The Voted is an alcohol-free brew, meaning it has zero point zero percent alc...
All the other brews on the market are non-alcoholic, which means there's still 0.05.
So we actually have no alcohol in here, which a lot of people actually were searching for. Amanda Turner is an entrepreneur, wellness advocate, and the founder of Devoted. She helps people embrace healthier lifestyles by creating innovative alcohol-free beverages that encourage connection, celebrate life's moments, and support a more intentional way of living. A lot of very, very successful CEOs have actually completely cut alcohol up because they're
sleeping better, they're more productive at work, their businesses are throwing really, really well. It's definitely a wild rebellious brand because when everyone else is drinking, it's a real flex to a cold devoted, and you're like, "You know what? I'm good. I don't need a drink to have a good time." Today, Apple is going to reinvent football.
"It's our over, until our win!" The living your legacy podcast for those who live to leave a legacy.
Welcome back to another amazing powerful episode of the Women in Power podcast.
For Insight's Success, I am Reggitaris, joining me today, gosh, what a story. We literally just finished filming her episode for Women in Power. She is the founder of Devoted Amanda Turner. Welcome. How are you? Thank you. I'm doing great. How are you?
Fantastic. Thanks for asking. We literally just got off filming your episode for Women in Power. How do you feel? I feel very empowered. I feel like I'm ready to change the world. Right on, I got to throw in some backstage trivia here or whatever. You were very note savvy. There were lots of notes, very well-prepared.
I teased you about coming from L.A. and like, "Ah, everyone out there." And then you just kind of rock the world and you were prepared, you were prepped. You were just nailed it. How do you feel? I feel proud of preparation. Definitely gives me a lot of peace. I like that. For Frazier Gives Me Peace, gives me a lot of peace too.
There's been plenty of sleepless nights where I was like, "I'm doing what in a week, oh, God." Let's talk about being the daughter of being in a military family.
“Like, you saw a lot. You traveled a lot. Let's start there. What was that like?”
Yes, but every four years we picked up and moved. We did the military brat world tour. So we ended up in Germany, Virginia, back in California. And it really taught me how to be adaptable. Just be ready to just pick up leaves, make new friends and just start a new adventure at any time.
I'm kind of curious where to put you in your timeline, because I know so much about, you know, I kind of want to race forward to Vegas. You've learned a lot about yourself in Vegas. You were talking about your journey in Vegas. Yeah, so Vegas was fun. I mean, I was the life of the party. I was a bottle service for the high-end, cut the anus.
I was a fun facilitator that always made sure everyone was having a great time.
I'm myself included. Right on, but, but that led to a lot of alcohol. I mean, a lot of drinking. A lot of drinking, that's where I really actually my drinking career kicked off, because I was pretty much drinking every single day. Yeah, I went through that phase as well when I was doing PR and public relations for PlayStation. Take a shot, get retomace at PlayStation.
And it was constantly in the video game industry, everyone's drinking.
“And it's because not because we are alcoholics, right?”
It's just because it's socially acceptable. A lot of folks don't have the courage to even speak up to another game developer. It's part of the DNA of being a nerd, I guess. That led to some trouble, I'm sure, because it led me to tons of trouble. What was your trouble? Oh, gosh. My trouble was that I was having so much fun. It really just distracted me from my purpose and my vision. And I was kind of just being selfish.
I am letting the everyday lead me down this road and three years later, I look up and I'm like, what am I actually doing with my life? Did you feel like, well, this is what the kind of shit that I'm supposed to be doing. I'm in X-bound age. I'm supposed to be learning. Was that an excuse? Because that's the excuse I used for myself. I just knew deep down inside. I was made for more.
When was that moment that was a really bad hangover? Was it an accident? Was that moment when you said enough is enough? Oh, this is going to sound terrible. But I went to a casino and I saw the same version of myself, but about 50 years older. And I was like, oh, my gosh, if I don't leave now and get out of
“that this lifestyle, that's going to be me. And I think that really just woke me up and I left immediately”
and started really searching for my purpose and how I can really make an impact on the world.
A lot of folks spend a lot of time in energy photographing themselves.
selfies. And when they do this, they're not really portraying reality. They're portraying the reality that that you actually live. They're like, you lived it. You survived it. You thrived in it.
“You made it a business. These folks are pretending to be part of that. And like, my life is a”
party who, but it's quite exhausting. It's not healthy. It's not scalable. Talk about how you couldn't keep that up. It's not possible to keep in thing that reality. To keep that reality, I just had to keep drinking and drinking and drinking. Just keep that up every day. And be this
fun facilitator, life of the party, because that's always what was expected of me.
But it was something a little more divine that made you say enough as enough time for change. Can you talk about that divine intervention? Yeah. So it wasn't like a dramatic moment. It was like the slow unraveling where I just, I took a step back and just realized that alcohol didn't serve me anymore. It was really dulling my spirit and my potential. So devoted. You have an amazing product. It's sitting right here. Talk about devoted devotion and all of the above.
So devoted is an alcohol free brew. It's devoted to helping people become the best versions of
“themselves physically, spiritually, mentally, emotionally. We're currently curing up for a huge”
production run where we're going to put out our four top flavors, which are going to be the Belgian orange moon, the strawberry shine, a tropical IPA, and a fram guach, which is a raspberry sour. Pretty excited about this new tropical IPA, because the bittery hops is going to balance out really nicely with the sweet passion fruit. Right on, bittery hops and sweet passion fruit. You didn't learn this on YouTube University. You made you brew yourself. I did. I did. I did my kitchen.
