How to Build a Six-Figure Personal Brand Without a Big Audience (What Actually Works)

They're wrong.

My guest today went from zero online presence, no followers, no platform, corporate employee,

to multiple six figures across coaching, brand partnerships, speaking, and content in under two years. Not because she went viral, because she got specific. Katrina Owens is a personal brand and PR strategist who built something most people overlook. A brand so precisely positioned, clients find her by typing exactly what she does into a search bar. Today, we get into why size is not the strategy.

How to claim a category before the market is crowded, and the one internal shift that changes everything before the external work even begins. If you are building a brand, selling a service, or trying to turn your expertise into income, this one is for you, let's unlock it. And we're back with Miss Katrina Owens, the personal branding expert.

What's really exciting about this episode is we're going to be talking about how you actually don't need a massive personal brand to make multiple six figures. You just need the right brand. And what does that mean? Well, in this episode, Katrina is going to tell us all about it.

Katrina, welcome to the show. Thank you so much for having me. I'm excited to dive into all of it. I'm actually very excited to dive into this because as much as I love the marketing and the sales, personal brand to me is something I love as well, because I know in today's environment,

especially today, personal brand is actually almost everything. If you're an entrepreneur, if you have a product, if you have a business, like your personal

brand attached to it, is powerful.

So let's actually take a step back and tell us a little bit about Katrina, how to Katrina get into personal brand, tell us how you're creating, you know, multiple six figures off from what I was, you know, what we talked about is not that big of an audience, but you know how to actually speak and connect to them.

“Yeah, so I think the most or more in thing to emphasize is I never created this business”

or this career thinking that I was going to be a personal brand expert. So three years ago, I was actually still corporately employed, and I did not have an online presence at all. I was like maybe known a little bit in my industry, which was real estate development here in Vancouver, but like I didn't post on LinkedIn.

I had like a private Instagram that was just for like friends and family that I posted on like maybe four times a year. So I was not someone who had an online presence or, by the way, was like comfortable with having one, but I really abruptly left my corporate career and was like, I guess I'll start a business and I guess that means I have to get on Instagram.

So I started my marketing and public relations agency back then and started to get really comfortable posting online, although it was still something that felt pretty challenging for me.

And I actually always let the thought of like, I don't have that many followers.

I haven't been doing that this for that long. That thought actually plagued me a lot in the early days because I was trying to show up like someone that had all of this experience and clout and a following and I didn't. But it was through that journey of actually building my personal brand in public that built up the personal brand that I have today.

“And I mean, people will say it's like having, it's like building muscle, right?”

We got comfortable showing up online and an even in person too. So I really built my personal brand from scratch from zero in a very, very short amount of time, started as an agency and then within one year, I flipped my agency into a full-time coaching business and replaced my agency income within that 12 months. And now my personal brand is really comprised of like several revenue streams coaching

and consulting, yes, but almost equally so brand partnerships, paid speaking, event revenue from the in-person experiences I host and like content monetization. So podcast ads and social media content, newsletter, sponsors, all that sort of fun stuff. So yeah. That's what that looks like.

So I mean, you've, you've definitely, it sounds like you have multiple income streams off your brand itself, which is very interesting. I like to get into all of that. Before we do, why don't we take a step back and ask the question, I mean, well, let

“me ask you this, why is it so important to date to have a personal brand?”

So what I had found when I was starting my agency was that people didn't actually care about the agency brand. People were working with me and my team because of me and the more that I showed up and just

it's because we used to live in this world where maybe we made relationships with business

owners because we met them in person and you know, it was really common for brands to have these personalities online and then there were like influencers too. But it wasn't super common for like the business owner to also be the face of the business.

