Nurse Practitioner to Skincare CEO: No Money. No Business Degree. Just a Problem Worth Solving.

And to show that, we've got gifts. Everyone who subscribes and leaves a review is getting a free bare-faced mini. Details are in the show notes, so hit subscribe, start listening, and thanks for being in it with us. Jordan Harper has treated thousands of patients as a nurse practitioner working in skincare, and she kept seeing the same problem. Women spending serious money on in office treatments without an at-home skincare routine. And she built bare-faced to fix that.

This episode is my story. A story you may have never heard before. And the four products that

every woman needs before anything else. The core four that started it all. Let's get in it with Jordan Harper in the story of bare-faced. This is the podcast for women in their 30s and 40s who are building, raising, and evolving all at the same time. This isn't a highlight real, or hustle culture, or toxic optimism. And it's definitely not a quick fix. It's honest conversations about your health, relationships, and ambition. And what it actually takes to live this chapter of

your life well. If you're a woman who is building something, raising someone, or searching for something you can't quite name yet, and trying to take care of yourself in the middle of it all, you are in it. This podcast is for you. Less noise, better information. If you've listened before, welcome back. And if this is your first time, welcome. Okay, so today's episode is extremely special, because we have one of the most sought after guests coming on today's podcast. So I cannot wait

to share her with you guys. She has half a million followers on the socials. She has four kids under

seven. She's running as attempting to run a six-minute mile for no other reason than she was stared and just absolutely has to prove anyone wrong who says she can't do anything. And that is to be admired. She's kind of intense, but as I said, highly sought after, especially for things like skincare, supplements, wellness. Personally, I go to this person a lot for some mental health support. And it vise. She's created a product that sells one every three minutes. She's disrupted the

skincare industry with a totally different approach than you will see anywhere else. She's been featured on the Today Show. Good morning, America. Forbes, entrepreneur. She's one of Laura Best of Beauty. The list goes on and on. She also happens to be my co-host, my bestie, Godmother, to my children. Welcome, Jordan Harper. That was an intro. Like, can I write that out? That was like, who is it? Oh, it's me. That was very fun to listen to. And thank you. It's the legend. Happy to be here. Thank you

for, I think you were having me today. You're welcome, Panjik. I'm a little nervous if I'm being honest.

“Yeah, you should be because we're about to get deep. I want to ask you a couple of questions that”

just over the past six years. I've heard people ask you time and time again, but also I want to really dive into some things because, you know, I like to get deep. And I want to know very intricate details of how your mind works around certain things. Okay. So before we dive in, this episode is going to be all about skincare. skincare 101, you're going to get so much valuable information out of this that you can practically use in your everyday skincare routines.

I also think that you're a very unique person. I have learned so much from you over the years. And I want you to share how, why are you the way that you are? How did you become Jordan Harper on the today's show? Good morning, America. Take us back six years ago or even longer if you think the story starts there with how this came to be? How are you sitting here today, owner of bear face,

“founder of bear face? Half a million's on the socials. Like, how did you get here?”

It's so interesting when I think about that because it is not anything special, which actually to me is really inspiring. And I feel like I am truly proof that anyone can do anything because, you know, I'm not haily beaver, unfortunately. But I know it's shocking. I'm just a normal person who just kept showing up and doing these little things every single day. And I feel like it's such a testament to the little things consistently done can turn into really big things. And they turn

into momentum. And bear face, first of all, has grown into something that I could have never in a

million years imagined it would be. Let's go back shall we? I start having skin issues. And if you guys have ever had skin issues, you know what I'm talking about. I'm 15 and I'm feeling uncomfortable. And so I go to a dermatologist with my mom to see what's going on. I remember like this whole

“experience. And I think my mom and I were driving there, we're listening to like the new instinct”

album. Windows down. That's a vintage. That is vintage. So anyways, I get to the dermatologist's office. Whole mood shifts. It's very sterile. It's cold. You know, they strip you down. You're getting your skin check. And I just also remember feeling very nervous about the whole experience because I was feeling uncomfortable with my skin. Talking to this provider, I feel like at this point she's not

