How to Use a Local Podcast to Build Authority, Network with Influencers, and Win Clients

Today we're diving into a strategy most entrepreneurs completely overlook.

“How to use a local podcast as a business-building machine.”

Not just for downloads, not for vanity metrics, but to build real relationships, real authority, and real clients in your own community. And to break this down, I've brought on someone who's been doing exactly that. Ben Albert is a podcaster, entrepreneur, and the creator of real business connections.

Over the past several years, he's helped business owners turn simple conversations into powerful networks and into real business growth.

In this episode, we're talking about how anyone, even with zero audience and zero podcast experience, can start a local podcast and turn it into a client generating platform. Let's unlock it.

“I'm excited to have Ben here as a podcaster, as someone who's an expert in really helping people, whether they have experience or not.”

Starting their podcast and local communities, I'm excited to jump right on in. Ben, for those people that don't know who you are, tell us a little bit about you. What's up, brother? This is going to be fun, excited for the conversation. I wear merit many hats, but the goal is to get the knowledge, the wisdom, the info from the people who have it to the people who need it. And I am in the needed category a lot of the time.

I'm not some guru that has every answer to every single question, but as you mentioned with like starting a podcast.

When I started my first ever show, it was a business podcast.

I knew nothing about running a business, but by being a student, by learning every single day and getting the knowledge on the people who have it to the people that we're looking for it. I got to grow, we all got to grow together. And like it's five years since the pandemic, which blows my mind man, but like I wouldn't have done anything differently. Things have been beautiful and blessed. So I'm going to assume because you said five years since the pandemic, you started this kind of journey during the pandemic.

Yeah, I was in a sales role. I was in corporate. We were doing generally a lot of video, but like full service marketing all across the states.

I'm going to just start it in a new role. So last one in first one out.

Pandemic hits no travel, no video, no sales, no moving around the states. So at the time I was a huge music advocate on the side. Of music podcast, I was still a big music fan, but music promoter Ben was broken employed in on essential. So the pandemic required me to create business Ben, who just happened to be an entrepreneur, didn't know what I was doing.

“I learned every single day and that's why podcasts like this are great.”

I love that. I love even how you call them two different Ben's two different identities, right? One was fun, one didn't serve, you know, the profits in the in the bottom line, the one served another, you know, your passion or whatever it is. But so what I mean, what got you to say, okay, I'm just going to jump into a podcast and you specifically mentioned earlier to me like local podcast. So the time in the difference between, you know, someone who's like a podcast local podcast, what's the difference between those two.

Well, I mean, well, first and foremost, most people don't have a kale that tastes like peanut butter cups. If you've got kale that's healthy and tastes like peanut butter cups. Everybody's going to want your stuff. You could be a jerk. You can be a good mark. None of it matters. You got the best product of all time. Most of us are kind of commodities. There's a lot of people that do something similar to us. Maybe even get the exact same results as us now. Everyone's different. We have a unique fingerprint, but most of us are commodities in a sense. So you're a minnow in an ocean of sameness. So when you talk about local, at least you're entering a smaller pond.

I, I did not think I could be a top rated business podcast or with no experience in business overnight, but there wasn't a, I had a mute local music podcast in Rochester, New York. So I said, let's start a local business show. I called it Rochester business connections for two reasons. One a friend request on LinkedIn is a connection request. And that's where I was connecting with people. And two, I needed connections. So hey, let's just let's attract connections by having a connection podcast. One conversation at a time basically achieved way more than I had even I didn't have some lofty goal. I just wanted to figure out even what a CRM was at the time. But I achieved way more than I could ever imagine, but I was a minnow in a tiny pond.

And then as I grew, you can find bigger oceans. But that's why you start a local or you start hyper niche because if your own local community doesn't like you or your product.

Yeah. Well, I, in my sales process, what I always say shit and shit out doesn't matter how good it is. No matter how good the funnel is, no matter how good the market is.

