Health Optimization for Business Owners: Why Biohacking Doesn't Work (And What Does)

Most founders never hear that.

“They pour everything into the company and let their own body fall behind.”

I have lived that. I have been the guy with a closet full of gadgets and no real plan. Today I sit down with John Goldman, founder of Rebel Health Alliance. He helps CEOs, founders, and operators cut through the noise. The supplements, the peptides, the ozempic hype,

the thousand dollar devices that stop working two weeks after you buy them. We break down what health optimization actually means and what it can do for you in your life. Let's unlock it. John, welcome to the show. Hey man, good to be here. Good to see you.

I'm excited to have you here because I know we're usually talking about on the podcast. Business, marketing, stuff, but we don't rarely ever do health.

“But I think health is super important because as a business owner or entrepreneur leader,”

if you're not healthy inside and out, your business is not healthy. And I can go on stories and stories about how that's a direct reflection even of my life. But I truly believe health optimization, we know it's a huge thing today in this world. So I'm happy to have you. My goals, just so people are listening, my goals here is I would love to really understand because I know you're one of the leading powers in health

optimization, specifically for CEOs and leaders and business owners and athletes. But I really would love to see if we can debunk some stuff that I know that's going through some of my head and give some people today, real understanding of what does health optimization really mean. I have burning desire questions like where did this come from? Like all of a sudden I look around and it's just health health optimization and now you're here and all this stuff, you're like,

I don't know what's real anymore. I don't know what's true. I don't know what's optimized because you can't optimize everything. So Isaac could tell I'm excited.

“Without further ado, John, I'm so excited to have you here. Why don't you start off?”

Tell us a little bit of who you are and how you even got to this place. Sure. And before I even get in that, I just want to echo something that you said earlier.

I have always said that your business will never be as optimized. Well, sorry, your business will

only be as optimized as you are. Yeah. And I have personal experience, your personal experience. If I go back in my life and I look at times where business was bad, health was bad. And if I go back and I look at times when business was good, health was good. Now, what comes first? I don't know. I think they go hand in hand and it's about the vibe that you're on and about the energy you're putting out in the world and the focus that you have on yourself. But I

can definitely see back in 2008 and I'm like the world was crumbling when I was in real estate development. My health also same cliff. Going off the same cliff is the rest of the financial markets in those years. And it was a bad spot. But I know today in working with leaders, CEOs, you know, partner lawyers, investment bankers, wealth managers, doctors, small business owners, construction company owners, you know, executives, you have software guys. I have seen time

time again at the better condition they are in physically and mentally and emotionally and mentally as well. Their work stuff takes off at the same time. So who am I? I'm John Goldman. I am the founder

and CEO at Rebel Health Alliance. I have always been entrepreneur. I worked in private equity

first. I worked in hedge fund right out of school, graduate degree. Then I got into real estate, did individual real estate, independent real estate development for like 2008. And if you're not old enough to know what that means, great financial crash really took out. Almost everybody I know working real estate at that time. And then did some side work, did some nonprofit work, did school turnaround work where like I just jumped into the middle of the charter school

universe and helped turnaround schools because I came to it from a balance sheet management perspective and personal management perspective and we were really successful. From there, I got into social media and whatnot. And here I am today. I woke up in 2022 feeling like crap man. I said to my friend, I said good, if are there guys my age who say they say I feel better than ever at their late 40s or whatever. And I'm like those guys are full of it, right? They are lying. There's

no way that is possible. And he's like, oh man, there are definitely people who are 40 and 50 years old who are feeling good today and better than they did yesterday and getting better every single day. And I thought man, the way I feel every morning when I wake up, if this is it, if this is my peak existence at 46 or 47 and from here it's just the client, the rest of my life is going to suck. And so I really found motivation because I was feeling bad and I didn't know why I

was feeling bad. And again, this is like four, five years ago and it was before the boom, right?

liver, coronary calcium scores for your heart and arteries, dexoscans for your body composition, bio2 maxi, he introduced me to this whole world. And in doing these diagnostics with him,

I learned words that I'd never heard before my life. Pre-diabetic. I was pre-diabetic at age 46.

I had no idea. I thought I was fine. I had lifted weights for my whole life. Been a bit an athlete, my whole life. Even as an adult, I was a two-time Muay Thai national champion undefeated amateur Muay Thai kickboxer, you know, I had to cross fit, I did power lifting, I played sports and I was like, I thought I was like, all right, like I'm in good shape. I'm good. I'm a little fat right now, but I probably in generally good health, man. I had high blood pressure. I had hyper

lipidemia, which means my cholesterol was really high. My blood sugars were out of whack. I had fatty liver disease. I was pre-diabetic. My C-reactive protein, which is this condition of your inflammation in your body was through the roof. Basically, I was on my way to getting my left foot chopped off being a diabetic, you know, down in the final stages of that. And I had no idea. I just knew I felt like shit. And after going through these diagnostics, I, the reality was I just put it right

in my face. There's no denying it. There's no looking in the mirror and be like, oh, it's fine or all lean out for summer or whatever. It was right there black and white. And so through my network, my social media network, you know, I've got a pretty strong following on Twitter, you follow me there. It's at John Goldman. I knew doctors and I knew trainers and I knew people in the field and biohackers and whatnot. And I cobbled together a team of people to interpret the results that

I had, we crafted a plan. And I was kind of in between gigs at that point. So I had time. And it was

“like a full time gig. What do I do? How do I reduce my visceral fat content? How do I get leaner?”

