The Gstaad Guy On The Secret Psychology Of The Ultra Rich, Quiet Luxury, Status, & Modern Wealth Culture

They are The Bostics.

“Hello everybody, welcome back to another episode of The Bostics.”

Today we have the one and only The Stodgeye. So who is The Stodgeye? He is a social media content creator known for saturizing the often absurd lives of the world's elite through video content. Through this, The Stodgeye has amassed the highest concentration of ultra high net worth

followers of any social media page globally, allowing him to work with brands including Audemars Piguet, LoPiana and Bombardier, as well as starting his own Charm Jewelry business Pubell and his own show and podcasts. This episode was a lot of fun. We talked all about what's actually really going on with the ultra wealthy.

We talked about the art of quiet luxuries. We talked also about building a personal brand, make no mistake.

He is building something quite incredible here which we get into and he's really carved

out a niche online by using comedy and social commentary to build something that is becoming truly meaningful. So for any aspiring content creator, anyone looking to carve out a specific lane on the internet, there's also a ton of gems in here as well. But make no mistake.

Under the comedy, under the satire, there is a very savvy business person here with a ton of knowledge and how to create online brands, how to build businesses and how to stand out online. He's helping a ton of companies stand out even more than they were before by plugging them into relevant audiences using nothing other than his phone and content and his mind.

With that, let's welcome the star guy to the plastics. How do I look? Do I look pretty? You look pretty. You look pretty.

How did you choose your outfit today? I like the color navy blue. Yeah, but I feel like there was more thought in it. Bigger thoughts happen when getting the clothes and when putting them on us quite seamless. Ah, there it is.

I think you understand. He's wearing a large piano head to toe. The one thing the audience maybe doesn't know about my husband is there is nothing Michael Bostick loves more than a tailored outfit that is planned out the last detail. Comfortable though.

That's uncomfortable. But I don't like things that they look good, but they don't feel good. I don't like that. Also, it's understated.

“I think to those who know what you're wearing, it stands out, to those who don't, you blend”

right in. Exactly. Oh, I went through my louder days in earlier times and now I'm just trying to hide out and just blend into the brush. It's usually the journey.

I dissect all your looks over the last 20 years, it would be pretty amazing.

He had to help me with my closet, which is usually the opposite, right? He like had to guide me slowly into what he, he had to manipulate me into having the closet that he wanted me to have. So, okay, thank you for coming in, we've been wanting to have you in for a while. When we were talking about the prep of this show, there's so many different directions

we can take in. But I think like the term creator economy is, it's like they use it to throw it around people, call themselves creators and not to diminish them, but I think what's interesting about what you've built is you literally created a character from nothing, made it a persona and a brand and have since moved markets with it.

Like you shared with me this stat of, from the time you created and it was a presentation that you have. From the time you started your brand, start guy, to what's happened with Laura Piana, what's happened with awkward Obama, what's happened with on America. And it's pretty incredible because I don't think a lot of people realize what you're doing

and what you've done for that space, right?

“I think a lot of people know about Laura Piana from you.”

Thank you. Would you agree? I would agree. Would that intentional? I think it's easy to look back and say it wasn't intentional.

I think some moments were intentional, some moments were consequential. I'm grateful to have fun in the process and to be able to continue to iterate, to allow this to be the outcome. But the series of accidents, decisions, it's very fun, thank you. How did you initially get into this and creating these characters?

Like were you always into luxury places and markets, did you have somebody that you knew

that knew about? I think a lot of the things you talk about, people don't know about yourself. I don't know. So, yeah, so I wonder how you've been got interested in the first place. Before I explain that, I need to warn you.

You're going to end up being our organic pick for this episode. Love. Perfect. Because you are the real-life stud guy in many ways. I didn't want to say it, but I hope you would see it.

By the way, we've did spend New Year's and Stockpil, so we're going to go, there we go. Here we go. Here we go. Here we go. Here we go.

I know there we go. The Grand Belle view. There we go. Daniel. Hello, Daniel.

Okay, closer. Forgive me. I told you when we talked on the phone, you're blowing up my spots. You did. So, the stud guy is a fictional character, but he is a representation of a real-life archetype.

Sometimes unjustifiably so, usually unjustifiably so. It's someone who wants the best laptop to check their e-mails, the best car to maybe go play golf, the fastest car, but they're not usually getting it to just speeds. The most well-made clothes for casual days out, the best watches for also casual days out. It's a real-life connoisseur, someone who loves excellence and I was waiting for a wife.

Also the best wife. Right? That's number one. Okay. I think that's a partnership more than it is, anything else.

I think that. And these connoisseurs, I think, are often aware of the absurdity of the things they like and they're aware of the humor among them. So, when someone says, "Oh my God, this is such a beautiful $15,000 jacket you're wearing." You know, usually laugh as a reaction or be shy about it because it isn't absurdity in

so many ways. And I noticed those jokes existing and this sort of like bullying up being a real thing and being something that people who relate or were, quote unquote, the victims of these jokes wouldn't take a fence to and people who weren't part of the joke would feel heard through because you're effectively acknowledging the elephant in the room through the

humor and I think what you were saying learned about the process of becoming the serning of,

“"Oh, you should have seen the outfits who used to wear."”

That is the process that I think everyone goes through with knowledge. I think any person who starts to shop or starts to travel to nice places initially makes the wrong consumption decisions. They initially do the champagne bottle spraying thing. They get ripped off by the hotel.

They get ripped off by the logo brands and then they figure out actually this was bad value, not to save money, but to actually focus on quality and substance over status. And that is a real life connector. They either go through this journey over 10 years or one year, depends on the level of knowledge they're exposed to.

And that's the story of Stadgey. And that's the message I express with Stadgey through the tone of voice of humor.

I think humor is an amazing way to get these sometimes strong messages across and make them

more digestible and less serious because at the end of the day these things are luxuries or not necessities. I think they should be discussed with some degree of humor. And is that why you created the two characters, the cousin and the dog, I'd say one is earlier in the journey and one is later and more sophisticated is that how you view it.

It's exactly it. So it's kind of this polarity between new money and old money, knowledge and hype, flashing lights and changing trends versus someone who's rooted in tradition and rarely changes their opinion about things.