“If the top is not doing the job, it just disrupts the entire process all the way down to the sales people. So I get that. So I mean, that's interesting.”

Cause I took it just, you just funny because I, myself, I took a different approach. I live in Canada and I'm ashamed to say it, but you know, it was and I was probably 28 or 29 at this time. And someone had just told me that the state of California at that time had more people in Canada. Sorry, California had more people than Canada. And I, wow, what? Yeah. And then my brain went to, so if I just went to California and that one little state, it'd be equivalent to trying to get the attention of all of Canada.

“I'm like, it kind of put perspective of how big the US and how big the kind of the world is to me, right?”

Yeah. And I did the opposite. I'm like screw Canada. I'm going to the state. Like I'm going to go, you know, I'm going to go try to be number one in in California, which evidently, you know, would be number one in America, which evidently, right, would then Canada would probably find me type of thing. But I love the other way around. I like how you, you said, just go small because you're right, like at the small populace isn't going to connect with you. What makes you think like any other populace kind of will, right? So.

And not to just not to just like massage your back here, but like you already had a ton of skills, you already had a framework, you already had success. A lot of people don't have that luxury when they start and they try to win all of Canada or all of California and they fall on their face. A lot of us don't have that luxury. If you're already kicking butt, you can think bigger from day one. If you're not, you do need to take smaller steps a lot of the time.

And I mean, it's a marathon, obviously. So you get there. It's just not always as amplified and you're not injecting steroids in it the same way other people can.

So how do they, you know, what are let's talk about that? Like, what are some of the steps that people can take when when thinking, okay, before we even get to the podcast like thinking about, okay, I'm in my local market. I want to generate business or I'm looking to do something different. They're listening to the call right now. They're listening to this podcast right now and hearing that we're saying, you know, create a local podcast. You know, they have no idea what is going on. They have like, just thought of even having a podcast doesn't even resonate with them. Like, what are the steps that they can take to even start even having a conversation or even thinking about if this is the right thing for them.

Yeah, let's do a couple things here because I first off, I want to be descriptive, not prescriptive. I'm not going to tell them exactly what they need to do because their area is different.

Their business is different, their skill sets different. So I'll describe what I did, but I'll also kind of give the birds I view because it doesn't have to be a podcast podcast is just the case study. So where I start is the concept of being becoming the center of gravity. You want people coming to you. You want them. It's more permission based marketing. You want people coming to you, them attracted to you. You want your mentors, your peers, your audience that are spending money with you coming to you.

“If you want to seat at the table, it's easier just to bring your own table than to try to get a seat at a table that you've been working to get at forever. If you want to speak on the mic, maybe you just bring your own mic.”

So if you want to win friends and influence people, you need to find a way to be influential. So a podcast is a way to platform yourself. If you want a platform, maybe you platform yourself. And that'll be the case study. But it can be a blog where you have collaborations and maybe you get guests mentors to speak on your blog, maybe you have clients speak on your blog, maybe you have prospects. And so to saying, hey, do you want to spend money on me? You say, hey, can I feature you as a roofing industry leader in Rochester, New York?

And then at the tail end of them just filling out a forum, using chat, you'd be to create the blog posts on the tail and you go, you know, can I talk to you a little bit about business? So you call them, hey, I'd love to feature you versus head, love to sell you something. So it's a way to become the center of gravity. And a podcast is just a great way to do it, because it's a way to get in the door with influential people and spend significant times with them. And they want to spend that time with you.

Not a pitch, it's not really a cold call. And you can do some discovery, you can build some rapport, and you can, in my case, like I, I didn't know how to run a business. I was better than probably 90% of marketers, but I wasn't the best marketer on earth at the time.

If you're not in the market, maybe I can help you. And if not, I'm very confident you might know another business owner that I can't help. So as a sales guy, you're nodding, you get the strategy. It's very tactical, but it's one conversation and one relationship at a time.

