How the Mentor of Mentors Monetizes Expertise - Victor Damasio

On this episode, Victor Dimashio, the Brazilian attorney who walked away from law to build a 700,000 person following and a seven-figure mentorship empire shares exactly how to get paid

for what you know. How to land your first client, build a high ticket offer from scratch,

and create a community that sticks around for over a decade. The show starts now. Are you really welcome back to the show? I'm excited to have Victor, who arguably has the best energy I've ever met in my entire life. Victor, thanks for being on the show, man. I'm so grateful for being here, so thanks for having me. So for the four or five people, I know you're a huge in Brazil, but you're not huge in the United

States yet, we're working on fixing that. Can you kind of tell people who you are and what you've done and kind of give some insights? Okay, so I'm from Brazil. In Brazil, I have a huge audience, 700,000 people on the Instagram, 200,000 people on YouTube. I guess there's something here. But in US, no one knows me yet. So yeah, I love what I do in Brazil. I'm an attorney. I'm a lawyer

“by by default. So that's what I studied. That's what I graduated from, but that's not my life now.”

What I do now is that I teach people how to be paid with their knowledge, to be paid for what they know and not what they do. It's one of the things that you've been proven with is you turn your passion into profits, which a lot of people talk a lot of trash that they can do it. You're the only person I know that actually can do it. So walk me through that. If someone wants to turn their passion or what they're good at into a profit, how do you do that? How do you walk them

through that process? There are several ways of doing this, but one of those is just teaching people what you know. I don't believe that you need to be number one to teach people. You just need to be a couple of steps ahead than the people you want to help. So if you are like a medical doctor for ten years, maybe you can help someone that just graduated. So you don't need to be number one. You just need to be eager to help those people. And how do you do that? You just

stand your hands and just say, "Hey, I'm here to help XYZ and if you've been seeding people, if you've been helping people throughout time, if you've been just like all over and sharing with people what you know, sooner or later, if you make an offer, maybe they could just say yes to whatever's selling, could be a course, could be a mentorship program, could be a mastermind, or something like this." We talk about this all the time and expert is someone who knows

one more thing than you do. As long as you know one more thing than me, then you're probably an expert to me, because what is East to me is West to you. However, it's very challenging for people to understand this and to monetize this. So if you're in a situation where someone's like listen, the economy's changing, AI's coming in, things you're rough with my job, or my business

is currently tapped out of about 7 million. I want to get to tap 12 to 20 to 100 million.

“What are the actual tactical steps that you do to get people to get to those next steps?”

What are the things that you do better than anybody else? How do you walk so much through this? So the thing I'm very good at helping people out is to making the first offer if they don't sell yet online. And the way of doing that, people try to do courses, but they have to record, they have to have the lighting and the setup, everything, but if you sell a mentorship program, you can charge higher and you can have lower expectations about the surrounding, because the

order doesn't matter that much. What matter is the relationship, is what do you create with them? So instead of you creating a course and trying to be perfect with this and trying to face like the blank sheet of paper and trying to figure out what would be perfect for them, you just spend time with them. And then you talk to them and then you help them out. So I created a program several years ago called Vita Jementor, something like mentor life. And there I teach

people how to create, sell, deliver and scale high ticket offers. And when people bought my

program and got on the first class and they paid like a high ticket and there was a bit nervous,

oh, am I on the right program or not? And say hey guys, do you want to see what I got prepared for you? And then I showed my iPad to them and it was blank. I completely blank, nothing. And then people thought, oh, maybe it's, I'm wrong spot, maybe I didn't do the right thing. And say hey guys, for you to be a mentor, you just need to have one minty, someone that paid you for you to help

“them out and you should be eager to help. I'm here to help, who here are eager to know.”

To learn and to improve. And they said, yes, I am. And then we started. So I didn't know exactly

creates. And then I asked, what is your questions regarding creating your program? And then they

“started asking and then I started answering and then it was a mess. I did this 24 times on the last”

6th, 2020. So the first time was the mess year. Because the second time I did it better, the third

time I did it better. And then I kept on improving throughout time. So you don't need to figure it out or you don't need to spend a lot of time with chatchipity, trying to figure out the modules and everything. You just need to find the first buyers and then connect with them and ask them what they need. Because you don't need to know it all for being a mentor. You are not meant to be google or chatchipity. You just need to know what brought you here. So if you are a lawyer, if you are a medical

doctor or an engineer and someone that has less experienced than you, they have the questions to extract your method from your mind. You don't need to have your method figure out. They're going to ask the questions and then your figure out your method. If you get results and there's no substitute for being good, if you're good, you have some kind of method. Maybe just don't know by the ad how to grasp it or how to teach. But if you're self first, they're going to help you

to extract this from your mind. Does it make sense? It does. But I think the question people ask is okay, that's great. But how do I get the people? How do I get my first clients? How do I get my first

“mentees? Because that's what people get stuck all the time. Like hey, I know how to be a plumber. I know”

how to be a doctor. I know how to be a scaling expert. Whatever it is, but they don't know how to get the first people. How do they get the first people? Yeah. So this is the part that I like the most. Most of the internet marketers, they teach you like traffic sources and paid ads and all this stuff. I do all of those. I invest a lot of paid traffic on Instagram and on YouTube or Mata. And I teach

people how to do that too. But I always share that your first mentee, you already know them personally.