I also just kind of felt stupid and just not seen and not heard. And I kind of just felt like I was

left to my own devices. And fast forward, a couple months later, we go back. I ended up going to see a nurse practitioner. And this was just like a night and day experience. I go in to see this nurse practitioner. She sits down. She talks me like looks from the eye. She gives me some tangible takeaways. Basic. Wash your hands before you touch your face. Oh, novel concept. Wash your face at night for like 30 to 60 seconds to make sure it's fully clean. Like stuff that I'm just like,

okay, I can understand this and I can implement this like starting now. And what I know about appointments now is she had the same appointment time. These appointments slots are about 10 minutes. And what I know now is that, yes, she had the same amount of time. But how she chose to use it was night and day. And that is really what made me want to become a nurse practitioner.

Because I was like, oh, I felt seen. I felt heard. And she helped me create a treatment plan fast forward.

“So you have to go to nursing school. I worked in the ICU for three and a half years. And then”

was a nurse practitioner. And I knew all along like I wanted to work with people with their skin. I loved injectables. I remember going to like see my mom get Botox and stuff. So I was like, oh, what a fun way to interact with people. And I really feel like working in ICU prepared me to really be a problem solver. And so when I am working in the medical office, treating patients for their skin, for injectables, there's a lot of vulnerability that comes along with that. I

think we see that as such a fun industry. Like, oh my gosh, it's like we're getting like Botox and we're doing like the lasers and stuff. You're pretty much seeing someone's face. You don't really cover up your face. And there's a lot of vulnerability that comes along with that. And you

find yourself, they're sharing their most vulnerable aspects with you, whether it's skin issues

or something that they're uncomfortable with. And you're trying to like help them problem solve. Time and time again. I was seeing women come in thinking an office treatment was going to like

“solve a problem. And they were ready and willing to invest in these office treatments. But they”

did not have a set skin care routine. And so knowing that you can start with skin care and see changes in the skin and have your skin look better and look healthier, no Botox is going to do what skin care can do. So I have so many questions for you on like when you say the basics of skin care, I want to get into this later. Okay, we're going to unpack all of that. But I want to stay on your story for a minute. So you're treating patients in office, you're noticing this problem,

and then what's going on in your head as you're starting to see this? What's going on in my head is I'm just clocking it. You know, I'm clocking it. I feel like I'm a very good problem solver. And I can listen to someone's problem. And I can think of a solution to it. And so then I'm listening to the problem and I kept seeing it over and over over again, thousands of patients. The same kind of like storyline is happening. And so from there, I'm like, okay, I'm going to solve this.

And I'm going to simplify skin care because at this point, I'm working in a medical

“office with cosmetic dermatology, plastic surgery. And a lot of these skin care routines are just”

getting too lengthy. They're like 10 plus skin care routines. Like this is silly. Like I don't need this product, whatever. So I wear their like 10 products for each step when it could just be in one thing. Yeah, what is really happening is, and this is what I've learned since a lot of these brands, they're not privately owned. So they answer to a lot of different people, whether it's investors, private equity firms, larger companies, entities that own them. So they answer to them.

And so they have them on these schedules. They're probably wholesaling and they have to be launching at these like at least quarterly. And we just learned this recently over 50 new skincare products, or beauty products are launching every single day. That's wild. Over 20,000 new products are not on time decisions to make. Well, and also it's so unnecessary because skin care has not really changed that much. I love this analogy. We think about cars. Cars have been around for

let's just say like 100 and plus years, right? 100 years. They really have not changed that much. There's like a body, the body of the car. There's four tires. And there's like a chassis kind of like holding that all together. And then otherwise, sure, you've got like the electric. You've got like different engines. You've got different like exterior and interior, but like cars are not changing. That this is the same same same same thing with skin care. Skincare is not changing that much.

