The Universe Is Hiring: Finding Purpose and Taking Action with Anniston Riekstins

unraveling a lot of things. And I know a lot of people in their mid 30s, that's where those

questions really start coming. But for me, it hit me early. And it started me on this journey of self-discovery. My path was being created out of necessity for myself. And I became the student. I was a student of myself. And it was through this process that led me to understanding of desire to coach and to give back. Because I think that's the natural path. You learn and you apply. And then you want to turn around and you want to teach it. This is right about now with Ryan

Alford, a radcast network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cash and checks? Well, it starts right about now.

Hey guys, what's up? Welcome to right about now. We're always talking about what gets you right

“and what makes it today actionable. That's what we're about today's about action. It's about purpose.”

It's about goals. But goals don't matter unless you're making them happen. We all get in our head a little too much myself included. That's why I'm excited for today's guest who's actually one of the stars on our podcast network. She is Anderson Ricksteens. Anderson, what's up? I am so happy to be here. I've been really excited about this conversation. We all want to get hired at certain points. If the universe is hiring, I want to get hired. You got to book the universe is hiring. We'll talk about that.

I did love the title. I had to get that out. I was like, yes, because I hear a lot of titles of books where I go, I've heard it a thousand times. I have not heard that one and it really sunk with me. Bravo. Well, thank you. And I honestly cannot take credit for it at all. It was one of those moments where I was like in a meditation and it just landed. I saw the book cover. I saw the title. I had the outline. It was just like, it was like a present that landed in my brain. I can't take credit.

I don't know where it came from, but thank you. Bravo. Aniston is one of the co-hosts of the in-powered life podcast on the radcast network and also an SVP and a large company. She's a leadership coach. Just kind of do it all. How do you keep it all together, Anderson? I think I've had to get really discerning and I'm sure you can relate to this, Ryan, because you've got a lot going on too, but you know, we all have a plate and when you actually take the time to get really clear about what's on your

plate and what do you actually want to be there and what is necessary that you realize that a lot of the things that you're saying you don't have time for or that you're saying isn't possible is just a story

“and that you can re-allocate the space around and that's what I feel like. I've gone through this”

process over the last 15 years of really arranging my plate with just the things that really light me up, like spending time with my kids and Rudy and my job, but also the things that really

fulfill me like writing and podcasting and coaching and you create the time. It's amazing what you

can do with time when you start to get really discerning and say no to things that you know are not for you or that are not really necessary. I have this firm belief that we make the time for what we want to make it for. I'm not belittling any one or judging one when I say this because I do think you nailed it with the story thing. We create these narratives and we convince ourselves like oh, don't have time for that kid get to that. But we make time for what we want to make time for.

And there the else gets kind of bucketed over here. You subconsciously start to make that a valid reason why you don't do it, but it doesn't necessarily make it valid. Questioning a relationship with time is an important exercise that every single person should do because it becomes a scapegoat. And for instance, if there's something that was really really important to you, you would carve out the time. And it might come as a cost of something else

when I was writing this book. I wrote it between the hours of 4 a.m. and 6 a.m. in the morning. Because that was the only time I knew I was going to have a quiet house. That's when I meant my most creative like in that flow. The cost was I was in bed every night at 830. The cost was late night Netflix. It was going out for late nights and late dinners. I just couldn't have both,

“but this was more important to me. So it was a choice. You have to sort of compartmentalize these things.”

And compartmentalize the steps that it takes to get it done. And this is what I love about the book and about what I'm sensing from you. I'm an action guy. We could talk about shit all you want, but let's start doing things. I love personal development and coaching. I do. I believe in it, especially high-level ones like yourself and Rudy, that are just high quality. You can get so much out of it. And you don't know what you don't know.

My only trepidation with the industry is just learn, learn, learn, learn, learn. I'm learning. I'm got all this stuff. Okay. When are you going to do it? What are you going to put it to play? That's a lot of your kind of mantra here. 100%. And I was one of those people for a really long time to be frank. I'm a natural-born, seeker. I love to learn. I love to read. I've read thousands of books. I took a speed reading course just so I could read more. I'm that kid. I was the

information, but nothing was really changing in my life. I would read a really great personal development book and then I'd be like, oh my god, I feel so great. And then asked me to be slater and I wouldn't be able to tell you anything about that book. And it's because I was missing a really important element, which is actually taking something from the book, applying it, experiencing it, and not just once, but repetitively, and then being able to create a change in a

“shift in my way of being and showing up and how I think. But I think what happens is just that”

a lot of people will consume because that's comfortable. It doesn't require you to really do anything outside of your comfort zone or anything different than what you normally do. And then they miss out on the gold. You could take a book, one singular book, and you could apply one singular idea from a book, and it will change your life forever. But if you don't apply anything, it's kind of wasted space. It's just an idea, but ideas don't create change.