“Until I believe the market just got so saturated and social media became like such a powerhouse”

that everyone was using for so many different ways that we went from like, oh, we don't need that human connection because we're all digital to now like craving that again and actually only trusting the brands that we can put a face to. So I think now is the with the rise of AI and everything like now more than ever is the

time for the personal brand of my opinion is how that personal connection I agree on I agree

on that. So what was it? What changed specifically? I mean, for you, you were trying to do a personal brand, you were, you know, let's say you were faking it to you made it, right? Which we all do. I mean, sometimes you actually have to do that, right, until you get there. But it was working, but it wasn't working. And then, but something shifted was that the messaging was it how you position yourself or was that shift internal that then

externally people started feeling and picking up different. So good question. I actually

“think it's both, which is such a cop out, but I'll tell you why. So I think positioning”

is so important when I work with clients on like actually building out their personal brand. I borrow the blue ocean strategy if you're familiar with it. So that framework says that you're positioning your differentiation and your messaging are like the three components of a blue ocean brand. So I believe the same is for a personal brand. When I introduce myself

as like the public relations for personal brands, I've heard of you. I've never heard

of someone doing that before. And that's that kind of resonance that you can start to build. I mean, even still to this day, I've had people find me for speaking engagements by literally typing in public relations for personal brands on Instagram. And I'm the only one that comes up under those keywords. It's happened a couple of times now. So and that's not like a mind blowing like tagline. That's like just the function of my job. But most people aren't willing

to like get that specific into what they do, claiming a space. So it's that. But for me, there was so much in our work and still to this day that I have to do. I mean, even now, I find as I start to work with bigger and bigger brands, there are moments when I think to myself, why are they picking me over the person with a 200,000 followers over there? So I do still have those moments. I don't think those ever leave. But I think the positioning is actually a great

starting place. Because once you see it working, it helps build your confidence too. It's interesting. You said that because now we have, there's we could go different roots on this of what happens when you build a personal brand, why most people don't build a personal brand. I think of it because what you kind of, you're worried about those, you know, what other people think, why would they go with me when they go with someone else? But I want to stick more and more into the

business side of this because I think it's, it's, it's interesting because you, you said it yourself, people chose you over say the big brands. And you're saying it's purely because of your position, you, you created the blue ocean strategy. Is that what you're saying? Yeah, positioning, which then results in a highly engaged audience. Like my audience, I know how they buy. I have case studies to show brands like, hey, I ran this master class with a sponsorship. This is how many

clicks we received. So I don't think we build the audience without having that clear personal brand

“because that's what makes someone interesting. And that's what makes people pay attention. But that”

next step is that audience engagement, which is actually what I think starts to land bigger and bigger opportunities. So let me ask you a pretty simple generic question, but how do you define what a personal brand is? I just say it's the human behind whatever product service you're trying to sell. So I really focus on what I call the professional personal brand because I'll get a lot of people who maybe fall more into the influencer category coming to me, wanting maybe to work with me or

be coach by me. And that's actually a niche niche or category I don't touch. I work with business owners on building out their professional personal brand because how influencers function is actually different than a personal brand. Influencers are hired on a more like kind of spokesperson basis. So you might hire an influencer to represent a new product launch and they're going to post it

like a reality TV star. But they don't have a function and this is generalization, but they don't have a function beyond this is my service offering. This is the impact, the very specific impact that I impart on an audience. Whereas a professional personal brand to me is someone who has a business that is purpose driven. They're having an impact on their audience and really becoming known for a specific thing. So when a brand hires a personal brand in like a brand partnership capacity

and I'll use myself as an example, I'm actually integrating whatever product or service the brand is bringing to me into what I already do. So just add color to this one of my consistent brand partners is Adobe Acrobat. So I'm not saying, hey, Adobe Acrobat, what do you want me to say? They'll show me their like new features or the angles that they're working on or what they want conveyed and it's my responsibility to build a use case around how it integrates in a my business

“that we then use in content. And that's how it's kind of different where an influencer would get like”

their the an approved ad read and have to like, yeah, play within lines. So I don't know if that helps define the the personal brands in a way. I get it. I do understand it. I if I can say back just so that it's as maybe a different way of clarity is really your personal brand is the business owner or the expert selling their own service, their own products, their own whatever it might be,

where an influencer they're selling other people's products other in and basically they're

infrastructures for other people's businesses. You focus on I love what you say professional personal brand, not the influencer style. But then you also just said in your and this is where the nuance is in your professional business personal brand, you're also working with other people