Yet we're launching all these new products like 50 plus new products every single day. Trying to tell this new story. I actually think that's really reassuring that there's very little that's new under the sun. Now, sure, for our formula is more sophisticated. Has anything like improved over the past 50 plus years of skincare? Yes, but not that dramatically that like you can't rely on the core four, which I'll go into. There are four core products that your skin

needs to function optimally. And this is where I really feel like skincare gets. I don't know whether it's confusing or whether it's misleading. People think that they need one product to solve as a problem, but if their skin isn't functioning optimally. And if it's not functioning properly,

So if you have dark spots and you're just using like a brightening serum and you're like,

this doesn't work. No, the brightening serum probably works. It's the fact that your skin isn't functioning properly to actually get the result from that. Or you get like an office treatment. And you're like, oh, this office treatment doesn't work. Well, it probably does. I don't know what we're talking about. But if it's like a laser, it probably does. But if your skin's not functioning properly, then you're not going to see the right results from it. So that's when I say it all boils

down to like getting the skin healthy and then you build everything on top of that. I can see your passion growing as you're talking about this. She knows she's kind of intense. I doubt you guys. She's kind of intense. She's like, listen to me, people. I know how to get your skin functioning. Tell me what's going on in your personal life at this time. Do you have a social media? Are you talking

“about skincare on social? Are you in office? Yes. Are you married? Do you have a dog?”

Right. What am I doing? Actually. Okay. So in my personal life of the time, my husband is still in dental school. We're living in Charleston. I've been working as a nurse practitioner for five years. So I've been growing this patient base and I did start posting on social media because my friend Kristen Cooper shout out to you. She was coming to see me for treatments. And we would post about on her social. She was like, you just need an Instagram account and like, at a blog or whatever.

And I think at this point I was like, okay, we did a giveaway. And if she hadn't told me do that, bare face might not even exist. I wouldn't have a job. I wouldn't have a friend. I wouldn't have a godmother for my children. I know this would be terrible. That's truly where like friends matter. You know, that's probably changed my life. So anyways, I start this Instagram account and I'm thinking I'm doing this to like grow my patient base. But then I start to realize the same thing that's

happening in office is happening online. People are more interested. They're really curious about skincare. They feel overwhelmed. They feel confused. And so I'm seeing this narrative play out in clinic and online. It's so clear to me what needs to happen. So I just are educating about skincare more. And then in the background, I'm talking to these chemists and I have an idea for like four products. And so then again, I'm thinking, this is something I'm just going to sell to my

patients in office. I have no concept that this is going to turn into what it is today. Honestly, it's a good thing to be naive about certain things because then you're kind of just like,

“you can, yeah, you're only do what you need to do. You don't get overwhelmed by like,”

how would I ever, you know, put all these pieces together. You just show up and do what you need to do that day. So what I'm doing this, I also have no money because my husband's is cool. We have a child. I remember talking about this. I believe it was like right before Charlie was born. So probably September 2018 is when all this is like these conversations are being had. Then I have Charlie, it's my oldest then cousins in school. Then he is matching, which if you guys have any like

connection with medical, this is all, this has all been a learning experience for me. But when you match, you like pick up things and then they move you there and then you do additional training. Well, he matched in Augusta, Georgia, which we were living in Charleston. And I was like, what? Yeah, like, because I'm thinking we're living in Charleston our whole lives. I got my patients here. Like, this is it. That was really tough. But also looking back same thing. Like,

that is truly what made me take the leap to start bare faced because I was kind of out of a job. Like, I had moved obviously with him and our child. And I would come back to Charleston once a month and like treat patients for two or three days and then go back. Are there tears during this time? Like, how sad are you? Lots of weeping. Yes, lots of weeping. You are very sad to leave because I know you. And I know you don't like to stay stuck on like a negative thought or negative

feeling. You don't like to weep very often. Right. So I just want to weep. So I can get it over with. And then move on my life. And then move on. Right. So what are you saying to yourself during this time? Do you feel like bare faced kind of became that new BFF? Yes, this new town. Like, how are you navigating through this to get to a positive place where you're like, I'm going to embrace it.

