#2527 - MrBeast

>> The Joe, Rogan, experience. >> Join my day, Joe Rogan, podcast, my night, all day. [MUSIC] >> It must be very easy to get people to do your show.

“>> Well, I mean, yeah, I think how we give way millions of dollars.”

It's usually, people are very excited about it. The only hard part for us is if it's a longer one, just the time-off work. >> So, because sometimes when we shoot like these games or stuff, you know, we can go for a month, but besides the work stuff, of course.

>> There are people that haven't been able to do the shows that couldn't get a month off work. >> Oh, yeah, tons, of course.

>> So we always have like, even like the day before, sometimes people get cold feet.

So if we're doing some with 100 people, we'll usually have 10 backups, just because, you know, I would imagine a type of person that would do your show, would have a job that they could quit. >> Well, yeah, I mean, I guess it depends, right? >> Whether it's the YouTube channel where we're, you know, doing, you know,

a hundred families can be for $250,000, or it's a B-scamster that can be for $5 million. The $5 million, people are way more excited for. Some of the, you know, the YouTube videos, it's not as like grandios for that. I don't know if I want to lose my job for 1% chance of winning $250K, so. >> Well, how many people will you do B-scamest, how many people are competing?

>> So the newest season, we just shot, we grab one person from every country on Earth. So it was around two people. >> Yeah, which I was actually pretty cool because you would put them in these crazy games, and you'd see how someone from like the Asian, you know, Pacific countries would react versus to like someone in South America,

and they play and think so differently, because they have such different upbringing. So, it was really cool.

“>> Did you have, I mean, you must have had to thoroughly vet these people, right?”

>> Make sure they're not insane. >> Make sure not that you're a serial killer. >> We do the psych and background checks, of course, no. >> How do you get that information if you're going, I mean, if you have, how many countries are there, first of all?

>> So, 190. >> We went off of whatever the Olympics do, so it's like something around 200. >> Yeah, plus or minus a couple. >> So some of them have to have some shitty infrastructure. >> Oh, I mean, I think one of them has literally 40,000 people living in it.

Like, it was, what is it, not the, something sea islands, not the Cayman Islands, but some island country, and yeah, I was like, wow, like my town, which has 100,000 people's two and a half times the population of your country.

>> Well, I was joking with the contestant because I was like, if you win the $5 million,

you could technically give a $200 dividend to every single person in your country. Is that crazy? That little people living there. >> Wow. >> Yeah.

>> That's a kind of country, like, I wonder if you could buy that country. >> I mean, the GDP is probably, you know, a couple hundred million dollars, if I were to buy this. >> Like someone like Elon or something like that could buy it in the country. There's probably thousands of people in America that could. >> I mean, I feel bad, people from that country listening,

>> Well, we didn't say the country, we're good, we're good, we didn't say it exactly. >> It's like they should know what they are, they were their country of 40,000 people. That's just what it is, that's wrong with that. But it is weird how many countries there are, and if you've got a person from every country, what are the odds you're going to get good data as to whether or not they're a criminal?

“>> Well, that's why, I mean, if you saw like a budget,”

on what I have to spend on casting those people, it was ridiculous to be able to get them all. Because basically what we did is, we've got multiple options for each country. And what I was worried about is that the contestant from playing country would suck. And then the country would be like, Jimmy, you hate us and you purposely pick this, you know, absolute more on.

So we would pick two or three from each country, and then we let people from those countries vote on who should compete. >> Oh, it was even more fun.

>> I had to get multiple from each, so I think I ended up spending over a million dollars just on aggregating

casting and background checks and everything, and then putting it out there so people can vote on it. But that way, you know, whatever, like Georgia in Europe, if that guy's an absolute more on, it's on them. They picked them. >> Yeah, that's actually very smart. >> Exactly. >> How did you come up with the concept for the show? >> First of all, how the fuck do you have time to do that show as well as do your YouTube show?

>> Yeah, I just don't sleep much during those, because like, be scans basically is 30 days of just, you know, 18 hours a day filming. And so for people who might not have heard of it, it's essentially the largest cash prize of any show in the world. Season one, we had the most contestants of any show in the world, and the largest sets of any show ever to exist. And I was just like, what if you take like a reality show, but you just ramp everything up to the absolute maximum,

and like, like season one, we give away $22 million dollars. >> Oh, wow. >> Just about season, right? And, you know, some of the biggest games shows in the world right now, give away $250,000 dollars. Like, we're going to weigh $2 million dollars every episode. >> Yeah, like that, that's wild. >> Yeah, that's so crazy. That sets amazing. >> Yeah, and then we build a city, and so holy shit. My whole thesis behind it with this is,

you know, when you watch these, you know, game shows or reality shows, there's a lot of takeaways, and like, after the show, they'll put people in a room, and they'll be like, hey, talk about what happened here, and it's like, inner cut. And I was like, well, what if we just

So, we also, like, in season one, we broke the world record of most cameras ever used, in any production of any movie show, anything ever. So, like, this set right here, there's over 1,200 cameras in there. >> And the most-- >> That room is so big. >> Yeah, it's bigger than the football field. And so, there's 1,000 contestants, we have to have an A-cam on all of them, so there's like a poll on each of the platforms on them,

plus there's hundreds of cameras in the roof, and Bobbi. There's over 1,200 here, which outside of this, the most ever used in a production was 400. So, like, I literally had to,

“and this might seem insane, but this is why I think the show appeals to quite a few people,”

because normally in a show, they would have a story producer walk up to you, hold a camera, and be like, all right, you got three minutes, you're kind of the bad guy, say, roughly long these lines.

Almost basically put words in your mouth, and then they go, like, person to person with, like, one camera,

whereas I go in the microphone, I go, say whatever the hell you want. We're recording you for the next 10 hours, I don't care, right, and you all have a dedicated camera on you, so then instead of, like, putting words in people's mouths, they can just do whatever they want. >> So, do you have someone who actually has to go back and watch all that footage and edit it, and then put it all out as a show? >> Yeah, he said, well, this is why--

>> How many people do you have doing your editing? >> That's season over 150 editors, worked on it, yeah. >> Oh, yeah. >> It's crazy. And that's obviously why people don't do it, because it's, like, basically, we had to spend millions of dollars in cameras. It was the World Record for most cameras ever used, which then we also brought the World

Record for most camera cables used, because it's 27 miles of camera cables. Both the World Record for a large control, each of these is millions of dollars,

“and you have to bring in millions of dollars of extra editors, and so, next to, you know,”

to take it from 10 cameras where you just essentially put words in people's mouths to unlimited cameras, and they can do whatever you want. You can show who they actually are, as opposed to what you think they should be, right, with a story producer. It costs a lot of money, it's a lot of effort and time, but it shows through in the final product, because now, you know, you get more natural, like, less scripted things when people are just themselves.

>> This episode is brought to you by Squarespace, the home of my website, JoeRogan.com. If you want to level up your business, you got to improve your website. Squarespace gives you everything you need to get a fully custom website. Offer services, sell products, and get paid all in one place. Go to Squarespace.com/Rogan for a free trial, and when you are ready to launch, use code Rogan to get 10% off your first

purchase of a website or domain. >> You have a great ability to, like, see the big picture, and a great ability to put together things regardless of what the budget is. Like, regardless of how much money you're going to make to do the best product.

Like, I always thought that about you when you were doing, when you first started doing

your YouTube show, like, the amount of money and time and effort involved in this is like, above and beyond what most people will want to do. And it's way more than a traditional television network, whatever, whatever, do, because a traditional television network would look at the upside. They would look at the money, and they would go, we're going to spend an X amount of money to make it this much better. But if we just take it down a couple of

notches, we save 80% and they would do that. But you're like, can we make it even cooler? Let's put all the money back into the show, which is very risky, man, because not just very risky. It's just very, you have great foresight. Like, you really see the big picture of it. Obviously, you have the number one show in the world. Like, you have the most watch show on earth. You know, your YouTube show is the most watch show on planet earth. So it's obviously working,

but it's like that ability to make that set must have been bananas. That is a fucking enormous

“building. Did you have to build the building?”

No, so that's in Toronto, but it's basically an airport hanger. I mean, we spent months trying to figure out how we could make this. That also is like 1,000 trap doors, because every single one of those, the trap doors open when they get eliminated. So that set alone was like,

15 million dollars. I mean, it was crazy. It's thousands of people's time and stuff like that.

It's actually, where we film beast games, it's actually a pretty big deal because it creates so many local jobs for people. Oh, I'm sure. Yeah, like there, it was like pretty wild. Every time you say, where are you filming or you keep it on the ground? That one was Toronto, Canada. Okay, cool. And every time I walk around on set, people were loving it. Because even when we film for 30 days, there's months leading up to it at months after. Sure. It gives you a consistent work for six

months, whereas like before they're going project the project every week. But yeah, back on the going above and beyond, that's kind of my whole thing is like, why make content that isn't great. And we just ask ourselves, how do we make the best content possible as opposed to, you know, how do we make the most money possible? And when you just shockingly go on with that approach, you just kind of make a lot of money. Yeah. And well, and also it's, I told my team all the

time too, like a big difference between us and other media companies is, you know, usually like

you have like these crazy brainstorming sessions. And I tell the team, technically anything's possible. If, as humans, we really wanted to, we could technically blow up the moon with enough nukes. Now, we're not going to do it because it's not worth the time and it's not worth spending the

“money. But you have to have that frame of mind. Everything's for the most part possible.”

If you're willing to spend the time, it's spend the money. So before you do the work and just figure out what time it takes and how much money it costs, you can't say no to something. Because almost all the time, like we filmed in the pyramids. And I spent a hundred hours living in the pyramids of Egypt. It was fucking awesome. And, you know, for years, everyone's like, they're not going to let you, you know, live in the pyramids for a couple of days. Like, that's crazy.

And I'm like, well, I'm not like, did you get a no from the, you know, the leader of Egypt? No. Then I'm like, well, technically it's possible, you know? And after years of talking with them and helping them understand that, you know, it's going to be more of an educational type video. And it's not like, I'm not going to run up the pyramids and take my shirt off and be like a lunatic. It'll be really cool. Eventually they came around to it and they loved the video and it worked really well.

And it's literally like, I could go anywhere in the pyramids for a hundred hours. I went all the way up to the top of the middle pyramid we went underneath it is really cool. And I like, tell my team, it's like, you know, even some of my most veteran people

when we get these crazy ideas, their default reaction always is to go, I just don't think it's possible.

And I go, look, it is. Sometimes it's just time to money, you know? And is it worth the effort? The pyramid one must be nuts. Oh, it was crazy. It was one of my favorite videos. Is that your first time ever being there? Yeah, actually it was. And so that made it even more special because I was like learning things at the same time

as I was just walking around. And um, I mean, if you honestly was like a year and a half ago and it's like all little fuzzy because I was like so tired. I was just walking around all night. But it was pretty crazy and surreal. And then going down into, what's that tomb code where you go down the ladder and, um, like a couple hundred feet underneath the pyramid? Mmm, I don't know. Is that Osiris's? Yes, Osiris's. Yeah. And then, uh, it was like flooded and swimming

“around under there. It was pretty wild. Yeah. Wow. I feel like you should do something like that.”

A hundred percent. I need to go there. I've been talking about going there for years. I just, they're me. This is the time thing. My time is, I've, it's so many different jobs. It's not like one all-consuming job like you have. Yeah. Me, it's like commentary for the UFC, doing stand-up comedy, doing the podcast, and also married with children. It's like, I have a lot of responsibilities. So it's tough to just jet off or what? Really, ideally if you're

going to go to Egypt, I feel like you should go for like 10 days. Yeah. I feel like at least 10 days. Do you think that, uh, yeah, I feel like maybe honestly, really like five days, you could do it. And like, I'm curious if they let you just like do a video where you walk around and go everywhere because I wonder, yeah, you could, I've talked a lot, shit. Exactly. I'm without saying it.

I'm kind of implied. I don't even know what you there. Well, I never said anything bad about it.

Yeah, about it. I just think that the people that run it have a very, uh, narrow-minded perspective of how all that stuff was made. And I don't, I think, I don't think they really know. And I think there's, uh, a lot of gatekeeping in terms of, you know, what the official narrative is. Yeah. It's like how it was all made and who made it and what what it's all about.

“That's why there really, um, hesitant to accept any alternative perspectives because they have a”

timeline and they attribute all this construction and there's a lot of evidence at that timeline doesn't make any sense. Yeah. Like, did you check out this finks? Uh, yeah, and you can, you know, you can go underneath it and go in that little room. Yeah. Did you do that? Yeah. Which, uh, that's the stuff, I, I feel like it would mean even more if you did. You've talked to doctors out here, right? Mm-hmm. Yeah. Did you have them on the show? Yeah. Yeah. I'm going to show.

Yeah. Okay. Good. Yeah. And so yeah, he's obviously the guy. So you should just call him and see. Yeah, I'd rather go for somebody else. I didn't listen to that episode. I'd rather go hang out with one of the historians that I know. Grand Mancock. Yeah. Grand Mancock will be the perfect guy to go with. Yeah. You and Grand Mancock's walking around? Oh, boy. Now, there would be some crazy stuff. Yeah. Well, whatever happened in that

part of the world during that time frame is pretty spectacular. And it's kind of amazing that

no one has ever achieved anything remotely similar to it since. Yeah. And it's at least 4,500 years old. That's just a guess though. They really don't know. Yeah. You know, it's a, it's a crazy place. The fact that you got to film a show there is nuts. Yeah. I love how you call it show. And to me, she's a YouTube video. But it's just funny. It's a show. Yeah. I know, of course. And it makes sense because you do stuff with the UFC and you're old a lot of it's called

shows. I mean, whatever it is, people were watching it. Yeah, I know. It's just, it just funny. It's funny. Um, I haven't heard of that in years. Um, but yeah, that one was crazy. And I mean, one thing that I'm really proud of that we did for season three of these games, which I like in hindsight, I'm not even sure how we, this one we pulled off. So I want to see a reaction

contestants. We filmed it in the Roman Coliseum. Whoa. Yeah. We, we crowned the winner of season three

with the five million dollar cash prize in the middle of the Roman Coliseum. Played, played the first

game there in over a thousand years. Wow. That's crazy. No, I'm, I'm so grateful. I, like, we just filmed that too. So I'm like, coming off the high. And I just like, like, it almost makes, like, brings me tears. Like what we shot was so cool. We had like a live orchestra. I like the top ring of their two. So like, as the game got dramatic, we would have them like play louder, music, and stuff. It was like so surreal. Like, there's multi, because I've done really crazy things

in my life. But there's multiple moments during that where I'm just like looking around in the middle of the costume as we were like filming the show. And I'm like, like, this doesn't feel real. It was pretty wild. It doesn't feel, I mean, I went just to visit a few years back and it didn't

feel real. It's so strange to imagine like, what, what that was like, you know, how many thousand

years ago, two, what, what year were they doing the games in the Roman Coliseum? I would just

“1900 years ago. So, I mean, what the fuck was it like being in there while that was happening?”

And imagine when they tried it and they did chips and they were like, whoa, I don't know. I don't know. And it's just, it's nuts that you could go walk around it and just try to understand like, this used to be a place where people was to go to see people die. These to see, see people get hacked to death by swords to see people get killed by lions. It's like, what the fuckers? Well, it's also interesting, too, because I did a lot of research, you know, before we film

there. And it's also did a good job of, you know, back then they had like the hierarchy and like no rules, people would sit at the bottom and the poor people would be at the top. And it also played like a good role of like showcasing unity, even though there are all these different people from all these different, you know, economic statuses, they would all be in the arena there, but also remind them where they are. And there's like so many political implications of it, too.

“Yeah. And so just everything about it. Like fastball games, right? Yes, I guess I think it's.”

I didn't even, I didn't even think about that. Yeah. Jack Nicholson, court-side tickets, same as people. Yeah, court-side tickets. True. Yeah. I mean, it's the same thing. I think in the call seemed though, that was the most dangerous seats, because like there was a couple of incidents, I believe when either a lion or a tiger leapt up and got hold of some people. Yeah. Well, I didn't hear about that, but when I was walking around, you know, they would have

the, you know, emperor like seat right there. And I was like, man, I was the warrior. I could throw spear at him. Like, this is like, this is a killer view, but like, how did no one ever just killed this guy? You know, it was, I was like, that's all I could think about. It's like, this is a little too close to the battlefield. How close is it? It was like, whatever, four rows up, it wasn't like anything too crazy. But like, there's like, obviously walls when you're walking around, like little walls,

you can't just, you know, walk into the stands. So they're like kind of trapped in the arena,

“but it was definitely within spear throwing distance. What do how long it took to build that place?”

Because when you're walking around, like, this is an epic piece of real estate. Like, look, you got built, like, an insane structure. And they did it, you know, almost 2,000 years ago, or whatever it was. Yeah. So it took eight years to build. Wow, from who's AD 72 to AD 80. Yeah. Wow. Construction started under Vespassian between AD 70 and 72. It was completed and inaugurated under Emperor Titus around AD 79 to 80. So the main build phase lasted roughly

six to eight years. The cup is down to its final matches. One trophy, one champion, draft Kings has you covered for every single one. The draft Kings app is now available in all 50 states and includes all markets bringing the game straight to your fingertips wherever you are. From Florida to Texas to California, you're in on the excitement at the speed of sports, no matter

where you're watching, you're always connected and in the game with one app. New draft Kings

customers sign up with Code Rogan spend five bucks to get 200 in rewards within 21 days. That's code Rogan in partnership with draft Kings, the crown is yours. Bet with DK Sportsbook, gambling problem call 1-800-Gambler, 1-800-my reset, Connecticut called 888-789-7777 or visit ccpg.org. On behalf of boothill casino in Kansas, that tax pass through may apply in Illinois, 21 and over, avoiding Canada, event contract trading with draft Kings predictions involves risk of loss,

availability varies, bet to get bonus bets that expire in seven days, trade to get $50 in predictions dollars that expire in one year issued every seven days via click-to-claim for 21 days, one non-withdrawable reward redeemable predictions offer avoid in New York and July 19th turns at dkng.co/audio. It's fascinating too because I like to think of like something equivalent

like 2000 years are now with that still be there? Right. Like no Roman calls seems like relatively

“still intact. It's pretty crazy. That's what's great. Well it's because it's made out of stone.”

