped it a whole industry not because she knew the industry not because she had any experience in it but she had a different lens on it and that to me well i'm i've got goosebumps so exciting yes that you can topple a whole industry just because you have a different perspective on it that nobody else had and you're willing to go out and eliminate and do something about it yeah like how many is absolutely like thinking

about all these like drinks that've come into the market like you know and of just like my I do friend Rohan like who founded by the mimo water right well he was one of the founding team so he like saw this opportunity to basically you know disrupt coke and that all the energy drinks and everything they were doing and he did it and he sold it to them for like four billion dollars like you know Jimmy like disrupted sound with beats headphones like it's just like to me it's like

I think that's where all my energy comes from entrepreneurs that just have a completely different lens on life and and go with it and and then you see them disrupt an entire industry like how can that not excite you by the way last thing with no experience yes they do with no experience the amount of times I hear people say my nephew said this to be a digger I just want to say this job for two more years so I get some experience so I can then go and do this I said do it now

yes I said you don't need any more experience like you need a different lens you need a different

“perspective that's what's going to make you stand out you don't need more experience”

yes I remember reading a silly mishmal wrote this book called exponential organizations and it was in the early days of the rise of Uber the rise of Airbnb and he was talking about how Airbnb in its first five years or ten years had access to more real estate than hotel brands that had been around for fifty years to your point or Uber had access to more taxis and drivers then taxi companies had for decades and it was like instantly you know we used to say this thing

company with like no hotels yes yeah Uber's the biggest like transport company with no cars

“exact and class pass is the biggest fitness company with no gyms like we used to say this”

actually that we that came about when we when we started working on class pass we were like what is this going what iteration of the world is this going to be all this is going to be the biggest fitness company with no gyms hey I'm Nora Jones and I love playing music with people so much that my podcast called playing along is back I sit down with musicians from all musical styles to play songs together in an intimate setting every episode is a little different

but it all involves music and conversation with some of my favorite musicians over the past two

seasons I've had special guests like Dave Grohl, Lavey, Mavis Staples, Remi Wolf, Jeff Tweetie,

really too many to name and this season I sat down with Olesia Cara, Sarah McLaughlin, John Legend and more check out my new episode with Josh Grovin you even though it's in the

“Phantom at that point yeah I was definitely the Phantom and that that's so funny”

so coming out with us in the studio and listen to playing along on the iHeart Radio app Apple Podcasts or wherever you get your podcasts ready for a different take on Formula One look no further than no grip a new podcast tackling the culture of motor racing's most coveted series join me Lily Herman as we dive into the under-export pockets of F1 including the astrology of the current grid Louis Hamilton, Krapikhorne Sun, Cancer Moon wouldn't you know it Michael Schumacher is also a

Capricorn Sun, Cancer Moon the story of the sports most consequential driver strike we have one man who upon hearing that he was going to be fired freaked out and apparently climbed out the window of the bathroom and was down to record as a listry as F1 career a success story a cautionary tale or some combination of both he started getting all of this attention and he may be started to think I'm bigger than this I'm better and plenty of other mishab scandals and

sagas that have made Formula One a delightful decadent gumster fire for more than 75 years listen to no grip on the iHeart Radio app Apple Podcasts or wherever you get your podcasts hi this is Joe Winterstein host of the spirit dotter podcast where we talk about astrology natal charts and how to step into your most vibrant life and I just sat down with a mini driver the Irish travel is said when I was 16 you're going to have a terrible time with men

actor storyteller and unapologetic aquarium visionary aquariums is all about freedom loving and different perspectives and I find a lot of people with strong placements and Aquarius like our misunderstood a son and venus in Aquarius in her seventh house spark her unconventional approach to partnership he really has taught me to embrace people sleeping in different rooms on different houses in different places but just an embracing of the isnness of it oh if you're

navigating your own transformation or just want a chart side view into how a leading artist integrates astrology creativity and real life this episode is a must listen listen to this spirit dotter podcast starting on February 24th on the iHeart Radio app Apple Podcasts or wherever you listen to your podcast you have this get up and go attitude what's been able to knock you down

a failure you know I found multiple times my first business they see it so I raised all that

money for and Jimmy I've been got behind a told me it was going to fail but I didn't believe

