Unleash Your Power: Integrating Life & Work with Tim Rexius

Come on.

I got the powerball ticket.

I'm telling y'all, we'll use this for a good. I wouldn't have developed the skill set I needed had any of that happen then anyway. What a squandered and I would have screwed it up. I'm thankful for all the prayers that were on the answer.

Turn me into Lyam. Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged and today's guest is an unstoppable force and entrepreneurship. He's a visionary leader who's built an empire across nutrition, fitness, and mentorship. He is a force to be reckoned with.

He is Omaha Nebraska's finest. We're talking to my guy. Mr. Tim Recksey is telling how you doing to that brother. Fantastic, glad to be on the show honor to be here. I'm honored to have you on man and I'm a huge fan of you.

We're going to talk about the work that you do to the products that you have. But I want to talk about Tim, the human first man.

“And I always ask my guest this question, what's your be cause?”

That thing that's deeper than your why. I call it like your true purpose and it changes from time to time as we mature and do other things. So if I were to say Tim, in 2026, what is your be cause?

Why do you keep doing all the amazing things that you do, bro?

I want to be a page in as many people's story book as I can possibly be. You know, I want to be that for other folks that I didn't have. Yeah. I mean, the struggle of entrepreneurship and the journey is what it is and it's supposed to be hard for a reason.

But I think I spent a lot of time in my beginning being like, man, I can somebody just open a door, just just a smidge or even better show me which door, you know, I'll open it myself and I didn't have that. And so if I get to do that for as many people as I meet as possible, that's really my why my because right now.

Like I, you know, it's, and now that my kids are getting into those ages, you know, I'm like, I hope, obviously, I'm getting them to the right doors, but I'm hopefully instilling in them, hey, open door for the guy next to you.

“Yeah, because that's how we succeed as a group as a society.”

I, I love everything about that, brother. When did you realize that that was the core for you are? When, when you realize that that's a core value of you. Was it an early age? Was it as you got older?

Has it continued to evolve that that's who you are? Honestly, it kind of, I think it came more prevalent when I got older. You know, and after I had gone through hadn't had my tail kicked and my, my humility dished up to me in full plate folds, but faced I all for years and when I brought on my first partner in my first company,

when I was a 29, um, and gave him an opportunity. And honestly, it was out of necessity, um, at the time I needed help. Yeah, and I said, you know, he wanted to go start another store. And I said, well, how much you just take that money and invest with me? And let's partner up. I'm going to bonus you this and that.

I'm going to give you this opportunity. And I really, it was, it was partially was nice for me to do it. And partially because there's necessity and bringing shame. It was his name, um, on as a partner was the greatest decision I ever made at that, especially at that stage of my life, because all of a sudden what I saw was,

even though I, I still own the vast majority of that company at the time,

I, I never put titles on anybody.

Nobody knew that he didn't own 50, 50. I kind of just, you know, it doesn't matter what percentage is or what, but I gave him equal say and everything we did. And what I had was somebody else out there sweating and grinding at the same level I was, who cared as much as I did.

Because I would say this owners don't take days off. We, uh, we watch the water bill. We watch the light bill. Uh, you know, we don't like that toilet run all weekend. Because that bill comes next month and it's like, wow, that's a big bill.

Yeah. And I need to more than I kind of saw a spark and I saw a spark in him, too. You know, him being a few years younger than me and that pride. You know, everybody knows that a little swagger in your walk when you get to put owner on your business card. Yeah.

And I'm like, that feeling for me. God, I was addictive, man. It, it just, and then that pride in getting to be that page and for him. And I'm like, and ask things progress and we got busier. We realized we can only stretch ourselves so thin.

And I was like, you know, I don't think the answers have been more employees.

“I think the answers have been more partners.”

I love that, man. And that kind of segues me to the next part I want to do. And I call this like the unplug truth. Yeah. And in terms, you give me a lot of great. I don't even want to say one liners or write drops.

But you give me a lot of inspiration because you're right. When you talk about entrepreneurs literally have no days off.

You're not doing it for yourself. You have people that rely on you and the decisions that you make that, determine if they're going to put food on their table that day. It's going to determine can they go on a vacation, that dream vacation that they have a life. And so a lot of folks don't understand, I don't even want to call it stress.

But just the mindset that we have is entrepreneurs. I love for you to take us through that mindset and the eyes of 10 dresses. Well, you know, entrepreneurs, we, everything makes a difference. Everything matters. The little things to the big things.

We don't forget the little things because when we first started to,

when most of us is just us, we are retail. We are the janitor. We are the account receivables payable. We do all of it. And it's not, we're going to get rid of each other.

HR, hey, be nice to do yourself. You know, we're going to get rid of it.

“Yeah, and I think it for me, it makes the greatest environment for businesses that do get”

to levels of mind because I've done every job. And I don't ask a staff, I'm going to do something that I'm not willing to do or still don't do. And so we had a, we had a, one of the gyms we owned. We had a bathroom incident, right, toilet, bro, water is everywhere and all the things that

come with that. Yeah.