“with other companies or other services like you said Adobe. Yeah, exactly. And I think it's been”

really interesting because I see more and more brands wanting to work with the personal brands instead of the influencers because if we go back to earlier in the conversation, there's like this authenticity shift that's happening. So now people can tell when there's like a sponsored pose they can tell when it's a influencer doing an unboxing or they've been paid for a particular experience where now the conversation shifting a little bit more, where here I am kind of sharing

my life in my journey and I've integrated a brand into that. A really great example of that too is last fall, Adobe brought me to Adobe Max, which is their big convention that they have in

LA. And I shared my journey as, okay, I'm going to my first ever brand trip and it's with Adobe.

So there's so many layers of emotions and storytelling. It's not just like, hey, I went to this event

“and this is what I learned. There's like nuance and depth. And that's what to my last point”

build audience engagement too because people are now invested and they're like, what are they going to do next when she's going to do next? And that's what you do. Yeah. That's what your expertise. Yeah. So tell like if someone's sitting there and they're and they're been struggling building a personal brand or they're wanting to start a personal brand, what are some because did it, you know, it's all about the vault unlocked. So we want to hear, you know, what are the actual things

that people can do to consider starting a personal brand and or if they're struggling with a personal brand? What are some of the nuances that they can implement so that people start seeing them differently and the algorithm start picking them up? Because I could tell you when I built my personal brand, it took me nine years to build it and, you know, three months to get it right? Yeah. Yeah,

you know what's really interesting. The first something block that I see is people who will actually

say, I want to build my personal brand and I'm like, okay, so like, what do you want to do or what do you want to be known for? And then they say, I don't know, but I want to be like a seven-figure personal brand. I want to build a seven-figure business off of this. And I am like, unfortunately, the revenue goal actually doesn't matter when it comes to personal branding and here's why it's because as soon as we just say that we're in it for the money or the cloud or the exposure,

the audience can tell and it's just going to feel forced and inauthentic. And typically, when someone's having trouble like building their personal brand or creating content, one of the biggest things I see is because they're trying to sell or promote or build what they

So some of the language I use in my own personal brand and as I built my brand was this feeling

of being famous. So I'd always tell business owners like, I help you feel famous and I would

include words like, I feel so famous right now and I'd say things like that. And I was saying these things when I had like 500 followers on Instagram, 700 followers on Instagram, and I'm like embracing

“the cringe. But at the core, I really wanted to be famous or feel famous and I really think just”

letting myself kind of share that and you know, I'm sure there are some people that were like, she's not for me, that's not the, you know, fame, what a vain thing to want or you know, all the things that people have that feel triggered by other people going after what they want. But I think typically when someone's working with me and they won't actually like acknowledge

the thing that they really want or the feeling they really want to have or even like what they

really want to be known for, nothing else is going to work. So I don't care like what course you think you're going to sell like what you think you're going to speak about on stage. If you can't tell me like what your purpose or deepest desire is, then like the rest is just not going to build in a way that's sustainable. And I think that's the energy shift we're talking about, is this in authenticity where you can't fake the real truth depth of someone and they can do a

good job hiding it and some do a better job than others. But you know, for true personal brand, you've got to actually step into that brand of who you really are, not what you think the market

wants from you. Yeah. And I mean, I have worked with clients in the past who they don't have

that clarity. And I mean, that comes from an inner place because you do have to really know yourself and or at least be able to go on that journey of self discovery. And I'll have clients who are like, well, you know what? I took, you know, Alex Ramosi's masterclass and I want to build

“what he builds. And I'm like, well, if you want to do that, then you have to like be willing to show”

up in a way that's not like that, but that's true for you and be able to build an audience that resonates with whatever message you want to sell. But one of the problems now is that we have these really big figures, especially in the online space, where people just try to mimic them instead of showing up like how they really are, if you were to like meet them in person, and they have got you with them. And that's I think where people like lose the plot a little bit and probably find

building a personal brand heart because they're trying to be someone else. It's interesting to say that because I go, yes, and and I say, yes, it is so true that you probably get further being more authentic you than being someone, you know, showing up as someone you're not. But I know a lot of personal brands that are doing very very, we're not talking multiple six, we're talking multiple seven, we're talking multiple eight figure brands that are complete asses behind the scene.