All of our stuff like cement will rot out. There's no way cement lasts a thousand years. All the glass, all the everything will just get absorbed back into the earth thing. Do you ever see that show that they had a show like what was it on the history channel or something like that where it was after humans I think was called and it essentially showed how long it would take for cities to completely be absorbed back into the earth. It's not that long. It's not that long.

No. It's like a few hundred years and there's nothing left. Wow. Yeah. It actually seems like good show. Yeah. It was kind of interesting. It was a while ago so it was probably like shitty AI. It was shitty CGI. They could probably do it really good now. But I mean, if you go to Detroit, there's houses in Detroit now that have trees growing out of the basement of the house through the roof. Yeah. Like they've taken over the house and nature is slowly but surely absorbing the building.

And then skyscrapers are a bigger endeavor but they can still nature can still do it.

“It just takes a hundred of time. That makes me where my brain goes through. It makes me want”

to do a video where it's like a picture. There's like a abandoned village or city that's been overgrown and like doing a video out of like last human on earth simulation and then like living there for a month or so and and seeing what it's like. That's kind of cool. Kind of like the Will Smith movie back in the day. Right. Yeah. Yeah. Yeah. That would be so fascinating. Like, uh, or maybe do it like with a contestant. Like, hey, if you spend one month, you know,

and this like isolated civilization, like, I'll give you a million dollars or something and then seeing how they like, you know, use, you know, a hundred year old buildings or something. I don't know. It's got my brain shurning. It was on a bed. I deal. Like an IM legend type deal. Yeah. But real unscripted exactly. Right. Real unscripted but then also hire people to be zombies and haunted. Yeah. Yeah. Higher people like CGI them up. Yeah. Fuck out of people. I've been wanting

to do that for a while, but I always get like hung up on like, okay, I can make some real zombies,

but the problem is like, how do they kill them? And then, you know, well, the other problem is what happens if you, if you're not telling these contestants that zombies are coming, you're just trying to get a reaction out of them. What if this guy thinks it's a real zombie and kills one of the people? Yeah. Well, I wouldn't tell if I would have to say this is a zombie simulation and, you know, then I'd have to set rules on here. So you kill a zombie. You don't use a sword. You use this

film that in its land, which is why we never gone around to it. But if there ever was a way, I do think that would be cool to like recreate a actual zombie apocalypse and like let someone try to live in for a week because it just be cool because everyone's exposure to this is through scripted shows. Right. But to see someone like truly live in an unscripted one where we build rundown gas stations and there's like food that like we would say this is set in the year 2060.

So I'd have set designers and everything design it where it's like only Laffy Taffy is still

edible and stuff. And it was like a true recreation of it. I've always wanted to do stuff like that.

You could totally do that. There's so much of a band in towns. No, it's just the one thing we could never figure out is how does someone kill a zombie and it's not lame, right? Because I'm mad at someone that nerfs sword hidden a zombie. Oh, now it's like, okay, this is a fucking lame, you know. Yeah. I may be a paintball type deal. Yeah, and that's where our head goes because we're uh, we have a different video similar thing. But the problem with paintball and airsoft is then you

have to wear a mask, right? Because people get shot in the face, obviously, and then it's kind of kills it. Oh, yeah, unless the zombie masks were what was the protection? Yeah, if we put it over top of the paintball mask, that's yeah, for poor actors. They're going to, or you just allow instead of like a regular paintball mask, you have something that's just a hard structure that is like your the shape of your face, exactly. So you're making the front face to your face, and then, you know,

you give them goggles, something clear. So their eyes are protected. And then you do all the makeup on top of it. Yeah. You know what? I should hit you up for these zombie things. That actually would, there you go. Exactly. Yeah. That's perfect. That's an airsoft mask. That, that, that'd be pretty cool. I mean, oh, dude, that's actually dope. Look at those masks. The, the half-face zombie ones. Yeah. That's fucking dope. Like you could, that would be terrifying. Coming at you in the middle of the night.

I mean, if you didn't want listening, once the living in a band in town for 10 days,

“all zombies try to kill you. I think we're onto something now. Now that I saw those masks, I'm like,”

okay, I like it. Could that could be the zombies? Well, where my head goes, because the videos are so big,

right? This is probably the five 10 million dollar project. It was probably would build this abandoned

city. Do I am the last man on the planet? And it's like me there for some time. And then afterwards, like a couple of months, like film then right after some of the video where I give someone a million dollars, they live there for 10 days, but they have to fend off the zombies with their friends. And then we reuse the set location. Because if I'm going to completely set deck, basically a whole city, oh my gosh, that's going to be a monster. But yeah, if I did both of those back to back,

Yeah, now that I see those masks, and I think about like paintball or something along those lines.

“Well, what I'm picturing to is like ideally, you can find a city with a skyscraper, because”

I want like someone with the long lens pointed down, if like someone picture them on a street, it's pitch black and they have like a fire and it's them and they're three friends. And you know, then they hear noise and zombies and stuff. Like those shots would be so beautiful. Like, that I mean, that would probably be one of the most beautiful videos ever. And I'm picturing we put like vines, like on all the buildings and stuff too. So, well, if you wanted no one around,

it's going to be hard, because you're going to have to do it in a band in a place, exactly. And you're not going to get in a band in skyscraper. Maybe. So, if you're in Detroit, well, we also, it doesn't have to be in the US. We did a video seven days in a band in city where

there's like someplace in Europe where there was a city that was like war torn and stuff like that.

And it had like hotels and tall buildings and everything. It was pretty, pretty wild. So, really? Yeah. And there's no one in it? No. No one in it. Like tourists go there with us. But they let us close it off for a week. It was pretty crazy. Well, that's the place then. Yeah, I just wondered, it's a little bit history there. So, I doubt the let me go in and like sat deck everything like crazy, but it also paint ball everything. Exactly. Yeah.

Well, with those masks, we could do airsoft, which would be maybe even easier. Well, actually, no, the problem with airsoft then is the trust system. You don't know if they got hit. So, paint ball is probably more fun. Yeah, you need paint ball. Yeah. You need paint ball and you need these to look good when it splatters against them. I just, you know, if someone on my team's watching this just clip the last 10 minutes of this

“and send it to the creative team, I got you guys, I believe in you. Is there another way to”

kill a zombie other than paint ball that would be wild? Like is there something else?

Well, one thing we've been working on because I've always wanted to like do

hug your games in real life as well is to like these like suits where you could, you know, electronic like laser tag or you could just shoot and and then it just like lights up. So, what about shotguns with bean bags? You know, because they use those for people to like take out like when the non-lethal loads, you know, they have like bean bags. They shoot out of a shot. The question I wouldn't need is like if, if I shot you with it like three feet away, would you still be fine?

If I guess you could probably adjust the pressure and stuff where it's not really okay. That's, I mean, good. But you couldn't bury it. So, this isn't fear factor. This is Mr. V's first and that's good. The great, it's a great line. You know, it's so funny. I need to give you a blood and let you just help me cook on this video. I can see there's something in there. You just have to figure out an exciting way to kill them

where it doesn't actually hurt the stunt people or whoever's right in the masks, whoever pretends to be a zombie, who would have to be something, I was thinking light them on fire. But that's, we could you pull up the seven days abandoned city video? I, and just give to a summer and a part. I love from to see like the like how it looks because that with what you're picturing, and that really would be something you can't find anywhere else.

“And that's what like gets me excited is when it's content you can't find anywhere else. That's typically,”

you know, a huge indicator that if it's done well, people like it. Have you seen the show from? From, I don't think so. It's great. Great show. But it's about these people. Look at that shop, pause it right there. Like, like, or, no, so that's just one random building. But you can maybe go to the intro or something if you want to just show them like, yeah, this whole place, like, look at these buildings. Oh, oh my god, this is perfect. Yeah, and then,

like, yeah, if you pause it there, those are all the buildings in the city. I mean, oh, do this is the spot. Listen, the show starts at sundown every night. Okay. As soon as the sun goes down, that's when the games begin. Nothing happens until it gets dark out. Okay. Everything is in the dark. And these people have no idea when it's going to happen, when they're going to get hit. And so they try to get their sleep whenever they can.

But you keep them awake during the day with tasks. You keep them away. So during the day, they have all sorts of materials. They have supplies. They have all sorts of things. And they have to figure out how to protect themselves, how to develop shelter alarm systems for when the zombies are close. They give them, yeah, give them time to, like, figure out stuff to do to keep the zombies away. And eliminate amount of materials that they can work with and just let these people get creative in their

ingenuity. But then you keep, so they'll be busy during the day. So they're not going to be able to sleep. So at night time when it gets dark out, yeah, then they don't know when it's going to hit. So you have these people sitting around and it might be 7 p.m. 8 p.m. 8 p.m. and then three in the morning should start out. So the zombies come in and they got to shoot them while they're creeping in. Yeah, like they're creeping in. Bro, you're giving me excited. I mean, it would be so

fucking cool to, like let them build a structure or something. And then like an island legend where he has to point the lights because they hate lights. But like, at nighttime, they'll have to, we can hide lights throughout the city that they'd have to collect and then set up. So they have

take turns watching and then we only send the zombies out theoretically at night or whatever the structure would be. So they have chill time or maybe every night, 40 zombies are leashed. And then so they're like, they shot like 35 of them, but they're like, oh shit, there's five hitting around the city. So that day while they're walking around, they're like on edge and the tension throughout the day would be phenomenal. Yeah, there's so many cool ways to do it. And, you know, you don't have

to tell them that the zombies are only going to come out at night. Yeah, just have it that way.

“I mean, if we need to stop talking about this because I'm going to leave and go film it, right?”

And then I'm fighting the urge to go call my team. This is also with the zombies. They can come

out in the daytime. These, these people don't know because they never do it. True. Like so these five

days, it's only a night. Yeah. And then it's exactly. So so people get snatched up in the middle of their house. Oh, we used before as a gel blaster. It's almost like Airsoft, but it doesn't hurt as bad. Oh, it shoots water. And these vests that they have set up are sensors so you can almost like what you're saying. It's like VR laser tag. So it lights up when you hit it. Yeah, and there's like a little talking system. It says like, you have this mini shots left. You have

this much. Can we see a video? Yeah. Wait. Is this a video? We did this at night at somebody's house. Oh, you did? Yeah, yeah, yeah, yeah. When did you do this? A couple months ago. Oh, nice. I don't Oh, shit. It's one comment on that. Oh, wait. Actually, no, you bad music. But you pointed out, I have seen like nerve gel blasters. I actually never thought of that. So that, I mean, you could just

redo this up the suits that it makes sense. Yeah. And the risk in the guns because it's like a little

lame. But yeah, that would be it's kind of lame. Yeah. I kind of like shot guns with these guys.

“I think I think we both can easily picture the aesthetic you're looking for. I got to have to”

find the blame between Joe's like recreation of this video and like what I could actually do. But there, I actually more inspired than ever. I think it's very doable. It's very doable. You just have to figure out a way to make it exciting, but still not hurt anybody exactly. That's really not hurt the zombies. You'd have to like armageddon people up somehow. I mean, well, the thing too is like, you know, one way, the one thing that would help is like if the zombies were X Navy Seals or something,

then it's a little different than if they were like typical Hollywood actors and things like that, which so I've learned for like some of these other things. Like it's also who you cast to do it. Like,

you know, the Navy, if it was like Navy Seals, just up as zombies and I paid them off, you know,

they wouldn't care. I also could, wow, it could be like a zombie army. Like an army, some some army somewhere got taken over and turned into zombies. And those are the people we're fighting against. So you could, you could put them with like, plate carriers on and, you know, you could armor them up a little bit so they could take some hits. Have some lore behind it. Yeah. The mood to, you could, it would make sense, too. I, I, bro, I'm sold. I just got to find

“an abandoned city. Give 'em glowing eyes. It's the only way you know that I'm going to help”

help me figure out a new zombies. Dude, it would be fucking terrifying. It would imagine these people that are in like this city. There's no lights. There's no electricity. And then at night time, it goes dark. And maybe they have flashlights, but each flashlight only has like one hour of battery life. And so you have to like judiciously use that flashlight throughout the evening. It should have got me, you know, so you give like a little extra tension at the flashlights,

get a die because you only have one hour of flashlight battery. Yeah. And then you see these red eyes, like you give them like a slightly glowing red eye. Yeah. And that's how you could find the zombies. That would be good. Yeah. And then you just look out into the woods. Yeah. I can see the fucking eyes man. You see the eyes. That would be crazy. Yeah. And the other thing, too, would be, because I, I go to like, how do we execute it? We could do it, too, where like,

there's like, every day, like a certain period, we, we pull off all the dead zombies, which are humans, and we just swap them with like, I can have recreated versions of them there. So there's like actual zombie bodies, like piling up. Right. So as video progresses, they're like literally stepping over like mannequins that are stepped out, identically, how the people were. So when they die. And then they're just like,

literally stepping on zombies, as they go building the building, that would be crazy. That would be crazy. And actually, because if I put it, maybe we chalk outlines around the zombies. Well, so you can identify the fact that this was a dead zombie. Or no, don't. Yeah. You know, let, let that be the fun part. But then we, if we put like a crazy prize on it, we could do, you only get the, or maybe the prize is split amongst everyone who survives the whole

10 days or whatever. And then it's like to really build up like this crescendo at the end. We can have it where the final day, there's a massive invasion coming or something. So it's like the whole time. It's, let it, like, every day, more and more camps of day one. It was 10, day two, 20 and then 50. And then I'm like, you know, we're going to have 400 zombies come on the final day. So a whole video, they're prepping for this like game or throne's type invasion. Not only that,

but the people that get killed by the zombie, we think they're out of the game, but they actually

against the zombies. The zombies who can't win because they're already dead, but they know you're made or lose. Yeah. And they know you're for you know, and actually even crazers if instead of, well, you know, maybe we have Navy SEALs as a zombies, but also what if the contestants are like X Navy SEALs too, so they have like, we're strategy and stuff like that. That would be cool. Just get the most badass people that you can get for this zombie thing. Like survivalists, martial artists,

“like, yeah, that was crazy. That's how bad. Like, you know, UFC champion, Navy SEAL,”

like, that's high-quality, blah, blah, blah. Yeah. And it's like, all right, what happens if you put six experts in different fields together and simulate a real zombie apocalypse? Right. You have 50 acres of this abandoned city seal it off. We set decked it all. And every day, a wave of a zombie that gets bigger and bigger until the big cushion at the end hits. Yeah. You survive it all.

You split a million dollars. I think the really difficult challenge is figuring out a way to kill zombies

that's not lame. Exactly. And doesn't hurt anybody. Actually doesn't kill people. I don't know that's your second thought rather than, but of course. But it has to, because if you're hitting them even with a gel soft look kind of cool, but it's like, pup, pup, pup, pup. Exactly. No, it's got to be, but bang, bang. And I could add those sounds and pose, but we're big fans of practice. Also, I'd have my team take a part of the guns and see if there's somebody they can make it,

even though it's shooting the gel, like make a bang bang and then add like new facts. And then we'd have to re-skin the guns to look like real guns. And it would have to be some, it doesn't have to look like real guns because it could look like be a gun from the future. Yeah, but that's lame. When you think of zombie apocalypse, you think it has to look like a gun

“that they grab from some dudes to say if they found it a house. That's what a zombie apocalypse is to me.”

Yeah, I guess. Yeah. Yeah. So it would have to look like a real gun. So that's why I like the shotguns with the bean bags. And also with a shotgun, like you're only going to get so many shells. Like, as long as you don't have one of those big, like, tarantactical ones that has actually a magazine, it can hold like 15 rounds. If you can, I think a regular shotgun got been Ellie, what can you put? How many shells can you put in one of those? I think six. I think maybe six.

Something like that is good, too. You have a limited amount of bullets and reloading is hard. We just got to find out. Like, maybe if it was like 20 gauge, maybe it was like 20 gauge, shotgun, like bird shot with with a bean bag. Maybe that wouldn't fuck people up, but it would make a big bang. Yeah. And you'd be hit them. And if you could find a way to light up wherever they got hit. Like, if you could put them in some sort of a suit, where when they get hit, there's like

gel packs. So where you can shoot shotguns of people. Yeah. There's this now. That's a real one. You're so wrong. I mean, here. Let's give it in as you told me. No, no, no, no, no, no, no. I feel like a gun on a person. Okay, I don't know a lot about shotguns, so let's find out. We're going to have someone find a real shotgun at someone else, but yeah, you will trust me. We're going to work this out. Oh, you want to help come direct. Oh, yeah. You'll actually see in like the

background one shot, just like this. He's like, yeah. And like the Navy seals are fighting up in zombie fog. I'm going to be one zombie one. Yeah. He's like, Nick in. Everyone's like, who's that

“bald guy over there? Oh, yeah, shotgun damage on a zombie. You got to blow their head off, right?”

