- I am very active in the sustainability space.
I want to do good for people and good for the planet can we attend a sustainability award ceremony. And we were a nobody. We were up against DuPont and Hankle and all these big companies. Some are company was out of 1,000 entries made to help by finalists.
- Lilacolson is a sustainability strategist, entrepreneur, and the global director of sales and marketing at NANDBIO renewables. She helps organizations accelerate growth by advancing sustainable packaging solutions in circular economy strategies that drive business performance
and environmental impact. - You can do anything you set your mind to. It's not just America but the whole world is opportunity. I can teach anyone how to sell. I can teach anyone technical things.
I cannot teach them grit, discipline, and preparation need opportunity every day. You know, I'm solid about execution.
Thank you, I have to always look for the positive
and people.
“I think so many people are negative nowadays”
that there's always-- [MUSIC PLAYING] - It spans the goal. Like a super high school, internet builders. [MUSIC PLAYING]
- Today, Apple is going to reinvent the phone. - It's our over, our tell, our weird. - The living your legacy podcast for those who live to leave a legacy. [MUSIC PLAYING]
- Awesome, awesome, awesome. - Oh, buddy, sensational tour. Open. - Chicago was the lead, you say. - It's the box is not on the planet.
- You can live your dream. Welcome back to another episode of the Living Your Legacy podcast for Insights Success. I am Regusieras. Joining me today, moments before we film our episode
for Women in Power is Lila Carlson, another great visionary, another great entrepreneur, and she's joining us today. Welcome to Miami. - Thank you. - Happy New Year.
- Wednesday. - Thank you.
“- What brings you to good old South Beach?”
- To come work with you? - All right. - Get some tape for our future marketing effort. - Right on, dude, I love it. I love the spirit.
We're about to film your episode for Women in Power. And I feel like we live in an age where it takes a good storyteller to run an amazing company. I feel like you have an amazing story inside you. And I can't wait to learn more.
Let's just take this moment to give us the preview of what we'll learn in your episode today. - Sure, so I am very active in the sustainability space. We want to do good for people and good for the planet. - Wow, simple.
How does one get that message so refined? And so, so confidently polished. How many years of practice and layers of fun layers of resilience as it takes to just go? This is what I want.
Here's what requires it. Boom, there you go.
- I think I've always been that way.
- Really? - I learned it from my mom. - Nice. - Let's talk about Mom, do you mind? - Sure, we usually have a story script.
We kind of have some insight in your background. But we're doing things a little differently here. We're authentically just learning as we go. If your mom was watching and what do you think she'd say of watching you sit here, speak about what you do?
- I think she would say she's proud of the course that I've charted. - What is that course at you charted? Was it through power, pain, suffering or happiness? - Pure happiness.
- Really? Wow. - I was very fortunate I had a very happy childhood and very accomplished family. So we learned work ethic and happiness.
- It's funny like once you immerse yourself into a successful culture, successful tribe, especially when you start a family within that tribe,
it always takes a village.
Great amazing things happen to your legacy. I feel like based on your energy, you wear that legacy very proudly. What does it truly take to be a woman in power and also crafting a legacy?
“- I think you have to always look for the positive”
in people. I think so many people are negative nowadays. There's always a positive angle. He just have to find it. - I just got a sneak peek that you've been traveling a lot.
Are you looking for this positive energy everywhere you go? - It finds you, you attract it like a magnet. - How does it work? Like, you know, give it, walk me through your Tesla coil. Like, how are you magnetizing this positivity
and how do you know that you're being called in the right direction? - I think just being authentic. We were in the Netherlands last week and we attended a sustainability award ceremony.
Our company was out of the thousand entries. It made the top five finalists. - Wow. - And we were a nobody. We were up against DuPont and Hankle
and all these big companies. My marketing manager, Barbara Schreiner did a great job on our entries and we walked into a room with a thousand people and we didn't know any of them. - Amazing.
- And by the time we left a couple of times it, you know, a couple of hours later. - Everyone knew you. - Yep. - Awesome.
How does it feel to walk into that reality? And just kind of know a little big deal. I got this a thousand, I see a million but we'll start here. How does that feel? - Comfortable.
- It's like bizarre. Comfortable. (laughs) Like you come from a place of warmth and positivity.
You know, how do you preach and teach folks
that are a little less fortunate or travel the different path? - I think most of your personality, it's been says formed by the time you're five years old. So I just try to surround myself with positive people.
People that aren't, don't stay. - Right on. - How? - You know, they say you are the five people you surround yourself with, right?
- Whoever this day are, sounds pretty magical to me. When did you, when were you so self-aware that reality is almost like a big TV show
that it's really, there's always constant,
there's the movies cameras but then there's the other cameras behind those cameras. It's constantly. When did you realize that? Was it just that five or was it like five seconds
into the reality of God's life? When were you self-aware of the woo? (laughs) Good question. Probably in my early 20s.