How do I improve my VO2 max? How do I get rid of this fat that's wrapped around all of my organs and this infiltrated into my liver? How do I get my inflammation down? How do I stop being pre-diabetic? And in the process of figuring all that out, I began to see a vision for a company that became rebel health lines. There I was in my 40s professional married kids, entrepreneur, and I thought, if other guys out there are anything like me, which I knew a ton of dudes were,

and women, then they would love to have a service like this where it's all put together and you don't have to become a health expert and you don't have to spend, you know, I was spending like hours and hours and hours every day trying to figure this out. After six months of doing the

protocols that we established, I was 12 percent body fat, reduced inflammation, returned my insulin,

and sugar levels to normal. I had, you know, it was totally leaned out. I was a strong as I'd been, and I completely turned around my health trajectory and put me on an upward path, which I've continued to be on ever since we launched. So that's the origin story for the business. Was a personal need that I had and not seeing it out there in 2022, 2021, and then just building the thing. And, you know, you, your audience, you guys start by business and creation. So you know,

“the joy of like having an idea and then like manifesting it into reality, and so that's what I've”

been doing last like four years now. And I would just even add one extra layer there, the joy of manifesting it, but a joy of manifesting an idea that is also impacting helping so many people. And not even just in half of them get better in business or better marketing. I'm talking optimizing the one thing that I truly like money cannot buy. Yeah. It's which is your health. Yeah. So just just one more thing on that, not that they get too too woo. But it was at that

time in my life where I was trying to figure out what to do next with my life. And I had done the private equity, soulless money making thing. I done hedge fund. It real estate development. I did great work in charter schools. But I wanted to have my life be in perfect alignment. I love

exercise. I love working out. I always dream and like, man, I wish I could get paid to work out, you know.

And, and so I wanted to be in perfect alignment. That's something that was, I was interested in. That was good for me. That was good for my family. That was good for my community. That was good for the

“country. And that would make me money. And I really took time to find that thing. And that's what”

this thing is. And because of that, I have endless boundless energy to fulfill the dream and to build the company. Where do we begin here? Because I get there so much. I keep thinking that Brian Johnson dude, who I'm like, I don't know if he's psycho crazy or if there's a little bit of ability there this whole new world of NAD and in peptides. And then the whole idea of just supplements and supplements are in good. Oh, you gotta have the higher end stuff. Like, what's the difference between the $500

supplement? Yeah, I'm pretty sure I'm not sponsored by anyone. So I can say there's like the Johnson and Johnson supplements. Probably not really that great filled with fillers. But like, there's this

whole now we have the DNA stuff that's happening and what your body should and some people need this.

There's people out there literally and I know it has to be a joke. Can't be real piercing. You don't actually need water. Water is bad for you. My water is bad for you. And then there's

“well, water from a tap is bad for you. And water from a bottle is it's like, where does this start?”

And where does this end? So when I think the way as I'm discussing here, I think the way is asking the big question here to you, what is health optimization? Where does the start for you? Where does it end? And from there, I think we have a place to go. Yeah, for sure. And I think it's useful to step back into really think about the big picture here and where even the concepts of health optimization came from and why. In the US, at least the health care system here is terrible.

All it does is it processes you through a seven minute thing with very limited diagnostic testing, very little prevention, very little forward thinking were a way for you to get sick, odds are they're going to put you on a pill, say call me in a year. Nothing about the existing health care system. I'm excuse me. Nothing about the existing health care system is set up to generate health in you. And that's a very purposeful division that

happened back in the 30s in the United States with the thing called the Fleckner report. What it did was is it's separated the treatment of disease and the generation of health into two different fields. And so the treatment of disease is what you get from your traditional doctor here in the US. While the generation of health was relegated or handed off to the public health professionals. And these are the people that are looking at the population health and trying to come up with strategies

to make the population healthier. That has been an object failure as evidenced by the ever-increasing

obesity rates and diabetes rates in the United States where you look around and basically like

three out of four people are obese, varying levels of obesity. And so there's just this horrible distortion in the market where you're just you're going to the guy that you think is going to make you healthier. But all he is really doing is treating your disease when you come in the door

“and nothing else. And so I think people of agency like high agency folks, guys like who”

and women that listen to your podcasts and business owners or entrepreneurs and whatnot, they know they want something better for themselves. So there's like a search. There's like a yearning feeling and people trying to find something better. And I think it first manifested really in like the biohacker space that started maybe like 10 or 15 years ago. And it's evolved a lot since then. And you still have those weird biohackers. But now there's people like us. I think who are

really trying to find the right answer or I would say the shortest straightest line to your optimization and like the healthiest seenest way to do it in a long term perspective. And so the advent of telehealth through COVID really blew open this market and it made it so that you could find the best doctors in the country no matter where you were in the country. And it connected people of high agency and physicians and medical teams looking proactively together in a way that was

“impossible in the past. Same with social media online marketing, all this stuff. It really”

shorten the distance between the two points. And so we were able to come together and now it's like snowball. And what I have seen over the last few years is that you know we could come to market and say look we can get you access to these tests. New tests, dexus scans, VO2 max testing, coronary calcium scoring. We can get you access to these tests. And that was enough to get people in the door then because if you could go to your primary care doctor and say give me

body composition analysis with a dexam machine. Have them don't even know that the dexam machine can actually do body composition composition analysis. They think it's just for bone density, which it's not. I mean it does that as well. And they don't have it as authorized by insurance. None of it is in their little computer system where they can push the button and get the right you know test ordered for you so they're totally hamstrung. So we would just say hey we can we can

get you these tests. And we got a lot of people in the door that way. But what I've seen now

is that hi agency people people that don't settle for second best people that know they need to

be healthy and people that are fed up with the existing healthcare system. They're already out there man. They're buying function health blood tests, super power blood tests inside tracker blood tests. They've got loops. They've got oras. They've got CGM monitors. They've tried to get dexus scans. They've heard about VO2 max. They have an idea of what's happening. And they've learned all this stuff through influencers, right like Huberman and Etia and all these guys. They have

huge audiences that I've been talking about it. And so they're out there trying their best to put it all together. But what they've realized is what I realized four years ago is that figuring it all out is a full time job. It is a full time job. Plus you've got all this data now. I'm

bad for you and that you shouldn't drink coffee in the morning and you need to buy his magic water wand. And you've got people selling supplements all day long on Twitter like fitness, Twitter has turned into nothing but just peptide shell factory basically out there. And there's just show many people pushing so many things. You don't have what we call the health fiduciary. The person who's only responsible for looking out for your well-being.

