#307 Ron White - The 2,500-Year-Old Memory Skill the Romans Used That We've Completely Lost

Ron White, welcome to the show, man.

Thank you, it's quite the honor. It's honor to have you. I found you doom scrolling Instagram.

“I think maybe a month or two ago and usually my feed is all.”

Everybody's gonna die. We're all fucked, you know what I mean? And then I saw you and I was like, dude, that looks interesting. Yeah, you're just, I think you were going up to people on the street and have a memorized stuff and so, then I dug into you and I was like, holy shit.

And then we found out you memorized all of the names of our guys at the work aid in Afghanistan and so we decided to be an awesome Memorial Day segment. So that was like two and a half hours. You've recited every single service member's name who is killed in Afghanistan. Yes, 7,000 words, 7,500 words, how many names?

The official count is around 2,461, the DOD official count. On my list, I got my, the names from a website, I casualteed.org and on there they had some civilians in there. And although the spirit of my list is the military names, I didn't have the heart to take those names off.

So my list is probably eight or nine more than the official count. Man, well, that was impressive to see, man.

“And I think a lot of people are gonna love Samad.”

So thank you for doing it. Well, thank you for the platform to do it. You know, there's a lot of gold star families out there that some of those names are 25 years ago.

You know, Master Sergeant of Andres, the first one was October of 2001.

So that's 25 years ago. You know, I want Master Sergeant of Andres family and all those families that 20, 25 years ago to, hey, somebody still cares. We still care. And so in you gave a platform for that.

So, you know, thank you. It's my honor, man. Seriously. But yeah, I was kind of joking around before this. Again, to be careful, what you say around this guy.

Remember Samad? So what? So what you have for dinner last night? That's a good question. Actually, I, you know, barbecue.

We had barbecue. I don't remember who knows barbecue, right? You know, people think, you know, oh, this guy, you know, like you said, what are you going to say? Remember, if my memory is, is, is extraordinarily average, if I'm not

using a system, you know, I, I will, Amy, who's worked with me for 10 years. She, she, she tells, Ron, you got to make this phone call today. Ron, you got to email this person today. Ron, did you mail that IRS format? I'm like, no, I didn't know the IRS format.

So it's a system. How did you, I mean, we'll get into all that stuff.

But what, I am curious, what's your first memory?

I do have a first memory. That's, you know, it is, I was about two years old, two years old. But two, it had to been two because I know where I was living. And it's just a, a blip, you know, it's just a fourth second memory of me being in a living room and somebody going to the door.

And my mom talking to that person at the door. And, you know, when I was in my school innings, I said, Mom, you know, I had to strap the memory and she said, oh, that's it. That was exactly the layout of our apartment. But I think that's just a fluke. I don't think my memory is anything special.

But that is my, you know, what, though? That mesh was memory special to me in the sense that it was, you know, my mom, my family.

“But I guess who else you're going to be around it, too, right?”

Well, let me start job with a introduction here. Ron White, a two-time USA memory champion, a US Navy veteran, and one of the world's top memory experts. And you will tell anybody who asks that you are not born with a gifted brain, but you've built one.

You join the Navy Reserve after September 11th, served as an IS-1 Intelligent Specialist and deployed to Kabul Afghanistan in 2007. You memorize the names, ranks, and order of death of every American service member, killed in Afghanistan. 2,300 names, 7,000 words. You corrected that earlier, so I'm actually more than that.

And it've been writing them from memory on a 52-foot wall across this country since 2012. You've appeared on the history channel, National Geographic, Fox is superhuman and good morning America. And at every speaking event, you memorize 200 to 300 audience names before you walk on stage. Ron White, welcome to the show, man. Thank you.

I have a Patreon account.

“Honestly, they're the reason I get to sit down with you today.”

And they've been here with me since the beginning. They've turned into quite the community. And so, what I do is that they get the opportunity to ask every single guest a question. So this is from Scott. Ron, for someone who was diagnosed with TBI, who struggles with some short-term memory, what specific exercises are habits, would you recommend to help strengthen their brain and improve memory over time? Well, something like that, you know, from a non-doctor's

point of view, I'm a memory champion. I would focus just on, you know, good nutrition, health,

you know, going for walk, stay in healthy. That stuff is going to impact your memory.

You know, our hippocampus, which is responsible for a lot of our long-term memory, I don't think necessarily gets, I don't know if it gets affected in TBI or not. But what I do know is that as

“we age, that actually can shrink. And one of the things that can stop and even reverse the shrinkage”

of our hippocampus is exercise, right? So exercise, stay in healthy is something that I would recommend to anybody, especially somebody with TBI, drink plenty of water. A dehydrated brain has trouble focusing. A brain actually shrinks a little when it's dehydrated. So a lot of my advice to him would be good nutrition and exercise, and just trying to control your nerves a little bit. You know, stay calm, stress is the worst enemy to your memory. So I guess it would be more

general advice like that. And there are memory systems, such as the mind palace, which I know will get to today. And I would, as far as a system, that's the one thing I tell him to focus on. Roger that. One last thing, everybody gets a gift. Oh, nice. Nice. All right, there's a very unhealthy, but what believe me, gummy bears made in the USA, legal and all 50 states. So you're clean to take those home to Texas. Yes, I will. I will be enjoying these. So thank you

very much. gummy bears in my favorite, you know, I love them. It's like when you get a vitamin and it's gummy bears, you're like, you just can't one. Like you're like, dang, I just ate 5,000, my daily recommended amounts of vitamin C. I'm so healthy. Thank you so much. I do the same shit. Yeah, but, uh, but, uh, well, it's, so I want to do a little bit of a back

story on here because I know this started as a kid, correct? But I was 18 years. Yeah, basically 15.