How would you? Oh, God. Well, this is the way we can start this. He's the reason to hit damage for joining my men forever. What depends on what kind of zombie, like walking dead zombies just so stupid, you can stab in the head with a pencil and they die. Remember, it was just going through the head, because they would shoot them with those crossbows. And like, crossbow wouldn't

even kill a person. Like, with those field tips, they're using field tips. This is basically

like a pencil going through you. It's not like a broad head. Like, if you shot an animal with a with a crossbow, you would use a broad head, which is a big sharp blade that cuts a giant channel through an animal. With those things are using his target points, like that dude in the walking dead, which I mean nuts, because it would shoot them in half. It would just stick in their head and then they'd be dead. It's so funny, because the fuck out of you. I watch the same thing and I'm

like, oh, that's cool. Different audience. What's just all the takes is like one arrow to go into your head and your dead if you're a zombie. Yeah, totally. One arrow is not sense. Yeah, right guys, watch it. Yeah, one arrow in the head, you'd be. Yeah, you wouldn't know. The thing is people who live with humans have lived through arrows through the head like that accidentally got in shot in the

head with a bow and arrow and with a field tip and lived, because it basically just, it's like a

pencil going through your head. Really? The way people die from an arrow is hemorrhage. You die from massive hemorrhage. And it's usually because there's a blade. So like this, like this is what the Native Americans used. But that's actually, yes, that's an actual arrowhead. But the thing about this is when it's attached to a stick, this is cutting. So it's causing hemorrhage inside the body.

were you just believed to death? Maybe, but most likely not. I mean, if I went through your heart, yeah, you'd be dead. But if it just goes through like this side of your lungs and pokes out your back, you'll live. Wow. Yeah. Would you want to live? You would be in pain. It would suck. Yeah. It would certainly suck. But it's not like getting hit with a broad head. My point is, I don't remember my point. But if I had a point, it would be a level of shotgun that's the, what is the lowest

powered shotgun available? It's not a, I know 20 gauge is light. I've used those before for like shooting clay pigeons. And I've used 12 gauges. You don't want to get hit with a 12 gauge, even if it's a bean bag. Four ten four. Uh, smallest gauge. We're going to a 67 gauge shotgun. Oh, here we go. Now we're talking. That's a bitch ass round. Let's see what that looks like. Here's some shoot up. Let's see what a four ten gauge shotgun or 67 gauge shotgun looks like when they shoot

a bullshit gun. That looks like it's gonna still hurt. No, no, you'll be fine. Okay. Can I test it on you? Yeah. Yeah, just give me a play carrier. And if you're going to use a bean bag, yeah,

“because that's what I'm thinking. Like if you have a chest plate, you know, so a play carrier is a”

bulletproof. Yeah. But what are you going to hit? Everything you'll cover up. You'll cover up the shoulders and the arms. You give them like military style armor, like body armor, because it's not, it's not, none of this is going to penetrate. So if it's a bean bag round, what it is is just like, it's basically a bag that's going to like shoot out of the shotgun and blast you. But I don't, they're not lethal. Let me see what it looks like. I don't know which one

I'm just go to a video. Just go to a video of a lowest power shotgun. That's weird. Look, that's cool. That one looks cool. That's not exactly what it is. That's a revolver shotgun. Yeah,

that's dope. I've never seen one of those before. It says interesting. Yeah, the title. That's

smallest, but deadly. Yeah. I think it's small, in terms of like the size of it, not the round itself. Yeah, this isn't good. I did ask for lowest powered, but that's not what people want to click on video. I know. I feel like most people by shotguns are looking for shotguns that don't. Well, how about this? Look up 67 gauge shotgun. And does it show you a video of that? Okay. Let's see what it says. Let me see what it looks like when it's shooting. Oh, that's a big. Yeah, that's,

I'm trying to, they're like, eat modified 12 gauges. Oh, that's a lot. I just don't, what the point to shotgun isn't going to kill his zombie. Yeah, but it could in this game,

“I know we have to get so close to get a fucking headshot. I don't know if you have to use headshots.”

This little kid's going to shoot a shotgun. Yes. So that, okay, let me see. Can you give me some volume? Let me hear this. Put back that up a little bit. Yeah, that's what we need. We need that kind of shotgun with like a bean bag round or a rock salt. I got it. The team, they're listening. They're on it. Yeah, something where it makes an impact. There's a sound like a gun going off, but you can't really kill anybody with it. Yeah. This is totally possible, dude. You

have to have like very strict safety protocols in a set, though, because one of the things

when I was in, uh, when I first moved, uh, LA in like 1994, there was a guy that a friend of mine

actually knew who was an actor, who was on a set, who took a gun that had a blank in it and thought it'd be funny to just put the thing to his head and pull the trigger and he didn't realize that just the actual air coming out of the gun, if you put it right to your head, it's lethal. And he blew his brains out. Oh my gosh. Yeah, with a blank. He just didn't, I mean, or like the Alec Baldwin situation. Yeah, that was actually probably negligence, because it seems like

it seems like there was an error where they were using like real rounds, and then they would take the same guns that would use like real rounds on a range and then take the same guns that bring them to set and they didn't clear everything. So I don't know who's responsible for that.

I don't know what ultimately came out of that, but your never supposed to point a gun, even if

it's not loaded, your never supposed to port it on it, someone ever. In movies now, like if you were, you were just moving, I'm like, so has it to this whole shotgun thing? Welcome back to reality, Joe. We're going to be fine. Okay, movies, you're supposed to like about shooting at you in a movie.

“I'm really supposed to shoot over here. Yeah. And I think that came out of the movie The Crow,”

because Bruce Lee's son died because there was something that was in the gun itself. It wasn't even a bullet that killed him. It was like there was a particle or something that hit him from the

even have to put a blanket in there. You just overlay the sound effect and I mean, put the effect

“and no one would even be able to tell us sometimes, too. That's true, but you want something that's”

scary for the actual people. And the recoil. Yeah, so it's more real. Like a really light shotgun. And I guess even if you know it's a blank, like having a gun pointed at you as an actor makes you you know, feel more in this situation too, probably. Well, just rock salt. If you have a really light shotgun, even if it's a 20 gauge with rock salt, it would suck. It would sting. But if you've got these guys all protected, and you could find a way where when it hits them, like you have

gel packs on them or something. So if you have them all, they're in like these, like tattered looking white outfits, right? And when you hit them, there's red gel packs underneath and they splatter. Yeah. And you could, you know, if you get it directly, we did something similar when we recreated

sweet games. We put like squibs on them. And they got a little bit of cool up. And so yeah, you'd put like little

squibs. And then when the sensors went off, it would just, and the liquid would go across their body. Yeah. So you could do that. So if you do that, actually, you could have blanks. And maybe a laser site. Exactly. That's where we went with the hunter again. Stuff is laser tag. And then it would just trigger squibs if you pointed at them. And then maybe in a post, like we'd have a track where the trajectory of where the bullets were. And we could just overlay like the lasers or whatever

in post. So you could visually see it. But obviously, in the time that you were actually filming practically, it would just be, you know, and as well, you just know if you got hit, if you're suit lit up. And it seems like you could sync up a laser tag with an actual blank round to make it. So you can make the boom. And then the laser actually hits the person at the same time, okay? Right? Yeah. That wouldn't be hard to do. Because if you have lasers, you have guns that

“shoot lasers. That's what laser tag is. That's a pretty simple mechanism. All you would do is have”

like sort of a dual trigger set up where you have, as you pull the trigger back, you get the explosion from the round going off. And you also get the laser at the same time. Also, the squibs go off. You say the boom. And then the squibs go off. And you have it all coordinated together. And then it looks wild. And so then you have these zombies. Boom, you shoot them. You see splatter all the other things. The other thing we have to figure out is where's this going? Because

if it's going on my YouTube channel, we don't usually show Gore. So we might have to hit up where we use to put fear factor and stuff. Because that definitely seems like a more. It's going from like, we're usually family friendly. To now, this is very rated R. But it's not family friendly. Because you're killing zombies. Well, yeah. You know if something's family friendly or not, if you say eliminated instead of killing. So if you're eliminating zombies, that's family

friendly. If you're killing zombies, none of that's rated R. Well, they're already dead. So you're

“eliminating them. Exactly. Now, we're back together. They're already dead. And like you can tell”

like a shows like for 18 plus or like 13 plus of like before they shoot the person or whatever, if it cuts away, right? And like there's all these little things that we can be wild. I mean, this could be some streaming platform was like, yo, here's whatever. Whatever. The blank check just may have happened. Oh, I don't know what to do it. They need people over there anyway. Yeah. Or I mean, really even Netflix, anyone. Yeah. Like it's the biggest no-brainer of the

history of ever. Like the actually the fact that no one's recreated, this is kind of absurd when you think about it. But it's also like if traditional, you know, independent of like the shock and stuff you're talking about, like a traditional people with traditional worldviews did this. It'd be so stringed and structured and stuff like that. Whereas like, if we did it with like the Beast Games mindset where it's just like, there's cameras everywhere. They can truly do whatever

the hell they want. And it's not like this like guarded thing. And it's an actual band in city. Oh, my gosh. It would go crazy. Now we need a task. We need a goal. It's a goal. It's not a survival. Right. But maybe survival while you're trying to accomplish something. Okay. Well, then this is like a mechanism that usually work well is the the tasks every day will grow the prize pool. And if it's on a stringing platform, then the prize pool could be crazy, right? It

doesn't have to be a million dollars. They can grow to 10 million. They're happy. If they weren't

being cheap. And so then it could be like every day if you complete the task, I put a million dollars in the prize pool. Each episode's one whole day. It's 10 episodes, 10 days. And so they could technically grow the prize pool to 10 million dollars. You put some like, you know, the UFC people and like, you know, Navy seals and like these hardcore people. And you tell them, like, they could potentially share 10 million dollars, but they would be trying their butts off those 10 days.

The footage would be crazy. I mean, they would probably be like practicing during the day like their rotations and everything on like holding off zombies. It would be really cool. Yeah, they would run training routes. Exactly. You know, it's really interesting. We'd have to figure out how the zombies get them. Because you don't want physical conflict between the stunt people, the zombie people and the contestants. You don't want to actually fight exactly. Right. So like,

if the zombie just purely touches you, then you're just dead. Like, we wouldn't be able to take any further than that. Yeah. But if they like, like 28 days later zombies, all they have to do is like scratch you. Yeah, or freeze in front of you. Yeah. But in this case, if they touch you, that way, it's not like the Navy seal like pushing and flipping them off. Like, because if you would the push and retouch them, then you'd be out. So people became their distance. But even then,

it get pretty crazy if they're like, because they're obviously they would run and there'd be chase scenes and stuff. So honestly, like, I know some great stunt queer arvers like Ken and a bunch of other people. I would just call him and be like, "Yo, how do I do this?" And they'd probably like, "Oh, here's how I would do it or whatever." Do this could be mad. Yeah. This could be a match. But to set the stage, it's like a band-in-city of dozens of acres sealed off. Like we,

I could literally build like a wall around it. So the seals and whoever the contestants know, like, this is the edge. They're walled in. And then, yeah, they're walking around. And then we have some of the best set designers in the world come in. And like, basically, we'd pick a time in the future. We'd say, this is 50 years in the future. And they would match exactly what all these buildings would look like, 50 years from now. They'd put vines on this. If there's a gas station,

they'd go through. And like, this is what would happen to Doritos, 50 years from now. They literally mirror it identically across, you know, a hundred buildings. And then we'd have a helicopter fly and drop them off. And then it's like, you know, every day, like, we can have like an eagle fly over and drop

“their task of the day. And in the middle of the city is a million. Oh, that's what we could do.”

The prize pool in the middle of the zombies touch it as well. Then they lose the money. So they're not only defending themselves, but also the prize pool. So in the middle of the city, so that's why they have to build a fort around it. And then every day, if they complete their crazy task, right, which is distracting them from building their fort, then a helicopter would drop another

million dollars on their prize pool. So then it's like, so episode one, they complete the task

before the zombies come at night. And then it's like, I come in on a helicopter. We have a rope lower down a million dollars. It's massive in ones, right? And then it on hooks, and now they have two million dollars there. Like, good luck guys. And if there's six of them, then it's like, you know, if you survive or all winning over three hundred thousand dollars. And then, you know, but if you grow the prize pool to six million dollars without getting eliminated, you're all millionaires.

The nine days. Bro, that would be crazy. And then yeah, the zombies come in. We figure out the practical guns with their right sound effects. Yeah, practical guns, right sound effects. And what what entails you getting killed by a zombie? Yeah. How do they? And the other thing, too, to make it fun is if a zombie eliminates one of you, they get one six of the prize pool, whatever, something that now the zombies are incentivized, right, to try that. So then it's like, if a zombie

touches the neighbor's seal whatever the way is, it's like, congrats. Now you're a millionaire if it's later on. So then, like, as it goes on, things are going to get really tense on both sides.

“Mmm. Yeah. Dude. Because that's how you take it where people don't want to be zombies to”

now they're like excited to be zombies. Oh, I actually sneak up behind them and I get that million

bucks. People are going to want to be zombies anyway. True, because it's going to look sick. It's going to be sick. Honestly, I would want to be a zombie. That just like you imagine walking in a hoard and role playing being a zombie. That actually, you're pretty cool too. If it's so secure, it's total pitch black. There's no power. No electricity. You just see red eyes in the woods. Oh my god. Well, these dudes are sneaking in and you'd have to have some sort of rules like how

the zombies can move whether they can run, whether they can you know what I mean? Yeah. Because like, we have to decide are these 28 days later zombies that run at you? Yeah. Or these like walking dead zombies are like kind of like, we probably start off that way, but they evolve with time. And I'm a big fan of like usually when you have like people who are playing circles, they usually end up going a road. It's really hard to get hundreds of people to do like certain

things like, you know, in an unscripted sandbox environment. So we would have to constrict them in a way where like if we didn't want to move past a certain speed, we'd probably have to figure out somebody to put like a chain around their feet or something that physically wouldn't allow them to do it. Or like if you have 300 zombies going, right, you, you can't redo it. Right. Like if if one of those zombies goes rogue and and scratch, it's like, I can't reshoot the shell. Right. That's

“like, that's what's so high stakes about things we do when it's going to be well. So we'd have to”

physically make it where they couldn't do things they're not supposed to do in a perfect world. Or when if you have 300 people at 2% go rogue, that's still six zombies going rogue, which is brutal. The episode is brought to you by Blue Chu. I'm sure you've heard of Blue Chu by now. But let me tell you what they've been up to. They've been on a mission to get you bricked up for years and now

the number one brand for better sex over five million happy men have bought Blue Chu for better

sex. And you know what? Girls love the results too. They're new for in one chewable, Blue Chu gold is for performance and passion. Two ingredients maximize blood flow for stronger, longer lasting boners and two get you in the mood. It's designed to dissolve under your tongue for fast results. They are number one for a reason. And we have a special deal for our listeners right now by two months of Blue Chu gold and get the third free with my code, Rogan. You'll also receive free overnight shipping

being advertised are intended for a United States audience. Yeah, it is brutal. But I think I think

with proper planning, if you really sit down and plan out what the what the zombies task is, what it means and like what these people are doing and what what goals are they trying to achieve while they're there and while they're defending against zombies. You've got to give them stuff to

“do during the day so that they're fully occupied so they can't sleep. Really important. Like”

the more they do during the day it optimizes the amount of money they can win. Like as they complete tasks if they stay alive they have a higher threshold whereas someone just fucking sleeps all day yeah. I'm doesn't get anything done. Even if they survive they can't make any money. Yeah. I give it just end. You know what I'm saying? And that that worst of these are you know hard core like people so it's good like if I normal contestants they're like oh this is horrible. They you

want that though. You want people to bitch out. You want a few people to quit because that there's

good what's going to be people in your whole to different standards. Then if I did that there would be maybe 10 trillion articles written about how I'm the most evil man on the planet but if I made it too hard or people couldn't sleep. No this and you can't read those articles. Fuck those people. You just got to make it awesome show. The awesome show is you keep these motherfuckers awake and they make it so that they can choose to sleep if they want. But there are tasks to achieve.

