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your day, welcome to the show from the Relief Factor Studios. This is Red Eye Radio. [Music] All across America, we are Red Eye Radio. He is here currently and I'm Gary McNamara. Hi. Oh, I saw that story, that the CEO of Pracker Barrel is going to be gone in August. Yeah, she's going to be out as of August 10th.
I think that's a little bit of a delayed response by the company, if you ask me, you know, the whole rebranding thing. This is a problem. You know, I read someone wrote this line or quoted someone in one of the stories about it.
I basically said that the brand doesn't come from what the executives want.
“It comes from what the customers believe. Yeah, so the perception by the customers is what matters.”
So before you would ever approach rebranding anything, you would look at it and say, do we have a problem here? Because traffic is the problem right now. People aren't going to crack or barrel in the same numbers they were. And they're trying to get that back up. They've, as the CEO outgoing CEO, she posted, you know, we've been able to cut some costs. But basically, you know, we're trying to work on getting the traffic, basically, I'm paraphrasing a backup to where it used to be. But if traffic had been diminishing before you did a grand change, then you've got a few things you would want to explore.
But the big question is, why? Why are people not going if that had been the case? If when it's this, hey, I've got an idea inside the board room and your numbers are pretty solid. In the restaurant industry, man, it's really fickle. It really is. People don't want you, the customer doesn't want you to move their cheese. Don't change the brand of cheese you use. Don't change this. Don't change that. Now you can add certain things in a sit down restaurant and casual sit down restaurant like that.
You can add certain things to the menu. It gets real tricky when you take things off of the menu. Because you start getting complaints. Oh, we don't have that anymore. Oh, really?
“And, you know, those are those are things you have to deal with in the restaurant industry.”
But when it comes to people not showing up anymore, you have to get right to it and answer the question as to why.
And making this brand change, you know, to take out basically the mascot.
And the response was, yeah, it looked old fashioned. That was by design. And you had people you had people that was the intent you wanted it to look old fashioned was the brand. Yeah, yeah, rocking chairs for sales still do on the front porch. Yeah, you have people waiting in line to eat. That you had the little store in front with everything that you don't need to survive in life.
Right. No. Every nickname. But candy bar. Right. I mean, they had everything. Actually, bought shampoo in there. True story. I mean, it was everything. You could buy, we bought two or three vinyl albums in that store. I bought trying to think a number of, oh, I don't know how many greeting cards. And as you're waiting or on your way out to door, as you're going maybe to check out or after you check out, you decide, don't wait a minute.
I will look around the next thing. You know, you spent another 150 bucks. It's a great business model because you have this little boutique retail thing that really thrives on the emotion of nostalgia. You know, and then you have the restaurant thing, which is kind of the same thing. It's it's a country cooking and the whole thing. We all know what it is. What I, if I was in the, for example, that type, what I called more comfort retail.
Yeah, right.
And I think about the fear I would have if I owned a place like that that was successful.
“And you're always saying, how do we get more growth? How do we get more growth?”
Well, I would be scared to death to completely change as they were attempting to do the decor of it to make it more modern. Because I, understanding that in the business that I, that I'm in, and understanding as a customer, because I'm thinking of this, this one restaurant that I go to occasionally here in, in Dallas for breakfast or outside of the Dallas for breakfast. It's in a Victorian home. They got a beautiful porch and everything else.
You know, and they serve, you know, basic, it's, it's, it's coffee. I always have the, you know, Egg McFuck McMuffin sandwich and they have a little bowl of fruit.
And it's perfect because it's not, you know, for me, it's perfect. It's filling, not to high carb, whatever. Then they basically have sandwiches and stuff for lunch, but they're closed like by two or three in the afternoon. I view that and say, you can't do major changes there. That is a brand. It's a beautiful Victorian home. You can go and you can, you know, eat on the porch and whatever or go inside and they have the place, whenever I, whenever I go there with a couple of my friends, we're always like,
they got couches available. Go, go, go, go, get the couch, get the chair. I mean, the, the familiar, the familiar furnishings, the, the way that everything is set up. You, you, you know, exactly what you're getting every single time and you want that repetition every single time. I've been going there for about four years now. And there's nothing to me that says change. Right. You know, what? No. And so I look at cracker barrel the same way.
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“Beer. And I think you brought up one of the greatest points about beer, the whole Bud Light thing with Dylan Mulvaney.”
