Award-Winning Keynote Speaker: Why Human Connection Beats AI

They're built on successful human relationships. - You're teaching them how to commodify themselves.

“- Relationships is what makes life fulfilling, right?”

- If you follow someone and you connect with someone on social media, and you see an AI generating a post, do you feel more trust with them, or do you feel more trust with someone that goes up on stage, and goes up on camera, and it's actually

them and they can articulate and communicate at a very high level. - There's such a disconnect in the soul. - You can't put lipstick on a paint, right? (upbeat music) - Tyler, give me any time to get a chance to connect.

I get all fired up. I love your stuff. I love who you are as a person, and I appreciate you making the time to process it. - For sure, man, likewise, man.

I'm in super grateful to be here as well. - So you said something before we went live, and I know this about you, but, you know, we were just chitchatting and it aligns so closely with my current mentality, probably my mentality spread out,

but certainly in the moment that we're in, which is, you said, I am incredibly bullish on the human connection. Like, what does that heat for you, and why didn't the booming were currently in, are you so bullish on humans when the entire world

seems to not be able to talk about anything, but AI. - Right, absolutely. Well, I had a really great mentor, and he kind of exposed me to this methodology. It's called the five senses.

Like if you really came out the five senses of a human, you got to smell the taste, the visual, the hearing, and the touch. And so, any type, any way, any time that you can incorporate those five senses within your organization

and within your business,

“that's what's gonna allow you to facilitate”

that type of relationship, but ultimately, that's what successful businesses are built on. They're built on successful human relationships, because what I learned earlier in my career, is that a lot of businesses are extremely transactional.

It's like, hey, what's the price point? What can you do it for? This is the service that I can deliver. Boom, don't talk to me, don't have my personal cell phone, like, just leave it at that.

Very transactional.

What I've always felt, and I have experience for me personally,

is that I was always the guy who's like, here, take my personal cell phone. If you have any questions, feel free to reach out to me. And I understand that it requires more work, but there are certain times where I was talking

to one of my clients yesterday, he's one of the top surgeons in Southern California. And I was just thinking about it last night, it was just like, I'm just so grateful that I have a very high net worth,

very successful individuals in my roller decks. Why is because I spend the time to invest in those relationships? And then the same thing with, you know, personally as well, any type of relationship,

whether it's family or whether it's relational, it's the grass and greenness where you water it. And anytime you water the grass,

“it's going to become greener, and that's how you're”

going to bear in the fruit of those relationships. Specifically, like family, if you tend to move away,

it's like I always want to make the conscious effort

to maintain those relationships, because relationships is what makes like fulfilling, right? Because this one thing to have a lot of success and make a lot of money, but if you don't have the relationships, you're not, if you're doing it with clients

that, that you don't like working with is a huge thing, because I've been there where I've taken consulting games and work with clients where we're not really, you know, I may not break bread with them outside of that, and initially is to start my career.

Where now it's like every client that we work with, I see myself as someone that I can break bread with and if I do get the chance, I wouldn't like to break bread with every single one of my clients. And like you mentioned, AI and technology,

that's really going to be the biggest differentiator, because anytime in time and business, how are you differentiating yourself in business? And if me and you are, let's say in the same industry, let's say we're both insurance, doing insurance,

then it's like, well, it always comes down to what's the cost,

what's the coverage, all that stuff? So how can I stand out and how can I differentiate my brand? How can I differentiate myself? But that's going to come down to the relational side of things. And that's really going to come down to your story.

What are the experiences that you've gone through? I know you have tremendous amounts of stories, tremendous amounts of experiences that you share in your keynote, YouTube, TEDx Talk, where those are the things that people were late with. And one of the things for me was I always like to tell people,

I was a former college athlete and I played basketball overseas in Asia, because I can connect with a lot of athletes that had that drive in a hunger that put towards sports, that now had that same drive in hunger that they put towards business. And again, if you're in the marketplace

and you're wanting to, you're deciding which vendor or who you want to work with, you're not only going to, you know, look at, you know, there's different industries and different products where, you know, there may be no brand loyalty at all.

There's certain customers that just lowest price, whatever, that's what they want. That's what they prioritize. But other than that, I want to be in the space where people prioritize high quality products

Because if you as a business owner can tap into that,

you're going to get rewarded big times, specifically in the AI technology era,

“because everyone has the same, you know, the playing field”

getting level, right? So it's now what makes those tools to make a social media graphic, how is it going to be different versus than just having, someone just scound, you know, look over the internet,

take information, you know, it's great and graphic on a trend that's popping. Well, you know, you can have hundreds of agents do that. So what's going to really separate you? And that's where the human relationships,

the connections really coming into play here. And that's where public speaking and communication is going to be a massive skill set moving forward. Because the last thing I will say with this Ryan

is if you look at the education system, people are spending, you know, hundreds, thousands of dollars plus to get a great education. So they can provide for their family and also they could set themselves up for success.

Well, a lot of these students on their studies that show this is that they're not even,

you know, exercising their critical thinking muscle anymore.

They're just having AI do it all. So now not only is college kind of limited, keeping you limited into some extent at first, but now if I'm going through that whole four years, going through the motions and I'm not even exercising

the ability to learn and to think, then what exactly is that doing for me? And that's where it comes into, you know, mental atrophy where people become so reliant on AI, which is great in a business sense

and it's good if you have the experience and you know the industry, 'cause you've actually done the work, but if you don't have that contextual use cases for AI, and you don't know how to lead it,

then it can be very overwhelming and very consuming. And then I could, you know, be playing on an AI and do all these things

and I don't mean I can step away with zero skill set.

So it's really important that if you have a specific skill set, like developing human relationships and through communications and speaking on stage, then those are the skill sets that you can immediately sag out because if you follow someone

and you connect with someone on social media and you see an AI generated posts, do you feel more trust with them, or do you feel more trust with someone that goes up on stage or goes up on camera and it's actually demonating

“articulate and communicate at a very high level, right?”

You're going to build a stronger relationship with the people that can do it through human connection and you know it's actually done. And again, it takes more work, it takes more preparation,

it takes more creativity. But if you can do that while leveraging AI technology, that's the sweet spot, you know, it's like personalization at scale. And then that's really the name of the game

and if you can do that, like you're going to have some success and you're going to develop a lot more relationships. - Yeah, I got into quasi book art and art, it was really just a discussion with the body of mine

because I heard him telling people in a webinar that I jumped out and just teaching people to create like, "Hey Jen, have a TARS and Hada and Nate, "soach me a post, AI, soach me a post of yourself "and various locations that you armed or haven't been."

You know, like this different stuff, it's a way to, you know, create content in scale. - Hey, listen, and afterwards it checks them, and I was like, you know, he's like, "Hi, Hada, go wherever you're used to." He was looking for my feedback on his delivery

and all the kind of stuff. And I said, "You did great." And he's great when he does. I said, "But Matt, I couldn't, I couldn't disagree anymore. "I'm what are you were teaching everyone?"

And he was like, "What?"

“And he'd not, "I think Nate, because he thought,”

"I'm a sales and marketing guy that I would be, "you know, I'm a big content creator "that I would be down that path." And I was like, "Dude." Like, you're teaching them how to commoditize themselves.

Like, that's all you're teaching them. Like, you're literally teaching them. Like, I know his intentions were good. Like, he's not a grifter. He wasn't trying to sell them some course.

It was really, he was a free woman. I think he's getting it. But, I was like, "But if all they need to do is put a prompt "into cloth to get a script, put it into, you know, "Hey, Jen, or Lady Labs to create some AI avatar

"and sells, like, there's such a disconnect in the soul." And like, I know you're Christian. I'm a Christian. What you believe are not, you know, is up to you. But I firmly believe that, you know,

we are not our body, we're not our mind, we're our soul, or our spirit. I believe you're like the defining it. And I think that gets lost. What everything is certainly done via AI.