And that's where we come in. We don't sell supplements. We don't sell labs. We don't sell magic water wands. We don't sell good night therapies. We don't sell peptides. We don't sell drugs. We don't sell tests or labs or anything at all. We just advise you on what we think is the best stuff for you. Then we put it all together into a plan. I want to get into that. I do want to get

“in the kind of the step. Again, I don't want to give away everything because I think it's probably”

your IP, but I definitely want to get into some of the steps that you take that you might think there's a little bit different than what you would see out there. Before we go in there, I'm dying to ask some of these questions. As you're saying, you're talking red light by, I wrote down sauna, cold tubs, peptides. It's something called neutropics. I don't know anything. Someone gave me a box of $1,000 of these new tropics things. My wife just thinks I'm going

out of my mind. Psychobine all this stuff. Coffee. Like you just said, don't drink coffee. Don't drink mine by buying. There's all there's so much out there. Let's dive into a little bit about this because for me, I'm going to say this and then I want you to kind of carry it on for me. From the health that I know and I grew up as an athlete and I know what the 1% did and the 10% and everybody else did when it comes to training and everything I've tried all the different types

of training measurements. This is back before the internet, all that stuff. But when I looked at

and all these people had all these techniques of how to train better, there's always these

“fundamentals. So I think about your health as like the fundamentals. So I say red light. You're like,”

"Oh, red light changed my life." Then I go, "Okay, does red light actually change someone's life or does red light take someone who's already 98.99% optimized because they're right away fundamentally eating healthy, not eating sugar, not drinking, getting good sleep, drinking the great amount of water, eating their vegetables, whatever it might be, taking their right supplements, now they're looking for that one extra little percent which most people would never actually notice. It's

all placebo and really doesn't probably do that much work for you. What do you say to that? You're right on with that. So the way that we look at it is that these advanced therapeutics and newfangled things, and I will carve specifically out of this conversation, things like red

a true tide and turns up a tide and some of that. Those are truly revolutionary game-changing

technologies. Okay. So let's put those aside first. Okay. For most people taking XYZ supplement, XYZ treatment, this pill, this therapy, that's saying you're not going to notice a difference. You're not, you're just not going to notice a difference. The way to get to 95% optimized is through the most boring stuff that people have generally forgotten, and or don't want to give any credence to, especially your online people because they're all trying to sell you other things,

right? Like, there are great peptides out there that can do really good stuff. BPC157 is one of them. But it's not going to just help like everybody get healthy, right? It's a very specific thing

“for specific instances, and it does have some help, but it's not the only thing that you need.”

And again, carving out reditroutide, turns up a tide and some of the good times. These are

fundamental game-changers. The most important thing for long-term well-being and fitness

is resistance training, is building a decent muscular mass of a fat free mass index of somewhere between 19 and 21, which is a figure that calculates like based on your height, like how much muscle mass you should have. It's separate from BMI, BMI is like everything fat included. A healthy fat free mass index, excellent cardio respiratory fitness. The higher that you can improve your VO2 max, the lower your chance for all cause mortality across the board, right? So like

with every run you go on or every row that you do or every swim that you take or weighted hike that you do, anytime you get your heart rate up, you are increasing your chance to live forever, not forever, but increasing your chance to live each and every time. And that's all cause mortality, right? So like that reduces your chance of dying from everything, falls, accidents, smoking. It doesn't even matter. Improving your cardio respiratory fitness is more powerful than

proper sleep, eating the right foods and guess what, guys, we all know what the right foods are already. It's a well balanced spread of food with, you know, right amount of carbohydrates, if you're active, sugar, and carbohydrates are not going to kill you. The right amount of protein, the right amount of good fats, right mix of vegetables and fruits and stuff. And the key is the right level caloric intake. We all know, we all know inside. We all know. Now there are

definitely some people that don't know the mountain dude is bad for them or eating his cupcakes or whatever bad for them. But, you know, for anybody that's been in the space any amount of time,

you definitely know what to do. Here's what I'm going to do. I'm going to stop and when you're

saying things that I don't think most of the general population knows or even me, I'm going to ask those definitions because I watch all these podcasts and these people speak these big languages words that you're just kind of, you don't actually understand. So like one of the

“biggest ones you just said was chloric intake. What does, what does that actually even mean?”

What's the power of the chloric intake is, that's chloric chloride, which is co, color, color, calories, calories, the amount of calories that you take in, right? So calories. Yeah, color can take. Yeah. So we're, we're talking about energy in and energy out. And there will be people online that will debate all day long and tell you that calories in calories out as a model is broken, but they're, they're lying to you. They are trying to tell you that it has been an

ineffective tool to get people to lose weight. Sure, if you tell the average person, that's 100 pounds overweight, it's eat less and move more, they're going to fail likely because it takes some level of discipline. But the general concept of energy and energy out is is unspeakable. It is proven fact. If you eat less than you burn, you will lose body weight.

There's just no question about it. And if you have never counted calories before,

I urge you to spend a week counting your calories with fidelity and you will be amazed at how much more you're eating than you think you're eating. You will notice the snacks that you grab that you don't even register. You know, I'm guilty of it too, man. I'll walk by the refrigerator. I'm a way down to the basement to my studio and I'll just grab something out of there. Right, walk by the cabinet. I grab something out of there or you go out to dinner and you just

you eat this big dinner and it's delicious, but you don't realize it's all cooked with, you know, 10 sticks of butter and heavy cream and olive oil through the gills plus all kinds of sugar in there.

“You have to understand how much you're taking in and then also calculate how much you're burning.”

