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Thank you, man. And now, macro aggressions. I thought I was all calling. With your hopes. Buddy, I don't know who you are.
You're about to get familiar. Charlie Robinson. Hey, whitey, where's your hat? Wouldn't drop the blame on Charlie and say it's all Charlie's fault. He was a retard.
I get some goddamn guy already killing me. Welcome to macro aggressions. I'm your host Charlie Robinson. If you are watching us on a rumble, band.video, YouTube or your listening. Wherever podcasts are served.
Thanks a million. We appreciate your amazing and continued support over the six years that we've been doing this.
“If you want to connect with me, macroaggressions.io is the website to do that.”
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It's always great to have Scott Armstrong on. I've spent a lot of time with Scott in multiple places around the country. He's a real, he's the real deal. Man, this is a guy who is out there doing it.
Please enjoy my conversation with Scott Armstrong.
So I guess the first question would be, I hear Richard Grover in my head.
What is your offer? What is my offer? What is your offer to the market Scott? Well, what am I?
“You know, I've got multiple offers now, dude.”
It's like it's, but in the context, what we're talking about today. In life, in general, in business, in business as a, as a spouse. What is your offer to the people? Let me start with my hook. Because some of your audience may be familiar with it with where I come from.
And it's like, you know, I'm like, You know, hardcore conspiracy theorists. You know, made my bones in the podcast world during the COVID era of vaccines and just doing all kinds of crazy stuff. And then I started my own entrepreneur journey. Like, kind of by accident in 2022, where I moved to a new town.
And I'm just like, I started doing like handyman work, like just to kind of pay the bills. And then that turned into a whole construction deal. And now I've pivoted into doing like construction, marketing, like, like helping, like helping construction companies with their marketing, like their social media, like really high end video of their job sites. And then running like Google and meta ad campaigns stuff like that.
So I'm learning a bunch of new skills. But anyway, in the process, doing that, I realized that actually actually, okay. So I had like a light bulb moment when I was, I was lucky enough to go through Richard Grove's autonomy course. And, and luckily, along with that, I get a lifetime subscription or membership to it. And I check in each season and blah, blah, blah.
I was listening this last season to one of his lectures. And he was playing a video from a guy named Myron Golden, who's like this entrepreneur kind of influencer type guy. And the whole video is, it's like the title of the video. I think it's something like, we've been programmed to be poor. And, and like, Myron gets it.
Like, he's not like a truth or per se. Like, he charges like $30,000 an hour for like consultations. Like, he's big time, like business strategy guy. And it doesn't like all these big lectures and presentations. But the whole idea is like, you've been programmed to be poor.
And he said something in there that really shook me to the core.
And it basically said, if you're not making, if you're not running a business,
making $50,000 a month, then you don't have time to worry about anything else. You don't have time to watch TV. You don't have time to play video games. You don't have time to watch Netflix. And I read that as you don't have time to be like researching conspiracies.
“That's what it spoke to me. I was like, yeah, dude.”
And so the thing I've been kind of saying is like, I've been more worried over the last 10 years about why, you know, whether or not Michelle Obama has a dick or not. And why not why I'm not running a business, making $50,000 a month revenue. And I was like, bro, and it just like just reframe everything. Like almost instantaneously.
And I was like, okay. And this was a little while ago. And then so I realized, dude, I was like, I'm like, I have to. I have to figure this out. And so I'd already been down this entrepreneur rabbit hole.
And I've just been obsessed with it now. Like learning all the back end systems, like learning what a CRM is, customer acquisition systems, like learning how to run paid ads, like building skills. And I'm like, this is the, this is the rat. These are the rabbit holes.
I am wanting to go down now. Like like learning how to run a successful business. So that's anyway. So then I've just kind of scrapped rebunked. Like it's still floating out there in some place.
But I just rebranded everything to this new. Well, for one, my local marketing agency to this new show. I'm doing called, I fired myself, which is introducing or interviewing successful entrepreneurs about their journey from the nine to five into entrepreneurship, which then leads to a school community that I've built.
And if you're not familiar with school, SKOL is kind of like an online, you know, just like an educational platform. It's called, how to become an entrepreneur. And my whole goal is to take help people who are maybe stuck in the nine to five or maybe all my conspiracy friends were trying to figure out how to like get,
you know, more freedom in their life. Like I don't even know, like if they don't even know what offer to make. We can help you get skyd through that process. We have a whole entrepreneur roadmap series and then a whole series on sales. So that's where I'm at right now.
So anyway, there you go. Wow, that's a lot. Yeah, you're offered it. That's a lot of offers. I mean, but that's, but that's, but you wouldn't have been ready for this.
No. During the COVID or you know what I mean? So it's like you everything sort of builds upon itself. Like the conspiracy research you did was not for vain, you know, in vain. It was, it was building upon, you know, it was, it was showing you how to like work for yourself
“and dig into what's real and what matters and, and how, you know,”
we all go down those rabbit holes. It's a valid poverty to be in the independent media, you know, unfortunately has been that it doesn't have to be. I think of that.
Do it right and, and, and I've always, you know,
you know, I'm always aware of that balance between like the honesty and purity of a show without any advertising. Right. And then the reality of the situation, which is, hey, if I don't make money doing this,
I have to go do something else.
Exactly. And I don't want to do something else. I want to do this. And so you go, okay, well, where's that balance? Well, in, in my life, in my, in my business here of, of macro aggressions and activist posts and things like that.
I have, you know, I have had to turn down advertising. Yep. It was incompatible with my values. And that's tough to do. I mean, it's easy to do because it's incompatible with your values.
But it is tough in the sense that you need the money. You're not like trying to turn away money. You're not in a position to turn away money.
“And sometimes you have to because of, like, your value system.”
So what you've built over the years has been this just incredible value system.
Not to mention, like, a, a plus, uh, network through autonomy. If anyone is unfamiliar with autonomy, let's kind of start there because you and I had the pleasure last summer of, of co-hosting grand theft world with Richard Grub, you're still doing it. I, I parachuted in for two months during the summer on Sundays.
It was a lot of fun. And thank you guys for the opportunity to do that. Thanks for coming and giving us some backup. That was great, man. It was, it was fun to do it.
So, and I'm familiar with autonomy. Of course, there are a partner of macro aggressions as well. But you've gone through that program. What did it do you? Well, it's so interesting how all of this kind of came together.
So I, like I said, I moved to Nashville. And my career was as a drug and alcohol counselor. Like that was my career. I was still like I'd gotten fired for not taking the shot, basically. And, and I moved here with every intention of getting back into that line of work.
That's one of the reasons why I picked Tennessee is because my, my certification is a drug and alcohol counselor transferred over to Tennessee. I didn't have to go back to school. I didn't have to do any of this other stuff where it's like Texas and Florida. Those two states.
I would have had to like go back to school to get the same equivalent certification. So I was like, okay, so Tennessee. That was like my main reason for coming here initially. And so I got here. I started applying it treatment centers and in the meantime.
I was just like, man, I got to get some money in the tail. So I just made a Facebook post that said I've got a truck. I've got some tools. If anybody needs some help, just let me know. And I, you know, I didn't really have that many skills at that point.
I was a little handy, but I just, you know. And then work started coming my way.
Like I had one of the first jobs the lady reached out to me about putting in a
replacement or mailbox. And I was like, yeah, I guess I could do that. Maybe I watched a YouTube video. I'm like, okay, that doesn't look too hard. I can probably figure that out.
And then just kind of snowballed from there. I started getting lots and lots more, you know, people reaching out.
“Hey, can you paint like our guest bathroom or something like that?”
Can you do some wallpaper? Can you fix a few fence posts? And so these things start coming in and as they started coming in. I'm like gaining more confidence, buying more tools as I need them. And I started taking on a life of its own.