You like, I mean, the person you see on TV is not the person that they are behind the scenes. So I go, okay, that's true. How are they getting the success? And then the guy who is actually trying

“to be authentic isn't getting the success. Where is that fine line? Well, unfortunately, sometimes I think”

some of it, and this is actually an important part of personal branding. It comes down to relationship building. So if we look at some of these really big figure brands, probably have pretty deep connections, maybe big networks, they put themselves in certain rooms or programs or masterminds, and we're able to build very fast because of who they knew. And that's actually a big part of personal branding, just generally it's one thing. I tell all of my clients, I do it religiously, going to events,

finding new spaces where I can increase my brand awareness with, you know, people that might be on another level, then me, and maybe they're doing things that I want to be able to do. And I do think sometimes the people that are feeling the challenge in building their personal brands and you've got these people who are doing it well. I mean, you know, they might be assholes, but they're going out there and they're getting what they want, and they're making the relationships, they're probably

also making the investments financially, time wise, and to building it. So that is the caveat. Unfortunately, it's like the same way in Hollywood. There's the, yeah, what I'm hearing here, which is like the truth, right? Is everyone, you got to be willing to invest in your personal brand. You're not going to do it and get out there for no dollars. Number two, there is a game.

game or you're not, and sitting on your heels is not going to help you grow your personal brand.

Now, what are we going to do as we see all these personal AI brands come out? How do the human personal brands even keep up? And what I mean by that, like, yeah, we can be content junkies and try to post five videos a day. We only have that takes like when you're doing five videos a day, but what happens when the AI is doing 10? In the U210, they do 20. I mean, how are we going to compete with that? I know this is something that I wish I could predict the future on this one,

but the thing that I just keep coming back to is the in-person connection. I think we're, I mean, I was seeing a post on it today, but I think Gary Vee, like, it's just like analog,

being in person, having real-life experiences is like making a comeback. And I mean, I host my own

in-person staff, and it does so well, and I think it's because we've now gone too far in this other direction where we're like, okay, we want real people again. And like, I personally hate scrolling my feet and not knowing like what's AI and what's not, like, it really bothers me. So I, I think like anything, everything goes in a cycle. So we're going to see how this pans out,

“but I have a feeling that's why getting into events, but also building real communities with”

other business owners, whatever that looks like, joining different membership communities, going to events, being in masterminds, so you can build that in person. Like, that relationship

building has always been one of the most important parts of business building, but I think even more

so now with AI and people may be not even knowing if someone is a real person or not. Well, it's interesting, because even even I get comments on my, my personal brand, my Instagram specifically, people think AI, they actually think I'm AI, which is kind of cool because I'm like, I'm not actually, it's not AI, but I, you know, they think I'm AI, so I'm thinking myself, well, why not make it? If they already think I'm AI, why not make it? And then I don't have to be

there. It's not going to help you with that. It's so, it's so interesting, because I know this

“personal, there is so much behind having the right personal brand. And I think we can talk about”

all the tactics and what to do, but I believe it comes down to what you said earlier, which comes through from messaging or positioning, which comes to the deeper of, do you know who you are and do you know what you want to represent and do you have the confidence to go out in the world and get and take the beatings to represent that? Actually, though, yeah, honestly, because it's not easy. I would say it's the most vulnerable

exposing work you could do, because now it's not, hey, will you invest in my product? It's you're pitching yourself, whether it's to speak or to work with a brand or I don't know, to invite people to an event and it's all you. And so people say business is impersonal, but like in this way it is. Yeah, personal brand is personal. It's interesting. You're saying something here that I'm picking the nuance off on it. And I hope other people are too.

