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save today. All right, everybody, welcome back to the Dilinchamele podcast. So I am back in Michigan with my friend Lance Converse and we had a tremendous interview covering the company that he has called Tonum and we got into everything that we could possibly get into about it and it was so fun and enlightening. But today and this is where we recorded last because Tonum's headquarters
“is in Florida, but we're in Michigan. So why? Why are we in Michigan in the freezing cold?”
I'll tell you why I came up here because something very, very exciting has happened and we're going to get into the whole background on as you can see if you're watching on video transcend in the background. And the company itself is kind of like a telehealth structure here, but it's not like anything else that you've seen. We're going to talk today about telehealth in general. We're going to talk about the good, the bad, the ugly and everything in between. We're going to talk about transcend.
What it was, what it is and what it's going to be, why Lance bought it and we're going to just get me deep into all the details because let's face it. Telehealth itself is a problem. There is such a good path here on where it could go and Lance is spearheading that and I am behind him 100% on all of this. So we're in for an exciting conversation here today that I have been waiting to have with Lance ever since he brought up this transcend company to me. So first things first,
Lance, welcome back and keep always a pleasure to sit and talk with you. But I think that it would be
good if you and I had a little back and forth here on our experiences with telehealth in general over the years. I started studying anti-aging clinics in the early 2000s because I had such a fascination with everything that was going on with baseball with HGH and steroids use and everything. And that's when the anti-aging clinics started to come about and then kind of transformed into what we see today into telehealth. But that I would say going back into that time arrows when it
kind of got a little bit popular and it's been messed up the whole time in terms of what's going on. So just let's start getting into what you see telehealth as right now. What are some of the good and what are some of the bad? Yeah, you know, telehealth in itself is pretty simple. Yeah, it's pretty beneficial at the same time because it's basically a doctor visit online and a zoom with a zoom or whatever your online meeting capability is. So, you know, the
technology is always been there but there was not a specific need for it or an urgent need
until COVID. So that's really what precipitated the telehealth business and really kind of pulled it and what was good about that is they released, they relaxed the regulations and that's when these companies like transcend and grew so so tremendously because they were founded right after I think right after COVID. And they continue to see the benefits, I think the regulators and said, you know, this is actually helping patients because you can actually see a specialist or a number of doctors
that are better for you maybe than your normal doctor, you would see. You can get you a very good
“blood worked on, you can see that doctor when you need to from the convenience of your house,”
you don't have to travel anywhere or sit in a waiting room for 30 minutes and you can see a doctor more than once a year and you know, many people don't even go to the doctor once a year, don't get their blood worked on more than once a year and they probably should especially if they're, you know, overweight or they need some type of transformation in their life. So
What's happened in the telehealth business is strange is that and I don't kno...
thought about this yet and this is I think what was exciting to you is that it's a fragmented
industry. There's a lot of telehealth companies and it's for good for good reasons. Some of them are focused in one area in a rush. For example, there's a very good telehealth company but they do nutritional counseling online. There's other companies that might do HRT, a hormone replacement therapy or TRT. There's other companies that might do peptides but they're fragmented and that
“means that you have to get different lab work down if you're patient, you have to get different”
visits with your doctor through a Zoom meeting and they're convenient but they're not convenient because they're not an end-solution. I saw in, in transcend, I got to introduce to transcend through a mutual friend of the former CEO of this company, the former owner who was in ABCell told me
what transcend was doing. He knew that I own tone in the supplement company that you know well
and said, you know, these guys are looking for a partner who has researched back supplements. So when I met transcend originally, I think they were doing something for a nonprofit organization that I was involved with. I thought it would be a pretty good partnership and then met them about maybe a year or so ago and that wasn't until this November, December that actually got a little bit more serious. I'm looking at them as a partnership standpoint and then to the acquisition.