And after about a month of that, I told myself, I told myself, like, I really, I was like, Did I just start my own business? Did I just start a handyman business? Like completely by accident.
I was not at all in an entrepreneurial mindset.
And even still this whole time, I was thinking that this is just going to help me pay the bills. And tell I can find a paycheck job until I can beg somebody to give me money every two weeks. Like that was still the mentality I was in. And so around this time, I had also just, I kind of, I was in the grand theft world community as like a paid member, right?
And then I interviewed Richard, I interviewed Tony Myers, I interviewed LD, all the people involved in grand theft world. So it was kind of like peripherally like colleagues with these people. And I was in Austin and actually I was hanging out. It was one of these info wars events that like,
Oh, and Troy was putting on. I was hanging out with Rob Doe. And we were at Rob Doe's house. Like, myself, Matt Baker, Frank Kavanaugh, we're like at Rob Doe's house. Like in this swimming pool, hanging out, I was like, it was like legit, you know, hanging out.
And we had, we had a channel on Band-up video. Like started off with Trude Zilla. And then my rebunked show had a channel on Band-up video. And I was talking to Rob. And I was like, and I think maybe you had a channel on at that point.
Maybe I'm not sure. But uh, or I might have, I don't know, I don't know. Anyway, whatever it went down, like I was talking to Rob. And I was like, dude, I'm all these shows out there.
“There's really one show that you should have on.”
And I've on Band-up video. And that's Grant F World. He's like, okay, cool. And so I put him in touch with Richard's team. And I helped Richard get his, get Grant F World on Band-up video.
So Richard reached out to me personally. And he was like, bro, thank you. That's so huge. I want to show my appreciation. I want to give you a scholarship to autonomy.
So he gave me a scholarship to autonomy. Wow. And I was very lucky with that. And I got in and I took it very seriously. Because I don't know if you know about like, people that get things for free.
They don't take it as seriously. But it's a lot of money for something. And then they take it very seriously. So I was trying to take it as seriously as a person who'd paid the full price for the course. And I got so much out of it.
And this was literally around the time that I just like the idea of entrepreneurship had just,
Like, I stumbled my way into entrepreneurship on action.
It was an exact same time that I got like a scholarship to like,
one of the highest-end entrepreneur courses out there. And so that was just like divine destiny right there. And then it's just through that course like Richard explaining like what an offer is. How to bring it off for the market. Like so much of it is mindset.
And when I've learned up until now that so much of entrepreneurship is just mindset. Not only reversing everything we've learned in schooling, even higher education. Like none of that prepares you for entrepreneurship. Okay.
And then just a lifetime of all that goes into just like, you know, it's almost like a reversal of so many, so many aspects that make you quote unquote successful in like a corporate job.
“You have to like be do the opposite of that in the entrepreneurial world.”
Like for example, failures a good example I use where it's like in your corporate job. But last thing the world you want to do is fail. It's like, oh, failures the end of the road. That's like the last thing I want to do. I'll get fired.
I'll get demoted. I'll get it right up. Like failures. You're like scared to death at failure, but in the entrepreneurial world. You're like, you just, I know I'm going to fail.
I know I'm going to fail. And I just tried to have so much forward momentum that I fail as quickly as I possibly can. And then just like iterate and grow and learn and just keep moving forward. So it's just like anyway. So so yeah, yeah, autonomy taught me so much.
And I'm like so much for me in that sense that it really set me on this path that I've just never.
Never kind of like taking a step back from since then. I really, it was just so crazy how that happened came into my life. It's just the most magical time in the most magical way. It's so crazy. That's I think that's how it happens.
That's how my my sports media training company came out was that I was at a bar in Santa Monica, California. I ran into my buddy who had gone to boarding school with. We played baseball together in high school. He's a couple of years older than me hadn't seen him in a while. What are you doing?
He said I'm doing that. I'm working with Pete Sampress doing media training like helping him. I'm the what do you what's your job because I'm an actor.
“You know, I'm acting doing real acting and I was like, what's this media thing with Pete?”
What are you talking about? He's like when I help him with his, you know, I go, that's like, you don't want to do that. Like that's a job. There's like a thing. There he's like a ready thing.
So I was like, oh, I'm kidding.
Like you could you could do that with not just with Pete, but with all these athletes.
Yeah. He goes, well, I don't know. I mean, I don't know how to do that. I don't know. I mean, I don't know.
I don't know how to, I'll do that. You know, and so we're in the bar. And by the time we left the bar, I told him, I'm quitting my job tomorrow. I'm walking into the Deutsche Advertate Agency that I worked for Donnie Deutsche's ad agency in LA. I'm quitting tomorrow.
And you and I are going to do this. It's going to be full time. Like no bullshit. You quit acting. I'll quit doing this.
You goes, okay. And that's and we did it. And that's how we started. So it's his company. And it's mostly his company.
I have a small ownership. But that was what launched it. And it was like, how did I know we were going to turn this into the biggest sports media training company in the world? I didn't know exactly how it was going to happen. I just knew that if we were.
If we said about to do it, we had a good chance of. We had a chance. If we just talked about it. We're going to get nowhere. Yeah.
So you kind of. So I burned the boat behind me. I did that. I went in the next day. I walked into my boss who totally surprised because I was not disgruntled.
I said, I've had a change in my life. I've decided that I don't want to be here anymore. And I want to do something else. And they said, run. Go on.
You can't, man. It's so awesome. I love that. I mean, everybody has a different story. And that's what I find out with the.
I'm so proud of myself show like I'm literally trying to pick people's brains. I learned about that story. The transition from nine to five in entrepreneurship. So like you're burned the boat strategy. Scary.
A couple people like that. Yep. Absolutely. You know, what. What I try to teach in my little programs.
Like I have like a healthy roadmap where it's like, OK. So you come up with your idea. You validate your idea with the market. See if something people would actually be willing to give you money for. And then here's like a road strategy to kind of build that up.
And blah, blah, blah. But anyway. But I think that also the burning boasts thing because that's the big part of mindset is like, in the entrepreneurial world, there's no safety net.
“Like you, you have to your income, your success and failures.”
All of it's 100% of your shoulders. And it's all about your discipline, your grind and all that stuff. And so if you believe in yourself enough to take that leap. Then that sometimes it's like, I can tell like yourself. Me or that type of personality where it's like, I'm jumping out of the airplane.
I'm going to stitch my parachute on the way down. We're going to figure it out as we go. And I believe in myself enough to know that it's going to be good. You know, you have to have that mentality. Yeah.
And in looking back on everything that had to happen in order for things to be successful in whatever it is.
I'm looking, I'm thinking about this particular company of mine, in particular.
There's no way we could have dreamed of how it happened.
You know what I mean, but you just have to put yourself in a position for good things to happen.
“You have to, you have to get lucky for sure in some respects, but you have to put yourself in a position to get lucky.”
And if you're not doing that, if you're somehow like waiting for the universe to deliver something, I mean, there's something to be said about being proactive. I mean, I've had the hardest part I've had is like, is the part where you are supposed to sort of let the universe deliver things. Because I'm like, I feel like I need to do. I need to make it happen, right?
And sometimes the thing that's coming is just it's on a different schedule. How did you reconcile that? You're, everybody's timing is a little bit different, right? Like, had this happened to you early on in your life. Clearly, you were in a different space.
It wouldn't have worked, but how do you balance that?
The timing of like, well, the universe is going to put me in the right place at the right time with, I got to make something happen. Also do, you know what I mean? Totally. And it's a very interesting one.
It's like kind of going back to the beginning. Like, all of this is as a result of, you know, having chosen to start a podcast like during COVID. It's like, if the world had, and I'm sure a lot of people could relate to this. If the world hadn't gone insane and locked down and gone insane, then I wouldn't have been like activated.