If your life involves waking up in the morning, getting in the car, driving to work, working, driving home, sitting at home watching Netflix all day, you are a sedentary person and you are not burning any calories. Even general weightlifting is not going to burn too many calories. Now there's other benefits from it. Running is going to burn calories for you. You just have to move. Man, people talk about 10,000 steps a day. There's nothing super magical about it. It's just about

movement so you can burn some more calories so that you're in balance. If the scale number is going up, you're in surplus. If the scale number is going down, you're in deficit. And being lean is one of the keys to longevity. We have 7 keys, 7 pillars to longevity and that we believe it. It is right about a sleep. Get in stay lean. Lift heavy things. Move your body a lot. I'm going to forget them all now. Build community. Have meaning. And these things all

interplay with each other. And we have seen for sure that people engage in communities and have

“meaning in their life live longer. You have a reason for it. You need to get in stay lean. You need”

to move a lot. You need to sleep right, eat the right things. And you need to really just make sure that you're covering these like general big boulders before any of those supplement things. We're going to have any impact on you whatsoever. Everyone is looking for a shortcut. The supplement industry is so big because people have this hope, this desire, this fantasy that like I'm going to buy this pill for $30 for a month supply and take it. And somehow I'm going to become the person that

I want to be. It is a distraction from the thing that you really need to be doing, which is a fundamental lifestyle, which is also very difficult to do. I'll tell you, I'm a victim of it. I'm the supplement company's favorite buyer. If you have a good enough angle, I'm like, "Oh, well, even knowing that

it won't work." Here's what I'm hearing. And I want to just say this because I think it's,

I just want to save. I feel like I feel like you feel like it's your duty too. It's just the way you're talking. And I'll say I'm on the same page as you. Save people, the mind space, the searching, the rabbit holes, the wishing, the longing, the wasting of money and time and energy. The reality

every single day and you're not working and doing your cardio, working out and doing some resistors

“training and doing some cardio, eating quads, I mean when you use the word quads, I healthy.”

I mean, you're even kind of watching a little bit of what you're in taking. You're not, you know, eating junk food in all the garbage. If you're not doing any of that, don't waste a dollar on anything else because none of it, it's going to actually work for you without that foundation. So let me ask you

100%. Questions that I've never understood and I still eat them because I'm like, maybe they

maybe I'm right around. There's like simple things like a fish oil. Sure. Yeah. So some people have, you know, are lacking in the good fats, right? And you're going to want to make sure that you're eating the right amount of fats. And the reason why people take fish oils because it's got very specific, you know, acids and fats in there and it's a supplement to what you're not already eating, right? So instead of taking the fish oil, why not just have salmon a few

nights a week and maybe, you know, get into smoke fish and like eat some sardines or macro or something, which can be very fancy and absolutely delicacy. I mean, I eat canned sardines here at home and they're delicious. And it's everything that's a supplement is generally in place to make up for what you're not getting from your diet. Whole sources from whole foods, from fresh foods that are well raised. You know, grass fed beef is a really good one. You know, wild caught fish, another good one.

Just eat those foods and you're not going to have to spend the extra money on the fish oil supplement. Now, you may get a blood test that shows you that you're extremely deficient in some of these things. And then we're going to want to supplement those in a short term as you're getting the rest of your diet together as you're building the lifestyle and the habits that are going to make it so eventually you don't need the supplementation. But everyone's goal should

be to not need any supplements. When I first got into this space, man, I bought every supplement. I was on every supplement train. I got a whole closet, a whole cabinet, my kitchen's filled filled with bottles. I take one supplement now. I take vitamin C every day. And I only do that because I'm just terrified of getting cold. I hate getting cold. And I have found whether it's placebo or not that by, you know, max dosing my vitamin C. I tend not to get it cold. That's it. I don't take

any other supplements anymore. And the reason for that is because a cardio respiratory fitness is through the roof. I resistance train. I sleep very well. I'm already pretty lean. I'm eating a good balance of food, a good mix of vegetables and fishes and healthy meats and healthy fats. Avocado, grass fed beef, lots of chicken, lots of white fish, lots of salmon. When you do that, you just don't need any of the other supplements. This is all scaffolding.

This is a concept that I'd like to introduce here. So many of these things that you read about online that seem to be magic pills or whatever. They really should just be seen as a scaffolding. That will help you build yourself. And then eventually you build yourself and then the scaffolding

“comes off, right? Like think about building a building. And that's how we treat the usage of GLP ones”

in there related compounds like some aglutide, tersuppotide, reditriotide. Those are amazing compounds.

Tersuppotide, if you do it as prescribed, you're going to lose weight. You're not going to be hungry. You're going to eat less and you're definitely going to lose weight. But we need definitions because I don't, I even mean, I don't know what you're talking about, we have to be honest. Sure. So, Tersuppotide, yeah. So, some aglutide is like ozembeck, right? That's, that people have heard about or popular. Ozembeck, though, isn't that a bad, bad, bad drug, isn't that? I know it

wrapped your rock me, but I've heard it. Yeah. I mean, when used as prescribed, generally speaking, what we have seen is that it's extremely effective in dozing weight loss and therefore benefiting your metabolic health and your insulin resistance and turning you into an insulin-sensitive person, which is what you want. Most of us on healthy folks are insulin-resistant means you, your insulin is on overdrive, you've got high levels of insulin, you're not shuddling nutrients around where they

need to go, you live in a constant state of inflammation and you're building up plaque in your arteries and you could lead to diabetes and arterial scosis and cardiovascular disease and all these terrible things. Semiclutide, and then it's predecessor or predecessor. Yeah, the one that comes after successor, I guess. Uh, it's successor. Uh, it turns appetite, uh, weight and then redotrytide is the latest one. That's about ready to get FDA approval here in the states. These act on different areas of your body

besides ozembeck, it's like ozembeck plus one, and then ozembeck plus two for redotrytide.

