BTS Arirang

If you're a pop culture junkie who's not following the show yet, we're recommending you fix that right now by following Pop Culture Happy Hour on your favorite podcast app. Now, onto the show. One of the biggest groups in Kpop is back. BTS just released its first full-length album following a hideous in which the members released solo projects and served in South Korea's military. It's a brash catchy comeback that's bound to leave a huge mark on the Billboard charts next week and beyond. I'm Stephen Thompson, and today we are talking about BTS's new album, Ari Wrong, Unpop Culture Happy Hour from NPR.

Joining me today is NPR Music Editor, Sheldon Pierce, welcome back to the show Sheldon. So happy to be back. It is great to have you, also with us making her pop culture happy hour debut. NPR Music Executive Producer, Serena Mohamed, welcome to the show, Serena. Hey Stephen Glad to be here. I am delighted to have you both here to talk about this record.

So the last time BTS released a full-length studio album, it was the fall of 2020, Dynamite topped the pop charts and Kpop was truly cemented as a major force in U.S. pop music. BTS went on hiatus in 2022, in order to allow its seven members to complete mandatory military service in Korea, and to release a string of successful solo albums. But the Kpop landscape has changed considerably during their sort of absence,

more groups broke through and Kpop demon hunters became a global phenomenon.

Still, the return of BTS was always going to be a colossal deal in Kpop.

They have a big-year plan, including a worldwide stadium tour, and Ariron announces the band's return with a mix of hip hop, pop, and R&B, aided by collaborators such as Diplo, JPEG Mafia, and Kevin Parker of Tame and Paula.

“Sheldon Pierce, I'm going to start with you. What are your initial thoughts on Ariron?”

Yeah, I mean, to me, I mean, thinking about all the context that you just mentioned, this feels like BTS sort of like reveling in the impact that it has had on the pop music landscape, it really sort of blew a hole open for a kind of like cultural revolution that has happened in the four years since, and on this album, which is a true homecoming, Ariron gives a reference to a folk song that has endured across generations in Korea. It is sort of a symbol of national pride,

and you can see this as them sort of like stamping their place in this moment. There's a line on the song "Aliens" where RM is like, "Everybody knows now where the K is, "Bardy know, now where the K is, all the got you, can you eat, don't take it, talk to you, honey, add to whom you take it." It feels like they're like saying, like, we put this nation on the map, and we are sort of like owning our influence.

In this moment, it also feels to me like the moment where there is like a true defined BTS sound

like a part from all of its influences. K pop is always like very referential. The groups are

shape shifters who pull in sounds from across the pop landscape, and so it can be hard to like sort of

“find your identity as a group. And all of that, I think this album makes a case for BTS,”

despite all of that referentiality, having a distinct sound all its own. And so it's one of their best records in my opinion. Okay, we're going to unpack that sound in a minute, but Saraje, give me your initial thoughts. Well, just speaking as a member of the army. Yes, yes, you are here because you are army. I know this about you. Yeah, I left my light stick upstairs, but um, but uh, I had it when I was watching the Netflix

special, I just needed to talk about the years long wait that we had for this album. And you know, it was pretty much excruciating because you know, these songs in this music, you're listening

to it all the time in the anticipation that's building, doing part two, they're incredible

production machine, right? The way they drop songs and albums and they're marketing campaign. It's almost like drug induced, like the way the Instagram algorithm keeps you wanting for more. And so I've been feeling that and with my friends who'd love the band, you know, we've been

“talking about it and we've been like trying to get ready like when's the door going to start?”

When are we going to buy the tickets? And yes, I bought my tickets for when they come to the East Coast in Baltimore, which organs did you sell? I just into my retirement. I'm not going to need both kidneys in retirement. Yes, it was a pretty penny. But anyway, just really grateful that

but they're also stretching out into other ways and exploring sort of like other genre expansions.

“And so I think it's like the perfect blend of what you would expect and what you hope for that is new.”

You always want to be surprised and inspired by some creative angle that you only expect them to

deliver. Yeah, I was really intrigued listening to this record. I mean, there's quite a bit of energy here. They're coming out of the gates. Kind of as Sheldon said, like, we're back. We're not kind of holding back. They kind of charge out of the gate with these very kind of hip hop inflected songs. You really get the sense, particularly in like the first five tracks here, that like BTS has been listening to a ton of hip hop. They've always incorporated lots of hip hop into their sound, but it really like sounds

at times straight up like a hip hop record. And then you get this interlude with the sixth track, number 29, which is just kind of the sounding of a bell, which Sheldon, I'm going to ask you

