1014. Q&AF: Regaining Your Edge, Rewarding Yourself Responsibly & Working In Vs On The Business

What is up, guys? It's Andy Priscilla and this is the show for the realist. Say goodbye to the lies. The fakeness and delusions of modern society and welcome to mother fucking reality. Guys, today we have Q&AF, that's where you submit the questions.

And we give you the answers. DJ, go ahead and tell them how they could submit their questions to the answer on the show. Yeah, guys, you can email your questions into ask, [email protected]. You can check the link in the description below on some of them there.

Or drop them as always in the comments section of these Q&AF videos right here on YouTube.

Guys, this is your first time listening. We have shows within the show. We don't just do Q&AF. We have CTI. CTI is called "Cruise the Internet."

This is where we put topics on the screen. Talk about what's going on. We make fun of everything that's going on. We talk about how we the people have to solve the problems going on. It's a side.

“If you want to catch that show, we'll be tonight.”

7 p.m. central live on YouTube and X. Or you can catch the replay on YouTube whenever you want. Other times, we're going to have real talk, real talk. Just five to 20 minutes to give you some real talk. And then we have 75 hard verses.

That is where people who have completed the 75 hard program come on the show. They talk about how they were before. How they are now. And how they used the 75 hard program to take control of their life. If you're unfamiliar with 75 hard is the initial phase of the Live Hard program, which is the world's most famous mental transformation program ever.

And it happens to be free.

You can get that in episode 208 on the audio feed, the entire Live Hard program.

Before free, it episode 208 on the audio feed. There's also a book that's called the book on mental toughness. You can get that book at AndyForcello.com. It covers the entire Live Hard program. Plus a whole bunch of other chapters on mental toughness.

Why it's important? How do you utilize it to create your best self? Again, you get that AndyForcello.com. Why you guys been asking about the MFCEO project? MFCEO project is now hosted on the operator standard app.

And that is closed right now because we have a MVP group. We have a group of viable product testing the app and working out all the kinks and shit. So that will be available to the public shortly. So for those of you guys asking, now we do something different on the show that most shows don't do. We don't earn ads on the show.

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Yeah.

“We'll start making them scared, you know what I'm saying?”

It's going on with you now.

Nothing. Yeah. Yeah. Another beautiful day. Just doing the thing.

Yep. Thing is being done. Every day. Yeah, do that thing. Yeah.

Yeah. Everything's good though, man. I got nice day. We're in that Bible phase. Yeah.

Fucking 98 yesterday or whatever. It's like 50. Bro. Yeah. It's fun.

What is that? I don't know. I'll tell you this though. I'm sick of it. Yeah.

You know, right? Yep. I don't know. I'm probably right. I'm about to fix this stuff.

“Just tell me you something that weather control.”

That's right, man. Like dude, it was like a hundred degrees when we walked out last night. Yeah. Like fucking 10 o'clock, right? Yeah.

Now it's like. I can't stand it. It's like fucking 45. Yeah. I'm tired of it dude.

Yeah, it was crazy. I'm tired of it, bro. I'm over it. In fact. No.

No, man. It's good. Dude, it's for Monday. We got Q&AF lined up. Um, here to get people starting their week off on the right foot.

So. Let's do it. I got three get ones for you. All right. Let's get a guy's Andy question.

Number one. Andy. I appreciate you more than you know. I've been able to create a better life for myself, my family, my people. All because of your free game that you've been putting out here.

A lot of us are listening, brother. So thank you for that. Um, problem is I used to have this chip on my shoulder. I wanted to prove people wrong. Uh, prove myself right, prove I wasn't average.

And now life is good. I'm not struggling like I was. And I feel. And I can feel that chip fading. If you lose the anger or the edge that used to drive you.

What replaces it? And that's a great question, dude. Um, you know, it's very easy for us to have that chip on our shoulder when we're just starting out. It's very easy for us to collect all the negativity when we're just starting out. Because you don't have anything to show.

Nobody actually believes in you.

And there's all these like dark, doubtful.