That the concept of we know that beer is alcohol and you can drunk on it. It's a liquid drug. But the image of a beer of a Bud Light or whatever before the whole Dylan Mulvaney thing was socializing. If you look at the commercial, having a beer, you want to have a beer. That means you want to talk. Right. People socializing together and talking together and I go back to the case of ballantine beer that my father had in the house. For 12 years because he only had two a year, one for him and one for my neighbor, Mr. Duncan.
When they were cutting the lawns, Mr. Duncan early in the year would bring him my dad a beer. And then my dad felt like he had a reciprocate. That's the only reason because I tell this to people that I don't believe it.
I never saw my parents drunk or close to drunk in my life ever. And so the beer, the beer from my father to buy a case of beer, was simply to socialize.
“We did wonder, my brother and I always wondered, what was the last, what was the 12th year like?”
Was the beer still fresh? It's sad in the basement for 12 years every single year just do of them. I'm not sure if it ages well. I don't know how beer ages are, whether it mattered, whether it mattered back in the 60s. But there is a social, there's a social concept and an imagery to even beer. And introducing yourself by making a statement into that quite often one on one setting. That conversation over a beer is then you're putting a statement on the table.
Between those two people, one of whom invited the other head, you want to go have a beer.
Right.
Not a statement that the beer is great. A statement that this is what we're about and this is what this brand is about. And so now that it's going to be sitting in front of you.
Basically, it's the same thing, Schultz brought up at Starbucks years ago.
Let's write it on the cup. Let's talk race. You know, you think about, start a fight, Barista's. You think about some of the dumbest moves ever made. I mean, the Starbucks was, you know, the Starbucks, the Bud Light, the Cracker Barrel. I mean, they're, they horrible branded huge news. They're huge, new, new items.
News items, new items. Let's talk, maybe we should try that. A Cracker Barrel, everybody go in nude. Let's not do that. Yeah, let's do that.
Cracker Barrel. Yeah. We'll say his some really unique clothes up front. But, you know, you and I were flabbergasted when the Starbucks thing happened. Go, I, Schultz came up with that. Are you out of your freaking mind?
Yeah. You're telling people that you wish to discuss the Barista race with the Baristas? Yeah. All right. I, look, I want to talk race with the pimply faced guy over there who looks like he plays 20,000 video games a week. Let's start a fight with a stranger.
“That's why when they ask me my name when I go through the drive through, can I get a name?”
Trucker Carlson. [laughter] It works every time. Your name? A son, biker.
You know, this is the, this, those are the, the problems because they spent 700 million Cracker Barrel did in this rebranding. [laughter] Man, everything looks old fashioned in here. We need to do something quick. [laughter] I said the leaders of the company whose restaurants were designed to look old fashioned.
And, and that's when you and I always ask a question because we, we look at it and go, it's not just one person.
They workshop this. They have meetings and nobody raised their hand and said, or somebody did raise their hands or go, ignore that guy who said, "What are you out of your freaking mind?" You have to be insane to think that. You have to be insane to say to look at something where the brand is, you know, that's, that was the whole point. It's a level of comfort.
Dusty slay as a great line. He says, you know, great country songs will remind you of things you've never done. Like, you know, there's a song about going out on the lake and he goes, "I never went to a lake."
“But, I hear that song and I go, "Oh, yeah, I remember that."”
Well, it's nostalgic even if you didn't grow up eating in a place that looked like crackle barrel. Even if your grandmother's home didn't look like crackle barrel or the food didn't taste like that. It's the idea is comfort food in an in an old fashioned setting. And that was your entire brand and your complaint was, it looks too old fashioned. And part, if I was sitting in one of those, one of those meanings, I would just look at them and say, "Guys, hallmark movies."
Yeah. Yeah. What are hallmark movies based on? imagery of what a small, beautiful, sometimes little rustic town looks like where everything is available, everything is comfortable, everything is lovely. Everybody drinks coffee. Everybody drinks coffee. No politics are involved in it at all.
No. You're talking about the big cookie that you eat. There's more bakery smells. I mean, this isn't rocket science. It's people being comfortable. All right, let's inject politics into it.
What politics should we inject into our beer? Hmm, how about the radical transgender movement? Right. I like that idea. Any objections? If you do, you're transphobic.
