Kyle Forgeard Breaks Silence on SteveWillDoIt Controversy, NELK, & The Truth About Happy Dad

- We'll turn the house. - Franks. - Traveling and boy's being boys. I feel like those were the three recipes of like what made a Nelk video great.

- Guys, we're looking to do our merge way different than any other YouTuber. - You guys have consistently been able to spin up businesses that end up being massive, wildly profitable and extremely viral.

What we had was special. Like to be able to get 300,000 people on a e-commerce website, it's insane. Money, everything I got, bro. I have two million and watches.

How much am I got in the cars? - Five for my crew. - Five for my three million cars. I've probably got like 12 million real estate. - What do you think about Steve will do

its financial crisis?

“I think we're just on like two different paths.”

Friends are always gonna have little back and forth

a little bit and then you add this high stakes business and different people and everyone's here telling them different things. - It's embarrassing. I want to say, I believe 300,000 on advice.

- I mean, he's a little, the head with gambling. For sure, like he just, he's his different. I've never said this before, but. - Kyle, thank you so much for coming on the iced coffee hour podcast.

We really appreciate it. - Appreciate you guys, yeah, thanks for having me. - So first of all, we have to apologize because of Andrew Schultz. - Oh my God, yeah.

- So we had to start it all last year. - Yeah, we had John's idea on the podcast. - And I asked him a simple question. Innocent question, you ever filmed an episode and not posted it.

He said yes with Andrew Schultz, he explained why. - Apparently, him and Stiny were just going at it. At each other's throat, the entire episode, we posted that short. - It blew up millions of dollars.

- Yeah, yeah, the confidence.

- Yeah, yeah, the confidence.

- You got this audience. It was all like commenting that the likes on these posts. - Were you guys surprised by that one? - Not that one, not that one.

- Not of all the things, yeah. - Yeah, I didn't talk to you. - You probably dropped a lot of gems and that was the one that. - Yeah, yeah, that was the whole.

So you guys started that whole situation. - Yeah, I guess so. - Yeah, technically John started it. And we just fan the flames a little bit. - Yeah.

- That was an interesting situation. I mean, when we did it, it was definitely awkward. And then, but it was weird. If I can remember too, I'm pretty sure like, Shals was the one that hit me,

'cause me and him and John were in a group chat. And Shals was the one that's like, yo, like, I don't think we should drop that. So I was like, are you sure? Like, I thought it was funny 'cause if you guys

see my reaction to it, you're like, I'm just like, bro, it's a- - I didn't think he was that big of a deal. - I'm just, I'm sitting there, I'm laughing. I thought it was funny.

So I was like, why not? Let's just drop it and he's like, no, like, I think we should redo it. We could do it better. And then when you guys drop that clip,

like, Shals just goes online and says, like, release the pod, like, well, he said, then instead of like, hitting me and John in the chat and being like, yo, boy, is this his funny now?

Like, I like this narrative. Why don't we just drop that episode? He kind of tried to like flip the script on me and say like yo, like, they're holding the pod out and I was like, dude, I don't give a,

like, let's just drop it. - It's good marketing though, right? - Yeah. - I think it's so funny. - I feel like it will judge these pods so much.

It's like, it's a conversation, you know? - I don't know, I thought it was funny. - It's true. If Graham and I have one slight disagreement on air, everyone thinks that we're just constantly hating each other.

Like, no, like, we're just having conversations. We'll boys do. - But we're playing up for the cameras sometimes. Like, do you ever find yourself doing that in a pod too? I think it's, it's so weird how all the negative

only goes viral too. Like, I even notice us with pods,

“it's like, they ever feel like you have to force yourself”

to kind of say something negative about someone like,

- No, it's always do better than being pods.

- That's what I'm saying. Like, that's what's weird about it. Like, when John comes on that pod of everything he says, it's only just the negative back goes. - Yeah.

- It's a weird state of the internet right now. - So you gotta tell us how many podcasts do you film and not posts? - I don't, not many, bro. - Is there any other things that we can get?

- We can get a clip from where people are gonna be like, release the pod. - Try to think. - You filmed one with Kamala and it just didn't go out. - No, you had to drop that.

You had to drop that. - You guys know we've dropped anybody. We've had some bad people on. No, I don't think so, really. I mean, we'll do internal pods

and they'll just be kind of like boring and we won't drop them. But no, nothing that we've really held back like that. For me, I don't really care. I'll just drop it, like, yeah.

- That's good, yeah. So it seems like you were quite a lot of hats. You're an entertainer, entrepreneur, marketer, what do you think you resonate with the most?

“I like all aspects of the business side of stuff too, you know?”

I think we're being able to wear the different hats is what constantly makes stuff entertaining and fun. Like I get to be on camera and do the content side of stuff and that's fun, but then I get to flip that script and put on a different hat and like, you know,

talk business with John and like talk about the business of happy days and the strategies through that. I don't know if I could choose one specific aspect. Like I love being able to, yeah, switch hats and do them all honestly.

But I do enjoy the business side of things too. Yeah, I think you do the business side of things phenomenally. Like there are many other people with the same amount of subscribers that you have, the same amount of views,

the same fan base, the same audience. But you guys have consistently been able to spin up businesses

and extremely viral.

So I'm curious, how many people do you have

working on your businesses right now? I mean, I happy that alone we have 120 employees between the US and Canada. See, that's insane, it's insane. Happy that is insane.

And then at Nelk, Nelk's mostly like a content operation now. So we probably have around 22 employees full time. So we got like five videographers. We got gay by our assistant Brett, who's another assistant too. People that just help out with socials, stuff like that.

Yeah, so probably all your 150 and 170 employees. Because I remember when I saw your videos in the very beginning, and then I saw the phase where you guys were like out partying and drinking and like hosting these massive events.

And I think behind the scenes, I'm like, you guys are really smart with the branding and with the way you position yourselves. And even though some people see you as like the party dude, I'm like, dude, this business is massive.

Well, we did some party for sure. Yeah.

“The only thing that's different now is I'm 31 years old.”

So I don't know if you guys have a party. How old are you guys now? I'm 35, I'm 27, 27, 27, see. I mean, dude, I can't party like I could and I was 21, right?

I get hungover like, how many drinks does it take to get hungover? I mean, when we party, we party for sure. Like, if it tonight's gonna be a celebration 'cause we just did our 100 miles, we got UFC. So I honestly, I haven't even had a happy dad

since like December, what do you do, man? You got one on the table right here. Yeah, exactly. We mind already crack. We bunk these specifically for you.

Yeah, yeah, yeah. This is my first one since my first training. It's been like 50 days, bro. I don't have a happy dad. I asked you if you wanted a happy dad.

He doesn't like the drink. I get so messed up if I drink. If I had more than one drink in a night, I feel it the next day. And then I think you get over, yeah, I mean,

“when I was 21 to 26, I didn't even know what a hangover was, too.”

And that's like probably that magical air of no case. That, that we're talking about where. We talk about it all the time, like even me, Steve, like Jesse, too, we talk about it where it's like, we would be on a trip and we'd kind of,

we were always trying to be a little health conscious,

believe it or not, like trying to be in the gym and stuff. And so we'd be like, we'd be in Europe or something and be like, yo, we're not going to drink today. Like we're in a try to just like, you know, let's get our content, but we'd be sober

and we just try to get something, like we try to get something. We wouldn't get anything. And then we just start cranking a couple drinks. Next thing, you know, magic just starts happening. And it's not magic, though.

It's business. It's like, that's what I mean. So drinking became productive for us. Yeah. And that would happen time and time again,

where it'd be like, bro, if we start drinking, we just get content, which obviously is not really probably good for the mental health. But that's kind of just what Nelk was always like, partying, pranks and like maybe traveling,

boys being boys. I feel like those were the three recipes of like what made a Nelk video great.

“So what's the worst thing that's come from all the drinking?”

There's some crazy Steve stories for sure. Oh, no, not, not like, I think that's it. It's all said and done, you know what I mean? But nothing like nothing too crazy. Yeah, well, since we're mostly like a business,

finance, entrepreneurship, hardcasts. What I'm curious about is the fact that drinking was like such an important part of your business, you consider yourself an entertainer, an operator, an executive.

I feel like you're just a really solid entrepreneur. Slash visionary. I'm curious. Who comes up with all of the different ideas? Because it's not just like full sender.

It's not just like Kyle or Nelk. It's like, you guys have happy dad who came up with happy dad. So I mean, we could get into the story of that. But yeah, actually my first ever employee manager drew manager drew if you guys know him.

I've known him since sixth grade. He grew up on my street. So he was like our first ever me and Jesse hired him. We were when we were working out of my basement. And at that time, we were drinking Corona's.