“I think I'd have a very hard time today convincing you that there's any watch better”

than the one you're wearing. But five years ago maybe I could have said, "Hey, there's this new thing you haven't heard of," and maybe you'd be more susceptible to that marketing. And I think that's the cult and versus Constance, the dynamic that I played tennis between and the ping pong between with my characters.

Michael's favorite quote is I'm very easily satisfied, I'm always content with the best.

So you were spot on with that and I think discernment is something that the world is starting to catch on to. I think when we first started social media it was very similar to the polarity that you're talking about. Like everyone had to show everything and I'm noticing a transition through social media

that people are becoming, they're not showing like the whole purse, they're showing a corner of it. You noticing that? I think I am for sure. Yeah.

I am for sure. I've changed. It's all changing. People love the knowledge and the truth of product, they're becoming much more aware of, this is all fluff, this is all status or this is something real and something well-made.

And they're falling for the traps of marketing less than ever, I think. I've been a fan of yours for a long time and I saw, funny enough, early days when I saw

“you, remember, I told one, I was like, "This is going to blow up because I think what you've”

done is very unique for the space." It's different. It's different. But everything you just highlighted is true to your brand. But for you personally, how did you start to figure out which places and which brands to

highlight and which things to key into because to the point earlier, you've put a lot of these things on the map that I think certain people knew about, but we're definitely not mainstream. Like a lot of the things you talk about, many people didn't know. I would imagine when you first started even talk about stock, there was a lot of people

like what the hell is that, where is that, right, if I'll be saying, "Just stop," you know, things like that. So how did you figure that out to become, did you grow up going to these places, did you family members? So I'll start by acknowledging my privilege and I did grow up in a privilege environment.

My parents always wanted the best for me and would always do everything they could to

I was, even though I was very blessed with abundance. I was around a lot of these stud guys. I did not grow up going to start, I went to start for the first time a year after making the page. Interesting.

Which is kind of crazy. But I heard a lot of people talk about stud, and I understood the stud world because I did ski in Swiss ski town, just in different one, one slightly less stud-y than stud.

I was always someone who loved to listen and observe and I always pause in rooms and try

to understand the dynamics in rooms, every since I was a kid, why are people gravitating towards that person, why are they acting the sort of way, and I was always curious about these sort of social dynamics, just listening to why people gravitate towards that real-life stud guy and stud girl and ask all these questions, made me curious about their credibility.

“I was realizing that the person was often more important than the advice, and someone with”

credibility, or just who has achieved tremendous success, could give bad advice, but people would take it as good because if we were there. And this was a sort of dynamic I love to study, and I started asking those people, like where do the things you like, where do the things you love, like, people take everything you say as a rule, boarded line religion, what do you wear, and a lot of them were wearing

as brand called Laura Piano, okay, what watches do you like, I only wear the best brands, so Laura Piano, I only wear the best watches, so it would not be gay, but I could feel it, I only drive the best cars, so Bentley Porsche asked them, and I only vacation in Stad, Sudania, Aspen, and they had these very similar ways of living and ways of consuming in life, that were very unique compared to the world, but very true to ultra high net

worth individual consumption, and I was fascinated by this world and the way that I thought was so rooted in taste, but also so rooted in absurdity, because in many ways it's

“beautiful, but in many ways it's excessive, and that balance is I think what luxury”

is, and I wanted to talk about it, make jokes about it, and pre-stad guy always did it

dinner, so I always just poke fun at what I thought was absurd, the difference now is that I do it publicly, are you worried that your mouth is going to have a wrinkle when you're older, 100% I think I need some Botox to just, now you look great, you're skin looks beautiful in person, I'm just wondering if when you're 80, are you worried, because of the way that the frown, yeah, the frown, I'm worried about the frown, I'm looking at the

frown because I'm always like that's my job is like the aesthetic part of it, and I look at it, and I'm like what's going to happen when he's 80, I hope the frown will turn into a smile, he would have been frowning for a long time, yeah, I say he, but it's actually just me, what do you think at this point, being exposed to everything you've been exposed

“to, makes a person have taste, I think it's basically knowledge, like I think real taste”

is real knowledge, and you can test taste by asking questions about knowledge, if someone says they love this sort of thing, they should be able to clearly communicate why they love that thing, and I think people can rarely challenge that, taste is by definition, subjective,

but I think should always be rooted in some degree of knowledge in that thing someone

is tasteful in, someone who loves wine is very tasteful in wine, needs to know a thing or two about wine, they can't say that they have great wine taste but only like one bottle without actually knowing the way it all works in my opinion, who are some people that you look to for the taste, besides Michael, at Michael Bostick, Michael, I have a few archetypes that I actually like to study, people that have achieved amazing things, I think in different

categories of different people, most of them wouldn't really be happy with me publicly outing them, you've got to tell me off there, I'll tell you off there, what about our friend Jeremy Zimmer who I have to give a shout out to, Jeremy Zimmer is a legend, in many ways a real-life stud guy, smiles a lot more though, and he's very grateful, the stud guy is always frowning because nothing is enough, he wants better, even though he's sharing gratitude,

he's, Jeremy's a very happy guy, very happy guy, you're a bit like that I call it Saber Tooth, we will be in the most beautiful place in the world, having them as beautiful dinner with a gorgeous Bernella, and he will find the Saber Tooth in that room, the Saber Tooth is a danger, I don't even know if it's the fault, I don't know if the fault's the right word, it's he's looking to what he can improve in the room, but I do that, I mean listen,

always just like okay, if things are going, I'm always looking for like how to improve

“things, you love excellence, I love what I love efficiency, right, you're a cognizant,”

you want extraordinary, every turn from the way we missed a flight the other day and you would have thought, oh my god, it was like, it wasn't seamless the way he wanted it, it was your particular, so here's one thing I'll give Michael, you're saying initially that he says he loves things to be simple, and he loves things to be excellent, as if they were opposing beliefs, right, in Italy, they can actually exist hand in hand and there's a

word called spritzatura, which is the simplicity in excellence, the simplicity in luxury, I think, if we just pause for a thing and compare France to Italy in France, excellence is quite opulent, you have this gold, the glam, the dishes with foam and gold and sauces in Italy, what is excellence, it's an excellent simple pizza, it's an excellent spaghetti pomodoro, it's an excellent family owned beautiful hotel and it's like this jacket Michael's wearing, it's

excellent but unassuming, and that is Italian luxury, versus the French, versus many other