- Really? Okay. Yeah, my early 30s. - Do you think about those things much? - Yeah, I feel like our brains weren't really designed
for that sort of fun stuff. Like I was speaking to y'all earlier offline. I was born and raised in Miami, but I left to the Bay Area in my 25. That was why I don't know how that was in 2008.
But it was just like a different version of me was just in this reality. But everything that I'd learned and was born in Miami gave me the unknown resilience and the guidance that just like dodging a weave all the San Francisco nonsense
and be like, this is how you all offer it in California. (laughs) And it just within six months I was working at a police station.
“- I think growing up, my dad was in the entertainment industry”
and they'd be shooting a show and he'd bring Beth Midler, John Denver home, forget her when they had a break. He's like, I don't want to eat craft services. We live five minutes from the studios.
So to me it was just normal. - Do. - Did you just kick it with arrow fling? Like dude. (laughs)
That if I grab a word here where she'd be like winging out, that's amazing.
That positive energy needs to be always constant.
But at the same time, having that energy is, takes a lot of discipline. I know where I'm just floating. I just know that there's a moment that I can lose it all. So I'm always trying to grip for straws going.
I've worked this hard to get here in this mindset. Now, how hard do I have to work to stay in this mindset? - Well, I think discipline and preparation need opportunity every day. - Amen.
- You know, it's not about execution. - Yeah, yeah, yeah. - And that's where I think a lot of people struggle. - Well, what's the fear of the execution, isn't it? - Is that it?
- I would say, it's almost like you're asking me like, there's a part of me where that wants to execute, but there's this just underlining fear of like great. You step into this reality. Now you're opening yourself up to all of these doubts.
All of these frequencies. - Be careful what you want, you might get it. - Yeah, exactly.
“So it's like, how do you turn on the Batman to navigate?”
Is that what you do day-to-day meet folks like me and go, you are awesome, you're gonna make it. - What is your day-to-day? - Absolutely. And you can do anything you set your mind to.
- That easy. - You know, it's not just America, but the whole world is opportunity. - Yeah, yeah, yeah. - You just have to not be afraid.
- What is your day-to-day north star? What do you do every day when you wake up? Do you log in and check your email? Do you, what is your, your superstitions? Walk us through your ice baths, you're journaling.
- I just wake up and start doing it, you know? - That's awesome. What is it for you? What is your it?
- I think I'm always playing to win.
- You're so whimsical. (laughing) - I was like, I'm talking to a story book. I'm like, I'm gonna figure this out. Like, look, what, I just think it's something
that's within you. - For sure. - You know, I can teach anyone how to sell, I can teach anyone technical things. I cannot teach them grit.
- No, or intuition within, yeah. So let's talk about your intuition.
“I think you can learn through experience.”
- Absolutely. Let's talk about that your theater background. You said your dad is a performer. - No, he was in the television business. - Oh, even a completely different person.
- Absolutely different craft. As we call it, these days a predator, editor, producer, we call him predators, fighting for the story, creating and building always. Where do you fall into play in your day?
- And the only person in the family that did not go in the entertainment business. - Oh, I was just gonna say, did you jump? Did you jump in the entertainment? Or did you take the other way?
Why do you think you went the other way? What was it? Was it mom? Was it that one bullying? What was the--
- I had lost this left, you know, led me that way. - Really? - What was that pivot moment for you? - You know, when I was in university, I had some friends that were from Mexico
when I graduated, they offered me a job, selling kind of mediums and alcohol polico. - Time shares? - Tough. - Tough, but it was a great experience.
- Oh sure, sure, sure. - And I think a lot of times people that stay within a little cocoon, you know, their view is pretty narrow. - Yeah, yeah.
I see that now being born and raised in Miami, most folks don't leave. And now that everyone has arrived in Miami, the other way around, everyone that's lived here is freaking out.
They're like, well, uh, I'm like, this has been happening all around for decades.
- This is that I'm not.
- It's finally here. And everyone's like, well, what do I do? Dude, you gotta catch up. Like, this is why you have to leave,
grow and come right back. - Not a bad place to live.
“- It definitely is not, but it's very noisy.”
And I mean, that just not through traffic. It just the frequencies and how we're all leveled out here. There's just a lot of aggression and folks just need to, my myself, it's been quite the journey to just go, you're letting them.
That's not impossibly react to the first thing
that appears in your third eye. It's not that important. Let's just chill out and take a break. - Well, that's interesting. 'Cause I grew up in Los Angeles in New York.
- Oh, my God. - My drink sounds, I don't know, the polka on Mexico City. But now I live in El Paso, out in Sleepy West Texas. - Amazing.
- And there's something to be said for that tranquilo pace of life. - Yes, man, you know, I'm 20 minutes drive from the airport and I can go anywhere in the world. - Why?