And Corona was typically a drink for like older people. You didn't see like Frac kids drinking Corona's. We were drinking Corona's and we started saying, it's Rhona's season. And we started saying it in videos.

And then, you know, saying it in videos, saying it in videos. And then we would start to pull up to Frats in our videos. And I pull up and they all have Corona's ready for us. And they're like, given us Corona's. And I was like, damn, like, this is crazy.

Because I always seen my dad and my mom drinking Corona's,

not like Frac kids. And then we did a merch drop. And we sold no lie 24 or like 22,000 units of Rhona's season shirts, just like we had two skews, white and blue, 22,000 and 24 hours.

What's the gross revenue of something like that? That's got to be lit in size. I mean, maybe $56 million. I mean, shirts were like $29.99. It's about $5 million.

Yeah, and then profit's probably like all set and done. Maybe like 40% with like all set and done. Did Corona not sue you over that? No, so we wanted to get a deal with Corona. So we're like, y'all, like we tried to reach out to Corona.

Now that I'm in the alcohol industry, I understand why they couldn't touch us. 'Cause we're chugging beers in public. We're drinking in stores with target uniforms on. So there's so many rules in the alcohol industry

with like marketing that you like can't break. So now that I'm in it, I understand why they couldn't touch us. But it worked as a blessing in disguise 'cause different companies would approach us and say, hey, take 10% of our alcohol company

or here's X amount of cash to like promote our company. But bro, when I saw the influence that we had with alcohol, like I saw it with my own eyes.

“And I was like, dude, I think this is a billion dollar play.”

And you came up with the idea of happy day. I came up with the idea of launching our own alcohol for sure. So I had met John at a dinner. He's told the story, but he was with Justin Bieber, who I was obviously looked up to my whole life.

You know, growing up in somewhere. He's my age too. He's my open Canada. Bieber was a fan of ours. 'Cause he's, we've done like hockey pranks and stuff too.

So I'm sure he liked that. But I met him with Bieber and then me and John and Sam got a dinner.

And we chopped it up and they basically said,

like, yo, how can we help you? Like, we want to help out in some way. And I was like, listen, I want to start an alcohol company. If you guys want a project manager, 'cause I know, I don't want to do the business side of it.

I don't want to do the cans and the shipping and any of the logistical, like, Sammy or C.O. is an absolute killer. I don't want to know anything about that. I want to stick to the marketing, the strategy, and the branding, you know.

So they said, yeah, we're down. So we kind of teamed up and we came up with the name Happy Dad. We kind of just put in a group chat. We're like, everyone spit out names. Winning names going to get like 5K.

And someone came up with the name Happy Dad. And we all loved it. And then once we came up with this logo, I wanted to go for a beer vibe on a seltzer. 'Cause all the seltzers were,

it was all women drinking them, right? Like, there was the skinny can, too. So we wanted to go for a retro beer vibe on a seltzer. And we wanted to go after the male demographic. So right when we saw this retro logo,

we just fell in love with it. What was the second name you almost went with?

Well, originally we're always debating, like,

“people were telling us, too, like, oh, why don't you call it full sun seltzer?”

Or like, milk seltzer, like, what's Happy Dad? Like, why Happy Dad, right? But if you look at any of the brands that have sold, or like, eggs it in, which could be a potential play for us, too, right, is to exit.

Um, you want the brand to be bigger than milk or full sand, right? I think you kind of, you box yourself in, if we were to call it, like, obviously a milk seltzer, right? Yeah. Happy Dad, we want to, just, we want to use our existing platform

to promote it. But obviously we want it to be bigger than us, right? Like, look at Casimigo's by George Clooney's shirt. That's something, right? A lot of people all tell, I'll be like, yeah, you know, like,

Casimigo's like, George Clooney started that and, like, sold it. And they're like, really? And like, that's the goal with Happy Dad, too, with me. Like, the more, sometimes I'll see people in the gym now, and we'll be wearing a Happy Dad hat.

And I'll see this. I'll go to them and try to make eye contact with them. And they're like, they, like, grill me. They don't even know who I am. But I take that as a compliment, because I'm like,

that's true. This is really working, because if this is ever going to sell, or exit or become, you know, super, super, super profitable, it's not, it's got to be way bigger than milk.

“And I think that's a mistake a lot of other influencers”

are making with their products is they're just too much of the face of it if that makes sense. If they go away, the product goes away. Yeah. So isn't it, isn't a good idea for you not to wear the Happy Dad hat?

I just love the Happy Dad hat. It's pretty marketing. I mean, I can still wrap it. But sure. If you look at our Happy Dad Instagram, like,

you're not going to see me like an every single post. You're not going to, like, I'm, I'm on there. But it's also like, because a lot of these companies too, their skeptical, skeptical of celebrity brands, right?

Like, there's always this fear of, like, oh, that's a celebrity brand.

That's an influencer brand. There hasn't been that many that have, like, really sold. Like, what's one that's actually sold, right? Besides, you know, he says, yeah, I was about to say, "Hey, Lee, Lee, Lee, Lee, Lee, Lee, Lee."

Cars himself, right? A little bit of it. Ah, I mean, that was a $20 or $40 million acquisition. This would be, like, the, hopefully, billion, right? Have you been approached at all to sell Happy Dad?

Not to sell. No, we haven't even, like, thought about positioning ourselves to sell. Yeah, we're just, we're growing so much. We're the only, I think, us and white clot are the only shelters that are still growing.

Every other shelter is declining. White clots growing in, like, single digits. And we're growing in, like, double digits every year. It's been four years. So we're just steady growing, growing, growing, growing,

our distributions growing every year. Are you taking profits from this, you just reinvesting? I haven't seen, I haven't taken a penny from you. Really? Not one single penny.

Has it been tempting to take any money from Happy Dad? No, because we have much bigger goals than that. You know, I could take a salary from Happy Dad, but I'm in this for the long term.

Like, to even to see where it's been now.

It's been four years. Yeah. It's blown my, my wildest dreams to see where it's at. So we're in this for the long term, yeah. So out of one can, what can you sell one can for?

And then how much profit do you get? Um, the profits about like 12% when it's all in? Yeah, I mean, but we don't control the prices of the cans. That's up to the store, right? Each store.

So sometimes we'll get flat and they'll be like, why are you selling the 12 pack for $40? And we're like, you know, that's up to the store. Like, we can't tell the store to sell their price for. So what we do is we make it, we make it through a brewery.

“And then in each state, you have to have a distributor,”

a different distributor, because all the laws are super old. It's all like laws from prohibition. So it's super old school laws. So we don't even sell directly to the store. So we go to we sell to a distributor in a state.

And then that distributor sells to the store. What's the craziest law that you've seen when it comes to selling alcohol? Because I saw you had that hole like happy that do's in don'ts. And I think one of them was like, you can't. But what I wanted to tell you,

but I didn't want to do the most of the students. The messer, by the time, leptopy, soft, handy, internet. And so master's, I tell you. I tell you, they can't do the same thing. Yeah, you're my manager, right?

But you didn't do anything. Egal, this is what's going to happen. It's going to be a waste of time. And when you're working, you have to buy it. That's right.

Safe. That's how it is. It's going to be a waste of time. Now it's just a waste of time. Market, drinking the beverage, right?

Isn't there like you can't associate it with health and wellness in any way? Obviously, you can't say alcohol is healthy. So I think it's definitely like macros-wise compared, if you compare it to a beer. I mean, a corona has 13 grams of carbs.

This is two grams of carbs. So obviously, you can't say it's healthy in any way. You can't associate it with like, can't like drink it in the gym. Obviously drinking and driving.

That's obvious. The rule of the rule, I hate the most, is you can't. You cannot, on another alcohol product.

“So you have to believe this, but I can't say like,”

I can't like, I can't say.

Or maybe you realize how we've never really said like,

yeah, it's been no milk campaign like ways. Is that, but that's a rule. But how can Mr. Beast say that? Because it's Hershey. It's alcohol.

It's only alcohol. So it's just something that all the alcohol companies got together. There's like, yo, let's just shake hands. It's not, I don't know, I don't know. Yeah, it's such old school laws.

So that's, that's one thing that like, I wish we could, because you don't know what we would do. Yeah, well, like, even Steve, imagine him on other brands and stuff like that too. Like, but that's, so that's, that's one interesting rule to, yeah.

And when Jack and I first started the S coffee hour, we had to figure out everything ourselves from the best cameras to use, the best editing equipment, how to get guests, the best audio, the best mics, everything. Every day was a new challenge.

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What percent of happy that do you want?