“It is what it is. This is our life right now. How are you working through that? Because I think this is”

relatable for a lot of people who find themselves in situations, you know, it's a season. And you got to just commit to what it is growing up. I would say like my mom is really instrumental in the

bloom where you're planted and you can't control always what happens to you, but you can control how

you respond to it. And I think having that mindset and then just really pouring into that, I would say those are like the two biggest kind of phrases. And I don't like to say sad. I don't want to be sad. And I'm going back to like being a problem solver. If I don't sit in a problem, I like move quickly to like, this is a puzzle piece. How can I put it together? And so yes, that was probably the saddest I've been in a long time because I felt like my whole life was being

uprooted. Pretty much started my life in Charleston. Yeah. Whereas like, you know, before that, it was like college. And then that was like, oh, this is where I started my life. This is where I started my career. This is where I started my marriage. And this is where I had my first child. Like, I thought this is like kind of what we were going to be forever. That move also made me like less afraid to be uprooted, which is also a good feeling. What do you like, what do you like? I just

comment looking back to you. Well, it wasn't that big of a deal. Just doing it. And then it was like,

oh, I mean, I just would never change up for the world now. And so yeah, we can always make the best

and figure out something where we are. And it opens up doors that you would have literally never imagined.

kid, pant. I'm like finishing up about to launch bare faced. And then by the time we launch bare

“faced, I'm about six months pregnant. And we did like a pre-order at first, because I have no”

money. I took out five zero percent interest credit cards. And I don't know anything about investors. I just know, okay, we put this on our credit card. And then I did a pre-order. And that is what kicked off the business. And also that showed me, this is so much bigger than me. This is something people are wanting. People are craving because they're seeing clarity. And well, that's something people and they're seeing results. They're coming back. Yeah. So they're coming back. And so at this point,

are you taking all the sales you're putting them back into the business? Yes. Okay. And then you're pregnant. You're in your garage. You're shipping from your garage. Shipping from the garage, pregnant in the garage. Like the lot of garbage. A lot of garage. And at what point were you like, okay, I got to take this thing to the next level. Because when

you first launched this, you were just doing this on your blog page, right? And it was just going to

be to your patients. Yes. And then you were like, oh, the word amount. You weren't even advertising it. Right. It was really taking off. And so then my husband decides he's going to do oral and maximal facial surgery some more. So then he gets matched in Knoxville, Tennessee. Truly, you know what? It's just like, you just keep going along. And so then we moved to Knoxville. And then I realized, okay, I can't move. I have Josie and Mae. We move from Augusta and Mae.

My whole shipping facility is in my garage. So I moved the shipping facility to an actual shipping facility. And that happens in Mae because a lot of these like life situations really forced me to do things that I probably would have like delayed doing. Yeah. It's so cool to see how all these things are really part of a bigger plan. Yes. They're on instrumental. Okay. So then you move to Knoxville. You're shipping the products. And then you're like, oh, my gosh, they're going to grow this team.

At this point, I'm like, oh, wow, this is like actually a brand. Like, it's really taking off. People are seeing results. And the key with skincare is using something consistent consistently. This was 2022. So like TikTok was really taking off. And people are doing all these like ridiculous,

beauty trends and stuff. And that's just something bare faces never been. We sure do we keep

up with the trends? Yeah, we know what they are. And some of them are fine. But they're tried and true skincare principles that you can count on. And that you can rely on. And I would say like,

“when I think about who is a bare face girl, there are people that just don't want to guess.”

