If you are going to sit and marinate in the idea that you're getting, then it...
It should, it should not even be a thing.
“The second you get a thought or like, uh, the decision to make, you have to make it on the spot”
because, uh, realistically, that's the right decision for you to make. Lucy Staffiery is a resilient, visionary, and strategic entrepreneur in the founder of the Green Club. Through her work, she helps homeowners maximize energy efficiency and transition to sustainable solar power, creating a lasting legacy of financial freedom, environmental stewardship, and impactful leadership.
I always say that if you want something, you desire something you want to for a reason.
Now what are you going to do to go and get it? It's our over, I'm telling our weird. The living your legacy podcast for those who live to live a legacy. Ladies and gentlemen, welcome back to another episode of the Living Your Legacy podcast. I'm one of our hosts, Jason Hamilton, and I'm joined here today with Lucy Staffiery.
How are you doing? I'm good, thank you. So we just finished up your Legacy Maker's interview.
“First of all, how are we feeling after the interview?”
We had a little bit of jitters because you interviewed with me.
So I know right out of the room. In a little about it. I know all about, I know the whole story. I don't need, I don't need this podcast at all. I know the whole story. But speaking of that,
what are some lessons that the viewers are going to be able to learn about you and your journey in your episode? I really wanted to do the episode for the mindset aspect of it. I think I said the two obviously during the interview, but I think a lot of people sell themselves short because of the mindset. They either have like limiting beliefs or, you know, just issues that arise and within them
that don't really let them get to their fullest extent.
“And so I think that by watching that, I hope that this will kind of give them that push to”
believe themselves and go after whatever it is that they desire. Exactly. And so like for me, as somebody that was in there in the interview with you, I got to hear a lot about, you know, your competitive nature. Oh yeah. You're, you know, you and your husband's story, which you've just had a daughter in three months old. So shout out to Luchi.
So talking to me a little bit about that competitive piece, like what makes, what makes Lucy so competitive? Why, why is it that you want to be a winner? You know, during the interview, my husband said it, and I think he was so spot on. Everyone's put on the start for a reason, right? And so I feel like if you're not using your life to really do something with it, it's kind of a shame. Like we all get a crazy amount
of opportunity. Some people don't do anything with it and some people do do a lot with it.
And I think that's where the competitiveness comes from. Like growing up, I always wanted to have
this incredible lifestyle and I wanted to live in a house and I wanted to travel and I wanted to do all the things that I'm currently doing. And I think it was like always at an arm reach. I didn't have that growing up. So that always attracted me. Like, I always thought it would be so magnificent, like being able to change someone's life, make money, and then enjoy my life while by default changing someone else's life. And so I think the competitiveness is kind of like
stemming from the desire of just wanting to be more and do more. Yeah, competitiveness is like a symptom of high ambition, right? If you have high-minded ambitions, you're going to, you want to win. Absolutely. Right? So it talks to me about the Green Club. This is our opportunity to just kind of big up your business. My baby. I know that's your other baby. We have, we've got Gucci and then we've got Green Club. But talking to me about the Green Club,
how did it start? And what are you guys getting into now? So we didn't actually plan on starting the Green Club when we did. It was ironically actually. I don't think I ever told you the name the Green Club came from us actually wanting to start like EV charging stations. And we both drove EV cars at the time. And we were out to dinner one night. And I was like, oh, you know, like the EV market's being pushed right now. Like, we should go into it. And we were
selling solar at the time. But the Green Club wasn't a thing yet. And he's like, what would you name it?
I was like, well, you have to plug it into the car and it's green like Green ...
Corny, but cool. And he's like, all right. And so we kind of like talked about it. But then
put it aside. Months later, we abruptly left the company that we were in. And we had no idea like, well, we're going to do how we're going to do it. And we were like, all right, well, we know how to sell solar. We're great at it. Let's just do it. And then he was like, well, what do you want to name it? And I was like, Green Club. Like, I just like, you guys are the plug. Yeah, like we're the plug for green solution is simple. So our logo is actually a leaf into a plug. So yeah, it's super
cute. It doesn't take branding doesn't take rocket science. Sometimes it's that idea that just kind of floats into your head on a whim. And if you take action on it, which is another thing that we talked about, when you take action on things that kind of float into your head out of nowhere, that's where the magic happens. It just prefers. Yeah. Everything, all the magic comes from being able to take action at this moment. So while we're on that subject, talk to me a little bit about
the action piece, right? You know, we talked in your interview about being able to have an idea come into your head. And if it's in there, you got to take action on it in a way. So it talks me about that. Well, I think, I don't know if you ever heard it, anyone say it, but they say like the reason why business owners are so successful is because they take action fast and business loves speed. Yes, that's exactly what it is. Like, if you are going to sit and marinate in the idea that
you're getting, then this is, it's not, it's not it. It should, it should not even be a thing. The
“second you get a thought or like the decision to make, you have to make it on the spot because”
realistically, that's the right decision for you to make. Like, I gave you this example. I'm going to say it again. We were driving by and we needed to find a new foreman for all of our inside roofing jobs. And we drove around and all of a sudden, like, Luke pulled up to a stop sign, but he saw, I saw someone working on a house. And I was like, hit the reverse. And he was like, why? And I was like, just hit the reverse. And he goes back. And I was like, I'll be right back.
