Women Aren’t Small Men. 6 Daily-Life Health Shifts to Start Making Today

Welcome back to another episode of After Bedtime. And today we're talking about women's bodies, women's health, and the kind of support moms actually deserve. I'm going to be honest, this conversation hit me in a really personal way. I'm freshly postpartum right now, and if you've ever been in that season

where your hormones feel like they're just playing a prank on you, your nervous system is fried, and you're trying to keep tiny humans liable. Also remembering that you are a human, you know what I mean. And we are all parenting in a time right now where we have more information than ever,

which is amazing, and it's also kind of brutal,

“because it can make you feel like you have to do everything perfectly.”

So today we have a guest, I'm very excited to bring her on. Her name is Victoria Thane Joya, and she is the co-founder and CEO of Parallel. A doctor-backed women's health brand built around stage-specific support for women, from conception to pregnancy to postpartum and beyond. Tori began her career in investment banking and private equity before transitioning

into finance and operating roles at early stage startups, like the honest company, all of it in June and carbon 38. But the reason that she built this company is what makes this episode so powerful.

It all started with her second daughter, who was born with a cleft lip,

a condition often linked to nutritional deficiencies during pregnancy, and it opened Victoria's eyes to something that's so many moms just feel in their bones. So this sparked a mission that changed the standard of care for women, and break that one-size-fits-all model that's just dominated the supplement category for decades now. An exclusive for the after-bed time listeners visit Parallelhealth.com,

and you can get 20% off your first order. She's a mom of four. So we talk all about the chaos, the mom guilt, the comparison spiraled the pressure to be everything to everyone at the same time, and what it looks like to actually build support into your life in a way that doesn't require perfection. We're going to talk about protein and white matters for women.

We talk postpartum. We talk the women's health research gap, and we talk about what it means to take the onus off moms and give them the tools that fit into real life. Okay, let's jump into it.

Welcome to After Bedtime, where the house is finally quiet, but the real noise begins.

The thoughts, the questions, the wondering if you're doing any of this right. We're Kristen and Dina child behavior experts, moms, and co-founders of big little feelings, and we're not here to give you more pressure or perfect parenting energy. Nope, we're here to tell the truth. The unfiltered, beautiful, brutal truth about what it means to raise kids, and re-raise ourselves in the process.

Because parenting isn't just about sleep schedules and snack hacks, it's about healing. It's about breaking cycles. It's about becoming the kind of adult you want your kids to grow up to be. This is the place where we say the quiet parts out loud, and we're so glad that you're here. Victoria, welcome to After Bedtime. There's so many questions that I have for us, like I'm so excited for this episode, but before we start, let's give our listeners a little

bit of contact, a little bit of background, so you are a mom of four.

“Yes, there's a lot of them at home. How old are your kids?”

Our oldest is eight, eight, seven, five, and then the baby's almost two. Oh, becoming a big one. No, he's not a baby anymore. I know, minor five, four, and then I have a five month old. I just went through the whole postpartum thing. I feel like I'm still in it. In fact, things got really rocky for a little bit, but coming back out of it, finding my footing now. Yeah, I think it takes like, I mean, my mom had jokes, like it takes nine months to grow. The baby,

like, it takes a long time to get out of that phase. Yeah. But now I'm far enough away that I want to have another one, which is crazy, and we're not going to do that. My husband is like, we, we need a sprinter van. Yeah, but like you missed that little baby phase. I know. Okay, actually, I was going to ask you because here I am saying that I'm coming out of like a hard time, postpartum. It was a rough postpartum, but I feel like honestly, all of mine have been kind of tough.

I'm sitting here, though, still thinking like, okay, like, maybe we just have four, four, I think we could do it. There's something wrong in our brains. Like, you block it all out, because I similarly had like terrible postpartum anxiety and just felt, I don't know, you're in the

“thick of it. And then like, you look up and you're like, oh my God, but what's one more?”

Yeah, one more. Yeah, it's wild. It's very biological. I mean, like, yeah, getting that feeling to just like close it up. Like, the factory is closed now. I keep waiting for it. So we'll see. I don't have it, but my husband made medically sure that he had it. There you go. That's one way to tackle it. I like that. Well, I'm very curious too. How you started parallel, you know,

being a mom and then building and running a business on top of it is just wild.