I wouldn't have turned into like an extremist. You know, I'd still be walking in the criminal. Yeah, thought criminal. I'd still be working in a cubicle as a social worker in Oregon. Like, that scares me to death to think about that.
That's what I'd still be doing. No, no disrespect. But it's like, if I didn't know about these topics, I'd probably, I'd probably be a vaccinated social worker in a cubicle in Oregon right now. And I can't even imagine that existence right now.
But anyway, let's say the vaccinated part. Nothing gets a cubicle working. Social workers, but the vaccinated part, I am like, yeah. But so the timing, like, in all of our lives, there's like, pivotal moments that change the course of our entire lives, absolutely.
And I can trace back so much warm at now, too. A lot of little pivotal moments. And so I do believe in like, just the divine nature of timing and things happen in their own.
“Timing and schedule, but then also you have to take action too.”
And so I think that that God or, or, you know, whatever you want to call God, recognizes and, and will meet you halfway in a lot of ways. So if you're willing to put in the effort, if you're willing to create the space for the blessings to come, the blessings will come. But you also have to put in the work and it takes a lot of discipline.
And it takes a lot of sacrifice and, and discomfort in the beginning so that it has to pay off in the end.
And it's just, it's, it's just really amazing journey.
It's like, I, I do, I'm a firm believer in the idea. It's like, where your attention goes, the energy flows. And I, and that's like, I can see that so tangibly in my life, where it's like last year, the year before, mostly the year before last year, I was making the transition over to like more of the marketing side.
But like the year before 2024, for example, I was trying to build and scale construction business and get more Lee. It's mostly like handyman type stuff, but I was involved in some pretty big projects. Like, like, like, like, whole home like remodels and additions and stuff like that. And so, you know, trying to figure out how to get more leads, trying to figure out how to
do the social media thing and all that, which kind of was how the new marketing thing was born out of. It's like, I'm like, I hate doing this. All the guys I see that I'm working with don't even have Instagram and I can edit videos. So let me just help them with that and I don't have to build decks the rest of my life. So that was, that was where that came from initially.
“But, but it's like back then I was all focused on construction and that's what I was getting back from the universe.”
I was getting leads for construction jobs and all this stuff and then I switched to putting my attention into. Marketing social media and now that's from getting back. I'm not getting anything from, I'm not getting any people asking me to come build a deck or paint their house. I'm getting conversations with general contractors about their social media. I'm having conversations with, you know, people that do events that want me to come do video for their events.
Stuff like that. So it's like in this new realm and that's when I'm getting back from the universe. So it's like I'm I'm going halfway and the universe is returning what I'm putting out there. And so I believe that yeah, there is absolutely an element of luck. I think for me a lot of it's been networking, like getting out of my comfort zone and going into as many networking groups as I possibly can.
I'm lucky here in Nashville. They have like a networking group that meets every day and various different parts of the city. And there's usually like 70 plus people at each one of these networking groups and and already it's like every time I go. I leave with like that many business cards of people that are either prospective clients or people that are like,
Could be colleagues or collaborators or just whatever dude, it's crazy.
It is crazy. And now with my podcast that I fired myself podcast, I've been I've had this like it's that's like a way. It's like the ultimate networking tool because I've been just pulling people in from my local community here and here in their stories. And it's like, instead, you know, you know, the marketing world, everyone's like, oh god, there's a marketer run. They're going to try to get, you know, but it's like, I can I can walk into the room and be like, yeah, I'm a marketing guy.
But why don't you just come talk to me on my podcast. Let's hear your story. And it's like it warms people up to it's like it's like a great lead magnet for my local networking too. You're also out of the conspiracy verse as well. So maybe you won't get throttled as hard.
And exact dude, I told him telling you what, I've always dreamed.
And some of your audience might think, oh, he's just chill sell out. So I've always dreamed of having like a YouTube show that is like a podcast that's like YouTube friendly. Yeah, but it's like this whole year. I've been podcasting for almost or this will be our six year, six year coming up on six years of podcasting. It's like, it's like up until now, I literally could not even conceive of a show that I would even be interested in talking about that was YouTube friendly.
So there you go. But now you've got it. This watch, it'll take off and then all your conspiracy stuff will come back to haunt you. It'll be like, did you know this guy is like a tinfoil, have we're in conspiracy series? I've tried, you know what?
I kind of tried to like clean up my online media presence a little bit. Like, I still go hard on my telegram channel, but I did rebrand pretty much everything over to the, to the I fired myself and trying to be like, an entrepreneur guy, you know what I mean? But it's like, and it's like, it's interesting.
It's like, I, I'll always be a conspiracy theorist.
But it's like, I've been saying, we can't just be conspiracy theorists. You guys like, we owe it to ourselves. We owe it to the world because we are, we are the elite. Okay, we are the elite because we have compassion. We really care and we learn, we have a way of critical thinking and discerning information and we owe it to the world to become successful.
Okay, we owe it to the world. Yes, it will be successful because we see things that other people don't see and we're very focused on solutions.
“And that's the best way to start a business.”
There's a problem. I've got a solution to that problem. Boom, there you go. Right, so what are we doing? We're talking about this system.
It's not just broken broken, but it's like meant to be broken. And we're building a parallel system. We're building something outside of that. So that's why I encourage people to go to an archipelago more so than anything else. The entrepreneurial spirit there is contagious.
You know, he just feel like you can do anything afterwards because you're meeting people who are doing it. And you're going, well, like, it's all theoretical till I met that guy. And that guy's actually doing that. You know, and I'll watch his presentation or maybe sign up for his workshop and find out the details of how he does. I mean, it's very inspiring.
“I think I think the anarchist community is just half a step away from the entrepreneurial community.”
Exactly. And that's who I'm trying to reach man. It's like this and maybe it partially why I'm so excited about this. Because like a lot of this is new information for me over the last couple of years, few years. The idea that, you know, there is there are like formulas for running a business and like how to build a business.
Like, okay, first of all, how to like structure it. How to even get your foot out the door. But then there's like practical skills. Like, okay, let's say you're in some sort of sort of like lead generation business. Like, I am not not only for myself.
Like, I need to figure out how to get customers or clients. But then that's a service that I'm also providing to my clients is like, that's my basically in that business, that's my offer. Two construction companies is I will get you more leads and make you more money. And I come from your world, I speak your language.
And that's part of my marketing thing is like, I always have like a hard hat on in my like Instagram videos.
And so like, I'm the video marketing guy with a hard hat. And then I always joke around like, does your, does your videographer, does your marketing guy even own a hard hat? Come on now. You know, you've got, you've got the personality for it too, or you're, you're, you're simultaneously enthusiastic about it. But you're not so like uptight.
You know, it's, it's, it's a good, it's a good. So what's, so, and, and so they feel comfortable with you, right? That you, you know, they know like you, you're, you're not bullshit. You come from the construction, what you, you know, you understand a little bit about what they're talking about. That's, really.
“I think that's, I mean, I have, have you ever done sales?”
Have you ever done sales? I have, that's a great story. I'll tell you about this. So honestly, no, like, not, like, as an employee, I've never done sales, like working for a company doing sales. I've never, never really been in that realm. And so what happened when I, when I, when I, when I first really started trying to get,
But I first, like, hard launch this, this marketing thing, I was like, okay, how do I get customers?
I was like, I was just like pulling up on a job sites with a camera.
I'm being like, hey, let me make you guys a video.
You know, mostly I wanted it for my portfolio. And so I used, I did that to kind of build out my portfolio. And then it turned to like, I was just cold calling cold DMing. I'm like, how do I get a customer, like, I don't even know. And then I learned paid ads.