And he's like, well, I'm going to come with you. And I was like, all right. So we came out of the car and I go up to the guy and I was like, hey, like, are you the foreman here? And he's like, yeah, I was a great. I'm Lucy. Like, are you looking for work? And he was like, yeah, actually, like,
I was like, all right, great coming in for an interview. Came in, interviewed most incredible guy.
Like, I'm so glad. And, you know, it worked out incredibly. But if I wouldn't have made him go back and reverse and just randomly go talk to a guy on the street, like, I don't know if you wouldn't have a foreman. Exactly. And it's just that simple, right, is that little bit of hate. Hey, I just had this thought, let's go do it. Yeah. Yeah. You could even it could be as far as like seeing somebody in the coffee shop. Yeah. We had that example as well. You see somebody in the coffee shop and you get the
intrusive thought to go say, yeah, you know, hey, what did what do you do? Yeah. Take action. Yeah. Right. Well, it happened to me before like I was, um, I was at a coffee shop. And there was another woman who was holding a baby. And I just gave birth. And I was going through like postpartum and I needed to get out of the house. Like it was too much for me. And we haven't stopped working
since Lusha was born literally like the second day in the hospital. Like we were just, it was rough.
Anyway, so we were on the coffee shop. And I saw the woman with like her baby. And typically, like, I wouldn't jump up and ask like, go hold your kid. You know, but something in me was like,
“oh, you should ask her. And I was like, all right, well, how old are your baby? And then we started”
conversation. And next thing you're no, her husband's actually in construction, um, with new developing homes. And I've been looking for a developer to work with because there's a new law in New York that all new homes have to have solar on them. So I needed the developer building new homes so that we can work together. I can put the solar on the new homes and he can make money. And by default, her husband's literally a developer in the area that we're looking for. But like
it all stems from me just randomly like, I'm just an asker. What's worse, I can happen. And then obviously that transpired. And that's where opportunity comes from, right, is being able to just talk to a stranger, ask a question, asking an important question. It's nine times out of 10. It's something that's been on your mind before. Like, you know, we talked about this like, I have a little bit of a background in psychology. You have a background in psychology as well. Like,
“even being able to ask a good question and ascertain like, oh, where is this person emotionally?”
Yes. How can I sell to them? So talks to me a little bit about that sales is psychology piece that we talked about earlier. So there's actually a really good book. Um, forget what it's called. But it's about an FBI negotiator and he talks about how people have different voices to sell
Depending on who they're sitting with.
in a laid bag where you got to be like, yeah, so what are you looking for? Whatever. Like, it's more laid back. The approach you're going to have with that is going to be very different than a
“construction guy who works. And he's like, yeah, so what do you want? What are you pitching me?”
Right? If you're, this can be, what are you talking about? Yeah, I'm not going to be like,
yeah, so let me tell you what I got going on. So that's the first thing, the second thing.
It's even like with cold calling, same thing, you know, mirroring and mirror and matching, matching and mirroring. Oh my god. And tonality, it all goes hand in hand, right? But it's all psychological game. If I let's say, again, I call you in your construction guy and you're working on job site. And I start to pitch you. And you're like, who is this? Why are you calling me? I'm not going to say, oh, yeah, yeah, yeah, that you completely cast today. Like, do you need
a new roof? He's going to hang up the phone on me. It'll be like, yeah, John, I know you're busy. And I'm going to match that energy. And then in that moment, it's like a psychological game. He's going to think I know him. And he's going to think he knows me. And be like, oh, yeah, yeah, and his guard's going to automatically come down. But a lot of people have such a cookie cutter approach. Like, hey, this is Lucy from XYZ. Like, right away, you just sound like a sleazy thing.
You haven't, you have your sales voice on it until. Yes. And so right out of the gate, I know
“you're trying to sell me on something. I might click right there. Yes. You know what I mean?”
No one likes to be sold. No, but it is. Yeah. Nobody likes to be sold, but people needs, sometimes you have a product that people need. And you're going to make their lives better. Yeah. So how can you communicate that in a way that there's good that it's going to land for them? You know what I mean? So I think it really depends on what type of sales you do and be like, where, right? So in our case, our whole business model stems around cold calling and running ads.