And one of my managers, Noah Cajinga, great guy.

I mean, he's new, he's new to the country too. But he, he's like, I'm head over there, cool, I'm, I'll meet you there in five. Yeah. And then he said, they're just looking at me while I got, I run my mop bucket and he goes, I've never seen this.

I go, what? He goes, why is the owner here in mop and I'm like, man, we're on the same level for the same mission. Mm-hmm. And the thing is, once they see you do that, you see them step their game up because

you have set a level and a precedent.

“And so for me, it's, you know, that's the thing about entrepreneurship.”

And understanding that, you know, we've signed up for something different than others. And now when it comes to, you know, entrepreneurship in that point where you don't get days off, I found that the, the solution to that, there, there is no work life balance. It doesn't exist as a myth, but I've made my life, my work, and I brought my kids and my family into every step of the process.

And I, I got this from an old pastor a couple of years back. And actually, I'm not going to take credit for it. But my wife, where I'm, I were at service, and he talked about having family meetings. And so we, we started doing this, and to be real with you about five, six years ago, none of my kids worked in the companies at all.

And it's all my wife, I'm like, I'm building this for them, and none of them want to work here. Now, I get that, I mean, I'm a passionate person, and I work hard, and, and after doing that, what happened, if we started having a quarterly meeting, my wife's a phenomenal cook, which is why I have to work out so much.

Um, yeah, she's good. I don't turn out anything. She made everything. She's good. So we bring them.

They're significant. Others, boyfriends, girlfriends, whatever. All the kids, we cook a meal, and then we kind of talk about all the things that we're doing right now. Why we're doing them?

What the end goal is, what, as a family, what we want to do, when we hit a certain levels of wealth, um, and for us, it's about giving back. You know, I read this thing about a church and Florida, um, my wife and I read this, for us, probably 15 years ago, where they have been raised and money for a building fund. And if you haven't been being every church, I've been and it has a build fund.

So, and I blew away, and they, they finally had enough money, so many millions, um, and

they prayed about it as a church, and they said that, you know, I think what we want to do into and packed our community is bigger than building the buildings. They went down to the hospital, and they got the hundred most outdated, largest medical bills, paid them all off, then walked up to every person's door and said, you know, God loves you.

Here's your paid bill. And to this day, like right now, it just makes the hair in the back of my next end up.

“So, I told my kids, that's what we're going to do.”

If we sell the Omaha Protein Popcorn Company, we get XYZ. We're going to go as a family, and the kids bought into this mission. It's not about materialistic possessions. It's about being able to impact your neighbor and what that does for you. Because all this stuff, we can't take in this with us.

I'm very well aware of humanity that, you know, we're mortal, okay, we're all leave it. And how do you want to go out? And so ever since now, now all my kids work in the companies. And just because of that switch, and so now we're like balances, and so much about taking time away from work, it's, you know, like, hey, we all work together already, all right,

for the next couple of hours, let's not talk about anything business related, let's just enjoy each other. Let's go do this. Now they get to come with me on the international tours and all that kind of stuff, and they understand what I do to a different level.

So, entrepreneurship, it's, yeah, there's no days off, but at the same point, you can make it so that your family enjoys the ride with you. That's it. You know, and I call it, and I got this from Damon Johnson, it's not like I even came

Yeah. Right. Because it makes it tough for me to be able to be able to be able to integrate.

“And, and to me, and this is where I'm going to applaud you, right?”

I love giving to him as flowers when I can't, it's having the right. I don't even want to call it support system, but the family that understands your vision. It's one thing when you're employees, maybe your business partners, in your friends, your close circle, they understand your vision. It's another thing when your family gets it.

Right. It makes it tough. I'm not going to lie. It makes it tough when you've got a vision, but if you don't have that support, right?

Like, you're never going to be able to fully be yourself, and then the businesses you

have will never be able to fully be what you wanted them to be either. Yeah. Well, it was like we've done trips in their business trips with my family. Got to enjoy a bit more time off than I did, because I have to be on point, and one of my daughters had made a comment to my wife that I was a little more absent, and then they

would have particularly appreciated and first it, you know, like a lie, kind of pissed me off. So, but then, you know, I said, back, okay, what are they not understanding about the process? Yeah. And so it's a learning opportunity, everything's a learning opportunity, and I could

I've done things a little bit different, sure, because I made my fault.

So, what my kids do, knit theirs, you gotta make yours, too.

And I said, I go, do you understand how many people rely on me to do what I do to make sure that they can pay the mortgage, pay the live bill, put food on the table for their kids? And to responsibility, and as a responsibility that I take personally, because I'm not going to go explain to Sean and Alejandro that, you know, they don't get this bonus.

They don't get this check, because I didn't do what was required for me to do, because that they didn't sign up for that neither their kids. And if you want people to have a tape around you and buy into the mission and buy into

“your thing, you have to give them as much respect as you would anyone else.”

If not more. Oh, heartedly, brother, oh, heartedly, you know, Tim, I also believe in hot takes, right?