“There is a confidence. There's a conviction that you must have internally externally”

that you were going to sell your message and you're going to sell your position and you're going to sell your belief in yourself because that is what you're selling now. You're not, you don't get to hide behind a brand name. You don't get to hide behind a brand product. You don't get to hide behind another service. You are selling you. And if you don't believe in you, if you don't have the conviction in you, you don't have what it takes to be able to go out there and be authentic,

real, and be able to connect because people are going to see it. They're going to feel it. Yeah. And you know, you make such a good point. Like the confidence piece and I'm saying this coming from someone who had very, very low self confidence, very low self-esteem when I started my business. Like it was on the floor. And I just think that the more in our work you can do. And sometimes I hate making this such a big part of the conversation because I feel like there's so much

mindset out there. There's so much personal development stuff. But at the end of the day, the biggest transitions I've made in my business is when I have been willing to just make a bigger investment, take a bigger risk, feel confident to make a bigger ask. And when I look at all of the personal brands out there that I have the pleasure of working with or seeing,

of how many knows they get in a row. So that's what it takes. You're going to, I love you here.

I want to get the rejections. One of the, well, someone I used to follow said this once and I and I loved it was I don't judge my success on the amount of people that love me. I judge my success on the amount of people that hate you don't have hate or you ain't big enough. And I love that because what I've realized and I'm seeing and this is the, this is the game you got to be willing to play is you can't be liked by everybody and have a big personal brand.

“No, and you actually need to be a little bit polarizing like that's what engages people that's”

what makes you memorable and I was someone for a very long time actually still working through this one. We're being liked or being palatable for everyone was very important for me, especially in corporate. You want everybody to like you and tolerate you and so that was a very uncomfortable thing for me as I built my personal brand. I was like oh and you can kind of see it like even in this journey that I've gone on, I think it's grown and changed so fast that I have seen people

who might have been very engaged with me coming to my events, participating in the conversations and my content, all of that and then they kind of like drop away and I know that it's because at some point maybe there's something that I've said or something that I mean I'm not that controversial but I think sometimes people trigger their people for different reasons and that's the one

“that's been hard for me just knowing oh not everyone's gonna love you 100% of the time and that's”

okay but it's a hard one, it's a hard, hard pill to swallow. Well, we're not going to because two things happen when you stick to your, your own message, your own truth is you start to grow and then you start to outgrow your environment. You start to outgrow the people around you and as we know, again we don't make it all self development but the crabs and the buckets they're going to pull you down. People will try to pull you down to keep them at their level.

The worst that people don't speak about is your parents, your family but here's a difference the friends and the public, that audience will try to keep you down because you're just a reminder to them of that their own capability of being successful and they're giving up and they don't want that so as long as you don't succeed I don't have to go after my dream. Some deep psychology there. But I realize with when it comes to your parents, your family, even though that might be

true, the second one is they don't want you to grow because they don't want you to grow them

because they love you, it's not because they don't love you, it's because they love you and they're scared that you're going to get too big and forget them and leave them behind. So when you are growing a personal brand, I mean, these are all of things that will happen. We know that, I mean, it's just what it is. But what I'm hearing from you is the ones that can withstand all of that and get through all of that and still find a way to be authentic through that are the brands that

will have the most impact. Yeah, and I think it's knowing that all of that is so far out of your control how people respond to you isn't actually in your realm of responsibility anyways. The best measure for me is if I can go to sleep at night knowing I did what was authentic to me, I can get behind everything that I said, I did how I managed relationships, then that's the

