How to Get Your Business Recommended by ChatGPT, Claude and Other AI Search Tools

That's not a typo.

“That's what today's guest pulled off, and it won her campaign of the year from the American”

marketing association. Onya Chang spent her career leading product at meta and eBay. Then she walked away and built Taylor, an AI styling company that dresses busy men, so they can get the job, get the date, and close the deal. But here's why this episode matters to you.

Onya cracked the new search game. People aren't Googling anymore. They're asking AI, and she figured out how to make her company the answer. If you're building a brand, selling anything, or wondering why your traffic is drying up, this is the playbook.

Let's unlock it. Onya, welcome to the show. I'm excited to have you.

I think what you're doing is amazing.

So just for the listeners here, today's a little different episode here. Today is not about what you're doing in your business, or how you're doing it in your marketing. Today is how you show up. How are you looking when you're going into the meetings?

How are you dressing? Onya has created what I think is a phenomenal opportunity for people to be able to get onto a subscription and where high designer fashion at half the fraction of the cost. Onya, all the way here in the Silicon Valley, working with AI companies and startups, stepped out and created Taylor.ai, tell us all about that onya.

Yeah. So at Taylor, we can help people to look great. We saw doing shopping on laundry, and how does it work? Instead, we offer AI's Dallas for people, and then send people real close for them to rent. So we're saying, unfortunately, you are even cooler, but anyway in the US, we people signed

that pay a monthly fee, and we send them real close for them to rent. And after renting a close, they can decide if they want to buy it or just simply wear for couple weeks. Say, you travel to New York, you can change your address to New York's hotel, so the clothes are right in the hotel whole weeks that you can look great.

And once you're done, return the 30 clothes into a prepaid envelope, give it to hotel lobby, you can go home without doing any laundry. So no more shopping, laundry. I love the concept, and I just want to make sure people understand this. This is basically, you can rent high fashion.

When we talked about high fashion, we say, like, it was medium to high, I believe. The high quality, it may not be high fashion, because sometimes high fashion, they are fashionable, but may not be high quality. So our, we offer only high quality brands. They might be the most well-known brands, such as Johnson Murphy, Bonoville, Marin Deere, and

BIOT cuts, where you might be emergent brands that were really cool, that's trendy.

Or they might be most well-known, amazing brands in UK, in Canada, in Japan, but not yet

available in the US yet. So high quality brands.

“High quality brands, however, I think it's important to discuss this first is, you get on,”

and you get a consultation of your look. So if you're someone who's going through, say, I don't know what my, my vibe is, or I'm going through a brand, a new brand change, or I'm trying to find a style. I see all these people with cool style, how do I get style? You'll sit with one of your brand consultants.

Is that correct? That's right. So we have a few human style lists behind, and then behind their workflow, there was,

there is obviously powerful AI to help those human style lists.

But for customers that interact with professional style lists, who have 10 years of experience, and then those styles to talk to you and figure out what you'd best for you, like getting a job, getting a day or clothes a deal. Because the important is for people to about their goals. We have our customers to achieve their goals.

For example, go to conference, one of our customers, he said, I want to cause a deal there, and I'll style this side to send him a dolphin print shirt. He's like, what? Why? Our customers, I give you a try for conferences all about conversation opener, and he will

collect clothes, he will stop by saying, not sure, it's just not sure, and they start a conversation, and of course, it goes a deal.

“And that's what we do to help people achieve their goals.”

It was very unique, and really understanding what it is you're trying to achieve, find the style to adopt to that. And then sending them the clothes and then wearing it and then shipping it back.

That you're a Airbnb ride, you drive the state, you get out of the, you check out with Airbnb, someone else checking. So instead of buying everything, now they, we don't buy DVD anymore, we open Netflix show, watch a show whenever we want to. SS versus ownership, Spotify, we listen to the podcast, we don't record a CD anymore from the, the vote on lot shows, but they are now we can listen anytime we want. So it's the same concept, but then we apply for fashion.

So people don't have to store lots of clothes at home, but they always something that they can't wear and always move gray and saving time.