Probably they're on your WhatsApp list or your phone. You have their phone numbers. Maybe you're ready to shoot hands. So instead of trying to sell for someone that you don't know online, maybe you should try to sell someone that you already know. Maybe someone that already admires you and you're ready in touch. Maybe they from time to time they reach out to you to ask some advice or any kind of questions. So just by sharing this, I know that our audience, they're thinking,

oh, I have this guy that he keeps on pinging me and asking some questions. So this is your first mentee. You just need to make an offer. I know that people invite people to have some coffee. Let's grab some coffee. So if they invite you to coffee, they don't want coffee. They want your brains, right? So let's put a name on that. That's a mentorship relationship, right? And at first, no one invites you to coffee because you're not that valuable, right? And then people start

inviting you to coffee's and stuff. And then you feel good. Oh, they invite me to coffee. Now I'm important. Now I'm someone, right? And then you do some coffees. And then you realize that people, they don't value your time. So they ask for free advice. You advise them. And they don't do anything about it, right? Yes. And then you start saying no. You start saying no to coffees. Oh, I don't do coffee. There's a guy who's the male is I don't do coffee at something.com because people keep on asking

“for coffee. I don't do coffee. And I understand that because you need to be picky with your time.”

But there's another level, which is charging for coffee. So whenever people ask you for coffee, say yeah, let's do this. Let's do for five bucks an hour, five thousand dollar or one thousand, or ten thousand, depending on what you do and how you can have them out. Does it make sense? It does. How do you convert them? If you're in a situation where this is a friend or this is someone that's that you casually know, how do you take them? What do you say to them to

convert them from? Hey, we're friends to now but a charge you because a lot of people have that resistance of doing that. And it could even be business partners when we've run into situations all the time where there's people that we work with in my organizations that they are vendors of ours. And they'll come to me and they're like hey, your businesses are crushing it. How do we how do we do that as well? That easy because they're approaching me. I don't have to approach other people.

If you're in the situation where you're having to approach people, what did you say? How do you

open that conversation up? So this is funny because it's always better when they chase you instead

of you chasing them. So I was young when I learned that better than hunting for butterflies and trying to catch them, I should create a nice flower place. How do you call this? A flower garden.

chase them, you just create something that is attractive enough for they to come. And there comes

creating content. There comes podcasts like this. There comes grading videos and posts on posts on YouTube and all of this stuff. But there are some people that do a lot of this. They create a lot of content. They deliver a lot of value but they don't know how to convert. So what it is done is instead of trying to sell for those that they don't know is to reach out to people that they already know and then try to sell them on that something. That's something could be like a

four week, one call a week thing, could be like eight week, like two months, once a week or every other week. So your online and they ask their questions and you teach something and then you create

“something together. And here's something important. People ask about guarantee. So I don't”

I don't advise people to offer a guarantee on their offer but they can have a guarantee for themselves. So if they're a medical doctor for 10 years, they don't want to pick someone else's money if they don't deliver value. So if they're afraid of being an imposter. Because some people are, they can just know that they have a guarantee. If they don't think that they really give value for those who pay, they can give their money back. There's this thing that imposter syndrome.

You know the thing that you're not quite sure that if you if you're a good person or not or if you can deliver value or if you're a fraud. So if you if you're facing this kind of thoughts, it's because you're not an imposter. Because the imposter is himself, they know they're

an imposter, right? Those are the only ones that never feel this feeling, right? So if you're a