And if you can complete these tasks you have a potential to make a lot of money but if you don't complete the tasks you can't make any money even if you survive. Rock sold Amazon Netflix whoever wants it let us know like right you gotta keep these motherfuckers awake. So that nighttime is terrifying. Can you imagine seeing people sit there with their shotgun? Exactly not necessarily. You're an open in their eyes and looking out seeing red eyes. Well look like fuck we're gonna

touch other faces and as they're asleep and then one of the other guys goes zombies and you're bang bang and they wake up and they grab their gun. Well that was it that's a problem of people randomly shooting wild while there's other people around them. So it kind of would have to be blanks and lasers because now that I'm thinking about it like people are gonna spazz out and accidentally shoot some of the face. Especially if they're tired. I've done I mean obviously you did unscripted

with with people right but I've done lots of unscripted stuff with lots of people and exactly when you're talking about the shotgun stuff I'm like you know they're just no shot in hell that you would we'd ever be able to it would have to be like but I love the gel rounds and we could do it in a way where we set that the guns were looks really cool and we could recreate the sound effect but then gel rounds like those it's essentially like the nerf ones now I'm remembering them like

they're like water that explodes that impact those would be perfect. Yeah but you want blanks because you want the bang. You want the bang for the people for the psychological effect this the fear it's the middle of the night it's dark you make it a bang go off the flash of the bang going off and then maybe to avoid people being able to shoot each other maybe at night time they're completely separated maybe at night time. You want them together I'm telling you like

if they built a fort around the money what you want in the shots is you always want to

people to be able to tell what they're competing for and like they're why and you usually but you don't want to have to say it right you don't want to have to say oh I'm competing for this money but if you have the money in the background the shot intuitively viewers will be like

“that's what they're competing for so like a fort built around it where they have walls and they're”

standing on it and you see the money behind them in the shots like intuitively to a viewer you're going to instantly understand the motivation and it's going to be like I'm able just be so crazy the shots maybe it's like a super advanced game of hide and seek at night where the people can't talk they have to be very quiet because the zombies are they have like hyperhearing like you give the zombies like walker game ears you know what those things are no it's like do you ever go to a

gun range yeah but you know you have those headphones and you can you can hear everything else way louder but when guns go off it kills volume above a certain amount of decibels yeah so they can hear everything so if you hear some of the ways behind them the zombies like we'll be able to pee in on it they'll know where the people are and these people have to hide from the zombies at night true because I guess the other thing is if they built a fort around it how with the zombies

even get to them right so instead of that you have people that are trying to hide so you got these zombies slowly creeping through these abandoned buildings looking for people yeah we'd have to get it to with them where the the seals and stuff couldn't like lock doors or anything right

“because no locks so it basically no ones have locks that's what makes the hide and go seek so”

good all the handles are all the doors are removed yeah there's no locks so every every night maybe we we'd brainstorm and more but it would theoretically they all have to hide in a different building or something could be in the same building and then the zombies scatter across the city and then wherever you are in the building people have to be able to get to the zombies have to be able to get to you unrestricted right yeah and so maybe before we release the zombies we have a

die to the zombie this is good and then we let them loose they're just jumping this should be wild this could honestly this is one of those things where I said this to my team credit it's either gonna be like the word show imaginable that people clown on or it's gonna be like the number one show ever and there's no in between like you don't do this like kind of all right where people are like I like it's either like cringe we failed this sucks or it's like this

is the greatest thing ever why did this not exist before like the walking dead or what's the HBO show called the one last of us the last of us in real life like how is no one done this you know like like actual true simulation and like if we execute it properly I really could see

“it be like a number one show in the world type thing that people would like because also you have to”

think like the world is ran by clips these days I don't you know on like TikTok feeds Instagram emails and YouTube shorts and like it is arguably the most clipable thing ever like any 10 second scene of that you could just throw on YouTube shorts and go viral because it's freaking zombies can shot at and you know how cool they can make those masks look yeah let me get in a real special effects guide to work on those masks yeah like one of those expert tips search on mrbs zombies

uh we have a video on our channel from like I mean god knows i'll go 7 years ago where we we did like make like a mini zombie hoard but not like in a simulation like this just for fun to see how people in public are to react and like the it looks disgusting the things they're able to do it's pretty crazy yeah special modern special effects and makeup artists they could do amazing stuff man like uh if you can find like a close-up of my face or like it was like crazy we we just brought

people to come in yeah like like that kind of stuff like look at my face right there like pause it freaking wild dude you could totally do something like that on the outside of one of those masks yeah 100% exactly 100% yeah yeah that was really all that's the look you the what yours looks like with like the teeth and everything and fucked up flash that is the mask exactly so you take

that hard airsoft mask and you put that shit on it Joe the problem is I want to go work on this

now we kind of like it's it's funny I have this thing where um this might sound like crazy to some people but when I you can you know when you feel your heart we can elevate it when I talk about an idea and I can feel my heartache at all it I'm usually like that's a good indicator that it's like a good idea because it's a good idea yeah yeah I know I can literally feel or not anymore but like a couple minutes ago I could feel my heart beating because I was getting excited and it's like

that usually almost always correlates with people because if I'm getting excited talking about it

“you have to think like a lot of things right now or because of TikTok and reels the stuff they”

they go viral because of word amount and so like if just talking about the idea gets someone excited then that usually means like a lot of people are just going to talk about it and if a lot of people talk about obviously a lot of people watch it and so that's why I call it kind of like the heart rate effect like that that's like my number one signal that like people are going to talk about this and freaking love it if we can see it I can see it I can see scenes I can see darkness

starting to settle in on the town yeah and I can see the people like trying to figure out where to hide and what to do and the eyes that that was genius yeah I did I can see the eyes it's interesting because it's like combining the wind diagram of us right you're kind of representative of the very like I don't know you're like just ability to really think deeply of like what makes it fucking cool and and you're really hyper-fixating on what makes the zombie school and like the realistic

nature of it and I'm hyper-fixating on just kind of the overall set design and things like there's

“like a wind diagram in the middle where we combine like the two like obsessions and it really like”

merges together that makes something beautiful yeah man and you you could also have like not just zombies you could have like some other things that are out there too that can get people you know gently don't know about it schedule can you do one of the well actually now because you wouldn't you don't need the money but it would be cool if you were competing at it because then that would be insane yeah it's too much time exactly just cancel some podcasts I like the idea

of it though how about we or never run you you pick them up in the car to take them to a podcast

and they're like oh whoops we're in an abandoned city oh here's your shotgun you talking about a year ago Joe wow anyways zombies are coming tonight what he's gonna leave and not shoot zombies come on have you ever done sandbox VR is that the one where it's like the you just go in and there's random worlds you can walk around on it's it's a warehouse you go in there and they have fans and stuff so like simulates like wind and you go in there and you put on a headset and you put on a

haptic feedback vest and one of them is called deadwood mansion that's my favorite one okay and you go in there and you shoot zombies you're in a mansion you're in this like abandoned mansion and rats come out and zombies and there's guys in the ceiling it's fucking awesome yeah you would love it but you might get some ideas if you do that because you mean we were co-produced yeah you're okay you're just gonna invest it you just been 34 minutes on a whatever podcast like driven on it

well there's something to it man I just I see in my head I'm like that would be an amazing show

in the sun's coming down and they're like look we got it we have about 20 minutes of daylight left yeah and you realize like got him so fucking tired well and that they're like oh there's still $200,000 left we could earn today but we need to start prepping this and one guy's just videos hell and another guy's like we're gonna lose if you do that and then like in fighting and stuff as we're getting like dramatic like you know be real of it from like wide shot

because everything too could be shot really far away so like it's like lenses are punching in and so it's not like there's a camera crew on them and you could have each day when it's tasks

“right so you have to accomplish something and then more you accomplish some more money you could”

potentially make each day is an escape room so every day there's new puzzles to solve and then you're getting fucking tired because you're not actually this escape room is a good a good through way to do the task is not like some goofy stuff like move this rock from one side to the right

so like an actual escape room and maybe the million dollars of winning stays inside like uh

like so it could be like I drop a vault every day in the middle and then like you have to do a series of things if you got the combination that are ours and then you solve it then it goes on the money part of you done money escape rooms uh like I live in Greenville, North Carolina there's not like many there so me and my family we do them everywhere we go yeah fucking awesome and the best ones are in Vegas they have insane they have an it one in

Vegas it one in it too yeah and this it's fucking incredible it's so good and it's huge it's like 30,000 square feet this place and they actually have Pennywise the clown they have an actor that wears the fucking suit and looks just like Pennywise and scares the shit out of you it's amazing but those kind of people you could recruit those kind of people to design puzzles and things where people have to do every day and then you're dealing with sleep deprivation and people

having to work together and now yeah all my God dude and I know the perfect people for it we uh did uh for Salesforce we did their super world commercial this year and in the commercial

uh I hit a million dollars uh in it like basically if you watch the commercial just with your computer

in the commercial you could win a million dollars and there's like a bunch of random clues and puzzles hidden through it and uh over and so the first thing it did to take took you to a website that just like loosely explain it over 60 million people visited that site and attempted it but it still took weeks for for people to find the million dollars and it's like one of the craziest internet like puzzle hunts ever because it would like take you to this website which would then

would take you to this other one where you'd have to call a number and like it's up for our voicemail but like at the very end I would you like say like one two three four eight in a bubble bot and if you weren't recording this you're going to have to listen to all four hours again hang of and then it's just like sending you everywhere and uh it's basically like a hundred of the most complex puzzles on on the internet and like it took this like group of like really high-level puzzle solvers almost

an entire month to decide that we would the million dollars on the line and millions of people were

trying and there's a whole subredded dedicated to it and so I just uh I just basically went on red and I got all the like the most cracked out like uh puzzle solvers in the world and I was like

“if you had unlimited budget how would you make the most insane puzzle ever and then that's what they”

came up with and it was like it's like hard to even articulate the the steps on it like some of it was uh uh how do we I don't even know how to describe it it's like so complicated like sometimes there's like a page with like a bunch of buttons on it like a million buttons would only one works and like you have to go through and click it all and so some of them were mundane and then other stuff is like you know paragraph attacks and you have to like use some old language like

decipher the text that you go with the words where and to like each puzzle required like a different skill set to like get through it yeah I could I could think of all sorts of different things you could have these people do like during the day these different tasks different puzzles they have to solve yeah there's like languages I didn't even know it exists so like in the commercial I'm wearing a belt that just had different colors on it but if you put the colors in order

it like translates to this thing and like I mean I don't even understand what half the things were but people were able to figure it out eventually like they're they're just showing me like oh this represents braille these dots and so we put them in this way and then if you combine it with these colors and it got like pretty insane and at least so it all ties back to like the super world commercial and like all every little thing in there and like one part of the puzzle

“you have to find locations on a map and like in the commercial I'm hold up a grenade and it's like”

a one plus question mark equals is like whatever and it ends up being like but the text is yellow and like it's like a stone was drawing on it and like it basically meant yellow stone and then you you put in yellow stone in like this location thing on a different website and then it unlocks this and you had to draw like a circle on a globe it got like pretty crazy and wow yeah I know it which is why like tens of millions of people attempted it but it took almost a month for

someone to win a million dollars and like there's a million dollars online and all you need to win it with your computer so it was like pretty cool to see like communities form and like people are doing like daily like podcasts and updates on it of like what what the next like step of the puzzle where because what you'll see in these puzzles too is like because we also did one years ago I love doing these like online scavenger hunts that would just your computer you can want to

bunch of money and you'll see like when something like one person will will solve a thing

they're working in groups and so it will be like stands to like step 42 you know no one's there

and then you'll just see one person goes on this website that step 42 and then tens of thousands of people will go there and but then as you get closer to the end you you stop seeing that effect they start being more secretive and quiet about it and so it's pretty cool to see like the psychology of how they do it you could have these people completely unarmed in the beginning

“and the only way they can get guns is to solve puzzles yeah or just find them right because”

if it's a big city we just go maybe that's the puzzle the puzzle is finding guns like if there's some sort of a some sort of a puzzle and if you unlock that it'll give you the location of where guns are yeah and maybe you know I also think of like fun stuff too like we could give them like there could be a gun safe or army in the city but it's like they have to like break into

it right and that could just be a thing that takes like a ton of time like so they have to

like go find you know I maybe one of the contestants we make sure is like a certified and like explosives and stuff and then there's they have to like oh no no no no no no shout a stream platform will be okay with this but it would be cool if we let them like there's like mixtures and stuff to make a bomb hidden throughout the thing and they have to go find it and he makes like a mock seafood and puts it on it and you know and then that's how they get in the gun safe but maybe it's more

like what's it hacksaw or whatever it's like you can get a safe where if you hacksaw it for like 10 hours you can like break the lock on and get in so then someone just has to stand there and hold it or you give people a stethoscope and a book on how to crack safe true and you have like click click click click click try to figure it out yeah and someone's just like there for like two days straight but then if he gets in it's just just straight loaded with ammo right so it's like a wristward

there are old school safes that you can do that too I don't know if they do that with the new ones yeah but if you have like an old school safe where you can actually hear the tumblers turning exactly well we could also just build the the lock I mean the beauty of but the team like ours is like it's possible just like get the safe that looks aesthetically how you want and then just replace the lock right yeah just make it so that it's fix it's solvable exactly complicated yeah yeah that would be

cool because then it's like well I'm a big fan of when they have agency and so it's like you know it's like we could even lay it out there like this will take days to solve yeah and so you could spend days going collecting guns or days making money to grow the prize pool or you could spend days trying to get lucky on this like safe that is doable but there's no guarantee you figured out

“and having tons of stuff like that that's what like makes it interesting too for the viewer because”

you're like uh I love in these kind of reality shows where of a viewer can ask what would I do right yes and and that's like tends to be what like people in families when they watch together they love

like like in bee skims when I offer someone a million dollars but you have to limit your friends

you know sometimes people turn down the million dollars sometimes people take to million dollars and eliminate their friends and like that's an interesting thing to go well if I was in their spot I don't care like it's a million dollars the point is to make money that's why I'm on the show take the right but other people see that and they're like no like my integrity's worth you know I wouldn't take a billion dollars over my integrity right and for you know and some people you know

even though it's a game show they're like no I care you know and so but giving them like these kind of dilemmas all throughout it too so then as a viewer I can be like yeah what I wouldn't do that I would just go scavenge you know it'd be cool also you could make it so that ammo and certain

“supplies are only available at night so so they're incentivized to move it you have to go out”

you have to decide whether or not it's worth getting caught whether or not you can sneak around and grab the ammo and then you also have to find it you have to find the ammo maybe find food find supplies like supplies are left in duffle bags at night you know bro there's so many ways we could take this something that would be cool is every night we move their pile of money into a random building that they don't know but it's all pre-selected so it's not we're screwing them so like

we as producers know the 10 buildings each episode so then night comes come in lift up the money we put like a helicopter literally lifts it up puts it on top of a different building so now they have to get set up in this building to defend it but they they weren't planned on it so that's why because also yeah that's the other thing you have to make where every episode's not the same so then now every nighttime would be different because they're in a different building and yeah that's cool

and finding like having like random ammo caches maybe during the day they have to solve the puzzle that lets them acquire a map and then they have to figure out where these random ammo dumps are and supply dumps are and food dumps are so they're already hidden actually you know what you have to go out at night to find them you will be really cool is if we can find an abandoned city that had like miles away like some other little location that we could like so they find a map

and it's like yeah on the other side of those woods but it's like a 10 mile hike you know I mean and so could you get there go grab tons of ammo and then get back before nighttime right and so then that's also like I'm a big fan of like scene diversity and biodiversity so

whatever the price will is still in the other one so you have to go and then come back to defend it

“at night and so it's like now you get like you can like dual cut because you can have the people in”

the city you have the people journey through the woods and it's like interesting to come back and forth and then if they go out to that city and they make the journey and they realize it's going to take us 10 hours to solve this by that time it'll be two in the morning it's already exactly dark we should go back now look no fuck it we're here exactly and then the agency right do they do they stay and spend the night there and trust their friends and they have no

maybe no walkie talk because they can't communicate and their friends are like holding down a

four with the million dollars on top and they're like where are the heck are they yeah it's

they're like and we get so many cool shots like that you know this so I mean we've only done this in an hour right an hour or so there's so many different possibilities if you just sat down and worked it must be so fun to do what you do exactly well this is see what we're doing right now is we're what I would call blues guy and we're not thinking about for the most part restrictions we're just thinking about what's a great content and a lot of that's lost like people

in a lot of writers from the agency like you can't do that or that's not possible or whatever and it's like we're right out we're just figuring out what is the best show possible and then I'll just have people go figure out what is possible or not and in reality everything we've said is possible it's just certain things will require a little bit of time like the safe you know using a modern safe part changing a lot that's possible what is it costs and how long does it take right

you just go through and you attach all that to everything and you do a very first principles way of going about it and it's just objective it would take x amount of time and it costs as much money and then like you know and then you just go through and figure out what's worth it what's not as opposed to you know every step of the way people be like no you can't do that go and redo it and it's just like a it seems obvious but I'm not really sure of many media companies that approach

like we do which is no well the thing about what you've done is you've built it from the ground up

with yourself and with your team right so you've never had a bunch of executives telling you

“what you should be or shouldn't that doing and that's why it's so great it's like these a bunch”

you have creative people and then you have the business people and the business people they think they're creative but they're generally not and they want to tell the creative people what to do so they could say that was my idea and so then you get a bunch of people in meetings that give you terrible advice and terrible ideas and then they also want to compare it to shows that have already been successful exactly well we already done this and why don't we do it this way and then

you don't get the purple caliphac which everyone knows and you these are the purple caliphac so if you're driving down the road and you see a cow who cares don't ever think of it but if you're driving around the down the world and you see a purple cow you're going to think about it like why was that cal purple and I'll stick in your brain it's the same thing with content if it's a show you've seen multiple times or format the similar right one thing twice but if it's a

purple caliphac something you've never seen then you'll think about it again and that's what's

counterintuitive to how you were saying most execs think they think well we did this before it did well repeat it that's actually the inverse of how you should look at it and thankfully that's why would be schemes that I've worked with prime video because they just give us creative control and they're like you know what you're doing you can do it but well it's a lot of everyone sees that creators are growing bigger and bigger audiences and so a lot of you know every platform on earth

they're trying to work with them and I can't count the amount of times like creators work with this streaming platform and then you know what they have is great but then the execs start giving notes and it starts to lose a little bit of the soul of the quality and it goes from this like amazing thing to like it's all right and it's like it's just so frustrating because it's like you're paying them because they get millions of views of video because they have a core audience

and then you're stripping the thing away that got them that core audience and it's like why are you even working with them at that point and more and more platforms are like waking up to it but it's just like comical how slow they are to it and like they should just trust them more well it's hard for them because they have to put up so much money and not everybody's Mr. Beast yeah you know that's the problem it's like you have a great vision and you're really good at

executing but some people aren't and so if you're gonna dump a bunch of money into something you see them making a disaster you're like the Joker too or something like that like hey hey yeah the fuck are you doing of course and that's where it's like well what to an exact might be a disaster till like a creator might be a master piece and so that's obviously where but it's evolving it

“I mean I think obviously with obsession I mean I they just grow 400 million dollars that crazy”

and that's still haven't seen it but I heard it's amazing what you would love it I know I just don't go to movie theaters anymore I don't either but like that one with how well people are talking about I had to see it it'll be streaming soon yeah I think it would be streaming in July or something yeah obsession back rooms which made by creator um amazing digital circus they've been crushing it ironed like so it's like Hollywood seeing it more and more but the writing's been there for years but

now then I mean we just had essentially four hit films made by creators back to back to back to back did you see talk to me no talk to me the horror movie no it it was great these two guys from Australia they were hilarious these two brothers they came in and they they talked to me about it but they were making YouTube videos yeah what made it again it's called talk to me right no what's the creator's name um Jamie pull it up okay so they're so funny they're they're on the podcast

what's the YouTube channel a million miles an hour yeah I can't think of their channel they're

no it's really good it's really scary and it's very original we wouldn't you have the rackerel