But yeah, so transcend was one of the companies. It was a company that was more of a point solution I call it than a full, whole-body solution because they were doing HRT and peptides but they were just doubling and thinking about getting into supplements as a, in supplements or just as important as and peptides and maybe sometimes more important but hadn't thought about
“some of the downstream things that we're thinking about dealing with with transcend. So I think”
the industry in his fragmented and it's right for really somebody to come in and do something that will provide a whole health benefit to patients. Well, that's the thing and we talk about this with supplements and this kind of goes with anything. Something gets popular and there's people with good intentions doing it and then it takes over and then everybody under the Sun starts popping up and I mean everybody and the problem with that is twofold on is a lot of people don't know
what they're doing. All they see are dollar size. Well, they'll do the math on something won't shit. The markup on this is this we could just do it without having any clue what they're doing and it's dangerous on two levels on because it's just a clear lack of care and understanding for what's going on and people get hurt and too there's there's saturation of the market. So what happens is is in the same thing we discussed about supplements for every two or three
that's credible. There's like 25 that aren't and then everybody rightfully so and I've been in the same boat is completely jaded. They just don't trust anything. I'm going to tell you a little story on what I did in this in pretty much and this is not I don't need anything for I get free stuff thrown at me all the time but what I did was I have all of these companies approaching me and I said walk me through the process you know and then they I do their doctor process see what
goes on and and the whole process and then yeah I'd get something prescribed to me and I would a lot of times say I'll pay you for it and they just you know now don't worry about it we want you to promote it and I can't tell you how many times I'd go through this process and it'd be like it was kind of like when you wanted a marijuana card the doctor's kind of be like you got a back problem right you know and it'd be like I do now you know but it was it was almost like that
well you got this right so that I can prescribe you whatever even if your blood work doesn't say you need it and that the the biggest problem that I ever had before was because I I was doing so much discussion on hormones and teaching people to hopefully stay off steroids but see and the implications why are we putting people on TRT when they're testosterone numbers are 6 and 700 when they don't need it and intimately motivated right and and why are we having them run 6 or 7 different peptides
no one they have X problem in their family history or whatever else and we're just prescribing them there were some places that were actually capable of prescribing anovard decadurable and you know
anabolic steroids for anybody that's listening and I watched it over and over and over and I never
worked with any of these companies not one so when you told me about this before I was like it sent me everything let me see it you know when we had the very very first conversation and uh
“because I was worried no no and by also knew you going into doing it and that's why I'm so excited”
right now to talk to you about this and be involved in it because you're going totally different way you're breaking down walls from this try through and that but that's what I want to talk about and I want to talk about all of these standards that you're setting that you're doing
That nobody does and I would say why but I know it's because of how you are b...
to express like why you take all of these extra steps spend all of this extra money let's talk about everything that's going into this company first like what are you doing to make changes right so again this was a company that did extremely well grew very very quickly maybe too quickly but the market was ripe and they were basically giving a 60 panel blood test which was great they had a medical group that we're working with that was relying a lot on the wellness
coordinators to do the analysis of the you know explaining what peptides were to the patients and then the medical group they were working with was processing the the prescriptions and so forth that would have been an HRT or peptides for the most part and there was no real follow-up after that so it could have been a GLP one and no support no extra work that you know is important like for example noted nutritional counseling or no exercise counseling no lifestyle counseling
so I looked at this and said you know this is actually the foundation about could be a really good company we can put layer in some very important things into this company to to make it a whole health longevity company and what I mean by that is adding in things in the initial analysis on the blood work that really takes scientifically driven aid driven analysis to provide not only details it surpass any of the big loud companies that you and I both know I don't want to name them
because they're good yeah but it takes it one step further and provides really powerful
“next steps and what you should do and what I mean by that is the company that we're actually”
working with that I've worked with individually in the past then my boxer actually works with his Andy Goplin's group and rapid rapid optimization and vitality research but they do this for professional athletes and I recognize the importance of it because I look at the panel at the very detail level like look you need more sleep you need more this is your VO2 this is you have sleep at me and it provides a recommendation on what the athlete needs to do to for corrective action
for long-term performance I said why can't we do that and really cone in instead of just prescribing what the doctor wants to prescribe or what we think they should get for peptides why don't we take that analysis and provide a more biomarker driven treatment plan and then when I learned later what else they were doing with Andy and Tommy Woodward doing the with their product where they were actually making recommendations from lifestyle standpoint
“from a meal planning standpoint these are the food you should eat I'm thinking okay that's perfect”
for what we need and then if I can add in the long-term you know support services like nutritional counseling by dietitians cognitive behavioral therapy with cognition therapist if we can add in sleep therapy for people that are having sleep problems and you know the meal planning to go along with it those are the foundational things that people need for better life and if we can do that with this company that would be ideal and today you know I think but then this week we're going to be signing up
1,500 dietitians under our group we have some now but this will add in 50 dietitians in 50 states so we'll be able to add that nutritional counseling in the second quarter of the share wow yeah I'm just we're already licensed in 50 states and we have about 800 providers that we have access to the other thing I want to do is get into really high level protocol very very special list who are in hormone replacement therapy and nutrition and peptides who really can develop
protocols that are meaningful versus someone just writing scripts or reading a lab and writing
“scripts that's ultimately important I want somebody to put their name on it who is a very well-known”
person so that this they can we can basically use that as a scientifically driven protocol and treatment plan
and never deviate from that yes I love that because a lot of these places were sent in me peptides
or whatever I did and then they asked me well what do you want that's right now I don't know I know that was all the time well shit I want your whole catalog what do you mean what do I want you know I want everything but I was testing it and then it was basically sending me the box with a paragraph of how to do it yeah not even a paragraph I and it doesn't tell you what it does it doesn't tell you anything that's right just essentially what do you want here you go let's take
your credit card and let's it I mean how how dangerous is that I mean it's terrifying and how many people are taken who knows what and what repercussions are we not hearing about in terms of their health I mean it's so scary and then the thing that you're talking about here that I really love the most is piece of together the diet learning the client how are you training how are you sleeping how we're all of these factors going into it because if some of this stuff that's screwed up I
doesn't matter what we give up most of these companies never ask those questions and finally those
questions are on our intake form now really I want to know how you're eating are you eating like
Number one which is great are you eating like number five which is horrible r...