Now that does it mean you can't use AI help you make a script. It does it mean you can't use AI to create some b-roll or help you with edits or cuts or, you know, feedback on your video or various aspects like that.

let's say you're doing a little solo talking head video for your business. And if you're not creating that, if you're not the one saying the words and talking to the camera,

I just, there's such a disconnect there. And it's so odd, like you can, you can feel it, like, anything, and so really, really good ones and like, take you a second or two to pick up on it.

But you feel it. And then the first thing I always think

is like, either, but does this guy not care? Like to see not, like, does he not care about me? Is that why he's doing it? Like he can't be troubled to sit in front of a camera for a few hours

and bang out some videos, you know, and you like, and if this person is willing to throw aside their humanity to do a video, like, what if there's a trouble in our business? Like, are they just gonna pass me off to some AI

customer service? Is he taking it? Oh, things get, like, and again, that might sound like a leap,

“but I think to the consuming public and to your point”

that you're trying to build trust and respect the connection with, it seems completely counterintuitive to me, joking over index on all of this AI content generation when, you know, and think that you're gonna get to the same level of connection backs to me,

what I think is either you don't care

for your lazy or, you know, insert a million other issues

versus I can't trust that you will need information. What I know is clawing knows the information because you create this cryptic law and set it into another AI, I know they know it, but you know it, and I still like that disconnect

is so real today that it's simply not worth going down there. - Right, absolutely, and you know what it makes me think about, it makes me think about, you know, who is your target audience and what do they truly value? Because there are certain brands,

like if you think about it, you go to a grocery store, you look at, let's say, the toothpaste aisle. There are certain brands that coal get, they know that they're competing on price, you know,

“like if you go to the local store brand,”

it's like, hey, our whole thing on our product is where the lowest price, you know, coal get, maybe let's say, $4 in our toothpaste is $3. And so we don't have the major brand, but there are a subset of customers that value price.

That's their priority. There's other customers that value brand, they're like, oh, I only buy coal get. I only buy, you know, a crest, whatever the case may be. And so it's getting clear on who your target audience is

because there's been studies on this is that if you ask the future generations, the younger generations, that if you had two opportunities, if you could go interact with a human being and you know, had that option to interact

and talk to a human being to order your service or product, would you prefer that? Or would you want to just do it all virtually online and have no human connection at all? And most younger generations,

they don't want any human connection at all. They don't want like, hey, they want the quickest, the most fastest, most affordable option that it's most convenient for them. They're paying for convenience.

“And that's why Amazon is one of the wealthiest companies”

in the world because they sell convenience, right? So I could buy anything and essentially get a shit to me within a $48 period. That's like huge market. And then there's people that no matter what you tell them,

like, hey, I could offer you a gold bar and there's certain people that are just like, you know, I want to sit down with you face to face and talk to you and that that's the decision-making process because they don't just value the service.

They don't value just the pricing. They value the relationship in the interaction and the experience of it. And that's what I've found is really been my sweet spot in business is developing those long lasting relationships

with people do that value that. Because, you know what that also tells me, those people who typically have kids, they're usually married, they usually value family as well. And again, understand your context

because if you go into that route where it's extremely transactional, you can go into that route. But just know that once something is faster, more convenient or cheaper than your solution, you're going to kick, you're going to kick off the curb.

And so again, you're always competing on that

and that's where a lot of these AIs are not doing. It's like, hey, we have this model, we charge this. It's like, which one do you want to use? And now it's that the business models are shifting as well where a lot of people, they won't think twice,

spending 20 to 100 bucks a month for an AI, right? So it's like, hey, I'll try this one. I'll try this one, whatever, 20, 30, 50 bucks. Now, these models are shifting to these subscription day models and it goes to like the, what's the gym?

I'll plan a fitness where I don't know if you saw there's statistics, but they've optimized their pricing so much work. It's like 20 or 30 bucks a month. They're pricing in such a way where you don't even think about it. And most of the people that sign up for plan a fitness,

So let's say, you know, let's say out of a thousand memberships

“that they sell that they have acted this month.”

Let's say like 10% actually show up and use your equipment because if you look at their square footage and at all of their members came in at once, specific time during the day, they're like, they won't have enough space, right?

But they also know their customer that they are willing to be on this monthly subscription because it sounds great, but the last time they actually went to the gym was maybe three or four months ago, right? And so again, getting crystal clear on,

what do you value as a human being? You know, what are you called to do

because there's always gonna be something that comes up.

You know, whether it's, there was one, I forget the, there was an app where people would talk on it. It was just the audio. I honestly forget the name of it, but it was like huge like two years ago

and it was like, like, yeah, it's not hard. All proper kind. It was in the walls. It was the purpose of acting involved, but that act together.

What was the thing? Oh, I'm talking about it. I think it was on the side now. Or talk to, it was like where people would just talk and you get into the room with the CEOs

“and it's like, I don't even remember the name anymore, right?”

And so technology and AI, you can't, you can't put lipstick on a page, right? It had, you have to have a good product. You have to have a good service. You have to have a great content because if you don't

and you go the other route, which is like, you know, faceless YouTube, faceless content, everything where it has no personalization, you can go that route, but just know that that ability to duplicate and replicate your business model

is going to be easier than ever. And then the barrier to entry is also low.

So I always like to create businesses

where there's a huge differentiation between me and my competitors and also too, I can incorporate my story. So having some sort of connection to it, like a model that I teach to do it, teach it, sell it. Go out and do something and I know you can relate to this too.

It's like, hey, you had a very successful career growing with scaling your insurance agencies. So now you've done it, now you can teach people how to do it. And now if there's a marketplace, now you can sell it and sell that information and sell that as a service

because you've actually gone out and done it. Now I'm authentically alive, right? So now if I come to, let's say, me and you offer insurance consulting, and I'm just, I go to AI that, hey, build me out this million dollar of lunch insurance consulting business, that's world class number

one in the space, build out this business plan, build me out a social media content strategy that I can speak on. Like, that will take me pretty far. Like, you know, with nowadays, people are ordered in peptides from people that aren't certified.

Like, you can do a lot of things without certifications. Like, that's the opportunity AI and technology can bring. It's like, within a matter of weeks or days, I can set up these businesses, start selling products, literally today or tomorrow and start bringing a revenue

within the next week. But the question then becomes, do I value that quick buck

“or do I value something that I expect to do in the next 10 years?”

And so for me, my mind always goes to,

that's a great opportunity. I may be able to make some money. Well, what about the next three, five, 10 years? Where do I actually see this developing? Do I plan to actually sell this faceless YouTube channel

in the next three to five years? And if so, what is the access strategy? And so, by having that, it ain't gonna come down in the relationships and there's more loyalty in things like that, but every business is different.

But I've noticed that every time I've chased the quick buck and every time I've chased business bottles that are focused on transactions and pricing, that those quickly fade away just because it's cut to rope in those types of industries.

Where I want to be like the Louis Vuitton bags where it may be cost at 200 bucks to make the bag, but they're in their whole old little island where people are willing to take three grand, five grand, saying, for a bag just because it's not just

about the transaction, it's about the experience, it's about the status, like you talked about. And it's all these other things that the client prioritizes, then just pricing and transactions to be used.

But there's a huge market for that, you know, in terms of AI and technology, and that's where a lot of the AI technology serves, and all those avatars, a lot of people have to move avatars, they usually have some sort of business

that teach you how to build avatars well, right? - Because this connect I see is organizations or leadership groups or individuals who are too talk, like they want to need white gloves, service connection relates to chip human,

but they operate price speed convenience. Or the opposite, right, they're based on price speed,

but I mean, your service is a little more high end,

“if that's a pick that doesn't fit that type of solution.”

And, you know, if you're to your point, there's literally nothing wrong, nothing wrong with going transactional, nothing wrong with that. But if you're gonna go transactional, you can't market your product,

talk about your product, and see if it's some white gloves high end, literally a baton branch, and not your brand is, I'm selling off-market generic white tube socks to middle-aged men.