Emotions that sort of come from that time. And if you don't know how to use them properly, they, they will crush you. So in the beginning, it's very easy to collect the negativity. And then, you know, put it up here on your shoulder.

“Draw from it when you need to push yourself down the track.”

When you do get to a point where you are in a place of a little more comfort. And you've proven yourself a little bit. And people are no longer doubting you the same way that they did. And they're not, they're not like, you know, putting that same negativity into your mind that way that they used to. It can be hard to operate from a place of negativity when you're in that position, okay.

And we call, you know, the dark energy, not, not negativity so speak, but just dark energy, right? Like, you're not doing it because, you know, I want to go run through the field of roses. I want to shove it down on the fucker strokes until they fucking die, okay. That's easy to have when nobody believes in you, okay. But once you're proven and once you've stepped out of that, there's a transition that naturally occurs with most high achievers.

And they go from this place of letting the dark energy to drive them to this place of their more confident in themselves. And that's shit no longer works.

“And so what you have to do at that perk, by the way, it doesn't no longer work, you just don't have as much of it or the same amount of it.”

But if you want to get some more, I'm going to tell you how. All right. So when you get to this point in time, it's very important that you realize the way to really move down past that point is to expand your purpose and mission from where it was. All right. A lot of businesses come and go because they have this initial vision of where they're trying to be. All right. And once they hit that first vision and they get to that spot and they haven't like thought about the bigger mission or a bigger path to take.

It's very dangerous because what happens is, as people get in a place where they're comfortable, they get complacent, they stop doing the things, they stop being driven, they stop pushing themselves down the track. And you slow down and everybody else is still running full speed and you end up losing that way.

This is why I tell people all the time, you know, people that win once are actually more susceptible to losing and not regaining it than the person who's never won it all.

Because the person who's won once a couple things happen, one, they start to believe it's them. They believe, okay, I'm gifted. I'm doing this instead of saying, I am the result of the actions that I took. Okay. Two, they get to a place where, you know, they, they don't feel like they have anything else to prove, okay. So what happens then? They stop getting better, they stop learning, they stop moving forward and it ends up crushing them, dude.

“So you have to understand that at some point in time, you have to combine this initial, you know, fuck you with a bigger purpose and a bigger mission and a bigger goal.”

And when that goal expands and then you start talking about it, you say, I'm going to do this and this and this now.

Well, the same process repeats itself as when you first started out, okay. Everybody will start saying the same negative shit, but they'll say it in a different way.

They'll say things like, man, are you sure, you know, you got something good going on, you don't want to fuck that up, you know, like they'll start to talk the same way and kind of put the same things. And that will give you more of the negative, which allows you to utilize it again. So when you're in this spot that you're in, you got to be very careful, okay. You don't want to sit there and get comfortable and feel complacent. The time now is to think about, okay, I'm this age, which I'm assuming they're younger.

I've got all this life in front of me. What am I going to do with this business from here to there? All right. And on top of that, what would I do if I didn't have the business? What would my life look like? What do I want it to be? And you kind of have to reassess where you are and what you are. And by the way, you might get to be 60 and you might say, well, my goals have changed and my life perspective has changed and I would like to do these things. And that's okay. But if you stay still and you get in the spot of being comfortable, you are setting yourself up to get killed.

And a lot of people who have won once because they think that it's them, they think that like they could just catch it right back anytime they want, right? They think they can just flip the switch. Well, I did it once so I could do it again. Dude, you've forgotten how hard it was to get the ball moving, okay?

And you know, do what you had to do in the very beginning of what you were doing anyway. All right. So, the short answer is this.

Expand your vision, expand your goals, expand what you're trying to do from this point forward. Make it big so that you can have a big mountain of climb, which will give you lots of purpose and lots of drive. Think about the people that are going to benefit from that. Think about the obligations you have. Think about all these things. And then, once you form that plan, make the plan public, hey, we're going to do all this shit and let everybody talk shit. And now you've got the, you've got what you need it again.

You've got a few things filled up.