“brothers on a couple years ago okay really two years ago yeah they talk fast as hell dude they're”

just I am like trying to corral them it's like hey they're super cool guys I last time I hung out with them I weirdly enough they're really into you know and I whatever I like competitive games and I played a thousand dollar game of Uno and so we filmed it for like a little short for them and and I lost and I was like okay well at least this will be funny and then after they leave to like go back to our show they're like fuck the SD card's corrupt and I was like oh

but so we didn't get a lot of it it was just funny because it was like we had this like many set and we were playing like a really intense game of Uno we were like slapping cards to cards corrupt yeah that's crazy it was like wild and like we were like flipping desk and like going like we were just the most batsha game of Uno you've ever seen and it's just funny the kids game like like taking over top yeah those guys are super cool well they made a movie about a hand and so it's

like this ancient hand that it looks like a sculpture and it's got all this weird cryptic writing on it and if you put your hand on it you hold on to it and you say talk to me like all the sudden you get possessed by something and you're you're supposed to let go within a certain amount of seconds and if you let go with a certain amount of seconds you're okay but somebody doesn't somebody doesn't let go and that it's I don't want to say anything more like it's really good it's like scary

skirt yeah okay it's a hard movie all right it's fun okay it's really good my my fiance loves horror film so you love it yeah it's really well my and it was like when I saw it was like this is crazy these guys like super young guys just energetic enthusiastic creative guys just figured out how to make a horror movie yeah it's all done in Australia so it's like everyone's driving on the wrong side of the road and they're all Australian people so it's like he doesn't you don't

have to have famous actors to make these amazing movies yeah so it's not really necessary

“like the backgrounds I think the the director I think is like 20 years old or whatever I mean”

very very young and I think it just crossed 100 million and the obsession same thing right yeah yeah I think they're a little older but yeah in their 20s youtubers and they make like curry like just the silliest goofy is like skits on TikTok and Instagram reals and now you know and you watch obsession it really is like one of the best moves I've seen a while and it's just like hilarious to see like the the jump but when you look backwards it's kind of like Steve Jobsets it's hard to

connect it out it's going forward but you can connect and really backwards when you look back at his kids they were very well shot and very you know like a beautiful and you could you can like kind of connect and your dots I can see how this person made hundreds of hundreds of these like little scenes on TikTok and Instagram and then that led to you know to compile a bunch and and it was like essentially practice for the movie and it's just cool to the see the progression

of so many directors going over and what's interesting though is when you see these things happen

“there's obviously a delay right because producing films takes sometimes years and so like”

now that you see all these hits bane bane bang coming out of the creator space over in traditional Hollywood then it's not you're not going to see the fact six months or now but 18 months or now net I bet I would bet money you're going to see dozens of other movies you know made by creators and obviously these people are going to get more funding and because now everyone's eyes are being open to like what should have been over a while ago but that this is what people are watching now like

especially people on the age of 30 they grow up watching youtube and they're spending you know two hours a day flipping through sub 60-second vertical feeds of TikTok reels and it's you know shorts and this is this is culture for them this is their world you know like I don't watch besides Chris from Nolan like I'm not really going to a movie theater for anything but when

a creator drops a movie I'm like okay like I want to see what they did you know I always want to

see what new innovators are coming up with like people that are just like thinking outside the box then aren't they're not trapped in that sort of a weird world of like how to make a successful film they just they're just they have a creative vision they just try to follow it out and people are not limited to whatever genre you know them from just because someone makes like funny TikTok reels doesn't mean they can't make a great horror film exactly but think about like Jordan Peel right make

keen pill made this comedy sketch show and then all sudden he makes these you know like get out and you're like what the fuck it seems like a comedy sketches is the gateway to great horror films I mean I'm sure people connect with that dots and I'm probably like two years late to say that but I never even realized that but yeah I can even feel curry baker a bunch of other people some funny well it seems like if you're creative you can be like most people have a variety of

things that are interesting to them you know you like comedy movies like horror movies and just because you make comedies doesn't mean you don't have some good ideas about something that's absolutely terrifying yeah and I wonder too I feel like horror films it's a little easier to do with on a smaller budget because it's like a lot of it is like the unknown and you're not necessarily having to show it and suspense and stuff where like you know you don't really see like

I can't really think of like a sub like a couple million dollar action film that like really

crush because like obviously those are very expensive so it seems like also a good place where

ten million dollar horror film I would argue honestly really isn't that big right because it's more

depends on what you're doing right but it's like what makes it good is is the the premise behind it right like the tension and like if the the the thing that scary it like makes you feel that way but like feelings aren't directly correlated to money spent and like you know you you could have like this monster that doesn't appear to the end and you don't need to like CGI throughout the whole thing but if you tell the story in the right way in the constant tension you can

feel like phenomenal throughout the whole thing yeah and a lot of the older films that didn't have the kind of special effects that they have today in terms of like CGI like there was something better about not seeing the monster very like American world from London it's the best example you barely see it you see it for like literally half a second a few times

and they're really parts of the movie I haven't seen the movie but oh you haven't seen it oh my god

so me speaking of not seeing a movie I did watch X-Mock and after the last podcast yeah oh it was

“really good really you know honestly I was like uh I just probably silly but I watch because you know”

Joe told me years ago I loved it I didn't realize it was that good it's one of my top 10 all-time favorite movies it's also because it's common yeah that's common oh now yeah it's more relevant than ever did you see the computer electronic show from Vegas this year computer like it with the drone CES well they have everything and one of the things they had was an AI companion and this AI companion is a hot Asian lady with big boobs and uh the the lips don't sink up with the

mouth which is with the the way it the sounds coming out but it's talking to you in AI yeah so it literally can have a back and forth conversation with you just like perplexity can yeah or chat to you be here yeah it's doing it with a voice so with a hot voice I mean and it's like that's common dude well of course I mean the the language models are already there right yeah you can open up Jim and I right now and talk to it like a normal human yeah if you just tell

to respond quickly I can it will talk to you and it'll talk to you it's slang it'll talk to you and say at that part like you'll say it'll well one thing that's it's funny I um I play this uh board game a lot called doing whatever like I'm big nerd but there's like this one called Dune yeah doing the movie yeah it's a recreation what's funny I didn't even seen the movies when I started playing the game I didn't realize there was movies I didn't even know there was books I just was looking for like

fun strategy board games that I used to play a lot of contone but promised contone it's like dice roll and you know if you get unlucky you don't really win there's like games where you know

there's a skill ceiling where you know the best player always wins which is chess is a perfect

“example that but then it gets to the point of like well if you want to be really great at that it's”

who spends the most time doing it so I don't want one that's a hundred percent skill but I don't want something that's too much randomness that's our i take board games a little serious because I love strategy games and like uh because if it's too much dice roll like theoretically monopoly or katan then it's like who cares it's just whether you've got lucky so that it's like I did a lot of research into like finding a game where there's like a little bit of randomness so it's not just a

boat all your life but they're like as an infinite skill ceiling and that's where I kind of land on this game called dune and I started playing it and it also had to be a game where enough people played it where I could actually find people play it and I got really hooked into it but it's ironic because then I I saw like the movies are dropping I was like oh that and then all the character started to make sense after watching movies that I've been like probably a thousand hours into the

game I was totally backwards on the IP but you know it's because we were talking about talking about one of the top players like um makes youtube videos on it and I was like kind of curious

“like uh what he would do if he was like in certain move like positions as me so I just took”

all the transcripts of like a hundred of his youtube videos and I just put it into gym nigh and uh and I was just like hey you know uh respond to me based how this person would and talk to me like this person would and like what would this person say in this scenario and then when I was like playing a game I just asked a question it's like the the player's name's dino whatever but uh it's like called a dino.io and uh I've like what would dino.io do here and it was pretty funny because

it would respond just like him because it had so many like uh words from all his videos like dozens of hours and it it was uh and like uh I know one of dino's friends his name is Shay and I was like would you take a bullet for Shay and dino's like a very analytical guy and like the AI was like well it depends is it in the foot is it in the chest and it responding exactly how like my my friend would like to a T like with the same man here as something and everything and I was like this is crazy like

this is absolutely insane and um and then saw I would put it where it was on a discord call and like dino we would be playing and then I'd ask question and be like no actually dino don't say anything and I'd ask dino.io and it would respond exactly how he would respond in mostly situations because it had so much like contextual relevance from all his life streams on his youtube channel and it was it was pretty crazy and um yeah so it's uh it was just so surreal so talking about like the robot

thing I just wondered too if like if you put like a pendant around someone's neck you just recorded them talking for like a week or two and then you just fed that into an LLM and then you were like hey talk to me like this person talks like you could have that you know whatever Asian robot you're talking about you could have it literally talk to you like some other human right um because it's interesting

percent of his words are um uh around point three percent of what he says is like it gave me like a

“full breakdown of like the last hundred thousand words he said what percentage they are how he”

typically structures his things like if you put him in a stressful situation he'll like kind of respond more like this but if it's more chill who use this vocabulary it was like really cool but also scary because I was like man I have a lot of me talking right like this podcast theoretically people could just take dozens of hours of this and just make like a little Jimmy.io and it's enough where you can pick up on my speech patterns and how I'd respond to certain situations hundred percent

like you that easily and then just put you in a robot and that Jimmy lives forever exactly or you can just have your robot for you whoever which is like kind of weird like ill that would be very weird you live with you imagine you have a robot and you get the robot to do stuff around your house instead of hiring a housekeeper yeah you you come home and Jimmy's vacuuming oh yeah more more synic or not even cynically just sad is like you know if you lost a loved one or something

and then yeah no but that's a pit cemetery talk yeah but someone's like really grieving they might

“you know do it because they want some normalcy back or something probably feel empty and hollow”

and even creepier you have a robot that's pretending to be your husband yeah yeah fuck off that's crazy I know but just I don't know these next few years it could be crazy man everything's developing so rapidly and it's just yeah it's twenty thirty six is going to be a completely different than

twenty twenty six I know it's not everyone there's never been a time where the future's so uncertain

where no one can give you a really accurate map of what ten years now looks like the difference between like nineteen thirty and nineteen forty not much other than world events you know yeah the difference between like sixteen hundred and seventeen hundred not much not much different maybe better boats you know maybe better muskets yeah the difference between twenty twenty six and twenty thirty six is going to be who fucking knows you know man full on blade runner

I mean it's just like that some of the people I see working on like you know augmented reality glasses and like we're you know like there's enemies where people get trapped in video games and stuff like that and I could really see like you know with AI advancing you know with more more compute where you could just you know put on a headset and live in a video game and

you equally just gender or generate whatever the the world is you want in really like you know

ten years now potentially just real time generate the video game you want to be an indicator to what you like and just so many possibilities and obviously with humanoid robots just skyrocketing I mean it doesn't take a genius to see what with intelligence you know computer intelligence getting better and humanoid robots all these just tens of billions of dollars pouring into it they're obviously someone's gonna figure out how to merge them together and yeah I mean ten

years now we're definitely gonna just there's gonna be humanoid robots and so many things that now would seem weird as hell but ten years from now we'd be like oh it's normal ten years from now you're gonna have a show where people have to figure out whether or not someone's a robot or a real person I would say ten years now that would be five years from now probably ten years now I feel like that would just be like you know is this a rock or an iPhone or whatever like no one

would they're just gonna be normalized to especially like younger people like younger kids who grow up with chat chbt and AI and stuff like that it's like it's just intuitive to them you know to use these things or um as opposed to other means and so it's just like as that generation you know once they become a thing then give it a couple years for people to get used to it and normalize to it and then you know it's not gonna take that long yeah it's gonna be very very very weird

yeah it is it's like and it's also like scary because you don't know the implications like whether it'll be negative positive you know some people will be negative for other people probably positive right you know like if you're VFX artist and media you'll probably be able to spend more time doing cool stuff and creative work and and last time like going frame by frame and like you know like no one actually enjoys like rotoscoping someone's hair and like you

know so you can you know remove a background shot or whatever so like for certain people like that ideally you know it allowed them to you know instead of you just you know draw a circle around them and then it just collapses on them and AI just figures it out so you're not going you know frame by frame and drawing around their body and it does that and you can spend more time doing actual creative fun work you know and hopefully that's where it goes and not to the point where you just

don't even need the person entirely but it's like anyone's guess where like the puck ends up stopping you know yeah it's gonna be real weird man real weird it's gonna be interesting you know hopefully

“we'll survive but I mean I'm an optimist I think we'll survive but yeah I'm an optimist too but I have”

a feeling that we'll have a different role in society that's for sure I don't think we'll be the leaders anymore oh that far okay yeah I think AI is gonna take over most things including government including allocation of resources it's gonna probably restrict people's ability to make decisions because we're so destructive I did I listen to your podcast with Mark and Jason and and I do like what he said or not like but it's just interesting when he pointed

the smartest of everything right and typically you know billionaires like him would be only have

“limited access to these high level professionals in each industry but now it's essentially democratized”

and everyone has access to the smartest person in the world in each of these industries and so it is pretty interesting because if it is omnipotent but all knowing and knows all these things like it's like scary because it's like we don't want I don't as a human I'm like no I don't want to make it those decisions but if you like purely take a motion out of it logically it's like well would you rather a human with flaws that could do something fairly bad or this thing that

has a lot more context and you know knowledge and experience right you say you want an experience

first to make a decision well technically this has the experience of everyone ever in history on

the internet right so yeah but it's also I have a no man it's crazy but hopefully for the most part right now at least it seems like it's allowing people to do less like busy work and less things that they don't enjoy and focus more at least in media when I'm seeing focus more on things they they do enjoy like I was saying like the example of not having to roto every single frame on a body or you know being able to pre-visualize scenes or whatever so it's like it seems and everything

I'm seeing and maybe I live in a bubble on Twitter it seems like it's not killing that many jobs yet but not yet but it could but the idea is that it could also provide so much wealth for everybody that we no longer have to think about money in terms of like you need food you need shelter like yeah like this is universal high income is Elon's concept yeah he thinks that literally people are not going to have to work anymore but then the problem with that is like then you run into

human nature problems and so we have to teach children how to pursue their interests rather than how to just worry about having a job to feed themselves yeah and so then you have to give them motivation so you have to explain to them at an early age that going after tasks completing tasks doing

“things that are difficult and challenging is actually exciting and fun and that's what you should”

generate and then we're going to have to reward people based on that and it's just to figure out like what incentivizes people to do things because if they don't get incentivized and then we also have VR and AR and games that you can play all day long that are way more exciting than real life then you don't want to just take your government on and play Call of Duty all day yeah that's especially becomes VR Call of Duty exactly that's where it's going to get hard because I think

of like how addicted to video games I was when I was a kid I mean still to some degree now but like and if it was in a headset and like a completely different world I oh my gosh like my poor mom like good like give me out of that like she struggled to give me to stop staring at a screen and making Call of Duty YouTube videos and playing Call of Duty when I was younger and you know but if I was like actually in a headset oh and all my friends are on it yeah you know then you take

it off and now you you have freaking homework and like real life stuff and like you went

in the most overstimulating beautiful different utopia world where everything's amazing and you're

with your friends and you're having fun and then you take it off and you're back in like real life which sucks like that's like a whole different level of addiction than like current video games would have and I mean I don't know what the timeline is on that stuff but it's clear that that's going to happen in our lifetimes that's the matrix and that's coming and there's going to be multiple levels of that and it's also going to exponentially get it better and better with each iteration

exactly there's no way to stop it it's going to happen and that's sandbox VR but times a million if you go to play those games you're in a small room that's like a part of a giant warehouse where they have these things set up and your room is you know like 50 feet by 50 feet and you move around and there you do a bunch of stuff but if this is an actual fucking warehouse you have a physical boundaries that exist like and then you're in a virtual space where as you're walking

it looks like the actual ground that you're walking on yeah and you're involved you won't be able to tell what's real and what's not real and what those omnidirectional treadmills and stuff

“that's how it cracks the code it's a I you've probably never heard of it but there's a popular”

anime called Sword Art Online it's where it's just a guy gets trapped in a video game and he lives his life through there and I remember watching that when I was younger and I remember like when I was really young where fresh off a watching that anime I was like man I hope they figured this out my life times time I'm like 80 years old I could just put one of those on and just live in the video game and it's like at first he's scared but then he ends up loving it because it's just like

everything's great and yeah so I think yeah there's just well the problem is like what's real

and what's not real you know is it really important for things to happen physically in the real air quotes real world or will be just as fulfilling to exist in these virtual worlds I mean there I remember when I was younger I'd play like this game called Wizard One it's like World of Warcraft like an MMORPG and like they're definitely times in my my maybe their short periods were like when I was a young kid like my character in that game definitely mattered like

pretty similar to like me in real life like I was really hooked you know on that game yeah and so like I could see it like you know where people like look at people who've dedicated their entire life

and it's like you know if you could recreate that same effect people would feel that same way well

if I'm 90 years old and I'm better in like I don't care put the headset on me like I'm done let me just live it out and here you know someone come in stretch my my limbs every couple days like you know put an IV and me I don't even want to take the headset off to eat well then there's a question of is that already happening right now so if a simulation exists and it's so good that it's impossible to differentiate between the simulation and real life

and you know there's a lot of people that are very intelligent people to believe we are inside of some sort of a simulation currently yeah he loves one of them he said the odds of us not being in a simulation are in billions really yeah so something akin to a simulation he believes is running right now so maybe maybe we are in beast games you know some me a thousand years earlier the hundredth version of beast games yeah yeah yeah yeah with compute growing and growing it's I

“have someone figured out how to harvest the energy of a single star maybe that's what this is about”

as we grow older technology becomes crazier and crazier and it reaches some sort of a tipping point while we're alive and this is the end of the game right reach some sort of some actual civilization similar to us but then they just wanted to they lost you know like how we lost a lot of our ancient history they did too so there this is a simulation to see how did we come to be you with all this stuff and so yeah I mean yeah if you're harvesting the energy of a son and you have

all that compute I mean look at what we're currently able to do with just data centers on the planet like it's not far fetched to think you could put have someone put a headset on or whatever and simulate you know trillions of things so not just that but then there's the reality of the structure of the universe itself like subatomic particles acting differently when they're observed the levels of the experiment yeah so it's like okay what what effect is consciousness

having on reality itself and are we limited in our senses and our ability to recognize the impact of it and do we live in a siloed version of reality that's we're imprisoned by our site the limited senses of sight smell touch like there could be way more weird shit going on around us all the time