“countries, and I think they actually can go hand in hand, he's a fourth Japanese, the Japanese”

actually share that too I think, I know, I've left it, well it's a culture rooted in a lot of shame, we don't cut our bellies open anymore, but yeah, we liked to do things, I grandmother

was always like, there's no effort, it was like, is it right or wrong, right, like that was it,

but I also, I think like you can look at that culture and some of the things they produce, everyone that is over there is like they're living in the future, it's like it's very, it's organized, it's efficient, you know. So when you were a little boy, I know you said you studied people, but what were you like? That's quite shy actually. That's interesting that you were shy, and you do what you do now. Yeah, I think the phone is a great shield,

I think most content creators I meet are actually quite introverted, and are quite shy, and they use the phone to do what they have to do socially in quotes, but actually not interact with people and put themselves in uncomfortable situations. And what was your parents like, were they, what did they want you to be, or were their ambitions for you? I'd say more traditionally

successful, and I was always a more behind the scenes, never a drama kid, never an acting kid,

I always loved tech, studied technology, got a job at Apple, I was working at Apple for just under three years. Like, you walked in when you'd be selling an iPhone or you're on that. That was a corporate stuff. Yeah, I was working on Apple Pay. During my time at Apple's, when I started working on a stud guy, and when I eventually was making enough money from a stud guy, the classic side hustle becomes main hustle leap. I told my parents I wanted to quit my job,

but Apple and my mom started crying, because this is like, are you crazy? You worked your whole life for this, and she has a point. I did work my whole life for this, but I just felt something was right about being an entrepreneur and taking the sleep of faith, or something public facing, and I had a strong feeling that I could be public facing, but still maintain my energy and be as private as I wanted to be. Now it's been just over eight years of stud guy,

and I think I've managed to maintain that, exposed enough, but also to myself enough balance. You, I wonder, because you said you're so observant, what you've observed since you've gained success from your friends with this character. Has it been like, they're just like, yeah, go for it, or has there been like a weird energy? What's it been like for you? I realize that there's a big difference between old friends and good friends. I used to conflate

the time that I knew someone with how strong a relationship is, and just through time, I think most people figure this out. Actually, a new friend can even be a better friend. I have some friends that really wanted the best for me, and when I started to say, listen to your embarrassing

“yourself, this is stud guy's not for you. You should stop this thing. And people I still love”

today would say that. And I don't resent them for it. They actually believed what they said, and it's true to their reality and not mine. And in my reality, the feeling of being cringe and being perceived as cringe and quote unquote embarrassing myself was something I really didn't care about, because I never had a lasting feeling of cringe on someone else. Like, I, if I

about me for more than 30 seconds. So just try to put myself in my viewers' shoes and realize that

it's actually what anyone thinks about me and that short term is so short term that I should just follow my dreams. It's very, it's quite self-deprecating what you do, which I find that to be attractive in someone is being self-deprecating is funny. It's great. Thanks. Flight, how much of

“stud guy is actually you? If you were going to give it a percentage. I think recently more than ever,”

probably now it's maybe 50% real thoughts and 50% thoughts I assume the relief stud guy would share. Okay. In the early days it was more like 20% because the character was, I think even more absurd and talking about the what? Like the early days of stud guy were all about the what to consume, where to go, how to consume. And the more recent two or three years, the why has been a bigger

part of the communication. Because I think when I first started stud guy eight years ago now,

the life of ultra high network individuals and high network individuals was really a secret to the world. People weren't really sharing videos of private travel and these hotels and these destinations. They're Instagram through the glamorization of this ridiculous world. The cat is out of the bag. People know all this stuff now. And actually people question this stuff. I noticed people in these fancy restaurants and parties who five years ago would have been only filled with excitement.

Are now actually filled with questions of, is this really what is valuable? Maybe I don't actually want to be here. Maybe I'd rather just be at home. And everyone's asking themselves these questions.

“So I think my character should be part of that questioning. So my character now talks a lot less about”

the what? And a lot more about the the why behind these interactions and ways of consuming. And do you feel that is because people are now more aware of the absurdity? Maybe if you were in that bubble before, you know, like this is the greatest thing ever. Now you realize like, ah, a lot of people think this is just absurd behavior. Kind of questioning being there at all. Or do you think it's just because they feel it's more attainable?

Yeah. Or when everyone has access, does it make it not that sexy? I think there's a few layers. And the layers are kind of progressive. So layer one is money is sexy because it solves problems. That's one. It's like everyone in the world can agree on that. That like if they have a big problem in their life, there's a big chance that money can have some positive effect on that could be a debt, could be health thing they want to solve,

could be supporting a founding member. That's one. I think two, there's the luxuries and access

and three, there's like the excess. I think most of the world's focused on the first chunk.

And most of the world hadn't really been exposed to the second chunk so much. I think in the 80s and 90s, there was like this TV show like the secret lives of the rich and famous. And yeah. It was really a novelty to see this world, Instagram made that not only accessible to everyone, but kind of bombarded everyone with it on the feeds. And it really glamorized something that is actually questioned by everyone who experiences it. I think people who experience tremendous

wealth have this classic, by the way, money doesn't buy happiness, cliche. Where, of course, it does buy the problem solving. But it comes with a lot of strange behavior, it comes with a lot of complexities. And I think people are deeply curious about that because of the massive exposure people now have to the luxuries. So I think it's an exposure thing. "Nevall Robocon says money solves money problems." Right, but not other problems. Exactly.

Who is someone that you look to on social media that you think is doing it really well? You're doing something unique. Who else do you see that has a unique point of view that you look to? I think there are lots of accounts. I love niches, online and accounts that deliver on those niches. Like I think there's great food accounts. I think there are great hobbyistic accounts. And I actually really like the transition that social media has taken from social media,

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That's neuterful.com spelled NUTRAFOL.com promo codes can be here. It's a harder to get followers these

days, but it's a lot easier to get your content. I was like, we talked about this all the time. You could be an unnamed low-follow and creative, but if you have good content and whatever niche, like you can crush it in the early days of social, you couldn't do that. You had to have the following. You could have to make a living without the following. At this point in 2026, what are the brands and the spots that you like? Through doing what you do, I feel like you probably have a very

curated, edited point of view. Where are you going in the summer? Yeah, and be honest, we want to know. Okay, so the honest, the top of this document, if I was sharing my recommendations list, would be substance, not status. Love it. That's the overall goal here. I know we would actually

answer to this and keep going. So substance, whilst the looking for the best of the best is my priority.