So I'd like to do that and then kind of go through, you know, a little bit of your life story and then how this all works. So where'd you go up? There's more in Northwich and Hell's Texas or Fort Worth, Texas. I grew up in Northwich and Hell's, which is just about 15 minutes away from Fort Worth. Well, we're into. Well, growing up, I was pretty uncoordinated kid, but I loved baseball and I still do, you know, they'd put me in right field and, uh, they'd hit the baseball.

It was going to be a home run and I'd be charging in as fast as I could. I was kept to make it diving catch because I just wasn't too coordinated. But, uh, I really loved baseball as a kid. Uh, my dad was in the army and he was a police officer. So I was just really into, you know, dressing up, you know, in his police uniforms and dressing up in his army uniforms. He was in, during the Vietnam era, although he served in Korea during that time. Um, uh, so military,

my family is very patriotic family. You know, we loved going on trips, going to visit stuff like the Air Force Academy and things like that. And then when I was about 15, 14, I took a job as a paperboy and that was kind of my entry into supporting myself and, you know, if I wanted money to go to the movies or whatever, I had to go collect money from my customers on my paper route. So it was a blue collar family and, uh, and, you know, they gave me a good work ethic. I guess you'd say.

“And, uh, baseball, military, throwing papers. How'd you get into the memory stuff?”

Well, so it was two weeks out of high school. And, um, my friend Brian, he said, hey, man, I just got a job as a company that, um, clean chimneys. Do you want to get a job there with me? We, we will be telemarketers. I was saying, yeah, sure, no problem. So it was two weeks out of high school, we sit down and I'm making, I'm making 80 phone calls a day. Can we clean your chimney? Can we clean your chimney? Can we clean your chimney? So, you know, imagine it was a thrilling job, right?

And, uh, one day I called this guy and I said, hey, you know, we've had a, a crew in the area. We want to clean your chimney. And he said, I don't want our chimney cleaned. We're trying to sell

sell your house, you should have a clean chimney. I heard a little chuckle on the other end of the line.

And he said, you know what, I've got a room full of telemarketers. And none of these guys, when they hear an objection, do they try to overcome it? They just accept it, hang up the phone. He said, do you want to go to work for me? And this was home talking to me. He said, do you want to go to work for me? I sell memory training seminars. Yeah. Yeah, you get any kids. That's it. That's it. Yeah. And he said, uh, he said, I'll pay you more than you're making now.

You know, which was a pretty safe bet, right? Okay? Anybody could have said that to me and they would have been right. Uh, you know, I'd say all the time. If you would have robbed me back then, you would have

just been practicing. You know, so I started taking down his information on my sales manager was like,

hey, you make a sale? I'm not going to know. I got a new job. I'm going to teach people these seminars. And that's my freshman year of college. I had a 0.9 GPA. So, you know, Albert Einstein is not in my family trade. And the telemarketers, she said, good luck with that. You know, you're going to be back here in two weeks. And that was 35 years ago. Wow. So, I've been doing my career, I guess you would say, for 35 years. Wow. And it's, that's a, I'm glad you asked that question because a lot of

people when they see me spruce-type the names, or you mentioned recite two or 300 names. They think, oh, this guy has some special gift. He has some special ability that I don't have. No, no, no, no, no. I was a telemarketer. I got hired me over the phone because I was a good salesman. He taught me the system. I genuinely believe anybody can improve their memory that way. So,

everybody that you sold this damn program to, probably I could do this, huh? I've never,

“that's what I'm going to start calling now, the damn program. But, uh, no shit. That's how it happened.”

So, you just took the program that you were selling. Yeah, I worked. Yeah, I took, I took his course. He laid it out. He laid out the system. And, um, uh, I did it. I, I, I perfected it. Um, I probably had an advantage. You know, I was talking to your security guy today. And I said, man, you know, kind of jealous of you in a way. You know, I'd, I'd like jujitsu, but I, I can always think of an excuse not to train, right? And just

taking easy, be lazy. It, I'm like you are forced to constantly keep your training up. I, I like that. And that's kind of the way it was with me with memory. I got lucky in a way. I took a job for a memory company, right? So then I was forced to get good at it and perfected it. Had I just taken a memory seminar, I don't know if I would have had the, the, the drive that early on to, to perfect it to the level that I did.

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into your, your teaching, how to memorize the Bible, how to memorize the Bill of Rights, how to memorize Juditsu moves, how to speed read, how to, I mean, was it all of that or did you develop a lot of this on your own,

too, the newer stuff? Yeah. So when you've evolved the course, I guess is what I'm saying. Correct.

The course I took was a general memory course. Over time, the things that I was interested in, I applied it to. So one of the things that, you know, the in in Psalms in the Bible, you know, in Psalms chapter one, it says that the man who meditates on scripture will prosper and whatever he does.