“I think like all in for Nelk, like Nelk as a whole,”

around [bleep] percent. That's phenomenal. On a product like this now is like, I think that's a story. How much did you guys use? We didn't raise anything at the beginning.

Oh my god. Yeah, it was self-funded. So they put up a little bit for production. So Nelk did not put in anything too. So we got that one away.

You don't get equity usually without putting in money to do that.

And also like, yeah, so I kind of negotiated my deal first.

And then like Jesse and Steve's deal similar too.

There's no like, there was like talks of Phantom equity too. Where it's like, but like, we all own this like it's ours. It's, it's, it's a good, yeah. And we have incredible partners. John and Sam are like, I love John is best on it.

John's awesome. Yeah. He's a genius and then Sam's just a complete robot. Where he's like, he's the hardest worker. He inspires me like his work.

Okay, who's the smartest business person that you've met or been around? Like who didn't go to for advice? I got a John a lot. John and Sam, they're very, I've learned a lot from them too. And what about besides them?

Um, Dana, Dana White for sure. Yeah. He's someone that I've learned. I've looked up to him my whole life too.

He's always been one of my business inspirations.

But yeah, he's just a guy that like, he never quits. He never takes no for an answer. So I think that's one thing I try to follow in his footsteps. He doesn't, you know, back himself in a corner. There's always a way to something to figure it out.

Like what he did during COVID, just like seeing his leadership through an area like that. So him, but yeah, John and Sam definitely have learned a lot from them. Can you say what the current valuation of happy that is and like what you would sell it for? In a dream scenario, when you exit, you get a big, like, you get a big cash bag. And then you get to work.

I'd say you get to work for the company for X amounting.

“Yeah, it's usually consult them do whatever you need to do.”

And then also we're not just going to sell to a company that's going to drive it into the ground. Like you're going to partner with a company that's going to take your product and like get it. We're only in two countries. Yeah. We're in the US and Canada and like we should be in Australia.

I just went to Australia. Like we have as much fans in Australia as we have in like Canada. We went to Ireland. We get sworn, like we could be everywhere. So if we ever exit, it's going to be with the company that's also going to take happy

dad, see our vision and help take it to the next level.

But what would you say were the three most pivotal business decisions you've made in your career? Like what changed your business the most? Our original merch business was pretty historic. I don't think anyone's really able to know that was so good. That was crazy.

But that was kind of, that was a blessing in disguise. It was because we were just, we just became the underdogs. So I think it to answer that was just being authentic, probably. That was number one. Was we started in that prank era where I don't know if you remember, you remember how many

pranksters are like, "I used to watch them all." Yeah, Vitaly. Vitaly. Vitaly. Yeah.

Roman. Roman. Yeah. Roman. Roman.

Outworld. Oh my gosh. Who else was there? Yeah. Roman atwood.

So many people.

But those are typical prank format, which is like intro prank, outro.

And we were kind of following that. And then when we kind of just started being ourselves being more authentic, like drinking in videos, like just making jokes that we would make off camera, being ourselves, that's when people really related to us. It was that and the prank, the perfect harmony.

“And through that authenticity, I guess that's what's, that's a little bit because YouTube”

demonetized us, right? They did you guys know that? I remember your cool video. Yeah. The cool video.

I watched it as soon as you posted. I was telling the prank. That's how I got into YouTube. It was watching. It was like prank videos.

Yeah. So that's that. I mean, anytime you mess with your boss, it's not a good idea, right? So we pretty much mess with our boss. We got demonetized.

Yeah, we had to private all our videos. Yeah. Remember that? Two strikes. So we thought they were going to delete our channel.

So we just private it all our videos. Explain this Google video for anyone who hasn't seen it. So yeah, we got big off doing fake employee pranks. So we've done, we've worked that, I've had many jobs. I've pretty much worked that every single business, doing pranks, target, Walmart, Apple.

Apple, Apple. Amazon. Amazon. So we put on the uniforms and then we go in and we mess with the customers. And then the employees.

So we decided to do a Google one, a fan hit us up and said he had like a badge for Google. And we're like, this is too good. Like an office prank. So we got the badge and we snuck in. And then we pretended to like work at Google and we were messing with people on the cubicles.

And then yeah, Google did not like it. They did not like it. Did they reach out to you? Did anyone know they like reach out? You don't emcee it.

What an emcee? Yes. So we were with an emcee and they dropped us. Obviously. And then no, but Google didn't reach out.

“I think they were, they just gave us a strike.”

Okay. But we were sitting on two, three strikes, your channel's dead. So we privateed all our videos for like months and to avoid like because we thought they were just after us. Yeah, we're done.

Yeah. So. But that again. So that tells you your question. What that was pivotal being authentic because that turned us into the underdogs.

And we were, we didn't weren't making money off YouTube. So me and Jesse kind of, we know we had to get together and we said, yo, we're not making money. How are we going to continue to fund the videos? Like what are we going to do?

So we kind of, we saw people selling merch and we're like, what if we did merch? So we sold some, it was like this saying in our video, George Hennan, that like it was

So we sold those shirts. They did decent.

But then what we wanted to do is kind of make it more like a clothing line.

So we, we just made that we would kind of want to wear. Like we made like a do weight hoodies and we like sampled them and sent it back and forth overseas. Found like a sick blank that we liked, put like the little end logo stitched on it.

“And then I think we sold like 2,000 of those and like set like 30 seconds really.”

Like crazy. And we're just like holy shit. And at that time, you know, now we have like sponsors and like, you know, we have that price picks. We got moon pay.

But at that time, like we were looking directly into the camera being completely honest with our fans and saying, like guys, we don't make money off YouTube, the only revenue source we have is, is merch. So it became this connection with our fan base that was like, you guys are funding these videos through buying merch.

There was literally no other revenue source. How much money were you making on YouTube at the time? When we got demonetized? Yeah.

I think what was your income?

So we started make, we like back in the day, we would make like 5k a month and then that stopped. And then we're making zero completely zero. We had one. I'm talking one revenue source.

How many subscribers did you grab at the time? Millions. How did you live? So we were making merch money. Yeah.

So you immediately pivoted to merch.

“Like yeah, I was a bit of a transition, like I think we like, you know, we're also working”

at the time. So I was working at a golf course for five years. So like, I would work at the golf course save up as much money as I could. Jessie was working at, I think like a chicken wing, like we were restauranters on like that. And like we'd go to LA and we did not visa because we're both Canadian.

So we'd stay for a bit, go back home, work work work, save up again, go back, back and forth. We did that for years. And then yeah, merch started taking off. And yeah, I mean, our biggest merch drop was it was in Europe. We had just filmed a wine tour video.

And yeah, we had 300,000 people on our website at one time. Isn't that when the website crashed? Yeah, I would crash. Yeah. It was stuff too.

Yeah.

It would always like crash.

But probably we would get addicted. No, it was so fun. It was always like merch drop day. We'd have like a huge party and stuff like that. And like, oh, I could have computers that we'd have it all on the screen.

And yeah, we would look at the live viewers on the website and like brought 300,000. Like Shopify was telling us like, yeah, you guys are like second to Kylie Jenner. And like that dropped at 33 million in gross. How come you were able to do that? And so many other people just fail.

“Dude, I think it was just, I think Nelk is something that comes around like once”

and like a decade or like it's just what we had was special. It really was. I mean, even think we realized what it was at the time. Like to be able to get 300,000 people on an e-commerce website? Like that's a herd of it.

Yeah. Why do you say that's what we had? Because isn't Nelk still going yet? Yeah, we're still going. I just think that, I mean, like I said, that was our only revenue source, right?

So I think fans were supporting us in that specific venture for that reason, too. Because that was our only way of making money. Like I could have been on a lie detector test and like I'm looking at the camera and I'm telling the fans like, this is, you guys are making this possible. Yeah.

If there was no side money coming in, there was no price picks, there was no roubette, there was no, this was it. It was us and our fans. They were funding it and we were traveling all over the world, making videos, uploading them, shooting, editing and uploading every single week.

And then yeah, but you're also young, you know, like we're younger than, I was probably like 24 or 25 to pull this number younger. And then yeah, I think, I think money does money, everything out, bro. I think. I don't, well, you get more comfortable.

Not just me, everyone. Like you could ask anyone of us and it's just like, I mean, we're, we're young and hungry back then a little bit too, right? And you're just, you're on a mission, you're young, you're not thinking, like, people are more down to like your people are sharing beds, we're taking, you know what I'm saying?

I'm trying to think in a, try getting everyone in a fan now and we're flying private. Yeah. Money should up. No, is it the money though or is that just getting older and just tell us, I think it's both.