“Clothes, or piano. I think they do. Only. I think they're the best. I think Armas is there too.”

I think Armas, or piano. Both, they do the best, and if you have the means to do so, I think that's the number one in substance. Watches would not be gave a protective leap. Fragrance is subjective. Whatever you like, I personally like equity partner. I think it smells like that Italian balance of excellence delivered simply. Smells like GeneX, smells fresh. Do you wear equity partner? He doesn't. He doesn't, you know what? He doesn't wear a fragrance. He wears his own

fragrance. He cuts his own fragrance. I just wear fragrance. I've experimented, but then she reads that we're into a non-toxic lifestyle. Kind of chic to do nothing. I think so. I think it is. Yeah. It's kind of like a nude nail on the ground. Do you either have to do it really right, or you don't want to have a bad fragrance. I have a couple of clothes. Yeah, I punch you. I don't know each thing. But also any fragrance. Like when someone hits you in the face with

their fragrance, they're all the way. I don't like this is just a tangent. I don't like when someone

“forces their smell that they like onto me. I think it's rude. I think you're doing it. I think it should”

be so subtle and I want to have this conversation all day long. When I am around someone and they're forcing the smell of themselves, whether it's a geodorant or a perfume on to me, I think it's unfair. Yeah, agree. Smell good, not strong. Can we get a clone from you? Sure. Okay. I feel like you need to do a clone. Okay, keep going down your list. I think the mountains in summer are fantastic. I think Stadden's summer is like a fairy tale.

It really is. Stadden winter is a bit more status. Stadden's summer is a bit more substance. I must say. All these hotspots like Centra Pay and all these places. I think

are beautiful places during peak season. They're not during low season. Incredible. We can markets

beautiful outlets. Peak season. People are fighting over tables. You're being treated badly. You're paying five times market for a room. Well, let me ask you this now that you're in the quote unquote world of media that we're all in. Will you go to Can Lyon this year during that peak season? 'Cause I have to go. I used to not go during the peak. Now I have to go. And it's a it's basically like transporting all of media to that place at a very specific time. We go there or not.

“I think that's half to go. That's work. Do we have to do it? So will you to be you go?”

Can you just not? Yeah, you go. But it's not like loving it. But it wouldn't be where you've vacation enough. Yeah, I wouldn't go to Can at all. I don't like Can. I don't like Can either. I think it's a strip of commercial. Yeah, for me. I like on tape. Next door. Yeah, I want to stay in Can either. And I like it more during June and September. I think September is the best month for this hot of France. But a lot of people have kids and their kids are in school. And they can't go

then. So people have kids. I get the end of July think. If you don't have kids and you're going there for status, you're overpaying and doing it wrong in my opinion. I keep going down your list. Getting host food. I think simple presentation. It has foam and sparkling lights and all that table-side shabang. Something's wrong. I don't like a 10-course meal. Let's do a little like one either. Yeah. I think if they have to add theatrics, they're trying to distract

from the product not being good enough. Usually. Yep, agreed. Fashion shows, same thing. Agreed. If you need the theatrics, there's something wrong. So no theatrics. Lots of small towns. You're a list of destinations. I want to know a couple of niche things. What's the shekest? I'll give you an example. Flower. I like orchids because they live for a long time. Okay. See, I know he has little answers to little questions. Like this. What's for a girl? What's

your favorite brand? I think Laura Piano, I'm sorry. I love, I think the rose very cool. But it's a very high price point. This is like in this stud guy lens, I think. No, no, no. I'll tell you that category. I think what is excellent and reasonably priced?

At travel quite heavy. What does that mean? You have lots of bags.

“You travel heavy. But is that for the content or is that just how you like to travel in general?”

No, I'm traveling eight months of the year. So you're just bringing everything? I don't know where I'm going in. Why are you traveling so much? My work is all over the place. I was here filming some podcast episodes and I'm going to watch isn't wonders in Geneva. Cool watch events. I need to go there for a few days and then I have

other work in Switzerland and then I have work in the UK so I'm just always. So let's talk about

the work a little bit because obviously like when you see the content and it's already produced. I don't think people realize the effort that goes into all of that and for you in particular you're moving around to a lot of places. What does that look like from a day to day if you do have to travel with a team? Is it all by yourself? You just answered you're traveling heavy? Like what is you know if you're going to map out the next month what does that actually look like for you?

Quite all over the place. Probably 25% as focused on Probelle. My jewelry business. So meeting up with either my team or retailers or suppliers making sure all that's going well. Probably 25% on podcast which is traveling to great guests and interviewing them.

Do you go to them? I go to them. 25% is content for the brand partners I have.

So going to a factory of Laura Pianna for example and showing the excellence in the production process. So cool. That's the same front. And then the last 25% is consulting. I work on a consulting basis with the brands I work with to help them understand who their customer is and who they're marketing to and there's a few cities have to go to every month to meet with their teams.

“What are the billionaires that you hang out with say about this?”

Love it. Keep my name out of it. But like they're in on the joke but they just don't want to be involved. Yeah they don't for many reasons. They don't want the publicity. None of them. That's the real rub. It's like you want to do things but as you do things you gain publicity. I imagine that's been interesting for you to manage as somebody who's been because I started very behind the scenes. I only started doing this with Jill has built like a public facing platform.

I started doing this with her and it just changes and you start thinking about privacy, safety, whip children, and you start thinking about that. Has that been a struggle for you or something that you feel natural in? It's become a natural process to try and prioritize that. But it's definitely front of mind. For example I think in this day and age it's quite silly to post where someone is while they're there. We don't do that. It was a few days later as

wise. People don't know where you are especially if you're posting and you're known for having less things on you. It's no need to put yourself in danger. I just have these certain protocols that I like to follow. What I talk about all the time with people is there's a period where I think there's the point of no return where if you build such a big platform like right now you can

“kind of manage. You can kind of taper it down if you need to. But like there's a there's a point where”

and I don't think this is really something that individuals can control. It just kind of happens. Where if you have that next level of notoriety at some point you can't just say, hey I don't want to turn that. I don't want that anymore. It's on. Yeah. Do you think about that? I do a lot. I think about it while I talk to people who have achieved

amazing success. There was in their control and people that have achieved amazing success

that they feel was out of their control. And I think intentionality has a lot to do with it. People who feel like they're ahead of their curve and they know exactly where they're steering their curve versus people who are just surfing their wave as a byproduct of some sort of accident. A tangible example of that is a tick talker that gets super famous. And now they don't know what to do with their fame. So they're just trying to sell random things and surf their wave.