“So I'm like, okay, I think I'm going to memorize and meditate upon some scripture. So I applied”

it to the things I was interested in and that's where those niche products that you mentioned evolved from. Interesting. Interesting. What, so what are some of the, tell me about the course? You know, what, what, what is it teach you? Well, it's, it's a series of modules and you know, sometimes sometimes it's in person, you know, sometimes I'll teach it in person at a conference. You mentioned the, the, the memorise and 200 names. When people arrive for a conference, I'll

memorize 200, 300 names. So oftentimes I don't have to even talk to them. I can just read their name tag and it says Sean or, you know, it says Brent or it says Sarah or it says Terry or it says Darren and I'll just read their name tags. I don't even have to say, and then I'll get up on stage. And I'll say, if you're one of the 200, 300 people I met stand up, 200, three people stand up

and then I'll run around and I'll call off their names. So I like every course I teach always starts off

with, hey, look at this, you know, so it gets their interest. But then it's just a series of modules that walks them through how to memorize. You know, one lesson I'm going to talk about how to

“visualize, how to turn stuff into a picture. If you want to remember something, you need to be able”

to see it. For example, you meet me today and six weeks from now, you're out at your favorite restaurant and you look over there and you think, man, I've seen that guy before. I know that guy. Who is that guy? I've seen his face two hours later, you're driving home and you're thinking, ah, that was wrong. Why? We remember the face, but we don't remember the name. Sometimes, I remember it later because you remember what you see. So the course teaches you how to

think in pictures, right? Turn, turn, Steven to a stove, Lisa the Mona Lisa. When you hear the number 21, you think of a deck of cards. And that's an overly simplified examples. But it teaches you how to think in pictures and then apply techniques known as the memory palace of the mind palace. But it's really geared towards, like if it's not geared to or hate, you want to memorize your grocery list, how's having a better memory going to help? If all you do is memorize your

grocery list, how's that going to impact your life? But think about it, your viewers right now, who want to give a speech or a presentation without notes or they want to learn music faster, or they want to quote Bible verses or memorize poems. That's the things that developing a good

“memory can help you with. And so that's what I like to focus on. Man, I mean, I could use this just”

for this alone. I mean, so much information is coming in and out of this damn thing that it's just, it's like, it's impossible for me to keep up, you know, but something like that to be able to just reach in the archives and retrieve something and spout it off a statistic or a fact or whatever it may be. I mean, that would be very useful. And when I memorized the Afghanistan names, and I know we'll get more into it later. But a simple overview that goes to what you're saying,

I used this room that we're in to help me memorize the names, right? So I visualized locations,

So I placed what I wanted to remember and I visualized it interacting with this. So when I said the final 13 names, the Abby gate names, I was sitting here with my eyes closed and I was going around this room like that. And I was talking about what I saw in each location. I bring that up because you just mentioned, oh, this would help me and what I do. Well, what you could do is the same thing. You could number spots around this room, right? So this, this, this, the shelf over here could be a spot, this flag,

this flag, these things, then you're talking to somebody. And as they're talking, you're thinking, oh, that reminds me of something I want to ask them. But you don't want to like

“interrupt them right when they're talking, right? They say that they, that they played baseball, right?”

And you want to talk, remember to ask them that question, but you don't want to interrupt them. So now all of a sudden you see a baseball crashing through and hitting that flag right there in the flag falls on the floor. They continue to talk for another two minutes or one minute, and then you can look up there and remember what you wanted to talk about. All the damn that

right there comes in handy. I'm always trying to hang on to questions. Yes, yes. Yes. And I probably

lose 75% of 100%. 100%. Visual, as they're talking, visualized whatever's behind them. So over here, I might see it interacting with the flag. I might see it interacting with this picture over here. You're talking. I'm still listening to you. But now I've got the two or three things that I want to talk about. And then when I get a moment, I ask you about those things, interesting, interesting. And so you started, so you were working for a telemarketing company,

selling memory courses, but did you start selling your own two as a team? Well, so I went to work for them at the age of 18. And I worked for them for about a year and a half, two years. And things happened that led to me leaving that company. It was my decision. It wasn't their decision for me to leave. I needed to leave. And when I left that company, I was 20 years old. And I thought, I love this. I love this. But I'm 20 years old. Can I do this? But there was so much that I

didn't know about running a business. If I had known everything that I didn't know, I was too dumb to know what I didn't know. How hard could it be? So I went down to the courthouse. I registered a company name. I opened myself up a bank account. The difficult part of that, with a lot of

“difficult things about it. But back then, there was no online course. It was just me speaking, right?”

But I was 19 years old, 20 years old. I looked like I was 12 years old. So, you know, I've started shaving my head right here. You know, give myself a little bit of age. You know, the other things

have given me some age. But when I was 19 years old, I remember giving my first speech. I walked

into this company. And I said, hey, my name is Ron White. I'm with the company I was with, the memory company. And the guy said, okay, Ron, whenever the speaker gets here, let us know. We'll all go in together. And I said, sir, I'm the speaker. He said, are you at a high school? I said, get sir, matter of fact, last month, it's been a year. He looked at me and he said, you said, he's a Ron. I appreciate what you're doing. I like your go-to, your go-get or attitude. But my

guys are pros in there. You know, if, if they're there, there's season sales, but I don't know, if I'm going to look good, bring in you in. And I went in and I memorized the names in the room. And then I repeated them and I looked at him and he went, okay, you know, like you can go. But

“early on, I guess I had to overcome that a little bit of credibility. You know, what's my credibility?”