I think it's both. Yeah. Getting older for sure. Like, yeah, like our year up trip, that's some of my favorite milk days too. Like fans will tell me, like, bro, the old milk is like so good and I'm like, dude, I agree.

Like, it's such a great era at what point did money start getting in the way? I don't know if it's like a certain number amount that it, you know, starts becoming comfortable when you're less motivated hungry. No, because one thing people don't really know too is like, even though those merch numbers were like so high, believe it or not, money in my like specific pocket personally and like

Jesse's as well, because we were the two owners of milk, right? Steve wasn't really like, he was in an owner of milk, he was getting paid out and cash from merch.

Sure. Sure. So you guys, Jesse too, I mean, we weren't personally making a lot off the merch operation because it was money in and then we had to pay out like a lot of people. And then it was also when we're traveling in Europe, you're bringing 15 people, you're

getting an Airbnb every single week, you're, you know, you're spending on flights, videos, like that money goes quick. Maybe some people are suing us for pranks behind the scenes that we've, like, some people during pranks, so everything added up. So even the merch business as much, when it's all said and done, like gross and then

minus profit for like good shipping, everything like that, personally in my bank account, I never really got too rich off merch. Wins inches.

“When did you make your first million dollars, like actually in your bank to you personally?”

Oh, I don't know this is bad, but I can't really recall, I don't, it wasn't like a moment for me. Really? No, I don't know why.

There was never like a moment when I was looking and I'm like, I have a million dollars.

I don't, I don't, I don't that sound stupid, but I don't know, I was more just caught up in like, I really just love making content too, like I really do. So I just think I was more just focused on, and I'm such a long-term thinker, I know where everything could go. So I don't know if I really got caught up in my first meal, but it must have been around

like $25 or something. Yeah. What's the most you've made in 24 hours? I mean, that those drops for sure. It was the drops.

Yeah. Yeah. March drops, for sure. Like are we talking like $10 million dollars, $20 million dollars? Of profit?

I mean, those, we've done several drops, I think two drops did $30 million gross, two different drops. Yeah. Those are just, you know.

So I mean, say, say, 40% profit, 40% profit, like on directly like gross minus expenses

of clothing. No payroll expenses. Yeah. Don't factor in that. You don't factor in that, and don't factor in traveling expenses and any other, that

comes with filming now. Yeah. What are you doing with the money? Are you investing? Yeah.

Are you putting it aside? I've got a business manager that I just talked to a lot and communicate with. And he just diversifies like my portfolio and stuff like that. John, I've done some investing with John.

“I was early in, or I invested in X to one Elon bought it, how did that's doing good now?”

Yeah. I was about to say, the valuation of that has got to be crazy. Yeah. I think it's like, he called me a little bit and said, like, six extra something like that.

Well, John. Okay. Yeah.

So he got me in on the X investment when Elon bought it to, I put up some money

towards that. So I'll do different stuff like that too. And then, but I do like having cash on hand to to start my own businesses too. Because if I have an idea, like to do something like that or something like that, yeah. What sort of investment opportunities do you get access to because you're you?

A good amount. Yeah. John's kind of my guy for that. Where he'll call me and be like, you know, what do you think about this? Do you want to invest and stuff like this?

And I'll just kind of take it. I'll consult with my business manager too and just like take it, play by play. What's the weirdest investment you've done? I don't think I have a weird one now. I'm pretty picky to be honest.

Yeah. I won't just like throw money into anything.

“So then, what's your best investment and what's your worst investment?”

I think the X one was was pretty good. That could be your best investment. Yeah, probably. What about your worst one? Worst one?

I don't think I have worse one, honestly. Are you getting me? Is it ever that same job? You're telling me that you don't have a worst investment and I have several. I'm not like a huge, like, most of Jackson's investments are bad.

That's unbelievable. What's your worst one? I don't even know. I mean, I took it account from like, like 20k to 75k down to 2. One time, like granted, you know, losing 75k.

At the time, that was a lot. See, it's the best thing. Something I need to get better with too, but I just have a business manager that I trust him a lot. And he'll kind of just talk me through and he'll just diversify my, and like, safe stuff.

And that's kind of how I go about investing. And it's just like, you know, 10 to 15% return stocks and bonds, treasuries. My bad investments granted, they're still, they're kind of just my fun money. So, yeah. Let it be known.

Okay. I'm not a bad investor. I'm a very disciplined investor. Yeah. What are you spending your money on?

Because I see these stories of like, flying private jets and, like, jets out of, jets to the stupidest thing you could spend money on, for sure. So why are you getting private jet? Because I'll only get a jet, I'll fly commercial a lot too, but I'll fly a jet when it's like an emergency when it's like worth my time to really be somewhere.

Like, let's say a podcast happens. Sometimes it'll be like, in like somewhere where it might take like two connections to get somewhere and I can't get there on time and like, maybe I have to do another podcast the

I'll only do it when it's like worth my time.

You know what I'm saying? Yeah. But it does add up. Yeah, my business manager called me the other day and he's like, bro, this PJ, this PJ budget, we've got to bring this down this way.

I want to close the budget. Ah, probably like 600,000. 600,000 dollars on private jets. Yeah. It could be worth it.

It could be worth it. It could be worth it. It could be worth it. It could be worth it. It could be worth it.

It could be worth it. I've been bought my own jet. Yeah. I was about to say. Yeah.

And then you got it. Steve has his own. Just had his jet. You got to get a pilot. You got to pay for the gas.

So I'm like, it's really only, it's one I just really need to be somewhere that's beneficial for my business too. You know what I'm saying? Our show flight, like, let's say it's like, I get a call on it's like, yo, you got to be here tomorrow at 8 a.m.

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“What do you think about Steve will do its financial crisis?”

If I'm watching these videos and I even told Jack, I'm like, dude, did you see Steve will do its video yesterday? He coinflip $2 million with Togey. And he's like, no, I'm like, do you want me to spoil it? I'm like, no, watch the video.

I just like, dude, I mean, yeah, even the way they gamble, they're full, like him and Dana are like, bro, because I get mad when I lose money, like I get in a bad mood. Like if I gamble and I lose like 100,000, like I'm pissed, like I'm like I'm in a bad mood. Like don't talk to me. So those guys will go down millions to and like, I don't know how they can stomach that.

But that's too dangerous. So that makes sense. But yeah, I know Steve's too. I don't, I really don't, he's just different, bro.

I mean, he's always been different.

So he's just, I mean, he's a little fed with gambling for sure. Like he's just, he's just different. It just makes me think his, his threshold for money is just so high that you could blow 2 million like that. It's like, whatever.

“Yeah, I think he just, really, he's always, he's, he's just one that always wants to make”

good content too. So I think we may think in a similar fashion where he kind of just like, he's like, I don't care what I'm like losing or spending right now, because I know he just thinks, like, if I make good videos, it's all going to work out too. Just kind of like, I think in a similar way, I think we just go about it differently.

Yeah. But yeah, I think he just cares about his content a lot too. So he's willing to spend whatever the, he spends on it, you know, I would tend to agree

Yeah. That, you know, he could spend a lot of money, but my gosh, these videos are just, I've not seen anything like it on YouTube, we all see his stories and I'm just like, it's been Teresa and mine and Felix and Alejandro Pranure started a choppy fight for the first day, and the plan for making me no problem, I have a lot of problems,

but the plan for it isn't just one step ahead of it, I have the feeling that choppy fights are going to continue to optimize, everything is super integrated and balanced, and the time and the money that I can't invest in there, with everything in the back of it. Now let's test the choppy fight.de.

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The best way to improve the choppy fight is to get the best of the best of the best. The legendary choppy fight is to get the choppy fight on your website, and to get the best of the best of the best. That's the music for your ears. As far as I know, choppy fights can help you to get a real help.

Now I'm going to try the choppy fight, let's record. He's just a madman, the current cop. What is he talking about? I've even said to it, it is entertaining. I've told him last time I saw him, I was like, oh, it's some of your best content.

It's because it's entertaining, but it's so nuts. It's so great. To me, it seems like a fuzzi situation, where it's like, it's kind of like watching a mess. You know what I mean? And it sucks because I desperately root for Steve.

I love Steve. I love Steve. I love Steve. I love Steve. I love Steve.

I love Steve. I want the best for him. And so when I see him making decisions, especially with like,

“like, Karina Kauf, like buying her several cars and like,”

Yeah, and she's already so great.

She's got the word like 50 million dollars.

She doesn't even need it. But it was hard for me to see, or he lines up these five cars. All worth 500 grand. He's like, which one do you want? She's like, I don't want another car.