Yeah, hell yeah. So, dude, I want to actually this and I feel like I know what you're going to say.

But I feel like this needs to be said for all those people out there that might be assuming that they're going to get to a place in the negative energy. We'll just no more. They'll have no more of it. They don't have to worry about that no more. Why would you not want, why would you not want it?

“Well, I mean, I guess the quite like, does it ever go away?”

No. But why would you, why would you, if you had a fucking high octane, you know, race car and you're driving down the road and, you know, don't, don't you want to put gas in the car? You know, I'm saying you're going to run out of gas at some point. So, you know, I think it's a misconception amongst people. I think people, you know, they don't realize that all the past you choose. Every single path that you choose, no matter what you decide to do, no matter where you decide to go, no matter what you think it's doing, no matter how easy you think it's going to make things.

All the paths lead to hard. All of them, all of them. And once you understand that, your perspective changes. Now it becomes what kind of hard would I like to have in my life. Okay, what I like to have hard with a bunch of money or I like to have hard and no money, okay, because it's going to be fucking hard either way.

“So it's one hard do you want. And you have to realize, you know, I think a big eye opener for people is for them to sit down and realize, okay, man.”

Here's what I want to do, but this is going to be hard and realizing that if you don't become that, it's going to be hard to.

And no matter what you choose, no matter, and what's cool, what's what's crazy about this is that the more you try to make it easy, the harder to get. Okay, that's the fucking part of people miss. So every decision that you make in your life leads to hard. They're just different kinds of hard. Okay, so there's no escape. There's no easy. There's no, there's no easy street. There's no beach with the corona's and you just sit on it and chill out. That shit is fucking bullshit. Okay, every choice you make leads to hard, every single one. And if you grasp that and accept that, then you have a much easier time going after the things that you actually want.

You see what I'm saying? Yeah, bro. So being broke is just as hard. Fucking what I do is being. I said that like 15 years ago on a meme and it's been hijacked by the internet. Okay, I made a meme that went viral like 15 years ago about choosing your heart. Okay, being being successful as hard as fuck being broke is also hard as fuck. Choose your heart. That was something like that.

“And now, like everybody's hijacked it to where it's like everything. Just like putting the shopping cards back and all this other fucking shit, but that's fine. That's what I do. I fucking suck the trends. So it's fine.”

But the point is, is that it's true. Okay, you, the easier you're trying to make your life the harder it's going to be. Okay, and if you just accept the heart of front, the easier it's going to be. Once you're down the path. There is no there it's a myth. It's a myth. It's like it's like what's a fucking planet in avatar. You know what I'm saying? Like it's a made up place. It's not a real thing. That's what kind of for me, but yeah, okay. Yeah, we're kind of like you ain't going to walk on. It doesn't it's a fucking fairy tale like this easy life shit that is like people everybody's chasing for one reason or another.

It doesn't exist. It's a myth. It's a mythical thing. Tell me a decision that you've made in your life that wasn't hard that was worthwhile. Tell me a decision that you made that you thought was easy. They didn't end up making things harder. All right, everything leads to hard. So you have to equip yourself to become the kind of person that can tolerate hard things. This is why it's important to build your mental toughness. This is what live hard in 75 are we're created to do. They were created to create the skill set, not the traits, the skill set of grit fortitude self esteem, self confidence, perseverance, discipline, mental toughness. These are things that you have to invest in to create in yourself.

They are cultivated through habitual actions taken over the course of time that create a resiliency inside of someone to be able to handle the hard things.

If we really think about all of you listening and watching what your problem is, your problem isn't that you don't know what to do, you know what to fucking do. Everybody knows what to do. We live in an era where you can figure out what to do in three seconds. That's not your problem. Your problem is you can't fucking do it. So you got to develop the ability through those skills to be able to adhere to a plan. And when you can adhere to a plan, no matter what that plan is, it actually makes you limitless on what you can create.

“So you have to understand that everything that you're trying to do starts with these skill sets, discipline, mental toughness, grit fortitude, perseverance, self esteem, self confidence.”