Ideas don't create change, and hope is not a strategy. Right. Two of my favorite things. When you write a book, you get these impressions over time. You're pulling from themes and things that have helped you, that ultimately did it. What career journeys, some of those things that maybe built that path or that mine map for you? I started asking questions. I would say in my early 20s, big questions, because I felt really

lost, and I was looking around. I had found myself working at this amazing advertising agency

right out of college. It was the dream job. It was what I had worked so long for. I remember one day I was sitting there, and I was looking around. I saw this guy sitting across to me who had been with the agency for like 20 years, sitting in the same cubicle he'd been in for 20 years, and I just had this sinking feeling of like, so this is it. This is what I work so hard for and now this is it. It's going to be like every day is kind of the same. I started asking questions.

What do I really want to do? And what am I good at? And I started unraveling a lot of things. I know a lot of people in their mid-30s, that's where those questions really start coming. But for me, it hit me early, and it started me on this journey of self-discovery. My path was being created out of necessity for myself, and I became the student. I was a student of myself, and it was through this process that led me to understanding desire to coach and to give

“back, because I think that's the natural path. You learn, and you apply, and then you want to turn”

around and you want to teach it, because I think it's just ingrained in all of us, which is why so many people want to be coaches, because it's just that natural thing within us. But what I

couldn't grapple with is I've always been very career-minded, and I've been successful in business.

And yet, on the flip side, at home, behind closed doors, I was misperituality, married to a coach. We were hosting coaching sessions in our home for years. Having strangers coming, nobody at my work knew about this. It was like, I was living a double life, is what I felt like. I had all the things that really filled me up. I was writing in the mornings, and I was meditating, and I was having this whole experience, and then I would button it up, and go into the

office and sit in the boardroom, and be a badass executive. And that was kind of my life, and that worked until such a time as the desire to grow that real authentic part of me started really kicking in. And I wanted to launch into coaching, and I wanted to be a speaker, and I wanted to share all these things I was learning, but that fear of what will they say, oh my god, they're going to fire me, they're going to think I'm a crack, they're going to think I've gone off the deep end,

and all of those fears kept me very, very small. And so you hit that point where you're like,

what am I going to do? And I finally had to make the decision and the leap that I was going

to have to start showing up and to face that fear. Hey guys, if you've ever built a website before, you know how quickly you can turn into a time suck. Recently, I've been playing around with Wix's new hybrid editor called Wix Harmony. You basically start by telling it what you're trying to build. You prompt it to generate a professional grade site just like you want. And here's the part I like. You can easily go back and

force between AI and hands-on editing whenever you want. The AI agent area is an expert in website design and business. You can answer questions or perform direct actions throughout the process, which has been huge for me when I'm trying to perfect the look of my website. You've also got built-in tools for selling, bookings, and marketing. Pretty much all the stuff you actually need once decides live. If you're building anything right now, a side project brand, business, whatever,

“Wix Harmony honestly makes it easier to get out of your own way and start making stuff happen.”

Go to wix.com/harmony. That's wix.com/harmony. Start your website today. Thankfully, someone came in, well, someone that person being my husband showed me how to do this. Because at the time I was working as a director at a very large company and they headhunted Rudy because they needed someone to come in and lead their sales teams. He was taking your break from his companies and he was like fine, okay, I'll go do it. I sat him down and I said,

thinking and bring all of these spiritual ideas into. I mean, it's very corporate. I was like, so you might have to just be thoughtful of what you're saying. And he was like, I have no intention of doing that. He's like, I'm going to show up and be me and if they don't like it, like, okay, fine, what do I have to lose? Then I'll go somewhere else or I'll do something different. And I was petrified for him. And for me, because what would that look like for me? I was his wife.

To my surprise, when he came in in all of his glory and all of his rootingists, he approached these sales teams as he would as a high-performance coach and as a spiritual teacher. And it worked. People loved him. The revenue went through the roof. The company was having

gains like it had never seen. And I just sat there with a mouthful of teeth. All these years I've

been here. I could have been doing all of this. And instead, I've been allowing that fear to stop me. And I know I'll never get where I want to go unless I can start being who I want to be. And that means everywhere, not just at home. It means at the office, at the grocery store, as a mom. And that was the big turning point for me. When I received the idea for this book to your point, I received it. I was like, one of those things. And I was like, huh, and I wrote it all down.

I was like, that's such an interesting concept. I'll think about that later. I don't think I have the time to write a book at this point. But it wasn't until I started training on these topics a lot. And I would get people come up to me and they would say, is there something else you really tweak something within me? I'm thinking about a lot of what you're saying. And I want to continue with

this work. Do you have a book? Do you have something I can take and like work with? And I was like,

no, but I could write a book. And I already have the whole outline because I got it in a dialogue and it like a download one day. Long story short. Yes, this was the path. And it was certainly a path. And I was the student of the path. And I still am a student of this path.