And then I started running at Facebook ads, like meta ads. Did they work? They work? Yeah, I, I've been, yeah, I've been getting leads. And, and it's, it's, it's kind of been a whole thing that I've been learning how to do.
But it's, but it's been great. And so now I feel confident offering that as a service, because I know how to, how to not, it's so funny because now I'm like a, a data guy where it's like, I have to look at the data of the ads that I'm running
and see, like, where in my system, I can improve or what's, what's working,
what's not, and like, you know, so the data tells you, like,
“is that your ad is that the commercial itself, is it what you're writing on it?”
Is it, like, your lead form? It's like, where is it breaking down? Like, the data will tell you, it's kind of crazy. So it's not, it's not, it's not like, the evil type of data, where I learn about every single detail about a commercial.
It's more about their behavior, like the click behavior, like the click behavior, will tell you exactly what's going on with your ad. If it's successful, if it's working, if it's not, and where it's not working, and what to scale, what to cut, you know what I mean? So it's interesting stuff, so learn all this stuff.
So then I start again leads, right? And then I started sitting down with, like, general contractors, like, like, my exact customer avatar, I'm sitting there like in a sales meeting. And I'm just like, I'm like, I don't even know what to say at this point. Like, I was hoping that he would just see the value of what I'm offering
and be like, cool, yeah, we're gonna get started, but it's like, then I realize, oh, no, I actually have to, like, so then I became obsessed with sales. And that's the thing that I've been like, just trying to just, like, absorb more than anything. It's just learning, like, just practical tips.
And I feel like right now I have a good sales system. And then it's gone from me not having, like, I was just like, like, just treading water, like, just, oh, my God. And now I can sit down with somebody and I can close the sale very confidently because I can walk them through the whole, like, you know, intro, discovery phase,
pitch, offer, objection handling clothes, like, I have that formula. At least in my head and I have some awareness of what to say. And before I didn't know any of that stuff, and so now I'm like, boom, dialed in, it's great. And that's the type of thing that I'm so passionate about.
It's like, almost conspiracy people. It's like, nobody taught me that. Nobody's ever going to teach you that. Ever how to, like, take your offer, build an offer, take it to market, market it, get a prospect,
and then close the sale. And so I'm trying to, like, try to bring that to the people.
“That's what I'm so passionate about right now.”
So yeah, yeah, I mean, not all sales people are created equally. I mean, I went through sales training for three months in, when I worked for Pulti Del Webb back in 2003. And we, I mean, I remember one of the guys who wound up becoming one of my friends. He was, he was such a good sales person that they, they said,
you just have to teach, like, we need you every now and then to teach. And, and I, you know, you think, like, oh, I know what I'm doing. And then you meet that guy and you go, god damn, like he walked, he'll just walk you into, you don't even know that it's happening until, until they, the post-mortem when he breaks it all down is to what he was doing
and how he was manipulating you and you feel kind of stupid. But, but, but the guy was so, so likable and so charming and so not schwarme that you didn't feel like you were being sold. So there's a psychological component to this as well. It's like, people love to buy, but they hate being sold.
So you have to find where that point is where you can, you know, get them to buy without being overwhelming because, you know, if you've ever had some, it's just too much. I mean, like, the sale might have happened, but like, the pressure was too much that I had to walk away.
So, you know, some of that that you can teach, some of that you can't. You know, I mean, there's some people that are just naturally more engaging with other people and make other people feel more comfortable than others. I mean, some people are not should not be in sales. Totally. Yep. No, I think so.
I think that's true. They can be a business operator, but they need to hire someone in sales. I can do the selling. But it's like, you know, that's, that was just another big red pill about sales as well.
That I, I first learned about an autonomy and Richard does a great job of breaking this whole concept down.
Or sales, okay. So like, you know, some Hollywood movies that stand out like, if think just fill in like any, like, used Carl's car salesmen type guy or like, Saul Goodman type character or like the scene in Fargo where he's like trying to sell them like the coding for the car and the customers like you sound of a bitch.
“How dare you, like, like, like, that's what we have in our,”
our mind as sales is someone who's like, unethically trying to convince you to buy
Something that they know that everybody knows you don't need.
I know you don't need it.
“I know that you know that you don't need it.”
But I'm trying to convince you to buy it. Anyway, like that's sales. That's not what sales should be. Especially if you have a business and you have a solution to somebody's problem. Like if you genuinely believe in your solution to people's problems,
then sales becomes like a journey where you're just trying to take them on that journey with you to arrive at the conclusion that not only yes is this is,
well, first of all, they have to realize that they're in pain and that they have a problem.
They don't, they don't recognize that they have a problem or that they're in pain from that problem and they're not going to purchase anything from you. And so, you know, they have to first, you know, usually if they come, if they are coming to you, like, with my lead generation campaigns, if they're coming to me, then all I have to ask is like, so why do you book this call?
Like what's, what's, what's, what's, tell me a little bit more about that. So, and they describe their pain. And then, if you realize that your solution is the solution to their pain, and you can alleviate their pain, then it's just a matter of taking them on that journey to where they, not only recognize that yes, this is a solution to my pain,
but that this person is the best option for that solution, then poof, then they just say, yeah, then it's like poof. And that's like one of the things I teach is that there's, and this is the way it was taught to me, it's like there's seven things that every single person needs to believe before they'll buy something from you.
And let me see if I do this off top of my head, so it's okay.
“You have to believe that they're in pain.”
They have to believe that they can't fix it themselves, because if they think they could just fix it themselves, they won't buy it from you. So that's doubt, they call that doubt, cost of inaction. So it's actually costing them more, not to fix this problem. Like for me, for example, it's like saying like, okay, so how much is a construction job
worth to you? They're like, oh, you know, average about 20 grand, maybe 10, 20 grand. Like let's just go 20 grand. If we're running a lead generation campaign, and we can get you maybe two more jobs a month. Like, what does that worth to you? They're like, you know, yeah, like 40, 50 grand a month, maybe.
And I'm like, okay, so my fee is then a no brainer at that point. And they're like, well, yeah, I'm like, okay, cool. So we've already astasso then what you're doing is like at the end after you drop your price for your services, they're going to have all these objections of a God, it's too much money, it's blah blah blah. Well, we've already established that it's nothing compared to what we're going to,
hopefully, deliver you know what I mean? And so the cost of an action is too high.
“The desire, you have to paint in their mind that they're desired outcome.”
Like, okay, let's fast forward a year from now. And this is all like a slam dunk, working great. What does that look like for you and your personal life and all that stuff? They're like, oh, it's amazing. You know, so you paint them, a picture of what they're trying to go.
And then money, they have to be able to think that they can get the money to pay for your services,
one way or the other, right? And then they have to trust that the solution is the solution to their problem.
Like if they don't think, and that one way you can do that is just say, okay, so let's say this is free. Let's take money off the table, do you think this will solve your problem? And they're like, yeah, of course, they're like, okay, cool. So you establish the trust part and then the support, that's the big one. Support is does your wife support this or husband and does your business partner support this decision.
Because then that's another big one that comes up is like, all right, cool. Thanks for the info. I'll talk to my wife about it and we'll get back to you. And then it's like, you can actually, all the objections that people have at the end, you can actually handle it in the beginning. And you can actually address each one of these objections in the beginning while you're talking to them.
And that's part of like probably what you're talking about when you don't even realize that you're being sold to. It's like, it's not even, you know, it's interesting because I heard you say manipulation. I hear it and as I see manipulative, it could be manipulative, but it's like, it's like, positive, MK altar type stuff where it's like, I know, I know you better than you know yourself. I'm trying to help you see it for yourself too and see that I can really help you.