These are the things that create the foundation of successful achievement over the course of one's life. Nobody does it in an easy way.

It's just you have to equip yourself for the fucking hard. That's the point. Okay, once you do that, once you've built that, yeah, you've got to maintain that, but the truth of the matter is, is that it becomes easy to maintain because you're seeing how much it produces in your life. When you start to understand, okay, if I do this and this and this, I'm winning and you believe that, now your, your light bulbs going off in your head, you're starting to realize, oh shit, you know what, I am in control of my life.

I am in control of the things that matter, I am in control of the 99.9% of the outcomes.

I'm choosing to abandon the responsibility of creating those outcomes by being lazy and not doing what the fucking supposed to do.

And man, man, I love it dude. I love it, man. Let's, let's, let's hit our next question, guys. Andy, guys question number two, hey, Andy, I'm 24 years old. I've noticed that every time I get a little money, I want to upgrade my life better clothes better car, just feel like I'm progressing in general, but at the same time, I've heard you talk about delayed gratification.

“How did you think about spending money when you were young? Did you sacrifice everything to build or did you allow yourself to enjoy some of it along the way?”

Oh, man, I mean, obviously when I was younger, I was way more irresponsible with money. I mean, that's just like a young person thing, right? Like, you see the thing, you're like, I got the money, fuck it. Yeah, it's a deal, right? Like, that's the thing, man, is like when you're young, you know, that's just a normal part of growing up, the financial irresponsibility. So like, for me to sit here and tell you guys, oh, yeah, I fucking saved every penny and I did, no, I didn't fucking do that. I fucked off a lot.

But a lot of that fucking off cost me a lot of opportunity too, all right? So I think there's a balance to be had there and the balance is this. You want to, you want to touch it. You want to feel it. You want to know what it's like. You want to feel a little bit of the reward, but you don't want to put yourself in a situation where it's like financially damaging, right? So, and you also don't want to deprive yourself of any other reward because if you do that, you get to a place where like, what the fuck am I even doing this for? Okay, so there has to be some sort of reward along the way, right?

Depending on where you come from, you know, some people don't come from much and it's very exciting to have a few bucks to be able to go, you know, like you have a couple thousand bucks dude, like that's a big fucking deal, right?

“I remember what that was like and dude, I got to be real, can tell me shit. Yeah, I was balling bro, so, so I think what I learned to do was I reward myself incrementally in little ways.”

Okay, I still do this to, I'll give you an example of this right now. So, like you guys all know, I'm a huge car that, right? And I will straight up buy cars at will, like if you're leaving me to my own devices. Four other cars will show up, but you've been like tractors and thoughts and tanks and yeah. But DJO showed up at the house, the guys will show up and they'll be like, what the fuck are these two things? I'm like, I fucking, they could just came last night. Yeah, it's like fucking Amazon. Look, look, I know that sounds ridiculous, but it's awesome, too, right? Like I was, it wasn't always like that, so, but now that I can afford anything I want, it takes the fun out of it, it takes the fun out of it. Okay, it's not the same as what it was when I really had a fucking grind to earn that thing. Like my first Lamborghini bro.

And I'm calling TJ and I'm like, hey man, can you meet this dude and drive the thick up the house? Like, so it changes. Right, right. So you have to realize that you've got to reward yourself.

The dopamine that comes from the reward doesn't necessarily have to be like this expensive thing, this massively expensive thing. So like for me dude, like when I wasn't, you know, ball and out, you know, I was making a little money. Okay, but I wasn't like being able to buy cars and shit, right? I'd buy dirt bikes, or I'd buy a fucking four wheeler or I'd get a, I'd get a cool, you know, something that was like cool and I really enjoyed, but it wasn't like putting me in this spot. And that was after a goal was met for mouse. That's a whole thing. So like, I don't buy anything for myself ever now, where I don't have a reason for it.

So I make up little games, you know, like, hey, if I get to this, I'll buy this. If I get to that, I'll buy this. It's not always monetary dude, sometimes it's other things. I think it's a balance.