Okay, guess what they want? They want the easiest pair to find ordered at cheapest price that's gonna work well enough that it fits in their boot, it is gonna disintegrate in five days.

Okay, like, but, you know, that's not some high end, you know, super ugly, you know, tactical boot sock that would last, you know, when the rain for 25 days that, you know,

it has this waste time guarantee. Those are two completely different things that can't be talked about market at the same, and if you're gonna be transactional,

“you have to own the fact that you're transactional,”

because now your mind is optimizing for the things that are important in that business. How do we achieve two pennies off the cost, to put the socks together? You know, where do we bring out a cost

of acquisition down on Google ads by 15 cents a click? How do you know, how you're talking in these little, you know, you're trying to find margin in these little, these little micro-sense or dollars

in certain places, the first is like,

these socks are a hundred dollars a pair, and you know, they have all these features, they, I don't know why I would down the socks path, but like, you know, it's that it's the mindset disconnect that's the other really messes people up.

If you own one side or the other, you can be just as successful, but to kind of have to commit to either the path that you're on right where it beats about, I want, I would pass on five shallow relationships

for one deep relationship, you know, any day of the week, right? Like, that's your business model and you own it, and therefore you create a filter that says,

“any of these cheap, fast, easy money-making schemes”

that come by me, man, they don't even take my brain space. Like, I don't even get in the second thought because it's not who I am at what I'm trying to build, and get in clear on that seems to be, you know, it's a defining characteristic

of individuals and organizations that are successful in a gritless, which side of that, with the game era. - Yeah, exactly, and also too, there's so many interactions with the customer

where we can the business as well. Like, if I'm thinking about just any type of restaurant, you know, like, if you go into some of these restaurants now, like, where some of the key asks, you don't even have to order,

you can just go press in your order and then orders for you. There may be some parts of the process where someone could care less, you know, and maybe at that point they're like, man, I just want to get my order,

and I just want to order it now. I don't need to interact with any type of human being, and that's going to come through market research and development, but essentially what I've found too, is like, exactly what you mentioned.

Like, you know, what the socks example. You know, you really have the e-commerce, you have some sort of product, or like, physical product, a virtual product, or you have some sort of service.

I mean, that's really kind of what you're falling into.

And for me, I've always found that

if you're gonna provide a high quality service, and I always love providing high quality services, because that really just takes your expertise, your time and your skill, is that if someone's gonna be willing to pay you,

you know, high ticket for your time, and for your skill set, there has to be that relationship there to really cultivate and separate some differences, where e-commerce, again, there are,

you know, some people will buy a milk or some socks because they're tied, you know, authentically to the brand. But usually if it's, you know, studies show that if it's within a certain threshold, financially for them,

it's like, they don't even think about it. Like, some people like, again, with the socks, they could take the freaking Walmart socks, they don't care what type of brand the socks are, because no one's gonna see them anyways.

As long as it's thick, it lasts me for, you know, it's 20 bucks, whatever, give you a six pack or 12 pack, whatever. You know, and again, that goes back to on your customer. So I think I huge, you know,

peace and business and leverage AI and technologies, the people that are crystal clear on the problems that they solve and who they solve this for, those people are gonna win in the age of AI, because if you do it strategically,

and again, if you really, I was having this conversation in the day, if you know the problem better than the prospect or better than the person that you're gonna talk to, that is how you establish authority.

That's how you establish trust. And that's something to experience is still, but if you can then take that as the foundation and then just amplify it with AI agents, because really, the AI agents,

it also depends, are you building kind of, what's already been done out there? Or are you kind of tapping in this something

that has never been done before?

Because AI team basically look at, you know, hey, this is our best educated guess of what we would recommend and it just fits that out as if it's right or wrong, you know what I mean? Like, you'll ask it a question and be like,

“hey, you know, what's the best restaurant in this area?”

And I'll be like, this, this is your answer, you know, it's like so confident, where, you know, this is where the experience in the skill set is how much dependency do I have on AI technology? Because if I kind of look at it as like,

hey, as maybe someone a team member I'm within my organization where that's hey, that's actually really interesting. Let's test it, let's get the data and let's continue to grow it.

But nowadays, like you can think the one guy, I saw a set that he sold his company, you know,

for it was like, it was over $10 billion

and it was a one man operation because he had all this AI agents. But even with that, and a lot of two on top of AI is that if you have a lot of tasks for it, a lot of these AI companies,

they're not, you know, under lawsuits because it now has a monopoly because if they want you to, if they want to charge you, let's pay $5,000 per credit or per $10,000 credits to use within a monthly period,

well, who's determining the cost of a credit on their platform? Now we're talking about like cryptocurrency and tokens and coins that they're essentially to a credit where, hey, if they're, if Claw

is the best AI to use or whatever the case may be

“and you have to be spending $X amount of dollars”

through these credits, you sure expect better know what you're doing because you better have a business model that actually provides value, actually solves the problem and actually delivers value

because if it doesn't, you're not gonna have a sustainable business model. Now we're going to somehow, you know, powerful AI technology is, it has to leverage the foundation of the problems that you're solving, the people that you serve

and through that marketing becomes a lot easier at that point where it's like, hey, there's four other people that are perceived as what you do, you know, there's different levels for the consumer. First levels, I kind of like, you know,

I don't know, like, they know they have, they don't really know that they have a problem but they know they need to make a change essentially and then there's people that are like, hey, I know I have a problem now, they're in the solution

finding cities, they're open to different solutions

that they may not know what the solution is,

but now they're actively looking. Then it's like, hey, I know what the solution is, now I gotta find a vendor that can provide the solution for me and then the last piece is like, hey, I'm gonna actually purchase this product and move forward with it.

And again, it's just like, we can always tie it back to, what do you do in your decision-making processes? Again, you want people want to work with people that they know like and trust. And for me personally, if I see, you know,

“AI is one thing, I think if you can do it”

at a great level, if you do it creatively, I think if you do it strategically and position it, I think there's some AI that makes you like super fast and think there's some things that if it fits with your brand, you want to have fun with it

and you're like, open and transparent about it. I think you know, you can have a lot of fun with it, build relationships, but you use it to build relationships. But if it's just designed to save time, be extremely transactional, then again,

you may make that quick buck, but it's not gonna provide that sustainability that people are looking for when it comes to business. And I've actually felt it, right? - I couldn't agree with you more.

And I am glad you made the comment kind of following up on what I said about the HJN avatar only kind of, you know, all AI content. 'Cause I do agree with mixed into your brand in the right way, fun, cheeky, media.

It's just an interesting way to deliver content and as you said, and yet thought the word used perfect, which is if you're transparent about the fact that, hey, I created this fun avatar version of myself, which allows me to, you know, speak at, you know,

48% of the speed of I normally do because I normally talk into fasts that I'm trying this out. I mean, if you could make it fun and on brand and then it's okay, I think, and I didn't make this point earlier, and I'm glad you brought this up.

What I was speaking to was more of the, I don't wanna say disingenuous to that, I don't think people are trying to trick people, but like, if you're putting out a HJN avatar version of yourself with a living life's voice,

and you're decisioning it as if you did that, like, it's actually you. I think that's where you take the major brand to it. Now, as you said, and I think burn it right, so I'm glad you brought it up.

If you're coming up with some crazy graphic of you with like, jacked out muscles on the beach, you know, it's like a way to do something fun for something, something you're promoting.

and I'm very glad you brought that up.

And, you know, I wanna change our direction just a little bit to your areas of expertise, which is the speaking space. And I just wanna set a little bit of context, and then I'll like you roll it here.

So I had a buddy of mine, there's a professional speaker, there's a great speaker among the best speakers that I know is the mentor for me, up higher and multiple times, different events that I've run,

and actually refer it in out to a bunch of events that I do. It's just that, a great human, great speaker. Okay, call me about a year and a half ago, and just kind of complain, you know, bitch, you know what I mean?