They want to eliminate that mental load when it comes to skincare. They want to eliminate the guesswork. And they just kind of want to be guided through the process. But educated as well. And I think that's something that we really aren't just selling products. We are selling a process. And so I really grew the team, like as we could afford it. And at first, we were like hiring a lot of do it all people, which is great. And I think if you're starting a business,

you really do need those people. You need people who can wear a ton of hats. And they also can see like needs. But then I was like, okay, we got to make some intentional hires, which is where I'll do an interview for you on a podcast that I review on. But this is where I made my biggest hire, which is now I'm a godmother to her children and her best friend. Like what I would gift. And the funny thing is is that again, like, I don't know how to find employees. I'm not, I have no business

experience. And I'm a nurse practitioner. I've only had medical training. And so naturally I post on Instagram. And then what happens? So to tell this story, probably, I have to back us up just a little bit. Okay. I am in my 20s, like later 20s at this point. I'm getting up there. I feel like I should be using retina. I don't really know anything about retina. I keep going to target. I'm buying random things. I'm not really seeing a change in my skin. I wasn't at the

time struggling with severe acne or any kind of like severe skin issues. But I did know my skin just felt like rough and kind of like lackluster. It just felt dull, kind of texturey. I felt like I could see my blackheads a lot. It just wasn't great. So I text Mackenzie, who is an ascetician. And I'm like, hey, can you put me a plan together? Because I don't even know where to start. I was the bare face type of customer that we have to this day. I just wanted to be simple.

And I just wanted it to work. I just wanted to go to someone who I know is an expert in this face and heard to tell me what to do. And on that list was bare face toning pads. And she was like,

“I really think that you would like this line because they're very simple. And she gave me a”

couple of different options. I explored the other brands. And I went with bare face because I found Jordan Harper's page. And I started, you know, watching all of your videos. And I was like, oh, the way this is so simple. Make so much sense to me. The why was very clear. I didn't feel like I was just being sold to be sold to. I felt like you were genuinely putting together routines that we're going to work for the skin transformation that I was looking for. So I got the white

jar of toning pads. If you remember, the right jar, you are an OG. And start following Jordan. And then fast forward a couple months later. I'm on a girl's trip. And my friend is like, oh, Jordan Harper's here. It was a ski trip. And I was like, oh, I just started following her a couple months ago. I use her products. And we were talking about how we both use bare face. And we love bare face and whatever. Well, I didn't meet you on this trip. You know, you were very top of mine

for me at that point. And then that same month, like you posted, you were hiring a social media

I had started my career in social. And I love social media. But I was ready to take on more than just social. It's a very like, it's one of the pillars of brand. But there's also other pillars that I was interested in. And so I was like, well, I don't really want that job. But I do want to work for bare face because I trust this girl for what I can tell on social. And I like her ethos. I really like her thinking behind the brand. And I just had that inner knowing that bare face

was going to be big. And it had the potential to be something really big. And so I deem to apply

“to my resume. And I remember that night that I was making my resume went to your blog. And I was”

pulling colors from your blog. I wanted my resume to look brandy. If you don't have five hundred people to apply for that job, I don't know if I've ever told you that. Really. I didn't look through those applications. I had such chills. I had a creative director that I was using at the time. She looked through all of that. And so she like vetted. And I think I interviewed from that

five hundred five. Wow. I never have heard that. That's so cool. So then I remember I got on the

interview. And I was like, listen, I will do all of your social media. And here's a three month, here's a Q1 plan for what you're what we can do for your brand. Do you remember that deck I made? Yes. And I think this is also another good, just like take away because I love an upsell. Okay. But like, have to make sense. And I feel like you were like, look, I'll do this. But listen, let's also do this. Like, you showed me, I'll take care of this. But you

like painted a bigger picture. And I was like, yeah, hired. I heard that. I was like that in the personalization or like that really made you stand out. I think you always have to be looking for opportunity. Number one. And you can't hold yourself back. Don't be afraid to ask for what you want. If they say no, if it's not a fit, if it doesn't work out, it wasn't meant for you. But it could. So knock on the door. And it might be right. But right. You brave enough and bold enough to just

knock and just try. I mean, what's the worst I could say? I did. What's worse, I can hop or what's the best

“that can happen? Like, what's the best? So yeah. So then that's how I started working at BearFace and”

just been building at Rick Fibre coverage. Yes. And that's where we can jump in to the court for the

court for one of the very first things that I noticed at BearFace because again, I'm coming in

not knowing anything about skincare really. And from my knowledge, what I remember seeing at this time was every other skincare brand I found had some version of a core for and it was like a simplified routine, but it usually was a cleanser, a toner, a moisturizer, maybe there was a serum thrown in. And I wasn't really seeing results with those kind of things. And what I know now, six years in, is a lot of your results don't come from just a cleanser in a lotion. Are they part of your routine?