And so this is going to be a hot take for me, not from Tim, I'm just going to say it.

I don't know five people that are better at building and expanding than Tim Rexies. I don't know five better better than you. I'd love for you to take us in that mind of your business strategy, that visionary, just leadership that you have, like walk us through that, man, because you have, you have this thing that most people don't, which is why you are who you are, right?

But walk us through that, brother, because I take notes, I study how you do growth and expansion and I'm enamored by it, man. Well, you know, I focused on businesses that primarily allow me to use my skill set of creating relationships and making friends, no matter what, that if I don't have the money for a huge marketing boost, if I don't have, you know, that, you know, it started me

back 20 years ago, was radio and TV, right? I mean, that, I knew what I was doing back then, and now it's in the social media, but even if you're not doing paydads, I could still utilize that tool to project my, my brand, my personality, my ability to cultivate relationships and make friends, and if push comes to shove in the budget's tight, if I, I stick to businesses where it's relational building,

whatever it might be, product membership service, retail, whatever I can win, because I understand that key skill set that I have that I have developed in harnessed over time, that without a budget, I could still make it successful. And sometimes, you know, budget's tight. You know, we got through COVID and we're like, man, cost went up. Okay. And, but I can still do this, I can still go out and do the basics. I can do the gorilla marketing of its

necessary. I can utilize social media as a tool to, to project that personality. I mean, it's, um, Gary V says call calls it putting in your two sets, right? Okay. So put in a book 80 a day, find, you know, 10 different hashtags, nine different people will go into nine different posts and put two sets of comments. That's, that's 90 touches in a day. It takes 10, 15 minutes on your phone. It's just work. It's not hard. You just have to do it. And

“I think honestly, for me, it's just the discipline, this to do the things that I necessarily”

don't want to do, but I know our necessary to be successful. And it's just what you have to do. It's, there's no out thinking or out smarting hard work. And the sooner people figure that out, the sooner you can get past it and just find a way to enjoy it or find a way to get it done efficiently. And I think the vote, the vast majority of entrepreneurs were struggle and get stuck at that plateau level. It's because they were spending all

their time trying to outthink hard work and realizing that there is, it's not possible. I don't know anybody's super successful who doesn't really, you know, work hard and then

the prison? That's it. So I mean, pick and choose your evil. You know, pick and choose

the lesser and so I hate for me. And then you don't part of it as to as I've had success as I haven't got addicted to the materialistic possessions. I just, I just didn't, I've saw too many times. And it's happened to me when I was younger, me by that car. All right. And then the market turns and you have a choice. You suck up your pride and take the car back or make the car payment. Let the business suffer. And most people choose the latter

unfortunately because they're so busy with putting up a certain portrayal to society around them of success that may not, may or may not be at that moment time. I didn't. And I actually prided myself for quite a long time on driving the old as vehicle in the fleet. My wife

made calm as she's like, you drive the oldest ride. We have a hundred and some on employees

all between the ages of 16 and 25 and your cars at least 10 years older than all of there. I'm like, yeah, you know, she, as you can't keep putting logos in your car to cover up rest spots. I'm like, yes, I can't. She was, you look like a NASCAR. I'm like, okay, that's fair. And so as, you know, for me, it was, I just, I was able to give up a lot of the ego-driven things in my 20s and 30s, the nice vacations, the nicer house. Those things

that a lot of my friends were enjoying. So that now I can do things that none of them could possibly dream up because I was willing to make that sacrifice. And I think that's allowed me to keep the businesses fluid. So when I see an opportunity because I'm not chained to a certain debt load that a lot of them are, I'm able to make a quick, water-roll move and season opportunity that a lot of people couldn't. And I think it's because I've kept myself physically

cheap. Hey, but that's the way that every successful wealthy person I know is that's their mindset,

“right? Like, yes, that's what it is. One of the things that's other high-take that I have for”

him and I'm going to give you this acronym, Tim, because I put it together for you just based on who you are. So so you can have it. This is my, I can't give you a lot, Tim, but this is one thing I am going to give you. All right, when I think of Tim, I think of Dad, but I don't mean father, Tim's a great father, but you talk all the time about discipline, action, dedication. And what's crazy is you've said those things, you've said those words, almost in every question

I've asked you those words have come up. And that's why I created that because when I, when I watch you on social, when I see your previous interviews, when I follow you, I would get your websites, that's who you are. Like, I would say that is your brand, right? Like, it's the discipline, it's the action behind it and it's the dedication. And again, me giving you your flowers about what separates you from others are those three things, bro. Talk to the, to the entrepreneur that's