“good person and you're afraid of selling, just remember that if you don't like the experience,”

you can always give their money back. So about converting the thing I do is there there is a psychology of instead of selling to people, you can reverse polarity and they didn't invent this myself. There's a guy called Andre Parabelum, which was the number one marketing name in Russia, and he sadly passed away on COVID. He's a huge friend of mine and he taught me a four questions process that reverse polarity. Instead of you trying to pitch then, you make your

possible clients to pitch themselves to you. So the way you do this is that instead of doing a VSL or sales video or sales pitch or a sales ladder for your program, you just make a funno kind of funno-ish. It's actually just a culinary, a questionnaire, a survey. Just just like for questions. So if you just reach out to people, say hey, I'm creating a small group where I'm going to teach them XYZ. Are you interested on that? Yes or no? And I post this on Instagram, I ask some friends

on WhatsApp or text them. I'm creating this program. On teaching people how to be a better doctor, a better lawyer, a better engineer, a better drawer, a better whatever. I'm interested on improving your game on XYZ. Some people are going to say no, some people are going to say yes. And for those

who say yes, I send them to an application form. And I would say, hey, just fill this first

and then I'll talk to you. And the four questions are first. Why do you think this program is the right thing for you? When you ask this, even if you didn't explain the program, they're going to share because they already admire you. They already know you. So they're going to say, I believe your program is going to help me out because I know your results. I know you got this, this, and this result. And if you're eager to share, I'm here to learn. I'd love to know this, this, isn't that?

“So I believe you, I trust you. I'd like to know more about how you do this. So that's why I believe”

your program is the right fit for you. The second question could be, why do you think you are the right fit for this program? And then you reverse polarity because they start selling themselves to you. I'm coachable. If I have a plan, I can follow a plan. I'm positive that if you pick me, I'm going to be a case study. I can follow instructions. And I'm going to do whatever you tell me to do, and I'm going to get results. So this makes people start pitching themselves to you. So it's

not you pitching them. It's 10 pitching you. And then I ask them, this costs XYZ, $20, $10,000, $1,000, $100,000, it doesn't matter. But I say the price up front. And when I do that, most of people did just say no, but the minority, they say yes. Which is good because the thing that is the biggest bottleneck of those mentors is time. Because you have your profession, you have your day-to-day routine.

on your spare time. So you don't want to waste a lot of time trying to find clients. Some people

“they teach for you to hide the price as if you could be on a call. And then convince them to join”

whatever you're going to say. You're going to sell. This works. But I don't like the idea. Because if you hide the price, 10 people are going to be interested. Eight of them would be interested in a call. And then two of them are going to know show. And then you're going to waste your time. And then you're going to talk to six people for one hour each. So we're going to spend six hours. And then you're going to convert two of them if you're lucky. And then after one hour with someone

and then you present your program and say, "Oh, I don't have the money to pay." And say, "Oh,

I waste my time with you." But actually you waste your time because you help on a call without

having even the idea if they could pay or not. So when I say the price upfront and I get like 10 interested people, maybe six of them would feel the foreign. And then maybe three of them would say yes

“to the price. And then out of those three, I would convert one, not two. I would convert less.”

But I would just have to talk to three people for 20 to 30 minutes because it's not a strategic session. It's not a discovery call. It's not a bullshit blah blah blah. It's just a filter call. A vetting call. It's just, I'm going to call you just to check the energy and see if I vibe with you or not. And if I do, you're in, if you don't, you're out. So 20 minutes, three people, so one hour and I sell one. Me, I'd had to talk to three people for one hour total and sell one. Then talking to six people

to sell to doesn't make sense. Right. 100%. So when you're doing that, when you're doing that, are you running ads? When you talk about before, you're running ads, you're doing, you know, funnels, are you doing cost for click? Are you doing Facebook? When you advise people who work with you who want to turn their passions in the profits, who want to turn their talents into that income stream, when do you tell them, okay, now it's time for cold outreach. Now it's time to do these

type of things versus warm because what we've been talking about this whole time is warm outreach. People that are connected to you. When do you switch over to cold outreach? Okay. So these is one of the things I like the most about my business and the way I do things. So why do I have 700,000 followers on Instagram on in Brazil? Because I just reviewed my content through paid ads. So I post some content on the hopes that it goes viral and rich people organically. But most of

the times those who perform better, I boost them. I boost them so that Instagram shows to more people. But instead of doing an ad that will send them to a page with a cultivation or a funnel, I just invite them to follow me. So my real would be, hey, I'm Victor Damazu. I'll just record like this. So I'm Victor Damazu and for the last 14 years, I've been helping people how to be paid for what they know and not what they do and monetize their passions, as you said.

“So if you want to see the backstage of how I do that to me and to my clients, just give me a follow”

and we're going to stay in touch and should be a message. So I invited people to reach out to me. I don't cold outreach. I don't message people. I don't know. I don't try to sell to the codes. I just make a curious real inviting people to my world and when they follow me, I reach out to them.

So you can do this through automation or you can do it yourself. So here's what I love doing in Brazil.