“If you're just doing it to make money, you might have some extractor. I did it to learn and then all the clients and all the prestige kind of came on the back end just by being the center of gravity and starting a podcast.”

And being the center of gravity, I'd say, would you add consistency on that as well? 100%. I mean, it depends. But like November 2020 is when I started my show. I did 22 episodes in a month. So that's a episode a day, five days a week, Monday through Friday, 22 in a month. Then I went to three, then I went to two now I do one, but there's a lot of reason behind all that.

But in one month and I had already, the reason I did 22 in a month is because I just had so many interviews. I didn't have any clients and I wasn't lazy and it was a pandemic.

So I was just having anybody on and I was having conversations with business and owners. It did 22 in a month because I already had like 30 recorded.

“So in 30 to 45 days, I'm at 30 business owners. And I didn't learn this from day one, but I learned it over time. And I started to do it over time. I'd ask them to nominate other business owners.”

Hey, I love this interview. As a kick-ass leader in our local city, like, you know, any other leaders, I would be a good fit for the show. And then they would open up their role attacks of nowadays as a cell phone and send an email with eight people on it.

And I'd one by one, meet eight more business owners just in that conversation. And because it was local, because it was small, because they aren't a celebrity on a 50 podcast tour.

The first podcast they had done all year. And they were excited to nominate other people for the show because it was, and there is this like sex appeal of the fact it was small and local that you actually don't get from talking to celebrities on a big show. And that's how I built my business. It was just meeting people one conversation at a time. And, you know, marketing, I could get better at that pretty quickly, but a big part is I learned how to be a leader. I learned how to run a business. I learned what to CRM was.

Like a lot came in that, you know? Absolutely. I love it because you said it wasn't tactical, but that was quite tactical. I'm just trying to think of that person that's sitting there going, yeah, but the, yeah, but people were saying, yeah, but how did you even, how do you even get gas. Like, well, if you're starting new and you don't even have people, you know, you don't even know where to get gas.

There's, there's websites to get gas. I'll tell, again, descriptive, not prescriptive, but I guarantee it works. I literally guarantee it works.

Local podcasts, I went to SUNY Brockport State University, New York, Brockport. So I'm a SUNY Brockport alumni. I go on LinkedIn, search features, SUNY Brockport, business owners, Rochester, New York. Hey, cave on. I see you went to SUNY Brockport as well. Congrats on making a big time. That's the message. If they connect, great. If they don't, what do you do? I can send a thousand of those messages. So if they connect, great. If they don't, what do you do? When they connect, I say,

“Dude, I'd love to feature. I literally had not even started it yet, but I'd love to feature you on Rochester Business Connections. It's a business podcast for local leaders. Would you be interested in sharing your story and inspiring our audience?”

I love it. I love it. And if someone was listening really listening what you said, you only need to do that one time. Because if you're good on the podcast at the end of that podcast, you already said it. Who else do you know in the community that would love to be in featured in here? And you do that every time you're using other people's networks. So simple. And I would do both. It's like lots of opportunities. I mean, wow, like it's weird to say this, but I'm so booked out that I actually don't have space on the show yet, but I'd love to continue the conversation.

So the more people I talk to, the better, and then I can bring the right people on the podcast, this or that, or you could do a panel discussion. You could have three people on the show at a time.

Who cares? Maybe they don't even read it. The success rate of the replies was like 90% plus.

“And for the ones that say no, they're probably just shy and that's okay. Like no one's going to say no to the hey, can I feature you platform you market you make intros for you.”

And all you got to do is talk about yourself. It's like the easiest pitch of all time. And that's why I said SUNY Brockport. I said LinkedIn. Part of why I like LinkedIn is as less crowded than like Instagram. It's easier to get through people's DMs. But if you take that and you just apply your industry, your podcast, or maybe you're starting a blog or something else. And you're school, you could just do the exact same thing, just Ernst and repeat and just fill in the blanks for yourself. Yeah, I couldn't agree more. I love it because you just take it something that most people would assume is so complicated.