You just like, venting like, friends do. And he's like, man, I'm a little worried about the speaking space. He's like, you know, with all of the say, I stuff coming and the appetite stuff

and, you know, all the different things are coming out. And how people can now in risk-rene, or take, you know, a speech that I did that's on YouTube, but when it's in Google, LLN and or Google, our notebook, LLN, sorry, from Google,

and now get like to break down Navigator, you know, retreat, he's like, I'm just, I'm worried.

“And I said, dude, I think we're going to opposite way.”

Five opinion is the in-person experience, sharing the same air is going to have a premium

like never before, because AI, as you mentioned,

light, AI is going to commoditize so much in what we did. Like I saw another buddy the other day and he did put a new website up for a new business, he started. And he just made this side of, you know, he just made this side of mouth content.

Oh, I really like insert this one competitor's website. So I did was give it to Claude Design and tell the news my brand and my language, but basically re-dilled this site. And now if his new site for his business

looked basically the same except for different colors and slightly different language is one of his competitors. And it took him a day to do that, you're in full website from nothing to full website, you know, all language, everything, all the functionality.

And, you know, so now that you have this great wet designer who knows the little tricks and hacks of converging and landing things design.

And that separates you a little bit from me.

I mean, he doesn't have that content. Like today, I just mash his all that together and mix it. So how do we differentiate?

“My opinion is, one, I think four mats like this”

where I think what's one of the reasons five casting is taking off so much. But the other side is I think in-person speaking, being in their workshops, keynotes, spending time in the same era as someone, that comes with a premium now

because the audience gets the, like this person that they follow on Instagram and see I'll do this stuff where they follow on LinkedIn or listen to their podcast and use it. Now I get to like, be there with that and say,

oh, hey, I was at this keynote that my favorite, you know, thought leader did at this place and it becomes so much more than just, I think a lot of conference speaking was maybe 10 years ago which is just, oh, I know this conference every year

and hopefully somebody good shows up. I think we're completely changing the game and terms of, or maybe elevating the game in terms of what it means to be a speaker and to value that in-person events are going to happen.

- Yeah, absolutely. And so, I mean, it's a great point, man, because, you know what I'm actually thinking about, it makes me think about COVID because before COVID, I was, you know, I was hired as a consultant

for one of the largest personal involvement live in that company's in the world. They were doing about 70 events a month around the world internationally. So this was before COVID.

COVID hits, it's illegal to go inside of room and be 60 next to someone, right? And so, people were on their phone, they're on their technologies and if you look at that time, Netflix,

a lot of these, you know, streaming apps, they made profit, they made a lot of money because people were going through there but also, too, people are struggling with isolation. You also saw the healthcare companies go up

because not people are battling more with mental health and all these different things and put it. And then after that wave was gone, people like the live event business after a year,

“I think it was like, you know, it took a while”

for it to get back to where people felt confident, people could still go back to live events but there was still a huge market that still wore the mask and still were had to happen. It was almost like 2024 when these things started

and they were going to go pretty up again. - And then it was like a boom, like if you had that live-in-person experience, people would love it, right? And so then it's also looking at, okay,

what are you actually providing and, you know, to the customer because nowadays, like you mentioned, with AI technology information, you can't really, it's really hard for course traders and people to sell information.

Unless it's tailored information, it's like, hey, how do you use this AI to then create an agent

Well, it has to be some sort of connection and application and then you're essentially maybe, you know, you're essentially selling the system or the process at where, by just having an event, just a selling information,

“you really, you have to be clear on what you're selling”

and speaking does a couple things. And you know, there's both, you probably read it, the seven festivals of persuasion by Robert D. O. D. E. But one of the things that talks about is authority,

you know, like one of the principles of authority

and that's something that I always think about is like,

how can someone establish trust in authority? Well, one of the best ways you can do it is step-on stage and communicate it at a very high level, right? Because I can see you within the first five to 10 seconds, I can immediately determine whether I like you or not

or whether I want to do business with you and that's just how the humans, psychology, human nature works. And again, if you're bold and if you really understand who you are as a person and this was something

that I wanted to bring up to you as we were talking about AI is what are your core values? What are your non-negotiables as well? Because AI, you know, whoever is creating of it, I don't want to go down that rabbit hole

of kind of there of who is behind creating these. But there are different political agendas, there are different agendas based up to creators. And so if you ask the same question, the seven different AI is going to get seven different answers.

Why is that? Well, now because they're built on different questions, they're built on different values. And so getting clear on what your values are and what you stand for is going to determine

what you're passionate about, what you communicate and ultimately what you offer. And if you can get clear on that, get clear on your story, which we all have a story and you can communicate that at a high level,

“that's what's going to stand out because then at that point,”

you're having me told me what it is that you do, right? Like, sell me on you as a person first, like who is Ryan, what do you sample, what do you like to do? Like do I like you as a human being?

And if the answer is yes, then people are most like

going to be like, hey Ryan, what the heck do you do? And like how can we do business together? And that's when the sales process becomes so much more easier where, you know, and again, there's a lot of stripes and tactics that you can leverage

on the sales process. If you have no trust and you're going cold, then that's really based on having a very strong offer with money back guarantees and certain things like that as well. But speaking, people, people are going to,

like honestly, it's going to be one of those long-law skills. I think that the next 30 to 50 years is like, did you think about it? You know, when I first got in the speaking, and I've given you the G's at my grandparents, you know,

and this is really real for me is that most people would rather be in the casket than give the eulogy at a funeral, right? The number one fear of public speaking number two is death. Obviously things have fear not, you know, that that statistic has shifted.

Now, you could play say, I maybe as a top fear for people now, it's like it's going to take over the world and things like that. But at one point, there was a time where people fear dead, fear of public speaking more than death.

“Why is because people care what other people say about them, right?”

And public speaking puts that on blast. If I go up on a stage and I say something, if I, even if I say something with the pure intention to want to serve the person at front of me, there's going to be one person that's going to disagree, right?

It's like, you know what? You know, this guy promotes family, right, or whatever. Well, it's like, I don't like family, right?

Because there's always, because that's where it comes

into the law of duality. There's always going to be someone who has the different perspective on a different context, and they have justified their reasons to why they think the way it is, where for me, and this is where AI and technology is really amplifying

because people that don't really have their clear values, don't really have a clear vision. Don't really have clear topics and values and messages that they want to deliver are now using AI to just go out and build out these messages for them to take.

Whatever you think is right, whatever you want to promote, and what does it do? It goes to the major news sites. What is CNN promoting? Oh, let's take the headline off CNN,

which was their number one engaged post, and let's make a post about it, right? Well, let's take what's going on in a child. Let's look at the most profitable industry. And so again, that's slowly shifting people's priorities.

That's slowly shifting how people think. And again, if you can use AI consciously, and it's intentionally, I mean, as you see in those of the ones that succeed in business, right, the ones that can take it, but if not, it's just going to be an expensive side hustle

that's distracted them. We're speaking, I don't care where I get, I don't care what business it's you're in. If you can become a better communicator, there's really three levels, that's personally,

there's relationally one to one, one to many,

So the first one is personally, how high communicating

with myself, how am I communicating with my Heavenly Father, how am I communicating what needs to get done on a day-to-day basis? Basically, how can I get my mind right? Because if I had negative self-talk,

if I'm not having an open dialogue with my creator, I'm going to be kind of lost. So having that clear conversation is important. And then what you get to that point where you're grateful, you're in the right head states.

Now, how can I go make an impact? How can I impact on one person's life? So now it's like, how can I communicate? Well, in a business standpoint, how can I have a conversation that leads

into a long-lasting relationship and ultimately a customer?

“And from one to one, that's how people start,”

then whether it's some sort of e-commerce or some sort of product, it's like, do you have customers or not?

Always making revenue or not?

Because if not, we need to get clear on the market fit, do you have a product that people actually want? But if you've actually proven that model, and it's like, yes, I've talked to the people, people want to service that I want.