So I just got to 700,000 followers and every day, every day, I take a look at my followers. In Brazil, Instagram is something, right? I guess it's maybe more important or in relevance than than what it is in US, right? And here's the thing, some people I look at them, they don't have a professional profile, they don't have a very fight accounts, they don't have a link in bile, they don't have some posts, they look like fake accounts. And then I just don't don't spend

time with them because they're not doing a lot. But some of those people, they have a very fight accounts, they have a couple of followers, they have like a link in bio, they look like they're the real do, whatever they do. And for those, I reach out to them and then I send a message. And the message is very simple. I didn't invent this myself. I learned with a guy called Takimur and I guess he, he, I learned with Takimur and then Martel. So the thing is, whenever someone that reached out to me and starts

following me and they look like my clients, I welcome them. They say, hey, I just saw your following me, are you here for the contents or you want to my help scaling your digital business? Most of them, they just say they are here for the content. But some of them, they say they are here because

selling, or is it going to be your first program? Oh, I already sell, okay, where are the conversions,

where is your bottlenecks? And then I just engage in a informal conversation. And if I see that they can help them out, I just ask, do you need some help? And if they say they do, I send them to the application form. There's no VSL, no webinar, no strategic call, just the VS, just the, the, the four, four question thing, which I just shared in first three, there's the fourth one, still, right? Just don't let me forget. So I send them to my best sales process. Because my best

sales process is the form, is the questionnaire, is the, is the survey thing, is the four question form application form. This works for me better than strategic calls, better than webinar, better than launches, better than anything I've ever done ever. So I send them to my best sales

“process. So that's how it is. Instead of coding outreach, code outreach, I just reach out to people”

that reach out to me first. Because when you code outreach and you try to, to get on people's

time on, there's people's schedule, you came from behind, right? When you let them reach out to you, you're in a different position. So it's better, it's just better, right? And it helps on the reverse polarity too. It's interesting that you say that because I purposely on my Instagram, haven't posted for two years, I'm not verified. I don't have a link in bio, I do it on purpose, because I wanted to reverse it, because everyone was using that, that thing where they reach out

and they say, hey, what are you doing? Are you here for content or are you here for this or you're here for that? So I know it works for both sides, because I've done it from on the client side, that they do it. It works like magic. And then the opposite, because I purposely don't post and I'm not verified. I'm not doing anything else. People leave me alone. So it works out really well. So there are there's tactics it works for both ways. That's all I learn how to work. It's like,

it'd be alone. I don't want to be bothered by people. So we mentioned the three questions. What is the fourth question? Yes. The fourth question is very important and some people just just overlook. The fourth question is, if I take you into the program, if I accept to work with you, what must have happened after this two month period? What must have happened after this six month period? What must have happened after one year? Depending on what you're selling, if it's like

a small coaching group, if it's a mentorship program, it's a mastermind. So if I take you as a client, what must have happened by the end of the program? So then we think it was worth it. And this is the part that protects you, because there are some crazy clients out there.

“It's like crazy expectations, right? The only way you can mess it up, being a mentor, is if you”

over promise and over under the liver, then you're your dad, right? Or if you promise something

that you can deliver at all, or if you take a client, that is never satisfied. Correct. That's

an example. So this fourth question, it helps you protect your brand, your time, and your energy, because just by seeing how people answer this question, you can already notice who's delusional, or who is like on track, right? And whatever they say is their goal, whatever they say is what they expect, you lower their expectations. Correct. You don't lower their ambitions, but you lower their their expectations. So for instance, some of my clients made millions. I just came out

of my events, and then I gifted them with the awards and all the stuff. This was the one, the rest of Russell gives at me for the $10 million, but I give those to my clients too if they can verify the results. So I deliver a lot of results, but whatever they say they want, I say, well, what if this doesn't happen and actually you get this half of it? How do you feel? Correct. And then they can behave two, two ways, right? They could say, no, I need to make this. No, no, no, I can't do

the last, I need to do that. So it's worth it. And then I see that they're not coachable at all. They're not being coachable on the first call. They're not being, they're not going to be coachable through riot throughout the program. So I just check the vibrant energy. What I expect as an answer is, so you're expecting to make like $200,000. What if you just make 100,000? How do you

“feel? And these should answer something like, well, I know it's a beginning. Well, I believe in”

continuous improvements. So I believe on keeping on track. And if I go out of the program better than how I got in, I'm happy. I'm already good, right? Just by learning how to think and how you

for me. So this is the kind of client that you want. In the beginning when they're just starting out