“Yeah, I mean, it does, it just feels like there's a lot going on at all times, but maybe I'm”

used to the chaos. So this all came about. It's very interconnected to being a mom and having kids.

The idea for parallel was from my second child, my daughter, Imogen, and she was born with a

class. She was born now almost exactly seven years ago. She turned seven last week. We found out at her twenty weeks scan that she had a class and kind of were figuring out care and next steps and some testing and found out that it's often related to nutritional deficiencies during pregnancy. And, you know, I had high quality care. I was doing everything right and not that anything would have changed it. But, you know, I just started doing a ton of research. I wanted to learn

more. I thought it was taking the best prenatal vitamin on the market. And I just started learning that there were so many gaps in education and information and then in the supplement category,

“which is so critical, there's so many differences in the products because it's massively”

underregulated where if you look at a bottle and it says prenatal on the label, there's no regulations around that. So anyone can say prenatal on the label, but then the onus is on the woman to read

the back and say, okay, does this actually have the ingredients that I need that are critical

for pregnancy and to support me? And it felt crazy to me that that onus was on this woman and then just sort of digging further, it was just so one-size-fits-all of and as a mom, this was my second child and it was like my fourth pregnancy. Like you're just like so much changes from like trying to get pregnant pregnancy and postpartum. But why are these two pills covering all of your needs for that like 10-year window of pregnancy postpartum fertility? And it felt really crazy

to me that that could actually solve this need for this woman. And so I brought this to who then

“had become my OB Dr. Biodi and it just totally resonated with her and she had 25 plus years of”

clinical experience and she felt the same way that she was got piecing together routines for her patients and there was nothing out there that could support women with the same amount of clinical rigor and sort of specification and personalization that she wanted to serve her women with. And so that was really like the spark instead like let's start digging in here like we should create something for this woman and then started talking more to like friends and

family and women in this life stage and it just felt so universal and then also our sort of third partner who came in and the same thing of like even beyond just pregnancy, women had to like do all the work to put together a supplement routine. Layer things safely together get what they needed when women's bodies change. They're complicated. They're hormonal. It's not just sort of this one-size-fits-all. You're over 50 or under 50 and all your needs are covered with this one pill.

Where supplements can be really beneficial to your diet and how you feel. So we really wanted to create these targeted supplements that supplement routines that supported women wherever they were in their hormonal life cycle. Yeah this is the most small story I've ever heard by the way like moms we just find what's missing and we're like you know what okay I'm just gonna do it myself.

Yeah I mean I feel like it was that and we were like I never thought it would be a founder. I'm very

risk-adverse. I said I don't want to be in part of the camera like I don't have that drive. I love building but once I had this like well this has to exist this and this had to exist like there was no backing down from that and then we decided we were gonna launch this. I decided in January of 2020 I quit my job. I had two kids under two. I guess yeah under two. And then I quit my job. We're gonna do this. We're gonna fundraise. It's gonna be great. It's COVID April or yeah April of 2020.

There's no fundraising. So we're like all right we're gonna figure out how to like cobble this together because we said we're launching in September and like we're gonna do it. Then I get pregnant and then like three months later my co-founder gets pregnant. So I end up like having my third child the week before we launch in September and we're just like well you just gotta keep going. Like you're in it. You're on the train and like keep going.

We're just gonna figure it out. Yeah yeah like a mom does. Yeah we just get should done. Yeah yeah but I really do like that gets me think I had two under two. That stage was why you old. Like I felt like I was underwater for a lot of it and just trying to keep up and then there you are starting a business in a pandemic. No less when we're all like very stressed out. How did you juggle it all at that time? I mean I didn't. For sure. Yeah. I actually

businesses and people so I don't want to like say it was a good thing for us but like in some ways