“to kind of break down the exact meaning of that. But then coming out of that, you have a string of”

much more kind of, I would say, ingratiating pop songs, songs that feel a little more pop radio friendly songs, like swim, songs like merry-go-round, that feel a little bit more like kind of classic kind of poppy or BTS. But you're still getting woven into these songs, really modern strains of hip hop and R&B that have that have turned up really in the last few years. Yeah, I mean,

it's sort of interesting that you say that to me because I have always thought of BTS as a rap group

first. In fact, like the way in which they are constructed, they were originally a rap group that was essentially morphed into a pop group because there was more commercial potential in a pop group. And so I think if you listen, even going back to 2016 to their songs, they have always structured their songs around rap versus first and then had them pivot into these sort of like life and light vocal performances that sort of like juxtapose the like swaggering energy of rap with this more

almost like pretty boy presentation, if you will. To me, the reason why I think of this BTS

“record as being sort of like the defining BTS record, if you want to think of a BTS record as”

V1 is because it does lean so heavily into the fact that like RM is the leader of this group. He is a rapper. I mean, RM stands for Rap Monster Rap Monster. Right. So it's like he is the member credited on the most tracks as a writer. Obviously, a tour ship and authorial intent has been key to this group. They were sort of on the forefront of that in Kpop. And so to me, this is a record

that is very much saying like this is what BTS is. We are a rap group first, but we also are a wide

ranging expansive pop experiment that can do all of the things and you hear them sort of blossom out in the second half. So are you a BTS rap fan or a BTS pop fan? I'm a rap fan. Yes, I like what you said, children about, you know, they're they're a rap fan first and I just want to also point out that Korean language in hip hop like just go really well together the way the cadence is of the language in the way they speak and I don't know any Korean, but I just love the

rhythmic cadence that they do and then they're transferring over into English hip hop really well. Also, I love how they rap so well. I wanted to touch on that track six, the kind of what feels like a moment of silence between the kind of hip hop bangers that open the record and the pop bangers that fill out a lot of the second half. Number 29 is the name of I'm calling it a song, but the track. It's basically you hear and you

really have to listen closely because the first time I heard it, I just heard one minute and 38 seconds of silence, but what happens is basically at the beginning of the track, you hear the sound, like kind of a tone kind of the sounding of a bell. And it's the sound of the divine bell of King Songdo. Yeah, but it's really like, and then it spends the rest of the track just fading into silence. It's interesting because you know, it's it's really easy to think of BTS as this this global

ultra commercial superstar pop slash hip hop group. But there's also a lot here Sheldon about

How did that affect your enjoyment of these songs? Like were you able to kind of dig into

“the history behind these songs? Well, yeah, I think it's sort of interesting because they have been”

selling this record as a record about identity, about cultural legacy, about history. I don't think you hear that boldly on the surface of this record. It is still sort of leaning very much to the sounds of the American top 40. But what I do hear in this record is like the continuation of a long-standing like cultural mission to like bring South Korea to the world, the toiling of the divine bell at them. It feels kind of like an inflection moment on the record.

That separates this sort of like chest beating leg, can making section of the record from a more like introspective inward looking part of the record that thinks about the group's place in the broader history of their nation. It's sort of interesting because if you think about the first half as we set the stage for this like we made this happen, it feels like the second half is very much like

“we are appreciative of all that came before and allowed us to be here. And I think the two halves”

of those records like being in conversation with one another tell you a lot about what BTS sees

as its mission. It is always sort of like pitched itself as like the thinking boys, K-pop boy band.

They've talked a lot about like mental health. They've talked a lot about like being socially conscious in their nation and beyond. And they've talked a lot about sort of like trying to break down the like artifacts around what it means to be a K-pop idol. I don't think they've always succeeded at that. I mean it's a lot to bite off. But if you think about a song like normal on this record, which has a lot of lyrics about sort of like how difficult it can be to reconcile

the inner most part of yourself with the forward facing part of yourself that is literally being presented for commodification. It's interesting to hear them sort of like work through those two aspects of personal like sort of self-fulfillment and then like professional obligation in the literal way that this

“records out. That's the moment in the album to practice gratitude, right? And that's what they're all”

about. They're always like, thank you, thank you, thank you to our fans, thank you to the army.

We're so happy to be here. We're so happy to be making music for you. I think they're really excited to be presenting this album to us right now. And so, you know, when you're listening to the album, how often do we listen to music and then just stop and sort of meditate or stop and just be quiet? Like that's pretty crazy. I mean you'll put on your meditation music or put on your slow introspective music, right? But like in the middle of some bangers, that's kind of different

to have that happen just all of a sudden. And so I really, I really like it. And I think it's like a great way to experience music in a different way. One of my favorite things about number 29 is that that song will hit the billboard. And we'll certainly rank among the quietest songs ever to do. So, I wanted to ask y'all about your favorite tracks on this record. What has jumped out at you in the few days that you've had to spend with it? You know, I was thinking like, when I hear fire,

I feel like that's going to be a summer anthem. And you're going to be hearing that in the clubs and, you know, we talk about K-pop and we talk about K-R-M-B, but I think there's K-Club. When you go in the club and you hear BTS playing, at least I'm looking forward to hearing that. So, body to body is also one of my favorites. Yeah, I think I'm on the same way with Sirea. I love body to body as this sort of mixing of

past and present as this sort of authoritative statement of purpose. It really does feel like it

about like BTS connecting with its fans about the act of touring as like this cultural ambassador

ship, like stepping off the plane somewhere and like representing Korea, which to me is like really sort of telling the story of the album title. But then also like, they don't know about us, which is a song about thinking that people are defining who they are from the outside and trying to break free of the molds of that. And that song in its sort of like lyrical presentation of you don't know everything that this group is and all that it can reach out to be and then sort of like teasing