“watching or listening right now about why Dad is so important. It's important because money comes”

and goes. I mean, if you're based in all your business and you're in your struggle, just based on monetary, either acquisition or lack thereof, you're already defeated. It's going to happen. I went from being the most easily loanable guy in the planet to post COVID, like, oh, his credit score sucks. So, you know, because I'm co-signed to everything. And so when those things happen, and it's nice when you have access to those funds, and I know I hear the entrepreneurs,

like, if I just had to get this loan, if I could just get this, and yeah, and I get that, you know, we've been there. But there's a will, there's a way, there's a way around everything. You know, if Colonel Sanders could start Kentucky Fried Chicken and only had was a recipe in his pocket, walked around to a thousand and nine doors and got told no until he got his first yes. Then all were given ourselves as excuses. As soon as you put those down, I mean, like, okay,

well, this would be a lot easier if I had this in this, but I got that. So, let's go over here. And, you know, it only ends when you, when you finally get up. And if you're not willing to get up, you'll find a way. I mean, all the greatest heroes in society that I look up to are people who, you know, they'll add them to start with their 40s and 50s, you know,

like in it's, and so I always say this because my kids call me old, and I get them old to my kids.

And I got a lot of great here and broke. And I'm a grandpa now. So, like, you know, I'm totally rocking the grandpa vibes. But I'm in my prime. I'm in my prime. I mean, I'm, I'm certain 20 years before Colonel Sanders did. So, like, you know, like, I got 20 years on that guy. I mean, we're not, we're not even close to that. And so I ain't got a lot of the, in the entrepreneurs who are maybe

“even there mid 40s to late 40s being like, you know, I, I think I want to give this a go. Cool.”

Do it. Do it. If you have the drive in the discipline, you can do anything. And I, I'll, I'll give

your mouth for sales instead of getting in trouble? You'll be really wealthy. I was like, all right. Okay. Thank you, Mom. And, you know, if you believe in yourself enough, you're going to accomplish anything. You said it would to me repetitively. And it's the two things we say to our kids, but it's actually true. And you just got to believe it. And you got to believe it to the point that sometimes you're going to get told, no, when you're eating crow for weeks on end. But the people

who are dedicated and disciplined enough to go through that action all the way to the end or the

winners, they always are. Um, and I think if, you know, and it's, you know, for me, it's, uh, I've had

those times in my life where I can't feel bad for myself, feel sorry for myself. And then it doesn't do, it doesn't lead to anything positive. You know, the only person ever feels bad for your dreams or mama. Yeah. And nobody else does. I just tell him, like, 13 year old this playing baseball. All right. And I'm granted he's way better than I ever was. I ain't going to tell him that. But, um, you know, he strikes out, shaking his head. I'm like, in the listen, the only person who

feels bad for you is your mom. The other team know, feel bad for you. They're not going to throw you lighter pitches. They're not going to, you know, not throw you out at first base if you have a short hit. What's it for? You're you getting any enjoyment out of that? He's like, well, no, my cool. Well, nobody feels bad for you. And especially his men, you know, the world, they know what he feels bad for you. You look like, you know, like an easy target when you do that.

You're going to prop yourself up, you know, walk with pride and do the dance until you get there. And that's, uh, for me, it's it's, as many times as I think I sat back in my early journey, praying God, come on. Give me that power. I got, I got the power ball ticket. I'm telling you, we use this for a good. I wouldn't have developed the skill set I needed had any of that happened anyways. And I don't, I would have squandered and I would have screwed it up. I mean,

honestly, I'm thankful for all the prayers that were on the answer because it turned me into, I am. Uh, and bro, I'm thankful for who you are. And I want you to know that from the bottom of my soul.

“And, and that's why I want to just spend a lot of the podcast talking about Tim, the human,”

Tim, the leader, because again, I don't think publicly you get enough credit for just all the great things that you do because we know about the brands. We know about the products and that's where I want to shift to. Um, I want to give you the floor. Let's talk about the brands that, that Tim owns overseas has own man because, but I'm going to give you kudos after you talk about them. Okay. But, but there's, there's a couple of products that I can't live without. And you are the

owner of this product. Well, we started out with the Rexie nutrition stores. That was my first I'm leaving corporate America. This is what I'm going to do. And that was the truest of all entrepreneurship fossils, because I had no money. I mean, I, every dime I had left was on the walls of that shop.

And so I've always explained to my staff, even to this day 18 years later, I'm like, imagine every dime

you had in your bank account. I want you all to write it down. I do this with my high schoolers. It is my college kid. They were write it all down in that piece of paper. I said, okay, cool. I'm going to give us $10,000. I'm going to give us $10,000. I hear us $500. Imagine that was gone. And that was now represented by the products on the walls of this store. Now, how is that change your approach to every person you meet, every person that walks in this door, or walks by the front door, so it doesn't come in.

“You know, change your approach to how you deal with people. And that's how serious it was. And,”

you know, for me, it's like, okay, well, nobody's going to let me come meet, you know, do a sampling table, or I don't have any free marketing. So, but I can go to three gyms a day every day for three years. And I did. I met every person who worked out at any gym anywhere and just knew that, hey, this ability to make friends and shake hands would be authentic and organic. And mean what I say, and it'll work. And it did. It worked very well. And then, you know, fast forward into 2014.