So I'm always playing skeptic, because I'm always thinking about someone who's driving their car right now, listening to this podcast. I'm thinking about you and you're thinking, what in the world, like, I would never wear use clothes or maybe they're thinking,

“what I was thinking is like, I'm going to New York next week, and actually I'm already thinking about what am I going to wear?”

I'm like, I don't want to wear, I don't want to pack that, I want to just pack, I don't want to do a check-in, but if I have to bring the suit and all this stuff, I got to check in the bags, it's extra, et cetera, et cetera, and then you're just saying, oh yeah, we can just send it there. What happens when you send the clothes there, I get there, but the clothes don't fit, or they don't fit as well, what happens in that scenario? Yeah, so if you're really afraid, say you are first-time customer, like just use the first time,

you can always, we can always ship it to your home and you decide you want to bring to a conference.

We are a subscription, so usually, if it's for the first time, you are not knowing you enough, sometimes it's customers say, I'm definitely a size million, and I think I'm a way 200 pounds to turn out that he's not, he can't wear what he lose weight, he doesn't know, right? So if you're really afraid, but if for subscriptions, they tend to we know it right away. After you ran for six clothes,

“and you return, you tell it, oh, you know what, I think I can't wear recently, it's a little bit”

tight in the belly area, then we know, and the next human is better, and for people on, it turns around second hand, here's how we think about it, for you go to restaurant, the spoon that you use, probably eaten by a hundred people before, but you go to a hotel, instead of on the bed, probably a hundred people step there before, but we all still use those things, and second hand, we own circular, it just over the place everywhere now, it's the second hand, so just more about

focus and essence, there's ownership, so you don't have to buy everything. I like the idea that it's not just about having to buy everything, it's also about from when we talked, is about changing up the style, it's about being able to wear the clothes for a couple months, and then changing the

“style up and not having to host it and hold it in your closet, you know, for it to collect dust.”

Yeah, or when you've been never, like, I personally never like to wear, like, buy, like, really

wise stuff, because I get 30 pretty quickly, and so I know that looks really good, but I don't buy why shirts, but for in this case, we can rent something or, hey, I never think that I can wear pink. Oh, but the stylist recommends, hey, you will be perfect for pink. If you're trying, you only need to wear for a week, you don't have to keep it forever, so why not try something out of comfort zone? Hey, floral shorts, trendy. Hey, pretty short, short is trendy now, and those

loose, really loose pants, like the jeans are getting really big now, those back, like, really loose jeans are very big. Yeah, so give me a try, which you probably never tried before, and you may never like it, but just for a week, now you can try something different, and you might discover you are actually perfect for purple, green, or certain style that you didn't know that you were fit very well. Let's take a step back here, let's talk on the business side of this.

Where did you come to the idea this? Like, what was going on, where you thought, because this is very interesting, and I like it, and I could see it. I could see how people would have an affinity towards it. I can also see why people would be scared of it, but how did you come up with this, what came, what was going on in your life that you decided, you know what? This is what the world needs today. Yeah, when I was working for Meda and eBay, I came from marketing backgrounds,

but I do, over time, became head of Prada and leading their technology teams. Prada manager, you as the designers and technology team globally, so I filmed in personal syndrome from time to time, and I'm a woman, leader, I'm from Taiwan, originally, I'm an immigrant, I'm minority, so I feel like, hey, I need to dress up like who I want to be. No one should find out that I'm

some options out there. I look at stitch fix, people pick clothes for you, but you have to buy

“as soon as you receive the clothes, and Bonnie is not just about money, it's a lot of my spaces.”

How many times am I going to wear this? How do I outfit in this outfit? Can I find somewhere that's cheaper? After you buy the clothes, you do have to do laundry, you do have to do iron things, it's not a work. So I start looking for rent home subscriptions, such as newly buy urban outfits, such as rent the runway, or more, those are many things women's rental companies here in the US, but they all require me to spend hours to pick. There was a high moment that I

realized fashion company has designed for people who are into fashion. Not for people like me, I just want to get ready for my day and be successful. I don't care what I wear, as long as I get a job, get a day and close the deal. And I start doing research as a good marketer, we all know like researching customer, interviewing your persona, understanding the reach out for the focus group, and I found that a lot of people think like me. They hate shopping, they hate laundry, they are

very practical, they have been wearing the same thing last 10 years, they open their closet, they were only five-pimp brands, Nike, Louisville, Limmond, Banana Republic, and they are all busy men.