“and even when you're a pro, when they expect too much of the coach of the mentor, they're probably”

not the best clients you can have. So in the first moments, you don't know yet what's your program

going to be. So you need people, they're the early adopters and they don't need a lot of promise, right? And I really advise people to, on the first, on the first cohort, on the first group, they get as mentees, they under promise, Allah. I even advise them to share with the public, share with their audits that they don't know what they're doing. So instead of trying to trick people and pretending they know it all, no, I'm doing this. It isn't that they should have to say,

hey guys, I don't have a idea. I don't, I don't exactly know what I'm going to do here. It's a test. If you guys want to be my kinia peak, it's just my first try on this. So I've been a medical doctor for 10 years, but I wasn't ever in class, giving classes and teaching,

it's going to be my first time. So I don't know exactly what we're going to get out of it,

but if want to be part of this experience, just fill out the form. So instead of promising a lot, you want their promise like crazy. And in those early adopters, they don't need a lot to be happy. I know there are some people that they need more explanation. And if they need more explanation, you just tell them, okay, in six months from now or one year from now, I'll have an idea of my offer. But now I don't. So when I'm ready for you, you're going to be ready for me if you

wait, but now I don't know why I'm going to do it. I'm just going to jam. So we're going to write this with four hands, with eight hands, with ten hands. It's just not me. We're going to do this together. It's an experiment. And if you don't like it, I just give you a money back. So I love this approach

of laid back and relaxed in a market that people over promise and under the river. It's always

better to just under promise and then deliver your best, right? That's not a relief. Absolutely. The thing is, after we put people through this filter, it doesn't mean that they actually are their best clients, not everyone's success. When you've had clients fails and you've had mentees make mistakes. And they don't succeed. What normally are the issues? What are the normal problems that they run into that really stops them from being successful? First, they don't follow

the program, right? And sometimes they don't follow them because they don't believe the program

“or they don't believe themselves. And then you need to make them recommend and just talk to them.”

Sometimes people pay the program and don't even open or they don't even join any of the calls. Maybe they just got to bezy, maybe something got on their ways. So your role as a mentor is just reaching out to them and to see if you can help in another way. Sometimes people they can't follow instructions in a way, but if you provide any kind of extra support, this is good. So I have a team of 30 people. So whenever I feel that someone's not connected to the program, I ask my team

to reach out to them individually and help them out. So for instance, one of the things that they need on my program is to create a page, right? So on my program, I teach them how to have a page. Now it's easy with AI and all the stuff and all the space making, space, but when I started back in 2012, it wasn't like that much harder. And I know that even nowadays, even with a lot of technology, some people still struggle with these technicalities, right? Oh, I can't create a page and stuff.

“So for me, it's very important for them to have the page up. So if they messed up on this,”

I ask for someone of my team to make it for them. So it's better to learn how to do it themselves. So they are not dependable on anyone else, right? So I teach them how to do it. But if they don't do it themselves, I'd have to do it myself or my team so that they keep on improving. Because if they don't do this, how they're going to follow through the program. So I can't allow a bottleneck that is so simple to me and my team to be a bottleneck for them. So my program

is done with you, right? I help them out doing that. But if they mess up, I pick some done for you. Doesn't make sense, because I need them to follow through. So catch. Sometimes they don't. So there's another problem where people, they think they're following the program and they're not. So I'm trying to do exactly what to say. And I don't get results. Dude, I'm not going to share

one of my best students. She never missed one of the meetings. We meet every other week. So

we have like a routine. She was always there. And some people they show up, but they never asked questions. They just hide. They just listen, which is okay. They're more passive. Some people are always asking, right? She was always asking her name is Gabriela. And then she asked a question. We were in April. April. And she asked, hey, fix her. I'm always here. I'm always asking questions. Whatever the time it's to do, I do. But I'm not growing. Dude, I felt terrible.

Everyone listen, because everything I do is group. In Brazil is group in the U.S. I'm still figuring out it's going to be one one or group. But in Brazil, it's group. And everyone

was listening. And that was true. She was always there. She was always coachable. So whatever I advise

her to do, she was always doing. And they said, I'm not growing. I said, come on. And I was feeling

“so bad. And I said, are you comparing March to February and February to January? How are doing this?”

Because the right way to do that is to compare your March with March of last year. And your February, with February of last year. And your January with January of last year. So I don't compare myself months to month basis. I compare myself to the same month of the last year. And then I asked her, January to March this year, how, how, how are you compared to January to March last year? And she didn't know at the time. And then last next day, it wasn't Wednesday. So it was Tuesday.

And then Wednesday, I was surfing. I do a lot of, of wake surfing. And then I was on the boat. And then she, she should have massaged into the group and said, hey Victor, I figure out my numbers. And not only I'm doing more from January to March, I'm doing more than January to March of last year. But January to March this year, I did more than the last year as a whole. I beat my whole last year.