And I think it's what's more valuable than even rewarding yourself. They're like, both, by the way, that reward might be a new paradise. It might be a nice dinner. It might be a nice dinner. Yeah. And at some point in time, it was that for me. Yeah. Okay. So don't take like, oh, I got a lot spent five grand on this. No, it could be 200 bucks. It could be a hundred bucks. It could be whatever, man, whatever's relevant to where you are. I've been there, bro. I've been to the exact same spot you guys are at. Like, I bet you can't get any worse than where it was.

“So I know what the fuck I'm talking about. Like, you know, it doesn't have to be this thing. Like, as you progress the rewards get bigger. But I think the more important thing for people is to get themselves in a situation to taste the success.”

And what I mean by that, I used to do this thing called window shopping. And what I did, well, kind of didn't really know any successful people, bro. Like, I knew two dudes growing up over my first 15 years in business that had like cool shit, right? It was like not the internet wasn't like the way it is now. Like, you know, where everybody's renting all their shit, fake and all this bullshit. So like what I would do is I would do things like I would go to the car dealership and like walk around and look at all the exotic cars, right?

Or I would drive up and down the streets of the streets that I would like to live on funny enough. My last two houses were houses that I actually had dreamed about living in when I was in my teenage years. We'll go to and see. Yeah, I would literally drive up the street. I'm going to live on this fucking street one day, right?

“So I think that's more important than the buying of the thing. But it's okay to buy some shit once in a while. You just don't want to fucking do it to the point where it like pulls back your ability to move forward in the business.”

People make them fake. Right. And I made him a steak before too. I made him a steak before where we started making a lot of money. I started spending a lot of money and that money could have been used for other things. And at cost me time and I had to learn not the hard way. So you guys have to understand like. The way I'm telling you now is not the way I did it when I was fucking 25, but I've telling you as somebody who is not 25 and been doing this for a long time. That's the way I would have done it.

Yeah, that's something about it dude. You know, we've talked about this stuff all the time together and it's like, you know, one of the things that I always found super helpful that you told me was like, sometimes it's okay to kind of be a little uncomfortable. Yeah, absolutely. Just to keep fucking.

“Absolutely. You know what I'm saying? How important that is. That's a real thing. Yeah. That's a real thing.”

Just to break up that complacent. I hate I don't like talking about this. It'd be very people people here at the wrong way. It's like when I talk about luck.

Yeah. Okay. I don't like to talk about luck because when I talk about it, the first thing that people will fucking say is it was to see.

There it is. Fucking lucky. See, lucky. I'm not lucky. That's right. It's not lucky. It's lucky. I guess first thing they'll fucking say and think, is there luck? Yeah. There's shit that happens that you're like, holy fuck. I can't believe it happened here. But you can only capitalize it on and if you're ready. Okay. You got to be in motion, right? The luck doesn't happen when you're not in motion. So, so when we talk about like this idea of stretching yourself a little bit financially, that's a really strong good thing for some people.

Some people have the ability to do that. Some people, because what happens is if they get like too much cash, they start to get real lazy.

And that's why I think it's always good to deploy your cash into things that are making money and bringing your cash down to a point where you're like, fuck, that is more cash.

“Right, because it keeps you moving. So I think it's a good idea to stretch yourself a little bit, but you guys who are young, you need to understand an emphasis on a little bit.”

All right. You don't put yourself in a fucking where it's going to be a real problem, but you could ride that line of where you're uncomfortable. You know what I mean? Like for me, like I have a set amount of cash that I like to have, right? And if I get below that point, I'm like, I act like it's zero. I act like it's fucking. That's my zero. That's my zero. If I go below that, which is an absurd amount of money still, because like I want to make sure I'm secure, right? But if I go below that, bro, I run in here and I'll be running around like, I'm fucking broke. And you guys will all see it. You know, so it's a good way to, it's a good way to create urges in yourself by, by mentally training yourself to have that discipline.

Around that. Yeah, I love that dude. Yeah, it's a real thing, but it's going to be very careful with so many people here that and they're like, all right, cool. I go on.