how your exercises so we use all that in developing our treatment plan because those those are things when we also want to know what the what what the customer wants of what is your long-term
“goals which your short-term goals and then supplementation is also just as important you and I know”
that these people can be on a GOP one for a certain amount of time and they're going to plateau and we need to think about one training them and how to eat and educating them and how to eat the right foods but also providing the right supplementation a lot of people for example are deficient and vitamin D most that's a supplement that we would provide every day to somebody that's on a pep head therapy because we have the lab work but you know you don't see that many
telehealth companies having supplements to be able to augment the treatment plan now unless it's something that they're just trying to hawk on to everybody and verschil them all the same thing if they're even selling them either the lab companies I think the the functions and so forth super power I think for those people maybe selling supplements now I haven't kept up on them but I think you know you need you need all of the tools to all the likes of the stool to make
a good you know a high level premium conciers whole health option for people and you know that's
“what we aim to do and I think that's why trance and actually approach us is because they knew”
that we had the new research at tonum for modus and for neural and they have a lot of military people here I do a lot of work with the military so that's great for neural and the neuroprotective benefits of that and then the people a lot of people are taking GOP ones and they sell the benefit with modus and that kind of partnership is what precipitated the acquisition of the company see one of the things that really angers me is you see you know when you go to the doctor
and if your cholesterol is two points higher than where they say it's supposed to be you need to
statin right so here's what makes me mad translating it into like the biohacking world where
everybody's supposed to be caring about people and this is what I see at a lot of conventions I go to all of these different boosts and and do all of their little tests and all of the things that that we love and then they all have the same speel of you need 30 different supplements that we're selling but you got to get them from us because we have the best one that added to the day it's the same thing yeah it's literally the same thing and what you're doing is totally
different because you're actually taking each individual and like it should because everybody's different not put everybody on the same damn thing because once again I do it and send three other people to do it it was all spewing out the same thing over and over again you're customizing it to each individual's needs and you're not necessarily going hey just take this you're saying hey we got to fix this first before you start taking this or it's not going to make any difference right yeah
and basically not taking what quest or lab court gives us from a lab and having somebody interpreted having a third party expert provide the recommendation back where we can actually then take that
and say okay here's what we should do by taking looking in an expert analysis of the blood work
coupled with a provider that knows what they're talking about well on the specialist is very well educated and peptide you can coach the patient through what they what they need to do what their interests are and then marrying that together with the race supplementation the right
“work out plan the right food and you know meal planning service that's I think is going to be the key”
and we know we're looking to expand that some of the some of the things that we don't have right now for example we're missing in the supplement area a sleep stack I personally take one I've been working with an expert to do that so we'll have a custom sleep stack sleep supplement we're going to be providing because that's a big big thing for many people right now and then we're also developing with an expert in hormones a stack for a supplement a stack for women's
hormones so I think you know at the end of this year we'll have the end of end solution for what we're going to try to accomplish this year which is the the the the ability to provide nutritional counseling services the ability to provide an array of top-end research supplements the ability to augment that with biomarker job and treatment plans of peptides or you know hormone replacement there a piece of people qualify for that and then the follow-up services that we want to
provide I was going to go there next and ask if it was for men and women both because a lot of times women they they get this like stigmatization in their head that that these clinics are only for men
it's in it's easy and and I get it because you know you think hormone replacement is the first thing
you normally think of with a clinic like this generally speaking and one of the things that I'm battling right now that I'm working with a lot of more notable names that do women's work out there is helping women to realize that the lack of testosterone especially during menopause and everything how detrimental and harmful that is and how many lives that that screws up and that that misconception of well the testosterone is only for men it's like men that don't realize we need estrogen too right of
course it's very damaging and harmful if there's an imbalance there and so is this going to be also
Available to women especially women that are in that menopausals and you know...