And you're sitting there as the prospect you got your guards up. You're like, all this person's going to try to sell me something. And so it's about like trying to pull those guards down. And I know one of the best pieces of advice I heard is it's like, in a sales meeting, it's usually like me, the sales person and the prospect on the other side of the table.
And it's like an adversarial thing. It's like me versus the person. But what you want to do is you want to, you can do this right in the beginning position yourself. Like maybe not physically, but like you're on the same side of the table as the prospect. And it's YouTube versus the problem.
So the problem is over there and we are going to figure out how to solve this problem together.
And so it's not me versus the person I'm selling to. It's like that type of stuff to. I used to do something in a del web when I was working there that was pretty unconventional. But it worked for me. So we'd have access to and I was in a big sales pavilion.
And we were selling like 120 houses a month there. And we had a 10 year build and we were just crushing it.
So people would come in and I'd take them through the model.
I'd let them go through the model.
“And then they'd come back and I'd chat with them for a little bit.”
If we wanted to go look at some home sites, we'd go get in this one of the suburbans. We'd go out and look at where we were building. Because everything was like you weren't getting an actual house. It was going to take four months before it started construction and then another four months to build. So we were looking at home sites and things like that.
And if they were, if they were sort of warm, I'd take a little detour and I'd drive them down this down the hill. We had a huge community top of the hill. Right, kind of down at the base of the hill, I drive them and say come come with me for like two minutes. I just want to show you something real quick.
And I'd go to the grocery store. And they'd go, what do we do? I said look, I don't know what grocery store looks like in Maryland where you're from. But I want you to see this grocery store because this is the grocery store that you're going to use. This where you're going to be shopping.
I want you to see it. It was beautiful. And so I'd walk him in. Not a big dad. Walk him in one entrance.
We'd walk down. Look through all the aisles of produce, section, frozen. Oh, it's okay. And we'd walk right out and get back in the sprint. And then we'd drive psychologically.
We would drive back up the hill up the hill to get to the sail site. And we would end there. So I would that's what if they could. Why? That's just crazy.
I never thought we'd go to the grocery store.
I said, well, look. You need to be realistic about this. You're going to be living here. This isn't some fantasy. You're going to be living here.
And this is the grocery store. You're going to go to two or three times a week or whatever. Like I want you to know what you're getting. You would look at each other and they'd go like, thank you. Yeah.
Thank you for like showing me reality. And and and I would do that in my boss. Just thought that was the funniest thing. But I crushed. Yeah.
Because I was doing things differently than other people were doing. And I just I came at it from a different angle. It wasn't burnt out either.
“I think a lot of people were kind of burnt out.”
I was like, you, I was super enthusiastic. I was like, this is going to be the greatest thing ever. And what and and because of that mindset. I don't know.
I mean, I think my first quarter.
I set the record for sales for in in Las Vegas del web history. And then my ex wife broke it for Palty. But like. Yeah. We were we were.
I mean, it was like. I learned. I was like, boy, you know, sales is one thing. But like human psychology is another thing. We're we're just, you know, and in my line of work.
This is the most expensive purchase they were making. And if it was, you know, depending on which community I was in, it might have been the last purchase they were making too because where I was was like an active adult community. So I did like take into account that these people are not just looking at this home. It's like, oh, it would be great to sit out in the back and have coffee. They're also recognizing in an age restricted community that this is the home.
They're probably going to die in. And I had to keep that in mind as well. And in fact, and not be disrespectful or say anything. You know, because I've got a big ass mouth, of course, and a smart ass sense of humor. I got to, I have to, I have to dial myself down a little bit in certain circumstances.
And so. But I just got, I can't tell you how many rakes I stepped on over my, you know, of saying the wrong thing when I shouldn't sit at or, or, you know, over selling something that I should have soft pedal.
You know, our should have, you know, never, you're going to have to make mistakes.
I think you're going to have to go through that and see all that. I mean, but that's, as you said, like, it's not failure. It's like, you're going to fail a lot, but it's like, it's just kind of like, it's like a little detour. Like, okay, well, maybe we don't go this direction. We just, we go off a little, change the course by a couple degrees and we try it.
Try it this way. See if that, we hit a wall again. All right, maybe try this, this way.
“Great, great work. See, that's what happens when you're persistent.”
And then you do that once and you go, oh, this is actually how you're supposed to act. And then the next time that barrier comes up, you're like, oh, fuck it. Yeah, we'll figure out how to get around this right. And you have that confidence to totally do. You deal with the problems as they come.
Oh, yeah, that's such, it's, it becomes like a muscle. And then you, you work your muscle out as like the entrepreneurial muscle where it's like, and it kind of for me, it's like with podcasts. I've started so many podcasts where it's like, helped other people start podcasts. I just know what you got to do.
You got to go do this, this, this, this, this, this, this, this. It's just like, okay, I just know what to do. Same thing, like, you get that level of confidence with starting a business. Like, I've started many business ventures. We started like a colloidal silver business.
But I couldn't, I couldn't get like consistent batches. I was Bruno right here in my house. And maybe something I'll revisit at some point because I love Bruno colloidal silver, but it's like to get consistent batches that I can actually like sell. I wasn't quite able to meet the benchmark I was going for.
I, you know, but that's not a failure. Yeah, that's, that's just a, that's just a, oh, yeah, we, we kind of tried that. And then we hit a, we hit a speed, but the next time you dust that off and do it, you're, you're going to, you know, totally, totally. And so, but then it's like, but it's just like, okay, whatever, just move on to the next thing.
It's like, okay, you buy the domain name, you find this.
You get the Instagram handle and just all these things. It's like all, all the steps that go into building a business. And so it's like, you get, you get confidence too.
And again, like on the, on the second, the failure thing and like sales is a good example of that,
where it's like kind of the rule of thumb. And this is probably like old school, like zig-ziggular type stuff, where it's like, it's like, you, you, you, it takes, like, for, it takes 99 knows before you get your first yes or something like that. It's like old school 50 salesman. It's like, you have, but, you know, for every 99 knows you're going to get a yes,
“but you have to get those 99 knows before you earn that yes.”
You have to earn that yes by getting 99 knows. And that's the part that people just, it's the opposite of a paycheck job. The paycheck job is like, you're avoiding knows at all costs because you have to deliver. You have to perform. You have to, to succeed, but it's like, like, yeah, if you're, if your job said,
go get me 99 know, like, you're almost going to say go get me 99 knows. And then, at the end of that 99 know chain of events, you're going to get a yes. It's like, but in the entrepreneur world, like, that's what it is. You have to just scrap and figure out every single aspect of it. So anyway, I mean, part of what I'm hoping to do is like,
take some of that away from people where it's like, you know, you don't have to figure it all out from scratch at the very least. And then also create a place where you have like a community of people. And we meet every Saturday morning to do like a little strategy zoom call. But like, but it's like, you don't have to figure out completely from your own.
Now, I'm, I'm just going to straight up like, I'm not the guy that's, I listen to a lot of these pot and this is kind of part of what inspired this podcast. Like, I listen to a lot of these like entrepreneurs coaches like Alex or Mozi dude, like, I love his stuff. It's unbelievable.
But he's out there teaching people how to like scale a business from like 1 million
“to like 10 million and beyond, you know what I mean?”
And I could not find a podcast about interviewing people's journey from the nine to five to entrepreneurship. And again, with the course, like the course that I'm building out, at least right now, it's not designed to take you from a million to 10 million dollars to 10 million dollars.
But I do have insight and, and, you know, a lot of information and just a real life experience about navigating those first steps into building like a successful business. Right? I was talking about the thing I was doing pretty good. I'm doing all right so far.