It seems like a hassle for her. He's like, you got to pick a car. I don't want a car. She's the space to store the car. She has a 16 car garage.

It becomes another off. When you think of registration, filling it up, taking it in from it. It's more work for her now to take this car. And I'm thinking, I won't want other cars. It's insane.

It's insane. It's insane. It's insane. I know. And like I said, Karina doesn't even eat it because she's one of the richest.

She's the baller herself, right? Yeah. Does part of you not want to be like, hey, like, because you and Steve are friends. Like, be like, hey, man, let's dial it back in. Like, let's think long-term for a second.

Because he's gold now is to get in as much dead as possible. Yeah. And so wouldn't part of you be like, all right. Like, don't do anything with the future a little bit. Yeah. I mean, me and Steve have had like, we've had a long relationship, obviously.

Like, what, I mean, when I met that, when did I meet Steve? I, one of my buddies showed me who still works for us. One of my buddies from back home. He runs like our socials and stuff. He sent me one of Steve's videos.

And it was like Steve drinking on a, like, a driveway. Like, chucking a jackdain. No, it was bottle. I think he had a thousand followers. And I was like, what the?

Like, who the?

I've never seen anything like this.

So then, I think we've reached out to him. And I like, has sent them some runa season shirts. Mm-hmm. And we were still figuring out ourselves. But I think we're at, like, a million, two million subscribers.

It's when we were launching merch. So I was like, throwing them some dough to like, yo, where this in a video. I'll give you like a thousand bucks or something.

“So that's how we like started our relationship.”

And then I think me and I know in Jesse were in Orlando one time. And that's where Steve's from. So I hit him up and I was like, oh, I want to come, like, hang out. And we'll go to the bar or something. And like, yeah, I went to his house in a video.

And like, he had like an adopted pit bull. And like, he's living with three or four roommates. Like, just like, typical, like, longs everywhere and stuff like that. I met his mom, I think, too. And like, we went to the bar.

His local bar, the night's library. Shout out the night's library. And he just got like, like, we just got up, like, Steve had blacked out too. He put on like a bat man shirt when he was drunk. And then like, he texted me the next day and he's like,

Bro, I don't know what happened. Like, I woke up and like, I woke up in a bat man shirt. And I'm like, dude, you put that on yourself.

He's just always like been like, he's just a complete, like,

just funny guy. He's always just been like that. But yeah, I kind of used to like, manage him more. Like, obviously, like when I met him,

my promise to him was when I saw who he really was. Like, because I saw the drinking and stuff. But when I met him and I like fell in love with his personality, I felt like, you know, we were at 2 million subscribers. I kind of had figured out the game.

And like, my promise to Steve was really just like, bro, like, if you trust me, like, I feel like I can help make you like, bridge and like successful. And I think I see something in you.

And I think I can help guide you and like,

And I think that was like our mission. And I feel like that's what we did. But yeah, I don't really like, I think along the way, it's not like I've managed him anymore.

Like I used to like help him with every single move. Like every movie made. It was like consulted by me. Like obviously when we launched this channel, we got it to a million subscribers.

Well, you beat it now, though, you beat it now. They, what are you gonna say? I think it like two days. Yeah, because Steve's like, he's one of the funniest guys. Like, you know what I'm saying?

But he's like, he's stuck around. Even after his channel was taken down. He's a hot against stuck around and followed and weighed it. But he's just a guy. So he's just a guy that's like,

he's just gonna do what he's gonna do whatever the few wants. You know what I'm saying?

“So I think he has a lot of other people in his year now too,”

where it's like, everyone wants a piece of them. Yeah, I'm saying. He'll do it. He's the man.

So I always, the one thing I can never do with Steve

is not be honest with him. And like, that's just who I am, bro. Like when people ask me for advice, like I'm not a person that can be really any type of yes man or like either on the bush or like tell someone

what they want to hear. And like, yeah, whenever Steve does ask me for advice, I'll tell him straight up like what I think. And like, if that's offensive or if that's something he doesn't want to hear.

And that goes for stiny, anybody. Anybody that asks me for advice, like I'm gonna be blunt and I'm gonna be honest and I'm gonna tell you what I actually think. So, but yeah, but now I mean me and Steve are cool.

It's not like we have like the internet like to make it some like we have beef or something like that. Like I'll see him tonight. That's really cool. So I've seen a lot of the comments.

But no, it's like, I think right now we're just like, we're just kind of on two different paths right now. And I think Steve's like, I don't know, he's just doing, he's doing his thing and he's crushing his YouTube

and like, I'm loving his content. I'm watching like every video. His editors or I know his editor Alex is killing the edits too. And like I'm happy for him.

“I think we're just on like two different paths”

at the moment. I don't know. And I'm trying to figure out what I want to do with content and YouTube too. Because I'm getting older.

I'm 31. I'm trying to figure out how does this old, milk Kyle kind of continue. And what's my next chapter? You know, because I'm not really drinking

and partying like I used to. So I'm kind of figuring out my own too. But, but yeah. Do you ever offer advice to someone when they don't ask? If you see something or do you just wait

and if they come to you help? Both. Both. But you can only really at a certain point someone's just not going to listen to you right?

Sure. Like there's not much you could do. Like at a certain point it's kind of like, people are going to do what they want to do right? Everyone's their own person.

And all I can do is, but I'm always there for any of the boys too.

Yeah. And like, no, I think me and Steve like, I'm kind of like just trying to focus on like, you know, my fitness, my mental health always.

I'm putting that above everything too. Because I realized like there's been certain moments where I've kind of, I'll squiggle down a dark road. I'd have road that I don't really want to be going down.

And like I feel like the gym and fitness always drags me in the right direction. That's one thing me and Steve bonded over originally. He was like one of the persons that really got into his gym. He hooked.

That's one thing we found over the most when we first started hanging out. Steve was like, he still is. He's shredded, but he was really into the gym. And he would like, get on my, like every day we were hitting like two days.

We would do like the insanity workout videos in the backyard. And he was someone that I would say that would really got me into fitness and got me on my fitness journey too.

“So I think it's like even with like Jesse too,”

like, oh, he's like really in shape. Yeah, it's crazy to. But even me and Jesse like we had a little. And it's not like it's just me or it's not like it's just him. It's like it's kind of like.

Friends are always going to have a little back and forth

It's a little bit. And then you add this high stakes business and different people and everyone's ear telling them different things. But now it's like me and Jesse are now tighter. Like just as tight as we ever were like.

So I think me and Steve are going to be like that too, where it's we're always going to be boys and I'm always, I'm always there for him. Yeah. Yeah.

You should mention the necklace. Oh. Oh. Yes. What and that is fantastic Jack.

Thank you. Me to podcast with liver king. Oh my god. What happened to him? Yeah.

Well, this was two years ago. Yeah. This is still not the same thing. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know. I don't know.

Yeah. Yeah. Well, here's a crazy story for you. Honestly, this is this is crazy. Yeah.

Is that Steve will do it. Mm. Gave you a chain. Yeah. Diamond chain.

Right. On a podcast, you gave that to liver king.

Okay. So there's a dumbest investment. I know. Is that count? Well, it continues.

We did a podcast with liver king. He takes off the necklace and gives it to me. And did you give it to someone? I gave it back to Steve. Oh.

Okay. Good. So Steve got Steve has the chain. Oh, thank you. Oh, thank you.

Oh, thank you. I had that chain. And I'm going to be honest. I thought it was cursed to be completely honest with you. Because liver king had his whole controversy shortly after getting that chain.

He gave it to me. I went through some shit.

I've never worn the thing.

I think it was cursed.

“And I felt the only way to break that cycle was to give it back to Steve.”

And now look at Steve. And we built a cycle and Steve's back on YouTube. No. I kid you not. I've been telling Jack this that I think that thing is cursed.

I want nothing to do with it. And I brought it back to Steve. And now he's back on YouTube. He's doing great. That's hilarious.

But that that chain. I think was some bad Jew Jew on it. I don't know what happened. I believe that. I believe that.

That's a funny story. Yeah. And it's funny too. I got an offer from Jack Dordy to buy that. Cheney offered me 60 grand for it.

And I said no. No. Because the chain was probably worth $90,000.

And he's like, dude, I'll buy it for 60K right now.

And I'm like, no. That's right. That's what Liver King told me. Now he could be exaggerating. Liver King said it was a six-figure.

You still believe Liver King? Probably not. He said it was a six-figure necklace. He said he said I was wrong. That's a ten-chain.

That's like ten-fifteen. Ten-fifteen? Yeah. Dude, you should have sold it for 60. What Liver King said?