“And we've seen, turns appetite, I think the brand name is Mounjaro for that. The Jaro. Yeah,”

Mounjaro. Yeah. We've seen just amazing results. You take it as prescribed. You do the step-up

scaling, uh, side effects are minimal, weight loss happens, insulin sensitivity improves,

life, you will gain the weight back. The hunger rebound is intense. And as any time when you're losing weight, you will lose muscle mass. I don't believe that you lose more muscle mass on these drugs, then you would in a caloric deficit on its own. Because all these, you know, they really do is just induce a caloric deficit, meaning you eat less. If you don't resistance train while you're on the drug, if you don't eat the right amount of protein, if you're not lifting weights and building

your muscles or at least preserving as many as you can while you're losing weight. So as you come off, you're just going to be back where you were before with less muscle. Your hunger is going to come back and you're going to eat again, and you're going to gain back more weight this time just with less

“muscle. So they are dangerous in the sense that if you don't do anything that you need to while you're”

doing it, you could leave yourself either on the drug for rest of your life, so I don't think anybody really wants, or in a worst-off position because you have less muscle mass, and then you start eating the same way you ate before, and then you gain it all back and then some. So these tools are extremely powerful. Some are turns and retta. And when they're used in the right way, you can have tremendous impact on your life. Now, is there anything else that comes anywhere close to those three

compounds? Absolutely not. There's nothing else that comes to mind as anywhere near it. And even if you're going to use them, you still have to make the fundamental lifestyle choices so that you're not addicted and hooked on the drugs forever. And this is, this is, I'm assuming, what we call for weight loss, because that's what I really, is epic sport. It was obviously made for diabetics, but they saw the effects on everybody. It's interesting because as you're talking,

and if I was just thinking those people that are listening, I'm always thinking about my audience.

It's just like, who's driving their car right now? Who's sitting there listening to me? And thank you, very much for that. But if they had questions like I had, or these thoughts, or these, they see all this stuff, and they just want to know how the answers, right? And we use this big one called a Zemp because there's this huge thing about an example and all that. And what you said was so important, because as I have no problem saying, like, I had no need to be on a Zempic. It's

in fact, it was kind of crazy that my doctor gave it to me, shows you how broken the system is. But I did. I went on it. It rocked me. And meaning like, it just my stomach, everything, it just, but I'll tie you something. It worked. It worked. And then I went off of it, and it came all back. And then I went back on it and it dropped. And what I realized with a Zempic, and I want

“people to really hear me when I say this. The only thing in my opinion, it actually does is it suppresses”

your appetite. So while you're on a drug, all you're actually doing is eating less calories in

thus, you're dropping weight. And you think it's a magic pill. So when I was on my third round of

being, like, feeling like shit, it popped. And I said, oh, that's called discipline. Maybe if I just did a diet, and I ate less pasta, because that's all I changed was instead of a big bowl of pasta. I ate a quarter bowl of that pasta. And then we, later, I looked and felt better. Maybe a little discipline would go on way. So for those people who don't actually need a Zempic, I want to be very clear. Like, you're, you're five or ten pounds, maybe overweight, not ones that actually need it.

Don't go down that road. Figure out your, as you said, your calorie intake first. So I just wanted to say that because as a user of it, I, and you just, you effectively said that, I just wanted people to hear it from a third party who's actually been down that. So one qualifier on that, read a true side, which is the latest one that's coming out. That one not only suppresses your appetite, but it increases your metabolism. So it really does both. Really, it really reduces the intake

“and increases the output. And that's why it's going to be bigger than OZempic. It's going to be”

probably the biggest drug that ever was in the United States. It's going to be widespread. People are going to be using it all over the place. And I, and I think it's, look, from a macro abstract level, we need to do anything that we can to get the population, leaner. Yeah, just speak. I feel it has a hole. Yeah, either leaner comes and then healthier comes after that. And the amount of money that is spent in the U.S. on treating people with metabolic disorders like diabetes, and obesity,

and other things is staggering, dude. It's in the hundreds of billions of dollars. Billions and

billions of billions of billions of billions of dollars. We, we need to, many billions, many amazing

billions. I sound like, we're not going to say, yeah, yeah, yeah, yeah. We need to, we need to shrink literally shrink the size of individuals within the population. And so I think broad strokes, it's going to be good, good for, you know, the country. Country, bad for the economics, but they'll make money on the other side again. They'll make money on the other side. But it will also relieve the pressure

on the national, it's national healthcare and Canada, right? Yeah, yeah, yeah, yeah, yeah, yeah, yeah.

“It'll relieve pressure there as well. I'm going to use the word, they, I don't like saying that in”

public, but do they actually want that? Does that what they actually want? Well, it depends on who you're talking to within the ecosystem, right? The hospital owners and stuff they love. They love it when people come in sick and they get to build Medicaid, Medicare for that kind of stuff. Yeah, yeah, they do. But like, if you're thinking about it from a budgetary perspective for the United States, I mean, you got to reduce these over our healthcare costs. Otherwise, it's going to just

consume, consume the budget. Uncheck the trajectory of diabetes and obesity in America is going to just consume all the tax dollars that are being collected and we're going to spend it all on just treating

people with what I call, which are truly diseases of lifestyle that could be prevented. And it's

created a whole schism in the US of like people that are tired of paying high inflated premiums for their health insurance that pay to cover the sicknesses of other people who don't take care of themselves. Yeah. Like insurance used to be just for if you got pregnant, if you broke your leg, you got hit by a car, you had some weird disease. Now insurance is paying for people who just eat too much. I'm not laughing at that story. I'm laughing because of how terrible and how backwards

this system has got. Like we're paying insurance and insurance, people are profiting. Everybody's profiting except the people hurting are hurting lots. Like tremendously, like getting insurance because you eat too much. That's a that's a fundamental problem. So I would I love is I study voice inflection obviously in sales and the moment we started talking about obesity and what actually happened the world your voice dropped and you can actually tell that this means something to you that this

isn't just like something that you're trying to sell like you were actually focused and thinking about what the world will look like if half half a say America was not obese, what what kind of world that would be. And I agree with you. I think there's we I think on social media, you don't I only see all these fit people and the way social media works, right? It makes you think that that's the only thing happened in the world. But then I walk through an airport and you know what I ask I go where's

the one fit? Where's the one fit person that I saw on social media? Not not where I thought everybody was going to be that where's the one and that's where you realize man there's a lot happening not on social media that people don't really understand. Call this casual obesity. Think about how many dudes and women in their 40s that you know that you know they in their mind they're like oh I've packed on a little bit of weight and you look at them and they got maybe a little bit of a

“belly but to a trained eye you know that they're 30 35% body fat that's what that's obese and”

yeah we caught casual obesity just it's just normal just you know it's like eight IPAs and the deserts after every dinner and the fact that I don't do any exercise but you know I'm not morbidly

obese like I'm not my 600 pound life I'm just casually obese and that is basically everywhere.