“And that's how Taylor was started. And you just said something very interesting, they're all busy men.”

That's right. Is Taylor more geared for men versus women, or is there a mix? We only need to provide men's wear. Oh, I did not know that. Okay, great. Oh, okay. So this is now I'm getting it. Yeah. So you even have an ideal market. So this is for the working man that has no time to go shopping, doesn't hate them all. Don't even start talking about ironing the clothes. Oh, my God. So that makes a lot more sense. So this is men's wear and for busy, I'm going to say

entrepreneurial, seesweet, busy men traveling, looking for being able to send their clothes, get there, wear them, drop them off, move on with their lives. Yeah, or single guy who really not into fashion, but want to look great. A lot of our customers are sales guy, they are real turd, they know looking

good first impression matters. They only have few seconds to get attention from their clients,

customers, but they don't want to wear the same thing again again. They don't want to think about fashion. They definitely hate to go more, go to the mall. And they love their episodes, tell us on the side. Almost like the catch guy, you kind of super hero, just like an executive assistant to helping them out, while they don't have to pay premium, just like celebrities in those Hollywood. And how are you attracting the men right now? Like what type of marketing are you

using and/or business tactics are you using for the awareness? Yeah, so a lot of our traffic get you coming from Germany and Turkey, BTE. We do very well in AISEO, AEO, AIO, AGO. So we work with, we manage

those things and for people who may not familiar with that. As you know, people don't always search

on internet anymore to ask those AIs to answer the question. And the difference between the EISEO search engine optimization from before search engine optimization for Google is that it takes a lot more about sentiment. Before it was more about as many keywords as you can put on your website, as many relevant link linking to your side and you rent high. Those are where still somehow to be true. But now that I even care even more about sentiment. So how people say about

you on Reddit, how people were reviewing on the trust pilots in Google map and y'all to become even more valuable. How people say about you and how people use you in what context is valuable.

“Also Gemini and those security, they do read more than tax. So in the past for Google, you have to”

for the tax of every images and video because Google, the school or Bob doesn't read those things for a nowadays. Those AIs actually can't read video. So they know the content found in your podcast, for example, in those multimedia, unstructured data have become even more valuable. This is turned into tailored.ai now into marketing, SEO, GEO services. So let's dive into that because I think that's super important right now. And the game has changed. And it seems like you

figured out the game or you're working the game. So when you started, you just named, you said SEO,

the terminology doesn't matter. What's really matter is that people search our ask questions on church PD and Gemini today, middle going Google. So which you want the church PD answer, whatever question they ask, such as, hey, I'm going to your for conference, what do you think you are aware? You want the answer coming from like Taylor's side, for example, my side, where's I don't want them coming from GQ? I want Taylor to be the answer when

church PD answered those questions, right? Because church PD doesn't know the answer, church PD have to go find the internet for whoever provide the answer and feed it to the customers in the users. So in our model, for example, we write block content, that's specific Taylor to what people kind of question people will ask through church PD. So people ask for PPD very different language from when they search on Google, you know, past they might say, man's wear,

train 20, 20, 26. But today when they go to church PD, they was like, hey, this I'm going to this conference, this is the conference, this is, I want to close the deal with the client, this is

“what I'm selling, tell me what you're aware, they tell a lot more context, right? So you have to”

think about what people will be asking them those J-I-S-E-A-I tool, AI search engine, AI chip art, and come out with the answer that you think will be relevant to the questions, then you put

those questions in on your website, for example, but become block or you can't always block or

sound those. So blogs are still more important than ever, it seems like right now is what I'm hearing. I think the content continue to be important, the podcast, the PR, the block, however, I think it's the how, how it becomes structure, become different, for example, in state of saying that a third party's view of like fashion, this year, most trendy color, by the way, is a, is a maoka, which is a light brown, and last year was the red wine color maroon. So in state of think about these,

you think about, for example, with our fashion, the stylist to write something, which we say, it's actually from the stylist's point of view, it becomes much more relevant nowadays.

“And that's how we were able to want American marketing association. Last year, we were the best”

campaign of the year because we get 10 million impressions from Tritubity, we saw spent any money.