There's a huge market for it. Now, how can I scale this? And that's where the one-to-many comes in. And this can be done virtually or in person where if you can, and a lot of people,

and you've probably seen this too, and people are still hitting on it, it's like virtual webinars, whether it's a live presentation, right? Where, again, that's a whole sales process, but it's not that it's extremely efficient.

And that's kind of like the personalization at scale that is not that you can, it's you, that you're a human being, you're able to communicate it in and share your value, share your story at extremely high level.

And now you can do it once a minute, and now it's a very high-level task.

“So that's why you see a lot of online markers”

and business owners doing that, and simply with a live event, man, because that authority piece is when someone has, is on a stage, they have a higher perceived level of authority. I even actually had a mentor,

he, I remember he would get up on a stage, and then he would run off the stage, because you know how there's some speakers that would come off the stage and connect, I'm like that,

you know, if the second one's to come up and talk to me,

I'm like, let's talk, have a conversation. But he had that persona and it was aligned with his brand where he just ran off the stage. He didn't want to have any contact with any person in the crowd. Why is because now his perceived brand

seem to be more exclusive. And if you wanted any one on one time was him, he offered one on one coaching, right? And so again, a few of them who had business model,

but it's a provided that exclusivity, and that's something to look at is, if you were, and even if someone's not a speaker,

“if you were to stand up on stage for 60 minutes,”

who would you want to be in front of? If you could have set it up in an ideal world, who would you want to speak to? Number one, what problems would you speak into? And what's the heck would you talk about?

Because if you don't even know that, start looking at that, because then that's where AI and everything comes in the place, social media. What are you going to create content on?

You want to think of yourself, that there's a book out there called "The Ultimate Sales Machine" by Chuck Holmes, but he kind of talked, and he probably heard this too, the Dream 100.

You want to think about your Dream 100 clients or prospects, sitting in a stadium pool, a stadium wide, and you're speaking at the stadium, and it's front of all your ideal prospects. What would you talk on?

What would you speak about? And if you, or that crystal clear on who you served, the problems you saw, then you could speak at a very high level on the solution that you can provide to them, you're going to do well in business,

you're going to do well in sales. And again, I can't rely on AI. I couldn't have it crafted, and maybe it helped me make some visuals. I can help to kind of share the format of how

I want to showcase the information, but I have to bring it to a raw material. It's like making a masterpiece. They all, I would say this art museum, and this is a notebook by Vincent Van Gogh,

this little, you can see it here. But it's like, I can't just say, hey, go make me, if I go to AI and they're like, hey, go make me a Vincent Gogh like painting. Well, it's going to, well, it was,

it would actually be a very interesting conversation, because it's going to basically take what we, what it thinks is the perceived value of society, and it's going to create us an art form that it feels like it's going to justify that.

Because when you go into certain equations like that, there's no right or wrong answers with certain equations. You know, there's that creativity muscle, and that's something that human, that human element, and same thing with speaking,

there is that level of unpredictability, right? And that's why people are in, you know, they like the variety, right? Because if you do the same thing over and over and over and over again, people will technically get bored.

People, they have great relationships, great connections

with someone, and then after a while, it just comes because mundane, it's the same, and then eventually it withers the ways of falls apart. Where that creativity element, that unpredictability is what makes a brand unique.

You know, some of the content creators are actually saying, you really don't know, like Mr. B's a great answer. You don't know what the heck you're going to do to that's a video. It's going to be something crazy.

Now, you know, you get a chance to win $100,000

“and so that's why that facilitates engagement.”

But it's really getting clear on what do you want to speak on? What can you speak on? And if someone were elsewhere to duplicate your message, could they speak on that same message? Because here's the secret in the last thing I'll say with this,

is you want to create a one-one message.

And this is within your branding, your business, when you speak on stage with your keynotes, is what is your one-on-one message? Can I just take, like, if you're telling me how to scam and grow your company through AI marketing,

that's pretty duplicatable, right? Any person can go online, type AI, and bring that in. And so we could have a piece that's tactical and transactional, but what part of your content, what part of your communication is unique and different that if you try to take what I'm trying

to say, you want to be able to do it and vice versa. And if I try to take some of the things that you say, it wouldn't allow it, my brand. Like, what are those things that not even some of the biggest and the biggest and the people in your space

they couldn't even duplicate? Because once you find that, now you've got enterprise value in your organization. Now, you can actually sell it, you have higher perceived value. I mean, if you look at, like, SpaceX, IPO kind of is going down

and stuff like that, but the trillion dollar evaluation, why did that willing to be a part of it? Because who else can send, or has the vision to send people to Mars? Well, Elon's pretty much the only guy crazy enough to do it.

So if it does happen at high risk, high reward, where it's like, that, you know, not even NASA can compete with. They're still working on the moon and stuff like that. You know what I mean?

“So it's one of those things where you have to become so good”

and so skillful and so craftful. What is actually do? And if that gets your laying your hat on, awesome, but if you don't, you've got to be creative and how can you develop a brand that connects

and develops relationships better than those corporations? Because that's where I see the huge advantage, too,

is, and that's one of the questions I always ask, too, Ryan,

is how can I, like, a one-man team compete with a, you know, 50,000 person corporation within your same industry, right? Like, is it possible? And, and if so, why would someone choose to work with you who, let's say, compared to a corporation

that has a bigger brand, more case studies, more money, why would someone choose to work with someone? And usually the answer to that is the relationship piece. They want to talk to a human being. They want to have that one-on-one contact with a person.

And that's what speaking does, man. Speaking is that human experience. And that's what you're selling them. You're selling them a human experience. And people love to be entertained, too.

You know, people love having that. People love family friendly, especially if you have kids, man. I noticed that people will spend, they will justify anything that if it's for their family, if it's family friendly, entertainment, it's reasonably priced, you know,

they're going to spend some stupid amount of money on a dinner that wasn't even that good anyway. So it's like, we're, as well, let's go for an experience. And what's the community aspect?

“What are some of the relationships that I can develop in foster?”

Because it's, it's tough to meet people nowadays. Like, I'm grateful that I'm married, but I can only imagine people that are trying to connect. It's like, yeah, it sucks. I, I've been doing it for four years, bro.

I'm now thankfully, I had them, the woman I'm with. We were, that'll be a year in August. We're actually taking a trip to Italy together, which is great. So like, feel like, I got a free good scene out right now.

And things are going well and happy to do. Bro, I mean, brooch, because especially like, I'm a little older than you, I'm 45, like, the, I was married during this transition to digital dating, right?

So like, you know, talking about, you know, talking about personal brand, right? Like, you, all the people you dated were in the world, you bumped into a, you know, when it was college at the gym or at class or, you know, what's some hall

or, you know, in high school or in class, so people or, you know, maybe even post college. It's, you go to the same bars. You work out at the same gym or you work at the same, you're working at the same industry, right?

The same, in the same building or whatever. You're bumping into that person. You're seeing them interact with other people.

And then you decide for various reasons,

this is somebody I'd like to ask out in, date. When you go to digital dating, one, I feel like this, and think of this in the context that you'll find from you, too. Like, what if it comes fully digital,

the truck, any trust that you may have had, like in person, even if you're walking up to someone cool, do you see it? Say, see, you know, a woman in a coffee shop,

“but she's sitting alone and you wanna go and say hi, right?”

Like, the way you approach the way you, you know, it starts to accomplish like, immediately, that person's making a judgment, yes. But I feel like if the judgment is positive, your way higher on the trust meter, immediately.

Versus digital, it's so hard to build any kind of trust because one, there's so many people out there that are doing things nefariously. There's so many people out there with feet, profiles, and all this kind of stuff, like,

you know, I feel kind of that saying this, but I guess I don't really, you know, when you're, I had, I had this one exchange. This thankfully, this is like almost two years ago now, but, you know, you, you're young and a stupid act, man.

Like, it's not, you know, you're like, where you have like about a one-page profile that's supposed to make you decision on, you know, what you want to do, whatever. So, we'll better reach out to me on the app.