“anyone told me that it did fail and I remember like you know I was living here in LA at that time”

and I just you know I'd raised money from that was my first time raising real money and I'd raised so much money from people I was just really embarrassed to tell them it failed and I I was scared and I just saw myself as a complete failure and I thought no one would ever believe in me again like I thought I was done I thought it was over my career was over and I was going to go and have to get a job in I didn't know it was something like I just didn't know what the future

held after that and I was also going through a breakdown of my marriage I was also gone through a journey of infatility and in every way whether it was my business whether it was my marriage whether it was my body I felt and my sister got diagnosed with multiple sclerosis at that time and then later breast cancer in every part of my life I just felt nothing was working and I was a failure and I mean it brings back so much emotion but like yeah I just felt like a total failure and then

and I was doing podcast like so I also felt like a massive imposter at that time because I was like I don't deserve any of these accolades you know I was billboard woman in music I was this I was that and I just held women in tech and I was just like I got really good at selling to a point where

“I I didn't believe in myself I hit rock bottom I remember sitting in my closet in LA I just”

crumbled to the floor and I prayed um I'd started going to this amazing church here it was called one church LA it's now called Potter's house and there was the pastor there pastor Turei who

you that you mean yeah and so amazing and I always say like he like saved my life like

I say at that time like he saved my life and I remember just praying and this is in some crazy but I'd never heard God's voice before um ever and I didn't think it was possible and I had these words which were like nothing's going to change unless you change and I genuinely and I see this and a lot of young people they expect the whole world to change around them but I'm this and I'm that and they validate to themselves who they are and what they are and the reason why they shouldn't

change but the whole world should change around them everyone's attitude should change like

“for them to be successful and I was one of those people I believe that I had this big profile”

yes my business has failed yes my marriage had failed yes my body had failed all these things in my life without but I had this profile so people should come to me not for me jobs or whatever and no one was coming no one was coming to offer me job and then with my tall between my legs I went back to Silicon Valley and start asking people for jobs and by the way at that point I was also managing pranker but she hadn't taken off I spent like seven years you know working working

working and nothing had taken off everyone with any celebrity everybody always thinks the moment

they took off was the moment it started but that's you know really not the case like you know you've got managers and talent working for years and she was you know had this very successful current India so she was going back and forth but I was sitting here like you know banging away trying to make something happen so anyway it was really really tough time I went back to Silicon Valley with my tell between my legs and I just I put my ego away and I asked for jobs and eventually I

got an entrepreneur and residents of wonderful Trinity Ventures and within a couple of months they offered me a partner role there which was amazing but in the meantime by the way everyone was offering me money which I had no idea people like watch an ex-business which an ex idea and I've been like why would anyone trust me was money again and everyone kept telling me that my failure was going to make me like everyone is Silicon Valley it was like what are you talking about like I was so

I was so honest about my vulnerabilities and I would you give me money when I just had a found business they were like did you not learn something from that yeah your next one will be better and you know it's so funny only years later yeah only years later when on then when Priyanka popped I remember Jimmy called me and he goes I told you you're an album like so the hardest thing is when it all comes at once like for me like I was going through impotility I was going through a broken marriage

trying to pull it together didn't work who is someone I'd been with for like 19 years you know it wasn't

like a short term thing I'd moved from continents with that person and now we're amazing friends and

we you know we still have an incredible relationship and then to have a business which was so

“publicly celebrated I think that's a hard just thing right when something's publicly celebrated”

and it's failing and you know it's failing before anyone else does and you're going out to all these events and everyone's treating you like there's a really successful person and you're like I feel like a complete failure right now and yeah it was just it all came at once and then I remember reading this beautiful quote and it said sometimes you feel like you're buried but actually you've been planted and I definitely was planted and remember Pastor Turei talking about that saying

that you feel buried but actually you're planted and yeah I reshifted everything I let go of my ego I asked people for things I asked for help I told people I was vulnerable like I put everything out there very honestly which like three months before I was a different person yeah but I decided to change because I've got that message to change so I changed everything where did you start I started by asking people for jobs and then sadly you know I separated from my husband that was the first

that was the separation I changed everything I uprooted everything um I lived in my friends basement for three months everything changed my surroundings me everything I stripped myself down to nothing

or like you literally going through this moment or you stripping away changing everything which is so unsettling to the identity because you're like wait my self-worth was I was married my self-worth was I was a successful entrepreneur myself was was maybe I'd be a mum one day or you know what

“yeah all of a sudden all of that changed because you got a shift and see like whoa who am I now?”