“most important part. And I think when we if we take it back to actually like personal branding and say”

it's content or say it's sharing something on a podcast because sometimes I've done a podcast episode that has made people a question or feel uncomfortable and I'm like, well, their opinion doesn't change how high feel. Maybe their opinion makes me a little bit uncomfortable, but it actually doesn't change me, like I'm not re-recording the episode and thinking I've changed my mind. And I think the same goes for content too if we're being a little bit polarizing or for being, I don't know,

controversial or just standing up for what we know is true, then I think that's the most important

part and just knowing. I mean, I have a real on Facebook right now that is like viral and I can't I don't look at the comments. I love that. I love that. You can't look at the comments. I mean, look at on the comments means you care about the other people's opinions. All the strangers. Yeah. And the people like they're just, you know, keyboard warriors. Let me, let me ask you this because we got a couple questions here. I do and and I want to make sure that we we move

but maybe they haven't figured out their why. Like maybe they, they, or they understand their why they just don't know how to turn that why into a message or they're not sure. What would be the blue ocean strategy? Because how many mindset coaches are there? How many business coaches are there? How many, you know, like, you know, so what is it? You know, why would you say to those people, hey, be able to show up be vulnerable and be in your truth? Yeah. I mean, the best part about

personal branding generally is that it evolves over time. So people kind of let that perfection

“are having to like have it all figured out kind of stop them from doing. Whereas what I believe is,”

okay, maybe you don't know where your why is, but maybe you are a social media manager and that's your job. What do you love about your job? What do you think is different about the way that you manage clients or the way that you create content and just start there? It doesn't have to be so deep. It doesn't, it doesn't even have to feel like it's groundbreaking, but just kind of knowing those points are what's going to help you start to actually talk about those things. And then as you

maybe go on podcasts or create content where you're talking to the camera, even like, you know, having to create a keynote for the first time, you're going to start to learn things about you and what you like to talk about that's going to help you kind of carve out the personal mind and get more specific and be able to talk about it in a different way. I didn't like wake up one day and say, public relations for personal brands anti-agency, like I didn't just decide that. It came

through what I saw was working in my agency, what I believed in, what I would tell clients, and it just keeps evolving and you keep getting stronger and you keep getting more defined, but not starting because you don't know what your blue ocean strategy is a very like

great way to never figure it out. Yeah, well again, it's a simple room business, right? If you wait

for perfection, you'll be waiting for a very, very long time. You know, at some point, you guys got to jump in and do. I listen and you speak, I really brought back, I mean, now probably 20 years ago, when I first started my personal brand, right? And it was, you know, the amount of brand changes I've gone through my probably six or seven iterations of who I was once, what? Like who I was to who I am. And that's the interesting thing that we didn't talk about, but I see is like

the personal brands evolved to where the personal brand themselves, so the people in that personal brand, where they are in their lives. Like the personal brand I was when I was 20 years old, there's not the personal brand I was when I was 30 and not who I am today. It completely different people, completely different brands, right? People want to grow. They want to see you grow. They want to see you move, so you just got to jump and get started. Other couple questions here,

because you said it and I wanted to deep dive into it is ways of monetizing your personal brand. For me, it sounds like you've cracked the code on multiple ways. Like the other simple is coaching, you know, offer a coaching, or consulting service, offer a course, offer a low ticket, mid-tick, whatever it might be, even you can offer your own product, right? The outside of those, what are

“other ways that we can monetize a personal brand? Brands like brand partnerships, what else?”

Yeah, so brand partnerships are great. My kind of formula for brand partnerships and this is how

we do it one or more small is we're never just selling like kind of one deliverable. So great

example of this is, you know, I have a podcast, it's not thousands of downloads a month, it's hundreds, but it's monetized because I sell my ads in bundles with maybe some content to my newsletter, some content social media, sometimes I even wrap it into like in-person event experience sponsorships to get really great at increasing the value of that partnership by you yourself adding more deliverables which then allows you to charge more because they're more touch points. But also this is just

really great marketing because long on are the days when someone can like buy one real and see a great influx of sales anyways. Like in a marketing campaign you need multiple touch points.