From everything I read, to seem interesting, and, you know, a Jaguar. So, sure, let's go get, like, I know it would just go be a coffee. That was my thing, a coffee.

And again, thankfully, I'm not in this world anymore. And hopefully, you won't be ever again, it's, it's not for a long time. But I need to stay going and getting tender. Because, you know, this is the,

many of you are side questing in a single, single world right now. You know, you probably understand why you'll get coffee,

because he's never done to me.

- Yeah, in this case, as soon as this woman got out of the car, and this is gonna sound bad, like, I just want it, like, what's the little thing? I was just like, you know, when you basically died in your car for 10,

you turn it on, you realize that that fun with the day you use was maybe 15 years old, and you forget that part about that. - Yes, it sounds like everything about, you know, and again, she was the nice and a person,

and I'm not gonna be a jerk. I've had dinner with her. - Sure, sure. - Nice. - But like, what was hard, was,

and it would've worked my way up context. I'm gonna try to pull this back to business to the second about finish my story. - Well, it was hard, and again, this kind of speaks to when you're offering up business,

like, she's trying to flirt, you know, because that's what you do, and I just wanted no part of it. Like, I didn't want she even, I didn't want her to believe the door was open at all.

So it was like this very awkward weird occasion, okay.

“So I think, again, the thing with being in person,”

speaking workshops, you know, being in person with your team, if you're in a business, seeing your family in person is one of all these things, your friends, your spending time in person, is that it's very hard to hide.

And you get, you know, some people, you know, social paths, like, go pass, some people can get out of sleep, hide, who they are, and whatever people try to, but it's very difficult to hide what you are.

So if you are clear going, then this is what we'll circle back to, to our conversation about business here, and particularly about speaking, and that's the story that comes from it,

is you said a term that I think is one of the core principles, if not the core principle, this idea of being one of what you may talk about marketing, but what is the one of one idea that you have about marketing that makes you different from other people?

You might talk about self-improvement, right? Our mindset, or insert some other fairly generic topic that a lot of people talk on, that's actually not the problem. I think some people feel like they need to go all the way

down to some super micro niche.

“It's that to work, but really what you have to find,”

and maybe you can, being, I'm going to set the table for our engagement just to give a little bit more context, but a question for you before you answer is, how do you help the speakers that you work with find, they're one-on-one, right?

So guys, how I initially met Tyler, was I was struggling both with crafting my TEDx job and understanding that TEDx ecosystem, because it's very different from how I ever experienced speaking, and I shared this with you when I very first conversation,

almost a year ago now, two years. Was it two years ago? It might have meant two, it was two to cope. That's crazy, you're thinking about.

But like, I've always been 16 to 90 minute keynotes,

maybe keynotes in a 60 minute workshop, or a breakout session after like,

and dial that in in 17 minutes.

Like I had never had to do that,

and I was struggling with it. So I actually saw you on Instagram. You were talking about, you know, surging up people, you know, we're involved in TEDx to me,

understand the ecosystem. Found you, watched your videos, I was like, I just, you know, your whole idea of legacy, her base, you know, the fact that you're a Christian in that, that your value structure match mine,

I was like, this is a guy I wanna talk to, we spoke, and then obviously it was a huge success. I have more chat familiarings used on my TEDx talk, which was a large part, you helping me craft, at least the structure that I need to put together,

and that actually helping me with how I presented myself and packaged myself in order to reach out to TEDx events to get which I ultimately did and couldn't be more happy. So when you're working with someone like me, I'm coming to you and I'm saying,

hey, I have this message, but you know, I wanna get it to TEDx, I'm struggling with whatever. How do you help them find that one of one, and maybe what are the other, pair by the Rick Diggs that's for her.

Cheers, aspects of an ex, an ex, an ex, ex, ex, the success. - Dude, well, I'll take it back to the relationship thing 'cause I share this because whether it's personal or business, man, one of the things, I'll actually do two questions.

I definitely want to talk about how to create the one of one message and also, you know, how can it, and it also addresses that relationship thing too. It's, one of the first things to look at is, you know, what are your non-negotiables,

whether it's in business or in your relationships, like, at first it was like,

“hey, this person looks good, this option looks great, right?”

Or this message sounds great. It's like this concept that sounds good, right? But it may not be a non-negotiable, but I'll come back to that. But you really got to look at your story,

what I always like to people like, tell me from this start,

like, to beginning, like, what are some of those major moments that you've experienced that are most memorable for you, both good and bad? And I'll give you some examples of mine and I'll tell you how I tied into everything else that I do.

Like, I'll give you an example, like, when I was born, I had excess liquid in my ears, and like, they had, the doctors had in drain, all this liquid in my ears, they thought I was gonna be brain dead,

that thought I was gonna have all these issues, but I had a speech impediment as a little kid. And when I would go to school, I would sound different in people would ask me what my name was and I struggled to save my ears.

I would be like, "Hi, my name is Tyler Osoney." But I couldn't save my ears. I struggled with certain pronunciations. Well, even at that moment, man, and this is how you're back to even the spiritual.

Like, usually when you are a kid at every age, but if you face it severe adversity, that's usually the enemy that's trying to take you out and distract you from your course that you're trying to go on

“because you have a huge calling over your life, right?”

And so when it happened in third grade,

since I struggled to speak, and since I was below kind of everyone else in the class when I came to articulating my thoughts and my words and all these things, they had, this fool and I was that,

they had a broad and a private speaking communicating coach for me at the third grade, and since it was like me, one other kid that struggled with our communication skills, I had a private, one-on-one speaking coach,

literally in the third grade to help me communicate just at a natural level, but eventually to teach me everything that I'm doing today. So, and I share that with you as an example, because that is the very unique experience

that if I share that with people, they're like, they probably couldn't relate to that, but what they can relate to is the adversity that someone has faced and overcoming that. So it's also taking a, you know,

looking at your story, writing down kind of these core moments for you and this could be anything, you know, water some of the moments that you're most ecstatic about, you know, that moment with you had with your boss that breaking book, where you basically walked out

and you were like, you know what, I'm underpaid on your value. Like, I'm gonna go start my own thing. Like, there are these transitional monumental moments within your life that if I, if I have a document

and I can create like, let's say six or 10 of these, now I have a story, I have an emotionally passionate story that I can share. I have take a way, I have a main idea, take away from it. And then I'm starting to put all this together

and then it's like, okay, I have all these stories and this is what's gonna, you know, that's the spice, that's the flavor that's gonna bring it together. And then what you need then is, you know, what's gonna be the main through line?

“What's gonna be the thread that ties it all together?”

Because if I talk about, let's say relationships in a context where we're guarding AI and versus business,

but I'm gonna tailor it specifically more toward a specific topic than the other, even though it's the same story. And so what brings it all together is what's gonna be your non-negotiables and your values.

What's something that for right now is, you know, a couple of things, what do you wanna be known for? Like, what are you trying to accomplish? A great question is, what are you trying to achieve in the next 16, 18 or 12, 18 months?

What are you trying to accomplish in the next three to five years? Whatever that goal timeline looks like, then ask yourself, who do I need to become to achieve that outcome?

Who do I need to become to achieve that outcome? 'Cause then what starts to happen, you start to start thinking about, what are the beliefs that I need to have, what are the thoughts, what are the core values,

what are the actions that I need to be taking? If I was really an individual, you know, let's say send a rocket to the moon

or a hundred million dollar organization.