I had one no memory championships. I had set no records. I clearly looked like I was in high school, but I loved what I was doing. And I learned something about back then too. If you get good at something, regardless of your age, if you get good at something, regardless of your age, be so good they can't ignore you, right? And with time can age and everything worked out. Right on, right on. And then you joined the military. I did. So I started my business or I started this business when I was 18.

And when I was 28 years old, I'd been in my career for a decade. So that's when I joined the military. Hold on, do we need to rewind? We need to rewind, don't we? 10 years? You were in business for

10 years before you joined the military? Yes, I was. Okay, let's go back to that first. Okay,

I thought that you, yeah, let's go back to the business. So you made the decision to start your own business. I did. And if I knew what I knew now, I probably wouldn't have done it, right?

learn. You know, for the first decade I was behind on my IRS taxes all the time. You know, I just didn't know how to get all set up and have a good accountant. I was trying to do it all myself. I made so many mistakes and it held me back so much. There's so much now, fortunately, I got a great accountant, right? You know, I just go make the money and she does all that stuff. But as an 18, 19 year old kid,

the job I had people always ask, what did you do before you, you taught memory seminars.

I said, well, I had to pay for it out and then I worked at Taco Blano. I rolled burritos, you know. It didn't just tell me, don't remember. So I had no business experience, right? I just had the, I wasn't afraid to make coal calls. That first 10 years, I was making 80 coal calls a day. So five, five days a week. So 400 calls a week. You know, maybe 1,600, 2,000 calls a month, 20,000 plus 1,000 calls a year. So over, and I was just calling people, okay, can I speak for your

conference? Can I speak for your conference? Can I speak for your conference? Can I speak for your conference? And it was a little bit different of a sales pitch than that. But also, you know, I didn't

know what I didn't know. I didn't know that it's better when somebody else is saying, hey,

“you should have run why he's a great presenter, right? But I just went through it and I just made the”

coal calls, you know, people today, they'll, they'll ask me, they'll say, Ron, they want to be a speaker. And they'll say, Ron, tell me, tell me, I want to do what you do. How did you, how did you do this? Where you speak? And I said, well, I got leads. I made coal 80 a day. I called, I made 400 for coal calls a week, 2,000 plus around 2,000 a month. And they said, no, they'll interrupt me. No, no, no, no, no, Ron, I don't want it to that. I want to do what you do now. I'm like, we want to skip all the

journey and just go to this. Yeah, that's right. It's crazy. And probably you too, right? You know, I mean, you've, all you've accomplished in your life and I heard you say it recently, people will say that, oh, Sean, look how you just blew up in your YouTube channel, took off. And then I heard you talk about, hey, you didn't get to see the stuff in the attic and all that kind of stuff. Yeah, yeah, it's, you get the, I don't know, whatever you want to call them. All this guy came out of nowhere. Oh,

you just popped up out of nowhere. Oh, this did I've been doing this shit for over 10 fucking years now. Wow, I don't know. I mean, media stuff been doing the podcast since 2019. I didn't just pop out of nowhere. Wow, dumped everything into this as I'm sure you have, too. You know, and, and, so yeah, there's a lot of fucking work. They're seeing the finished product. Yeah, everybody, everybody, it's, it's like that saying everybody wants to be a gangster until it's time to do gangster

shit. Yeah. And, and, and, and full honesty, if I was starting today, I don't know if I would make those code calls. We have so much energy disposal now, right? With the YouTube and social media

“and Instagram and all that kind of stuff. But it's still an important part. You got to get out”

there and you got to talk to people and you got to be willing to hear rejection and that kind of stuff. And those were lessons that fortunately I learned going door to door selling newspapers, but, and I implemented that and used that during that 10 years. So, it was a lot of, that I was, I was broke for 10 years. I was broke. Yeah. I would be sitting at home and, you know, working and whatever, that electricity would go off. I was like, oh, and I did it again.

The first time, I spoke for free for, for pretty much the whole decade, but a whole decade,

decade. Wow. So, I, I would call real estate companies, card dealerships. I mean, you think about it, a card dealership, they need to memorize their scripts, right? They're customers, names, that kind of thing. So, I would call them and I'd say, hey, can I speak for free for, and by the way, I don't do this anymore.

“I said, hey, can I speak for free for your, for your company? Take a teach them how to remember”

names and that kind of stuff. And then I'd go speak for free and sell tickets to a work shop or something like that. It was about five years into that. I was a rental company color time. And they like, you could go rent, I don't know, maybe furniture or something like that there. But this was 1998. They said, well, I was living in Seattle and they, doing my business. And they said, will you speak for our conference in Reno, Nevada? And I see, yeah, I would, you know,

I was trying to do the math. Like, how would I get there speak for free? And they said, well, pay you $2500. Now, this was almost 20 years ago, right? And I've got $2500. Oh, my gosh, they're going to pay me $2500 to speak for what I've been doing for free, boy, they don't know.