I was so brave like I kind of believe I did it I literally changed everything but I got those words and honestly there those words were not me like that wasn't me talking to myself that and there was only in one other time that I feel like I've actually spoken to God spoken to me you know it hasn't happened again I keep waiting for it's happened that's happened again but yeah it was a very clear message yeah well you kept mentioning destiny earlier as well and I was thinking that

you know when you think about depression and destiny it's it's interesting that you've had those points in your life where you've all should be able to trace that was destiny or that was destiny I connected that and it's it's interesting that sometimes the unlocked to those are in your lowest moments like the unlock on that destiny the unlock of that growth I used to have a mentor would

it always tell me it'd be like you'll realize your potential when you're in pain oh gosh yeah

and I'd be like oh no man I'm like proactive I'm like I was like come on man like I'm like organized I don't need pain to be organized I don't need pain to be find my potential I'm already winning and then when I went through pain I was like oh god it like he was so right that it was it was pain that was the doorway to my potential I didn't even know that I had a gear seven that I could lock into and I was in pain and it's and it's amazing because you think about it

and you go yeah I thought I was going to break in that moment and that break was my breakthrough like that moment that I thought everything was going to fall apart that was the moment where everything stopped after change after shift not in a magical transcendental way but in a way of like turning it around did you ever feel underestimated as a woman in business and how did the infatility plane to that world as well because I know there's so much judgment and shame and

guilt around that both in our culture both just in society in general. I've always felt underestimated

not in America it's really weird I felt underestimated my entire life growing up in England and

“all of that by family I think my family really underestimated me because also I didn't do the whole you know”

very traditional for South Asians is like I didn't do medicine I didn't you know I didn't do you know engineering I just into all the traditional things that lead to success so when I said I want to do a theatre studies degree everyone in my family like looked like oh god she's going to really amounts nothing you know that was definitely something that was put on me the only person that ever told me a counter storage that was my sister I was always believed in me and told me that

I was going to be someone. So yeah it always felt underestimated I think I didn't feel that way moving to America it's funny you know America's like I love America not right now we're Trump but in general I love America but I felt like this has really given me a place to you know I really believe in the American dream like I think anymore to compare and succeed and we've talked about this like what we've done here we don't think we could have done in England from the infertility side

you know it's been a really long journey like just being myself up and you know it's so funny I was listening to Nick Jonas's song "Gap Punch" and there's a line in it it says where how could I be so mean to myself or something I mean to myself about it I felt like my body is completely failed me and people were saying to me all the time like oh you didn't want to have children or and I don't want to get into why I didn't have children or you know whatever but yeah it's been

“it's been a tough journey I think you just hit the nail on the head that we're all going through”

things but it's how we talk to ourselves when we're talking to those things that makes all the difference everything yeah because everyone we know in the world is going through something and it's how they talk to themselves about it that has makes all the impact make for all the

difference and I absolutely agree it's the it's to me it's one of the most important skills is being

able to talk to yourself in a way that pushes you forward and keeps you grounded without overhiping yourself but hurting yourself and I think we kind of only know how to do both like I know I hype myself up before this meeting or I need to hurt myself and I'm doing something wrong and we don't know how to help ourselves and actually have this healthy inner dialogue which is healing conversation and compassionate and empathetic and connected and but I have a question you actually

gonna do this of course I don't know how you were raised exactly I've heard some of your stories but we generally we were raised quite tough right like all the races and my doubt with I didn't come home and talk to my parents about it because they were dealing with it themselves right and they didn't have the tools to deal with it themselves so then you know I spent my whole life

be this you're going to be that you're going to amount to nothing because I wasn't good at school while I was terrible at school um so we've grown up with all of this like negative talk at us telling us that we're not going to amount to anything and here we are yeah amounted to quite lot and done pretty well for ourselves right and and so now I'm like so confused I get where you're getting with this yeah because I see all of these parents and all my friends

egging their kids on only given their kids positive like good stuff and I'm like you know are they going to have any grit I think about just driving the real world like I know I'm so curious and that's a great question and then I think of myself and I'm really good at talking to myself terribly like I'm really good at being myself up I'm the best at it right and if I don't do something the way my expectation of myself is I'll like really have a got myself and but then