are you going to be looking at that as well as like progesterone and other women's hormones that
need corrected so transend historically and we're trying to change that immediately has been focused on and they're main because of our basic bodybuilders and biographers and military because they have a foundation for veterans where they underwrite all of the all of the scripts for the
“veterans and that was one of the things that drew me to the organization as well but I believe they”
missed the mark and they had intentions and they were thinking about it but they're customer they were growing so quickly and you know I guess they from an economic standpoint didn't have to move out to to the women's health area but that's a huge area and people are missing the mark there if they're not focused on that because women are becoming more educated about their bodies and they need to it's important and especially with GOP ones so we're definitely looking at a
and have just recently changed our website and moving towards a marketing effort to educate women about hormones and testosterone and other options from if they're not interested in that from a supplementation standpoint that will help with bone health and hormones and so forth and yes that's an area that we're you know we just revamp the marketing group here in the scenario we're focused on you know quite a bit we're building treatment protocols around middle-age women post and peri
peri I love that you know you know what I really can't stand is is people that say well like this is inevitable it's just going to happen it's just going to happen yeah we're going to get older yeah eventually we're going to die but you don't have to accept that oh because I'm 50 I'm going to go through this and it's going to be horrible like I'm the polar opposite of that it's like we're getting to this situation in scenario we know it's coming in live and our bodies are
going it's going to happen at some point so why don't we do everything that we can we know that's in the toolbox that's right to make sure that we can have the best flourishing years that we possibly could yeah and because my interest in my love for you know preventing Alzheimer's disease that's an area that we're expanding into because people are living longer and they're being becoming more healthy as they age into their 50s and 60s and they're also wanting to take care of
“themselves more and I think there's options there that we definitely are going to be focused there”
definitely by the end of the second quarter and you know even middle aged executive men who let
themselves out their in business they definitely need transformation for sure for many of them and that's an area that I think that we're going to explore as well and looking at transformation from from that level because you know based people forget about the importance of eating right and supplementing themselves and that's just I think broadening the entire scope of our customer base one and two in fairness um people like you and I as per situ I think it's easy for us to just
we just know what we know and so we expect and we do what we do yeah every day and but we expect everybody to know it that's uh and it's just not that that way it's not really a good statistic that's interesting because um dense island who you and I both know talked to me about some of the things that we're changing and he's the one that recommended immediately said Lance why don't you
“just add some of these other questions around eating and if he specifically said how your how”
your workouts go what do you how do you how do you how to work our regimen every day and we have intake we get about 5,000 leads month coming into this company right now and um I would say and one of the questions is how would you rate your how would you rate your your your eating a one is excellent we give them very specific examples of five is terrible about 40% of them
say five which is incredible so bad but i mean it is related to the number the obesity
issue of course but these are people that are coming to a website to improve themselves they know this it used to look like it was mostly bodybuilder's magic when you look at our affiliates there's going to be a lot more women up there and you know what we talked to our affiliates like cowboy seroni and some of these other people who are very masculine guys and we told them what we're doing they're like that is awesome yeah I would have thought they would be wanting to keep
it to athletes and military they'd love it so that expansion is going to be beneficial because you're not just gonna see on our website the top UFC fighters or boxers or NFL players you're going to see you know middle age women who've had life changing experiences that have platforms that be able to help you know promote this to to others as well well there's a plethora of questions that need to be asked to really go after a full total health obtaining and I know like some people
they go and they I don't want to fill out all these questions and everything in actuality that should be a major turn on to you because it shows the actual care that you're putting into it we need to know your sleep patterns right so we can fix your circadian rhythm we need to know kind of what your routine looks like because you when I were discussing routine and regimen is very important mentally and physically because when you build routines and you do these things you
Improve your quality of life because you're dialed in your body acclimates to...
if they're good habits and we don't want regiments of drinking and you know smoking but of good habits your body acclimates and you actually become happier and healthier that way yeah and you know
“life spans are increasing but the quality of life is not so that's where this comes in yeah for sure”
we actually look at it the same way you do and I call it weeding out the tire kickers or the window shoppers if you're not willing to put the time in to fill out a form that's expensive extensive enough for us to make a good decision for you or at least a recommendation you're probably not going to stick with the program right and my my and and I think that's that that could be said for for many other industries as well but people who need to invest in their health that they're
not going to invest in filling out a form or lengthy form our first form is only about 10 questions
anyways but when the medical history form they need to fill that up we yeah and you know we need to get that from people and that that is gets reviewed by you know the the wellness specialist in the medical doctor and extensively and one of the things around telehealth that I've seen that is broken is that you you get you know especially in non-hout telehealth you get seven minutes with the doctor if you're lucky you see a half an hour in the waiting room you get seven minutes of the
doctor then the telehealth companies will spend 10 or 15 minutes with you on the phone if you're lucky just to give the inform consent in the prescribed your medications our average time is about 40 minutes on the phone with the doctor because we enforce it we want to make sure that when that person is the labs are reviewed they're done extensively they understand what they're getting involved
“with that didn't always happen here but that's what we're transitioning to so that patient knows”
that we care and they're educated enough to know the next step like for example they're going to say look you really need to talk to a dietician I know it's going to cost you 120 dollar whatever the out it's going to $140 for your first visit but you you're eating habits are terrible and this is a foundation this GOP wants going to get you to this point but you're long-term health relies on you changing your eating habits and your education that's the type of education I'll
complain that we want to you know kind of start putting in place here we already have put in place them I think honestly with all of the problems that we see in the things that that go on I think the lack of education is the biggest problem it causes the most issue because people don't know what they're doing they see like a celebrity doing something or somebody tells them that this is good
or bad and they have no clue and they just the thing that always got me the most was the willingness