“I said, come on, you said, you're not growing. And here's the thing. She, she was growing”

clearly, but she wasn't seen clearly. So she was growing, but the feeling was terrible because she was struggling. She was working hard. She was putting a lot of effort. She was putting some, some, some hours, some extra hours. But she was growing. She wasn't just looking at the right spot. Doesn't make sense. Yes, she's looking at the wrong message. Yes, sometimes people think they're not improving. But if you look at the right places, they are. So it wasn't her problem. It was my problem

as a mentor because I, I, I was used to not track. I wasn't used to track their numbers. And because of Gabriela, now every month, they share how much they spend with ads, how much did they grow, how much did they profit. So I can help them see how they grew. Now with AI, we, we want to create something like a dashboard or something for them so that we can keep an eye and help them out, even better. Right? So what does that was a messy mess extras? What are the things that they do

that you like, if this person does ABC, they're going to improve. All day every day, if they do these

three things, these work better than anything else. I always share with my people that I only have

two goals, which is take care of my past clients and find my next client. So if I deliver to my

“clients of now and I look out for my clients of the future, I'm good. And that's what I do. So the”

way I do is that I'm, I'm always just answering people. I know that 700,000 people might look a lot in Brazil, but I still answered them, even having a team of 30 people. I'm the one who answers them. And someone could say, you could outsource these or automate this, guys, I just love doing what I do. I was now on my, my three-day event and I had more than 300 people in there, like a hundred of a couple of them were already clients and I had 140 possible clients to

enroll my program and more than 40 enrolled. So I got my best result of my life. And after that, I was grabbing some pizza with my wife in the restaurants and in the other table. There are some of my people there in the room in the table grabbing some pizza too. And I said, oh, Victor, you might be tired. I don't want to, hey, guys, I'm not tired at all. I've just been to my three-day event, but instead of being like tired or something, I get energy. I don't know how, but all those things that for most

people, they, they, they look like work. For me, for me, it's a, it's a pleasure. I used to be a lawyer. I, I didn't love my life back then. So when I find this way of teaching people how to monetize their

back in 2012 and we created the first guitar course in Brazil ever in 2012. There were some

“DVDs and stuff like that, but a course with, like, your email and password and then you have a”

members out, it was the first in Brazil back in 2012. And then suddenly I was making more with a guitar program, then with all the whole years I studied law. So this thing was a game changer for me. And I just wanted to share with other people so that they can, they could live with what they love, instead of wasting their lives. Some people ask me, oh, are you gonna just thrash away, like five years, you spent studying law and say, hey, I'd had to thrash those five years,

then the next 50. Right? So I think it's never to late for you to pursue your passions.

It's never to late for you to monetize your talents. And I really do believe that if the whole humanity, the whole humanity, it starts to pay people they're doing better to help them out. And start charging people who didn't go to the point you got so that you can help them out, if the whole humanity started doing this, we, as a species, we would uplift, we would grow,

“we would go faster and better and that's what I really do. If we wanted to sit down and someone”

wanted to do this, how would you map out their next 90 days? How would you do that? Like, this is what you do day one, day two, day three, how would you map out the 90 days for them?

First thing, some of my clients are starting from scratch. They've never sold anything on my.

Right? Some of them already have like a course, but they don't have a high ticket board. They don't have a mentorship room. They maybe have an e-book or they have clients, but they don't have like this kind of group setting. And some of them are already mentors, already coaching groups and stuff. So those are my three aviders. And all of those cases, I would just see what they have. So do you have a list or not? You're starting from scratch. Do you have clients or not?

Because if you have clients, the first thing I would do is to reach out to your previous clients and just to invite them to this more premium experience. I crafted an email. It could be a message. It could be a tax. It could be a phone call. It could be an email. It may work very well in US, right? So the email is to giving offering back what they paid you. So for instance, if you have a course of 1,000 or if you have a client that paid you like 500,

you can just send a message. Oh, here's your 500 back or here's your 1,000 back. And they just paid you. So if you have clients, just send them a message saying that you're offering back their money. And on the body of the email, you'd explain further. So I got this subject line to catch her attention. I guess it works because you're reading this. But yeah, I want to give your money back. Here's the deal. I'm creating a more intimate, more exclusive group for

those of you who want to go deeper on XYZ. What is XYZ? The thing they hired you first for. So it's not a new desire. It's not another angle. It's not another dream. It's just stuff they got. So if they bought your program to get fit, you say, hey, I'm creating something more exclusive, more premium for those of you who want to go deeper on getting fit. So it's more of the same. It's like deeper or on the same. It's not something new. It's not another angle.

It's more of the same. So whenever have a group of people, there's always a smaller group.