And, you know, then send us the invoice or whatever. I didn't have money to buy a plane ticket.

“I literally did not have money to buy a plane ticket. I was broke. I went broke living in Seattle.”

So I had a guy who turned out to be a professional con artist. And he swindled me out of some money. He was very disappointed when he got my back together. He thought it was a lot of roller. But I worked during the day selling memory seminars. And then at night, I took a job as a waiter in a restaurant. So I was waiting tables, I said, yes, to this company in Nevada and Reno, I'll speak at your conference. They said buy your plane ticket. And I'm like, why do I tell them? If I tell them I don't have

money to buy a plane ticket, they're not going to have me speak. They're going to think I'm

nobody's a family to speak, which nobody was. And I got to figure this out. So I emailed him back

and I said, you know what? I got family halfway through there. So I'm just going to drive. And I'm going to stop and see my family, you know, in the way. And you could tell they were like, that's the long drive. Dude, that's, that's the crazy study I ever heard. But they said, that's fine. But I didn't have the money. So I started picking up doubles, waiting tables. And my tires, my tires and my car had the metal, the metal was coming out of the tires. So I thought, okay,

I got to buy some tires and then I got to get enough money for gas money. I don't care if I make it back. I just have to get there and accomplish this goal. So I've got my money. I got enough money to buy my tires. I got it. I'm, I'm, I picked up all these doubles. And I go out to where my, my Jeep was parked. And it was gone. You got towed. So then I had to use all my money that I spent for the tires to get my Jeep out. And I just had enough enough money for gas. I literally had just

enough money for gas. And I drove down to the whole time thinking, my car is going to pop. My tires are going to pop. My, I got there. My tires didn't pop. I memorized the names. I gave the speech. They handed me a check. It felt so good to get paid to do this. And I got in my car. Got a little bit of money cash to check. Got a little bit of money. And as I drove back into Seattle, with those tires worn out when the skyline of Seattle popped up, I'm like, I did it man.

“Oh man. Wow. Right on. That's what the first 10 years was like. No, kid.”

So what do we go from there? Well, you know, after, after that first 10 years of trial and error,

it clicked in my brain. People are going to pay me to do this. You know, at the time, I was selling, I was going speaking for free for these companies at the end saying, hey, if you want to learn more, sign up for my two-day workshop. And then they would go to my, go to my workshop. But it clicked in my mind. Dude, you don't have to run a room at the holiday end. You don't have to, you don't have to do all the details of getting people set up. People will pay you to speak

for their conference, right? So I was like, that is, that is, uh, that sounds so much easier. And it was. At that point, I got to just focus on what I'm good at, right? Making cold calls all day, written room at the holiday end, signing people when they arrive, making sure they got their name badge, none of that anymore. And that speech changed everything for me, because I realized I could switch my business model. And that's when really my business changed,

because then I could just focus on what I'm good at. And what am I good at? Demonstrating the power of the trained memory and showing that anybody can do it and then teach other people to do it. What I mean, so what else did you need to focus on? What is it exercises, is it developing the course, is what exactly are you focusing on? At that point, there was a guy named Billy Burton, and I don't know if Billy Burton still alive or not, but he was one of the leaders in the

memory world at the time. And I call him up on the phone and I said, Billy, I'm 25 year old, guy, I'm doing memory. What advice could you give me? He was very, very generous. Consider, and I just told him, I am starting in your industry. Now, he was maybe getting their retirement age, but I was still, I mean, probably he didn't fear me either, right? But he was still very generous and kind to me. He said, Ron, these are the things I'll do. And then he told me one thing that really

changed everything for me. He said, when you get done with your seminar, people are going to want

“to learn more. You need to have something for them to take with them. That's crucial.”

I said, what do I do? He said, create a memory course on cassette. And that right there was a

having to show up. First of all, I was selling at my events. I, you know, every time you hear

a motivational speaker and I say, I used to live in a van down by the river, right? I'm really dead going home. Let's hear on that time. And that's when I was, I had, I set my computer up at a friend's house. I didn't, I didn't stay there, but he was kind enough to let me set it up. And during the day, I would go in and I would type, type out my course, type out my audio program. And that audio program made a difference. And here's how I was selling it on cassettes and people were

benefited from it, but it was really only if they were at my workshop, right? Well, one day, a friend of mine named Chris called me and said, hey, Chris, he didn't say that. He said, hey,

“Ron, my name is Ron. His name is Chris. I see, you see, don't you glad to see the memory guy?”

It's just a normal memory. He calls himself the wrong name sometimes. He said, hey, Ron, there's a company called Jim Ron International. Jim Ron was a great business philosophy. He passed away in 2008. He said, do you know who Jim Ron is? So yes, I know who Jim Ron is. And in my industry, he was a legend, not for memory, but business conferences. And he said, the owner of that company is Kyle Wilson. Kyle has an office 15 minutes from where you live.

I just called Kyle and I told him that you were going to bring his your memory because of course, on cassette to him. Go drop it off. I'm not, oh, so I had such imposter syndrome. I'm like, Chris, there is no way Kyle Wilson, Jim Ron International, is going to have any interest in me. Why would they want to pay any, they got a wall full of speakers trying to present them stuff.