Because Graham is a very frugal person. Like very a little scarcity mindset, right? Liver King gave him the necklace under the condition that Graham would have to give away the necklace. So no, no, no, no, no.

It was worth more. Because I went back through Steve's videos. Steve posted a video, getting the chain for you. And he went to that, um, I don't know if it's time-piece trading or one of those.

And I think he paid 70 year 80 grand for that. And that's how I kind of came up with them.

“Right? Because I remember that's when he was charged.”

And he bought two of them. Hmm, I'd have to see the chain again, but yeah. That's he probably has it. Maybe. Yeah, yeah.

Well, Securities, what was like drinking with Elon Musk? It was fun, bro. I mean, that was a crazy podcast how that came about. Um, I think John had hit up Elon. Yeah.

And then Elon said he was down. And then... Yeah, that was a crazy story, too. I think. So we land in Austin.

And John gets a call from Elon and says, "Yo, who's this guy?" Because Steve was going to be on that pod, too. So he's like, "Yo, who's this guy, Steve? That's like, why is my security saying he's like a threat?" And John's like, "We're all like, what are you talking about?"

And then they're like, "Yeah, like he's blown up. He's, like, shot my mannequin with a gun." Like, Steve did a video where he blew up a Tesla, I think. Okay. Because if Elon or something, so I guess Elon's security team flagged it.

So then our podcast team was at Elon's house setting up. And he pulled the plug. Elon pulled the plug. Yeah, he's like, not like his security's like, "Nah." And we're like, "What the?"

So then Steve was kind of like, "Yo, like, I'll sit out like my bad, blah, blah, blah." And then, but we, we, Elon still wasn't down. We just, so we just waited around in Texas for like 72 hours. We just stayed at a hotel. And we just took the chance.

And like, John just kept texting him. And like, I was trying to tell John, like, "We're just trying to, like, tell him, like, bro, like, we got to do this." And then eventually, Elon just showed up. And yeah, he stayed for four hours.

“I think he crushed, like, eight happy dads.”

And why do you think he agreed to do that? Why did he do the podcast? Yeah. I lost the podcast. Yeah.

I mean, it just hits a different audience. I mean, I think that interviews, it might be the second most Elon interview besides Joe Rogan. I think so. Yeah, so he's smart.

He's tough. These guys that are big, you think they're not tapped in, but they're the most tapped in, right? Like, look at someone like Drake or like, yeah, you think just because they're like really big

that they're not seeing the same as you. But they're tapped in as me and you, if not more. Of all of the people we've spoken to, does Elon Musk command a room the most? No, Trump.

So Elon Musk is not the most intimidating. No, because Elon's a little more like he's got his quirks to him a little bit, right? And more like, I don't know, he's more like interesting. Trump commands a room. What was that like?

Like, what was the security like? I'm curious. The aura as the kids would say you're sitting down. Yeah. Elon's the man, obviously too, but Trump's just like,

I mean, he's always been like probably super charismatic,

Trump, right? Like, I mean, when he walks in a room, like, it's just, you know, it's Trump, right? How much of that? He's funny.

Yeah. Like, you know, he'll be walking in, he'll trip like three people on the way in, like compliment you, call you good luck game, blah, blah, blah. So yeah, he's, he's got a presence to him for sure.

Secret service.

They always ask you like days and events, like who's coming?

What's your equipment? Like, they got to go through, yeah, all your, all your camera stuff in advance. I'm sure they're like listening to your phones maybe before and stuff. Yeah, and then I mean, the typical pat downs and stuff like that.

“But yeah, I remember YouTube took down your Trump video, right?”

Yeah, isn't it crazy? Yeah. Yeah, yeah. I've sold this story before, but yeah, we did the pod.

Dane obviously set it up. Trump even says himself. He says he has no idea who the fuck we were. And that was the first podcast Trump ever did. So now how many has he been on, right?

And the election he went on everyone's pod. Yeah, but he was, this was the first pod you ever did. It was the Folsom podcast and Dana called him and said, Yo, I think you should do this. And Trump just trust Dana so much.

So he's like, if Dana tells me something I should do, I'm going to do it. And he's like, I don't know who the hell the milk boys are. But yeah, I got like 12 million views and 12 hours.

You to delete it, which obviously it always works in your favor.

Yeah. Because then Trump's on his, uh, truth social tweeting about. He's on Fox News. Yeah. Even like milk boys, blah blah blah.

And of course he says like, I was their biggest rated show. Like he's very good. It's funny. And then he's at his rallies like saying milk boys and stuff. Um, so after that, we kind of stayed in touch with him and his team.

And like, you know, we even gave them some. Consulting and some help during the elections. Like do this podcast, do this podcast. You know, maybe like link with this person and stuff like that too. So we tried to offer them all the advice that we kind of knew as well, too.

Since we're like super dead. Dude, to me, I thought that election was one on social media. No. And I thought the other side completely fumbled the bag when Trump was willing to do all these podcasts. And with JD.

Yeah. Do in the podcast.

“And I think that the next question comes all out just wasn't capable, right?”

Well, she did a 60, 60 minutes. Yeah. But that was also like 11 minutes. Yeah. That was like a seven minutes.

Like he was saying I've only edited it. Yeah. If like, it's come all it did. Like she turned down Joe Rogan, which was like so stupid of her to do. Yeah.

But I do think if she even went on Joe Rogan, she would have looked like an idiot. You know what I'm saying? Like she just couldn't. She can't hang in those environments.

So I think that was just transparent to people like Trump can go in any environment. And at least answer questions. He's funny, you know. Yeah. He's funny.

He's funny. That was one of my favorites. He's funny. He's funny, he's hell. Really.

Yeah. He's one of the boys off camera. Like when we were flying on his plane. Yeah. Because we went on Trump.

I've been on Air Force one too.

“I think I'm one of the only Canadians to win on Air Force one.”

And then we went on Trump force one. And yeah, just like on the way there. He's just like college football is on. We're like shooting. Like he's just he's one of the boys for sure.

Do you have any opinions on his beef with Canada? Or trying to get Canada. Yeah. But that's me. The Canadians are pissed at me now.

I mean, that was not part of his campaign at all. The whole Canada and all that. Yeah. That's a sticky situation. I just think Canada was a long time before Trump came along.

I mean, true to Afghanistan. So I don't a lot of people agree with me in Canada too. I think to blame Trump for Canada is like stupid. When like true to us been in Canada for 10 years. I think, you know, I think we got to blame him a lot more than Trump.

I love being from Canada, but I also love visiting the United States.

I do think it's I've always thought it was stupid.

Like because I used to have to get a visa to five years to get a visa just to be able to come into the state. So like, I mean, I think it would be easier if Canadians could come to the states easier. Do you know how many people like aspiring business people hit me up from like Toronto? And they're like, bro, like, how can I get a visa? Like it's so hard to like, I want to move to the states.

I want to because like you can live in Canada and you can start there. But if you really want to make it as an entertainer, like you've got to spend some time in LA, you've got to do your rounds in the US. So theoretically, I mean, if it was easier to for Canadians to come to the US too, I think a lot of people wouldn't mind that.

But were you ever worried about losing your visa, though, with some of the pranks that you were pulling or like, how many of you get arrested or how many times. How many times have you been arrested twice? I've been to jail twice just for like a night though. What was that like, who were you in jail with?

Um, the first time was me and Jesse in Toronto. Uh, we did a prank. You know what I've learned too? It's always the stupidest harmless pranks that get you arrested. The ones you never get in trouble for.

So that's what we've learned too. And it's always like, don't stay around the scene of the crime. Like, once you do the prank, get the right away. Because when you hang around there too long, that's when like, because cops will arrest you for anything, right?

We've never gotten actually charged against beaten every case that we've gotten charged for,

but they will throw you in jail for a night. And then as a Canadian every time you go to the border, they stop you. And they say, you are arrested. Why?

And they send you into secondary. It turns into a three hour thing where they question you. So it's like, you know, we don't want to get. Obviously we're not going to get jailed for six months, but it becomes a huge hassle.

So yeah, the, what should you have been arrested for? Like you said the messed up ones, you're not arrested for. I'm curious.

“Like, what is the one that you should have gone to jail?”

I mean, we did, I don't want to get myself arrested though. It's too late. It's too late. It's too late. It's too late.

It's too late. It's too late. Yeah, it's like three weeks, I think. Okay, cool. Um, we did one like fake gas station employee.

And like, I was taking off the gas hose. And like trying to fill up people's cars, but I was just like, I was spraying it everywhere. And like I was like, dude, like, I could have blown up a gas station. Were you spraying it at the car?

No, I was spraying it on the ground.