“So I believe that's good for both parties. So that's kind of the brand partnership monetization”

side of things. The other thing is speaking. So and I look at speaking in a couple different ways because speaking can be really lucrative and paid in a corporate sense. So I'll do a lot of corporate workshops or corporate speaking engagements. Those are high value opportunities, but the content has to be able to appeal to a corporate audience. So I don't necessarily go into a large

organization and tell everyone how I left corporate to start a business and how amazing it's been.

I have a very specific workshop and talk that hey, this is why it's so great for you to align

angles that help you appeal to these all these different audiences. So event organizers, brand partners. You can also monetize your speaking. Maybe you're not getting paid for the speaking engagement. But any speaking engagement I've ever done I've made clients off of the back end. So whether that someone who's followed me on Instagram because they saw my talk or I have literally signed clients at the event because your talk should be if you're someone who has offers products, coaching programs,

your talk, the one that you're doing for free needs to align with something you're selling so you can sell people into that. Another like interesting one that I'll just mention here is can also get brands to sponsor your speaking engagements. So maybe you're not being paid by the event, but you can get a brand partner on board and maybe you're integrating their software or a feature something into your talk. Doesn't have to be about them, but you're maybe giving them

a mention on stage. Brands will pay a lot of money for that because it's so authentic and organic and almost untraceable to the audience. So there's that too. How do those relationships work? Because that's very interesting. I love I hear what you're saying. I'm going to event that has 10,000 people in the audience on the keynote speaker there. They're paying me great, but I can also monetize obviously in the back end. But hey wait a minute, I'm going to be speaking

about let's just say I'm going to be speaking about social media and then I'm going to be speaking about the CRMs that I use. Call the CRM company and saying hey I'm going to be here with these many people. Pay X dollars and I'll put you in that CRM and I'll have you, you know, promote you. I actually tell each and every one of my clients do not mention a brand on stage in a webinar

anywhere until you've asked them if they'd like to pay for that slot first. Because it's such a

missed opportunity. What a missed opportunity. Back in in the fall, I was running this master class this like visibility planning workshop and it was so natural for me to integrate an AI tool into

“it because I thought to myself, okay, I'm going to give all this content the best way for someone”

to use this is to use an AI tool to actually, you know, develop it and be able to continue to use the content I've provided. And so I called up my, I took kind of a couple different contacts in mind. Call up the first one. Hey, $5,000, you'll be included in all of the email marketing and the graphic, you're a big part of this teaching component. Yeah, and that was an easy yes. So the best way to find these relationships is to go to events where you can meet brand reps in person. The cold

pitching is really hard. I have a lot of clients who just try it and I say look at the events that are near you that have a nice sponsor line up and go there and meet the people in person. That's the fastest way to build those relationships. Which goes back to what we've been saying this entire time. If you've been listening in an hearing authentic, real communication connections, relationships for those of them, for the people that have been listening in our saying, I need Katrina to help me,

“where can they come and find you? Yeah, I'm at Katrina Owens PR and Instagram. That is the best way”

to find me. I answer all my DMs, but I'm also Katrina Owens on LinkedIn. I have a podcast called fame ready that you can listen to when I deep dive into all the stuff every week. So those are the best places to keep an eye out to, and I'm here to help all the personal brands that are like

struggling with this because there's such an amazing opportunity right now that people need to take

advantage of because it could be your dream job. It's mine for sure. Katrina, I'm going to ask it in this last final question because I love it for those that those who are struggling and want to turn this into their dream job. What's for the vault itself? Underneath, unlocked of all, what one thing you can say right now that can possibly shift their way of thinking or what they're doing? I wish it was like so strategic and in depth and like groundbreaking, but it really

“is like you must believe that you can because if you believe that all the possibilities exist for you”

and that they're endless and that you deserve to be on that stage on that podcast working with that brand,

if you believe it you're going to find a way to make it to make it come true. So first you have to

believe that it's possible for you. Well there it is. Believe that it is possible. So simple yet so complicated at all at the same time.