There are eager to pay more to get more. Regardless of what you do or what you sell, like here on this audience, if I ask this for those people, I don't know how many people are going to watch this. I hope a lot. So some of them would be eager to get more. Some of them are not listening yet. They just left on the half away from here. So people are going to watch it all, are going to follow me and I'm going to ask about the program. So whenever have a group of people,

there's always a smaller group eager to pay more to get more. So I would invite my clients. I ask the client, say hey, you want to go deeper on this. So this program costs 5k. But since you're ready paid 1,000, you just need to pay the difference. Pay the balance. So you can apply this 1,000 to this 5k opportunity. You're going to see me pitching that for 5k, but for you is just for. I know it's not for everyone, but maybe it's for you. If you're in, just tell me I'm at just

shooting me, yes, I'm in. And if they do, what do you do? Send the application for. Because it works.

“Right? Okay. So that's what I do with those who already have clients, but they don't have high”

ticket. If they do have high ticket already, I help them stop in turn. I help them making them renew. I have some clients that are active on my program for 12 years. They renewed 11 times. And they're

How do you do that? I'm going to interrupt. How do you get so into commitment for 12 years? That's wild. I have four of them on the 12th year. The thing I do is that I understand that they change throughout time. And I change throughout time too. And I just respect those changes. And I'm connected with them. Sometimes they're more engaged, sometimes they're less engaged, sometimes they show up,

“sometimes they don't. But here's the thing. I'm always there for them. And I don't create my program”

as they're something, as a something that they need to check in. There's no presence list, or your here, or your absence. It's not school. They are sometimes afraid of being able to follow through the program or just to absorb it all or to be on time with the program. But it's not about that. Actually, being on a program like this is just like a layer of support. And then I keep on just showing them that they can come from me. The way I do business is that as I'm a

fractional advisor or something like this. And then they can reach out whenever they want. So for this guy, Miguel is his name. He's spoken my event. I don't remember saying no to him ever. So if you want

me on his event, I would be there. If one help on a crazy time, I've never said no to him,

“because it didn't have to because he was reasonable. Here's the thing, if you're truthful”

with what do you do believe your principles? And if you retract the clients in the right way, not with a strong offer, but with a strong personality and sharing who you are, those who are going to get closer to you, they vibe the same way as you. And if you actually vet people, you're only going to work with people that you don't love, but at least you like. And some of them, you love this guy, Miguel, he end up being the, the, how do you say that? In my, my marriage,

but in my, my party, he was, he was the best man. Is this alcohol? So yeah, so he was the,

he was the most important groomsman because there's groomsman. And then there's best man.

Yeah, he was one of the groomsman. In Brazil, there's not one of these. There's just,

“yeah, there's just, they're all equal. He was one of the groomsman. That's how you say.”

So he became one of my best friends. And all started with a professional relationship. We met in an event, you know, Brendan Bouchard by an event. I do. I know Brendan. So we met at Brendan's events back in 2013 or something. And then he became a client. And then we became friends. And then we were doing life together. Right. So the way, the way I do with my people is that I do my thing, they're doing their things. And whatever that I do, right, I share with them.

Whenever they do write, they share with the group. And then we grow together. And whenever it's hurting, they tell me and the group and we help them out. And whenever it's hurting only because sometimes, sometimes it's hurting only to instead of pretending I'm Superman. I'm just vulnerable. And I share, hey, it's hurting in here. So for this event, it was a huge success. It was my, my word hacker, like my best event ever. Two weeks ago, I was feeling terrible because I wasn't

feeling the room. I wasn't, I wasn't getting people to to to subscribe to to get into the events. Right. And instead of hiding instead of of pretending instead of anything like that,

I, I, I, I, I shared with my clients. Hey, guys, it's never been so hard to sell an event. So what

you guys doing that works? So not only they learn with me, but if you do this the right way, you are going to learn with them. I learn with my clients because they're they're on the field too. People believe that maybe a mentorship program is something that those smart people teach did not so smart people. The way I do, I have those programs too for people are just beginners, but on my mastermind, all of them are better than I am at something. And I get paid to learn with them.

So I have different tiers. So I have my, my entry level program. I have a mentorship program and my mastermind. On my entry level program, I, I, I teach from top bottom doesn't make sense. But on the mentoring program, I do with them and share with them on my mastermind. I, I learned with them, most of them are doing better than I am doing because they, they spend 100% of their time on their business. Me, I spend a bit of my time on my business. And a lot of

my time on their business. So there, I am less of a mentor and more of a facilitator. And I just

And whatever they do, that it's right, they share with the group. And whenever they need help,

“they ask for the group. And then I, I hold the space for day to group. That, that's what I do.”

And that's how I run a mastermind for 12 years in Brazil, one of the most, like, long-lasting masterminds in Brazil, and maybe in the world. So yeah, because that's what really got my attention, that you proven with more than longest masterminds. When you go through that, everyone wants to be a friend. Everyone wants to connect. Everyone wants to give value. Everyone wants to do those things. However, when we're doing this, most people can't succeed that way. So you've got something special.