“It's going to get the limbo. That's what I'm saying. That's what I'm saying. I'm saying, get the limbo. If it's going to improve your quality of life, and it doesn't put you in a fucking serious bind.”

Okay. And that's the other thing. Remember this. You're going to be fucking dead. Okay. Like you're going to fucking die. All right. I've been fortunate enough that I was kind of a little irresponsible that I did a lot of really cool shit. You know what I mean?

I'm not sorry about those experiences, but I never let it fucking handicap me. You know what I mean?

So you got it. You got to do things that you enjoy. Like a lot of people don't like for cars, right? Like they don't understand the car thing. They think it's about like showing off on Instagram. They don't get it, dude. Like first of all, that's a, I spend so how much time do we spend in our cars? Quite a bit of our life, right? Like, yeah, when you, when you, when you, when you, right there spend that time with something that you felt good about and you enjoyed and that you liked, but AC smells different. I'm just saying.

You know what I'm saying, dude? That's the real shit. Yeah, it's, it's not about the stuff. It's about the quality of life that the stuff creates in the experiences that it creates and the memories that it creates. And there's a value to that. And that value is not always dollar in sense. You know what I mean? It's not, oh, it doesn't always make sense. This gets into the conversation that we talk about like, you know, logical buying versus emotional buying.

“Yeah. All right. A lot of people are program to think that emotional buying is a bad thing. It's actually not a bad thing. There are certain things that you should be emotional about when you buy. Like, do you really love your house?”

You're going to live your fucking house. You're going to live in a house. You've got to spend all kinds of time there. I used to never be this way, by the way. I was the guy who did not give a fuck about his house. I loved cars. I didn't care. You sleep in a fucking car. I didn't care. Yeah. When I got my house, I live in now. I got it. It made sense to me because the house is so fucking awesome. And it's such a cool thing to come home and like, just see the grounds and see everything and like, I'm, that's an, that was an emotional purchase for me because like, dude, here in St. Louis, you know, we don't have 100 million dollar houses, right? Like that's a thing.

So the amount of money that I've put into my house, I'll never get back. I'll never get back. Okay. I'll probably lose, if I sell my house, I'll probably lose 10 million dollars.

But I knew that when I built the shit. Because that's the quality of my life. Yeah. So I said, okay, if I'm going to live here for X amount of years and my willing to pay this much money for this experience. Yes. Yes. Right. Right. Right. So that's that there's certain things in life that are emotionally, okay, if you're aware of the actual logical financial sense, right? So you could evaluate all the metrics and all the data and then you could say, all right, but I really want it. Okay. Do it. Yeah. You know, I'm saying, but you can't be emotional about everything you buy. It's about things that are going to add to the quality of your life.

You know, see what I'm saying. Do you say that's important? Because like dudes, like you see this shit and this is totally untrue, but like people get on the, you know, they'll see a post of one of my cars or something. I'm just fucking stupid. You know, this is just depreciating asset. No, no, no, no, no. First of all, dumbass, not my cars.

No. Yeah. So that's that's ideally, like if you can make an emotional decision and emotional buy and it fucking goes up, now you're really making smart decisions.

Yeah. All right. Yeah. Yeah. Well, would you, would you say to, because I feel like this is important on the sense of like, you know, having those things that increase the quality of life. Sometimes that's all you got when shit is going crazy when shit's hitting the fucking fan when it's hard out there. Sometimes that's all you got. You know, I'm saying you might have to shit day, but, you know, at least my house is all right. Yeah. You know what I'm saying? Yeah. That's the importance of having those material goals, I guess people call it.

You know what I'm saying? Yeah, man. It's your life. Yeah. You know, just got it. You got to think, like, you can't think like a, like a poor person, bro. Yeah.

“You know, that's what I can do. Yeah. I'm more a person talks about every logical financial decision from a financial aspect and then makes every single buying decision on emotion every single one.”