This very good-looking blonde girl shows on my store, AKA mine out life. And in one year, we went from one state to five states operation. Wow. And it just shows you how powerful and important it can be the partner you choose. And when somebody else says behind you,

that you're not crazy, you can do this. You actually need to go harder. And that had never been told

to me in my life. Everyone else said, I was crazy. You're nuts. They have a backup plan,

“or is that safety net? Don't do this. Don't do that. That's what I heard from everyone.”

Include to my parents. And God love them. You know, my brothers. And when Brittany came in, she was like, oh, no, you can do way more at this. I'm like, you know, I was kind of feeling pretty proud of myself at that point. But you know, because I come through and moved out of the hood and into at least the more decent neighborhood. And she's like, no, you can go way harder. And I needed that, you know, and then my wife's an accountant by trade. So, which means now when I have a crazy idea, I actually

have to bring the numbers to prove my idea. Right. Not just the crazy thing. I thought of. So it's a

out of the local health club system here for intimidating other guests, which is absolute be a

“I talk more than I left. I'm a salesman. But it was more or less I sell supplements. The gym”

chain wanted to sell supplements. They wanted me out of the way. And so two weeks later, we signed

a lease on an 8,000 square foot bay and started our first iron heaven gym. And now we have three

of them and they're massive. And my love is so much fun. And now that I'm more in the retired space of the bodybuilding, I'm not doing it hard like it was before. Being that big in my 40s is not exactly the healthiest thing on the planet. But when I was in my 30s and I was in the truck to be walking around 320 off seasons one thing. But in my 40s, I'm like, no, I'm just going to keep heart healthy. I want to be that obnoxious and embarrassing grandpa for a very long time. So there it is, you know,

I, and at the same point we started a neutral suitable brand just because, you know, as a CEO, I started identifying different health concerns that I just happen when you get into late 30s. You get into your 40s and the CEO is now entrepreneurs that the lack of sleep. Because we stress,

“we all do it. We can't, we try to turn it off. But man, it's hard. You know, and if you're worried”

about stuff and getting that good sleep and reducing that cortisol. And most of the nutritional industry is focusing on copying each other stuff and just giving it a new fancy label and new name and charging you more for it. That's kind of the song and dance and I'm like, let's focus on sleep. Let's focus on stress. Let's focus on health concerns. Specifically, and I was at an adage this, I'm not trying to be everybody's everything. I'm trying to be somebody's

something. Don't try to fix at the whole world's problem. Fix. They'll be like, hey, here's who I am. There's got to be people like me who look like me, who think like me, who maybe have the same struggle as me? Let's fix that problem. Let's just do it. Do a stick to our niche and what we're good at. And they're not wrong with that. I mean, yeah, I mean, yeah, we being all truly learners if we could fix everyone's problems. And trust me, if I had a solution for that,

I probably would have tried it already. But I'm doing that. And then the popcorn, oh, I'm a hot protein popcorn. That's the one that, you know, out of nowhere. I mean, I mean, doing some diet plants from some pro athletes at the same time trying to convince us, well, he's now seven. But at that time, trying to convince my little ones, the protein that didn't come in the form of a chicken nugget or chocolate milks like to go through it. So, um, yeah,

it was like, okay, let's start goofing around the one, you know, and brown our house, the one thing that they'll all uniformly eat his popcorn. Right. I can't, I mean, I get the bars for free, brother. They won't touch them. Um, you know, and because they opened up, looks like a chocolate cake on the outside of the package looks like a brick on the inside of the package. They go, yeah, you know, but when you're in body building, that's a treat, but for the average person,

it's not. Right. And, uh, you know, 600 batches do realize the first batch of the caramel

corn from a hot protein popcorn took 600 batches until we figured it out. It's a year. I mean, three batches and I, my wife and I goofing around, just trying to figure out a way to, and some really bad ones. Like, my wife says, I'm dramatic when I say this, but I blooded for this company. She forgot to take the seeds out of one batch and I cracked the tooth. So, uh, but I mean, most of them were really been we finally had to re-cow them all. And they're like,

we're not going to do lower quality. That's the thing that this dominated in the, especially here is everyone uses the lowest quality ingredients because it maximizes profit. And I said, let's make this for like, we're going to give this to our kids in my parents. Let's make it as high

“quality as we can. And that's really the secret to our sauce. It's, it's like, it doesn't taste like”

protein. It doesn't, you can't tell and it doesn't hurt my stomach. It's like, because I use the highest grade in the world. I mean, the average protein snack can take two hours of digest this popcorn for six minutes. So, um, in my grandparents, you know, and so then we launched optimal performance popcorn in 2018 and we had some pro sports teams buying it for pre-imposed work out nutrition for athletes. And, um, and, you know, we some gems and some stores started picking it up.

