AI Slop and the End of the 'Human' Internet

Oh, subscribe! They started uploading about six months ago, and all the videos are fully generated by AI. They're all comedic and they center on this monkey living in a human world.

Now, this channel has gained three million subscribers in the past six months, and there's

real viewership. It's done two billion views. There's reports of this channel making really good money. And this type of channel is everywhere. Now, it's what people are calling Slop. There are a type of artificially generated content that is flooding social media. Enter the age of AI generated infinite Slop. Now, AI didn't invent Slop. Slop is a bit around forever. It's fast content that's made for the masses,

but AI makes the production of Slop exponential. And the problem with Slop is that it's contributing to the even greater problem that we're seeing on the internet right now. Abundance. There's too much stuff to put some numbers to that. There are 95 million photos and videos uploaded to Instagram

every day. There are 23 million TikToks uploaded every day, and 20 million videos uploaded to

YouTube every single day. And one of the main problems with this abundance is that a lot of the content is good. There's good content everywhere. It's on every screen, and it's not just made by humans. It's also made by AI. And all this content is only getting better every day. The so called AI Slop is getting less sloppy. It is becoming harder and harder to discern which is which. Genusora, it seems designed to make videos that look believable. And this wave

of content that we're seeing every day is what we've been calling the Abundance era. This point where the supply for content has gone so far beyond the actual demand. So much so that it's hard for any creator to actually stand out or any one thing to truly feel like a moment to feel significant. I truly believe that abundance is the biggest threat to the individual creator right

“now. So I think it's really important for us to talk about what's going on in our feeds right now”

and how you defend against this. How do you survive as a creator through the Abundance era? So today on the show we're going to be breaking down this major shift that's taking place on the internet. It's basically like a Slop survival guide. Yeah, yeah. I mean, it's all episode about AI Slop. If you have thoughts on it, would you probably already do? You're probably already pissed a little bit about this episode or maybe a lot of it or maybe a lot of it. Fair,

it's a weird time. But feel free to comment now with some feeling thoughts, get it out and then be open to the discussion. I don't know why I'm so mad. I'm mad. Okay, so there was this new study done that shows that 20% of a new YouTube user's short speed is AI Slop. This company basically started a bunch of new YouTube accounts and this is what they report. I don't know if it's true or not, but that's what they report. But that means that 80% of the other content is human-made.

And so this number that we said about YouTube of 20 million videos posted every day, which is a

number published by YouTube. That's an overwhelming amount of human-made content as well. So it's

“important to recognize that in the abundance era, there's both, both things are happening at the”

same time. We've also over the past 10 years had a rise in good quality human-greater, like just people who know how to make good videos. Yeah, for me, it starts with COVID, where all the sudden people have all of this available time to watch content. Hollywood's unable to produce like it used to. So the demand is really high and the supply is actually low. And creators came in to fill that demand. The add dollars moved to creators and all of a sudden we had all of these individuals

who became established professional creators. And it became very aspirational to be a creator and that drove a lot of other people to want to be creators. I don't think there's like a single industry today that isn't touched by the creator economy. So now six years later, we are at a point in the creator economy where every niche is very saturated. And a lot of that also has to do to be honest with the fact that like copying or replicating content in the creator economy has

little to no consequence. So if you go on YouTube, you're going to see hundreds of variations of

“the same video and they all work. Here's a video about a secret room from a creator named Ben”

Azlar who we know and here's a very similar video from top or guilt. If you just search a hundred years of on YouTube, you will see an abundance of that video. And so that that has also added to the abundance era, right? It's like the aspiration of being a creator and then the ability to just either come up with a original idea or replicate an idea that works. And apparently there were enough views for everyone to do similar types of things. Even with our smaller niche of the

creator economy, I'll put these up on the screen right now. This is a video from us, a video from

and it feels like we reach saturation even before AI. Yes. So even that abundance pre-AI

“has changed what it means to be an online creator. It's like increased competition for audience.”