“it's the only way that it worked because we didn't have to be anywhere. Like I never had to”

travel anywhere. We didn't have to get the kids to school. I didn't have to get to an office like we were just home and we were lucky to live in LA so we could do a backyard pod and I hosted which again sounds crazy that then like I added that to my eye but then I didn't have to get the kids anywhere. Like I didn't have to worry about so it like took some of those pieces that now in retrospect today with four kids like are really challenging up like getting people places and

school stuff and all of that like that actually was gone for that year and so I feel like that is the only thing that saved me but I also think it changed being coming a mom like

changes everything and changes your perspective and I think also becoming a founder like how you

think about things and I've just gotten into this mindset of like you just have to make decisions and move forward and it applies so seamlessly between like being a mom and like okay like being a special like a busy moment with multiple kids and like the same with the business like I don't have time to debate like six different summer camps. I'm like all right this summer camp looks great it checks the boxes that I needed to check we're gonna sign up for this and then

I'm done and I move on yeah and like maybe that summer I'm like all that maybe it was a poor choice but like we learned from it and we move on and then it's the same in like a start-up world it's like well here's the information we have we have to make the decision we're gonna make it and we're gonna learn from it and move on yeah as someone who's also an overthinker I appreciate that part of that now that you're a mom you're like listen I don't have time

I do not have that energy to like overthink this all just we're just gonna pick one and go yeah I won't figure it out on the fly yeah like you can't you just have to like with multiple kids like there's not time for that you just have to say like this is information let's go and like get in the car we're going on yeah so I feel like that's like it's so interconnected being like a founder and starting a company and like having kids and trying to do that yeah

and then just like letting go of the idea of perfection or like my mom used this phrase which is funny like hearing it from her where you're like oh that explains how you're a stress but she was like

I always followed good enough parenting yeah and I was like oh okay great like good to know that's how

“you thought of us but then it was back I'm like yeah that's what you have to do like you can't be”

perfect yeah you gotta do good enough yeah quick pause when you become a parent feeding your baby becomes this deeply emotional thing like you think it's just gonna be milk and then suddenly it's identity it's pressure it's guilt it's all of it I know you heard me on one of our episodes go through this myself I've shared before that I've personally used Bobby and what I love the most is how much they center parents in the process there's no judgment feed your baby exactly how

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high bobby.com Bobby is the formula that's so many parents trust further baby's bottle organic clean label certified high quality infant formula if you want to feel confident in how you're feeding your baby you can learn more at high bobby.com today's episode is brought to you by square the business toolkit that helps you sell manage and grow without the chaos whether you're just getting started or already running something great square gives you the tools to take payments

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com slash g o slash b o f run your business matter with square get started today I do feel like we could all in twenty twenty six use a good reminder and dose of that

“honestly because something really beautiful came out of this last you know decade or two of research”

was oh my god we have all this new information on relationships and child development and parenting and that can feel really stressful sometimes now we're all sometimes thinking about our parenting and my saying the right thing and my responding the right way am I going to damage them

and the answer is no kids are so resilient and honestly for just parenting from our hearts

and we're showing up we're making them feel safe and seen and loved like that's enough man that's enough you know we don't have to loop on it 24/7 and there is this element of good enough is great yeah yeah and like you're gonna yell at your kids like and I'm probably in like a bad phase right now we're like my seven year old did like their school project and it they did like a what gift would you want to give to someone and it was like a non gift gift so you had to like

“think of something and she was like I'd want to give my mama hug because she's so stressed all the”

time and I was like oh my god and I was like so embarrassed so I was like oh my god but like you have to like I talked to her about her I was like I know I'd been really stressed like I'm sorry if like you felt that and like I mean she's seven she probably know she had all of that but I feel like that's just what it is now to be a parent like acknowledge what they're going through that's right talk to them about it and like she'll be fine that's right help them make sense of what's going

on and yeah we're gonna go through chapters of life where I just mentioned I went through a really dark period I literally for a few weeks like could not show up as a mom I was just like sobbing and going through like a postpartum depression it was so awful and I just like couldn't show up and then I had to eventually like rewind it with them and help them make sense of it none of that is your fault like mommy's chemicals are all off inside and that can happen to mommy sometimes

after a baby and we worked it through and now we're we're fine we're like back to normal yeah and just making them understand that it's not their fault yeah repairing yeah and also I feel like it's you know their stuff is going crazy like they don't know how to control themselves so maybe like they don't feel they don't feel like they're crazy either exactly we all lose our temper like what we're saying is we're all just human yeah kids are human yeah yeah we're all