I had some international contacts just because I keep up with everybody and got an Australian New Zealand. And that's kind of where it went, you know, and, and, uh, in about 22,000, 22, and I had probably lost the significance level of money into this particular venture. And I'm like, I don't get it. Like, it tastes great. Everybody who likes it, advise it likes it. But I just, this is where one of those times where I got to eat humility and I plate fools of it. Um, I became the president of the

Chamber of Commerce. I got Vaughn told him to that one. I'll never do it. Uh, and, uh, you know,

that's my taste to politics. They can keep it. Um, and, uh, high-ve foods grocery chain here in the Midwest is in my Chamber. And in one of the locations, my mom shop side actually was like, hey, let us sell that popcorn. And I literally, my friend, I go, it's not going to work. I've tried that route. And I tried to talk him out of it. And so we made a deal for consignment. I said,

that particular general public had dropped. Yeah. They also sold my own retail stores 50 to one in a month.

And so I sent my daughter down there. My oldest daughter. Now, oldest daughters have a special place for a dad. Um, they turned you gray faster. Okay. They challenge you in ways that you're a rest of your kids just won't. Yep. And so I sent her down as it goes by for me because I, at this point, I'm still bodybuilding my stick out like a sore thumb. Right. She'll little old ladies and little kids are buying your popcorn like is their job. So I go down there and talk to the dietitian. And, uh, they're like,

yeah, it's the only snack we can get around with the elderly patients and our youth patients to actually eat. So I went into 10 high-ve, same thing. And this is where the big dose humility comes.

“Um, the high-ve, the corporate, corporate headquarters over in Iowa was like, you should go to”

sweets and snacks conference. And I'm like, they have snacks conferences. That's a thing.

Brother, if we haven't been to a snacks conference, we have missed out on life because I went in Chicago in May of 22. Hershey's got like a 6,000 gallon chocolate found. I'm like, I told my wife, I think I'd rather be fat and just jump in there. Oh, because that just, you know, because it looked delicious. Right. And so we have a new banner backdrop and the whole works optimal performance popcorn is what it was called at the time. And I'm like, here we go.

And not a single person stops by my booth the first day. I'm out like 10 grand. And I'm like, I'm, I'm upset, you know, in my wife. She's like, what do you want to do? I'm like, I kind of want to go to the bar. I don't want to want to do. Um, forget this day ever happened. And then this is where Eureka and humility hit you at the same time. She goes,

“do you think it hurts us that doesn't say protein or healthy anywhere in our label?”

Now, mind you, this is after four years and probably a half a million dollars. I go, oh, my god, because everything I do in gems and new treasure stores is all this

related. I was so in my own field. I never thought about asking, you know,

outside the box. And so here we are at midnight at a staples in Chicago, getting a 10-foot banner. This is protein popcorn on the next day. We safety pin it on top of my brand new backdrop. We had a line of 400 people for two days. And it was on the flight home. My wife was like, you do realize you haven't gone grocery shopping in 10 years. I'm like, yes, I have. She was, no, you have it. We don't let you know. Last time I sent you out for a box of rice, you went to

Sam's Club about the 50 pound bag for 20 bucks. And it's been sitting in our pantry collecting dust. I'm like, all right, because I'm still operating on broke entrepreneur dad. Right. You know, and so I realized at that point, I have three daughters in a wife. And my daughter seemed to think a credit card limit is a challenge. The amount of TikTok shop, Amazon, Facebook, Meta packages, it showed my house. I still don't know what it is. And I don't know why that guy's at my house

“six times a day dropping off 11 packages. But yeah, these girls are my key demographics. So they”

design the package. They, you know, Omaha protein popcorn, stick with the same acronyms and the mascot, little popcorn flexing kernel, or is my daughter call it aesthetically pleasing packaging. And launched in 23 and we're up 25,000% currently selling in 16 countries. And we're opening them up as fast as we possibly can. And you know, it was a great dose of humility that led to, you know, to a massive success. And it goes back to our former point when I talked to a

dude doing family meetings, it's around that time that we started doing that. And realizing that your kids and your family, they may not be your exact skill set. They may not be that close of your work ethic, but understand that every one of them represents a customer base, that they're uniqueness to them. I mean, I mean, fun of TikTok, brother for years. Oh, my, that's kids stuff, you know, Snapchat. I ain't doing that garbage. Yeah. And then I started looking at my

kids as a test plot. Well, I'm, I started asking questions instead of ridiculing because I didn't get it. I'm like, why do you watch that? What is it about YouTube shorts? Like, why are you doing that? Why do you buy that? What about that? And I just started looking at my six kids who span 20 years apart an age as the ultimate test plot. I don't have to pay for market research. It's right in my house. It's right in my neighborhood. It's my neighbors. It's my parents. And looking at

everyone of my family and circumference in my circle as information that I should be a student to learn from versus sitting around boasting my ego about the three other companies I built. And I got back to that eager student mindset and asking my daughters no longer like, hey, quit buying that stuff on my credit card, which I still say that, because I'm still on a debt. But I'm like, why do you buy that? Why that ad? What about that got you to buy this? And all of a sudden, it's critiqued this

company into something that's growing at leaps and bounds because I became a student again.

I still don't understand TikTok. But I'm selling there. And you know, I'm learning.