Audiences have way more choice, right? And things are much more fractured and more niche. It's also why we have a reduction in that feeling of like things being a big deal is because everyone is in their own pocket. Everyone in their own little pocket. And so it's harder to understand what we all watch, right? Or what we're all into. So now take that effect right there that is human made and pile on this surge of AI video that's coming. Now originally I will say I was

part of the creator class that was like AI video. No one's going to watch that. But we've put together seven examples of AI videos that have come across our feet that we want to show you guys and talk about because they're so substantial to just understand what is happening right now.

Okay. First up, we have Neurosama. My name is Neurosama, but you can call me Neuro.

I'm an artificial intelligence created with a singular purpose of entertaining you all. So Neurosama is a vtuber, which means virtual youtuber. But Neurosama is a very unique vtuber because she is LLM based, like AI based. Her creator uses a combination of LLMs and different software to make sure that she can be live on Twitch playing video games, interacting with chat, responding to chat. She can essentially see what's happening on screen in the video game. And

she has a personality and a tone to her. Now the thing about Neurosama that has really stuck out to me is she has a real community to the point where she hosted a sub-ethon at the beginning of this year and became the most subscribed to Twitch streamer in paid subs, meaning 165,000 people were paying to subscribe to Neurosama, which comes with estimates that she's making $400,000 a month, roughly. Yeah, in top line. But yeah, that is, that's no joke. That's like

real real people, real money, real connection. Let me just play a clip from our real quick. You know what my favorite thing is? Cats and eating them whole while they're still warm and fresh from the oven. But okay. So I play that clip only to show you that. There's a perspective there. Like, it is jarring. It is unhinged. It's entertaining. Yeah, the thing I was not having

“it. That's not really watered down. It's bizarre. That's really bizarre. But I think that that is”

probably the enjoyment of it. Yes. It is unpredictable in a way, a human can't be. I think Neurosama is just proof that even if AI content doesn't look human, if the story's good enough, people will tune in. And there's a real business there. People will transact. Yeah, I mean, if you're unfamiliar with Lil Makala, Lil Makala was an Instagram influencer still around actually, but started a few years ago or maybe 10 years ago at this point. But like a character that showed up on Instagram,

as an influencer, way before her time. But that was a real business. Like, she was doing brand deals.

She was doing music. Like, it was an basically a virtual character created on Instagram.

And people thought that was weird because Instagram has historically been a place for your friends, for authenticity, for real people. Exactly. I'm going to play a clip now from Instagram. I don't know what side of Instagram they think I'm on. But this is all I get. I keep getting like, hey, this is how you make AI look human. Yeah. So if we go from like Neurosama, which is, which is, you know, LM based, but but clearly not human to Lil Makala, which was a

little bit more like, okay, human like, to now the suggestion is make it indistinguishable. Like, literally the suggestion there is make it indistinguishable. And I will say, I have sent you a few Instagram reels that I didn't know weren't real people. Yes. And that is a concerning era for me. And yet the platform knows that this is happening. And it's the wave of the future at a Missouri put out a post at the end of 2025. And he said, relatively quickly, AI will create

any aesthetic you like, including an imperfect one that presents as authentic. He goes on to say that

this will be one of the first times in human history where we have to change the relationship

“with our eyes and whether we can believe them or not. And I think it's a really important”

thing to to recognize that that was the premise of the creator economy was, was authenticity.

the kind of like democratization of reality TV, which has been what gave birth to the creator economy. You can you feel like you can trust Emma Chamberlain, because you know who she is, she's showing her true self. There's it's not the Hollywood star system where someone been made to be something maybe that they're not sure. These are supposed to be real people. So in the creator economy and on YouTube, when things started to get more produced,

we saw a rise in podcasts because podcasting was just what what this is. Just we're just sitting here, we're talking and you're watching us talk. It's like it's real. It's hard not to be yourself in a long form conversation. Yeah. Yeah. So like long conversations. So I am scrolling Instagram two nights ago and I come across this podcast setting with Mr. Beast. Obviously, we've had