And I'm like, you know, I'm still still new at it. But it's like the core principles. The core principles is like validating and offer, you know, getting your first customer like stuff like this. And then the mindset, which is so much of like,
not almost like 90% of it. It's just mindset, dude. And so that's where I feel like I can deliver and really help people, especially if you know me, you know my journey for listening to this. You've been down this path of like conspiracy research and you're like,
well, what's next? This is the next natural progression guys. We have to break free. So anyway. And we've got to get out of the imposter syndrome too.
Like there's, there you feel like, oh, it can't happen to me. That only happens to other people or I'm too young for to have success. Or I'm too this to have success. That held me back in my 20s big time. Was this self-imposed belief that that can only happen to people
who are a little bit older than you or have a little bit more experience than you or have done this or that. And I kept waiting for that. And then I got to that point and I realized, oh, it was all bullshit. All along like you can just, you know,
you, I should have never been intimidated by that.
And so I had to get some of it as like having to get out of my own head. And you talk about like the 99 nodes. Well, when I worked in commercial real estate and this was my, the job I hated the most. This was my, but you got to have one.
The, the award that they gave out was this, it was like a, like a plaque. I had it like the shoe and inverted shoe, like the sole of the shoe. And it was like worn out in, in the, like under the toe. So it was like a worn shoe.
And it symbolized the fact that you were like the most tenacious person that was out there who would park in, in your area and go from industrial building to industrial, but down the street, you know, one side of the street, down the other side of the street and go to every single play. Hey, you know, you're looking for more size.
You're looking to shrink. You're looking to grow. And because that there was no duplicate for just getting out and walking the streets and meeting these owners and doing that. And if you did that well enough,
they would give you that worn shoe. That's awesome. That's pretty cool. I like that concept, the worn shoe award. That's awesome.
Yeah. That's awesome. And yeah, do it. And like these days, I feel like gaining these skills.
“It's more important than ever, than ever.”
Because it's like, I just saw like last week or the week before or something like Oracle, which, you know, the biggest company in the one of the biggest companies in the world, they sent out an email on like a Monday morning or something that said, to 30,000 of their employees that said, this is your last day.
No warning. No, no, nothing. It's just like poof. This is your last day. And, and these are like high skilled people that probably thought they had
To somewhat secure job.
You know what I mean? And so it's like the idea that entrepreneurship, it's risky and it's like, you know,
here's two big things that I want to break first.
Number one, you need a bunch of money.
“You need to take out like a $100,000 loan from from from the government to start a business.”
Like you literally don't have to do anything. Like you can go. And here's like a, you can go get a chainsaw. Go get a chainsaw. Well, unless, if you know how to use a chainsaw,
that'd be great. They're like, if you know how to use a chainsaw, go buy a chainsaw, boom, guess what? You have a business. And then you can make a lot of money with that chainsaw.
Go to episode two of my podcast, interview my buddy Paul started business with the chainsaw. Got a trailer. Poof. And now he's off to the races, right?
Yeah. No removal system. You know, in the winter, Christmas light hanging in the winter. You know, I mean, there's, there's all you need. All you need is the motivation.
There's a lot of people that don't have the motivation or that they, they, they're unwilling or unable to put in the effort. But you can do that if you want to.
“And I think maybe Scott, like, one of the,”
one of the more important things to remind people of is, you don't have to have, like, a gerium agwire moment where you, like, write a manifesto and quit your job, like, I did the next day. You can keep your job and start your side hustle and get that going until you feel comfortable enough that, like,
maybe maybe it never takes over.
Maybe it's just a side hustle. Maybe it's just hanging Christmas lights and doing things like that. But it could be, it could be more than that. Or money or, yeah, you start building that entrepreneur muscle. Yeah, exactly.
And then you get to a point where you go, oh, I could, I could, you know, clear people's driveways, you know, snow, plow people's driveways in my neighborhood and do that. And I, and I, and I probably will, or I could also do that. But hire the kid next door to actually do it for me and pay him.
And now I got a snow plow business, you know what I mean? And so, like, there's, there's, it becomes a bit, like, you, some people need to have permission. Don't need permission to do just. They feel like they need permission like that.
So let's give them permission. Yep. Just start their own things to have their under, you know, you talk about it being like a risk to, to be an entrepreneur. No, it's a risk to work for the man and have them wake up one Monday morning
and decide that you don't work there anymore. That's the bigger risk. That was my second point that I was going to make. I stepped on your, on your second point. That's perfect.
That is the perfect example. I'd be saying that a lot where it's like, dude, every up until, you know, this whole time, maybe there was, there was an argument to be made there. Like back in the, maybe in the 80s or 90s
when there was like not as much access to technology and all this stuff. But nowadays, it's like unlimited, you know, we have, we have the upper hand, like as people, the democratization of technology. It's all right there, man.
“It's you have everything you need right now to do whatever you need to do.”
And, and everything's, you know, tools, everything is like super cheap. Anyway, so the whole point being is like, yeah, like Charlie said, okay, yeah, it's risky to start a business and like kind of go all in on that. But, you know, there's ways to do it responsibly while you're still working. But I would say that not gaining these skills,
not learning how to, how to do sales or how to, how to get customers or how to make it off or bring it to the market. Like learn just at least entertaining these ideas. That's the high risk thing is not doing that because your job is not the, the safe move, like just relying on the whim of some corporate entity,
whether or not, like just like you're basically a slave to their whim about whether or not they, they want to give you money the next week or not. And so regardless, regardless of where you get these skills, dude, like go, go to Charlie's affiliate link to it. Tommy, go take autonomy, dude.
Go to YouTube, like I bought, I bought it like a YouTube premium subscription. So I can just listen to Alex for Mozi stuff and not have to deal with commercials. Like I did do that because that stuff is really inspiring. He has this thing where you can, it's, it's school.com. SK-O-O-L.com/backpack.
I have no affiliation or no nothing with any of this. You can get all three of his books for 16 bucks. Like he, they did a big thing where he, he broke the record for the most amount of books sold.
In a weekend, they sold like 50 million some books in a weekend after his last book launch.
And then part of that was because they were soliciting entrepreneurs to buy like a hundred at a time. And then donate a lot of them to future entrepreneurs. Oh, you can, you can, you can get all three of his hardcover books for 16 bucks just shipping. And there's gold mines, dude. Gold mines.
And his whole business strategy, I don't know if he's familiar with Alex Formosi. It's like, I went from Alex to Alex Formosi. That's that thing I've been saying. But Mozi's great because his business strategy is that he, he runs a company called acquisition.com That basically acquires successful businesses.
And so his whole business model is he gives out all the highest level entrepreneur information. But probably other people are charging a hundred thousand dollars for.
He gives it all out for free to everybody.
All the high end strategy stuff like you can possibly imagine. And just right there on his YouTube channel gives any sits there with his life. You go to the live section of his YouTube channel. He sits there just takes calls from the audience. He's got like a big, big sheet of paper in front of them with a marker.
He's just interviewing business owners. He's just like, okay, what's your problem? He just goes through and just boom, boom, boom, boom, boom, boom, boom. And he's like, okay, there's your problem right there. Do this, this, this, this solved boom.
All right, next. And it's just like just I'm freaking believable stuff. Wow. His business model is that he gives it all out for free.
And then he, he looks out there and the people that take the information and build like 10 million
dollar businesses, he then likes to acquire them and adds them to his portfolio. So he's, he's flattened the seeds in all directions. And then the ones that uses his formula and his inspiration to build successful businesses. He's like, I want to partner with you, boom. You know what I mean?
“It's just like that's what his model looks like.”
Dude. So it's like, this information is just right there for us. You guys, like these are the wrap holes. That's like that I'm just like damn. This is just this.