But like, yeah, it's one I always look back at.

And I'm like, that's that one was scary. I mean, the coke pranks in Mexico. That one was scary. I don't know if we could have got arrested for that. But we kind of got killed.

What I'm sure is about is to do these pranks. You have to have. We're sure. We're fearless. It's confidence.

Yeah. What is it? Fearlessness is it an abundance mentality. But Jesse will talk about this and he'll tell me. He's like, he's like, bro, Kyle, you were.

He's like, you were just like, so where, where does this fearlessness come from? Is it abundance? Because you know nothing can happen to you. You'll always be fine. Like, you're financially insulated.

You have friends. Sounds more like the illusion. No matter what you do, you have no care for consequences. We were young. We were young.

We were trying to make it. We didn't have money. So there was nothing to lose. And we were, yeah, we were just trying to make it. And we, yeah, maybe we felt a little invincible.

To. And like, we got lucky. We definitely got lucky. A lot of people, I've seen some pranksters get arrested recently. For sure.

And I don't know. I guess when we got arrested, too, we just.

We've always found like a good lawyer.

And like, we like angled it to where like, he'll try to like. Help you with publicity or something, too. And like, but what about confidence? How does confidence plan to the equation? Because we're just, yeah, just in general.

“In order to do all of that stuff, you have to be.”

I feel like pretty confident. You always been confident. Or is this something you've developed over time? I don't know. I can sometimes be a little bit of an introvert off camera.

Like, um, I think. I don't know. The prank's we just got so good at it, bro, for some reason. And like, I don't know, just came so naturally to us. And then once we figured out that recipe of like how to like, with someone.

Like, we just became so good at it. And yeah, we definitely became confident with it. Because we just knew how to do it. And we knew how to shoot it. And we knew how to like, get the reaction.

And we knew how to like edit it properly. You know, like even when we're doing it, we just became so good at it, too. Like, the production side of it, too, is like, like, let's say I'm pranking you. Like, you got to make sure your camera man's like stationed in the right spot to get his face. Like, so we're like about to do it and we'll be at camera and like, go there.

Don't stand over there. It's like, it was just like a little science that we just got so good at. Is there ever a prank that you filmed that you didn't post? How often is that happen? Probably.

Yeah. We did something in Greenland. Really? Yeah. We might drop it.

But, uh, I don't know if people are so sensitive to you now. But, uh, I don't really go.

“But, like, yeah, I think we did kind of like, uh,”

we kind of treated it like it was North Korea. We might drop it. We shot it like months ago when the first Greenland started popping up. Yeah. You remember that?

And now it's like hot again. So we're like, we might drop it. But, uh, I think now we went to people's doors and just said, like, we kind of treated it like North Korea. Yeah.

We were like in American outfits and we like had big photos of Trump. And we're like, hey, you got to hang this in your house. Like, you know, you're going to be part of us soon. And like, we bred to head into like it was Kim Jong-un. Like, hey, make sure this is facing the sun at all times.

People are going to be coming by to check that the photos hung in your house. And like, we gave them the US cash. And so like, you know, you're going to need this soon. You know, you have to pose that. I mean, that's hilarious.

That's hilarious. You have to think about it this way. But people take it so seriously. But who cares about it? It's clearly good content.

But then the Canadians will get on my team. They're like, this guy's not even American. It's like, I'm like, I'm playing like a carrot. Like, I think it's like a carrot. Like, I think it's a carrot.

I remember there's been a few little times of controversy. And you've just fully leaned into it. And it's been really giving less and less of a. Now, because the internet is just so dumb. Now, I think it's people believe everything they see to.

Yeah. People are so sensitive. And it's also just like, yeah, the state of the internet now is, I think. I think with the streaming, maybe it like changed stuff or like, Yeah, how did streaming change the whole game?

more than YouTubers have ever made.

“Well, they're making, yeah, I guess from gambling only, right?”

If you don't have a gambling deal, you're not rolling in it like that. But if you're a streamer and you're on kick and you're getting a gambling deal, then you're making pretty decent money. I guess people are making good money off subs too, right? Yeah.

But dude, I've been realized that too. We just had our whole 100 mile stream. And the clippers, they're getting paid off views, right? You guys know how that works. Yeah.

So the captions that they're making offer like 100 mile stream that I just did are like, You almost getting hit by the truck or whatever. No, but they'll write something completely fake in the caption. Yeah. Just to like get views.

Yeah. And like, we're all looking at that. We're just dying at all the captions. Like, bro, I said, joke the other day. I said, you know, 95 shooter.

Yeah. Like I said in the stream, I was like, yeah, nine oh got battalion at a jail.

Because he's from the Philippines.

Yeah. And like, there's like 10 clips about it that people actually believe it. And I'm like, I think it's just because these clippers are getting paid. The more views they get, the more they get paid. So they're just like, it's kind of literally paying to spread misinformation.

Like, they're sitting there saying, how can I just make this clip viral? I don't give a, if it's true or not. I'm going to make the craziest caption. And like, make it go more viral. Yeah.

“So I think that's one thing that's, where would you draw the line up?”

Because if you're doing the Greenland video, which I think, you got it. That one's fun. That's funny. But like, is there a point?

You didn't know that we did one devil in a church. People didn't like that one. I thought it was funny. I've actually had the idea for like, what do you mean people? Who's people?

I guess because we have more of like a, maybe a rate. We have like a right wing audience. So like, I guess they don't like obviously when we're with like a church or something. So like, but do you have like it? But how do you know people don't do the show?

We post it and people don't like it. But it wasn't even like really doing well. I dressed up and like full devil makeup, like prosthetics and like painted myself red with like the thing. And then we walked into a church.

And then we're just like, who the hell's talking about me in here? And then everyone like went quiet. And we're like, oh, now that I'm here, like you guys want to talk behind my back. But now that I'm here, no one wants to say it to my face. Like everyone's quiet.

Now that I actually showed up. And then like, they didn't even react. Like people.

“I think people, yeah, but it's like the church would be that fog.”

It's the church would be like awful. Yeah. Yeah. Yeah. I'm not really just whatsoever.

But I hear that. And I'm like, I totally see this one. Yeah. It's people that are like scared of the bogey man in church. Like, this is people's like full.

I know. Yeah. I think everyone just thing, hey, a church that's the one safe spot. Yeah. So that's it.

It's not so fresh. Yeah. But do you have someone that you show these videos to run them by first? Yeah. Yeah.

What's the craziest idea you've ever had? You didn't pursue. The devil in a church won't have had for a while. I don't know. I think we've pulled off.

There's some. The ones that like. I don't know. Like, what's the dream prank? Dream prank?

Do anything. So we're actually going to be something I haven't said anywhere, too. But there's a good chance that we might. We might have our own. Like, I don't know what it's going to be called, but call it like.

Now, it's going to be basically milk pranks on steroids.

And there's a list of pranks that we've always wanted to pull off that we just haven't had the budget and the resources for.

And that might be like our own TV show on a streaming service this year. Got to be cool. Yeah. So we're we're really deep in talks with a few streaming services and we're kind of choosing which one we want to put that on. We like our version of punked.

Yeah. Kind of. But with celebrities involved. Pranking celebrities and then also doing pranks with celebrities on their friends. Yeah.

Or other celebrities. But there's a big list of pranks that we've had that like. Picture like if milk had a million dollars to shoot. Any prank. They want like unlimited budget per episode.

That's kind of something that we that might go down this year. So you'll see some some crazy. We've always wanted to do. Maybe so it sounds like a phenomenal opportunity. Yeah.

Yeah. And we got we have. You guys know our celebrity roll of decks. So there's a lot of people that we want to know. I know what you're going to ask you.

Do pranks with and stuff. Yeah. Speaking of the celebrity roll of decks. Who's the most famous person you have in your phone? Oh, Drake.

And does Drake just like randomly text you if he sees a video of you or something. Or do you just like, Oh, we DM more. Okay. Yeah. It will DM one Instagram more.

But that's just insane. Yeah. That's like I got like a close friend story that I'll post. But I only have the boys on. So I'll post like I got like only boys on there.

No chicks. So I'll just like post like funny. They're like snipes to Liam. I'm like when he's like do like just like jokes.

So that's crazy. Your life is pretty insane. Like I mean, you're just texting Drake. So that's. Which is crazy.

I have my life too as like an entrepreneur and an entertainer. Obviously loves music too. But yeah, he's from the same. Basically areas me. Yeah.

“So what's the thing in your life that when it happens?”

It has you questioning. Like how was this real life? Like that.

Like meeting people I've always looked up to.