just trying to be good enough it's true it's very true yeah so you have built this company then like we heard about how you started it from literally the ground up from nothing just an idea

which is amazing because I'll tell you who gets shit done it's moms yeah we we just we get in there

we get our hands dirty and we do it and I love that and so now you've built this incredible company like tell me about that you're you're like a badass boss you know I mean it's it's really cool and I feel like so it's so interconnected to my daughter and so she just turned seven and we had like what is one of her last appointment at the Children's Hospital in the last two weeks and I sort of as a mom you kind of just keep going and you go on to the next and you don't ever kind

“of lift your head up and sort of like look at everything which I think moms need to do too”

is like lift her head up and like look at your beautiful children like be in the moment it's so hard to sometimes be in the moment but I have the same thing with the business and like had to lift

my head up in the last two weeks and just be like this is incredible what we've built in the

number of women that we've supported and you know we started in this motherhood journey we've launched these new products that are able to support women more comprehensively and like everything that we wanted to do in this concept of like taking some of that onus off of her we've been able to accomplish and serve her and like do more with these new products and like that same vein and the team that we've built like these incredible we're an all female team

love to hear that that's amazing all those 40 women which is crazy yeah we love guys we are open of hiring guys it's just seem to have been that way yeah guys are great there's something really special about an all female team though it got to say it's really cool and everyone is just

too yeah look up and see what we felt yeah in our company too we have we're a very small small team still but we have mostly moms and there is something really special about kind of all speaking the same language and just having the same general understanding about like okay listen I'm gonna show up to work and I'm going to work very hard put my all into it and I'm also a mom then there's real life you know and that leads me to ask you too do you struggle with mom guilt

ever I mean like yes of course I mean hence the story of her calling me out to the entire school that I'm very stressed I was like oh my god I certainly do but I feel like going back to this like go to enough like I've really had to let go I mean I have mom guilt for like my kids if I can't show up for them but I've had to like really let go of some of the comparison and like especially if you look on Instagram and like the lunchpacking and like the outfits and the put together

and you know homes going and like comprehensive lives and all of that I can't there's I don't have the bandwidth of that so it's like just making sure that your kids are happy and healthy and safe and going to be kind good people is like all life so I've had to like let go so much of that just because my own mental health like you can't be perfect and I feel like that's some of the mom guilt is even less about your kids and showing up for your kids but like the comparison yeah

“and and like I definitely have it I think we all do and like you hate it when you just point”

your kid or you especially as a working mom like you know they'll be like why didn't you do the volunteer thing at school and like I can't do that and but it's like how do you think about quality over quantity and like being present when you're with them and putting my phone away for you know the hour plus of what bedtime is yeah and so I and again maybe it's because I'm like an introvert and like don't like some of those things I've had to kind of just like go

the like comparison and the being part of that stuff and just really focus on what are the things where my kid will see me and doing my best to show up for those yeah we are parenting in a really unique time honestly in the age of social media there's so much again good that comes from it because now we have all this information it's widely spread and easy to pick up and use and at the same time we're seeing so much comparison we're like oh my god like look I don't

look like that or my kids aren't doing these activities or like our holiday doesn't look like that am I making it special enough am I doing enough and it can really just weigh you down and make you forget honestly how well you actually are doing at life every single day and just showing up and being present with your kids like that's enough getting on the floor and playing with

“your little ones like that's enough that's all they want you know yeah yeah that's what actually matters”

to them not like the picture perfect scene and so it's something it's really hard to do that