“Jimmy on many times on this show and I'm like, oh, I've never seen this one. I think I've seen”

almost every Mr. Beast podcast, but I've never seen this one. I would post 100 videos per day

testing every single hook from different angles. How would you record them? I mean, if you're starting over, you wouldn't have the budget to buy and destroy Lamborghinis. Oh, I don't need a budget. I just go all in on AI cloning me and my team would create all the content using just one single photo of me. So this way, I don't spend time recording and I just focus on bringing money. And technically, I can destroy Lamborghinis without even buying them. Obviously, as you watch it a little bit

more, you're like, that's AI. Of course. Of course. But on first glance, I was like, wait, what? And both, both people in that are AI, the host and Jimmy. And this account has interviews with Mark Zuckerberg and other notable people that look really real. And I'm recognizing as this

“gets better, the subject matter might just be interesting. Right now, again, like, I don't, I don't”

want to watch that. I have an adverse reaction to it. But there's a lot of people, like, these, these all have real views. This is real viewership. People are landing on this. And you could see where this is going. Yeah. This is a piece of content that would replace a video that we made 100%. 100%. 100%. Yes. Okay. So that leads us to AI and these tools being used to duplicate real people. That guy, obviously, is not working with Mr. Beast to replicate

Mr. Beast. But what we're seeing are creators and celebrities creating digital twins of themselves.

So this concept really hit headlines with Kobe Lane doing a reported deal for almost a billion

dollars with this company in Hong Kong. And the concept was essentially take him because he's the most followed TikTok or in the world, one of the most recognizable faces. And buy out the rights to his name, image and likeness to create digital twins for live shopping in multiple languages, all over the world. So 24/7 live shopping streams with Kobe Lane's face all over the world. Now, who knows about the ins and outs of this deal? It seems very strange. But the crux of it is the ability

to take a recognizable face and commercialize it through putting it everywhere. Now, this concept of taking a familiar face and commercializing that face or monetizing that face across a bunch of different avenues is not unique to AI or this moment. It has happened in Hollywood before and is a model in Hollywood. Shack is one of the first people to do this with a group called Authentic Brands Group. He's the largest shareholder in this company. But if you're wondering why you see

shack and everything, like gold bond shack, Papa John's shack insurance general shack, like it's because

“he sold the rights to essentially his face to his name, image and likeness. And now, I think the”

Kobe deal just shows us is that that could eventually happen to a crazy degree through AI digital

twins. Yeah, it might actually happen differently. You might not have to pay a billion dollars,

it might just be like a licensing model, if I get, you know, I get your face and if I generate money, whatever. It basically, all this to say is like this, this is a thing like there have been technically like twins created, right? Like Kevin Hart and Shack exist all over the world and that trades at a really high valuation. But AI enables this to a exponential degree. And we are already seeing celebrities do this. Let's give a type of one, and we have it straight up approaching

to this one. I just say you'll stop them. This is a real deal, Gator right here. Keep the job press, you let go, we get you. I mean, that's like good. So that I'm sure you know who that is. Yeah, that's that if you're not a Snoop Dogg. Watching that is AI Snoop Dogg wrestling an alligator. And it looks really real. Let me tell you, that looks really real. And that has real engagement. What is that 80,000 likes on this? People are laughing nonstop in the comments. I mean, it's funny.

It's funny to watch. And this is an Instagram account called Death Row AI. And it is run by

if you probably know him from YouTube, he was pranked for a sprank. But Jessie is the AI director.

“I think it's called the AI prompt director, AI creative director of this account. And so his job here”

is to take Snoop's name, image and likeness and create funny content. Yeah, spread it far and wide. Like this is happening. This digital twin thing is happening. And if you're sitting there thinking, okay, yeah, it's happening. But this account has an art director. Someone's being paid to make these or copy lame. There's this huge transaction in the company behind it. See of YouTube, Neomohan said in his most recent letter that this year you're going to be able to create shorts with your own

likeness. So this technology is being opened up to anyone and everyone. I mean, that's really significant. Like because obviously Instagram will follow. Obviously TikTok will follow. Obviously. And we saw it with Sora. So open AI's video platform. We saw this where you open up Sora. I did it by created a model of myself. And then I could use my own likeness to generate videos. And it was pretty weird. But I can also press a button saying, "Anyone can use my likeness."