It's quite simple and easy if you just follow those simple steps. And then one thing leads to another. So for you, when did you see that like it started cracking a little bit where you're like, okay, there's momentum here. I'm starting to get some traction. Oh, you know, things are churning around like when that started happening and what was it that started that guy. I mean, is there a reminder, I'm starting in November of 2020 so it's a pandemic. Everyone's cooped up at home, but like the certainty came in waves and like, yeah, it was it to an advantage that people are cooped up at home and bored and little lonely, but like people wanted to grab coffee or a beer and it's like, yeah, you got to follow the rules, but like,

“people wanted to meet with me. The kid who has never ran a business doesn't know what he's doing. They liked me and wanted to meet from with me from day one.”

And that to me was an immediate sign that maybe we have something here and still to this day, like I sound arrogant, but it's just the reality. It's really easy to get a meeting with anyone I want and it's just because of the platform I've built. Yeah, yeah, absolutely. I mean, I can I can to test to that, like with this this podcast as well, you know, we kind of reach out and when you start building that platform, people will be on it. And even like the be the be level people come on and then you get to a level, right? You just, you just got to stay in the game.

“And where where is it now? Like, tell it, tell us about what's going on right now for you. Like, what are you working on now? Like, how is this podcast taking to that next level? How are you using this to grow the business to impact more people?”

Yeah, I mean, it's it's behind me real business connections. What was once just Rochester, New York is now international, we do always pay homage and I have a local segment called Rochester business connections, but now we're international.

Actually, it wasn't until recently and people had to basically smack me upside the head, like I have been podcasting originally in music, but since 2016.

And I completely built my business and my brand just by platforming myself and building the relationships. So it was I literally was only until recently that I was like, oh, I can just do this for other people. So some, be less people, not huge names, but some pretty big names. I'm behind the scenes doing their marketing, doing their podcasting, they're YouTube. And then in front of the scenes, I have a community called Grow Getters, only at weallgrowtogether.com, where we put on free events, and we have an inner circle mastermind in a common question is, how do you get such good people in the your mastermind?

Well, I had them on the podcast first. So it's all like an ecosystem to me, interviewer people on the show.

I interviewed people I want to learn from, so that's easy peasy. And the best of the best that maybe they share the episode, maybe we ever rapport. The people that just didn't treat me as a channel, like they actually were in it for the community, they're the ones that I invite to speak at the mastermind. So everyone, every step of the way is winning. And that's, I don't know, that's the way I like to do business. I love it. So you just leveraged, I just absolutely love it. You leveraged the guests on the podcast, and then the right guests, the ones that there's, there's a real connection there and that, you know, have the value that you're looking for.

You then invite them to be a guest speaker in your mastermind where most people don't get they have access to this guest and access to this knowledge. And you're just using other people's knowledge on your platform and helping other people get, you know, the information and access to people, like I said, that typically you wouldn't, you'd have to pay a lot of dollars for, you'd see from behind the, you know, from 20 seats back all the way in the nosebleeds.

So in the mastermind, it's literally the best of every world asking someone for a keynote, like they want to be calmed for that.

“The audience in my mastermind preferred the interaction anyways, they didn't want to at least virtually see a talking had the whole time. So what we do is we do is ask me anything.”

So if you're in the room, you can ask me anything. And then I release it like three months later as a podcast episode, which is content that shows people what it looks like to be in the mastermind. So it's everything all one, see them in. So there is a master plan, there's a strategy here.

Took me five years, but you know, every day I chip away and I integrate different plans, see what works and get better every day, you know.

And marketing, I mean, it's, I, even I've been in this industry for a while and I've seen it change in so much and right now, I feel like we're really in a authentic trust era of,

“of buyers. So how have you seen with, I see you're shaking your head. So I think you, you agree with me on that.”