I always get really downtrodden and I'm maybe this is what I do like seeing videos of people

traveling and they have like all their kids and it's so seamless and easy and like meanwhile when I feel like I'm traveling with my kids I'm like what in them's laws to look bags are lost and we're missing something like one of them's throwing up in the TSA line like just trying to survive and get there you know I'm sweating like every time now that I have three especially I'm like carrying all this stuff again and yeah it's a lot yeah a lot yeah that's

the one place I have to not compare yeah it's just not feel smooth to me it's true and as we're talking about this and being a working mom you know what's wild is you never hear about a working

dad or dad guilt never heard it once you know that moment when you're like wait why am I

paying for this I was going through a credit card statement which already feels like an extreme sport when you have three kids and I'm seeing charges like 999 1499 599 1299 I'm like cool cool cool apparently we have 47 streaming services and at least three apps I signed up for during a two AM postpartum spiral you know what I mean and I had this realization that I think a lot of parents probably have it's not that we want all these subscriptions it's that canceling them feels like

“admin torture you have to remember passwords reset passwords find the cancellation page answer”

security questions like what was the name of your first imaginary friend I don't know I don't remember no thank you so when I heard that experience actually handles this for you I was like okay

wait this is speaking my love language because here's the thing experiencing can take the

experience negotiate your bills for you to get the best rate for things that you're already paying for

will keep an eye out for new deals and saving opportunities and negotiate directly with the provider that is such a win I do not have the time or the bandwidth to do that and the best part you get to

“keep a hundred percent of your savings which honestly we love because parenting is already expensive enough”

if someone else wants to go battle my cable bill for me please be my guest Godspeed and what I appreciate is this it's not about cutting everything it's about keeping what actually adds value the stuff that you're actually using and then clearing out the rest because we all have those subscriptions that made sense for us season but then we're not even using them anymore and suddenly money just quietly leaks out every month so having something that can literally just scan for you

and go hey you're still paying for this thing you forgot existed incredible and yes people can save

money doing this on average users could save about six hundred thirty one dollars per year through bill negotiation and subscription cancellation combined and collectively over twenty five million dollars has been saved using both of these features which is kind of wild because again it's not about doing anything new it's about optimizing what you're already paying for so if your brain is anything like mine and you have a running list of you know things I should cancel

“someday this basically handles that mental ad for you honestly anything that removes friction”

from adult life I'm in get started in the experience app now results will vary not all bills are subscriptions are eligible savings not guaranteed six hundred thirty one dollars per year is average estimated savings with one or more bill negotiation and one or more subscription cancellation pay membership with connected payment accounts required see experience dot com for details total

twenty five million dollars save calculated assuming annualized savings for all bills negotiated

and successfully canceled by experience I feel like there's a lot of just information out there about women's health and a lot of misconceptions now that have come with it in your mind what is one big misconception about women's health that you feel a parallel like you guys are getting it right you're fixing this I have sort of two ways to answer that I think like more generally women's bodies are complicated and your hormones change and so your needs change and like

your needs change during different phases of life as well and really kind of acknowledging that and seeing that and sort of thinking about like what is the comprehensive routine for you and like depending on your phase depending about what you're thinking about depending on your stress level and there's so much that you can do to support yourself but not kind of think of like

“ever it being like one size fits all or kind of all sort of the same and I think we're starting”

to think of it more of like phases of life versus stages where it's kind of like different things are going on for you at different times and like you might be having a bout of digestive issues and like you got to start taking care of that or stress levels or hormone levels your hormones are starting to shift and so I think it's really understanding like women's bodies are complicated like we're not crazy like things are shifting and changing depending on where we are and so

thinking more about how you're supporting yourself in that moment and being really comprehensive and then I think the other thing that you know is probably more specific but has been a big piece of like parallel and what we've done and even like the conversations we had when we were launching this business is you know the period leading up to pregnancy and I think part of it's just because it was so taboo to talk about trying to get pregnant and fertility and like the ups and

downs of that like that's also just as important to prepare your body and not just like for the baby but for you both emotionally and physically and so you know you don't really just want to like oh I'm going to start taking a vitamin routine because I found out I was pregnant today like you want to give yourself some time to increase your nutrient stores like feel as strong as you possibly can get your energy levels up get your iron and your full weight and like all of that and actually

doing that like further and advanced is only more beneficial to you and your baby and so I feel like that's been a lot of the education that we've done of like you know a year in advance is really going to set you up for optimal success I think also this woman wants to feel proactive and so kind of having those steps of like we think of it as like that thinking about

no that's a really good point and I think you're right I think the research is finally digging into women's health more and for a long long time it was so neglected and I laughed too like I have a numitriosis which is another thing that's you know been so neglected in terms of research and Amy