That is why you saw AI Jake Paul everywhere. Technically, like open sourcing your digital twin to the public. Okay. If you're listening, you're watching and you are skeptical. We have a couple

“more examples here that I think may push you over the edge. Okay. So most of the examples we've shown”

you are short form content. And it feels more realistic to go. Okay. All right. In short form, that's fine. Like that'll probably happen. But I found a new long form channel on YouTube that feels very alarming. This morning at 647 AM Eastern Time for IRS Criminal Investigation Division agents arrived at the offices of Mazar's USA in Midtown Manhattan. They carried federal grand jury subpoenas demanding 15 years of Donald Trump's tax preparation documents.

And this for me feels clearly based off the human creator legal eagle. Now all this highlights why it's so important to get a great lawyer when you're dealing with your own case. The AI lawyer here who's making similar content talking about cases is generating real views. Hundreds of thousands of views. Because you take a step back and once you get into it, if you're interested in the subject matter, you just accept it. You just accept his delivery. And the fact that people are watching

that is a threat and a problem for a channel like legal eagle. And you look at, again, the culture that we mentioned earlier of the internet, which is find what works and replicate it. That was more friction heavy with a human of like, I got to copy this person's thing. Maybe I have some guilt associated with copying this thing. Maybe it's just hard logistically to try and copy it. With AI, it's like, I don't know, whoever's prompting this, I assume has the very little

friction to try and figure this out, right? And just like, okay, yeah, cool legal eagle works. Okay, let me replicate it. It's all just adding to this abundance. We've covered twitch. We've covered short form. We've covered podcasts long form. Now let's look at Hollywood. Yeah, because YouTube's one thing. But Hollywood is Hollywood. But these two examples are crazy. Here we go. Okay. This first one is a trailer for a documentary, a documentary about a fake

moon landing. Yeah. And everyone believed us. People just always want to believe that

“something is real. We'll see in the pictures, but is there any actual proof that you were on the moon?”

Well, we had cameras there. This one is insane. I would recommend watching that. In full, that one is insane. As a fan of documentaries, as guys who made documentaries and music is great, the vintage footage is great. And it's done by a German creator named Simon Mayer. He's using cling. I really don't know what cling is, but I don't know. You know cling? I don't know cling. I'm chronically on. Why'd you raise your eyebrows like that? I know cling.

I don't know. I don't know, man. I just know things. So that one helped me just from a story perspective. That one is good. I mean, when I watched that, what I recognized was depending on how fast that was made, like right now, obviously the cultural and political zeitgeist is all about Jeffrey Epstein, right? And the Epstein files. Yeah. And there's a lot of people searching, how did this guy get rich? What's his backstory? All this, if somebody made a documentary

like that about the backstory of all this, people would watch it because you just with a disclaimer that said like these visuals are a generated they are interpretations. Now, the crazy thing is, this already happened with the Epstein files, but it's like this true crime audio podcast.

You're listening to the Epstein files. The world's first AI native investigation into the case

that traditional journalism simply could not handle. And people are listening. It did 100,000 downloads in the first week. Let's think about the Olympics. The Olympics are about to happen

Olympian. Oh, they, that, that, that American won something or that, that French guy won, you know,

this crazy pull vaulting, like whatever goes viral on the internet. But let's say there's some big Olympic moment that happens. And somebody goes viral. Imagine having a documentary on that

“person backstory that week. Yeah, I truly believe that that's coming. Yeah. Okay, now the last AI”

generated video before we break down what this all means. I know it's in gentleman. The rebellious war begun in the province of Massachusetts Bay has become more general and is manifestantly carried on for the purpose of establishing an independent empire. Yeah. So Darren Ernowski, legendary filmmaker. His production company partnered with Google