“And I'll never forget it. I walked in. I opened up the door at Kyle Wilson's office and his assistant”

Crystal was right there. And I had one foot in and one foot out. And I said, hey, could you give this to Kyle Wilson? And she said, he's here. Do you want to talk to him? No, I want to talk to him. I was so intimidated. She gave that cassette to Kyle Wilson. Kyle had this massive email for Jim Ron International email list. And he just sent out a blast and he sold some. He called me on the phone. He said, Ron, what price could I get for 2000 of those? And I'm just like trying to

maintain my composure. I'm like 2000 of these. I'm their Amazon 200. I gave him a price two weeks later. He called again, Ron, and he 2000 more. Two weeks later, he called again. I mean, he was he's still, he's still, to this day is a master genius marketer. And he sold out of him and won button up on this story. If there was no Kyle Wilson, I would not be sitting here today.

There would be no afghanistan memory wall. I would never have served in naval intelligence.

And the reason for that is, is we became friends. And one day he called and said, you want to drive to Schreefport, which is three hours west east of Dallas to go to the casino. I had no money. I had no money. And we get to the casino. And he says, Ron, I like to gamble in private.

“I'm going to go to this table. You go over there. And I think I ain't goodness. Because I didn't”

want to let him know. He was going to pick up really quick. I didn't have any money. So I said at the bar, drank while he was gambling on the way back. He said, hey man, how'd you do? I said, I left where I came with. I can't let me when I came with. And we did that a couple times. And one of those trips he said, Ron, something's bothering you. What's bothering you? I said, Kyle, I'm getting ready to get kicked out of the Navy. I'm getting ready to lose my

security clearance for the latest one. Naval intelligence. I said, I owe the IRS $40,000. I have no way of paying this. And it's going to be so embarrassed. My family was so proud of me that I was in the Navy. And now I'm going to be an embarrassment. And he listened to me. We go to his office. He walks into his office. He writes me a check for $36,000, which was the exact amount. He said, here you go, Ron. Pay off your IRS bill. This is not a gift. This is an advance on commissions.

I'm going to say your course and take out your commissions as an advance. Thank you for letting me tell that story. I hadn't, I didn't even bother my mind, but that's a

powerful story to me and important one in my life. Welcome. What is it? What is it that was in the

courses that were gaining so many people's attention that wanted to buy it? Well, you know, you think about it, a business person, a leader. You know, they want the ability to stand up on a

or you're at a presentation. And that guy is standing up there on stage. And he's reading his

“notes, reading his PowerPoint. It happens all the time, but it's not a dynamic speaker. So with the”

memory system, you're able to take what you want to say and speak without notes. A lot of people like learning how to do that. But sales people think about it. You know, you've got people who are taking a job at a car leadership or they're taking a job as a sales person. They're getting in front of their customer and as soon as they get in their front of their customer what happens. They lock up. They can't remember what they're supposed to say. And then their customer walks away

and then they remember what they're supposed to say. So sales scripts, remember what you're supposed to say, giving speeches or presentations without notes. I think one of the biggest things that people like about memory about learning how to improve your memory is being able to remember names and faces. You meet somebody today and then you meet their wife and two weeks later, you see them out and you're like, shhh, Katie, how are you doing? You know, it's magical. You show the person that you

“care. So, it's exactly what you should say. People don't care how much you know into their first”

know how much you care. So, and those are the business reasons, I think, the primary ones, but there's another group. And that group is the students. The students, one of your Patreon members asked me on a question today. How do you study for this test? The MCAT. And I was able to lay it out. Students and then maybe the final category, which I've already mentioned, is scripture memory, right? For people who have have a religious faith in whatever their religion is,

that's important to them, right? What did Jesus do when he was tempted? He quoted scripture, right? So, the ability to have the Word of God written on your heart and in your mind is a lot of things for a lot of people of faith. So, faith-based students and those business people who want to just close more deals make sense. What about the speed reading? Speed reading is possible. Now, I've gone, I've, my opinion on this is shifted over the years. First, I believed it's not

“possible. That's what I believe for two decades, I believe that. I've been doing this for 35 years.”

I always joke, I say, I know that sounds impossible because I love like I'm 27, but

I've been doing this 35 years, right? For the first 20 years or so, I didn't think it was possible. People would after my class, hey, Ron, can you teach me how to speed read? And I just tell them, hey, look, I don't think it's possible. I'm not going to sell something that I don't think it's possible. So, for 20 years, I said no to that product line because I just didn't think it was possible. Then after about 20 years, I thought people were asking me this question, you're just saying

it's not possible because you don't think it's possible. What do you know about it, right? So, I'm like, okay, I'm going to try this out and see if I can do it. And then I was able to do it, and I actually doubled my reading speed. And I'll give you a real quick cliff notes version of how to speed read. So, when we're reading what happens is is something called visual regression. You're reading a line or something, the boy went to the store. But your eyes not trained. It bounces