Schumer always jokes about how if it was a man who had endometriosis we would like not only know

so much about it we would have a cure for it we'd have a pill for it like it would be completely solved and understood but women's health is something we're finally catching up on yeah I mean there's a huge women's health research gap and it's like you know from the 70s to the early 90s women were included in clinical trials which means that women's bodies weren't studied for the effects of medication or drugs or nutrition and that's you know well women were

included in the early 90s it didn't really happen until the mid 2000s and like even so that's just a massive gap like there's only so much research that could have happened in the last yes you know 15 years like it's just a big gap of understanding women's bodies and acknowledging that women are not small men we have hormones like we have changing bodies yeah and it's different yeah and so I feel like we we are catching up and like creating

things that are specific to women dose to women are really important and research on women

“is really important like I think thankfully that's now becoming part of the conversation”

and part of it too is you know women are disproportionately affected by autoimmune issues which are also harder to diagnose, harder to understand and so it's like all of these things compound and there's just women are left with very few answers and treatments yeah definitely I know personally I went through that starting in my early 20s even where it was just doctor after doctor trying to figure out like what is it and it's autoimmune issues and it took it took

over a decade honestly to diagnose any of it yeah I know and I think this is where like we talk a lot about this was Dr. Bihati and like you know part of it are the research gap and part of it are the system and then she's like and then it's part of it are like these are really hard to diagnose and so all of these factors together together make it really difficult for women definitely if you had to pick one thing like what is one easy shift that you think people

don't always know about like one lifestyle tweak that you think makes a huge difference that's

a good question I mean like a really rudimentary shift is like drink water every day I think that makes a huge difference in your health you know I feel like we we forget about our basic needs as women but then I would take that a step further and you know take everything like bite size and like one way that you can start to change your routine and like think about a balanced diet

“and your health and sort of where you're at and where your goals are I mean I think that's why”

the second thing I would say is to get some parallel in your life because we try to make it really easy where it's like one small shift and it's like get your daily sachet pack and just start to take that every day and like you might forget but if you start to build these habits it also I think it's starting to take care of you and your needs and like thinking about the habits that help you feel like you're taking care of yourself and just those like many moments so

not to like product but I that's what we're trying to do is like how do you make it really easy and like one small shift every day yeah no tootho horn girl because you created something

amazing so okay also Victoria I have to tell you I'm gonna grab my bag roll okay

oh my god I lied literally keep the mom multi pack just in my bag I have this in my purse I keep it in my like little travel bag speaking and traveling I just take these with me everywhere yeah because I forget throughout the day and I'm like oh wait wait all done here's my moment let me take it out pop it real quick done yeah I mean that was like so core to what we were doing was like how do we make her life easier and like everything in one daily sachet and when we're pitching

early investors that tend to be the older male audience they like didn't understand that and we're like no this woman is busy they're like okay but like the put the pills on the counter like how does that really change and they were like no like we're trying to make it easier for her like throw it in your bag like you're traveling you're on the go like you want to take it with lunch or what meal you want to take it with like just make it easier and it's all in one bag you don't have to

“remember did I take that pill today date not take that pill like empty that pill sachet and you're”

done you're done okay so we traveled here to LA right now we live in Denver but we brought the whole

for us but as we're getting ready bless my husband he's amazing he's so helpful but he's also

“into like health and supplements so we're getting ready and packing at home and I'm watching him like”

take you know 15 different pill bottles and he's got the little pill what are they called where they have the pills so he's like doing the morning and after noon and getting all these different supplements in and literally I was like haha I just grabbed a bunch of the parallel packs and I was like I'm done I don't know how to go do this crazy rigmarole yeah he's doing what we do have a mens pack for him so okay to do that I should look into that actually though but like that was the

funny thing that we joke about when we like first started and we're doing this with like no money like

our first ads was like one of us like throwing the pill sort of away and trying to be like this is

what we're replacing like make it easier like you don't need you are meal planning your prepping kids like you don't need to be pill sorting at the top of every week that's right that would be very helpful I know this this is very helpful for me because I just bring it around everywhere yeah but then you guys also created a protein from moms which science is showing more and more like we need a bunch of protein to function well yes yes there's so much research on especially women

needing more protein and it's crazy because we start to lose muscle mass like when we hit 30 like every year when you hit 30 and then you think about like our grandmother's everyone had osteoporosis like

muscle mass is connected to bone density and bone health and with hormones which is wonderful that

the ladies had so many of them and the fluctuations of those like you can rapidly lose muscle mass