Holy what glamorizes is that the dad bought the which is I don't get me started on that the dad bought or I'm not in again I'm going to lose listeners and I'm okay with that. Do you see the obesity adds it'll be like dove obesity's beautiful all it's no obesity I'm going to tell you something it's not beautiful and I'm not saying that obese woman isn't beautiful I want to be very clear what I'm saying it's not beautiful because healthy and beautiful comes from in and obese people

are not actually healthy internally so there's nothing beautiful about that so I want to make sure people understand that and people won't listen to that and that's okay because that's why I love

“free press and free media so here's the thing I'm going to say something because I think this is important”

I want to I'm and I'm still sitting you're going so what is exactly do you do like I can understand that you obviously you figured it out we didn't talk about half the stuff I wanted to talk about so I wanted to run like run some more stuff off and then I'm going to go into my question but like when you think about sauna as in cold tubs what's on the 100% sauna 100% totally proven studies forever absolutely huge benefit three to four times week 15 to 20 minutes at 170 to 200 degrees

100% cold punch mixed I would say cold punch is it's clinically shown to inhibit protein muscle synthesis so that means if you go for a lift and then you get in the cold tub afterwards you're counteracting what you're doing it's it's bad for protein muscle synthesis it also reduces the inflammation that's healthy inflammation that alerts your body to come repair tissues so I'd say cold punch out sauna in 100% they're going to ask you if you can only do one of the

other which one and sauna sauna is we talk a little bit about peptides you said most no yes to the

in a healthy position you will see impact from taking very it various peptides there are some

that are great for your skin there are some that are good for your hair that are some that are great for healing things there are some that purport to improve your mitochondrial efficiency and whatnot but do it if you are 250 pounds at five eight you are not going to notice any marginal improvement in your mitochondrial efficiency or whatever that means for you by taking these peptides so I say put peptides aside except for OZMP it was on pictures and and retta put the peptides aside

until you are already you got a six pack and you're like you're running and you're lifting in you're eating great and then you will see the benefit of using peptides new tropics

“I've experimented with those in the past and you know I think that there are some that make”

you feel a little bit more focused a little bit more calm I don't know about the real science behind improving cognitive ability I'll say fiening for one is terrific for calming you down and calming your brain waves down and making you a little bit more focused. Generally speaking though improved cardiovascular fitness is clinically proven to increase cognitive ability both in short-term acuity and long-term memory recall and if there's just endless list of reasons as to why you need

to get your heart rate up into an aerobic zone for five times a week and cognitive ability is one of them better than any new traffic. I love it. Light therapy anything that long those lines light therapy like I remember going to oh my god meet in this woman she actually had some light app about though and she moves accordingly to the light to the sunlight she'll move her house so move where she lives based on where she was born and I was like hey what? So light therapy

definitely covering a lot of ground there I would say circadian alignment is super important go outside early in the morning get the morning sun it's a different type of of rays that make it through the atmosphere a different point in the time the day get out early see the sunrise get out in the late evening and see the sunset be outside this will help your body we are tuned to the sun there's whole cultures and civilizations built around sun worship right we are at tune to the sun if you are

just inside all the time you are doing your body a disservice hormone dysregulation all sorts of things so get outside to use the sunlight red light therapy and things like that I don't know data is mixed my wife uses a red light therapy mask all the time she uses the red light ones like

“I think I think for women in particular they're always looking for things to improve their skin”

in collagen and stuff like that I'm not 100% expert on red light therapy but I will tell you

circadian like aligning your skating rhythms to the sunrise and sunset absolutely 100% essential

and then the last one NADs and there was the other one that one of the genders are always talking about what uh NADs and something else and a NAD and I'm like yeah and I'm happy again 90 98 to 99 movement not going to notice anything unless you are doing the fundamentals okay so here comes what would you do how do you work how do you work so imagine this just hypothetically speaking middle age 40 year old man working his butt off every day you've been inside sitting at a desk

used to being athlete like you know university level athlete used to have you know a tall percent you know a body fat worked out built the business put on the 10 pounds got the four

“kids or the three kids has a hard time even just getting out to the gym now exhausted tried everything”

from a ozempic to new tropics to red light people probably think and I'm talking about me I I'm really not I'm just putting it on and goes to the gym four days a week but doesn't see any really results and is at the point where like he knows the body's going to break down very soon it's already not breaking down he comes to you was kind of the steps you you you you go through the first thing that we do is we build like we map out the your entire biological train the the most

comprehensive health dossier on you ever put together and the reason for doing this are multiple one

there's nothing more powerful than seeing a 33% access can come back and look you right in the

face when you think you're only 10 pounds overweight that's huge too the blood marker is that we look at our far more comprehensive than anything irregular doctors ever taking a look at and we're going to be able to diagnose any issues or bring your awareness to issues that no one else really had three we're not aiming for normal normal includes all of the unhealthy people in America and in Canada we're aiming for optimal we're going to do a body scan analysis we're going to do you know

take a picture of your heart and arteries because hey if you've got calcium build up in your heart and arteries and you didn't know it you're just a heart attack waiting to happen we have to take

find out what diseases you have a proclivity to what supplements you might need to take because of

any genetic deficiencies that you might have are ways that you process food or when the best time