Yep. Versa reality TV star or that. Especially if there's controversy or a crypto or only fans or whatever it is. Versus someone who is a founder of a business and they understand that what they're doing is first specific outcome and once they reach that outcome they will stop that thing that may put their livelihood or their families livelihood risk. What do you do when you encounter a snob? I don't like them. I knew you were going to say that.

I knew you were going to say anyone like them. This is what you're like, oh, really? I thought you'd like them. Well, maybe with what you do, I was like, you know, people, I think someone could perceive straw guys snob. But he's not really a snob. You kind of like like him and want to sit next to him at dinner. He's an absurd character. The way I view it is like doesn't realize the absurdity.

But that's like I kind of want to like hang out with him. But I don't think he's a snob.

“So he's both of those things in my opinion. I think the stud guy character is snobby and he's”

slowly becoming less snobby. He's slowly learning from life. He's learning what he values. He's like the grinch. His heart is like the grinch. Yeah, he's like the grinch. Well said, I love the grinch. He's like the grinch. He's like the grinch. His heart's growing a little. His heart's growing. Yeah, he goes visits who will stud. He adapts. What's the best place to eat in LA? We're in Los Angeles. Where's your place? Where's the hotel? I, there's no good Mexican food in London. Maybe there is. I haven't had it. I've tried to.

I love Mexican food here. So I love trying different Mexican places. Is that where your base primarily is London? Yes, that we call home. Yes. I was born and raised in London. Okay. Are the girls lining up for you? Some? Some? Okay. Like stud guy? Like stud. They like stud guy? Or they like you or both? I don't, I don't, I don't think many of them know me. Really? There's not like a girl that tries to date you that wants to get to know you and not stud guy. Of course there's some, but it's not like

lining up. They're not lining up. We'll see what happens after the show. People come along. We've got people married before. We've gotten people married. Are you single? I am single. Oh, I thought I was going

“to be like the kind of in the situation ship. Everyone's texting someone. Is stud guy single?”

The character? Yes. Okay. Did you have like a poster board that maps out every little last detail about him? Like meaning like do you know he's single? Do you know he's not a snob but he's not be like is this stuff that you've all, you've thought about like every last detail about him?

Yeah, kind of. And it's always developing. Like I think now the relish stud guy is really into

biohacking. So on a peptide thing which stud guy isn't really into. He'd rather have fresh Swiss cow milk. Well, after getting hooked up with Brian Johnson. I had him on my pocket. Oh, you did? Yeah, he's such a stud guy. Yeah, he loves the biohacking thing and the whoops and the trackerism. That's very very constant. Very stud guy. So what's the motivation for you at this point to start? You would have doing more of these of like facing shows to create your own show. Because with your show,

it's also, you get very deep with people and it's an intellectual show. It's not,

“it's not the stud guy show. What was your motivation to start doing that?”

I think that why element that I kept speaking about means so much to me and

through my career so far with with the account, I've met some incredible people and I always

try to go a surface deeper on what motivates them, why they do what they do, why they consume the way they do. And I would learn such incredible things from them and I kind of feel guilty that my closest friends and family wouldn't hear these things with me. And if you recount the story, it's never as good as hearing it. So I thought of podcasts as a perfect platform to bring stud guy world people who are narrowly excellent in their crafts or

just have seen things that are worth sharing or have been first movers in their categories. There's somewhat stud guy world adjacent, world of excellent adjacent, I like to just ask them about the wise and it's basically my personal interests just with the camera there. I have a business question for you as well. What I was telling you, I think off air, maybe when we started, is that you've unlocked some partnerships with some

companies and brands, definitely in the high luxury space, that I don't think many quote-unquote creators influencers had unlocked before. Did you know from the beginning you were going after those brands? And how did you approach them to get them comfortable with working with people in this space? Because for the large part, when you look at some of those companies, it's mostly been high tier, kind of like a list, traditional celebrities, if they work with any

at all. But with you, obviously you've unlocked those opportunities. How did you approach that? I was the first content creator to work with Laura Piana, the first male content creator for

Odinak Pige, and the first for the incredible bombardier. Thank you with the jets. The last two

were a lot easier than the first one, because when you have one win, it's easier for the second two to be inspired. But the, the Laura Piana one came really as a consequence of like organic communication. When I was trying to understand the real-life stud guy, I was talking about all the things, the real-life stud guy consumed and loved. And Laura Piana was just so true to that identity. I just never made it online, and it was never voiced to young people. It was people who were in

their 50s and 60s wearing the brand and consuming the brand. So stud guy started talking about his Laura Piana Giele, and young people who, but like they could relate to stud guy or love the storytelling, were going to Laura Piana when I had 10,000 followers, and buying all the Giele's. And the Giele's

Because they obviously have the data and like, where are all these sales coming from, but all these people that are not our typical demo? Exactly. And they reached out to me, but they didn't want to work with me because it wasn't a traditional way of working. So I told them, listen, the numbers won't lie. Let's just do a test. And they had a line of products that weren't selling well. And they said, hey, listen, we're going to re-market these shoes as stud guy

exclusives. And we'll see how they do. And they sold out in six hours. We sold out a thousand

pair of six hours. And they were priced at 700 euros, so just under a million dollars and six

“hours for an account with 10,000 followers. Which was unheard of at the time. I think it's still”

quite a rarity today. And that opened the door for slow collaborations. And then they had a change in leadership, the new CEO came in. I emailed him, asking him for a job full time when I was leaving Apple. And he said, I don't think a full-time job is the right thing. I think we should collaborate in different ways. And I started consulting for the brand, started marketing more formally with the brand. And then the other doors slowly opened with a similar recipe of being the first mover

in this luxury ultra high net worth storytelling, targeting the next generation of earners, inheritors, and spenders. And that's very cool. It's interesting because a lot of those brands, and again,

we've been kind of swinging these waters for a long time. There was like a little bit of a disdain

for working with people in this space if you were in the high luxury category. So you didn't see a lot of opportunities like that. Like even to the point where it's like they're not gifting, they're not promoting, you know, like you're paying for like even with celebrities, you're paying for

“price. And so I would just I think it's a really interesting case study that you individually were able”

to unlock. And I imagine we'll start paving the way for those brands to start evolving. Because the market's obviously shifted in where attention is has changed. And to your point, the numbers don't lock. So I would just curious about it. It's really interesting. Thank you. I think that I have the best taste in music. I really believe that. My Spotify playlist said that my age is 83. Nice. I think that my age generation no fence to everyone listening doesn't have my taste in music.