That's what they do. So they could talk all this shit, but they don't practice it real life. No. And that's why they stay poor. I love it. Dude, we got one more for you. That's bring on home. We got a question number three, guys. Andy, I started my business because I believed in the work. Now, I spend most of my time selling, negotiating, marketing and dealing with people. It feels like I don't actually get to do the thing. I'm good at it anymore. Is that just what growth requires or is there a smarter way to structure this?

Does it say what he does? I does not. All right. Okay. So.

You got to understand something. Whatever your skill set is, let's say you're a woodworker and you're fucking the most amazing woodworker on the fucking planet.

And you want to turn this woodworking into a business. Obviously, you have a great product. And obviously, you're skilled at it. Once you start to turn something that you really love into a business, for at least temporarily, it will pull you away from that craft. Okay. And you'll have to learn this whole new set of skills, which is business. A lot of doctors, a lot of lawyers failed to understand this because they go to school for so long.

“Their egos are so fucking inflated that they think they know how to do everything. And that's why you see them open to practice and go to business.”

Or open a law office, go out of business. Because they, yeah, they might be great at being a doctor at the craft. They might be great at being a lawyer. They're fucking terrible at running business. And if we're being honest, I'm going to be totally honest. Doctors are the worst business people at the other fucking map. Yeah, because their egos are so fucking big. They won't fucking listen to anything and they think they know everything. I went to so and so for 12 years. I don't give a fucking it. They gave me these letters, but I'm going to tell them other fucking things. Yeah, okay. So you got to understand these are two different skills.

You're craft and the skill of business are two different things. And if you want to actually turn this into a business, you're going to have to pull away and instead of working in the business, you're going to have to work on the business until you are able to learn how to operate a business to the point where you can bring people into help you with that

“process. And as you bring skill people in and as you build a culture and as you build systems and start to scale, which by the way, this doesn't happen overnight either, okay?”

Then you can go back sometimes and do what you do, right? A really good example of this is my buddy Jesse James. So Jesse James, you guys know him. He did monster garage, west coast choppers. You guys have seen his apparently sold more peril than most of peril companies, but Jesse is a craftsman. Yeah, he's a fucking artist. And I don't know anybody that loves his work more than Jesse, okay? He loves it. And he loves it for a lot of different reasons. It's not just because he loves to do the thing.

He understands the value of the work for the best for your mental, your, your, you guys should read his book. He's got a fucking awesome book. It's on Amazon.

But when he first started out, he's building fucking bikes, okay? Then he started having a cell bikes. So he had a creative business.

Now he has a whole team that helps him run the business and guess where he gets to do. He gets to go build bikes. And he builds a sickest fucking shit in the world. Bikes and guns. He broke. Jesse's got his own shop. He walks in there in a morning. He fucking works. He does what he's doing. And he gets to do what he loves. But that didn't happen in one day. You know, he had to go through that transition of I'm building. I love this to I'm building a business around this.

What did this look like for you? Well, you know, funny enough, like this is appropriate for me, too. You know, when I was when we first started, we started in retail stores. I worked the counter. Okay, and I fucking loved it. I loved working the counter of the retail store. I love talking to different people, you know, 40, 50 times a day.

“Like, dude, I can't tell you like I'd get there nine o'clock. We closed it nine o'clock at night and it would go by like that because I'd be just do like I love it, right?”

2006 when we started to really expand, I couldn't I couldn't work the counter. And at first it made me feel really guilty because I was like, fuck, I can't even these guys. I wasn't uncomfortable with it. Yeah, like these guys are doing the work and like, they probably think I'm out here fucking off, but do without me out here quote unquote fucking off the business can't scale, right? Which means they don't have jobs, which means they can't build careers. All right. So what it looked like for me was I worked the counter. I went over and started building the business.

I became, you know, pretty fucking good operating a business built multiple businesses and what I found out was that I actually liked that a lot too. So now that the business runs without my minute by minute input, I'm able to do more of the things that I like.

So for me, like I may not work in the store anymore, but like we always have guests here, right?