And that's the thing too, guys. I'm going to be honest with you with rebunked. Like I took like a six months off and like I just don't even care. Dude, like I don't have time to talk about this stuff right now. I'm going to like, I'm literally going to like activist post citizens free press.
I'm trying to find like a topic that I can do an episode on that I even care about. I'm like, oh, I don't know. Like, I guess we'll talk about this like RFK said something. I'll do an episode on this. Whatever.
I was going through the motions for a long time. Like two or three years. Like just really I was you guys could tell us, but now in episode maybe once a month. Taking six months off like I just don't even care. Now I'm so fired up about this dude.
I'm good.
I cannot even just like wrap my mind around how amazing the stuff is.
And the amazing people I'm talking to and just this journey has just been so. So just life changing and soul change. So many ways, man.
“If when people realize that they I mean, because I think you have to have a really awful job in your life at some point.”
It was my really awful job that I was getting to know what how bad it can be. My my epiphany moment was my commercial real estate job. And I've told this before, but but when I was coming home from I was coming coming back to work from lunch one day. And in my office was in like a six story high rise building. And so there's a lobby and you go to the elevator to go up.
I'm walking in there's a guy mopping the lobby. And I remember thinking that guy has it all figured out. He's got nobody up his ass. Nobody's making him feel like shit. Nobody's asking him where the fucking sales are.
You know, you know, all that stuff. And I was like, I think I need to leave. I think that is this when you look at the guy mopping the floors and you're aspiring to that you are in in a job that you that is crushing your soul. And the quicker you recognize that are our our our our our days on this planet are numbered. You don't just cannot afford to be doing something like that that you absolutely hate.
“I get it there's calculations you have to make.”
Make money and have to pay the bills and I've got a kid in college or whatever, you know, like that I understand the rationalization of it all. But to the extent that you can escape or build yourself a parallel a parachute, you know, like that that.
Consider doing it, you know, because it's it's it's free and it frees you to, you know, I never want to work for somebody ever again.
And I must say this because I did work for TNT radio for a while. But with with it, when it wouldn't set I kept my original job. I mean, I'm still doing my other stuff, but when it ended at TNT radio, I remember saying to my wife, this is why I don't work for other people exactly. This is exactly why I don't work for other people exactly. Well, and you know, that's that's such a good point, man, such a good point.
And so we've all been in those nine to five jobs and so yeah, if you're looking how to get out, just come come look me up. Charlie, I got to say too, because like, I've been saying like unless unless you're running a successful business, you know, I'm a time or luxury to look in any of this stuff, man. And it's like, I look to you, like Richard Grove, and it's like, you guys had successful careers. You guys have built successful businesses, your successful author before you even started the podcast and stuff.
And so it's like, you did all that. So now you have the luxury I'm talking about these topics every week. And it's like, a lot of like our like, me and a lot of us in the audience, like, Okay, we got to go build our empire first and then we can do conspiracy podcasts about that. I, I'll tell you, I, I, it's it's I like the business side of this as well. Yeah, you know, I mean, it's fascinating to me and I told my, I got like my best friend is not into all this stuff, really.
He was, he and I, we started companies, but he won the entrepreneur of the ye...
So you doze off the charts genius, right? And so I would tell him sometimes like, I, I like, I love the conspiracy components of it.
I love the everything that we're researching about it. It's fascinating and it's what I, and it's the most interesting topics out there for me.
“I think, but I also like the business side of things too, like how do we structure a business and how, how do you figure out the best way to grow the business?”
And, and it's frustrating, of course, when you're, when your content is getting throttled by the powers that be because you're talking about things that are inconvenient.
It's like, but still, it's like, problem, that's the problem. I have to figure out how to, how to solve that.
So you have to plant multiple flags and different platforms and you can't just rely on YouTube and things that, so the strategy of starting a business and maintaining it, I like that as well. You know, I mean, I, I like that, it's a bit of, it's a, it's a fun puzzle to figure out and if you can do it well and, and if you can, and the key is to do it with your integrity, right? So that you can, appreciate it because I don't think it works. If you build a business with a lack of integrity and it's very successful financially, but like your reputation is garbage.
“I think that that works. So I think the reward structure has to be tailored accordingly, right? You have to be in a good spot where you're like, not just looking for the money, right?”
There's got to be, you've got to love what you're doing and feel like you're valued for it, but I don't know, Scott, I mean, look at where you think about where you were a decade ago and where you are now, like, how could you have ever dreamed this?
A decade ago, I was literally, oh my god, dude, I didn't want to say it's embarrassed to say it, but yeah, I got sober 10 years ago.
Yeah, and so like, it's not embarrassing at all, Scott, it's life and you're, and you are, you are, oh, I was walking inspiration for people because a lot of people sometimes feel, I mean, they get off course during, you know, especially when you're young, it's easy to, of course. But, but the trick is getting back, exactly. Yeah, dude, I was, I was literally, let me see, so 2016, well, I got arrested August 27th, 2016, so I was still out running and gunning right now. I was still out, like literally a homeless drug addict right now, and then I got arrested August 27th, 2016 and did 14 months in prison for some theft charges that I accumulated while I was out running and gunning.
And I got sober, like, my sobriety day to December 14th, 2016, so I'm coming up on 10 years sober, you guys. That's a big deal, Scott. That's a real, you know, I'm not trained to, you know, I mean, yeah, that's a, yeah, that's a huge, because when you're in it, yep, you never think you're going to get out of it, dude. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no shit, like, this is, this is, like, you, you know, yeah, it's just not where you start. That's, that's, that's what I'm saying, you guys, like, there's, like, no matter where you're at, like, I don't mean, you know, we do whole episode and recovery and all that, and then, you know, big part of my story, I talk about it a lot, but it's like, you know, at the same time, it's just like, you know, wherever we're at, wherever we're stuck at, wherever we're feeling stuck at, and that happens to us.
I mean, that's just like real for us conspiracy theorists, like, that was part of also my kind of mental shift over the last, like six months in particular, because like, we've seen it, like, since 2020, I don't know, they flipped the switch. I don't know what happened. Obviously, 2020, 2021, insane off the charts, but it's not like when the COVID thing wrapped up, that all of a sudden, like, it got normal again. The insanity of the science, the insanity of the entire world has ratcheted up almost exponentially since COVID, like obviously it's kind of hard to pick.
They got almost feels like, it almost, I remember during COVID, Tim Dillon had one of the best jokes I've ever heard, and he's like, it was so crazy. He was like, "God, can you, I wish we could just go back to 9/11, like 9/11 with much, a simpler time. Like, I wish that like 9/11, you know, I'm like, I long for the days of like immediate, the days after 9/11. It seemed like such an innocent time compared to this insanity. And it's like, now you can make that same jokes. Like, I kind of wish we could just go back to like the COVID lockdowns. Like, that was just like an innocent time. Like it was so innocent.
“It's like, it's not getting any easier. And it's so easy. Speaking for myself, it's easy to get into the mindset of Blackpilled, like there's no hope, there's no, there's no, there's no, well, what's the point?”
And I know that's very prolific in our community. And I don't, I don't describe to that. And even though I have moments of feeling that way sometimes, it's like, I don't care. We could start all, we could support all the genocidal wars in the whole world, you know, on behalf of America or whatever, you know, we could just like all the horrors of the palentiers and the Sam Altman's and it's just like, yes, there is horror coming at every, at every turn, you're going to see horror and awful stuff.
That doesn't mean we stop building.
Because we cannot let what the, the evils of the outside world, and it's not even what the evils of the outside world are, it's what we have been, it's what we are being shown to the spirit and what we choose to engage with when we listen to all of these shows, like when we listen to like all the, the doom and gloom type shows, we choose to engage with that. But also, it's like, great, that's awesome. That's for me, that's entertainment, and I enjoy it, and I, and I still partake in it. 100% I listen to macro aggressions, I listen to tinfoil hat, I listen to, you know, you name it, but it's like, but at the end of the day, I, but I, that's for me, that's, that's, that's, that's, that serves a purpose, it's like, okay, cool, I need to have that box checked of my conspiracy entertainment and get this information, my brain.