“and you need to keep building your muscles and that's protein and also just as a busy mom like”

even if you didn't want to think about the aging component like energy like blood sugar metabolism and just like just feeling sane every day and connected to protein and so we were asked a lot actually by our customer of like what protein powder is safe and what can I take during pregnancy and what would you recommend and anytime we get those questions we're like well like what would we recommend and then you start researching and our doctor starts researching and she's like well

I don't want to recommend any of these like we need something better and part of that is both a better protein powder but then it's like again why we have our medical co-founder she's like well it's proteins not the full picture just like if everyone just ate protein and that was it and didn't have like a comprehensive balance diet like we'd all have some serious digestive issues and you know especially now today there's protein water protein chips protein gum like

that's not the whole thing there was like protein foam on a coffee I saw it's everywhere it's like everything is just loading you with protein it's like yes it's a good thing but like maybe we've swung too far like protein needs to be balanced and like part of that is fiber and having protein with fiber again making sure that you have some good digestion and then creatine is also the other ingredient that helps with muscle health and brain health so like to big things that women need

and so when we were talking with our doctor about it and like protein not being the full picture she was like okay so you need protein you need vibring new creatine and we're like okay well then like we'll have those products and this woman can have her potions and she can have her little swirly thing of three different and she's like no like one scoop solve this problem for her easy like make it easy and we can't think about things or juggle more yeah exactly it's like

all goes back to our core idea was like take the onus off this busy woman like she has so much to think about if she had to research her protein powder then researcher fiber powder then researcher creatine like make sure she was getting it and remembered the three scoops every day like make it easy one scoop all in one and it's like it's changed my life it took us a long time to get it to market but we came out with it like I guess I was probably like nine months postpartum and like

fitness is a big part of my life which I have severe anxiety and I used to be a big runner pre kids that's among of three kids you probably understand running post deliveries is a little

“more challenging yeah but like it was the only thing that shut my brain off but now I prioritized”

more strength training and plotties I do that every morning at 6 a.m. but then like you come in shower take the kids to school get to the office and like forget breakfast and so having this like protein has made a huge difference in my life of like blood sugar and energy and just staying consistent

building these routines yeah and sort of structure into your life to make sure that you're taking care

“you yeah when there's so much on your play definitely yeah and I've been using it too because I'm”

trying right now to get my hormones back on track because they definitely did a bunch of lab testing and I like took this crazy dip and we're like very off track very off track so I've been trying

to have my protein that's been really helpful plus I'm just kind of a sensitive person I like yours

because it tastes good I actually like want to eat it yeah so yeah I'm pretty sensitive about that so

“I feel like you guys nailed that part oh thank you yeah taste was a big say it's funny coming from”

doing vitamins that like they're fine but they often taste like vitamins especially if you're not

using like plastics and things like that to change the smell or taste yeah so it was really fun

especially at like HQ for us to have something we could taste and we all like like we're excited about the flavor so it's been really exciting to kind of expand how we think about our products

“and being able to serve this woman and in like two months we have another product coming out”

that's kind of the same like daily routine that personally as a mom of kids to very excited about adding less to my daily life can you share with this yet or not yet I can't give a full okay it's gonna be good okay well I'm excited to find out and thank you for everything you've done to help moms and support moms I'm a fan I know it's gonna help a lot of a lot of women feel better day today thank you thank you for supporting moms and thank you my ways to make it all easier

day today cause we're already doing too much yeah thank you oh yeah Victoria it's been really nice having you and I'm sure all of our listeners are super grateful because you shared so much information for us to not only learn more about how we function and why we're feeling how we feel but little things we can do each day to just start to feel our best so thank you thank you for having me it's great

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