“it is for you to sleep or what exercise you're going to respond to the best way we take all this”

together and then using all that data we're going to create a very custom specific precision plan for you excuse me allergy season here in DC led by your physician and coordinating a certified strength and conditioning coach as well as a registered dietitian as well as a genetic counselor and the reason we have put a certified strength conditioning coach and a dietitian in your team with your physician is because we know that food is medicine and movement is medicine and these are the key

fundamentals to longevity and optimization and improve metabolic health so there's none going to your

doctor and having your doctor just be like hey you should probably exercise more yeah and our in our

practice the doctor calls the strength coach and says look you know john over here has visceral fat content of like four pounds he's insulin resistant he needs to do you know intervals and he needs

“to do cardio and he needs to build his muscle mass and then he calls the dietitian and he tells”

the dietitian what the blood work looks like and what the genetics look like and then all of them together come up with a plan so that your workouts are fueled properly by your diet your diet is in response to your blood work and your DNA and all that is in concert around your overall medical plan which is going to be to get your sugars in line get your lipids in line turn you into an insulin sensitive person get your inflammation down you know God forbid that your pre-diabetic

or diabetic but resolve those things and so you get a comprehensive 360 degree plan where everyone

on your team is talking to each other and everyone on your team is looking at it from a medical perspective so when we prescribe for you a certain resistance training protocol and a cardio protocol it's with the context of what your blood work looks like and what your doctor's goals are for you

“for your long-term health. I mean I'm thinking like this is like a dream come true”

for like it seems like this type of treatment that you're doing only happens for the the rich in famous or the top athletes agreed this is something that was previously only accessible to pro athletes D1 athletes at the best programs not even all of them you know to people willing to pay $100,000 to Peter T. and other like famous optimizers our goal is to bring this to as many people as possible and we've set up the whole business in a way to make that possible we

don't we don't have like super expensive you know centers that you go to out there we're trying to find the most economical way for you to get these optimal results and then you know buy the virtue of the internet and telemedicine and direct messaging and technology we're able to pull the whole team together put it in your pocket and you can carry this team with you everywhere you go all the time and man I'm texting my team every week I just had a check-in with my whole team

I guess I was yesterday where my doctors my strength coach my physical therapists my dietitian we're all there and we're all focused on my plan which is right now of qualifying for Boston Marathon in November and we're running running in a three 15 marathon and we're just doing a coordinated effort there but that was after they helped me go from you know I told you at the beginning I I got myself in shape but that was just the beginning of the arc I was on blood pressure medicine

still at that time and other things and like we have deep prescribed me off of blood pressure medicine my blood pressure is perfect my resting heart rate is in the 40s my HRV is almost 100 like I had been completely transformed because I have this dedicated team that knows me knows my goals and is instantly accessible to me at any time it sounds like this is locally though like do I have to someone has to be close to you and your clinics to be able to walk in and do this no not at all we're

100% virtual we don't have any clinics you can take the meetings right from your desktop or from your phone and then when we need testing or other actual physical locations we have a team that finds the location calls down there make sure you have the right equipment schedules the appointment all you got to do is just show up and get the test done wow this is done virtually and on the phone and through direct message all right so how how how would say how much do you believe

in your process like when you think about all the people that have come through the results what would you put that is that 100% 90% now I'm going to I'm going to put a caveat to this because I know it's one of the 50% is someone comes through here they get all these tests you give them the actual antidote to what they need to do they go home and they do nothing and they sit on the couch and eat their apartment and whatever drink their coffee and that's obviously again a waste of time

sick of watching the Instagram reels and seeing all this stuff and being bogged down by all this

“information and not really knowing what to do so now I'm paralyzed of even doing something you're”

going to give me the plan I'm going to execute it how much of a guarantee do you guys put on that this would actually change your life 36 nine months if they did the protocol and follow sure so I'm going to tell you a story on one hand and then I'm going to give you my pseudo guarantee on the other my mother 75 years old my wife and my daughter and my sister are all in the program working the program all have their own team and they're all following it to the tea

that's the level of trust personally that I have in the program not only do I do it myself but of all the way into my life that I care the most about they're all in the program and they're all

seeing great results so that's that's just shows you like how I feel about it I can't give

anybody a medical guarantee obviously but with that cabinet 100% of the people that follow the protocol have the success that they're seeking this is this is clinically proven these are we're not making making shut up it is science that if you do resistance training cardiovascular training eat the right foods take the right supplements and if necessary take the right medications

“until the scaffolding has allowed you to build yourself up to the place that you need to be”

it works for everybody these things are are fundamental truths in the universe they break down comes in people's internal motivations so what happens is people get they generally have like a scare or that's something in their life that's like you know a motivating factor for them and you know unfortunately for them they think that just like the guy who buys a $30 supplement think it's going to change their life they think oh if they buy this program it's going to change

their life and they don't have to do anything it's just not the case and you you do have to do work but what we do is as we make it as easy as possible for you to do the work if you if you can follow directions we will build you a program that starts small and grows over time as you become more accustomed to this new lifestyle that you're building so you know we say we meet you where you are if you're just off the couch we're going to not we're not going to be prescribing go run 10 miles

tomorrow we're going to be like let's let's walk two miles today and let's cut so to out and let's put you on this medication that's going to help you and then as you know once once you start seeing the momentum then it just feeds on itself once you start seeing the scale go down once you start seeing the lifts go up once you start seeing the blood markers come into an alignment once you start sleeping better once you start performing better once you start bringing

energy to everything that you do right because good health unlocks the door to the good life right once that snowball effects are tabbing it's easier and easier for folks so what we do is not only we do the analysis we do the planning we do the coaching we do the support our job is to make it as easy as possible for you to go from A to B and the way that we do that is by being in your face and in your business if you don't reach out to us we're reaching out to you if you reach out to us

we reach back right out we constantly evolving the plan constantly monitoring your data constantly updating your resistance training constantly updating your cardio program and constantly updating your diet as your body composition changes as your blood work changes constantly refining and then once you get to a certain point then it's like okay what am I going to do with this new found energy in this new life and then people want to do marathons and they want to do travel on they want to run

more get stronger get leaner whatever it is and there's always a there's always a next level

to get to and we can continue to adapt and get you to each of those next levels we we come to you with a one year three year and ten year plan we have a 10 step longevity protocol that covers every area of your physiology and your life and lifestyle and we're going to have bigger goals for you than you have for yourself people come to us and they're like oh I want to get shape on