It's like, well, it's, or, you know, with Howard Schultz, it's coffee. People's come in. They sit down with their laptop if they come in. Yeah. All of a sudden, you're going, let's talk race. Right. I mean, that's--
“It's, it's, it's, you're honestly asking for them.”
Basically, to become a talk show host.
[laughter] You're porista. Sorry. I don't-- I shouldn't be making coffee, and they shouldn't be trying to be a-- Add lib talk show host on the fly. It could taste a phase.
Could you imagine the customer?
The customer? You know, I-- we recorded your conversation yesterday with the customer. Are you doing your show prep? Well, because here's my question. I mean, and I would love to hear the inside stories.
You're going to ask them, so you want them to write that on. Every cop, and hand it to every customer.
“Then what if the white barista hands it to a minority?”
Well, how did that go? It's like, wait a minute, what? Who just-- because somebody--
Some barista had to be the first to do it.
In some setting, some store, it was just one morning people trying to get their coffee. Right? And they're pulling through, and then, or they're going up to the counter, and let's talk, right?
What? Wait a minute, what? And then Howard Schill's member, the big page, the big ad. Yeah, you should get to know. Many people probably don't even know the ethnicities of the people that live on their streets. Right? Like, 'cause I don't care!
Well, because it's weird, what would it require, Howard, that we all get a pen and paper, and let's make it look official, we'll get a clipboard, and walk up to the door and go, yeah, I live two doors down.
What about the rest of your family?
How many live in the home? That sounds racist to me. You want to turn this into census workers? You want people to start going around counting, that's racist! Howard, you were right, I counted 23 minorities on my block.
What? Wow! It was just weird. I know. I mean, and yet, these brands come back and go, yeah, we don't know why sales are dropping.
We don't know what's going on. We don't know what's going on. You just wonder how somebody gets up to that level of management.
Well, because they don't live on the ground.
Now, the thing is, remember, they brought Howard back in order to straighten out the company, which was weird. I guess he was the only one that would take the job, I don't know. But if you look at it, again, these individuals don't, they don't eat there.
“Who was it the one executive about Campbell's soup that got caught saying, yeah, I don't eat that?”
I don't eat that soup. It's for poor people or something like that. Dude, it's your brand. Your pantry should be filled with it. By the way, nothing better than their tomato soup and grilled cheese.
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Suggesting for anybody who has any plans to get into any level of government doesn't matter what department it is. Do not keep a diary. I don't get that at all. The whole Fauci thing, we'll get to this early in the bottom of the hour, but it was like,
wow, I just don't get that at all. The stuff he put in there that Rand Paul got, it's just, and if you notice on social media
Or anywhere, nobody is defending Fauci.
No one. Yep.
“This stuff is so bad written in his own words that it's obvious to see how he was trying to”
evade the truth. Yes.
And we'll have the details coming up.
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All right, some highlights from Trump yesterday. Okay, you ready? All right, so making me four auto workers. Okay. All right, my favorite to a heckleer.
All right, here we go. [Applause] He's a communist. He's a communist. [Applause]
Thank you. He's a communist.
We're running against communist.
That is great. [Laughter] Now, I wasn't sure where he was going with this one. I'm not sure when the president gets off and ad libs at times. Sometimes you're a little bit befuddled.
What is the point you're trying to make? Yeah, yeah. All right, here we go. The people that count those people love Trump. Because I've done more for you than your parents.
Okay? Your parents are good. I'm not going to knock you parents, but I have been better to you than your parents. [Laughter] Is this -- was that for Chris Rock, maybe?
I don't know that. Yeah, who said years ago, I look at the Obama's as my mom and dad. Exactly. Yeah. [Laughter]
Can the White House clarify what that means? I think it's called a dad tomorrow ago.
“We did take that literally, or is there a subliminal message in there?”
Dad, Trump says he's better to me than you guys were. So, care to comment. Care to comment. Anything I can quote for the radio show? [Laughter]
[Laughter] Yeah. I don't know what that means. I don't know. No, I don't know.
Follow what's on the teleprompter, Mr. President. Yeah. I think. [Laughter] I love you more than your own parents.
I wouldn't -- if he would have said it that way. Oh, that would have been even funnier. I love you more than your mom loves you. [Laughter] Oh, my gosh.