“But I also have to be completely obsessed with how to build and scale a successful business, and that's just, that's the biggest conspiracy I'm on to right now, the rational, obsessed with, it's the ultimate solution, right?”
It's, it's to work for your, to be in charge of your own time is the ultimate luxury, exactly. And don't let, don't let the horrors of the world, prevent you from doing that, you guys, that's the whole, that's like, you're in a unique position as a, as a conspiracy theorist to break through.
And, and do something amazing. So, let's wrap up with this talk about your, your, how to become an entrepreneur, your module roadmap course, because I'm going to link to it down below.
For those that are just at school.com/howdash.
“I'm actually becoming an entrepreneur, like, six, eight, seven. I'm, hopefully, yeah. Hopefully, I'll, I'll, I'll, I'll, I'll link it down in the show. No, she can just click on it and go to it.”
But I want people to know that they can find the 10 module sales class, and that they can find the 8 module entrepreneurial roadmap and things like that, like if they want to, to connect with you and start down this path. What are they going to get exactly. So you can do a 7, 7, 8 free trial. I don't know what the, like right now is 10 bucks a month. And probably by the time you hear this, it'll be more than that, because I'm going to start running at, as I'm going to start running ads to the community next week, and then, and naturally, I'm just going to have to increase the prices as, as, as, as the value increases and as the, the amount of members increases, you know, that's the price just has to go up supply and demand.
“But basically the idea being, but you can still get a 7 day free trial.”
And my goal is to pack so much information and so much value into that that it takes you more than seven days to go through all, but, but basically the, yeah, so we have a 8 module entrepreneur roadmap series with several bonus modules. So that one's really like, well, I designed them both to be 8 modules, like the core modules, both the sales and the roadmap one, but then there's a bunch of bonus modules as well. So you get way more than just that, but it's probably it's like at this point, with that and the replays of the entrepreneur strategy session sessions, it's well over 20 hours of content that's already there right now.
And, and, and, and, yeah, each module is about an hour, but the, the entrepreneur roadmap is basically the first three or just on mindset. Okay, so you've been indoctrinated to a lifetime of, you know, public schooling and, like, you know, your, your pipeline of graduating and then. If you go into college to figure out what career corporate career you're best suited for and then you get plugged into the corporate world and, like, the paychecks and the 401k's and all that stuff that keeps you from wanting to do anything.
That is, you know, like we talked about like, oh, don't do anything risky and go start a business because you have your paycheck and 401k that's nice and cushy and safe and so they call it golden handcuff right you have this golden handcuff on you that's like. It feels nice. It's nice. It's gold. I mean, I got a, I got a handcuff on, but it's gold. Like, it's really a nice handcuff. No, so breaking a lot of that stuff down. I feel like it's the most important place to start and then it shifts over into the into action series. The last five modules are all centered around actionable things that you can do while you're still employed to safely kind of come up with a runway roadmap to eventually your last day where you turn your notice and your full time business owner.
So that's what that is centered around and then like I said, you know, sales has been something that I've been just obsessed with and also a byproduct of just being like, why has nobody ever taught us this before this is bullshit that no one's ever taught us this before. So I felt compelled to just bring and dump everything that I've learned about it and using various differently and all the different like sources that I've learned sales through I basically concocted eight module deep dive training series on that and what the few bonus models as well. So you get the full thing that I've been using like going from having no idea what I'm doing in sales meeting to actually having a system that I can successfully close sales with.
It was just like a game changer so you can learn that whole method there as well plus I said like I said the weekly every Saturday morning 11 am eastern time we're doing weekly.
Entrepreneurs strategy sessions we get like you know great amount of people showing up and various different journeys of their entrepreneur.
We're during like there's guy in there who wants to start building like minia...
There are all like my people, they're all awesome people and then and we're all just trying to figure out this entrepreneur thing together. So come check it out for sure dude and I'll see you Saturday mornings.
“I think about this a lot Scott the the the entrepreneurial spirit because I have been I think about my my life my working life.”
I have had those meetings the last day on the job meetings in the office with the boss. I've been fired. I've been laid off. I've been reduction in force. I've been this just isn't working out.
I've been on I've been on the receiving end of those and it's never fun.
I've also I've also walked in and said I quit. This is this job is killing me. I need to leave or I'm going to die and have my boss say to me.
“Run get on while you can the the worst job I ever had I had the greatest boss he pulled me aside and said I'm married and have a kid you're you're young and don't you should run while you can.”
And then I said okay nice and so if you're in that situation if you've been where I've been where you've been called into the office you've done your best.
It's just up to somebody else has made a decision they've looked at a spreadsheet or the bobs have come in.
You know and they've made a decision and there's been a reduction in force and you're out I've locked out of those those meetings where you go. Now what do I do right like some somewhere easier than others exactly and and if you're if you're the only thing you can think of to do actually I got a buddy right now that you know he's he's having a tough time finding job and like start something. It's like it's like if you if you get laid off you get fired you get replaced whatever it is and if you're next immediate thought is oh I have to find another job at the find I have to beg somebody else to give me an opportunity to to give me more money.
“Hopefully you can get to the point where you feel confident in your skills that you can just make your offer to the world and have the world give you money for it like that's that's where my goal for everybody here where you're no longer.”
Sick to your stomach and you don't have fear you know about about getting fired or losing your job because you have real practical skills that are applicable in the real world in the marketplace and you can have you can find and offer to you can that people are willing to give you money for.
I had a I had a moment a couple days ago that was like that was one of these moments where I stopped.
And actually appreciated it for a moment actually was with my daughter and I said. I went to the the Colorado Rockies home opener is a Friday day game you know it's like a two o'clock game. And got her out of school a little early hey come on you know let's go let's go this game and and and and and I was sitting there. Have you have been a beer a two o'clock in the afternoon and a hot dog and I said to my daughter. I am so appreciative that I am my own boss and that I can do this I can come to this game right now and I can have a beer two o'clock it's not about the beer.
Yeah it's about the freedom to have the beer a two o'clock if I want to that I make the calculation I know I got my work done and all that's the you know just the freedom to not have to ask for permission to do these things. Is hard to quantify and if you have an any ounce of entrepreneurial spirit in you I encourage you to take Scott's class to sign up for it to to get inspired into change your life you're allowed to do it. But the last thing I'll say on that is is like you know anybody that joins in and comes in it's like and I was a new community I'm working on building it out what I would love more than anything in the world is for somebody to take this information and you know be a part of the weekly meetings and kind of just.
You know let's fast forward 90 days six months a year down the road from now you take this information and you actually put it into action you go start a business and start having success and then you give me a testimonial about that. I really have designed the information is course to be very very actionable and like realistic and something that I like scrutinize and like yes this will this works you know this works this I've seen it I've interviewed a bunch of people about their stories this this is a you know so anyway my whole point is like I want you to take this information I'm not just trying to sell you damn course.
Okay, I'm trying to get you to a different like level up your life in ways that you couldn't even imagine possible because I want that testimonial that you did it and you you.
I'm saying it's like that that is so important to me right now that that's re...
I'm obsessed with it so anyway come join us it's a lot of fun but yet dude Charlie thank you so much man this is awesome.
Scott Armstrong everybody he's the best go of their support his work his link will be down in the show notes I hope you'll go check it out or maybe if there's somebody in your life who you think might benefit from it send it to them if you want to connect with me macroaggressions.io is the way to do it. Thanks everybody. you