and this I take from a lot of body builders that that I had done work with is the willingness to just take a bunch of stuff without no one exactly what it does and one of the things I always I always stress this antabolic steroids or dangerous no matter how you look at it but they could be far less dangerous if you just like did it with care and measured your biomarkers he'd walk all the English many of them don't don't they'll never do until it's way too late that's right and so
with what you're doing here in the structure and the tailoring to everybody and the amount of time because like you said you're very blessed to get five or six minutes with the general practitioner and they really don't ask you anything and most of them are not educated in nutrition now so of them don't ask the simple questions how are you sleeping what you're the you know how do you
“what you're asked how many are you having that is a question that's important yeah how many”
alcoholic drinks you have but the other questions are just as important as well here's one of the things that you brought up that I was going to bring up later but you already touched on it so and I and I it's of the utmost importance that a lot of people don't know you talked about the
quest and the lab court numbers on these are always ever changing and they become wider and wider
on what's acceptable and what's not I mean the ranges yeah yeah the ranges are just insane like the men's testosterone one just blows my mind you know and even recommend a daily allowance or nutrition or vitamin so for this this is insane I don't know where I came up with it's almost like they drew it out of a hat you know I mean seriously I know that that sounds crazy but that and and with the men's testosterone for example they say well it's based on
national averages of what's happened but who determined that was healthy these aren't even healthy numbers are coming so in a very obvious public yeah it's exactly I mean what are we talking about here so you're going to implement doctors that are actually going to get in there and go hey this might fall into their acceptable category but this is not acceptable that I you're narrowing it down to what's actually healthy and because by then starting with the third part of analysis
of experts the pieces of develop some of the best analytical tools AI driven and scientifically driven which can do it very very quickly which is important because that would take a normal doctor day so now analyze it the way that the Andy's team does and others do so that combination of at least doing the leg work upfront to analyze the biomarker data and then having a very good
Functional doctor review that data and then listen to the patient which is ve...
well yeah look at the medical history because that combination is important for that medical director or medical doctor to make a recommendation and a treatment plan it can't be just one because the patient wouldn't know what to do with the data and the doctor if they're not trained in it wouldn't be able to have that expert analysis going to look at the normal you know normal it's complete metabolic and say okay here's your script or your testosterone level you need that extra step of the
expert analysis and the biomarker data to really provide the detail that you need if you really want to do it the right way and then so generally when you go to the doctor you're going to get some very basic panels right you're very basic you're going to get a CBC which is a complete blood count and a CMP the the metabolic profiles so you're going to get basic liver basic kidney function basic cholesterol and sometimes that we may test it that's right and if they do it's it's simply
LDL HDL triglycerides and maybe total maybe they don't even do an oral correlation between the
“two they're just important as well no one else is interested right so you're going to dig into these”
you're going to get more deeper intricate panels probably moving from a larger panel if somebody wants to pay for the extra panel in the extra analysis they're going to have the ability to do it so we'll
probably move to 100 or panel with that extra analysis from the third party but we still start with
the 60 panel a 60 marker panel already okay so we're digging it we're going to get to the bottom of the style yeah more of the things that I talk about frequently is is heart related cholesterol related because the real real numbers lie in your apo b your LP little a your particle sizes then they don't even ever look at those unless you are just completely annihilated and have all kinds of problems they don't even talk about that at a regular doctor and even a lot of these places
don't do it at all so we're getting deep then in the trenches with what you're doing and you're looking at everything then you're going to have these analyzed by real professionals and then we're going to have a real treatment plan for sure okay so then the follow-up is important too because
“the treatment plan is good but people don't stick to plans well that's why we want to make”
sure that they're invested in their health up front that they put in the time to fill out the forms the right way they they make show up on their visits and then we're going to strongly recommend the coaching for one thing or the other if they are already eating a great diet and they already know how to do it many bodybuilders probably know some of that and a lot of a biocracy but the normal people don't and that's going to be a strong recommendation so good supplementation which is
always the key and then dietitian registered dietitian services and I'm not talking about nutritional
counselors you know and I know the difference between the two I couldn't get a I could be an nutritionist in a week I can't be a dietitian I have dietitians that work for a settonum and they always correct me like we're not nutritionist lands were registered dietitians which are clinically certified people they can read labs they know how to build a plan on a treatment they not to build a meal plan from a treatment plan they know what people should be eating if they're
“on a GP one yeah they need that extra protein that's the level of support that we're implementing here”
but I do want to stress something too that you said there is yeah people may have good diets I've been doing and teaching and coaching nutrition for 15 years but you know what I still need somebody to because we're our own work beneficiaries so anybody out there that thinks you're eating good because and this is another one a lot of people tell me they're eating perfect and then I'm thinking well why is nothing working well because then you get it on paper and they're not eating
perfect you know you I'll say add that up and tell me what you see here and it's like whoa you know so we all need it so just anybody listening just because you think you're doing good you need this kind of coaching yeah and one of the things that we we do at tonum is we have we struck up a deal with a
old friend of mine who owns my net diary they have 30 million people that use that that product
that is an excellent product I did and they just added a new AI component to it we give that to our everyone who buys a bottle of motis gets gets the the free version of the app even if you get a six month supply you get the premium version of the app which includes a lot of other additional things that you can do but our nutritionists have access to that so they can provide the coaching they need so you know like I have people that you know every once in a while we'll get
a support response back in to said how I haven't lost the way that I wanted to we said did you download the app no because they don't know because after six like six they're around for six weeks motis for example doesn't really start working for five or six weeks so you know we we explained to them you know why don't you talk to our nutritionists well I'm not going to pay for it now we'll do it for free we want you to get we want you to get healthy and nine times
at a time they're not eating the way they thought they probably thought the one they say we're eating I'm eating one but one of the funny things that happened to me one time was I had a someone who is in the clinical study you telling me he was eating really good and I looked at this his his I said can I have permission to look at your your his my net diary log and I looked at it
I said you know you're eating 2000 calorie I mean a thousand calories of snac...