- I come home and it's just tranquilo. It's very tranquil. - Yeah, yeah, I actually enjoy the fact to live right next to the airport. So when I encourage folks to kick it my place
and shoot content and create art, I tell them, you can come to Miami and you'll be in real Miami, old Miami, not this Disney Miami that we've all biggest out.
- It's done with the noise Miami. - I think you can't smell it and those motels. - Oh, dude, they still exist, man. Those things are still a thing up in North Miami Beach. They're preem, and I love the energy.
- Right now, they're boutique hotels. - They're very boutique, and until it's day, remember my grandmother and my grandfather taken me out 'cause they raised me to the beach and me performing with my toys
and the backseat to people driving behind us. Something fascinating about Miami and maybe other cities. Maybe LA, LA is a good example in New York. Have you ever traveled clearly, you said in a car and looked at the rear mirror
and see the sitting moving backwards? - No, I have it. - Have you ever noticed how it's a different image?
To me, it always reflects to me like,
when you shoot Miami and when you come to Miami to film it, don't film it as a protagonist, film it as an antagonist. You cannot move forward in this reality.
“To be a Miami and you have to understand”
that the frequency is backwards. So I have actually appreciate folks that have understood that and they come pre-hand that. There's a city full of antagonists and we just kind of do things backwards here
but in reality it's forward. And when I talk about things like that, some folks kind of understand and I'm hoping you kind of understand my guff here and some others don't.
My question to you for me. My question to you is, do you feel out of LA? Do you feel out of New York that there's two realities? There's two things happening all at once? - When I look at the rear mirror,
I've got a ranch in Mexico, it's been an hour away from El Paso. - Love it. - And when I go down there for the day to take care of things I come back and there's always awesome sunsets in the rear view mirror.
So I'm watching the whole sunset as I'm driving the hour back. - Yeah, yeah, but there's in that crazy that you live in this reality. Let, that you've created this and is this something you teach in preach now?
Is this something I think you never know
where life will take you? We were just talking about that this morning. - Right on. - You know, people make all these plans and life doesn't go according to plan.
And for sure, so how do people learn more about you? How do people discover you? Do you have books? Is there a website? Do you have a social media handle?
Are you quietly famous on TikTok? How do people find me through LinkedIn? - Okay, LinkedIn's the bomb. How are things on LinkedIn, by the way? - They're great for me, really?
- Yeah. - What's your gut there? Any feedback of 'cause I always like the LinkedIn Avatar is different from the clearly the Twitter Avatar, whatever it's called now.
How is the LinkedIn is so still clean, it's still like the modern Facebook or what it makes? - I don't know, it depends on who's profile you look at. - There you go, there is the... - You go down realize that that profile
is a bulletin word for you, for you and for your business. - They don't realize that. - Oh, they'd meant it, needed realized that. I even preach that and coach that. When I take Zoom calls and I immediately go,
why is your Zoom shot? First of all, I shouldn't be a digital background. It should be a sanctuary, a display of who you are, your colors, your brand, should be in full display,
“you should be at center attention, center screen,”
your follow-in-os broadcast. There's a way you dominate the frame and how you speak on a Zoom call now. That needs to be taught. - Yeah, they do.
- You don't do 'cause Zoom calls like this. Who the hell is gonna demand a sale like that? - All right, I love the people that they don't turn the camera on. - Oh my god, the worst!
I'm like dude, we live in the future in a 20-year-old grade ball. And that's just the, come on. How is anyone gonna generate a connection for a sale or for coaching without the digital way of doing things? What's your era?
- I think I think during COVID, when everybody went to video meetings, I think it really changed business a lot. - Oh yeah. - Positive for some people, not positive for others.
- And it's happening now with AI. I'm kind of curious, what's her take on the AI? - Well, it's kind of interesting. I've been using AI for several years. Staffording design.
- Right on. - And there's more than 50,000 AI programs than everyone thinks of chat, GPK. - Yeah, no, dude. - I love it, you know.
- For sure. - Another routine thing, so my brain is free to do the creative things that only a human can do. - Bingo, yeah. - Yeah, you can have a very small team
and get a lot of accomplished.
- Yes, ma'am.
- But people are afraid of it.
- Welcome to Insights Access. Are you crowded here with staff members
“and people that don't need to be in this room?”
- No, that's very streamlined, very quiet and at peace.
Maybe it's by design, really. We did that intentionally. We understand that the folks that come into these halls
have multiple voices, multiple frequencies
going on through their brain patterns.
“The last thing they need to worry about is, is this all?”
You know what I mean? My love, thank you so much for your time and energy. I'm so eager to sit you down and our Insights Access Studio and Studio One.
“You and I and we're gonna get to the next journey.”
- You ready? - So do you and my love. Thank you so much for doing the thing with me. - Hi, thank you. - My pleasure.
And we are way where Insights Access. (upbeat music) (upbeat music)