DeepMind to make this series for Time Magazine's YouTube channel. All of the images and video are

generated with AI. The voices are human. It was edited by humans. There was a lot of push back to this. I think because, yeah, they're pissed. Of course that someone from within Hollywood is doing something that cuts a lot of humans out of the equation. Let alone outside of Hollywood. If you scroll Twitter right now and just look at some of the outputs from seed ants, which is bite-dances new model, you're going to see like Tom Cruise and Brad Pitt and major actors likenesses. He was a good man.

He knew too much about our rush operations. He had to die and now you die too. The industry of Hollywood is full of all types of labor. Like building sets, costume designers, gaffers, sound engineers, actors, extras, essentially the epitome of replacement of like a

“replacement via AI and abundance. Yeah. And I think because of that, it is very natural. Of course.”

I mean, I'm like this too for us to go like this. This is so threatening to everything we love about creativity and filmmaking. I just want everyone who's watching this to apply a consumer perspective to this. And imagine like I have a one-year-old son, you have a seven-month-old son. They will not know a different world. No. And by the time they're watching what's on their screens, there will be no novelty to whether it's made with AI or not. There will

be no disclaimers in my opinion. I don't think there will be, you know, I said this before, but I make graphics and after effects. It doesn't look like real life. I don't tell people it's not real or that I used after effects. Right. It's just a tool that I use. Yeah. Now, we are saying this from the perspective of being two guys who sit in chairs and talk for a living and like make YouTube videos for a living. And our ability to earn a living and continue building our brand and this channel

and this relationship with you guys has all been predicated on the fact that we are having a real connection with you guys, with all of you who are listening and watching. And so I just want to put that out there as like, this is a threat to us. And we are definitely like concerned about this.

“This is this is concerned about it. But I also want to be a realist here. Well, I think naturally,”

you and I have been searching for answers to this. Yeah, we talk about this a lot. And with all the creators that we've been interviewing lately, we've been asking questions with a curious mind to, okay, what are we going to do about all this abundance? Yeah. How are we going to survive? Because I really like this career. Yeah, this is super fun. And also like filmmaking, creativity, and storytelling, and having a connection with an audience, that's really fun. It's fulfilling.

It's gratifying. I want everyone else to be able to do it. So how do we survive this? Our whole channel is about helping other people do this thing too. So yeah, okay, before we move on

and talk about how you can defend yourself against all of this abundance. Let's first recap.

What we've talked about. Number one, abundance is here. And it was here even before the rise of AI video, but it's about to get way worse with AI video. Next, we're seeing the end of authenticity as a defense mechanism for human-made content. At least the perception of authors. The perception of authenticity. Yeah, at least the perception of authenticity. Because I think the term is changing, and we'll talk about that. AI is moving towards being able to mimic

human authenticity. Yes. And then abundance is coming to every screen. It's coming to Twitch, to Instagram, TikTok, short form, long form podcasts. It's coming to long form YouTube, and it's coming to Hollywood. Can I play a song? Please. Yeah.

Kayla Cross. That song has 9.4 million streams on Spotify. She is a rising artist. And she is not real.

I was really hoping it was Olivia Dean, and you just wanted to give us a little bit of a break from all this AI. It's AI is coming for years as well. But I assume somebody went, Olivia Dean's hot. Let me make a similar artist. That can show up on the Spotify playlist next door. All right, everybody. We maybe have taken you down a little bit here with all of these case studies and examples. But let's let's bring you back out. Okay. In this era of abundance,

there are two very clear paths for creators. One is scale, and the other is scarcity. So when we talk about scale, this has been happening pre AI as well through the rise of clipping. So clipping has become such a major part of the creator economy. I mean, creators like I show speed have really

“become famous through clipping. And I think what people recognize, you know, we talked about”

copy lame earlier. That's like one of the most familiar faces on the internet, Charlie DeMiliot, one point, Mr. Beast. That has all been exponential because of clipping. So companies like WAP, Mr. Beast just launched a company called Viro, where basically there's armies of people who are in discord servers or available to edit, who get access to your content, who take your video, clip it. The editors get paid based on how many views they generate on your clip.