“loose 20 pounds great well now we've done that but the truth is you need to lose 40 so let's do the”

next 20 and your organ function isn't as good as it needs to be so let's get that dialed in and let's map your neurological processes and your cognitive abilities now so that where a benchmark against that so we're preventing neuro degenerate disease in the future and let's make sure we're looking at your DNA to see what you're susceptible to and what possible diseases you have the proclivity for and that we're taking a U-turn away from all those and so that you don't have to go

down that path and so we're going to just come to you with just a much broader scope of like where how are you going to get healthy and where are you going to go and we're going to open your mind to what's possible because my friend who told me that there are dudes my age I feel better every day who I did not believe I now know they exist and it's me okay I'm 50 years old I'm

absolutely pristine my resting heart rate is in the low 40s right this is like a lead level athlete

resting heart rate and I'm getting better every single day at age 50 yeah so gonna as a simply yes or no question it's a hard question simply yes or no you put your money where you're mouth this I mean I do every single day man I put my whole everything into this business and

“into what I believe in here that was not percent okay so here's what we're gonna do then I'm putting”

you on the spot here oh what's coming well I'll tell you as you were talking I was listening and I was thinking again about the listeners and the viewers and I can now you just I had this vision of the guy going sure yeah yeah like I've heard this done this and I was like you know what let's put him on the spot if you are as good as you guys are saying you are which I hope you are which I

would trust you are I want to put that out there first yeah then let's use me right here right now

as a case study I will work with your team we will we will document everything that the journey and we will let the listeners see and do and watch my journey and we will do a podcast as we go so people can see what you actually do live and a transformation wow I mean let me take a look at you first let me let me do an assessment to see what kind of kind of kind of project we're taking on

“permanent dude you you are exactly the kind of guy that we've built this thing for right”

we say in our latest ads like or a wolf cgm personal trainer dietitian 23 and me send a genics you've tried it all and now you're like what do I do with all this data and how do I

move forward in this whole universe of longevity we're we're we're designed for guys and and women

forty thirty five to sixty sixty five professional family you know successful already dabbling already trying closets or cabinets filled with supplements devices that they've bought that are now just sitting on the countertop drawers full of new tropics lumen devices wolf straps garment I got a closet full of those frigid yetties myself I'm not a purple one like you've got there buddy I just want to say oh for people that are like like uh the can't see if you're

just listening as he's as he's saying all that I'm literally pulling stuff off my desk right now

“there you go in front of quick gadgets this that I got someone told me you know the neck of the”

Vegas Nerf you know the big yeah someone's talking with the neck oh you got to get this apparatus that you just plug it against your neck and it shakes your Vegas Nerven comes you down and you know $400 thing doesn't even work two weeks later complete piece of garbage right yeah my works you know it helps with that running running yeah yeah yeah so yeah dude I'm all I'm in for that I know I know that our system works and I know that what we preach uh it is effective I know that everybody

who works with us lives the life our chief medical officer is like a brown belt in jujitsu served in a rack as an infield like medic for special forces operators one of our lead doctors was a CrossFit games finalists our head of strength conditioning also CrossFit games finalists everyone walks a walk lives live where we we've experimented with all these drugs and peptides and all the protocols and so we know what works and what doesn't and you're not gonna get with a

doctor who's like you know smoking cigarettes and there's all fat and it's like I probably should quit smoking you know the audience has heard it you can't say no you've now I'm I'm saying you've committed I've committed you've committed so we are going to do the journey the transformation of journey using the rebel health alliance and john and everything that you guys are doing great things are doing in America to help people I almost think it seems like you have this mission to

decrease obesity and bring vitality and health back to people the right economical way that usually was only for the top one percent now the hopefully the everyday person can actually do this so we're going to document this all right let's do it dude I'm going to I'm going to commit oh my god I can't believe I'm going to commit I'll commit to the protocol because I know it's going to involve me having to commit to the diet to the actual working out to all the things I'm going to the

test yeah you willing to put your your diagnostic results up in the dexter scan and the blood work and stuff here we're I'm willing if you're willing to give them and willing to show me I'm willing to use that as a case as a as a case study because I I know what it feels like to feel alive and to be in the best shape your life and I know what it feels like to have that dad bought

to have to feel that and live that and there and there are ways you're saying right now that you

“can do that without having to buy $500 worth of supplements in a month and going on all these”

excursions and there's ways to do it but I what I'm very intrigued about is you didn't say it

directly but indirectly you said this and we'll end it here is we're going to look at your blood tests

we're going to look at your DNA we're going to look at these tests before we make any decisions of

“what we think you need or what you need to do and from the results of your blood and the results”

of what we're seeing we're going to make the plan based off this to get you in the most optimal health

12% that's exactly how it works so I'm excited John I'll say let's get ready to rumble

“all right let's do a baby all in we'll connect offline here and we'll get all of your information”

and we'll get you straight away we'll get the kits sent right out and uh get you in the q a time for those of the people are saying I ain't waiting for this I want it now work and they come and get uh the help right now so go to website it's rebel health alliance.io rebel health alliance.io you can book a call through the website there you can follow me on twitter @jongoldman hit me up in the DM's there or on instagram @jongoldman___ john again I just want to say thank you so much for being here

I mean not many health professionals would put their mouth for the money is on the line like this live so tells you something and I'm I'm looking forward to connecting and seeing where this takes us fantastic man I'm excited about it too thanks for the thanks for the opportunity to show off a little bit I love it I love it