Like yeah, meeting. I've met pretty much everyone that I've ever looked up to. And yeah, we're like when Drake bought me the watch for my birthday. It's just like that last for like months. It's still like I still look at it.

And I'm like how did I grow up like looking up to this person? And like not only is he when he reached out to me and DM me once and just said, Like yo, like keep doing your like that was enough. But like to get like a gift from him and like let, you know, he's like telling me he's like a fan of what I'm doing.

That's this. That's just like surreal to me. You know what I mean? Or even like yeah, meeting Justin Bieber. Justin Bieber.

Yeah. And like yeah, the first time he reached out to me. Anyone that you've really like looked up Dana White to. Yeah. I used to tell my friends because people will say I'm like UFC casual too.

But I've been watching UFC since like eighth grade when they're on Spike TV. Me and my dad used to watch it all the time. I don't even. Yeah. So I've been watching UFC for so long.

And I used to tell everyone. I was like, I remember Dana followed our full send Instagram account. And I like, I told everyone I was like, bro. If we can ever do anything with the UFC. Just like any like one thing.

I was like that would be a dream come true for me. And now to like like tonight I just get to go to like UFC fights all the time. And like I can call Dana friend. I can call him. I can text him for advice.

It's just it's surreal, bro. It's so I'm very grateful. Yeah. I'm curious.

“What is it like to have someone like Dana White as a friend?”

It's nice. You guys imagine you just have unlimited access. You have a genius in your phone that you can reach out to for any business advice. Whereas other people like they're trying to build their own startup or something. And they're like, okay, like these are the people I've access to.

Like, that is a insane resource. He's just so loyal, bro. I mean, like, I don't know what it is. But he just like, yeah, I don't know. He just really liked like me and him and Steve really hit it off.

And we became friends when we first went to Abu Dhabi during COVID. And we just became friends. And we started like just trying to do each other favors. Because he had his alcohol brand hollerhead. And like we were helping because we had a huge drinking audience.

So we were helping him promote it. So we would like do him a favor with hollerhead and promote the out of it. And then he go back and like do something for us. And it's hard to compete with him.

But we would do our best to like favor, favor, favor, favor, favor. Wow. And like, yeah, we have no obviously formal partnership with the UFC or nothing like that. Like it's just friends helping friends. And yeah, he's really such a loyal guy.

Like he'll never turn his back on you.

But if he hates you, you're forever. He does Peloton. He is like bro. Yeah, yeah. But like yeah, you got to be an idiot too.

After Dana White. But like off camera to like everyone he meets. Like if he's walking through a crowd and like people are taking photos with him. He's taking a photo with every guy. We got a photo with him.

A person like he's like the nicest guy. And yeah, he's just a true loyal friend. Everyone that is friends with him knows how loyal he is. We met him this one night. It was because of Vegas Matt.

So that Vegas Matt. Matt introduced us to Steve. Steve was going to hang out with Dana. Dana came to Red Rock casino. And we were all there.

And they brought us in the back room. Steve was gambling right next to Dana. Steve was, you know, playing.

“I think he had $500,000 is how much he owed the casino.”

God.

And like in it in it debt basically.

And he was playing smaller hands. Like $5,000. Dana was playing $100,000 hands. Dana would win. And he'd pay off $100,000.

Yeah, he'd pay off $100,000 every time. And then he'd play some more on that to win $100,000. Pay off Steve. And every single time Steve got $100,000 paid off. He'd go, oh my god.

And he'd like grab on. Yeah. This is crazy. This is crazy. And then his entire $500,000 got wiped out.

Yeah. Yeah. Yeah. That was so surreal to see. Just even seeing $100,000 chips like that.

And just throwing them in like it was nothing. Here animals was insane. Yeah. They're animals on the Blackjack table. And seeing his focus, too.

Like he was locked in Dana on his boxer. Oh, he's there to win too. Yeah. Like that's yeah. When I play Blackjack too, I've learned from him too.

And he's told me too. Like you can't really ask for more than a double up. And like if you actually want to win too, I know it's fun to gamble drink. Like it's fun.

Obviously I'll do it like sometimes too. But if you actually want to win going in there sober and just trying to like the second, you like guys, I've seen Dana play like three hands and he's done.

He doubles his money. He's done.

I'm like, bro, you played for a minute.

And but he doubled his money and he's out. So I keep that's why he tells me too. He's like, bro, like, when you double up, you can't ask for much more than that. You know, like if I'm sharing with 50 grand and I get to 100,

it's like, bro, you just want 50K. What else do you want? That's true. So moving forward with Nell with Kyle. What are your main goals over the next few years?

I know you were saying that like you would consider exiting happy dad. You know, you have the merch that's still like crushing and everything. The podcast. That's really interesting thing. What would you say are your goals?

I mean, the fitness too running. Yeah, personally, I just want to like just be the best version of myself too. And just like mentally spiritually, just like, yeah, take care of my friends, my family, continue to do that, keep up with my fitness.

I really want to take that to like another level too. Because I love like working out. I just love the way it makes me feel. And then entertainment wise, yeah, I kind of just, um,

I started out really wanting to be when I was in high school. I wanted to be like a director and like a writer of like movies and content and stuff like that. I was really good at like that in high school. Um, and the prank just kind of stuck, you know.

But I've always been good at the back end and the production.

“So I think in the second half of this decade,”

I'm kind of looking at it as like a new chapter. It's like the second half of a decade. And yeah, I think it'll, I really want to do a lot of elevated content. Keep up with the social media. Like we're going to do no videos.

We're actually shooting a lot of short prank. So because I think shorts are really where it's at now too. We're going to put out a lot of those short bangers. We do podcasts, but I really want to, um, I'm working on a few things and like elevated content.

I'm actually, I wrote an animated series, kind of like our version of a self-park. So I wrote that. I've been writing that for the last. I came up with the idea about two years ago.

I could tell you guys called like degenerates. That could be a fun idea. Like that. It's just, it's not going to be no characters. Like it's not like I'm a character.

I may or may not play a voice. And then we have a bunch of characters. And it'll just kind of be like, yeah, our picture like an animated series in our style and our tone. Yeah.

And it's kind of, yeah, it's, it's pretty funny. So we're working on that. Jesse's actually working on that with me too. That's great to see. Yeah, we're working on that.

“And, um, yeah, I think that could be a big thing.”

I would love to get that out in 2026. That would be so. What about wife and kids? One day. Yeah.

All these sounds. 100%. Yeah. I definitely want to find the right girl. The thing with me is like, yeah, right now I'm definitely not going to,

I'm not going to date a girl anymore just to like, data. There's no point in that. You know what I mean? Like, I think the next girl I date will probably be the girl I marry.

I think. Yeah. Because there's just no point of like, you know, a pointless relationship, I think. Also don't, I don't want to be the guy that gets divorced to like,

I want to like, do that's a big commitment to be married to someone for the rest of your life. So, um, but I think I think everything comes to you at the right time. Anything like even like, you know, exiting happy dad or because I've looked back in life too where it's like, do you ever wanted something at a moment and it didn't happen?

And you're so bummed in the moment. But then you look back and you're like, you know what? If that happened in that moment actually, I don't think it would have been good for me. All right.

It might have led me down a bad path. So, I think even getting the right girl or the right business thing happening to you at the right time,

“I think everything comes to you at the right time.”

So, right now, I'm kind of just like focusing on being the best version of myself and like attracting who I want and like a partner, I think, if that makes sense. But I ended a little deep like that. Yeah. That's a bit of a thought actually.

So, maybe in a few years we'll shoot another podcast. You know, I'm sorry. I got married a year ago. How's it? Awesome.

Yeah. Yeah. Really? I've got married a year and a half ago. Okay.

Nice. Yeah. But we've been together since 2019. Okay. Yeah.

So, just great. Where'd you propose a Santa Monica? At the top of the Ferris wheel at the pier. The Santa Monica pier. Yeah.

Yeah. Yeah.

That's where we had our first date.

So I just re-created our first date. But yeah, it's been great. Hallelujah. Awesome. Well, I appreciate you guys for having me.

Thank you so much for coming to part. Yeah. You guys kill it. This has been a blast. We've got to run this back in a couple years.

100% we will. Yeah. By the way, this has been a podcast. We've wanted to do since we started the ice coffee hour at 2020. Yeah.

How are you? You guys are awesome. I think I've sent you a few DMs. And I looked a little crazy sending you multiple. I don't.

I don't go on a lot of pods. Yeah. So like, yeah, but I should start. No, this is cool. I think you should.

You guys, yeah. Thank you, Matt. Appreciate it.

Thanks for watching. Till next time. Yep. [MUSIC]