and he said yeah I'm like and pizza night is not three nights a week it's maybe one night every three weeks but not three nights a week little Caesar's pizza's a reading or six hundred calories each
I mean it's right there in your log is what I never looked at or I just log it I like but it's
you know when I first did one of the first large obesity studies I've 15 years ago we used this same product my net diary was very early on and we had 12,000 people and in 12 different languages we'd like we had to translate that whole thing it was a huge study for the Bel week study which ended up not it ended up getting approved but pulled later but that that I understood the importance of up tracking your food and exercise and people not understanding and not ever being thinking
thinking and they're eating good but not having any clue you know and I told you this I eat very similar every day and whatever and I track everything still oh you do I do just because I and I I have a memorized but I sell regularly I don't even know I am so regimented that I know I have like you know certain number of egg whites in the morning or in certain whole eggs and egg whites it's almost consistent it's it's scary it's boring itself you know what I'd say the same thing
but I actually like it I know you know worrying the most it was I know it's like what we talked about I mean my wife loves to go out to eat and she's skinny and good shape and everything but
she's like you are boring but I'm happily boring now it's it's it's always nice though to
see that kind of structure and then to to look at it and then you can actually see because a lot of people don't they don't know and they tell themselves or eating good it's it's kind of like the thing where I always tell people go into the mirror and have the conversation with yourself and
“ask yourself and be honest and when you have that conversation it's like okay and that's why it's”
so but psychological people actually see themselves different than what's real and until you see yourself in a picture you should pay take a picture yourself and you think look at it versus yourself in the mirror because for some reason psychologically you think you're better than you are until you see yourself on camera in a picture you're like holy shit that's why a lot of actors are like they don't want to see them so no I know that's it when I do the mirror thing it's it's the
conversation oh yeah because I you're better than this well you can be dishonest with people and you can actually tell yourself lies and believe them but when you look in the mirror if you can lie to yourself it's like man you got some problem most people can you know and I've done that with myself multiple times in my life where I'm like are you really like doing this is this really who you are is this a good thing and when I say no and I don't like what I see I make the changes
yeah that's awesome you know and so that's the same where we can correlate to what you just said which is where I was going look at the picture okay and be honest when you look at the picture like I've had on that before I'm like man my face looks like shit it's like back right now like what's
going on here the few times I've ever slept you have to be willing to accept that you're never
“going to be perfect and there's always something to improve and that's why the coaching so important”
because it holds you accountable yeah he's not everybody has self accountability so yeah so one of the things that I think is important around coaching is having something to make you know having the ability to actually validate or verify what somebody's telling you so you could talk all day long to an individual who says are eating a good diet but not losing weight and you can't figure it out I'm throwing the GLP one it's probably completely stopping them from eating so you know
that that's one thing but when you for example it might be on a supplement or you might be on you know some other type of weight loss product if you're actually using that technology to track what you're doing and an nutritionist can look at that data they can actually make good recommendations and I've seen so many times these great dietitians are looking to say if you just did this it would have a huge impact so we thought about that and said you know what I don't know
if I can knock it out before the third quarter or fourth quarter but I did talk to my friends at my net IRA said I want to be able to do a bigger deal with you guys I want to offer this up to all of our people that are in the transcend organization and get everybody using this app for a number of reasons one they also can integrate a lot of other things they can track your exercise and track your steps or tracks all of the other things so it knows how many collars you're burning
get down to the macro level and like real level but the other thing is it's got integrations with all the variables so that's another area that I know Andy Galpin and his team and we are
“very interested in as well because getting that biofeedback from devices is going to be important”
how we tweak this program it's a little too much for us to try to take on right now with all the changes that are going on and adding in the counseling but we definitely want to move that way hopefully before the end of the year because that will really be a key for us especially as we move in next year and starting to do some of our own human research studies with this so let's break down the procedure like what somebody can expect when they come in and sign up let's say
hey I want to change my life I want to get going on this or I've got issues and I don't know
What they are what what's the whole procedure from kind of getting started an...