Yeah. Talk about this journey. Talk about this story. Yeah. So I was actually medical device sales in San Diego, which is the craft through brew capital, your capital of the country. And one of my surgeons that he wanted to take a beer making class. So, you know, naturally, I signed this both up for the beer making class. And he ended up not coming. So I end up going by myself to the beer making class and completely fell in love, which is a process, the creativity.
I completely started nerding out and brewing beer in my kitchen and created like a coconut IPA, a strawberry posener, and just really fell in love with the brewing process. What do you tell to folks like me that aren't very alcoholic literate? They're just, I'm just like whiskey. Like, I don't think I have a sophisticated like intelligence to like swoon a woman at
a bar and like order an amazing drink. How do I do that with your drink? How do I sound
sophisticated and cool? And that like a loser at a bar? That's like a question. So this is an alcohol free brew meaning it has 0.0% alcohol. All the other brews on the market are non-alcoholic, which means they're still 0.05. So we actually have no alcohol in here, which a lot of people actually were searching for something just like this. 0.0% alcohol. That's a, that's a big deal. There's been other imitators. I've even, I've even experimented with the idea of replacing alcohol with Delta 8.
Like, and that's a big thing. What do you, what do you say to, I guess that you're competitors, but folks that are sort of aligned with your message? You know, you're replacing alcohol with nothing. So there's no alcohol. It's a delicious drink. Other folks are replacing alcohol with Delta 8.
“What do you say to a, I guess, your competitors or folks that are in the same parallels you?”
I mean, I think that's great. I think it's great to have other things that can help relax you, make you feel great. Mine is just simply, hey, let's be the best version of yourself. And then you can supplement that, you know, however you want. Where are you in your timeline of the product lifeline? Are you earlier, you mid, or where are you in the journey of this product? Yes,
we had a first production run. It was a big hit success. I learned which flavors work, which flavors
don't. And now we're gearing up for our second major production run, which will be available online and already in several av bottle shop. Oh, really? But we are trying to get a, a national grocery stores as well. And anywhere where people really celebrate, connect, restaurant. So watch, we connect this. So you are literally selling cabanas, hustling in Vegas. You're creating a grid. You're learning how to speak to very obnoxious and very well deserved CEOs and entrepreneurs and folks
that are looking for an experience in Vegas. So you, I feel like you have an upper hand of how to talk about your product. Because you already know how to talk to a person that doesn't want to buy your drink. How do you talk to people? How do you educate them about your drink? Yeah, just let them know that what they have to, to gain is far better than what they have to lose, right? So there's so many different benefits. And actually a lot of very, very successful CEOs have actually
completely cut alcohol out because they're sleeping better. They're more productive at work. Their businesses are going really, really well. So I actually focus more on the benefits with them
Something resonates.
plenty of networking events that I'm, I'm poundin' and he's there like nope, he's just sipping out his water and like he's very athletic and I love the fact that he's one of the many people
might that mentor me that don't drink, that lives real lifestyle. It's a very powerful way of living
life and it's a definitely an amazing North Star. So yeah, what's your next step now? What happens here? Well, the moment you walk out that door, what happens to this product? Where do you want to elevate it? So where when elevated is to basically make it available to everyone, make this accessible? So anywhere that you can connect and have fun, I mean alcohol's not really allowed at the beach or glass, but you can grab a can of devoted, you can really drink it anywhere, go camping,
beach, just anywhere where you know, you want to have fun, watch a football game, pour your stuff
“of glass, not be hung over in a shimmering shirt. Sure, that's the key ingredients that the”
hand go for is it's like you want to be operational. I at one point I was a pride of Joe, I took it as a pride like I can drink on it and it's still be operational in that but not anymore. So this is definitely a great replacement. It's also a good, I would say, a good, a social piece. Like
when you're out of networking, it's always kind of weird that you're not holding something in your
hand or your conversation. At least with me personally at a bar. So to me to this is a good way of just having some comfort of holding something in your hand and not looking a little odd at a bar,
“not drink. Yeah, I think it's definitely a wild rebellious brand because when everyone also is drinking,”
it's a real flex to like hold the road at or hold something and you're like, you know what? I'm good. I don't need a drink to have a good time. Right on. So like devotion does that is that mainly the devoting to not going back to alcohol or devoting it to something greater. It's really devoted to taking a break at this very moment that I'm going to be the very best version
of myself. I think it's okay to take a break. Alcohol will always be there waiting so why not see
you know what can happen and push your limits and challenge yourself without anything holding your back? Right on Amanda. What can people learn from your episode? We've just been nearly 90 minutes in this studio. I had a great time I hope you did to those lot of laughs. So what what can folks learn about your episode? What's a good preview? A good preview is just what's available to you when you remove the distractions and you start living life with intention and on purpose and you find your
God-given purpose and live that out loud and don't hide it under like a lamp. Right on. Do you
“feel like you're living it as loud as you can at the moment? I think I can live it louder and that's”
my intention when I leave here. Right on. Very cool. Well Amanda it was such an amazing morning with ya. I hope we're wrapping up your Friday afternoon in such a devoted way. Is there anything you'd like to say and close us out of how can folks reach you? How can folks get their hands on devoted? Yes you can go on our website on www.drinkdivoted.com. You can follow us on Instagram, drink devoted and you can see the latest flavors, the launches and just follow all the fun
action there. Right on Amanda. Thank you so much for your time and energy. Drink to your devotions. Drink devoted. I'm a believer. Again thank you for joining us for another episode of the Women in Power podcast for Insight's Access. I'm Riga Tears.