around a line. And it's called visual regression. So, the boy went to the store. Your brain would read that. The boy went, the boy went to, the boy went to the store. It's bouncing around. And people all will say, Ron, I don't do that. I just read straight through. You probably don't. But you're probably doing it so fast. You don't realize it. But because you're doing it, it's slowing you down, right? So, the best speed reading strategy I could give a person. There's many. But if I could

give the best one, it's put your finger underneath the words that you're reading. Or a pencil. And force your finger to follow the words. You've people pricing speed reading people. And they're going like this across the page. What they're doing is they're forcing their eye to follow their finger. So, they're going like that. And there's some other things that that alone might double your reading speed. On a laptop or a computer, you could do it with the cursor. But some other things

are don't, don't sub vocalize the words. Don't say the words. Don't read to yourself. If you're reading to yourself, if you're saying the words, you're going to be limited to how fast you can pop. Not how fast you can read. And the average person's reading about 200 words a minute, almost everybody by using their finger and just stay in a little bit more focused can read fast. Can read twice as fast. Almost anybody. So, that's when I developed a speed reading course.

When I realized, hey, okay, you can make, you can sell this and feel good about it. And that's

what I did. Makes sense. Makes sense. What do we go from here? Well, that's the first 10 years I

would say. And after that, that's when September 11th happened. And that's when I listed in the military.

been teaching memory for a decade. And mainly for free, but right about that time, I had learned

“people were paying for this. And so, I moved back from Seattle. And I was setting my friends”

living room. Brian McMahon, he's been one of my closest friends since he was 12, complete num skull. If there's any proof, you don't have to be a genius to do this. Brian McMahon is the proof. He's going to, he's going to fold, he's a black belt in jujitsu. He's going to fold me up for saying that. But we were setting in his living room right after September 11th. And he said, he said, don't laugh at me, but tomorrow or this week, I'm going to join the army.

And it was one of those moments. I was 28 years old. I was a decade into my career. I wasn't looking for a new career. I wasn't looking for a new opportunity. But it was September 11th, right? And so, we were just months removed. This was probably December. So, you know, just a few months removed from September 11th. And he said, don't laugh at me. I'm going to join the army tomorrow or this week.

And it was a split second decision. I said, dude, I'm going to go with you. So, we went down to the

recruiting station the next day. He joined the army. I joined the Navy. Because I have an IQ, right? The army's great. My dad was army. But I wanted to join the Navy. I'll tell you the real reason I joined the Navy. Well, my grandfather served in World War II in the Navy. So, to this day, I have his uniform hanging up on the walls, World War II uniform. But one of the big sellers from me joining the Navy and not the army was the army wanted to make me a mailman. I learned

“that day. The recruiters have their toll. This is the slots you need to fill. And whoever walks through”

that door, right? That's the job they're going to give them. And I walked through that door and he said,

we want to make you a mailman. And I'm like, I was like, sir, sir, I'm joining the Navy. There's nothing

wrong with that job. And I'm not disparaging that job at all. But it's not what I wanted to do. And I joined as a reservist. And he said, well, Ron, if you join as a reservist and deliver mail, you will get to go to Germany for your two weeks every summer. I'm like, sir, if I want to join, I'm going to Germany. I'm going to Germany. So, I walked out and I walked by the Navy recruiting station. And on the door to the Navy, it said, no boot camp. I mean, they were doing, this is right after

September 11th. They were doing anything to get people in those doors. No boot camp. I said, that sounds very interesting. I went in and they said, they said, for a reservist, you're two weeks as your boot camp. I did a 17 day boot camp. And they asked me some questions and I took some, you know, you had to take some tests, you know, to get in the military. And after all that was done, they said, do you want to be a naval intelligence? And that's when I said, this is, I'm going for the Navy.

“And so that's what I did. Right on, right on. I think we skipped something. Yes, sir.”

The Guinness Book World Records. Maybe I ignored that. That happened. Oh, gosh, that was a fiasco. That was a fiasco. So, it was 2001 February 2001, something like that. I was at the grocery store with my girlfriend at her time. And she was shopping and I pulled the Guinness Book World Records off the shelf. It's fate would have it. I opened it up. And when I was flipping, I saw a memory record. Gert Metring memorized a 27-digit number. And it said the digits were flashed on the screen for three seconds.

And I looked at it and I said three seconds, 27 digits. So three times 27. That's a minute and 21 seconds. I could beat that. I could beat that easy. That's a slam duck. So I drove my girlfriend. I said, there's a guy in the Guinness Book World Records. I do this every day at my speeches. I can break this record. She's like, yeah, whatever pile, you know, if you do it, why don't you do it? And I said, you know what? I'm going to do it. So I called the Fox Good Day Dollar Show and I said, I showed

him the Guinness record. I'm like, I can break this record. And they said, okay, let's practice it right here in the studio. And we did it. And I didn't get it right. And then they said, okay, well, we'll consider this. And then I went back to my friend Brian, the guy that I joined the military with. I said, do we got a train for this? So for a week, he just said numbers. I memorized them. Not once did I get it right. I went back to the producers. I said, I said, can I be on the show,

they said, you can be on the show this day. They said, let's try it again. Let's practice. I didn't get it right. And a week or 10 days of practice, not once did I get it right? Not once. Brian, my friend said, Ron, or he calls me Ronnie, Ronnie, you don't have to do this. I said, I'm going to do this. The producer said, you don't have to do this. I said, just put me on the air. And we were

so I thought it was 27 digits, three seconds each. So I said, do 28. And let's just make sure I do under one minute and 21. And I got it. The lady said the number, I said it. I repeated it to her. And she said, we got a new Guinness record live on good day. And I didn't want to say it,

“but lady, that's the first time I ever got that right. You know, but I picked the right time, right?”

