(upbeat music)
♪ Welcome ♪
“♪ Welcome to the best five minute wine ♪”
♪ Pop cars ♪ ♪ With forrest Kelly ♪ (upbeat music) Have you done this? You walk into a store.
Staireth is shelf for a minute
and somehow your hands land on the bottle that costs about $18.99. Not the cheap one. That feels risky. Not the expensive one.
That feels like commitment. But right there in the middle, the safe zone. The bottle is says, "I care about wine." But let's not make a big deal about it. Is that price point and accident?
Well, let's dive deeper into that with our wine expert, Sicilian vineyard owner, sour grapes. Welcome back, sour grapes, it's been a while.
“♪ I've been gone for a bit and let me explain why ♪”
♪ Probably an iron into some problems ♪ ♪ I stepped away briefly ♪
♪ Do to an unexpected vineyard crisis ♪
A uninvited travel influencer arrived on my vineyard with a drone. (upbeat music) It hovered over my sands of easy, like a judgmental hummingbird. He started yelling directions at bubbly.
Okay, bubbly, give me rustic but authentic. (upbeat music) bubbly mystic the drone for a mechanical hot and declared war. (upbeat music)
There are now claw marks on technology and paw prints on justice. We are still in mediation with the drone manufacturer. (upbeat music) They claim unauthorized canine aggression.
(upbeat music) I claim airspace sovereignty. (upbeat music)
Tuscany is no place for influences.
bubbly has since been grounded. So is the drone. (upbeat music) Wow, now let's get down to why I'm here today for us. advice, I love to give it whether you like it or not.
Let me tell you a little story about that $18.99 bottle of wine. It's the most expensive way to feel almost sophisticated. (upbeat music) Let's talk about the confidence trick hiding in plain sight.
Let me save you $4 in a false sense of sophistication. That $18.99 bottle, it knows exactly who you are. (crowd cheering) It's priced for the person who wants to feel upgraded, but not questioned.
(upbeat music) Wine pricing isn't romantic. It's behavioral economics with a cork. Under $15 feels risky. Over $25 feels committed.
But $18.99, that's the I watch documentaries about Tuscany's. We interrupt this program to bring you a special report. You don't buy it because it's great. You buy it because it feels safe.
That's not taste. That's positioning. The industry truth. You know what really determines price. Margin targets, distribute it to his, shelf wards,
not angels singing over stainless steel tanks. That heavy bottle you're holding. It costs more to ship, which means you're literally paying for glass. What?
So you can feel serious. Let me give you some wise, grouchy truth. (crowd cheering) Price is a positioning tool. Not a guarantee.
I've had $14 bottles from honest producers that would humble a $32 ego bottle all day.
“If you want to shop smart, stop staring at the number.”
Start looking at region, imported. Who actually made it? The one maker matters more than the fun. Remember, just because it cost $18.99, doesn't mean it's balanced.
Sometimes the wine isn't sour. You just paid extra for the bottle's gym membership. (crowd cheering) This is sour grapes. Pouring grumpy wisdom, one vintage at a time.
If this episode saved you $4, you can repay me by following at the best wine part. I accept gratitude in the form of engagement. (crowd cheering) Thank you for listening.
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