“that out in the way that it sounds and the way that the back half of that record sounds. I think”

it really sort of like sets the stage for like a wide open BTS future, which like after you've been away for four years, it's like you feel like you really want to get going, you want to hit the ground running and like open up all the possibilities of what your group can be. So this whole thing feels like a tone setter for me, like them really like embracing what BTS could become. When I was listening to a lot of the songs, I'm hearing them with the added dimension of what it

would be like to experience it live. You're sitting there and you feel like you're in a stadium, you feel like you have people around you. It just feels like you're hearing it bigger than

“your two years. Like you can feel the space, like you can feel the energy of what it would be like”

to hear it live. And I've never really experienced that before. And I guess I do have the experience

of having seen them live. I saw them in LA at so far. A sweet little club in LA. A sweet little club in LA. Really good to be face-to-face with your fans there. We went for two nights. It was one of the most incredible concert experiences I've ever had. And so that's just stays with you. And then I'm feeling that feeling and transferring into this music, which is I guess I feel very, very luckily and privileged to be able to listen to it that way. I wanted to shout out in terms of highlights

from this record. The way the second half not only kind of hints at a future evolution of BTS

“is sound, but acknowledges some of the trends that have taken place since the last time BTS put out”

a record. Sheldon earlier in this conversation, you alluded to the song "normal" and we're kind of talking about its lyrical content. And the first thing that jumped out of me about this song was how it incorporates this kind of vibes-based, very modern R&B of artists like Dijon. If you just listen to the opening seconds of this song, you can't help but hear it. So here obviously that big chunky guitar line. And it's one of those things like I had this reaction

to the song that I had to kind of the opening tracks of it where it's like man, they really walk the line between indulging in trends, imitating trends, appropriating trends. There's such a fine line being walked here, but at the same time it is an unmistakably cool sound where they've clearly been listening and working with people who have been listening to what has been happening in music since the last time BTS put out a record. And then you talk about the closing song here,

it's called "Into the Sun." And it kind of starts with this kind of pitch-shifting body there. Eight o'8s in heartbreak, style, vocal distortions, before kind of shifting into this big grand kind of pop fantasia late on the record and man, if that song, you know, that song's doing a lot. That song is playing with a lot of different styles and a lot of different sounds, but it is coming out with this just euphoric quality that seems designed to have fans have army,

I should say, just immediately go back to track one as soon as it's over. Yes, it's sort of funny, all

present moment versus like trying to be your own group, trying to set the tone for what your sound is

“going to be. I think BTS has been so successful because it has been able to walk that fine line between”

pulling in sounds from other spheres of music while also being able to like establish themselves as a group with its own distinctive sound. It's funny, I reviewed this record for MPR.org. And I called the normal song "A Backstreet Boy Song" with a Dijon song as a hat.

It does feel like it's playing with the idea of what pop is now and what it has sounded like in

the past, like what it means to be a boy group in like all areas, but it is sort of distinctly

“a BTS song still. And I think that is the power of this group. It's ability to say yes.”

We know you've heard something like this before, but you haven't heard us do it yet. And the way we do it, the way we flip it, you are going to hear the BTSness of it in the way that it's performed. And I think that is sort of the story of this record. The story of this comeback is their ability to after four years come together as a unit because there was a chance that they all went solo in their moments apart. They all were working out their individual voices. They could have

come back and this thing fallen apart, like there could have been no cohesiveness to the sound. But instead, they sound unified. They are bilingual, which is like not a thing that all of the K-pop groups are still doing. Some of them are more like plainly English speaking now, but this feels like a huge way not just for the group, but for its sense of home, its sense of culture,

“and its sense of purpose. How about you, Sarah? Any final thoughts?”

I think that this record serves to build the army. It's got more hip-hop. It goes a little bit outside of the pop room. And I have a couple of people I'm going to play this for that I think I'm going to convert to BTS fans. I think they did a good job of stretching themselves and doing things holding onto their BTSness, but also being a little bit different and taking a little bit of

chances outside of what they normally do. Sarah, I've always appreciated that you are NPR Music's

number one Army recruiters. All right, that brings us to the end of our show, Sheldon Pierce, Saraya Mohamed. Thanks so much for being here. Thanks so much for having me. Thanks for inviting me. This episode was produced by Huffsa Fathema and my cats have been edited by our showrunner, Jessica Readie. And it should be noted that both Huffsa and Jessica are hardcore Army. Hello, come in, provides our theme music. Thank you for listening to Pop Culture Happy Hour from NPR.

And if you're not already following the show, do that right now. I'm Stephen Thompson. We will see you all next time.