“You have to, bro. And that's the crazy thing. And you know, I talked about this. I was on stage”

a week ago talking about buying and buying signals and buying habits and how we just buy differently now, right? Like, I'm your kids are like mine. They don't watch TV, bro. They don't listen to the radio, but they still buy things, right? Traditionally, you and I growing up, it was, if it's in a magazine, a newspaper TV radio, that's how we heard about something, right? Fast forward to the early 2000s, if it's not on the internet, right? You don't buy it. People buy so differently and you can't

be stubborn. So if you're a business owner, if you're entrepreneur right now, and Tim is exactly right, you can't be stubborn and you can't think from your lens, right? Like, less brown told me,

you can't read the ingredients when you're inside the box, right? But you've got to be able to

to get other perspective and be willing to be uncomfortable because just like you, like, I'm still not really on TikTok, but like my executive assistant runs that page for me, and I'm like, Chris, I don't understand it. I'm not trying to understand it, but we got to be there. Yes, exactly. Yeah. Well, and that's, and that's a lot of what it is, and like I said back in 0405, you don't want to talk to me about a radio ad campaign. You want to start talking about print. I'm not guy.

Like a TV, you know, I was like, oh, you know, now you've elevated TV, and and then as I've progression to this, and we're doing now, we're going to add pretty heavy for popcorn for a year, across, I mean, like, six different languages, and so it's this whole monstrosity. And I started

looking at data, and so think God, my marketing company, they're fantastic. Not last questions.

I go talk to me like you're talking to a fourth grader, and just bring it down to my level. Just just, and I start, I can cool if I ask, because I really want to understand it, not because I'm trying to replace you, just because I want to make better decisions. Yeah. And I said, why is it like this on Facebook Instagram and TikTok, whereas Google and YouTube is different. They said, well, people who search on Google or in a YouTube, they're searching for it. That's an active,

interested person, because when you're on Facebook, Instagram and TikTok, with an ad, you're interrupting them. Yep. I said, okay. And so I took that as I, because my kid is my wife, a laugh. If I, if I got a sport sporting event on TV, and they sort of ask me stuff, I do this angry pause. What? Because I got them into the game. Like I'm there as far as I'm concerned, I'm in the stadium of such a sports fanat. Right. You paid to be there. Yeah. Yeah. So at that point, they're

going to interrupt me. I'm like, you better be bringing me some money or better be funny. Right. And so I kind of changed our tune with what we're doing on social media. I'm like, guys, if we're going to interrupt people, we better be showing how to save a bunch of money, make a bunch of money or entertain them. Not just put an ad for our benefit. What are we doing for their benefit? So it kind of changes your mindset, because I start to understand things,

“and it took one of their people to explain that to me. I was like, okay, cool. And I think just”

taking this different approach of I'm a student, again, in a space that I'm not terribly comfortable with, but it's necessary. Yeah. And realizing that they 18 year old, who spent way more time on this and grew up with this than you and I did, they're going to have significant more insight that's completely valuable to us, because they're buying demographic. I want them to buy it. I want them to like it. And then I start asking my mom, you know, they're in their 70s. She could kill me when

she hears I said that out loud. But, you know, um, yeah, I'll take it. And I'm like, okay, what do you watch? What do you do it? Like, what do you listen to? Like, you know, and she's like, I'm on podcast. I'm like, really fantastic. Okay. What do you listen to? Like, what brought you to that? And just start asking questions and quizzes and it's fun being a student again, man. Like, it's, and every time I feel like I learned something new, I'm like, I got another inch, another link in the

“armor that we can go battle with. And I think that, you know, that dosy humility is the best thing”

that's happened to me in the last decade. Absolutely, brother. Absolutely. You've been really gracious with your time, man. I have one question before I get you my rapid fire, hot five, right? Yeah. And I call this this question the room. Like every great leader, every great entrepreneur that I know, there was a room, a meeting, a dinner, and introduction that changed their life. Was there a room, a meeting, or anything that changed the trajectory of your life,

your business career, anything? Ah, yeah. I mean, it was back when I wasn't, and I took the break from entrepreneurs and was working in corporate America. And I won the rookie the year, and I won the sales awards, and I got brought in the room by the CEO, I'm along with these

records. And I was just excited, like, and they spoke some life into me that like, you're not going

to be here long. And at first, I was like, what do you mean about that? They go, if you did this at this

“age, if you're still here in 20 years, and I'm still alive, I'm going to kill you. That's what one”

guy told me. He goes, you need to go out, you need to, you need to be at the helm. You need to have boundless opportunity. And the only way you can do that is to run your own ship. And that was from the CEO, himself. I'm like, so I just made you a bunch of money and you told me if I'm still here, you're going to kick my butt, basically. And it's what an honor to be spoken to have that kind of true spoken into you in such a young age. And, you know, unfortunately, he passed away about five

years after that, very stroke very suddenly, 59, which taught me two things. One, none of us, no matter how much money you got, we don't know when that day's coming. So we need to appreciate it every day. And two, that's the big guy upstairs telling me, he's like, all right, time to fly. And, you know, so that that was a room that I was in that I, you know, and, and thank God I was present for that moment. You know, I was present and I learned and I listened. And what they said shocked

me, so I'm critically much. And I don't know if I'd be sitting here without those words being

spoken into me. So I always make sure that I invite people into the room myself, the rooms that

we're in. And I try to speak something into them that makes them believe more in themselves than probably you never have. There it is. I love it, man. I love it. Tell them again, you're gracious of your time. I know how busy you are. I call this the unplugged five. Rapid fire. I don't know if you're ready. I'm ready. Let's do it.