“The empowered life is on our network. Rudy and Anna since show was amazing. The moment we got”

on today. And you were going to have a lot more contact than you and I. And we started talking. I came up in the audience. He business. There's a familiarity with Aniston that's this like badass advertising person that I would go to another agency and be like, "God, she's a badass. I respect the hell out of her." And it was kind of like that mutual respect thing because you know how does agencies to agencies when you're at agency agency. I was like, I was totally the vibe I got

when you got on. You reminded me of New York at agency badass. That's the highest compliment I can give you. I didn't know you wrote in the marketing and ad side. That was fascinating. There's a lot of books to get rid of and a lot of stuff. And it's certainly typically by subject matter experts. There's something super credible and interesting when someone has lived and breathed and developed these concepts through their own personal development. I think that makes this highly credible

because you're almost your biggest case study perhaps overcoming some of these things and then putting them into practice. I love that. And I want to talk about what it is that people can expect from the book. What people can expect from the universe is hiring is an opportunity to get really

“clear. Number one. And I say that because I think that a lot of times we don't really create the space”

or people won't create the time in the space to take a beat. And to assess who am I and what are my passions and what really actually lights me up and what were those dreams that I've just been sitting on because I kind of believe they're a figment of my imagination at this point. Like it's

never going to happen but for some reason they won't leave you alone. I actually have an exercise

and well I have an exercise in every single one of the chapters because back to what we've we're talking about earlier Ryan in terms of experience. Every chapter there's something for you to anchor this information and for you to do because my goal is that you could literally read one chapter and it could be life-changing for you if you just do the exercise and actually go through the process of that experience. One of the exercises is it's called an authentic self-resumming

because I've seen thousands of resumes in my time and we will pour over our resume and write all the things that we've done in our career. But if you ask someone to sit down and now I want you to write a resume about you. About who you are authentically and what your passions are, what your unique strengths are, what is your unique selling proposition? You bring to the table a gift that you have that maybe nobody else does. People have a hard time with this. They have a really hard time

with it because they don't know. I've been so busy being being somebody else that they're not even aware they're being somebody else anymore and so they're so disconnected from who they really are. But of course they're going to feel unfifilled and unhappy and lost. My goal in the beginning of the book is really to help bring people back and to who they are at their core and then from there give them a roadmap and a step of like how can you start today? Being who you came here to be

“and fulfilling the role that I believe that we all have uniquely one that's been created for”

us that we are meant to fulfill and that we're uniquely being qualified for every single day. There are experiences. When I hear you say people finding their purpose, some people are confident

or is it an inability to take action that isn't guaranteed to succeed? Those are two very different

“things. They sound similar but they're different. Some people they're just naturally unsure of themselves”

and then some people just don't like the unknown. It's a different kind of fear. To answer your question, it's definitely both. You hit two of the core obstacles that people have. One of the things in terms of self-doubt. You knew for a fact, if someone said to you, you have a gift

that nobody else has. Nobody else will ever have for the rest of eternity. You have this gift

and it's a superpower and when you start to utilize it and you start to work on it and perfect it and become a master of it, when you share this gift, it is going to light you up in a way that nothing outside of you can. No amount of money, no amount of things, no amount of relationships, but this. Number one, would you not walk a little straighter? I got this gift. If you believed that, how would you show up to your life? Would you show up being like, "All meek and milder,"

or would you show up and be like, "Hey, I got something." What about the podcast? Everything else

“you guys are doing with the empower university. Where's all that? Where can we find it?”

First of all, I just want to thank you Ryan and your amazing company. We had been at our podcast

a couple of years before we met you and the team and you guys have assisted us in terms of supporting our growth with this podcast has been extraordinary and what you do is really such a gift to the world and so anyone who's listening to this, who is a once-a-lunch of podcast or has a podcast, I really hope that you guys reach out because it's incredible. Your service. Thank you for that.

“Thank you. I would say you can find me on Instagram, Anna Simpler, Ricksteens. You can find us an”

empower life podcast and we'll be keeping everyone updated with all the great announcements. The book is available on Amazon, on Barnes and Noble. I books pretty much anywhere. You can find your books online and then it will be anywhere that books are sold. The universe is hiring, discover the role you were born to fill Anna Simricksteens. Anna Simricksteens has been a pleasure. Love having you on. Thank you so much Ryan. This has been awesome and I'm just so honored to be here.

So thank you. Thank you. Ryan is right.com. That's where you'll find all the highlight clips, the links to all of Anna's and stuff. Look, get the book. You know, you want it. You need it. You got to take it. No hammer. You got all the softness, but it's the truth. She's bringing it to you. We love it. We love having them on the network and we're number one for a reason. We got guests like Anna Simricksteens. Thank you so much for making this number one. We'll see you next

time. All right about now. This has been right about now with Ryan Alford, a Radcast network production. Visit Ryan is right.com for full audio and video versions of the show or to one choir about sponsorship opportunities. Thanks for listening.