And I'm going to give you a test to see if you agree. If you could pick the sheikest genre of music, one that is playing at your favorite hotel in the world. What is it? Or if you're sitting in a restaurant. Sheikest genre of music. Sheik. I don't understand it. Am I able to have conversation? Thanks. Um, Julio Giles, yes, era, 90s, 80s, 70s Spanish guitar. A bit close, a bit close. It's a bit close. It's not far.

“Would you want to say boss and over? Yeah. Resilian boss and over. I think that's also very sheik.”

I'm not a huge music guy, but I like the sound of that. Hey, but you know what's not sheik? I'm just going

to go off for a second on this. When I'm sitting at a restaurant and they play and they're doing

this everywhere right now. They're playing the loudest music possible. And you can't talk. What why am I there if I can't talk to the person next to me? Sure. And I'm on a real kick about it. I even went and told the restaurants manager. I was like, we can't hear it. And also, I don't want my cortisol raised when I'm eating. I agree. Don't you think? I can't really agree. I think that they're doing it wrong in the volume. They're also doing it wrong in the curation.

Can you do content around this because I can't go to restaurants anymore? Because it's too loud. I'm trying to eat and they're playing, what were they playing? Journey? No, not when I'm eating a pizza on a beach. No. You know what else I don't like when they try to go, any extreme is just a bad view. Be nuanced. Be somewhere in the middle. When they try to go to relaxing and there's like spa music, putting you

to sleep while you're eating dinner, that's also, it's good for the spa maybe. But have something that makes you feel sunshine. A great happy. What is not chic? Tell us the list that's but not chic. So the volume thing that you're talking about with the music, I think the analogy of noise can be applied to everything. Oh, please go off on this. So volume up in voice. Oh, my voice is a little loud, sorry. Throw it down a little bit.

Volume up. No, your voice is great. Lighting is a little bright. Volume up in lighting. Let's be real at a restaurant. Turn it down a bit. Extreme views and opinions. Be more nuanced. Be more open-minded. Oh, that's awesome to the other person. Turn the volume down. Turn the dial down on everything. New wants views. The gray area. I think that's chic. Oh, you think that? Well, interesting. Why do you think that? That's cool.

I think this. That's chic. I think this either physically. I'm pointing my finger for the people

finger points. Big logo. Hey, everyone, look at me. Center of room. Not chic. Edges, corners. Quiet

“to yourself. Very chic. Quick break to talk about granola AI. We recently did an all-hands meeting here at”

your media and I found out the company and myself are wasting so much time back and forth taking notes and meetings, trying to keep track of everything. This is why our entire company is switching to granola AI. If you're in back to back meetings all day, you know the struggle. You're nodding along, contributing, trying to stay present. Meetings are a mess. Everybody's notes are all over the place and granola fixes that. This is why I love this product so much. If you've ever left a meeting

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Nero at CVS, Walmart and Amazon and of course check our show notes because everything is linked there. NeroGum.com use code skinny. I am weirdly obsessed with people who know things before everyone else. You guys know this. Trends, wellness, politics, culture. I want to know where things are actually going and lately I've been on polymarket. Elections, pop culture, business, sports, internet drama. It is all there. What a dream. I'm Nosey. I'm a researcher. I'm curious. I like data. And honestly,

“it's become a new rabbit hole. If you are unfamiliar with polymarket, you have to check them out.”

If you're someone who likes to see trend forecasting. It has kind of like part entertainment, part weight. People think that's happening. I'm telling you, it's very much a rabbit hole. It's absolutely fascinating to me because you can actually see where the sentiment is moving in real time. So you can see it across culture, politics, and business. Like I said, I just love anything that helps me understand where things are going, not just where they've been. If you're

like me and your researcher, you have to check out polymarket. Polymarket is now available in the US App Store with pop culture markets launching very soon. Download the app now and use

code Skinny to skip the wait list and be first in line when those markets hit. When those markets

go live, you want to know. You can also go to app polymarket and you can get all of the info. You can use code Skinny to skip the wait list. That's code Skinny. You can find all the things on the polymarket app. Like I said, it's now available in the US App Store. All right, I went rogue for my birthday. Absolutely rogue. We're not even looking at notes over here. All right.

and use code lbvip and you can get 30% off. So here's what I would get. You have to get the new

ice roller. It's so fresh. It's so beautiful. It's for the girl who doesn't want to wake up looking tired. She wants to look refreshed. Like she's slept. You want everything to feel tight and right on the face. I use it down my neck. I also think you should grab the brow peptide. That is for the girl who wants to have fluffy, full, luscious brows. Those are the two products I would buy. And then if you're on there, definitely pick up the mouth tape. If you want a better sleep,

this will absolutely change the game. You can go use code lbvip. You get 30% off. I really feel like I did go rogue on this. So you got to go shop right now for my birthday. Happy birthday. It's a little gift from Medio. lbvip on shop Skinny Confidential.com for 30% off. I also like round things. I think that's chic because it's earthy and it reminds me of like the cave man days. You said edges. So it made me think of something. But some edges are pretty. I'll just depend on other

terms. Yeah, but I really like round right now. I'm really into round everything. So often this.

“I think you should do a series and maybe you already have this. That's what's what's not to do.”

I have a whole series called lbvipel, which in French means to the trash. I didn't know what that meant. We have a game that we're going to play with you about that. I don't know what's not chic is not knowing what that means. That's okay. Knowledge is a journey, guys. But you do that. Well, I think and you talk about like people that learn he creates this content that

basically is exactly what you're talking about. Like this verse that. Yes. Good verse bad.