So you've seen the marketing change and what are, what are you doing now to, to, to adopt into, to change with the, the times. Yeah, so first off, it definitely depends on what you sell. I'm literally at a point where like if I feel inflammation, I'll get on chat, GPT, talk to chat, GPT about it. Give them the stack of the new tropics or vitamins I'm currently taking, ask them their thoughts. And I'll make a purchase based on chat, GPT suggestion.

I do it all the time. I'm looking for discounts on Black Friday, cyber, Monday. I'm always asking chat, GPT for discounts.

Let's say I'm in a new city. I'm asking chat, GPT. These are what I, you already know everything about me, bro. Give me some suggestions of what I can do. So that's a whole another discussion for another day, but optimizing your marketing to be found on search for the chat box. But that's a certain kind of service. Like I'm a restaurant, I want people in the door. Like I'm going to look at the chat GPT for restaurants suggestions. Yeah. When you're doing something that's high ticket, high trust and a long term kind of book a business kind of service.

Like in theory, I can hire any insurance agent, but I'd rather like them in theory, I'd hire any marketer, but I'd rather like them, not just get results. In theory, I might be kind of lonely, and I want someone that I feel like trusted and connected to. And there's no better way in an AI marketing world with lots of noise to build trust than to build community around what you do. Because not only do they get to learn from you, they get to learn from everyone I was involved. It's a great way to sell yourself without talking about how great you are. You just let your results speak for yourselves.

So again, like if I'm a beauty salon and I want travelers to come by because I'm on a strip, I'm going to market differently. But if I'm selling a product that nets me an average 30,000 per client and I want them every year, do trust is the name of the game because they can hire anybody for that product.

“So how do you build trust? I mean, how do you build trust nowadays? Because that's what I said, trust is the name of the game.”

People want they want trust and they want authenticity, but how can you, how are you using those angles in marketing today that you're seeing that there's a lift with your clients? Because I know you said you run, you know, you do a lot of marketing as well, so as this is, you know, in the marketing section as well. I just, I'm interested to understand how you take these tactics, which I love, right? Having a have a podcast, taking a podcast, create the relationship, serve that person, take the same relationship,

get them into a community, to help them get them exposed as well, right? And then use that same, you know, that same expert, you just did a podcast with reload that as an episode as well as like these are all great things, how do you market and build the trust around all these things, so people start to actually connect, feel the authenticity and start to build that trust before they actually ever speak to you. So there's lots of nuances, but you kind of answered the question in the question, because in that process, so much trust is built, let's imagine this.

I have someone as a guest on my show, I reached out to them randomly out of the blue, but what I did in the reach out is I already knew, so I'll use Jordan Harbin during example, and I'll just use you as an example, so already know that they've been on Jordan show and they've been on cave on show.

So just in that I built trust through the name association that I'm not just some random person reaching out to them, I've done my research, I'm a fan, I want to support them, that's a little micro thing right there.

“Then when they come on the show, I show up on time, I give a good interview, like there's a lot of new on things that's easier said than done, but you do a good job at your job.”

You do a good job, you market it well, you go, hey, can I introduce you to any other podcasters is that valuable for you, you make introductions, few months down the road, the episode goes out, you promote the heck out of them, then a few months after that, you go, wow, my audience really receive this well, will you come speak at the mastermind, speak at the mastermind people in the mastermind spend money on them, like.

I do all of this because I want to help people and I want to learn, but it's not beyond me that this human being I'm describing could become my client and knows people that could become my client.

And by giving them a great experience, with they didn't lift it arm, they didn't spend a penny, I have showed them what it looks like to have someone advocate for them. So if they're going to hire a marketing professional, don't they want to hire a advocate, now you have to apply this to anything you do in the business realm. But how can you give so much value and such a good experience, whether people are spending money or not, you need to understand your worth, but whether they're spending money or not, are you a consultant where someone asked a question and you snarl or you go, you know, I only have 45 seconds, but let me solve this issue for you because I care about helping people, which one are you because to me trust and value isn't a strategy or a tactic, it's a way of being.