“Deserted island. You can only bring one snack with you. What snack can you bring?”

Old meal cream pie. Okay, didn't see that one coming. I thought I was going to get a popcorn. So that's going to leave me to my next one. What's your favorite? I am an old. Old meal cream pie obsession says I was like this big. That's my jam. So yeah, it's my dirtier. That is the peanuts. That's the breakfast of champion. Your favorite popcorn. I'm a Nacho cheddar Omaha protein popcorn. I eat a bag of that stuff every other day.

Every other day. It's my favorite. There's something I can't live without the Nacho cheddar road. Yeah. Yeah. It's fire. It's fire. You have so every night. Yeah. Literally every night. That's what I know. What's one tip of advice or piece of information that you want to give on supplement

nutrition for let's just say men over 40. Start taking creatine now. Take it every day. Never stop

taking it. It's cheap. The commodity has lowered and priced so dramatically. And I spent 35 years ago explaining to people that know this is not wearing your kidneys because that was the thing that happened in the 90s because all of the moms are in everything. Now they're finding that doses of 15 to 20 grams a day literally stops Alzheimer's and dementia in their tracks. And if you take that, you're going to see a 70% reduction of Alzheimer's and dementia across this country.

The health benefits are astronomical. No nasty side effects. Just a cheap, unflavered stuff. Add it to whatever drink you want. Take 15 to 20 grams a day. Your brain, your mind, you'll stay just a sharp at 75 as you weren't 30. But can I order something from me now? Oh yeah. I got you. It's cheap. It's a great product that you can get it everywhere now and it's

“that's what I'm so happy because 30 years ago was premium priced. But now you can get it bulk and”

it's great. What's one book you're reading right now? Actually, this is not a soap box thing. I have moments for men. It's a daily devotional, literally for men and business that I picked up and I've just been reading it, just trying to get myself back into the word more because I find myself using a lot of excuses about the business of my schedule, my travel schedule, not to be doing things for my faith and also focusing specifically from a man's standpoint. So it's a book

I picked up. They're right now I'm going through. And then Eric Oberham has a book. I've been starting to pan through that it a little bit more right to the throat for entrepreneurs that I have just picked up. So I did it. I did it. And then the last one, because I gifted you dad. So you can't say dad. When the story of Tim has been written, what's one or two words that you want to make sure and there that defined you? Gratitude, extreme levels of gratitude. He was very, very

and a lot of gratitude for the blessings in his life. That to me with me and everything. And I hope that

that heart on their sleeve like I do. And yeah, some people might call me a soccer, and that's

“fine. I'm good with that. But I like the guy to give a thousand chances. I'm fine with that title.”

I love it. Well, if you were watching this, if you're listening to this, do me a favor. Follow Tim on social, go check out his mini websites. If you're watching this, there's a QR code

right behind us. Hey, go ahead and flash your phone on that QR code. See what pops up. But I can promise

you this. I'm not going to lie to you. I'm not going to dissuade you. The popcorn is probably the best thing you're ever going to have in your life. I promise you. And when you come out with

“papaya flavor popcorn, you got to let me know. I think that's even that's one. I got you brother.”

Tim, I appreciate it, man. Where do you want people to find and follow you personally?

If you go to Timrexius.com, that's TAM or EXIUS.com, at least all the socials. At least all the brands, all the businesses. I'm mostly active, like personally active on Instagram, and it's just Timothy D. Rexius on Instagram, because I understand it. Eventually, I mean, we're post on TikTok, but I'm real. That's that's that's my daughter. I don't. Yeah, it's the team. But I'm very active on Instagram myself personally. But if you go to the website, at least all the businesses and the emails

and there go to all the Honduras, one of my assistants, and she's notorious for making sure I do not forget. And yeah, we get a lot of messages, but trust me, we will get to it because I'm honored and graciously honored that if people think I can help them, then I, it's my honor and duty to do so. There you go. And I'm also going to throw this out there, Chamos Plot for Tim. If you are the leader

“of a conference of an event of a mastermind, this is a guy you need to come speak. I can promise you.”

He will move mountains and he will fill the rooms. So, Tim, brother, I appreciate you more than you know, man. Thank you for being here. Thank you, Hyderan. I appreciate it. Incredibly honored. And you got it. For all the viewers and listeners, remember, you'll be cause. Here's your superpower. Go on, Misha.