Wow, this is amazing. I didn't even know that we're going to go down this road. So you guys got a big award because you guys figured out how to get the most impressions from Tritubity. I'm just trying to reverse engineer, right? So the, the whole point of the podcast, right, is to figure out what's that one thing? If you see people are listening here, I want to give them this one thing, and we're going to get to this one thing. And right now what I'm hearing is there's a way to win the

GPT game, so that you show up. And if you do that enough, you should start getting awards, you start getting recognized. And what I'm hearing from you is being, as you said, the sentiment, you said in relevance. So, and then I'm also thinking, is there a backlinks still a thing,

“or people are badly very important? I think it's less important than before, but you still”

are component of, and certainly optimizing because Tritubity today is still calling Google. So whatever you run high on Google, still fit into Tritubity, you just on top of what's in the past, they are more stuff. And also whatever information is proprietary, become even more important. I will give you an example. How, how do we, you get one award, was that we start with what people were asked. And then we put some of the answer in the questions from marketer. We asked our human

stylists, they provided a point of view on those answer, which you couldn't find it on the internet, which you bring out proprietary data. But then from those answers, we use augmented with AI.

So AI, more information become those amazing content, which you could be putting on our product

detail page. Or you see this short, you should pay a little bit with the other short, and then you link to the blog page, which internal linking from these wide shirts, you link to this blog, talking about how to wear a wide shirt, but not boring. And then we send this information when customers are renting clothes, we send us the styling notes. So then when they open their package of his rental clothes, you also say, "Hey, Mr. Key, wear these, wear these another brown shoes,

white sneakers, you will perfect that." So you also have these information and customer provide

“feedback. Feedback of the clothes, customer buy the clothes, work customer browsing on the side,”

who haven't signed up. They also click around and read the information. And all of those information, feedback to the AI again, so the AI generating better content, and our humor styles are revising again. So it's a flywheel that is human, AI human, AI human, AI, and that's how we

were able to make these amazing content that include proprietary data and also attract a lot of

impressions from Gemini and Trajipiti. So you're doing the heat maps, what I'm hearing is you got the heat maps going on the website, the AI is looking at the heat maps, looking at where people are going, and then getting smarter as it creates more of that content. And answering more of those questions, because it's pulling the questions off of the placement of where people are going on your website, but also the actual live human feedback that's coming, even off- website, like actually when they

get the packages, they're giving back your feedback. So basically taking the feedback of all your customers and just keep asking the questions and having AI get smarter and smarter. Let's right,

“and this becoming incredibly important. And so one concept that you should know in the”

era of AI, data is a goal, because AI only grow with proprietary data. If you don't have a proprietary data, which means whatever you're using through Gemini or Trajipiti, you can still do a great job for productivity, but it's going to be unlikely that you become a true AI native company, but now it doesn't become more valuable with proprietary data. For example, Mr. Key interviewing hundreds of people. So you have a lot of insight on how to be a successful

marketer. And there's something that a lot of people don't know, only mostly you know, and you also have additional points of view from those conversations with the guests. And there's something that cannot easily find on the internet. And then become goal today. So for example, after people renting clothes, they tend to give us feedback. After we rent a clothes, we tend to know the real quality after washes. Okay, renting three times, second button for off. So we know those feedback, then we

make AI model and agents again, and become a tool for fashion brand to predict what's going to sell. And they become our proprietary data. And it allows to be an AI native company. Yeah, so your data, the data, it's all in the data is what you're saying. And then you're collecting the data points, the AI is making the recommendations and really looking at the data quicker and faster than any human can in creating more outputs and opportunities from that data.