Yes, are they the parts of your routine that you're going to see a transformation in your skin? Probably not. And what BearFace does very differently is our take on core for is the treatment layer of your routine. It's the powerhouse of your routine. It's really, you really start to see these skin transformations. And when you take your before picture in your after picture and you compare them side by side, you're like, I literally can't believe the transformation that I'm seeing.

Even if you're someone who doesn't have a lot of like blemishes or severe acne, you will see a transformation if you start using treatment products in the right way. So Jordan, can you walk us through someone who's let's say she's like in her 20s, she's back where I was in those days. She's brand new to skincare. She's not really using anything. She's trying random products. Where would you tell her to start? And what are the basics that you would give her? Okay, before we do 20s, somewhere along the lines,

we like threw it out there for everyone to just be treating their own skin. And I think that's one of the main reasons why we're seeing so many skin issues. And while not everyone can go to an institution or medical office, that was really what I wanted bare face to be. Like getting that

in office experience as close as you can from a virtual thing. So at first, we started with the

skin quiz that I made. And now we've have this AI skin analysis where you can analyze your skin. It teaches you about your skin. And then it gives you a recommended routine for your skin type. And that's really like where you're going to see those changes. These personalized routines, but it really does start with the core four. So the core four, no matter what age you are,

“you're going to benefit from this because you need to ever team to protect, prevent, repair, and correct.”

And these are the four things that like, if your skin care routine is lacking any of these, any of those four, then you're just not going to see one. You're not going to see results. And you're not going to be promoting long-term skin health. So this is where I feel like bare face, yes, you need a cleanser and you need a moisturizer. Those are the bookins of your routine. And if you're not properly cleansing your face, then yes, your products are not going to work as well.

But like, that's a pretty simple step. So you're not going to see this like dramatic transformation. With cleansing, something that I see people a lot of people do wrong is not cleansing long enough, or not double cleansing. I think a double cleanse at night is like an absolute must. You can use a myceller water by a derm as a good brand. Cleansing balm. If you're acne prone, stick with myceller water. It's just a safe bet. You can use a cleansing balm or cleansing oil.

Then you do your second cleanse and that's based on your skin type. If you're sensitive,

use a gentle, if you're acne prone, you can use one with some gentle exfoliating acids.

“You kind of base that on your skin type. That is important. You have to be properly cleansing.”

But when we talk about the core for, these are the work courses. The powerhouse is in your routine. Mint to transform this skin. So your first is an exfoliant. ours is turning pads and the product she was referencing earlier. One cells every three minutes. Very, very popular. This is going to wash out your pores. It's getting the dead doskinsels off the surface and truly like to see a change in your skin. You need that balance of exfoliation

and hydration. If you're not exfoliating, you're not getting the most out of your routine because you're putting your products on dead skin. Well, it's not going to work. So what should an exfoliant feel like? Because this was one of my first questions. Is it tingly? Is that a good thing? Do you want it to be tingly? Do you not want it to be tingly? Well, so I like chemical exfoliants for the face. I think physical exfoliants, there's just too much that can go wrong.