So we do a lot of marketing, but even the marketing that we do, it's still all cold, right? And all of the outbound calls are cold. So I think the reason why a lot of people in construction specifically are not successful with cold calling is because again, they have that sales approach of like, hey, John, this is Lucy from XYZ. How are you today? Yeah. I'm just calling. I want to see are you interested in a roof? Mm-hmm. Absolutely not. I'm not interested. Goodbye. Click. Yeah.
Go on. But then if you approach you would like, hey, John, and you don't even talk back. You be like, who is this? Oh, it's like, like, it's your buddy. Exactly. Exactly. So like, hey, John, it's Lucy. He's going to stop for saying, be like, Lucy, Lucy from where? Oh, yeah, I'm just working with your neighbor. How are you? And then what are you talking about? If you can get them for their first 15 to 20 seconds, you got him in. Mm-hmm. You literally got him in. And then it's
“all about the hook. What do you have to offer? That's going to help him. You have to make a big”
statement. So for example, like, yeah, how much do you pay for electricity? Oh, 200, 200. That's crazy. What are you doing over there? Mm-hmm. And like, what are you talking about? Yeah, listen, um, I have a new program instead of paying 200. You'll pay maybe 100 bucks. Are you home tomorrow? Right away, you got him on a hook. And he's like, we, I don't even know what's going on. I was like, listen, I know you have a lot of questions. That's why I'm here. I'm going to sub by tomorrow. Sure,
you have a work, and if it makes sense, it makes sense. And if it doesn't, yeah, are you home tomorrow? I don't even give them the option if it doesn't. I don't even want to put them in there. Mm-hmm.
So if it makes sense, it makes sense. Cool, are you home tomorrow? You always have to assume the sale.
And then he'd be like, okay, yeah, APM, great. Um, did you wife need to be there, too? Or are you the man of all decisions? And like, you kind of play around with them? I was like, oh, yeah, my wife, you know, she obviously has to be there. She's going to freak out. So I'll be able to go, okay, great. And then obviously you go for the appointment. But I think a lot of people don't, like, we have crazy turnover in our call center because for some reason, this topic so hard to grasp for so many people.
The psychology. It's crazy. Yeah. Like, it's all mine games. And then like, when you're in the house, same thing, like, you're obviously walking into someone's house in my case, right? It's be to see. So you're walking into someone's home. By default, their defense is going to be right here. You're in their house. God forbid something. Like, they're more alert and more scared than you are. You're in their house, where their kids are, where they go to sleep, like, you know where they live.
So what are you going to do to make them feel comfortable about you? Forget the product. That's where the report comes in. Like, the product is great. I'm sure what you're offering is
incredible. But can they trust you and can they like you? Because if they can trust you and they
Can like you, then we can talk about business.
to do business. There was a really funny story that your husband told. And for anybody watching this,
“we did an impromptu thing where we brought Lucy's husband in. And he's now part of the episode.”
So make sure you check out the episode to hear his, you know, he's giving out a million dollars
worth of the game out in the episode. But you got to watch the episode to check it out. But there was a funny story that he told about when you were early on in sales. Oh, yeah. And you drove to the Bronx, late at night. Yeah. And you drove to the Bronx late at night. Yeah. Like, not in the clinic. To go into the appointment. But that just speaks as like a testament to the amount of drive that you have for this business. And for just being successful in and of itself.
“Like, what's some tips that you would give the viewers on how they can get to that level?”
You know, I think a lot of people talk about being successful. I'm clearly a big action taker.
I think it's very noticeable. I think a lot of people talk about what they want. But they never
do anything to get to what they want. Like, I've known my whole life that this is exactly where I want to be. And so I've read and insane amount of books. I have attended an insane amount of conferences. Like, I've trained my mind to manifest anything that is out there. Like, literally
anything. And I always say that if you want something, you desire something, you want it for a reason.
If you want, well, I don't know. Red Lamborghini with freaking blue rims, it means it's out there.
“And it's already been created for you. Now, what are you going to do to go and get it?”
Mm-hmm. So I think the biggest thing is like, if you want something, what are you willing to sacrifice? And how much are you willing to put in to go and get that? Because if you're not, then it's like, you can manifest all you want. But it's not going to work. Faith without works is dead. So faith without works is dead. And with that, where can our viewers find you to learn more from you, your social media, your social media, our social media, the green plugs that I owe,
my personal email, Lucy with two ways on the score P and our website, the green plug that I owe. The green plug.io, make sure you guys go check it out and make sure you guys tune in to watch her episode on Legacy Makers. And with that, that is another episode of the Living Your Legacy Podcast. My name is Jason. This is Lucy. Yeah. And we'll see you guys in the next one. Thank you.