I'm sometimes I wonder is that what makes me successful is that what makes me driven you know so I'm curious how does one deal with all of that so I think a lot of successful people in the world today are successful because of their trauma and what happens then is you can't even be happy in your success because you're doing it to prove someone else wrong or you're doing it to prove yourself right or you were doing it to show people what you could do and I'm not saying you I'm just saying

in general no no I'm definitely not no no and then what happens with that is you can't even be happy with your success because you know this as well as I do just because you now became successful no not everyone turns around you hate it on you and goes well done you know you really no one's going to do that because everyone's busy living their own lives like no one really was anyway so I think at one point that trauma has to transform into purpose into mission which which is what

yours is you're being harsh on yourself like yours is always I love to be myself you're yours

was always a mission it was purpose driven you wanted to you wanted to make a shift in a change for people that looked like you and felt like you and came from where you were but I agree with you and

“that's what I was saying the opposite of what we're seeing now is Molly Codling hype it and”

that doesn't do anything for you because now there's no challenge and so what we really need is challenge love challenge love it's like when Jimmy saw you fail and you were already embarrassed and upset that you failed and he said no you're an album not a single that was love when you failed yeah so when we fail you need to be held but you still hold yourself to high standards and so the way I look at it is we've got to help young people and everyone but we have to help young people

and ourselves hold ourselves to high standards and then have high grace when it goes wrong because if you don't have the high grace when it goes wrong the best example of this was Roger Federer talked about this at Dartmouth at his commencement speech at the university and he said that when I'm

playing a point it's the most important point in the world he goes as soon as I win or lose the

point it is the least important point in the world like I have to play the point like my life depends on it and as soon as that point is over I'm going to move on to the next point because if I'm thinking about that last point I'm not going to be able to play this point and then I'm going to

“lose the next point again and he was just like that's the only way and I think it's more about”

rather than hype and encouragement it's more about teaching people to be present and teaching people to have high standards and then teaching people that hey if you failed once like in Silicon Valley why just what's your next idea let's go so I don't think it's like oh you're amazing don't worry like you know Jimmy was like you're amazing you're so special when this was just a tough moment in the it wasn't like it was like no you failed but let's go again you know

and I think that's the mindset that we need is not Molly Codling and fake loving and over fake compassion which only makes people weaker yeah you know and it would have done that to you so anyway I don't have that makes sense but no it does I mean it's the thing I you know

I battle with also like you know my therapist always says me and you look could you be more

compassionate to yourself and I'm like but then when I have any ambition if I was more compassionate to myself like I got to beat myself up when I failed so that I do better next time like I don't know

“it's just like like get it I get it and I and I think and that's what I'm saying you have to have”

high standards if you don't have high standards you never achieve anything great yeah but then you have to have high grace because that actually what it does what high grace does is you're rebound times quicker so if you have high standards but then you have high hatred for yourself you actually can beat yourself up for longer and kind of stay in that dark place whereas if you have a high grace period then you're like alright let's rebound like so you're rebut but I get what you're

saying too like I have high standards I'm harsh on myself I'm not I'm not easy on myself I've just learned to talk to myself as a coach and a mentor talk to me not as a hateful person we're talking to me yeah I think there's a difference and yeah it's like if my coach saw me perform bad I played a lot of sport growing up I had a lot of coaches in other areas of my life like my coaches would never just be like you suck you're the worst like they would never say that

yeah but they'd be like Jay did you notice that you were one inch away from where it would have been great yeah they would point to the detail of improvement they wouldn't point to like oh you suck

being your own mentor just as you would never have said that to Paya or never have said that to

Priyanko or you know you're just pivoted yeah I mean it's funny now though so now I'm with my fiancee Farn Ahmed who is running for assembly in District 66 New York City by the way oh wow we're amazing yeah that's incredible but he's been a firefighter as you know for like 20 20 years and was so interesting now whenever like he's really shifted my perspective on life right because before I would be like really in the moment of like oh my god I failed or this happened

or that happened and now like that's saying of like well you're not we're not saving lives you know that's really yeah that's really meaningful like that whole phrase I mean he'd just retired to run in politics but like prior to that like you know I spent we've been together like four years and you know four nights of every week I would just don't know if he's coming home the next day you know and every night before I go to bed I'd make him text me and tell me that he's