We always have people here that are training. We always have people that are in town. I'll go spend my time talking to them, right? And I enjoy that. You're able to scratch that is for sure. So it's it's a little bit different for me because I was never able to go back to the fucking store counter to work, but I do it in a different way now. And to be real dude, like I'm so conditioned to the like craft of running companies now that like. I couldn't do without that at this point. You know what I mean?

I'm not a craftsman though. I'm not a fucking, I'm not a, I'm not a, I'm not that kind of a person. You know what I mean? So the art of building companies is that's my craft. That's what I love. That's what I love now. Now, would you say most people that are, you know, maybe going through that transition phase and our hesitant from having a transition from in to on. What do you think that that fear or the hesitation comes from? Well, that was it there for you originally like when you were making that like, oh yeah, you said it like, no, yeah, I got a fucking.

Well, not only I think I'm fucking off. It's scary. Okay, you don't know what to fuck you're doing. You know, ran a company before. You don't know what, you don't know what all these things mean.

“You don't know any of this shit. It's scary. I think the reason people hesitate is because they don't know what they, what they don't know, right?”

And it's uncomfortable to do things you don't know. So a lot of businesses will stay a one man or two man operation forever because they never break out of that fear to go out and scale it out, right?

Um, this happened to me, too. You know, when we had our first store, it took us five years to open our second store. The reason that we wouldn't open the second store was because we didn't know how to learn a two-store operation. We didn't have the systems. We didn't even know what systems were. We didn't, we have fucking no anything. You know how we learned it by just doing it. Open it up the second store and then we figured it out and and do we thought about doing that like our second or third year in, but it took us five years to like get over the fear of doing it. So yeah, it's scary.

And you're you're vulnerable and you're like, oh, man, I know how to do this, but I don't really know shit about this and I can't trust you. You're right. You can't. That's why you got to learn it. All right. And then when you become an expert at that, now you're able to know all of this shit and you're equipped to be able to have people that work in there that are competent. So that they're not just lying to you about all the bullshit that you don't know, right? You got to know your shit. So yeah, that's the point of the question is, that's a natural progression that all people make.

Typically, when especially whatever they're doing is some sort of craft and by craft, I mean like, has a creative artistic aspect to it, right? That's a very hard transition for people to make where trades fields. Yeah, a lot of people just start a business and they sell a widget and then don't ever go through this process. They're just running the business. So but for somebody like this, yeah, but it's a natural progression. It's natural would be scared. It's natural to hesitate, but just realize that.

If you don't do it, you're never going to get what you want.

“You know, except that. Yeah, you need to think what your life is going to look like if you don't do it. You can't get fixated on.”

If I do this and this and this and this and this and this and this and this and who gives a fuck. All that shit's going to happen. All the bad shit that you think is going to happen is going to happen and guess what? It isn't that big of a fucking deal.

So like you think you're the only one ever that I did this. You know, it's like when women have children, right?

“Like and they have it. They have a kid and all of a sudden like like everybody in the world's talking like it's the only thing.”

You're the only person who ever did it. It's like, dude, people that have kids from millions of years.

Yeah, you're going to be fine. You're going to be fine. You're going to be fine. It's okay. You know, like people who have fucking kids and kids, bro.

You're not all right. You know, like you're going to be all right. It's the same in business like you.

You are going to be all right, man. This isn't that fucking hard. Like it's hard. But it's not like something you can't do. You know what I mean?

“And plus you might get into the on the business and love that. That's what happened to me. Yeah. That's what happened to me. Yeah.”

So I just think it's a natural progression. That's a natural fear. And you need to start analyzing. Okay. If I stay paralyzed, what's my life going to look like? And if you're going to know that answer right away. And that's usually where I'll get you to move. Stop thinking about like, you know, if I do this, just know, what if you don't? What if you don't?

“Okay. That's how you need to be thinking about it. I love it, dude. I love it, man. Guys, Andy. That was three. Yeah.”

All right, guys. We will see you tonight. CTI live seven o'clock live on YouTube and X. And other than that, don't be a hope. [BLANK_AUDIO]