“we just don't have the ability and that's what the simulation is exactly that it's not as simple”

as like you show up with your lunch pale and your girl to work now there might be some weird shit that's going on yeah all along with consciousness it's uh you know we did a video where we helped a thousand you know blind people or people who couldn't see see again with cataract surgeries and I I didn't think about that it's like fascinating because you know if they didn't

have other humans around them they they would just would have never known that site was a thing

like the right you know if we as other humans didn't tell them I mean they couldn't see it and so it is like is there a sense that we might not be aware of that a bunch of them about yeah yeah I mean but that that is like an interesting thought experiment and like because like to those people it was uh you actually a random memory I just got to we we also did a video where we helped a thousand deaf people here again and a lot of them it was just giving them like really

really advanced hearing aids of that you know and they just hadn't heard in years and there's this one scene we did where um I a guy had a newborn child that was like a couple years old but it was deaf since the the child was born and I never heard his child and so we we put it in and it like really really amplified sound where he could actually hear he hadn't heard sound and got knows how long and then the first thing um he heard is we we had his child to say daddy and he like lost it that was

the first word he heard in years and he was the first time he ever heard her and um I don't even know

why that never popped my head yeah that was like that was like one of the most special things

we we've ever filmed was like that moment right there I was like wow that's crazy yeah we we assumed that the senses that we have detect everything that's around us but we we we know that's really not true because they're so limited just in terms of our ability to see things right we see more things with the microscope than you came with the naked eye exactly and and we have no idea

“what the senses are missing and all you have to do is ask yourself if you're of those people”

and you didn't have other people around you telling you you wouldn't have known like you would have thought that was reality right it's just yeah yeah you I don't know if we'll ever know but we're just thinking about the sense of smell how where that is there's an invisible thing and what someone far too go oh exactly yeah yeah it like yeah it is kind of creative no idea if you didn't have a sense of smell yeah you would just be existing just like everybody else and then without a sense of

smell life is not that much different you know it's different but not that much different like everything looks exactly the same yeah but no one could smell anything yeah you know but think of like gases and also to look like a gas leak in your house or weird shit these smells skunks all that stuff you'd be missing out I guess if you had to get rid of one of the five senses that would be the one yeah exactly I feel like that's the least necessary to survival it would suck food wouldn't

taste as good yeah you wouldn't know if you had B.O. yeah but for the most part your your odds of

yeah the only thing that would be a problem is uh impact by chemicals like you wouldn't be

able to smell like the horrible chemicals that your body's like rejecting you know the certain things you smell you oh what the fuck is I gotta get away from that because your body's letting you know like this is toxic whatever breathing in is not normal air you would that you would environmental poisons would be a problem but other than that regular life if you lived in a contained safe environment like most cities most offices most places that people work you're

it's not that big of a deal to lose your sense of smell yeah you know it's uh it's funny because uh on the car right over here it was listening to podcasts we did whatever four years ago and it's like uh it seems like the entire podcast uh I was way younger back then was all about

“like YouTube data and analytics I don't know if you remember that and it's like I do uh like one”

thing I've noticed it's interesting because like I started making videos on those 11 so my

entire life is on the internet right and like my puberty every development and stuff and I I look at that our old podcast and like it is so like uh brutal like I have borderline like autism on like this one subject and it's like I was so one dimensional back then because I was just young and I'd only ever done one thing it's just so interesting because it's like if uh someone word to theoretically search Mr. B's Joe Rogan and they you know if they clicked on either one of these

podcasts they'd be too completely different experiences right um but you look differently yeah I mean you look great man we were saying before the podcast you look fantastic you lost weight you look really healthy thank you yeah I was a ton of job of a podcast I lost 50 pounds between the last one and this one that's awesome man yeah and in last time when you would ask me about movies or you ask me

let's help out all these things every because I was listening to it on three XV like car right here

every single thing I was like I don't know I was like one thing and one thing on the I know YouTube it was like I know nothing else and I I blocked everything else out of my like my world

“which is interesting because I actually think that was an positive right I think if I consume more”

other medians and culture it would have been better inspiration I would have been a better story teller so actually don't think it was a good thing which is why I've like since then opened up and like I let more things into my mind if I could push back on that though I think it allowed you to be hyper successful because you were so focused on it that I think it really worked out to your benefit yeah I don't think it's a bad thing yeah no I think the hours put in yes but it's like

instead of consuming four hours of YouTube a day allowing like a lot of my self-decasional watching movie I think I would have been more tapped in and understood how to tell so you were younger and you that's a part of the process I know it's just so funny listening to that podcast because I even I as myself I watch that I was on the car I was like wow I like seemed like borderline like a freak on certain things here because like you were like you would like change

the subject on certain things and then I instantly bring it back to the one thing and you like YouTube data and like I could like tell that I didn't even know and I would just be like oh yeah

“that I think anyways retention and it was just so funny listening to it but it's just interesting”

though because you know I'm sure you see like a lot of your your podcast you do most people consume it through clips on social media right that's like their exposure to it and what's most people consume most things through clips yeah and what's fascinating though is clips don't have context on the the time range right and like you know so like whatever clip from the podcast we did years ago I'll see on my feed or it'll just randomly start going viral one of them now

and like and like sometimes there'll be things that like you know I've grown up or I don't like necessarily agree with or whatever I speak differently but because they're not like timestamped it's like interesting because of clip from something you did years ago can randomly go viral now and people don't even know that it's like years ago and it's so fascinating because they they just like pop off and it's like more people are going to listen to this podcast through like random clips

probably 10 15 times folds and like actually going on Spotify or wherever you posted I did probably and it's so interesting because that's like the new form of culture especially for younger people is sub one minute is vertical content you know that they expect to the feed but it doesn't inspire people to listen to the whole thing yeah only a certain percentage of them will do that but it's like that's a thing with sporting clips like you see the game winning touchdown

you watch that it's like it's watched more than the actual full game I saw a survey of like 56% of people now prefer to watch a sporting event through clips as opposed to like the actual thing like that yeah on the feed but guarantee that's the case with like the UFC because I know for the UFC when they analyze the performance of a show like how many people watched it on Paramount Plus versus how many people consumed it on TikTok oh yeah it's many manyfold it's like you know they

they they they get hundreds of millions of views on social media yeah a different you know different by live in a wild but like you know the the white house one I mean I saw everything on my TikTok feed I mean I probably saw 150 clips of it so I have like a relatively good grasp of what

live really you should have been there like that was when you really absorb how bizarre it was yeah to actually be at the bar it was very bizarre the whole thing was very surreal like me and Daniel Kormier and John Anick there was so many moments like the day before the event where we were rehearsing and so we're standing by the doctor and I made a video of it where I put it on DCs like the white house and like I'm showing the white house there's the cage and then the white house is

“right there and the fly over and everything nuts but see that's how when I was talking about the”

Roman Coliseum before that's how I guess but I didn't get the like you know they were going to do

Elon Musk versus Mark Zuckerberg in the Roman Coliseum but it was going to cost 150 million dollars

just to secure the venue and then set everything up I mean I could have hooked him up also would've been a terrible fight he would have been destroyed he thinks he's big and so that's going to be enough but Mark knows how to fight Mark is like really into it he trains all the time I mean he's obsessed he brought this guy that I know Dave Camarillo who's a world-class coach who's a Brazilian Jiu-Jitsu Black belt judo Black belt been training him like he's training

really hard for people well because I I don't think he'd care about till the start like the first time I talked to him years ago like you know just shooting the shit chatting and then like at the end of it he's like yeah you want to come train him there whatever at my my lake and I was like oh no but it just like instantly like that I could tell that's like his way of like bonding and

really friendships and yeah he just like he was being very serious like he wanted to roll and I've never

done that in my life and I was like yeah invited me to go bow hunting with him so it's never not fake like that was a one-on-one conversation oh no no no no you know that but a lot of people think he's just like puts on the facade or stuff but like oh and ironically like our first time beading he's just like yeah let's hang out let's do like go roll on some mats and stuff like he was being done well the way you could tell that it's not fake is watching him train

because there's no way he could be that good if he's not actually putting in the time because I want even he's striking his jujitsu all that stuff is like it's clear there's many hours been spent working on technique to achieve this level of proficiency maybe doesn't look like a world champion or anything like that but he looks like a guy who's training a lot yeah you know there's no way you can't be enthusiastic about it and be doing that so he's he's definitely

really never every time I listen to whenever you have a podcast and you talk about the UFC stuff

that it always makes me like I feel that masculine urge to like go train it and do it but it's like I wish I could like wish I could like I could fork my life and have like one where I keep going down this path of just grinding 18 hours a day and building all these companies and then another where I could like pursue fun stuff like that and like because that would be fun like food well how old are you Jimmy twenty eight yeah you're still so young you could just do this

for another ten years and amass so much money that you can never spend it and then ten years from now you know just slack off a little bit on that and just go do a bunch of stuff and not only that you could create content doing a bunch of stuff like mr. Beast discovers the world like you could you could you could do anything man yeah I think we're so young I give so much time ahead of you yeah it's hard to even I think you you like as humans we like build the patterns and stuff and I've

been working so many hours every day for so long that it's like like literally like ingrained and

“me that it started to ever really imagine a world where like it shuts off because you have to think like”

I start when I was eleven it's basically now all I really do it's just you know work whether it's building the companies are making content and like another ten years from now that'll be by essentially twenty years straight of like training my nervous system of like this is what you do all day every day like constantly being a war mode obsessed with it so it's hard to envision a world where I could ever shut it off but you know what's interesting you and I have been doing it about

the same time like we started this podcast around seventeen years ago holy crap yeah it'll be one be seventeen years in December I think so right I think in this December it's seventeen years so it's basically wow they're on these parallel paths which is crazy you know I would be funny it's like like I'm vision like seventeen years ago you had eleven year old me sitting there and then you sitting there and I like comped it to today that would be amazing yeah so what do you guys

know you're gonna do that so what are you gonna do you're gonna do uh a show on YouTube where did you get this idea you did you mom know about this did you be in school I feel like I don't know such a like how many hours a day do you spend making a content hey man go outside go talk to a woman I mean back then too I was so like introverted and self-conscious like

“I probably wouldn't have said anything I would have been like you know because you have to kind of”

be a little it's it's interesting too because it's like very accepted to be a content creator it's like cool people love it it's like yeah even parents now like you know they're like do it and they realize that while being a content creator you learn a lot of different skill sets and a teacher self agency etc but back then I mean it was like you're batshit crazy very round upon and like

job in an an America right now like if you were to go survey like a hundred random teenagers

“a lot of them a good chunk of them would say they want to be a content creator maybe not specifically”

a youtuber but between TikTok, Instagram, influencer like you know like and so it's probably the number one job that kids want it is actually yes and so but you know when I was coming up heck no like what are you weird oh that's not a job like youtubers don't even make money how you're gonna make money you're gonna be homeless yeah so it's so funny to see how it changes and the same thing with podcasts back then I would tell people of doing a podcast and they would be sad

like poor guy like what the fuck's wrong with you used to be on TV like oh man you're falling

from grace and it's so interesting too to see like you know as youtubers and stuff first

got to start a game big like they all use as launch pads to jump to Hollywood and then it's like the ones like me who are just like who really cares you know like just stay over here and focus on youtuber the ones that are the biggest and I just believed in the future this is the same as podcasts as well because there's a lot of people that started off podcasts and then their podcast got a little bit of popularity and they went and did a show somewhere yeah and they got and it

it sort of stalled them out in the podcast world exactly because now you're working for the man yeah they're quotes and you're working for some studio or something like that it's split time and you're not as passionate stuff yeah yeah well it's something I think about too which is a message I feel like a lot of people need to hear because a lot of people don't realize that you know you're not everyone can make tens of millions of dollars or maybe it's successful or it's like you or

I can but I do believe most people if they you know find something they like put in a lot of hours

like a ridiculous amount of hours consume you know basically everything's available on the internet

now consume all knowledge available on how to be good at certain things and then you know do a thousand iterations on it then they can come out the other side and do it for a living you know I mean like I feel like they're but most people aren't exposed to that kind of I mean to be honest

“rhetoric like they they think still you know their parents went to college got to read that's how”

you get a job and so a lot of people today because obviously your parents educate you and teach a lot of these things and I'm not saying college is bad just think it's the same pathway and then they get in a lot of debt and they don't fully realize that you know if you just like there are like you know certain content creators that might blow up in two years and there are others like me that take 10 years and it's just like a distribution jar and you know probably

the average somewhere in the middle and you just have to like there's no like set time frame you can give yourself but if you're surrounded with other people obsessed with the certain thing you're obsessed over whatever it is you're you put in 10,000 hours and in those 10,000 hours you do a thousand iterations and you consume all knowledge available on it it's like you know the better you do it the further to the right like the to your mark you'd be of being able to do it for a career but you know

it's sometimes it will take longer and you just have to give yourself enough time and it but eventually you can make it happen and I think that just more young people need to to hear that really um because they they just don't even really the dots don't connect in their mind that that's really

“even an option right but it's a completely new career path right and the only really the only way”

that people really can get a map of the territories from someone like you who's gone through the very early days of it and they could show hey not only is this guy successful he's fucking hyper successful like this is not a dream like this is a possibility you just have to figure out your version of what he did yeah and it's a process but I would argue it's not even just for content creation like if you wanted to be an accountant or really anything real it's like just

put in a lot of hours do a lot of iterations around yourself with great people and obsessive right folks stay focused consume it and they're recognized like you might be like oh well this person did it in ten months why is it taking me so long it's just it's average and statistics and just give yourself enough time frame and like it's it's hard to again I'm not saying you'll make tens of millions of dollars but if you want to do that thing for living it's if you follow those those

you know traits like it's it's going to happen eventually um because we have to be a process oriented not goal oriented you know the process is getting better it's stopped the the goal of being financially secure comes with it eventually but if you think I want x amount of money well that's what you're going to think about you're not going to think about the actual thing you're making so it won't be as good so you're probably never get there and this is the you know one of the

cool things about owning a comedy club is that we've set up the club so there's a real path like these people understand how you can become a professional yeah because becoming a professional

when I first started was this very vague of weird well think like you never know a new how it was

done yeah like you went to open mic nights you did open mic now how do I get paid how's how do I ever be a professional yeah someone has to ask you to go with them on the road and then you wind up getting mentored by another comedian which is nice so they usually need opening acts and that's kind of how we did it but what we set up at the comedy club we have a real creative director this guy Adam E. Get who's the creative director of the comedy store the talent coordinator

he watches all the open micers he and he finds people are good we have two nights of open mic nights and then we have Kill Tony so we have Kill Tony the show which is every Monday where these people pull a random name out of a bucket and you have a show if people don't watch it it's hilarious the best fucking show ever yeah and these people get to do one minute a stand up and if it blows up

see them do stand up another selling out comedy clubs and they have real careers and some of these

“people were just grinding it out and you know my friend Dejrick Flynn he was out at Liana doing it and my”

friend Ari Maddie was in Estonia and he went to Australia for 10 years just grinding trying to make it in comedy gets on Kill Tony boom now he has a career it's incredible and I don't recognize those names but like as me if a case study right if they're doing stuff in Estonia or other

I never would see it but if they're on Kill Tony I'll see it exactly there are millions of people

like me that we're not like we're casual comedy watchers right I don't you know maybe I'll watch enough especially here there and I watch Kill Tony and so like yeah if you don't exist in one of those two things you just don't exist in my world and there's so many people like me there's a lot of people now like that particularly and we wanted to set up a network we wanted to set up like a real pathway where these people can you can see hey other people like like camp patterns and he was a

dormant at the comedy store and now he's on Saturday at lie or he's dormant at the mother ship brother and now he's on Saturday at lie he started out at the mother ship and he was working there as an employee and he's funny and I mean he is he's amazing he's amazing Kill Tony yes because of Kill Tony exactly but there's multiple versions of that now that are coming out of the club and so we wanted to set it up like that so you still have to do all the work but we want to like

illuminate the pathway exactly there's a clear path well because it's a different skill sets right like being able to get attention and getting front of people might be a different skill set than being funny and being able to make them laugh and you know the things that make a great comic and so it also makes it a little straightforward for people who might be just world-class in one comics but they they don't know how to scrounge up enough money to travel the world and do

all these things and smart enough to figure it out until like handling that part because at the end of

“day like as a viewer I just want to watch funny people right there's also you have to be able to see”

other people who've done it already and how they did it so because of a guy like camp patterns and ghosts and being a dormant at the mothership to now being on SNL people see it and they go oh it can be done what did he do well he kept killing every time he got on stage so that's what I got to do I got to work on my set really grind it out and I was with this guy three years ago

and now this guy is rich and he's famous yeah this is amazing he was poor just like me like

literally working for you know I'm sure you pay well yeah but I mean doing road gigs and doing whatever you can guys are barely getting by but that's the key it's like you gotta know that it's possible yeah and before someone like you became you know a real content creator but imagine just trying to explain to someone what your YouTube show what your goal was imagine this imagine 15 years ago you sitting down with someone when you're 13 years old and trying to explain

I want the show to have hundreds of millions of subscribers I want billions of hours consumed

“worldwide I want it to be like one of the biggest shows in human history and I'm gonna do it on”

YouTube yeah you're out of your fucking mind yeah right yeah one back then like viral videos back then we're like two million views right and so like if you were to sit back then I want to get

a hundred million views of video like I mean people would call you the lunatic like you're just delusional

delusional like a certified like lunatic like you're not even living in reality but now that you've paved the path and then you've shown people that it can be done now you see everyone's just what more confidence to read it's a real career path it's a real career path if you pursue it the way someone pursues learning how to play guitar and being in a band like do it the right way I want to be a pilot what I have to do gotta go pilot school because he's working go through the process like

factually or I mean I don't know if it's factually but it's like millions of people over the next ten years that will you know find a job you know being creator working for creators right I know yes I mean dozens of on dozens of creators who are hiring dozens of people each I have 150 open racks of my business I mean there you know these creators hundreds of thousands of people are going to become creators themselves full time and those creators are going to hire millions of employees over the next

you know decade or so so even if you which is what I've seen a lot of people who try to become a creator who isn't a feeling they end up being phenomenal you know partners or employees for other creators right and their the space is growing so big and there's just so much demand for it because not everyone who did stuff in traditional Hollywood you know academics as well over here so there's just so much like everyone I know just needs like five or six people so it's like

it's pretty useful thing and it's like almost like the equivalent of getting a college sugar you're right if you're a teenager now and you put in five thousand hours five hundred iterations you obsess over this thing blah blah you come out the other end even if you don't make it as a youtuber you know you know how to edit now you know how to tell a story now you have all these characters traits and yeah some other youtuber will pick you up in heartbeat yeah for sure and

it's also it's this is the new Hollywood I mean this is really I mean literally now before the biggest films came from creators it's like not even like it is like a factual thing now some of the biggest new IPs are coming out of them yeah it's where all the viewership is going I mean