All right, Fauci. Yeah. For the life of me, I mean, the hearings. What was the hearing Thursday? I forgot what day this is.
I think it's Thursday. Yeah. And today's Tuesday, right? As far as I know. We have that discussion the other day.
It's talking to when I was at the hospital for my bad Wednesday. So, it'll be tomorrow. Yeah. So, oh, the hearings are Wednesday. Yeah.
Are they meant today's Wednesday? You had me completely and totally screwed up. When I was at the hospital for my buddy who passed away yesterday, I was talking to one of the doctors. And we started talking about somebody forgot something.
The doctor said, "That happens to me." And I said, "You know, I can be sitting there talking about some kind of economic concept or whatever." All of a sudden, somebody says, "Well, what day is that happening?" I go, "What day is it now?"
Yeah. That's amazing. It all kind of blends together.
“So, doctor, can you explain how the human mind works?”
Yeah. I'll see. This is why we should keep a diary. [laughter] We do.
It's our podcast. Exactly. The record of what we do. I can't remember what I said yesterday, but it's there.
Well, I've always said, in this modern day and age,
I would never run -- I would never be a part of a presidential administration.
I would never be a part of an executive branch of the --
I don't care who the president is.
It doesn't matter. It's a shot of Trump or anybody. I just wouldn't do it.
“Because if you get called up, if you have to testify to Congress,”
and if they call you up, I remember one of the -- Oh, who was it? It was Michael Kampudo, whatever, from Buffalo. We actually was doing some talk radio at times who worked in the Trump administration. He wasn't making a lot of money.
Every time he went up, what was it like? Fifty thousand dollars in lawyer fees. Every single time he had a testify before Congress is what it cost him. Yeah. And the chance of getting a lawsuit, the people that work for the president,
you know, they're not making a great deal of money. Right. Maybe you're making 180,000. And you're saying, that's a great deal of money. It's not a great deal of money for how you can expose yourself,
especially if you're young, earlier in your career, to financial devastation from lawsuits.
“And you may not be connected in any way to anything that has happened.”
But it doesn't matter if you're called as witness. You've got to go. But, you know, Fauci was in the government a long time, though. And, you know, yeah. But still to write a diary.
I just don't get that to write it to write a diary.
I would never if I was in that kind of position never write a diary.
But that's the problem. That's why you go on social media. You're like, we're the people. Why aren't Democrats? We're the Democrats in Congress defending Fauci.
Where are they? Right. They may be there in Wednesday. I don't know. Or maybe they won't show.
Nah. If we don't show for any topic that deals with an F. Fraud, now we're not going to show. Yeah. Fauci, now we're not going to show.
No. If it's fraud, they're probably thinking, look. And Fauci Fraud is a double F. So exactly. Yeah.
So definitely out. Is that a broadcast? Yeah. Maybe. But I want to get to because we had talked about this yesterday.
Look, they got found. Fauci lied about gain of function. Absolutely lie. But they right here in the Wall Street Journal.
“One conclusion is that on the important points, Dr. Fauci was both wrong and dishonest.”
For instance, he and his allies in the government science industrial complex. Yeah. Still cling to the theory that COVID-19 evolved naturally in animal populations before spreading to humans. Yet on February 1, 2020, his diary records a meeting with a dozen prominent verologist in which
only two credited this natural origins theory. The rest suspected of the virus might have been created artificially, not least because a leading scientist in Wuhan, she, Zeng Li, was known to engage in the sort of gain of function research that could produce such a result. The diary suggests that by January 26, 2020, Dr. Fauci believed the virus had not originated
in the Wuhan wet market, often identified as a source, by natural origin advocates. It did not stop him and his allies from painting skeptics of the natural or origin theory as politicized cranks and conspiracy theorists previously released documents shed light on how Dr. Fauci orchestrated publication of a scientific paper to suppress the theory that COVID leaked from the Wuhan Institute of Arrology.
The diary also brags and Dr. Fauci's influence persuading the likes of California Governor Gavin Newsom and then New York Mayor build the Blasio to shut schools and lock down large parts of the economy. This is in his diary. Yeah.
Yet he later claimed in public. That was it when he testified. Yes. He was testified. Right.
I believe so.
He claimed in public that he never argued for locking anything down.