Like, you know, you can start thinking about, then you start asking yourself, who do I need to become? And then you start realizing all the actions

“and all the things that you need to do to get there”

to get to that goal, then you start establishing these values and these non-negotiables. And this can be done in any aspect of like, even with your relationships as well, man, it's just like, and this is something that I

did that, and this ties back to what we're talking about with AI technology. If I go to AI and say, hey, find me a girlfriends or find me a wife where it's like, well, how the heck is it going to even know

where I should even go to meet this individual? Well, it's not. Well, what if I told it I have very clear values. I very, you know, she has to be a specific religious affinity and she has to be at least six foot to whatever the case

maybe if I give it more criteria, more values and not just looks, but the actual values piece, that's going to determine how that person thinks. That's going to determine where that person is located because that's the way what happens

with a lot of AI technology and developing these messages. They're operating from a space, like they're going in the club trying to find their wife, you know, and it's like, no matter how many women you meet at the club, you most likely, I'm not saying

all the time, you most likely will not meet your wife there, okay? You may have a good time, whatever, but that's, if you're looking for something outside of that, you're going to have a disc today. Sending what the marketing is speaking background

is that once you kind of have your stories

and one of the things that was always resonating with me

is, you know, the question is, if you had 24 hours that's a live will be a message you would want to share with your friends, your family and your loved ones. And for me, the thing that kept popping up for me was just purpose, you know,

if I could teach someone how to find their purpose, run towards their purpose and go all in on that, that would make me ecstatic and light me up. And so, even if I have that general idea purpose, I can start doing some marker research

just like a business, like let's say someone wants to get in the real estate or someone wants to get into insurance, they want to make money, like whatever the goal is, whatever the topic is, start moving in that direction and then look at, okay, what else is available, right?

“And then that, that's what I started looking at,”

it was like, okay, one of the top most watch talks is how to find your life's purpose in 15 minutes. I think it has like 20 million, the views on it now and he's like a famous director. And I saw it, I was like,

now I don't need 15 minutes to tell you what your life's purpose is. And so, my message was how to find your life's purpose instantly. And so, again, that's just an example where you now, since I have a firm foundation

of like my core values, I have these core principles that I can think about and I gravitate towards. Now, I start to have context and clarity

and ultimately, the, what provides peace of mind is discernment

because that's what we really all seek for when it comes to making decision. How do we know that we're making the right decision or is that that skill set of having discernment that this relationship is actually gonna be fruitful?

If this business partnership that I'm gonna go and it's actually gonna be fruitful, if this message that I deliver and I'm gonna give everything a poor my heart and soul into that it's gonna resonate with the audience

where it comes down to having that discernment and by you having clear values and clear non-negotiables tying it into your story, you've already separate yourself from a lot of people. 'Cause most of you know, can't tell you what their core values are.

Some people don't even have any non-negotiables they don't have those core non-negotiables in their life. And then also, too, they don't, they haven't actually taken the time and look at the stories and the experiences

that they've gone through to make them unique. 'Cause it's really your past, your present, and your future, you know? And I look at it as your story, my purpose, and your vision.

And those are really the three things. And the past is like, these are the stories. This is kind of what you've gone through. This is your personal experience, where you grew up,

“what you did, what do you like to do in your free time?”

That's what is your story. Let's incorporate some of that in. Your purpose is the middle of the present

Where are you heading towards? What's the goal? What are you moving towards? If I have a compelling vision for my life, now I can actually be excited to talk about something.

Well, you know, you'll love this, Ryan, but one of the things I was actually having this conversation on my wife, there's people that you will interact with on a, in person and life, where they just like, they're totally social awkward.

They don't have anything like that.

And I was always curious about that.

There's some people I'll meet, and it's just like, hi, and it's like, you're kind of, pride and information, or it's like, hey, how are you, you know what I mean? And one of those things is I would I realize

is that a lot of people, they don't struggle to communicate. They struggle to have things that they genuinely expect them. Because if you go to someone and they have low energy and low, and there's always a problem in their life, they don't want to talk about it.

They don't want to talk about their day because they hate their current situation.

“It's just like, if you want to be a powerful speaker”

or a communicator, you're either doing things in your life that excites you that you want to share with the world. And even if you're at that point where you're like in the lab and you're building and it's still working,

don't pick up a book, go, go, you know, put things into my mind that are simulating my mind in these ideas that excite me to talk about them because if I can get up and have a vision that I'm compelled towards.

Like for me, we're on a mission to help a million people,

you know, I'm sorry, how 10 million people find their purpose. We've already helped over 3 million people already with the TEDx talk, but with the book as well that we're coming out with,

it's like, create a compelling vision that you're moving towards. And then it's like, your purpose gets figured out on your day to day. What do I need to do to achieve that goal

and achieve that outcome? And obviously that evolved in shifts as you get older and priorities and responsibilities change. But what are things that excite you because you have your purpose to things that kind of

form you and the intention of the reason why you're here and you've gone through all these experiences, there's reasons why you've gone to those experiences, you just need to kind of extract why.

And then it's like, what are you passionate about?

What generally excites you? And focus on those things because again, if not only about what you say, it's about how do you say it? And I'll end with this Ryan is,

if we were to give three people a script, right? Me, you and someone else and we all have the same exact script and we all deliberate. We're all getting a three different outcomes. Why is because the weight of our words

“when it comes to certain topics are different, right?”

Like if you were talking about insurance, you're gonna have more weight than me because you have more experience than that, right? And vice force and all these different things, it's like, where do you have authority in?

And this could be through lived experience, this could be through, yeah, you were really through lived experience. If you've gone out and lived it and spoken about it and if you looked at just your 19 year old self,

what were some of the lessons that you could teach yourself and how could you help them? They're usually some golden there as well. And then it's just a matter of crafting it and tying in every aspect of the five senses, man,

like what are you wearing when you deliver the talk? You know, how do you sound? Like, Jim Rowan, one of my favorite presenters, man, he, he, like, if you listen to someone who's audio is man, in his voice fluctuates and it's like an entertainment,

it's like a stand-up to me, and he's like taking you on a journey because he's cracking jokes and he's lowering his voice, and then that's when you can kind of fine tune it, like a song, right?

“It's like, I have all the wrong ingredients.”

I have all the stories that are interesting, you need that are engaging. It's like, I have these puzzles to the puzzle piece. I have kind of some core values, some non-negotiables over here.

I have a clear vision of where I want to move towards, you know, and then if I see everything in front of me, then I can start to pull together and be like, okay, yeah, this story, you can actually teach people how to find out purpose here.

This, this, you know, adversely like a adversity taught me how to find my purpose. I had another story where, you know, we were going to a speed networking event and all my friends were nervous

where I got excited. So if someone else is nervous about something that you're excited for, that's another thing that points you closer to your purpose. So now you can start string these stories,

these experiences to a specific topic, now you have a one-of-one message, where not only am I showcasing valuable information some main takeaways, but I'm doing it in a way that's engaging

and unique by incorporating my own personal story. And if I can incorporate some of my passions and how I deliver it, you know, now you're, you're pretty much set up for success, man. Night, night can go out and run with it.

And then, you know, that's the branding piece.

or service that you can promote and sell and everything else is going to funnel back to that and then you can, you can live a good life, man, because those are the components of a purpose

“that you should have in life, man, is like,”

once you understand your purpose, you have an intimate relationship with the heavenly father and people are struggling with that, abiding with the Lord, getting clear on that, getting to ground zero, it's like the seed.

And then with the communication,

you can always speak on what you know at a high level, you know?

And so it's like, what are certain lived experiences that people can learn from? What are some skills and expertise that you can share? And ultimately, too, is there a product or service that aligns with this message that can benefit people?

Because again, 60 minute talk, 30 minute talk, 15 minute talk can only provide so much transformation. Well, what if someone listens to the talk and they want to go deeper with you? How can you provide, like, what else can you provide to them

from a level of service and authenticity that's generally going to help them go to that next level with what does that look like?

“And now you have a purpose to the business model.”

And again, whether I'm speaking on a stage, speaking to my content, speaking on podcasts, I know my core values, I know these stories that I can reference, I can communicate with authenticity, I can communicate with clients with Inst,

knowing that it's all resonating with the people that I'm called to serve. - I gave the, we'll call, I can do Dr. Ikino to a conference in 2018 that I've hosted, I called L of the 2018, this name of the conference,

and I gave like a little 10 minute kick off. That was MC, I wasn't speaking, we were hosting, so I was MC, so. And the title of it was, it's cool to care. And yeah, it was like, we show up to do these jobs,

every day, whatever that is. And in this case, this was an insurance audience. And, you know, it may not seem like you're changing the world by processing a car change, or, you know, selling up, you know, liability policy or whatever.