Alright, let's do our game. Okay, let's do the game. How do I say it? Alapuvel. Alapuvel. Alapuvel. Yes. It means to the trash in French. That's a cute name for a chihuahua. It's a name of my jewelry brand. Purbel. Don't get with it, okay? I know that. It's on here. I'm just saying it's a cute chihuahua name. Waring had to tow Kashmir in 70 degree weather just because you can. Forgive me. What's that in Celsius? Like whoney. And it's supposed to be this.

Or this. It's basically the weather today in LA.

“You're both wearing Kashmir right here. He's actually, I think you're wearing cash silk,”

which is silk. Which is from the spring line. It's Kash silk. Yeah, it's fantastic. It's fine. I'm wearing Kashmir. I had to tow right now. I think Kashmir won mid-well and we've to properly can actually be a very breathable. Okay. Can even be worn in summer. Love it. So, fantastic. Having a favorite type of water and refusing all others. Autistic. This water by the way that we just poured you. I'm telling you is going to be

the best. That will be the water. Loonin. I'll say second best. What? Have you had

tap water and stud? Sure. I think you have. You're both in stud. Let's be honest for just one second. No, it's best. How good is that? I'm the winner. It's freezing. That would be the most niche thing anyone's ever said on the show. Listen, we're niche here. Okay, that's number two. Scheduling your entire life for on chat GPT, like it's your personal assistant. And that's not niche? That's crazy. Who does that? Oh God. Well, the secret in that case.

I have a unicorn assistant in my chat GPT that I've trained to track every second of my day to make sure. These are all about you. The water is the cashier. You're wearing cashier. It's what I see you. The chat GPT is you. I see you just. I see you.

“Well, that's neat. You're just trying to do. What is it called? Fetching? For compliments?”

Yeah, I see her in a chat. Why are you the finger at that? People say create these prompts with chat GPT to say, like, are you with me? Don't make me feel good. Don't just answer to say, yes, like don't just validate everything. Learn does like the exact. She's like, whatever. It's going to say to make her feel good. That thing is just it's called formation by the mission by. Yeah, I do feel like it's like a really nice of our marriage. And she will ask in the chat. She's like,

man, that guy's a total. I'll take a touch of chat GPT and say, how should I respond to this? Where I look so smart and he looks stupid. And then I'll take the answer and create it a little bit to make it have my own spin and spy on it. What's that guy like toxic trait? There's my be one of your toxic traits. I have a couple. I think it's toxic trait. Or I just don't respond and I say nothing. That's an even more toxic trait. Tailoring literally everything you own even your t-shirts.

Excessive. I don't tell you my t-shirts. Are you nuts? You know what? You know what? Brandt-el-like? You got to tell him your t-shirt brandt. No, but this is Mark. Mark? Like Sunspel T-shirts. Sunspel invented the t-shirt you are a dinosaur. I knew it. Great work. They invented the t-shirts. It's the best t-shirt. He's 1700s. And they come in these plastic packages and I novel with him. He knows. I am wearing one. Yeah. And you don't, you don't. He's wearing the fact that you're

not because they make, we travel a lot too and it's like I just throw them in there. They're great. I know they're going to wear it. You can dress them up and dress them down. By the way, it's awesome. It's a great t-shirt. Even more affordable. Uniclo. They have a line-colour. Air-rism cotton. They're like $18. That's a good price point.

“It's a good price point. Amazing t-shirt. Like your Sunspel T-shirts?”

By the way, you got to shout out Mark for that. Bringing your own pillow on vacation. I am blessed to stay at nice hotels that usually have pillow menus. That's part of my career. Okay. I understand if someone would if they're staying somewhere with bad pillows,

I personally have never done that. I bring my own pillow on vacation because I don't like using

random detergents on my skin. Oh, see, bring a pillow case. I want a pillow case or my own pillow and blanket because I don't like the detergents mall. Yeah. A little shlipping. You're bringing a lot of stuff. Tell me. How many bags? It's absurd. It's all stuffed in there. Well, she's balancing this thing now. It's like non-toxic living in a lot of hotels. We'll use a lot of things that she doesn't want to use. It's yours. They use it with fabric softener and smells.

Turning your bed into a proper plowman's lunch. What does that mean? A plowman's lunch is my favorite. No, it's not. It's very chic, actually. Oh, is it when there's like 50 pillows? No, no. A plowman's lunch? No, he hasn't even heard.

You haven't even heard it. Wait till you hear this set up. Martha Stewart said that I could do it.

You do a plate and you do a couple little different things on the plates. You do a little quarnish in. You do a little raw goat cheese. You do a little cracker. And you make a little plowman's lunch. And then you take it to bed on a breakfast tray. Sorry. Sorry. The pickles and the cheese are going nowhere near my bed. Call it a gony show. It's a pickle. Okay, there's no pickles and no cheese. There's no food in the bed. There's no food in the bedroom. She brings our children in there and

there. We all have a bumper. Listen, listen, listen. Kids and bed is fine. No dogs and bed. Okay. Oh. No cats and bed. No food and bed. Sleep. Fine. Kids come good night or good morning. Fine. Not a corner show. No gony show in bed. How do you think of a corner show? Do you spell it? A chia seed tea with all the chia seeds into our bed and all of the little seeds where everywhere. I still think about it years later. I like to be really chic on one hand and then I like

“to just give him a plot twist. Everyone's in a while. It's funny you say that. I think that's what”

all my audience loves. And I don't think anyone who follows me directly relates to my character Constance or directly relates to my cousin Colton character. I think they relate to both. It's like an angel and devil in the shoulders. They want to have fun and go crazy on a Friday night. Like Colton. They want to be poisoned elegant on a Sunday morning. Like Constance. So, Todd girl right here. I'm a shot girl. Do you know what? I think that's people in general, right?

Yeah, it does. Just keep keep the cheese. That's how to hear bed. Yeah, she's in the bed. He's not like that. She's not like that. I don't like any food in the room either. I agree. You don't like a crum in the bed. There should not be any crumbs in your bed. I, I, I collect breakfast trays. I just think it's kind of crazy that you bring your own pillowcases to hotels. Then you put cheese in your own bed. I think that is kind of insane.