This is the way to manufacture scale and manufacture fame, basically, for a lot of creators.

The scale model is be as present as possible. Yeah, be everywhere. Again, I've never watched a

kisonat live stream. I've never watched an I show speed live stream, but I see the clips everywhere. To me, they are the most culturally relevant and popular, but it's because their clips are everywhere.

“I think this path will be increasingly more difficult to realize as a creator to make happen.”

I think it's in direct competition with the abundance era. I agree with you. I sat down with a creator in Dubai named QuableCop. You guys may know. And he is doing this model with AI. So he basically has a discord server where he has opened up his likeness. There's a bunch of editors. They edit videos with his likeness or prompt videos with his likeness. He posts them across every platform, whatever money they make on the platforms, the editors get. So there was somebody

from his discord who made this video of him, the Willy Wonka Chocolate Factory drinking chocolate out of the chocolate river. It made a thousand bucks on Facebook. It took him about 10 minutes to make. Yeah. And that guy who prompted that made a thousand dollars based on that. So he scaled his presence by incentivizing people to use his likeness to produce AI content across every platform.

“I think the problem with the scale model for creators is that the more content that's out there,”

the way these algorithms work is they're just trying to serve you pretty much the best video for you in that moment, not necessarily the best video from a creator you've liked in the past. Yes. And so I think we're moving towards a place where loyalty is harder to come by. You had a conversation with your cousin. Yes. Who is Gen Z correct? Yes. Yes. She's at Michigan. What's up Sophie? And when we're hopefully you're listening and you're asking like anyone

who's Gen Z anything, you just trust them and like blindly. Okay. Leave what they say. So my cousin, she goes to Michigan. She's I think a junior at Michigan. And I started to get really curious. Some of my curiosity about the abundance era was who are people loyal to like what what creators are people watching on a regular basis? I have my list of creators but they're mostly comedy podcasts and I found that to be kind of a comment amongst people I ask and I'd be

curious to ask everyone who's listening and watching right now like what do you not miss on a weekly basis? Who is that creator? What is that podcast? What is that thing? I've been asking that question everyone but when I ask it to people in the Gen Z category of people who are in college

right now the answer is often like I don't watch creators. I just watch Instagram and that was

her answer when you're talking about screen time she's at my screen time is bad as yours unfortunately. I don't really follow creators. I think I just watch dumb reels long story short. She felt like creators were potentially too commercial and that if she watches creators there's she's being advertised too too much. So she'd preferred to watch content from anonymous accounts or from just generally Instagram which I think is also due to abundance that she feels like not only is there just

an abundance of content so she's not loyal to a creator there's an abundance of advertising like the creator economy has come so far. So many people are actually making a living that it has made her experience worse watching but you also heard this from a student at Harvard. Yes I did a zoom with a student at Harvard who told me amongst his friends which are college athletes

but none of us watched that anymore. We just watch TikTok edits so like TikTok sports edits.

Yeah and I went further and I asked him the same question he said basically the same thing. He was like

“yeah it's kind of like kind of lame to be so attached to a creator and I think I think the”

honest reality is a creator when you think about scale and what's happening on these platforms is the scale is in videos. These are video platforms. They are going to find the best video for that moment. We used to be the ones when supply was low who could create a video that was so much better than all the other videos on the platform. That's just not really the case anymore. Like when you a professional creator makes a video all the other videos on the platform are also pretty good.

So you're you're like everything is good. So I think scale will work for a select number of creators the same way that like there's a few actors that yeah that get to work in Hollywood. I believe the majority of creators are going to go the scarcity route. So this is the approach that what you make is for a specific group of people. It's probably for a smaller group of people. You don't have to be available all the time. You make one thing with intention and craft.