But, like, what you do, so care, like, give a shit like show up in that energy, that energy is so infectious and in white washes, so many, maybe, nuanced, the clove and clove, doing ear quotes, with those around watching, you know, like mistakes

that you might make in the delivery of your message, that an awkward pause, dispenouncing words, stumbling over a story, like, those things are gonna happen. But, if the audience can feel to your point that you are a one of one individual,

trying to deliver a message to them that you're excited about. And that excitement doesn't have to be, like, your fiber in your jumping up and down or running around. It just means you can be calm and deliberate, but still filled with energy.

It's a frequency thing, believe it, frequency that we are, that our frequencies interact with each other. It's another reason why I deleted person events or so important, but, like, for the speakers out there,

for those that people that are listening, who wine becomes speakers or early stages or make their speaker as gone as well as they wine, so often, when I see from those speakers, and right, I've done four hundred and fifty, plus in keynote,

it's at this point, you know? I included a TEDx talk, including all kinds of different corporate stuff, workshops, breakouts, keen, you know, all kinds of different things. The energy that bring to that is,

could be, like, possibly the most important aspect of it.

Like, the audience will get behind you if you are moving around too much or you're speaking to out here, speaking to you fast. So like I said, you mean, like, all these little things

“that people worry about, like, they think that's what's making,”

you know, I'm not professional enough, or I mean, you go, you know, it takes some that they long training, and you're, sure, doing the wrong, we always want to get better at our delivery, we always want it to be more thoughtful

at how we bring that message. Like, if it's not, if you're not energized by your unique way of delivering that message, why would anyone else can? Like, why would anyone else care if you don't?

Like, if you're not up there talking, this thing I'm teaching you or I'm talking about it, this story I'm sharing or whatever it is, right? If you don't care, if you're not excited,

if you're not willing to heal and let the energy flow through you on that topic, the audience never went.

They never will, the never will lead.

And maybe you might get some claps and a couple of that was good, it's after or whenever. But you know, just as well as they do that no one connected. And I've found that, you know, I've had projectors go blue smoke.

I've had the audio die on a thousand person event.

I've said people, heckle me from the crowd. You know, I've been sick.

“I've been, you know, all the different things”

that happened in the speaking of speakers. You do not see right in every scenario. But if you, like, I just did a gay, I did a gay

in the spring and first night, it never happened to me.

I actually did a little Instagram video on it. Where I don't know what happened. But about 15 minutes before I was close to go on stage, the PDF file with that was my slide deck. Completely corrupted and was unusable.

And I had to look at the event organizer and go, it's so I like tried to recreate it in a, I really, I got like seven of the slides done and it was time for me to go up. So I literally just like took the top slide

and I was like, look, like, this is what happened. I told the, I said, in the, they kind of looked at me. I was like, we're gonna be spying. Like we're gonna be spying. I'm gonna go up and rip, like we're gonna be great.

I was like, I need you to cool it in the light. This is what happened. And you could say, like, oh, I messed up. I think messed up. Like I shouldn't double check,

but should I add a backup copy or store things

that I should've done for sure, right? And it's in the state that I made and that I made it. Whatever, I got to eat that, but I still went up and delivered the message that I had, but passion and energy and maybe it wasn't the exact flow

that I had if I had gone by what I designed with the slides. But the audience didn't know the difference and didn't care because I read the message that I was delivering to that particular keynote was very real inside me.

So I think that you've nailed it. And I think this is a perfect place to kind of wrap up our conversations today by this idea. It doesn't matter what you're talking about. It's what is the one of one version of how you do it?

That's your point. It could be your needs. It could be your background. It could be your experience. It could be, you know, you read a thousand books

on the topic and no one else has.

It could be, you climbed them out and, you know, whatever that thing is, whatever your delivering mechanism is, maybe your funny, maybe your dead hand, maybe your pure educational light. Own whatever gets you jacked up

“without delivering that message because that's what's going to make”

you need. Now, Tyler does it this way and he's so successful. So I'm just going to cop in Tyler. It's like, no, that's Tyler's way of delivering that message. That's how Tyler, Tyler, it's jacked up

about delivering that message. You could have a very similar message, but you have to do it in your one of one way. I absolutely love that dude. I want people to know, like, I want people to get into your world

and get one tremendous, just follow from a kind and perspective, it's uplifting, it's positive, it's purpose-drain and I absolutely love it. She was a creator, but that your work, I mean, you know, I wouldn't be a TEDx speaker if it wasn't for you.

So I want to drive people beside you. Like, say, we'll have that leaked up, whether any other places that people can get involved in your world and the thought line with your journey. - Sure, absolutely.

Instagram is a great place. Tyler, do you certainly will have that link and LinkedIn is also a great place. So those are two great places. I will want to end with this, Ryan,

'cause I'll leave the audience with one more of the food for thought here. Is Purpose Proceed Design? Purpose comes before the design. So when you're design the talk,

when you create that business, when you create that, try to create that relationship. The Purpose will proceed the design. And I'll give you an example with this. If I'm making it, if I'm a car-manufacturer

and I want to make it car for a bachelor who wants to go zero to 60 and 30 seconds, that's one shape of mile, 'cause I have a specific Purpose in mind. But if I have a purpose of a vehicle

that wants to house, let's say, eight kids and that's reliable and safe, now I'm gonna create something else. So the purpose that I have for that invention is gonna proceed before I action design it

and before the creation. So literally, everything around us, there was a purpose before it proceeded that, and that's the same thing with in our lives. Jesus Christ, the Lord made us one of one individual.

So if someone blizzing at this and they're like, hey, I don't know what makes me unique, you need. Well, it's just like every single finger print, every single piece of stuff. Like we're all one of one, we're all unique.

It's not like if I'm really struggling to find those answers, well, I need to understand the purpose

“and the intention for my life when I got designed for, right?”

Because if I was a, if I'm, let's say, five, five, maybe the Lord didn't have any of my cars, we built plenty of ambient, you know what I mean? If I'm on God, they can't job but whatever the case may be,

and I'm not saying to use that as a limitation, but there are strengths and there are weaknesses within all of our lives. Why don't we play to our strengths and really get clear of, why didn't the Lord make me this way?

We know why did the Lord put me in this situation? Why did I experience this level of adversity? Why did I go through this? Well, it's everything that everyone has gone through

has prepared them for the day, for it's a day

and has prepared them for the future that they're walking into, right?

“And so get clear on what the purpose of the talk,”

the business, the relationship. What's the end outcome had the end outcome in mind, but get clear on what the purpose is

because once you have that, then the design,

the actual invention and the creation, it all falls in the place because the purpose will help you have that discernment to decide what's aligned and what's not aligned. And that's really what it is.

It's having that full alignment

because when you pull your lines,

you're not trying to press anyone else. You're just trying to, I tell people, I want person to report to.

“I got one man upstairs that I got to work”

for every single day and that's someone that's gonna hold you accountable. And if you can know that you're giving it to your all, every single day and some people just don't resonate with it or just don't wanna be a part,

maybe that's not the person that you're called to serve. And the people that do resonate with your message and that do resonate with your business,

“your relationship, your values and what is that you stand for.”

Those are the people that you wanna pour your life into and support. And same thing with the speaking man, there's gonna be some people that, no matter what you say,

they're gonna be on their phone or whatever, there's gonna be some people that are really engaged and if you have that perspective, if I can go change one life and just speak and serve into that person, you're gonna be good.

And that's even from a content or social media perspective as well. But yeah, if anyone has any questions, feel free to reach out to your Instagram via LinkedIn, understand the purpose

who is gonna proceed to design the creation of anything around those. - Tyler Snery, friends, we're out of here.