Liberals lionized Dr. Fauci now for his antagonism towards President Trump, but early in the pandemic, the diary suggests the doctor was infatuated with Trump. Mainly it appears because Mr. Trump said night things about him. He is very susceptible to the flattery of celebrities if you read the diary. Conversely, Dr. Fauci glowed into himself about his viciousness towards critics.
July 14, 2020 saw him trying to squash a skeptical memo about his policies by...
contributor Steve Moore. I told the White House that either metals or potas need to shut up Steven Moore and stop his publication of Dr. wrong paper. The doctor wrong papers with the call didn't say, Dr. Fauci. If he does not, the entire academic community will dump all over potas.
The attempt to freeze lockdown skeptics out of policy-making roles, he refers to the authors
of the lockdown critical, great-bearington declaration as the three stages.
The most embarrassing entries relate to Dr. Fauci's fixation on his own press coverage. He makes a note of his many interviews and a positive newspaper profile can garner as much
“attention in the diary as the important scientific and policy debates of the day.”
The media idolatry is something to behold and may be one reason that most of the press will ignore the diaries and these hearings. They incriminate the press in Dr. Fauci's deception. Amazing profile on me today, on nightline, he writes at one point, multiple editorials, Washington Post, and opinion pieces newsweek written about me cannot keep up or even read all of them.
Country needs someone to look up in the face of the Trump presidency he writes in his diary.
All of which points to a larger lesson still unlearn from the COVID debacle. The doctor of the diaries comes across as all two human stubborn, biased, vain, and vindictive. Yet the media and most of the political class treat him, as the salamonic sage, the perfect technocrat, capable of managing all in society. The COVID record shows that his advice was often wrong, and in the case of lockdowns, catastrophically so.
Well, you see here what we, you and I recognized the long way. And that was the ego and also the power that he had, that he was really infatuated with all of it, getting the attention and having the power.
That really took hold of him.
And it was very obvious when Trump was no longer president as Biden came in. Because you would see him on interviews and he would act differently. And that's the difference between, that's when you know what they're up to. And I said the same thing about John Bolton.
“John Bolton, not once in his life, it he smiles. I think it's documented.”
It's a fact I'm making up just for this point. But it's probably close to being true. Until he had that book in his hand that he wrote after taking all those notes. He wrote that book, well, Trump was still president. Not years down the road, which is dangerous.
And you look at what Fauci did, also dangerous because what are you doing at the very beginning? If it's accurate and true, that it was widely believed that this came out of some kind of man-made enhancement, gain of function and came from that lab and we knew it as early as February of 2020. There would have been a much different reckoning. Yep.
“And early on, the vast majority of scientists that he gathered together did not believe that it was natural origin.”
And so the reason you keep the false story going is the same reason they kept the Russian hopes going. Because you're going to have to pound it in the minds of people who will be willfully ignorant. And then they'll just look at it and turn away and see it as the two sides going back and forth and then want to ignore it. Right. And that's exactly what happened.
Right. They'll see it exactly the way they did with the Russian. There are people that still believe the Russian collusion hopes. I had that the couple that I met about six months ago. Yeah.
And they still believe that it was true that it actually happened. And when I told the whole part of it, that it actually was going on and Trump colluded with the Russian.
When I told them, I said, no, Hillary set it up.
Yeah.
It was campaign money that didn't.
You can follow it. Right. You can read it.
“Well, we don't where the hell you come in from on this.”
You're making this stuff. Right. No, I'm not. Let me go find it right now for you. Exactly.
And we don't believe any new sources.
Right. But then how do you know I'm wrong? It can't be true. They hired Robert Mueller to do a special investigation. Of course, everything really happened.
We tore that apart. Yep. We are right. I radio.
“Coming up more with Gary McNamara and Eric Carly.”
It's right. I radio. We are right. I radio. He is there.
I'm Gary McNamara.
So yeah, since we were talking about Dr. Fauci still the we did it once this morning already,
but still that if you're just waking up right now, the battle on the headline. Fauci starting to think that maybe keeping a daily perjury diary was a bad idea. Again, you know, it's one thing if you're keeping a technical diary. Like this happened today. Even if you're just saying I was interviewed on ABC, I was interviewed here.
“You know, I think it went well, I think I was able to get my message.”
The right message across or something like that. Right? That I understand, but this was all fed by ego. It's on an adoration for himself. This is Ridae Radio on Westwood One.
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