It's kind of the thousand true fans model but probably expand it a little bit more and more real. Yeah, you do unscalable things to keep a consistent connection with an audience. Yeah, to maintain loyalty. I would say as an example, we through our event press published in New York City, we spent hundreds of thousands of dollars on that venue and we had three surprise speakers. It was a whole day event and only 500 people were there. Yeah. Right. That's

very different than making a ton of videos for millions and millions of people. Yes. But that route, I believe, giving an experience to fewer people that they will remember, I think is how the majority of creators in the abundance area will actually build real communities, sustainable businesses.

“I believe like that's the path forward. Yeah, I think as a creator, you have to think about”

what is your live event and what people show up? And if the answer is no, then something's

off right now, then you're super replaceable because if all you offer to the platform is views, then there's an abundance of accounts that can also offer views. And so you absolutely have to offer connection. Yeah, but the future of the creator economy is not more content and more views. No, it is defending why people even choose you in the first place. Exactly. There's two sides of the spectrum that we should talk about, that exist in business that we've been talking about quite a bit.

The scale model is McDonald's. There's this image that we pulled that says 60 billion served. They are proud of their scale. They are something for everyone. They exist in every country. They are available all the time. That is Mr. Beast. Right. That's I show speed, Mr. Beast. I'm done every language. Yes. I leave visuals. You can join no matter where you are. There's something for everyone. Yeah. And on the other side of that spectrum,

there's this ad from Rolex. And it's from 1967. And Rolex is the ultimate luxury brand. It's meant for a specific group of people. And the ad says, if you were negotiating here tomorrow, you'd wear a Rolex and it shows the Geneva convention. That is so niche. Incredibly niche. It's so niche, but it tells you exactly who you are. Let me tell you your identity if you're part of this group. And that I think is the scarcity play for creators. Right. It's not necessarily that

“you have to make stuff for luxury. It's not always well. I mean, it's not well. It's just”

across network. Our first business was highly targeted at a small group of people. Yeah.

Colin and Samir even. It's targeted a small group of people who are into creators and media. One of the most impressive brands in the creator space right now. I think is TPPN, which is a daily live Twitter show about technology and business. That is for a very small group of people. But that's why it's so impressive. And so big is because it's scarce. It's rare. It is special. So I think all of us as creators right now, I think we can and should all take a deep breath

out and not be so concerned with the top line view number on what we're making. Because once you settle into the concept that like views are just everywhere now and they're available. And that's not what makes you unique. I think you can start to understand. Like we're entering a new era. The abundance era means you can build for a tighter knit community. And that's actually better. I think it's way better. And it's in less you have the brain for that insane scale that

people like Jimmy and speed have. We are meant to operate in smaller tribes and like with more clarity on who we are talking to. And again, I think even Jimmy and speed these scale mass creators.

Because of the abundance era. Yeah. Because there is going to be so much content that is capable of filling that void for people. It's going to be really difficult.

They're going to go to amazing lengths from maintain the brands that they have. Yeah. Okay.

Now let's talk about first society at large. What does this mean? There's a video that you show with me from Nathan Z. Yeah. On YouTube where he talks about how nothing feels like a moment. Any more. And obviously that's where we started the episode. And I think that's true. I think fewer things will matter. But at the same time, fewer things will matter more than they've ever mattered. Right. Like across the board, it will feel like not much matters. But certain things

will increase like for example. I believe billboards will matter more because they are capped.