wouldn't say start to finish because it could be long but just the best it's pretty simple actually
“so basically usually somebody either hears about us there sees an ad that one of our influencers”
does and they fill out a 10 question intake form right after that if they know what they're doing they can immediately just buy what they call a starter pack and the starter pack is they can either get their if they need it if they want HR HR tea or they need HR tea they need to get a lab lab worked on they also have to get a physician visit and they can buy that immediately they get set up immediately secondary if they still want more have more questions we're setting up an
AI automated we already have it set up a chatbot if they can communicate with it's been educated already on all of our platforms and you'll have quickly those things learn so those are structured ways that people can get Q&A if they want to talk to a live person they will talk to one of our wellness specialists and you've talked to some of them they outstanding they know more than most functional medicine doctors do about peptides in HR tea and they're very very well worst they're
very well versed their job is not to make a recommendation their job is to educate people on what they do and that takes about a half an hour they listen to the goals and they say well this is what this peptide does this is what that peptide does but we need to get your blood worked on that needs to be reviewed by a clinician has to go through our analysis tool and then you set up with a doctor to have a 30 minute or 45 minute conversation so that process takes
about a week or two until they get their lab work back and they have the competition with the clinician there's a coordination then of what the treatment plan looks like and that could be some supplementation if they don't qualify for peptides or they don't want any prescription medications or it could be in a range of range of different things hormones and peptides supplements and if they choose to to do some of the nutritional counseling they can do that
they should get medications within three to four weeks maybe five weeks depending on the availability in the state that they're in and the process starts there they have that wellness
coordinator that one is specialist I should say I signed to them from the first time they talk to them
all the way through the rest of the their journey with us so that person's checking in with them every couple of months here and there if they're not associated with the dietitian this doing that just to keep them up to speed on you know what's going on and they have to get their labs down
“again usually I think depending on what they're taking every three months or six months okay”
so yeah so that's the process currently long-term process is going to be adds we add in additional services obviously they're going to have to order their supplements every month but as they we add in additional services there'll be other touchpoints in case they have other things they need sleep therapy or if they want cognitive therapy those are things that we're going to be adding in so you'll you they'll be able to get their supplements from you that they need
that's right okay so currently we have four or five supplements now we're developing a sleep stack that has worked it's actually a derivation of the human and sleep stack could be part of that but yeah which worked really okay for me it didn't work perfectly I added one or two more things and that's being medically tested now a couple of things around women's help women's hormones and one of the things that we because we have we have so many data we have
I don't know how many how hundreds of thousands of contacts of information that we have but of different humans that we've touched in the past but we're doing it analysis right now to
say what are the what are the vitamins and the supplements that are most important for these
people on these types of therapies and we finally gotten that down to I think seven or eight different supplements that people need all the time and they're always deficient on vitamin D obviously the hormone is going to be one of them and then they'll be able to just get that as part of the package and heavily discounted all research back okay so if I was going to go to mitochondria support I would go to timeline because it's was research back supplement
and I am not a believer in private labeling things either I believe if we're going to go to the best in class there's a come marketing opportunity they might you know what I reciprocate so yeah
“yeah so that's the that's the air that's the that's the that's what we're putting in place now”
so like a lot of people are deficient magnesium or D three is that okay to you you have well exactly okay perfect is that you know honestly some of the biggest problems I see heart rhythm problems cognitive problems and everything that like to like deficiencies vitamin deficiencies or toxicities from using too much so okay so basically product wise on what people are going to be able to get is TRTH or T peptides subscribe and supplements
vitamin supplements and then the counseling services yeah the counseling service to me is the
most important for sure absolutely okay awesome and so the procedure is long like intricate long
I mean so it's very detailed it's very customized and so when you come in you're not going to feel like you're in a major university of like 300 in a classroom you're going to feel like you're in a private university getting one on one treat that's the goal yeah okay sweet so one can really
Expect when they come here for life altering changes yep and it's four men an...