So you end up, you're going to end up being a data company versus that's right. That's right. That's

right. Today, 40% of clothes goes to unsolved. So it's 40 billion dollars in the U.S. today

of the clothes for men's wear actually unsolved every year. So we have found that our data insights can really help fashion brand. Imagine you are fashion designer. You are designing

“something. There's supposed to be 22 years from today. Imagine you are wholesale buyer. You have to”

buy less for half a million dollars of clothes. And all you have was last year's sales number. And as you know, what trend being fashion last year is not trending. It's not trending. It's almost like tomorrow's weather and based on yesterday's weather. Right. So how we were able to do is we found this amazing inside found the customer. It half solved the industry problem and also reduced the future waste found those brands. You just set a static 40% of the clothes

at the end of year go to waste. Yeah, in the war today. And then 30% of the clothes in the war actually goes to landfill. You know, where in this area in the world? Yeah, most of a brand only have sales through rate between 20 to 80% which means average 40% will end up also. And those clothes that end up in the landfill usually get burned. And they generate a personal carbon emissions. Wow, did not know that 40% of the clothes that you go searching through in a mall as you say on a

rack will end up 40% of it on average ends up in the landfill being burned. That's right. That's right. So it's a lot of waste is a real problem in the industry. Not to mention even for people after by the clothes and they go home. Most of people only wear this in 20% of what they have in their closet.

You just love the few shorts. You always think that one day I wear a little less skinny jeans

that I bought five years ago which you never do. And by the end of the day, you feel like,

landfill again. The donations end up in the landfill as well. So that's what you're trying to you're so tether.ai is not just becoming the fastest growing data company around fashion and clothing. You're also actually doing one step better in helping the world become a better place in an emissions free place. No, we need the real wear data is valuable. Think about this. Almost all of the e-commerce they only know what people buy. But they don't know what people

real feedback after they wear the clothes. Right? If I buy the clothes, I don't even know if

“am I wearing or someone else wear it? How many times have I wear it? When I wear it, how do I feel?”

All the shoulders will be too tight. Feel a little bit itchy after I wash five times. The it's shrink after washed ten times. You don't know those things. The other things that today, if I ask you which brand is mostly sustainable, then answer, ace on whoever do most marketing saying that. Right? Nobody knows. How do you know? Did you actually do a test wash? Oh, you can wash ten times this while we wash five times. You don't know that.

What we do was the rental company. We know the true quality of a government. We know which brand the product is really most sustainable. And we believe those aid that can help them as well. Because a lot of them, they don't even know. They also did a big manufacturer. They also did a small factory. After batches and batches of inventory, they don't even know the true quality or the issues of governments. And that's where we come in. We play the missing fee

bell too. Between the customers fee back to the brand partners or brand designers or the wholesalers. And all of this stem from a day, I love the quote you said earlier. I was, I don't

you basically said, I don't care what I'm wearing. I just want to wear something that makes me look

good. Act as if because I just want to get the deal done today. That's right. That's right. One day what we have a customer, he said, hey, he's going, what do you want to wear next few weeks from our human's Dallas? And he said, I, I, I, I am going court. I'm getting divorced. I want to fight for my childrens. I want to get the rights. And so I don't care what I wear as soon as I win the case. So that's it. That's his goal. Anything that I wear can close the win the case. We

have a customers say, I don't know, but I'm going on day nice tomorrow. So I was Dallas sending a

blazer. He said, you know, I'm pretty more like half type of person. I'm not always needing blazer.

And I was Dallas. I always say, you know, it's day night, just bring it. After he walked out the restaurant in the night, he had the woman feel a little bit chilly. He put the blazers on the top of a show. I love it. I love it. The next days. Yeah, you got a second date just because of blazer. This is fascinating

“for all the men listening right now. If you have a fashion problem or if you want to make fashion”

easier for yourself and be able to have, I would say, more options in the closet. This is the place to be. It's Taylor.ai for for any of those listening, like what are some last words for them of where they can maybe find you what they need to know about your services and where they go. Yeah, I go on a website, which is Taylor. style. This T-A-E-L-O-R that is T-Y-L-E Taylor.

Dostyle use a co-packest 25. Packest 25. P-O-D-C-A-S-T-25 to get 25% of first months. And Father's Day and

Summer is coming forever. First days. If you think the guy need a little bit of want to look confident saving time and give them a gift card. Go on Taylor Dostyle with a co-packest gift, then you get 10% off of gift card. And while make sure we have that all in the show notes,

“again, thank you. I know you must be really busy on the back end there. So thank you so much for”

stopping by and letting us know a little bit more about obviously what Taylor.ai is, but I think there was even more gold here with how we can start thinking about how we show up in the L-L-M's and G-B-T's and that for our businesses.