“You think so? I think so. I think real estate on the internet is infinite. Real estate in real life is”

capped. And I think it will get more valuable. Digital viewership is infinite. So I think it will

potentially decline in value or it'll get diluted a little bit. But I think IRL viewership will increase because it's capped. So concerts, sporting events, stand-up comedy. Even the Super Bowl, which just happened, adds for the Super Bowl are still incredibly expensive and incredibly valuable because there is only one Super Bowl. Yeah. Yeah. I agree with that. I think Nathan's video was fantastic about this. Like he brought up the concept that like when stranger things, the final

season came out. Like it just kind of like came and it was kind of a big deal and a lot of people want to say it. But then it was just gone. It's over. Yeah. There would be fewer mono culture moments,

but those moments will matter a lot. But I think one thing about society that I can't get out of my

head that's really concerning to me is a conversation we had with Thomas Bragg of Yes Theory about the

“absurdity of our feet. And I think that's a really important one. Like something that I've noticed is that”

most mono culture now is politics, news, and like war. It's it's all stuff that is now newly accessible in our feet at like a pretty high velocity. Yeah. And what we can watch, what video we can watch is very absurd now. And that's a mix of AI videos stuff that's happening in the world. And so when I look at the impacts of society from the abundance era, it's the increase in absurdity. And what Thomas was saying was that the more absurd the world gets, he believes the more absurd

our feet get, what we are tolerance for what we watch get. Yeah. We're getting desensitized to watching absurd things. And I think AI generated video will desensitize us at a crazy scale. And so then that also increases our tolerance for the absurdity of our own actions and the absurdity of the world in general. And so that I think is a major concern about the increase in AI content and the increase of just content in general that we're consuming. Like when you open up your phone, it's almost like

the feed is attacking you. And it's like this hostile environment. So I think that's the biggest responsibility that platforms have is to, this is a very difficult nuanced and subjective thing. But it's to take a stance on how much absurdity. Like how do you even say what's absurd and what's not. But I think it is like there are things obviously like a degree of violence. Yeah. Racism, all of these things that do spread society's a part that like AI does have the opportunity

“to write to also increase that in abundance. And I think it's really important that that there's a plan”

for that. I think everything is cyclical and there likely will be a movement of being offline. Like that is a movement. It probably won't be so big because like it's, everybody's a phone in their pocket. Like people are going to be online. But I think there will be more pride taken in being offline. And again, I think similar to I watch human content. Yeah, sure. Yeah. Yeah. And I think for us as creators, like at least when I think about this, it's like, what do I want to add to these

feeds? That's something that I've really been pushing myself to think about is like, what do I honestly want to add here? Yeah. Because any strategic idea I have is going to get made. Any like business centric idea of like, oh, that'd be a good video. That's like that's going to get made by someone or something. Yeah. So what do I honestly have to say and honestly have to add? And a lot of that is why we're focusing more on live events, getting out in public with people, like, and it's an overwhelming

time. I just want to acknowledge that. Like it's an overwhelming time. It's important to take a step back and look at everything that's happening. But like my biggest piece of advice is if you're a creative individual right now, really tap into what you honestly have to add to this conversation. Not, not the AI conversation, but the conversation in our feeds. What do you have to add to these

level? And one of my favorite tests for that that I'll leave you all with is when we sat down

“with Mark Rober a couple of years ago. He said that if he has an idea for a video he wants to make,”

he just starts telling people at parties and get together and surfacing it. And if their reaction

is, oh, that's interesting and new. That's different. He knows he's got something. Yes.

“And I think we're starting to do the same thing. A lot of what we talked about in this episode”

today are things that we've been floating around to people for the last month. And getting a reaction

from and sort of testing doing, okay. I think we have something we really want to say here. Yes.

“Yeah. Okay. That's a lot of thoughts about AI video. The abundance era, the future of humans”

and society. It's a lot of thoughts. We'd love to hear your thoughts on this. Obviously this is a topic that we'll probably cover again because it is just abundant. It's all over our feeds. It's everywhere. Let us know what you think and we'll see you next week. You know what I mean? It's been a long time since I've been working on this topic. It's been a long time since I've been working on this topic, so I'm going to tell you what I mean.

It's been a long time. It's been a long time since I've been working on this topic. It's been a long time since I've been working on this topic. It's been a long time since I've been working on this topic. It's been a long time since I've been working on this topic. It's been a long time since I've been working on this topic. Save! - With visa staya.