safe so far but I didn't know waking up in the morning if it still be that like so yeah a lot of anxiety so that's actually sort of shifted a lot of my perspective on my anxiety about my failures or whatever like it's it's there's it's been really meaningful journey yeah that's beautiful I love your relationship and so I've been here how he's having all this beautiful impact on you it's nice yeah amazing yeah and we you've been amazing I mean talking to you about

the wins the successes you've given great great business advice we've learned how to net work

from you we've learned how to be more convincing persuasive we've learned how to never give up

and at the same time learned about the human behind all of it we end every episode of on purpose with a final five these questions have to be answered in one sentence maximum so I'm Jula Chara these you're a final five oh my god the first question is what is the best advice you've ever heard or

“received yes if you want to raise money I'll sort of advice and if you want advice I'll some money”

I like that that's really I'm going to use that now question number two what is the worst advice you've ever heard or received to stay on one track one path and never pivot and you'll get to your goal eventually great answer question number three what something that you used to value that you don't value anymore people's opinions no I use yeah I used to really value what people would say about me and now I don't so much question number four what something that you didn't value before

that you deeply value now my alone time interesting now my alone time used to scare me so much I used to hate being alone and I think that's a lot of childhood trauma and a lot of things so he's one sentence but yeah now I I really love it now it's something I crave that's a beautiful thing to get comfortable with isn't it that time yeah well you didn't get yeah finally yeah uh fifth and final question we asked is to every guest has ever been on the show if you could create one law

that everyone in the world had to follow what would it be to approach everything with love and kindness yeah the golden rule yeah I bet everyone says that right no okay good yeah imagine the world how it would be if everyone approached everything with love and kindness totally and I think that's actually goes back to what we talked about the reason why we struggled to approach other people with love and kindness is because we don't know how to be with ourselves with love and

kindness yeah because we're harsh on ourselves we're harsh on everyone outside of ourselves so all of that pain is coming from within it's not coming from we hate everyone and we love ourselves it's actually coming from we do ourselves exactly and then we're putting it out there yeah

“and so that loving kindness requires that's why that inner dialogue is so important and so”

Julia Chara you're amazing thank you so much I want to hear us it's so grateful for you I can't wait to see what you go off and do next can't wait for you to find your mentor through this I know you actually could be with a company trying to find a partner you really have that sound like usually that's what people announce whatever applications welcome if you can mental meet please reach out to the on purpose I love it a lot yeah everyone has been listening and watching

make sure you go and follow and on Instagram where she does share parts of our journey and if you don't already go and check out her businesses will put the websites and the links in the comment section should you wish to apply should you wish to ask her to be a mentor should you wish to do whatever you want to do we will put them there so you can check them out and again thank you so much for being said to dear friend and inspiration and being here with so much loving kindness as

one being so open love you love you too thank you if you're ready to take control of your finances

“create freedom on your own terms you want to hear my conversation with Cody Sanchez if you want to be”

successful today is that there's really there's two type of people one type of person will be

really successful and one type of person will never be successful until they change their

look no further than no grip a new podcast tackling the culture of motor racing's most coveted

“series join me Lily Herman as we dive into the under explored pockets of F1 including the astrology”

of the current grid the story of the sports most consequential driver strike and plenty of other

mishab scandals and sagas that have made formula one a delightful decadent dumpster fire for more than 75

“years listen to no grip on the i-heart radio app apple podcasts or wherever you get your podcast”

I'm Stephanie Young host of love trapped the story of former bachelor star Clayton Eckard caught in a pregnancy hoax you doctor this particular test twice in silence correct i doctor the test once

“as the season continues Laura Scott still police Laura Owen's finally faces consequences”

breaking news at america of the county as Laura Owen's has been indicted on fraud charges open your free i-heart radio app searched love trapped and start listening now i'm Bailey Taylor and this is it girl this podcast is all about going deeper with the women shaping culture right now yes we will talk about the style and the success but we are also talking about the pressure the expectations

and the real work behind it all as a woman in the industry you're always underestimated so you

have to work extra hard in a way that doesn't compromise who you are in your integrity you know i like to say i was kind of like a silent ninja listen to it girl with Bailey Taylor on the i-heart radio app apple podcast or wherever you get your podcast this isn't i-heart podcast guarantee human