YouTube every month now it's over three billion it's growing and it's not slowing down it's growing more and more more just what I said would happen you know last time I was on here and

“what I still believe but I don't think these things have peaked I think they're going to keep growing and”

you know it's just what younger people use they never watch television which is obvious to me and you

but you know but to some older people who still watch you know news and you know they're there it still blows your mind that they're like they never use cable and it's like like a 15-year-old right now outside of like you know watching an NBA game or an NFL game has never used cable television they've never even seen it they don't like they don't even plan to stand like they're like like sometimes when I'm talking to like a younger person like if I'm like trying to get a gauge of what do you think

of our new video like I'll just ask like have you ever watched cable television to see what they say and they're like no and I'll explain to them that there's like two to three minutes of commercial breaks kind of like when you watch NBA but instead of like a sporting event it's like entertainment it and they'll be like why why would you do that why would you like why would you put like three

“minutes of ads every four minutes like what and I'm like well that's just how things were and they're like”

why it's so dumb that they still do it that way yeah really is so dumb it makes no sense yeah it makes no sense you don't have to do it that way they could probably make as much money through product placement and having an ad at the beginning and doing it and you probably get more retention you probably get more views like no one is gonna sit and watch CBS and crazy as you would have to pay money to like you'd have to pay like fifty dollars a month for cable to then have like 33% of

what you consume be ads which is a high ratio then when you watch a YouTube which is free it's like it's like kind of wow and then you wonder why people are moving in hundreds of millions of droves over to this new form that just like yeah and then there's podcasts which is like how many podcasts are there now oh millions obviously but how many times to be yeah obviously there's millions but I mean it's the barrier to entry is the lowest like at least what you're doing is

complex yeah you know it's I mean you've created a show you've game shows you have charity shows you you're giving waste off you have a bunch of crazy things you guys do you have tasks you have

“you have to plan it out yeah podcast you're just sitting down like we we talked for five minutes”

before we started this podcast yeah we said hi hey great what's up good to see you gave me some caffeine to give me crack down let's go yeah that's it looks is zero preparation other than you know the preparation that the host does beforehand but the difference between that kind of preparation the kind of preparation involved in one of your shows is fucking immense yeah and so the barrier to entry just to be someone who's a content creator like a podcaster is how many podcasts are

there what's guess oh if you're gonna how many do you think there are Jamie active podcast that who how many have been uploaded this week come like that's what you know active yeah it's still

posting on it yeah let's say 7 million or something like that that's crazy yeah that's crazy I would

guess to well actually probably won't one million please please put this this what I want to know how many podcasts were active in 2009 oh let's guess that okay put that in our AI sponsor perplexity perplexity probably has the answer to that wait they sponsor you guys yeah that's so you had the the founder on yeah well also because he's cool I talked to him and we we start talking about ancient Hindu mythology I was like dude it's got a cool guest I have a download I haven't

listened yet is really interesting he's fascinating guy we were talking about these temples in India and I've been down these multiple rabbit holes about these temples that they carved out of a single saw 2009 there were 69,000 podcasts but that's not active that just means 69 in the apples directory so I mean roughly 70,000 people had done one at some point but then yeah I would wager a small percentage or actually active at the time still that's a lot so that's when I started

so now what is it now that I'm curious now in 2026 how many podcasts are there a bet 7 million yeah I'm not mine to 10 million worldwide I'm not paying mine to 10 what is it so this is 2009 there are 69,000 versus several million shows today depending on the database you look at okay well what is the number that's 4.5 to 4.7 million podcast shows globally as of 2026 you know I'd be curious of how many people do content creation full time I'm wondering

what is that a good question okay let's do let's figure that out yeah and can you be able to make a living yeah let's guess how many people make a living doing content creation in 2009 versus now I'd say 2009 maybe 0 yeah or 1000 or something you no I was I was a little kid I was I'll save 5000 okay maybe if I a little content creation is like a very

online content creation yeah but the problem is that's like bloggers and yeah through social media

2009 social media is just coming out right you're right 5000 so let's let's just think let's just

creators today let's guess I say 25 million move I would say lower probably 8 let's see what

“says 8 million yeah that's probably what the barrier to entry you're making me look up here is also”

tough in the US like taxpayers people who are like so I just do like to provide how many people do content creation full-time right yeah just just how many content creators how many professional content creators are there worldwide slipperplexy try to figure it out I will but I'm just like uh it's I don't know what it's gonna do that so it's not what do you think it's gonna do it's gonna freak out and it's gonna say there's a lot see what it says though that's gonna

say the same sort of thing what is professional mean okay people that make a living they they pay their bills of a content creation I know it's not a great question but let's just see what it says just add a curiosity it might have an answer how how would it know really yeah you don't filed you're like it could guess because it gets there 4.5 is 4.7 million you're probably just gonna look for any database online 8 to 12 million professional content creators

worldwide depressed depending upon how professional is defined roughly 200 300 million people

“identify as content creators globally in 2020 six holy shit oh holy shit are they making money”

are they right yeah this this is relatively like it got the gist though yeah I got it it wasn't a

problem Jamie you were pessimistic but we don't have an answer never it's given us 300 million

data the rough data is 8 to 12 million professional content creators 200 300 million people identify as content creators so out of those which kind of make sense that you know a small percentage of them are gonna be able to figure out how to make a living entirely off of it one analyst estimates that about 4% of creators are professional meaning they treat content creation as their main job and earn a full-time living so that that's that makes sense yeah that seems

about right and that's about right with kind of a lot of things yeah it's there's a bunch of people try it and a small amount of people actually like if you think about how many people if you go to an open mic night on in stand-up comedy and how many people are actively participating in open mic nights where they visit one or two open mics a week and how many

“will eventually become professional stand-up comedians and make a living off of it you're probably”

in the same range of like 4% or something like that probably less yeah it makes sense but the interesting part is that number is gonna keep skyrocketing year over year I don't see any signs at any of this stuff is slowing down and so especially if people see that this is a real path this this isn't a pie in the sky dream there's a lot of I mean at this point if they don't see it then I mean I don't know what to tell you I mean I'm literally spending hundreds of millions of

dollars a year or investing hundreds of millions of dollars a year into content and so I mean it shows what the other bounds look like well you're really wise in that regard is that you spend so much money dumping it back into the the business and by doing that your content is just so much more advanced than anybody else's and that's such a big risk because a lot of people would say I'm making all this money who knows when this is gonna end let me squirrel this away

make sure that I've got money saved up forever you just like fuck it let's just spend it go hard well it's it's what I used to call the um creators would back in the day reach like five million subscribers and then it was a real inflection point that I would notice where they'd either keep growing or that's where they'd start to teeter off because it's around the time where they'd start to make good money and it's either like okay now they have a house they have a car paid off

and like the ones that are really money motivated they kind of got that security and so that that burning fire that was pushing them to do crazy things like kind of start to die off and like it's like the Fermi paradox like for quite a few people it's around that range is where you see like your favorite creator start to get lazy up low less not put as much effort and not care as much

and so um yeah never really had any of that I just like you know I mean like I probably talked

about last time we're on here I used to live in a apartment that I would share that was $720 a month so like 360 rent and um I drove a 2006 Dodge Durango that cost a couple thousand bucks and I just didn't have any liability so I was just like screw it I'll just keep my lifestyle cheap so I could just reinvest it all and yeah that's so wise most people don't do that and most people don't have the discipline to work as much as you do well and yeah the harder part too is when you

have the pressure of your parents and stuff and I don't know I'm weird like when my mom would I mean as sad as it sounds like she would literally cry sometimes and be like man I'm just so worried you're gonna lose everything like what if these video stop getting views and I don't know it would come over me but I'd be like it'll be fine mom don't worry and I just like very commonly just say it to her I wouldn't argue with her I'd be like just just have faith well you

were right I know we're great now but it's up to parents parents always worry about their kids

exactly so I don't think it's like she was doing anything wrong but all purposes like she was doing the right thing it's just she also have to overcome that pressure as well because there's

something like that puts stuff down in you and then you're like you know but that's where I'm a big believer if you really want it just keep your liabilities low like live below your means and that way it's like you know it's it's a little easier to be riskier if you aren't you know have all these things you gotta afford because what really changes if you fail that's definitely smart but there's something happens also to people where just the constant grind of work it

diminishes their enthusiasm and they lose their perspective they lose this perspective of guy you're so fortunate to be able to do this you're so fortunate exactly and people just get really complacent it's that's so easy for people to just forget how fortunate they are to be able to do what they're doing yeah and but it's sometimes I get hit with that where you know it'll be a late day of shooting and I'm in an airport and you know a bunch of people fall me around

and filming me and I'm like ah you know and you get those thoughts in your head of where it's like this is really the life I wanted and you like start to like be like ah you kind of regret your decisions and but then you gotta like snap out and you're like okay like the small subset of time yeah it might be brutal but for the most part I'm doing dope stuff like I'm in the periods I'm in the

room and causing them I'm doing like beautiful amazing things I get an entertain and and help people

“and it's like and you just have to think it's very important you're around people who like you”

if you have a group of people around you who when you get those negative thoughts you encourage it and help you spiral then it's bad but if you have people who are in which you know not everyone in my spot position has like people who are you know willing to tell them how it is right who are just like grow up like it's fine you know this will be done in 20 minutes and then you know your life's pretty good like you know it's it's like it's a weird day like you really because like

I've had some of those conversations with people where I give them the perspective and I can tell like they haven't had that perspective fed to them at a very long time and you can like see it in their eyes with like yeah you're right and it's like yeah you really need some like better people around you because you feel like you're you're like spiraling and these like really weird thoughts but like if you look at it objectively it's not as bad as you think that's the really difficult resource resource to

acquire is being around positive people powerful people people that really get things done

people that are motivating and people that are really exciting that's because so many people have asked things so many people do just enough just barely enough you're supposed to go all the way you go three quarters of the way you know so many people so many people just they don't they and but if you're around someone who really gets after it really isn't enthusiastic and really is powerful and very positive then it's contagious it's literally it's infectious and it makes something mundane

“honestly fun too and especially if you respect each other then it just is like it really compounds”

and so so important like even at this stage like I say for newer younger entrepreneurs or people trying to be content creators or friend groups everything even at the stage I'm at it's really is because you are like you think speak talk act like the people you're around and like like they say show me the five people around the most I'll show you what your future is and it applies at every level yeah yeah so my friend Brian Simpson has a great saying he says you can't be your own boss and be a

shitty employee well elaborate on that so if you work for yourself if like you're the one who's out there doing it you're like so you don't work for anybody but you also can't be a fucking lazy half-ass employee it's like you can't be both things he goes if you're going to be your own boss you better be a great employee and I was like oh shit like you can't be your own boss and a shitty employee yeah like if you are going to work for yourself you've got to get some shit done because that's

a very rare position to be a person that works for themselves yeah do the thing you actually love

“to do yeah and I think one of the things that's really powerful about this time is supposed to”

any other time in history is that there's so many conversations like this where you get to hear from a guy like you who is doing that so people young people who are listening to this right now they listen to you like if I can Mr. Beast is just getting after it man I want to do that instead of like

hanging out with your friend it just gets stoned in place called duty all day and is always complaining

about everything in his life and but me more it doesn't do anything you're like that's not how I want to think and behave that guy is and so you get examples outside of your own personal social circle because maybe they don't know a Mr. Beast maybe they don't know someone who's out there doing whatever they want to do with their life but they get examples of it online and they can listen to these people talk and they get inspired exactly and I would assume you have a lot of parents who

watch these that you know have kids and I would encourage the the parents to like the last three minutes of what he just said there like maybe play that few kids and I can like go on top of it to say because I agree I don't think enough young people get exposure to this kind of mindset that you know you it really is time friend group you know iterations on certain things and consuming all knowledge available it's those four things then do those four things and like you'll make

it further than you can imagine and like you know there's outliers like you this is what like excuse a lot of people's perception they'll find an outlier of like well this person became very super successful in this thing but they didn't do those four things and there's outliers everywhere

be this one in a million freak outlier statistically you know if you want to make a good

income doing something you're not currently doing and you're not currently very knowledgeable in it or have much experience it's just those four things find those people put in the time do but it's like if you just listen to every Joe Rogan podcast you're not going to be a great podcast or so it's time plus iterations right you would have to go do an example of that would be do 500 mock podcasts while also consuming all of Joe Rogan's podcasts right so you're doing both

while also consuming all knowledge available about podcasts while also surrounding yourself with other people who want to be podcasts and then yes this podcast might have blown up in a year

“but statistically that's not going to happen right you have to give yourself like the average”

might be four or five years and some people like me take 10 years and you just have to be so in love with the journey that you're cool with it you're just like I'm just going to do it till it works out and you know it could be as soon as this one like it'll be here but there's a chance it could be there and have that freak sure out and then scares you then you probably don't love it enough but if you're like well I'll have fun while I'm doing it then yeah do those four

things over the long horizon and you know again I probably won't make a hundred million dollars

but if you want to make a hundred thousand dollars a year or whatever it's not out of the realm of possibility and just those sentences alone for a young person they hear it it opens like a third eye in their mind where they've just been told their whole life go to college get a job it's this doesn't even exist to them you know yeah again it's like you have to be concerned about the process and doing the thing that you love to do and trying to get better at it and you

“know it's like let's say you want a million dollars well you could win the lottery you might”

win the lottery but the odds are very low or you could find a bunch of people that work really hard and what do they do well they just kept working hard and they figured out what it is they doing they made money like yeah that's probably more likely yeah so just going the general direction and who knows along the way you might hit it quick something might happen really quick or you might figure something out you might be an outlier but the point is the process is

available and the process is available to anybody just keep doing something you'll get better out of be objective be self analytical like yeah recognize what you're doing wrong what you're doing right and get better at it and constantly try to improve and just because something doesn't exist as what is your occupation you know in a form from 2001 doesn't mean it's not a real job you know and just because you can't tell people you know if I told people at a cocktail party

in 2009 that I'm a podcaster that means zero you tell them today they go oh amazing yeah how long you been doing that you like it's a job now right so how did it become a job a job because people figured out how to make a job and they did it and it worked and so there's a process so that process exists with virtually anything you want to do that somebody does for a living I don't care if it's rock and roll star stand up comedian novelist there's a thing out there

that you want to do that someone is making living but meanwhile there's going to be people is like all the odds you're making it not like okay yeah is that what we're doing yeah we just welcome playing odds but odds you're dying or a hundred percent so what what once you adopt this mindset though then the the naysayers go from being brutal to actually being good because now the naysayers are what stop other people from doing the thing you're doing which actually

increases your odds right so once you get over the hump where you know you reach a certain point where you know someone as you're going on the climb like where someone going this is stupid this is unrealistic or whatever you just like it starts to feel like it goes from like something that makes you nervous and keeps you up at night to like you don't even really care anymore because you've just heard it so many times and then it's like but there are people who hear it and they

quit and so it's technically a benefit for you so I like to always not always but on a lot of things

I like to try to spin it as like a positive too like what this thing that's annoying what's the positive side of it and the positive is technically it'll make less people do the thing you're doing which makes it easier for you but I guess it does but I don't ever think that way I just think

“if someone can do it you can do it and the problem is you have to make sure that you're not”

spending too much time doing it the wrong way and so that's where it helps that someone's already paved the path oh yeah I mean if you can get a mentor here's the real question so 2009 content creators who's fucking very few of them right what is what are we missing like what is what is going to be a job that no one sees coming that's going to be like a content creator or a YouTube creator 10 15 years from now you know I mean it would have to be something with AI that

yeah so what could it even be like what would it be that people are missing that other people are going to um it's changing so quickly like on my brain can't even comprehend it like don't even thought only fans would be a possibility that there'd be a large amount of girls that just show their naked body for a living yeah I mean not even for a living like most of them don't even get paid very much but a lot of them have only fans pages something some crazy number it's like

10% of girls 18 to whatever have only fans is that in the US yeah wow that's a nutty number it's crazy

have at one point in time subscribe to only fans that can't be real that's nothing it's like 150 million holy crap yeah I think it's crazy I think the numbers are crazy high I mean I mean where my head's going if we're trying to predict the future maybe would be like AI filmmakers or like something like that but I don't even put it in what are you doing there you're doing just recreating the prompts and making things like yeah lame but what are we missing because the

YouTube thing nobody saw that coming yeah podcast thing nobody saw that coming either I'm not new though it's just changed the money yeah just the money from a normal ad

subscribe what also centralized it in the like where playboy was always a thing where you

“had to get picked by playboy you know now all you have to do is just take a photo of your box”

and now plus there's always the local yeah I mean but it's not centralized like only fans is where you go there and there's like thousands and I don't know how many more than that content creators you know man I don't know time will tell yeah time will tell but it's just such a fascinating world that we live in where the number one most watch show in the world is yours like you have the number one watch well if it's on YouTube there's the number one watch most watch

show period yeah it's in the known universe well right now the most watch person in the known universe I I opened it up on the the way I figured we talked about the size of show uh in the last

90 days on just just our main channel so like around 85 million unique people have watched a video in

the last quarter that's so crazy yeah so we're doing around 4 billion views on uh 850 million