They're too abrasive. You're rubbing too hard. It can cause microtares. If you're

“malasma, rosacea, acne prone, just skip physical exfoliants on the face. Chemical exfoliants”

depending on their percentage. So we have toning pads at bare face. They're gentle exfoliants. Now, you might, if you're new to them, you might experience like a slight tingle. Now,

if you, and I always recommend, if you're starting a chemical exfoliant, start it three days

a week and then gradually build up. Now, toning pads are formulated to use daily and most people can tolerate them once to twice daily. Now, if you are continuing to have tingling, like after using them for, let's just say two to four weeks, then don't bump up and don't increase frequency. Just stay at the three times a week and then like they shouldn't be tingling forever. Yeah, I don't even feel mine anymore. No, it's like water. Yeah. Now, if you're

using a deeper exfoliation, then that's a different story and that will kind of be like a little bit spicy. I would say more so it tingled. It's like I used to hold my breath for polishing pads, but it's worth it. Yeah. Okay. So you got your exfoliant. That's one of the core for it. Then you've got your antioxidant. We have one called liquid gold and it's a vitamin C enhanced with the additional antioxidants. This is really incredible. I use this twice daily, but if you're new

to antioxidants, just use it once daily in the morning. So vitamin C's, okay, this is one of those products that when I first started using it was not bare face, but they were very compared to ours,

very runny, very luthin, very liquidy, and they, I just never had like good luck with vitamin C,

but what should you be looking for in your vitamin C? So there's an eloscopic acid that's our liquid gold and that is the most active, most well-researched form of vitamin C. It starts working immediately when it touches your skin. You want to get a percentage of vitamin C, that's between 10 and 20%. Any more than 20% is too irritating to the skin and any less than 10 is just not effective. There is a level of natural oxidation that happens with an eloscopic acid, so that's a slight

color change. Any eloscopic acid based vitamin C should be used within three months of opening, whether it's bare face, whether it's skin circles or whatever, like you want to be using that within that time period. Now there's a small subset of the population that has a sensitivity to vitamin C. Probably 5%. It's not a lot. This subset of people can use a derivative of vitamin C, which means you put it on the skin and it has to then basically convert into an active form.

It's just a little bit more gentle on the skin and that can be a higher percentage. So there's a product called THD ascorbate, which is a more gentle form. If you have any type of sensitivity,

“that's what I would recommend. It's very effective and it can be in higher percentages because”

it has to convert on the skin. This may be a little too sciencey, but the point is is that if you don't know if you have a sensitivity vitamin C, just try an eloscorbic acid one first, because you might not. R is a micro-amulsion, so it's not running like you're saying. Obviously, I know you know R's. It's more of a hydrating feel. So you need a vitamin C to help fight against free radical damage, to help encourage collagen production. It can also help boost the efficacy of

your sunscreen and it gives your skin just a beautiful, beautiful glow. Now if you're wanting to see like a result in your skin in 30 days and if you are in your 20s, I know we're going to go through the whole cool for. If you're in your 20s and you do not have acne, acne where you would need like medication, the two products that I would say you could start on is toning pads and liquid gold. They are going to help support your texture, smooth your texture, give you such a nice glow and

you could be in your 20s, 30s, 40s. Like these are two products that people like to see quick results. I understand that skin care is a workout for your skin. You're not going to see results overnight. It's going to take that six to eight weeks to start seeing changes. But if you want two products, those are great toning pads, liquid gold, a nice glow, smoother brighter, healthier looking skin. And I also just find when people start seeing results, they start

becoming more motivated to continue to be more consistent with their skin care team. Alright, number three of the core four is your retinoid. This is outside of sunscreen, the most well-researched ingredient for anti-aging, boosting your cellular turnover, which slows down as

their teens are prescribed retinoids to address acne. So it's good for acne, but it's also good for anti-aging because we don't want those skin cells to get stagnant. Ars is a retinal to hide, which it's called retinal skin therapy. It has to go through one conversion to become active on the skin. It's very well tolerated. It's an a time-released encapsulation. And the reason I love this product is similar to how I was saying eloscopic acid starts working right when it touches your skin.

The same thing happens with retinoin. Retinoin is the prescription string through retinoid. If you

“can tolerate that every day, that's great. You should use it. The retinoid you want to use is the one”

that your skin can tolerate daily. And I love retinal and retinal to hide because it is so well tolerated. It's so potent and effective. It's an estimated 20 times stronger than all retinals. But it's way less like sensitizing, way less side effects. And you have to use a retinoid consistently to see results. So I think people get stuck sometimes on like I got a bump up my retinoids string. But really, you just need to be using a retinoid that you can tolerate consistently.