the reason they called it trance and that's right I love it I love it so the long-term plan here is to just grow and expand and get everybody involved as we can yeah expand and provide we're going to focus on things that we could do great I don't want to be everything to anybody we're not involved in sexual erectile dysfunction or anything it's not a key area of mine
“personally it's not an interest I mean it's an interest in mine but it's not an area that I think”
we could be experts at that can be for other people but I think we're going to focus on the the major areas that people are deficient in that we can we can solve with scientifically driven you know biomarker driven treatment plans and you know we are considering a rebrand of the company because as you and I know we were focused on bodybuilding and and and and and biohackers now and
I think we really need to we always are to ourselves to expand out into the women's health area
and to these negatives into you know the upper middle aged population that probably is still very young and once it still take care of themselves want to protect their brain want to keep their body and shape look good at 60 that's I mean I'm 60 yeah it's not my company but ideally would be for everybody for sure yeah I think that's the well you show the sign coming down here it says inclusive you actually pointed to it and yeah inclusivity yeah I love it yeah so can you get
“into the rebranding at all like what you're planning or is that okay we will okay I can't do what”
right we'll do it where a couple of weeks away yeah well we're going to have to talk about that at some point because I'm you know I'm always intrigued by all of this well it's going to take the tonum path in terms of the you know the branding and tonum channel was excellent that doing that with with Chris our our creative designer and they also came up with any name it's being trademark right now it's actually been filed and it's going to be a lot in the orbit of of I understand
so we're good health us but that one you that's right or best health okay sweet so I want to make sure that it's well known because like I said for the women especially I just want them to not be fearful and to know that this is like safe haven and this is what to do and where to go because I feel like men struggle a lot as they get older but I feel like women are worse because they're sure for sure yeah they're underserved and I hate that you know my wife came to me several years
ago and she's like you talk way too much for just men and not enough women I don't think so well not for my experience not now but she's the one that switched me you know this was like six seven years ago so I went from like 90% man 10% women to now it's like 48 men and 52 women like my statistic show and I feel like there's so much like misunderstanding and under under appreciation and not enough information given to them so I want to make sure we're stressing the fact that
this is a place where you can come to fix your life well we did only we did a facelift on the on the website because if we went to the website a month ago it was very very masculine yeah i builders and so forth so we did a facelift because we didn't have the rebrand completely thought out
or a timeline put in place there will be and we're never going to neglect or forget people
that have put us on the map in terms of our customers or oil customers and our influencers for that matter but the new a website that's under development now is going to be very customized for each user community that we have so there's going to be landing pages so a woman's not going to come in and see you know a top body builder or sea fire but if somebody sees a fan of cabbages around he's going to come in he's going to see cabbages around he and all of the other
UFC fighters in my box are up there as advocates and talking about what's happened to them the women will see a fear of middle age women are young women talk about they'll talk about people all the experiences that they've had with with with with with the with the company and how it's changed their lives so they can actually learn from them and with all the things just going on with AI with chat bots and so forth you can ask those questions you can find out
who's also on the product and what is done for them it's just amazing what we're going to be able to do here in the next year with the rebrand and just opening it up to a larger customer base that's really underserved and under educated for that matter so we just get online sign up on the website and it's pretty simple from there you you'll have a video meeting with the doctors or do dietitians and everything we're sharing that right I love it man it's amazing how far
“things have come it really is and how nice of us tonight you have to leave your house that's right”
that's right I love it nobody wants to sit in a doctor's office now not never happen to know
for a five minute visit I don't ever want to but okay so I'll link everything down down below for everybody but right now the sign up is that is it just transit yeah transit on company dot com okay perfect it's pretty easy they have a lot of SEO value they've been around for a lot of
Their leaders so if you just you can go below them or just look up transit do...
yeah I can tell you right now by this facility alone and being in here I've told you 50 times
“I'm impressed I am I'm probably saying it too much but this is so well done and knowing that”
you're taking over here in terms of where it's going I'm excited man we just we have a new CEO started a month ago who has founded and and sold to very very well known telehealth companies and he's a supplier to work with he's a very dynamic young man and fun well funny and he's just
always positive and he's definitely going to help take us to the next step because I still have my
“full-time job at autonomous the CEO so they're the chairman of this company and up here every”
every what am I coming up now every other week but now I'll be coming up once a month I'm excited man you know I I've been approached by I don't know how many telehealth companies over the years and and I even told you before I backed out of a big one that I was going to be a part owner and then I feel like the reason why is just sitting right here now
“because that you know now I get to help you with this that's what it's right and that's why”
the things happen the way they do and I don't question it I just but it always works out for sure
I really appreciate you taking the time and effort to make this what it's supposed to be like I said too many aren't I'm not going to throw stones with names or anything like that I just know that there's far less that that are doing it right than should be and so it's a sort of real blessing that you're doing this and for me to be a part of it with you and it's just an honor to to even know you man because you're the kind of guy that I wish there were more of
them but it's it's nice when when you get one around you don't want to let them go you know thank you and I told you that from the start so guys women everybody out there check out transcend I'm going to be talking a ton about it and we're going to make sure that we're we're helping everybody get healthy in the right way and the honest way and doing things the right way so Lance again man thanks for having me here thanks for doing what you do it's just
the sauce of man thank you bro awesome all right everybody well that wraps up another one this gives you some insight on telehealth on what's going on how we can take care of ourselves and live the longest and healthiest lives and look we're trying to add years to our life here so and quality years at that so that being said stay tuned for playing motorcom Dylan Jamalian Lance Converse signing off.