It's like trying to mean on toxic when I'm at the hotel. And then I, who doesn't love a piece of cheese and bed while I'm watching a show? No, it's also, um, also shows in bed and I put bed. I'm sorry. Yeah, we don't want, we don't have a TV in our room. I kick it. We don't have a TV, but I'll do a little eye pattern. But, you know, once in a while, I bring that. Once in a while. We've covered a lot of road. Thank you for coming on. And thank you for giving us all of this information. This is very,

very helpful. My pleasure. Where can everyone follow Todd Guy? I have the main account on Instagram and TikTok, Todd Guy. I have the podcasts, a full length episodes on YouTube Spotify, Apple podcasts, and my jewelry brand, Pubell, is also around. Why it luxury is so popular right now. What's going to be popular moving forward? What's popular in five years? What do you think

“are going to be the chic things? Being offline? So I think two part answer, if I may. Yes.”

I think quite luxury exists in two ways. There's a quite luxury trend and the quite luxury lifestyle.

The quite luxury trend is basically just preppy. It's like quarters of sweater, which even central

sea was wearing. It's Ralph Lauren sailing, Tyler on the neck, which actually is entirely different to what people who exhibit a life of quite luxury actually wear. I think the real quite luxury people are usually wearing quite technical sporty clothes these days. There are people who are sport and wellness first now. They're experienced first now. They're hiking a lot. They go to

for what's about to hit? I think the next thing is health and wellness first. The body is the greatest luxury. Taking care of the body takes a lot of time, takes resources. That's the greatest luxury. So Michael's going to pull out his weighted vest by Gary Bracka and start wearing that to the podcast. He might. I wanted to ask you the story. I was going to ask you off Air

“Oscar here. What are some inexpensive things that are so chic besides a connochon? I think”

most things that are chic are actually free. And I think let's switch the word chic for even elegant. I think the most elegant thing is manners and treating someone with respect. Someone who acts that way will come off as regal and royal, even no matter what they're wearing. They can wear their crown. They can wear their cashmere. They can be naked. The manners will speak louder than anything they're wearing. I think that's first. Second is the knowledge.

I think people who know things about things and have opinions, they can deliver calmly and softly and pair that with questions and being inquisitive. I think that's so chic, so elegant. No matter what they're wearing. So I think most things that make someone chic or elegant, truly if we really think about it, have nothing to do with the things they buy. I think actually most things people buy that cost a lot of money, end up making them look vulgar and end up

actually being quite vulgar and delivery. So it's a lot harder to actually be chic while spending than to be chic without spending in my opinion because you could fall into the vulgar trap very easily. Are there any brands like you mentioned that T-shirt brand though that you look at and you're like

this is $18 and it's just so amazing. Uniclo. Okay, what else? Give us other little little tips like that.

“I think Uniclo's essentials made well, practical, great-brab. What else is chic?”

Family owned restaurants and cafes. Very sweet. I agree. I think a cab, especially in a place like UK, is in a place like London. Sorry, it's very chic. Like pick someone up in an Uber. But they still know everything. They still know everything. They still know everything. So spacious. You're closed don't get wrinkled. Get in the taxi. It's better than driving someone, better than having a driver. Give you a whole tour. It's better than most tour guides actually.

That's actually a nice chat. I think a cabs are good. Oh, do they know everything? Do they have to go through somewhat crazy training? There's an academy. There's actually also now a show first service called Weely, which have their own academy, which is that to the end-thigree. Maybe you should do a Shrad guy academy and you should teach other people. I thought about it, but it's like a bit to on the nose. Blue pill red pill course salesmen. You're right. I'll do it for free. It's

not chic at all. I don't know. And I'd rather just make the content. I think you're on the right

track. Yeah, course business is not to, they always felt me a little bit like. You know what?

I think you really have the real information. You can give it to free. I think something that's $20 that everyone should own and I've come to this conclusion lately is a steamer, a travel steamer. I agree. That's a good one. You've had that for like ever. Well, a travel steamer I think is a good one. Yeah, I mean it's easy. It's low cost. 20 bucks in Amazon. Travel steamer is great. Oh, like a little quick fixes like that. Yeah.

A little steamer is nice. Dopamine hits that are not too pricey. Hand wipes. Okay. Love it. Give the hands clean. Okay. Give the surfaces around you clean. I think that's not very hygienic. I agree. It's just low in their nose. It's a reason. Yeah. People who reuse hangerships, what's going on there? Girls, this is maybe a little off you guys is beaten past, but I think nude buffed nails with no nail polish. I like your nude buff nails. A minor, a minor, a little bit of a pink tin. If

for being specific, I'm talking like full natural. Yeah. Very nice. I think a huh. Simple is chic. Maybe that's the message today. I also like a ponytail on a girl. I love a ponytail. I also love the gel back ones. Yeah. It's like the hairspray. It's a whole gel ponytail. I love those. It's very chic. I agree. And not too much makeup. Also, I agree. Yeah. Low maintenance to be low maintenance. Yeah. Next time you come on, you'll have to dissect our producer. Where's our producer? Say hi, Taylor.

He's back there. We had him behind that wall. He's wearing a Laura Piano Windmate. No. Look up Laura Piano Windmate. Exactly that jacket. I like that belt for him. It's a great jacket. Taylor, you up very good style. And you like really know where to shop. I will give you that. One day,

“I think you should interview Michael. I got your digits now. So I'm going to, oh, people are a lot of”

good tips. I love to. A lot of little like weird ones. Please. Yeah, you do the way he packs his clothing rack that he has and everything's organized by day. And it starts three days before. But similar to you, we have to we're on the, like, we have this space here. But we have our headquarters in Austin in New York as well. So we're bouncing around. Have you ever been awesome? Amazing.

So they're like, it's a lot to manage like the travel. Have you ever been to Austin? I never been to Texas.

A little different than the big spenders in Texas. There's no. Yeah, don't underestimate how

I mean, there is, it's a little bit, depending where you are. Dallas is a little louder luxury.

“I think the GDPF Texas is greater than the GDPF Saudi Arabia. Oh, no, there's some big,”

there's some big heads out there. Did I say what you wanted to talk about on the show?

- Yeah, of course. - You were amazing. - Really?

- Everything I could want.

- I'll thank you guys.