Even around the eye area, neck chest. I mean, if you can allow your whole body and retinoids great.

And then the number four of the core four is just the single most important thing you can be doing

for your skin is daily sunscreen. And this is so important because your skin is like basically fighting for its life all day long. You've got to be protecting it. And truly, like if you're using these other products that I mentioned and not using a sunscreen, it's really a waste and you actually can be doing more harm to your skin than good. So the core four no matter where you are, what, you know, 20s, 30s, 40s, 50s and beyond. If you're in your 20s, just start with

toning pads and look with gold. Now, if you're getting closer to 30, obviously you need sunscreen. Hello. If you are in your 30s or like late 20s, that's when I recommend adding in a retinoid because that's when that cellular turnover really starts to slow down. 20 and beyond, we start to lose around a percentage of collagen, which is like the plumpness of our skin, a last-in elasticity and hyaluronic acid, which is the hydration, which is why your skin tends to

feel drier as you get older. We're also noticing an increase of zombie cells, cinescent cells, which wreak havoc on the healthy cells of the skin. So think about like a zombie movie. You know, they're going in. They want to damage the healthy cells and they're going to accelerate premature skin aging, which none of us want. So we've also included in our bare-faced products we believe in like skin longevity and anti-aging. So this is where anti-aging is treating

something that you're currently seeing on the skin. Texture issues, dark spots, fine lines, pore size, redness, the list goes on. Longjewity is getting the skin to function optimally so you can have healthy skin for years to come. And so they really go hand in hand because you're wanting to target existing concerns while also promoting longevity and long-term skin health. So, you know,

you said recently that I found so interesting is that wrinkles are not the first sign of aging.

I know. Tell us what it is, dark spots. That's wild. But it makes so much sense. Yeah, uneven skin tone, like dark spots and redness. Yeah. So like there's so much more to looking like you've aged than just wrinkles. Yes. Because a lot of times, too, those dark spots are populating from 10 years ago and all of us have sun damage. Even if you're wearing sunscreen every day, like you're going to get sun damage. Nothing is blocking the sun completely. So this is really

where if you are wondering where to start your routine, starting with the core for, obviously,

“this is where I believe in investing in. And this is not just what I think. This is also like”

validated on where science, it's science. And then obviously, you need the cleanser and you need the moisturizer. And then you build your routine based on skin concerns and skin type outside of that. But that's where you start and you give your routine around eight weeks to do its thing and then you can start building. And because there is an adjustment period and then you can consider office treatment. So when I was saying earlier it's a formula, you get this skin functioning

optimally. Then you add in targeted treatments of skincare. Then you consider adding in office treatments to further enhance those results. Like I think if you're 35 and under looking into like micro-needling to boost collagen, if you're 35 and older, looking into like resurfacing lasers. And then there's also light treatments and chemical peels that target dark spots brownness. So it's all this formula. And we have a full episode on office treatments that I think is extremely

valuable, really breaking down like how to approach different office treatments at different phases.

Okay, so we're going to need to do a part two. So 20s, 30s, 40s beyond. So basically what I'm

hearing is it's pretty much staying the core for. And then you were layering in different treatments based on your skin concerns throughout the years. Did you share with us what age you would

“start using the retinal? I would say like 30. If you want to just like a general age,”

30, 30, 28. Yeah, I was going to say 28 actually. Get ahead of the crowd. I don't 28. And then also, if you are not already following me, you can look on Jordan Harper underscore MP. And I share a lot of skin tips. Obviously bareface.com, you can take a AI skin analysis.

over any type of like skincare concerns, we'll do of course more dedicated episodes to this.

So just ask them below in the comments and we will do a part two for sure.

“Call us, be Buzz if you want to reach us. Jordan, thank you so much for coming on the podcast today.”

Thanks for having me. Really fun. See you next time. See you next time. Thanks for joining us. Bye.