Do you have any idea what that would be? Do you take its personality? Do you take its value? What are the things that you're doing that provides more value than anyone else so that people do stay with you for over 12 years? After these events, these three-day events,

“what I keep on hearing them say is that I care. I actually care for them. And I lead those”

who are more interested on the transformation they create on their clients than the transformation they create on their pockets. I was poor. I used to work at the pub crawl and getting like 70 bucks a night, Brazil, and so 15 bucks a day. I used to sell a newspaper in the subway, and now I'm a millionaire. So my best year has it for a million dollars. So I don't know if I can

put into words, but I feel like my work is a blessing. So I never feel like working. It's so

different than my previous life as a lawyer when I graduated and stuff, sit at bar exam from Brazil. I could be leaving a far worse life than I am. And I'm leaving the best life I could live. And it seems like a fair trade to use part of my time to empower people to find their best lives to. And I know it sounds cheesy, but if you just tap into the people that I know in U.S. I commit to start putting some content out there and see, but in Brazil is very clear. So I'm going to

post some of my stuff from Brazil in my profile in England. It's funny because I feel like Superman in Brazil 700,000 followers. But in U.S. as we're recording this, we have like 200, 200,000, 200,000, 200. But I am this. I am a mentor. I decided to become a mentor. I invest a lot, multi-six figures every year on being a better mentor. And sometimes people, they want to sell

heightsicket, but they don't want to pay heightsicket, right? It never worked. Me, I invest in

everyone's program to try to get the best out of it, but not about what they teach. I don't copy their content. I'm more interested on how they teach, what are the exercises, what are the structures, what are the frameworks, so that I can help my people to find theirs, not copy mine. So I empower them to be the best mentors they can be. And most of the types, they just need to connect more and deeper with their clients. If they're smart enough, this mentorship program or mastermind, they're

going to create. It could be like research and product development, but instead of they're investing on that, they get paid for that. More than that, it can work like a motor, like an engine too. Something that is going to drive growth for their business, because some of those mentees, they can become an expansion partner. They can be a French IZ. How do you say that? They can buy your French IZ or they can expand to other countries. They can put your message out there.

You can grow because of them. You can learn with them and do better. I've seen some miracles out of this. So I'm biased, I know, because I'm more romantic that most people, but maybe the things that makes me, makes me special on that field, that I value connections, I value people, I value people over money, people over results, and people can feel it, and if they've made up the same stuff,

“I am, you can do some nice stuff together. Yeah, I think a lot of what you do and who you are,”

because we get pitched all the time for people wanting to come on the podcast. You're the only one we're like, okay, we have to move things around, let's make this happen, because of who you are and how you show up and how that. I think that's a huge part of it, because I could go out and I could teach you that, you know, we both know Tony Robbins. I could go out and teach what Tony teaches. I'm not Tony Robbins. You are not going to know what he's told me. Let's get to the other way

right now. So everyone who understands that, Tony's time, that's just it is what it is.

You can use some of the tactics, but sometimes the most proven thing you have is the person.

So here in the United States, if people want to track you down, if they want to connect with you,

“if they want to learn more about you, what's the best way to do it? If it's an Instagram,”

is it linked in, how do people find you? On Instagram, and I know that for some people, it's not the main place, but I promise that if you follow me on Instagram, and it should me a message, I'll reply to you in person. I know it's a small profile, but in person, I have 700,000 followers,

“and I'm going to answer you in person. So just reach out to me at @Victor Damazio,”

and that's it. So @VICTORDAMASIO@Victor Damazio, so shoot me a message, and tell me you came from here, do like a print screen, say hey, charge sent me, and I'm going to give you a special care, and just tell me what you're doing or you want to create. So if you're starting from scratch,

“or if you're ready to sign a line and want to grow, or if you're like an old dancer and”

what a scale, I can help you. Well, I did a couple, a couple million dollars. This might

10 million one, but I did far more than that, but I don't care if you're starting out, or if you're big, I can help you see an opportunity for you with the assets you already have without investing traffic, and just being paid for what you know, and what it ties your passion and your purpose. Victor, I want to thank you for coming on and sharing all the insights and your four questions. I thought it was a really valuable thing. Thank you so much for coming on.

Thank you, Charles. Thanks for having me, that Minna love for me, and I'm so grateful. Knowledge over hustle. That's Victor's game. He went from selling newspapers in the subway

to a $4 million year by teaching people that you don't need to be number one. You just need to

be a few steps ahead. Find your first buyer, show up for your people, and get paid for what you already know. We'll catch you on the next episode.