And if you just live that way, shit works out for you, I don't want it over simplify it, but yeah, I love it. You're also talking about a law and children's book, right, the law of reciprocity, I think you're talking about that as you're doing this stuff, but I think there's some merit here to go deeper into all those things that you just said because there's something you're lining to make those things I believe. It's successful and it's where you're coming from while doing those things. Are you coming from the place that I'm trying to win, I'm trying to gain, or you actually come on from a place of service, where there's no winner gain for me, I just, how can I help you, how can I support you?

And there is that little nuance, as you know, that a lot of people missed, you can smell it on them, that will actually disrupt that entire process, you can do all the same things, but you get that little energy off just a millimeter off, it will break that entire, I'm going to call it a funnel, but it goes. And I'm thinking the best way I can serve is to mechanically give the audience exactly what the playbook looks like, but in the process of this playbook, I was did not have a playbook, this is me telling you what I learned, I just wanted to learn from people, I just wanted to help people.

“I was in underdog who had no clue what he was doing and humbled every single day that people will put their chips on me.”

And that is the mindset and energy I brought to every conversation, I still do my best to do, like a more confident now, but I understand that everyone I meet knows 999 things that I don't, so I learned from everybody, so I'm giving, like the tactical process, but it was never about the exact tactics.

Education in the relationships I got to build along the way, that was really the beauty in it all.

And relationships from all I'm going to assume my all walks of life, so what I am just trying to think of just story time, I call it story time, you know, if you can think back of all the relationships you've built and you know, you've, as you fall this process,

“is there any one relation of stands out the most where you thought where if I said to you in 2020 you're going to have a relationship with this person you think that I was absolutely crazy.”

That's an interesting question that if at 2020 makes it interesting because you know it's at a point where I was listening to podcasts since 2014.

I was single and I was kind of like socially awkward also a party animal music scene and like I wanted to like learn how to be more charismatic and like meet girls and all these things that you do when you're younger. Jordan Harbinger at a podcast called the Art of Charm, which at one point was called the pickup podcast, but he kind of grew out of that it was more like the Chodani kind of stuff the subtle persuasion how to be charismatic this and that and Jordan honestly got bored of that world for the same reason I did because he settled down.

I think of the gimmicks and the games per se and he started to get interested in crimes and cults and psychology and neuroscience and at the same time him and his team members or his co-founders rather had a bit of a dispute that's Jordan story not mine. but he had a brand built he had an audience built and he started the Jordan Harbinger show and scaled it to be a larger listenership than the other show he had worked on for a decade in just a year and when I see it the reason I tell a story like that and is he has grown that was like 2019 that I think he did that it's grown even since then.

“The best brand the best business the best thought leader they are going to their audience will evolve with them the last thing I want to do is tell the same tips and tricks for the next 10 years of my life.”

I want my audience to evolve with me so as I grow they grow as my interest change their interests are going to change and maybe they go somewhere else which is quite alright.

And this is a long-winded way of looking at I didn't think this do that I was talking about Jordan Harbinger would come to my podcast and speak in my mastermind like I was just trying to learn dating tips in 2013 2014 but as he evolved and as he mentored me from afar.

“I got to a place where I actually can make the ask I had the audience he said yes and now I hope I get to do what Jordan did for me.”

For other folks that are going through that similar kind of journey in process so I hope that makes sense.

And you got a top performing podcast you had multiple A-listers on your show business opportunities coming everywhere which way for you.

“I'm living in a abundant life I'm sure very different than the party in music scene which is fun out in the background and great at one point but not where I'm sure you would want to be today so I mean congratulations on all that all that success.”