“people is so crazy you need to because we've do we did around 12 billion views in the last 90 days”

on just the main channel and out of those 12 billion views like whatever 8% of them are different human so it's like factually like 850 million like when I say that people are like oh that's 850 million views so like you know 80 million but no it's 12 billion views 850 million unique so it's just like it's crazy man and it's like what's fascinating is like 10 years ago like even with cable or whatever 20 years ago 850 million people didn't use the same platform right it's like you wouldn't

have even been able to reach that many people even if you're the biggest anything it's like a right interesting time where essentially as internet usage grows worldwide outside of China so does YouTube usage because if you google something YouTube pops up or you know now if you're Jim Nying something you know they'll eventually have YouTube or if you buy an Android phone which most phones have their operating system of YouTube's there so like everyone just as you use the

“internet you end up on YouTube and so that's why you know even though it's whatever theoretically 3.2”

billion monthly active users I would be shocked if they didn't hit 4 billion in a couple of years and

then it's growing like it shows no signs of stopping as the internet's growing and so it's like to be number one on this platform that is basically mirrored to the internet it's like it's it's like it's crazy it's it's it's a really wild opportunity and because it's a platform where anyone can upload the variety of content is extraordinary because there's no gatekeepers look a lot of it's trash and nonsense but there's so many interesting shows yeah there's so many

interesting shows on science on cosmology on history on feeling the blank there's so many people that just have a passion for a certain thing and they made a channel and now that channel also knows our videos are very similar probably have so many like old history videos where they have some old guy that's just breaking down over to battle scenes or whatever agreed and like they go as niche as possible down to like this is like the most you know largest fights in history

and like a ranking of like 10 you know definitely spikes or yeah like I would say like a third of my home page is like just history videos was it here YouTube uploads users upload roughly 500 hours of video every minute okay not to be that guy that's that's a very outdated I believe but maybe or or actually no no sorry so people watch a billion hours a day on YouTube I believe so did this is up this might be our good so 500 hours of video every minute 30,000 hours per hour

uploaded 720,000 hours are uploaded per day watching just one day's new uploads would take over 82 years wow YouTube well this is the 20 million videos uploaded a day that's quoting that was probably before shorts I bet you now that so many people are posting you know shorts it's probably like way higher no that's not but I mean but what's what we're talking about like having a platform like that where anybody can upload anything it just makes the variety so intense like there's anything

question about science just put it in there and there's some guys got a fucking one and a half hour lecture on that exactly it's nuts and that's the beauty to tie everything together as like a bow

“that's why you can learn anything and you can do anything you want for a living for the most part”

of you allocate the time because it's all there there's literally on YouTube Harvard classes that are recorded yeah the same thing you would go into crippling debt to like to attend it's literally there for free yeah it's all there all knowledge is available there and if you you know it's it's not easy right no one's laying out like like how you're doing the mothership here's a disease on how you can become a campatter sent it's not necessarily there which is why it's hard but you can

all the ingredients are there you just have to go collect it put them together and put in the work to get a disease e being you know the career you want to do it's because all the knowledge is there ever like even I've literally gone on podcasts countless times and to said everything I know about YouTube with no gatekeeping whatsoever I've literally had people where was it I was in some gems I think it was in LA or whatever in between shoots just working out and a guy literally

came up to me and I know I do who he is but he's like I have three million subscribers on YouTube

I started like 18 months ago and I just listened to one of your podcasts and I just did like exactly what you said and I got a friend group I started obsessing over it and you know and I did like these analytical things and I just like quit my job a couple months ago and I was like no shot this is like a coincidence you were like you're like tracking you or anything he's like no and he's in Jim close sweaty he's like I'm just running on the treadmill and I just wanted

to tell you that like I literally just quit my job and I make him more money because I just listened to one of your podcasts and I was like whoa it was crazy but I've had experiences like that countless times where like these these things which why I'm so passionate about sharing it like opens people's minds and he's like yeah just I didn't realize that was a possibility in life you know well that's you're you're coming from life with a with a perspective of feast not famine

and that's the good thing about it that there's there's enough opportunity for everybody and I have a country and you on that because a lot of creators do see other creators as competitors

but I've always been like like if someone's doing well I don't get threatened I'm like

yo let's just film together like collaborators not competitors like what there's literally trillions of views going on if you think this person getting an extra even if they crush it billion views a year has any impact on me like you're crazy it has no impact right I mean there's I mean people are sometimes spending four or five hours you know a day consuming content right they watch their little 20 minute video you know that they upload every two weeks

no impact whatsoever and so I think it and I was really the first person to kind of adopt that mindset

“and more people are doing it now but yeah that's why I go and share everything like literally”

to a tea and like I'll help people make you know some people end up making millions of dollars that I've helped mentored and I'm just like yeah it's just fun you know because I always ask me like where are you doing it I'm like why not you know what's the down it's only positive it's an abundance mindset and that I think the internet encourages that fortunately because television is the opposite of that so television the problem was there was

only a certain amount of slots so if the Mr. B show was on NBC and then there was another guy who was on CBS he might also be at 8 p.m. on Wednesdays you're like fuck that guy yeah true

I'm gonna give him my seat yes he would never but because the fact that YouTube is available

literally to anybody and the amount of people that are viewing it is so immense it's an abundance and you treated like that and it actually just makes you grow you know it's also if you share with people they'll share with you and there's no one who will at this point in my career you don't be able to go tell me something that will make me 10% better but there are infinite amounts of people like make me a better storyteller or better you know at like you know leader

or better communicator or set design and it's like it's more about grabbing those 0.1% here and there and like adding them together and so like you know sometimes I'll give someone something that you know might fundamentally change everything for them but then they'll teach me something very small and I'm like oh that's actually very useful and if I retain it I can see how you know that'd be really cool unlike on the set design on how we could do a background or like

hey after X amount of feet you don't need as much detail so now we can put more time into like the detailed stuff up front but you know and sometimes it would be in two particular things really far like it's all these little things that you just accumulate over being around different people at different expertise and you just have to like yeah you just have to like some people don't see the value and that kind of stuff but you can learn anything or you can learn something

from almost anyone and I I do believe that because everyone has like different things and different experiences and stuff like that especially as a content creator because you're also making content for millions of people so even just learning you know what a normal person is going

“through or what their life is like it's helpful for being able to relate with them and through”

the content it makes something that is interesting to them so if you approach people like that whereas like I can learn something from you no matter who it is it's also I I feel like not many people take that approach either fuck it dude I think your approach is very valuable for a lot of people to hear a very valuable for young people to hear because if they just follow those principles and just follow your passion and really be disciplined and focus you could do a lot of things

in this life exactly you'd be like Jimmy you could probably not but statistically not but

also just be enjoying your life because you're doing something you want you're actually creating something yeah and something you'd be proud of and something that people enjoy and that makes you feel good the people are enjoying your work yeah and and speaking of something you're proud of so since the last time I was on here a big thing I've been working on is are you aware of how many

“kids are like working at legal child labor on kick-out farms I think last time I was on here”

we talked about how I sell chocolate yes yeah do you know that there's over a million kids

that work in a legal child labor on kick-out farms wow yeah where in West Africa so co-divar in Ghana which is where like majority of the world's kick-out comes from that's uh there's ramp of chocolate you can ask perplexity I love for you to pull up data so you can see it that I'm not just making it up and when um I think when I last came on here was right after I started a chocolate company and I had no idea like how bad it was and the last few years I've been trying to

figure out how we can build our own supply chain where we can actually get kids out of a legal child labor and there's it's like I don't know if you're interested in it but it's like a lot of stuff I'd love to share on that no that's very cool yeah so um basically if it just as perplexity how many kids work in child labor in West Africa and kick-out farms and uh right here uh 1.5 to 1.8 million people work yeah it's uh it's pretty wild and I had no idea and like it's like been like this

for decades and so it's so normalized in the chocolate industry that you know when I would talk

“to other people who work at childhood companies or exacts they're just like yeah just kind of”

is what it is it's how it works and that's just how they get their chocolate period yeah I mean it's not all the labor it's around whatever 46% of the labor you know so if you were to work

with uh how it works is like there's well over a million farms in those areas and you don't buy

from farms because they have no leverage so farms form cooperatives it's like these 100 farms will gather aggregate their beans so they have a little leverage and they'll sell it to you so you buy it from a cooperative and statistically you know 46% of those farms will have child labor some won't some will and so you're you're buying at a cooperative level and so when I went to all the biggest distributors and everyone you know that does all the fortune for kick-out and I was like so is there

any way I can pay a premium and not have little kids work on my farms and uh it literally didn't exist and I was just so mind blown and it it really was frustrating because they're it's just like it's not even did it not exist like no one really seemed to like even think it needed to exist I was like you guys like these are kids like you you have no issue making billions of dollars in profit on little kids working on the farms it was like a very weird thing so that's crazy so that's

most chocolate well majority of the world's kick-out as you saw comes from West Africa so I mean

“holy shit man yeah I know and so that's what I'm yeah I'm thousands of hours deep into this and”

so I met a different company called Tony Shokaloney who is like a reporter who you know started talking about this and wait a minute his name is Chokaloney Tony but the Chokoperan is Tony Shokaloney oh they did ethical sourcing and I I spent a lot of time learning from them and like I've just been on the journey with feast rules it's how can we ethically source you know feast rules kick-out and so

we actually this is a a funding I've never said publicly so we we started doing working with

certain farms but then I I started around seven months ago a big case study where we went to five villages that the average child labor there was like 45% so 45% of the the labor on the farms in these villages was a legal child labor and we we went on the doors and we collected every single data point we knocked on every door we got there's around 10,000 people outlive in those five communities we knew everything from the child labor rates to school attendants to everything

and then we throughout the last few years we've just been collecting tons of data on why kids work in child labor how you get kids out of child labor which most of it comes back to poverty big chok of pays farmers so little that they just can't afford to not use children so part of it is you you there's this thing called a living income reference price which looks that like the cost to actually live there and you just guarantee you so we guarantee a hundred

percent of our farmers that will pay a living income reference price and then we work with fair trade which the cooperatives I was explaining to you sometimes they're not democratically elected right so you can pay more money but the cooperative is like someone's skimming off money or taking it it doesn't flow through to the farmers so we go through we make sure it's complicated it's like I thought this would be an easier problem to solve it's a multi year journey for me but we go to

the cooperatives which again is just a collection of farms that pool their cacao so they have more leverage so you can't take advantage of them and we make sure through fair trade that they're democratically elected cooperatives so the farmers actually get the money we pay a living income reference price and in exchange for doing those things they have to let us audit and remediate the child labor on the farms and so in this five village case today that we did there's around 10,000

people living in there and about seven months ago there's around 550 kids that were in a legal child labor in those communities and so then we started taking over sourcing from there so we started doing our sourcing principles and paying the farmers living income reference price fair trade came in come in started paying the premium and now seven months later we just got the initial results after we did our check-ins and some of the communities we were getting so many kids out

of child labor they're literally wasn't a school because kids just worked in the farm so like some of these we literally built the school so they could go to school because the goal isn't just to get the kids out of child labor it's also to get them in education so they're not you know

doomed to working on it your whole life you know because you don't you don't know anything else right um and so we just did our our recent wave of check-ins were knocking all the doors check school attendance and everything and so seven months ago's 550 kids ish roughly an illegal child labor what do you think it was now basically six seven months later we were able to get a 90% reduction and get to where there's only uh like around 50 still in child labor with our first check-in and now

we we constitute a kid remediate out child labor with two check-ins so that was just the first one so technically buy our books they wouldn't be fully remediated because you know there might have been an accident or whatever so you like to double check it to make sure things are accurate so we'll do another check-in in the future so not technically officially remediated but it just shows that like it's possible to reduce the child labor in in these areas like dramatically right like if

you were to apply the things we did there but macroly across whole country I mean you're talking you can get swarms of hundreds of thousands of kids out of illegal child labor and so my the big way of have been doing our been on is like step one is up to prove it's possible so then we can start um you know like most people like you they they just have no idea that there's this much rampage child labor in chocolate I had no idea until you brought it up I know which is like crazy

and it's like it honestly really frustrates me because no one has any idea and like everyone's just kind of cool with it and I think part of the problem too is if you were to google it they use like confusing language or they're like yeah this is our ethical sourcing strategy but at the end of the day obviously most cows going to big chocolate and you know they can say they're doing all these things but fact that there's all these kids in a legal child labor so it's like I mean I don't know what's

put in the effort that you're doing when you just said that yeah and so that's amazing man yeah and

“well that's what I'm really excited about and I just wanted to mention it a because obviously”

your biggest podcast in the world and I just want to educate people on it that it's fucking crazy when you're buying chocolate and um yeah I'm really excited though of what we're doing because I were essentially with feasible building one of the most effective like systems for getting kids out of illegal child labor in the world but by the more kick out we're sourcing the more we're able to pay a living income reference price and then audit the farms and then get the kids into schools

and it's like pretty interesting like with that village you know right now you know it went it was a 90% reduction went from over 500 kids in legal child labor down to 50 and obviously we're not done we're going to keep over time trying to get those 50 out of child labor but now imagine that if we can keep sourcing work at cows we keep growing and we could keep getting more and more kids out of legal child labor and then eventually because you know I've over a billion followers

across all my platforms you know I can show these case studies and then just like you know a great big chocolate into switching over because they make billions of dollars a year in profit they don't have to use child labor and you know and I think step one is showing that it's actually possible to not use it because right now technically there's not really a way you could like you know

“I think what's really important is getting people to understand it that's happening exactly”

and you talking about it right now now people will be aware of it because I think the vast majority people me included were not aware right now so then then the here they go hold on what about this company that I'm buying chocolate from are they using child labor and then you know

and technically I can never like peaceful as I can't say it's child labor free because you know

it's not like a security cameras on the farm a kid could just walk on it and then you know well he lied right so I was making we're doing everything we tend to make it as ethically sources possible and that's why I'm doing these case studies where I can literally factually show like people knocking on the doors show like without it because obviously I know as I start to talk about this more there's no doubt in my mind they're gonna sue me because

obviously big chocolate doesn't like the idea that people are learning that there's so many kids in a legal child labor and because my microphone's so big they're gonna want me to be quiet but in a perfect world they'd hear these messages and they would have a soul and be like you're right we shouldn't make buildings it all is a profit off the back of little kids let's just put a little bit of the money towards us getting the kids into school and putting people

“that you know aren't kids on the farms and so ideally that's what comes of it we'll see in the”

long run but right now I'm just really focused on building these case studies and really showing like in depth exactly how they could do it so then hopefully they just come around to you know given them the avenue to go oh we just didn't know this is cool cool well let's start doing it I mean because technically there isn't really like all these childhood companies are so old like technically the people who built and grew it like the the founders they're dead right these

is third four generation people like some of these people have never built a business from ground up

so maybe you could give them a little slack and they just don't know any better and it's a problem they don't know how to solve fuck them they know I mean they know they have to know it because of her world if we could get them all to switch I mean well maybe force their hand I mean maybe maybe just making people aware of it will help force their hand if I was in the bigger it's biggest youtuber in the world if if I were here's a crazy sentence that I do believe to be true

if I stopped caring about this issue and didn't nothing then then 1.5 million kids in a legal child labor I guarantee you wouldn't change it all like it wouldn't change it all in the next five ten years like who else it's been it look like look at how many kids are in a legal child labor in West Africa on kick out farms okay we're back big chocolate scented at a time we've had this issue you're good but listen man it's just another example of the you're an awesome guy in the fact

that you don't just care about money and you really care about doing the right thing and they

wanted to educate people on that and another thing I'd also I think is a thing that people should

“here is especially in America do you know that I mean it's probably not going to surprise you”

but 40% of food that's producing America ends up getting thrown away I have her yeah and it's and so a lot of what we've been doing is working with it's like we're going non-profits and setting up essentially like you know so many stores and restaurants just throw away perfectly good food or like they'll have things like if something's like within a week of being expired they just toss it out because whatever but it's like it's perfectly edible there's literally nothing wrong with the food and

we've been just setting up like many there's a five-on-one-cy non-profit called sharing access who crushes at this and we've been funding and building like these small logistics hubs like one in New York you know and we've been through them and then also our food banks we've been able to

distribute over 40 million meals to people in need across America and instead of like buying food

and taking and storing and distribute it just taking food that would have been thrown away but it's perfectly fine and perfectly healthy and just you know figuring out how in a couple of days just get it to food drives or people in need and that's another thing too I illegal child labor can count in that or like two things that I feel like people should just be aware of because it's a very solvable thing you know what I mean like if you work at a retailer I'm sure a lot of people here do

that throw away perfectly good food because they're like you know you never they never want to run a

risk of something being bad on the shelf so they'll preemptively throw it away just call a local non-profit and be like hey we're with this every week we tend to throw away food around this time come pick it up like little tweaks like that is like so simple but would feed so many people need and save us so much money and I feel like it's kind of a no-brainer and I've literally seen it in effect like we're opening up another facility that you know over the next 12 months should

be able to distribute around 10 million pounds of food so whatever that is maybe like 7 million meals

and it's like just taking food that would have been thrown away and it's kind of like mind-blowing

“that in America like more people aren't aware of that because it's a very solvable thing yeah I think”

there's so many people that are only concentrating on what's going to make them money and of course you know it's very rare that someone like you thinks about greater good and actually but in this case it doesn't even that one doesn't even cost you money we're just talking it said yeah but it's just you're putting it in a truck the effort yeah to well maybe you want to you if you're a Walmart or I don't even know some random a store or a listening to

it's just consider it don't throw the food away um you're an awesome guy Jimmy thank you thank you thank you for being here man was really fun I really appreciate it yeah originally we got everything zombie show we'll do it I were doing it yeah I'll handle all the work it's stuff you gotta think about it some more too yeah I'm going to I'm going to bounce this round because I got excited

“yeah I think there's something to it next time next time you see me and Jodi gather it's going to be”

fighting off some zombie all right sounds good thank you it's awesome thank you all my pleasure thank you bye everybody.