I just really want to make sure it's so clear because if anything you even showed me about how clear this process is and you don't need to overcomplicate it it's like start your local podcasts you do not need to be an expert in fact it's better if you're not an expert go get the experts and learn from them. I think it's a great relationship with these people out of service don't expect anything back then eventually you'll create the relationship with them where you can invite them into your community use the same content for more podcasts and just let the system go and just trust the process.

That's all it is and you don't have to worry about how to upload it you don't worry about any of that just get most people don't even realize that like you said this I didn't jump on it is you don't even need the podcast live to start this you're starting the fastest growing local business podcast and you're looking for the first 10 experts in you know in your local area to be on. Like it's just it's so it's it reminds me because no from a sales guy I talked to so many people that do want to do like you know start home services and stuff like I'm like I hope you understand when I say this do not set up a business.

Do not buy a thing do not market do not do anything until you go knock and tendors and you get that first job then when you get that first job you say I'll be here next week and then you take that money and you go buy the materials for that job.

And I was using I movie from my MacBook with zero edits to add the inch I spent like a hundred dollars intro outro and I was just posted and york and go look at the podcast it looks terrible.

“Yeah but the podcast really wasn't the tool was the building of the relationships I was the tool and all I had to do is build relationships I didn't need a perfect podcast.”

And then I loved the last thing or one thing you said twice was like you want you want a microphone or you you have a voice you have a message and you want people to give you the microphone well how what you go build your own.

And when you do that indirectly you'll see right as you know the podcast host people right after the call what's the first thing they say you want to come online.

It's very simple and it's so easy so I'm just I love this podcast because I think it's it honestly every business owner that wants to do the generation that has a unique or what you know even in a little bit of niche do like should be doing a podcast. And in fact I spoke to someone yesterday I couldn't. He helped like the how niche could this be he helps business owners who just started their their Christmas light business. So they make up on a grand in two months and do nothing and then teaches those specific people how to create a business selling everyday lights so they can have a you know 365 year business and he has a podcast specifically around that.

Hmm.

“And what does he do he builds the relationship he builds the business.”

So a podcast doesn't usually it only needs like 20 listens in episode two. Yeah you don't need exactly right. You can get you can get bogged down by all the big podcast out there but like there are niche podcasts with that are not having the conversations that you probably might that you can have that your audience needs so I'm just going to say that again.

It is actually very simple you do not need to be an expert at you just need to make that first move and start.

Well said.

“Is there anything last thing you like to say to the audience before you get to tell them where to find you?”

I just remind them blog I'd actually think of blogs in easier strategy. So everything we said apply it to a blog reach out to business owners you can have a private interview on a call if you really want to build a report or send them a Google form.

Have them fill it out then you publish it.

Then then and their entire work force is sharing your stuff on social media you get traffic to your page etc etc etc. The point of me adding that is today we talked about the podcast but if you take these nuts and bolts you can apply it to hosting events you can apply it to a blog. You can apply it to an Instagram channel with collaboration posts like the sky is the limit my friends. This guy is the limit and those collaboration posts on Instagram would have a better chance of going viral than just you would likely do so.

It's so simple I love it I really do love it and people people want a platform they want to be seen and they love to be heard right they love to hear themselves. So again I love it then thanks so much for coming on and taking the time if someone wants to use you for your services maybe want to help. Understand more of how to start the very first podcast work and they find you a good hub is will first subscribe to this thing if you have any yet click five stars if you have any yet if you're on YouTube leave a comment or something like none of this would be possible without this home boy and his team making it possible.

You can find this wherever you found my podcast where you found this so just type in the words real business connections or Google it or go to real business connections dot com. And if you do want to be surrounded by other entrepreneurs that are growing together the communities that we all grow together dot com so I give you a three steps show some love on this show. Type in real business connections and then type in we we all grow together dot com and those are the only three I could ask for. I love it Ben thank you so much.

Thanks Ben. (dramatic music)