And so I was telling everybody, I was, hey, book Guinness record, break a run white for your next

conference, right? I put it all over my website. I put it all over this. And then I finally got around,

I'm not the most organized man. You would think, I would be a couple years down the road. I got to around putting it submitting it to Guinness. So here's my record. Here's the proof. Here's the TV show. And Guinness came back to me and they said, Ron, you didn't break the record. Not even close. It wasn't three seconds per digit. It wasn't this digit flashed on for three seconds. This digit flashed on for three seconds. This digit flashed on for three seconds for a total minute 21. The entire

27 digit number flashed on the screen for three seconds. And then it disappeared. And then he said it

“from memory. And I thought, oh, no, you've got to be kidding me. Because there was no way I could make this”

right. There was no way I was going to make that right. There was no way I could train and get that. Today, I kind of know how he did it. I could get closer to that, but I'd still don't know if I could break it today. So that became a thing in the back of my mind. You know, I felt like a dishonest person for three years in all my marketing material Guinness record breaker. We scrubbed it from everything,

but people would still bring it up. And I would always correct them. But I felt it was an honest

mistake, but people don't know if it's an honest mistake or not, right? So I had this, I had this, I hate to even say the word, but just not authentic, but it wasn't true, but that was the perception I felt like I had. So that really motivated me to, I got to make this right. I've got to do something

“that says you, you just read that, that introduction today. Ron's one of the top memory experts in the”

world. Well, I was saying that back around this time, 25 years ago, and I said to myself, this is an authentic man. This is not authentic. You're getting introduced right now as one of the top memory experts in the world. You have no degree from a college on something related to memory. You've broken no records. You've competed in no tournaments. You've done nothing other than giving yourself a marketing title, like any business person would do. And that marketing title is, you're the best. So I said,

you've got to do something to earn this title. And that's when I set my sights on the USA, memory championship, and some records like that, right on, right on. Wow, that's humble. But that was humbling. It was humbling. I also just felt foolish, you know? Sometimes attention, I was foolish that I thought that that Guinness record would be that simple, because a minute, 27 seconds for a

27-digit numbers, not that impressive. Even though it was the first time I ever got it right,

I was embarrassed that I thought that was against record. Damn. Well, Ron, on that note, let's take a break when we come back. We'll put back up with our naval career. Yes, sir. If you've listened to this show for a while, you've probably heard me talk about functional mushrooms before, and why I'm interested in that whole space. So when I started using mudwater, it made a lot of sense to me right away. What I like about it is the energy feels a lot cleaner

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After your purchase, they'll ask you how you found them. Please show your support and let them know we sent you. Welcome to Hollywood vs. Reality. What does he do in the movies? Tell me if I'm doing this rock. I don't watch it. A little flick like that. It seems pretty cool. It is pretty cool. Got a silence in.

In another lifetime, I did gun reviews for a living proprietary magazine, supposedly the best engineering in the world. When that breaks, you're f***ing. And now we're bringing them back.

“It does look pretty f***ing cool. I got it, I got it, met that.”

I lost my entire family. My mom and dad my brother in 18 months. What? Yeah, just in 2022, 2023. And it just, you know, a memory guy just erected my brain and found a whole family. Yeah. And some did. It's not all it wants, you know. They had the decency to space it out six months, you know, six months each. But it really threw me off. Who was it? It was my mom, my dad, my brother. They all passed real quick. But it threw my, my, me off, it threw my business off

through my game off. I'll bet it. Yeah. And I was at a relationship at the time and it ended because I couldn't focus, right? So then I lost the fourth relationship. But all that to say, it threw my business off. And being here, really forced me to focus on those Afghanistan names, it's really helped me to start getting my focus back. You know, I hear you talk about Gabe, and I lost my brother to the same thing you lost Gabe to. Oh, f***ed. I'm sorry, man. Yeah.

But this is helping me get my focus back. Good. I'm grateful for it. I'm happy to hear that, man. Damn, that's tough. I'm sorry. They actually went through that. Well, we all go through loss, right? And it's just filming on all back and back. So your military career? Yes, sir. What do you want to start? You're an intelligence specialist. I was in L.S. So you went to school of damn neck. Yeah. Yeah. Right. Right next door to us. Wow. Yeah. I mean,

I never did the job as an L.S. But, uh, because I want to budge that right after that. But,

yeah, I wanted to be an intelligent specialist. But then when I saw how long the school was,

“I was like, I'm not fucking doing that. So you picked something much easier. You know what?”

I'm going to do that. It's going to be a long in the park, right? Yeah. Well, I wanted to be a seal, but I just did not have the qualifications for that. You know, you're in, you know, I didn't. I'm an honest man. I didn't. You know, the funniest thing is is you're in the military. I'm ever, you know, being with an I.S. You know, we're all sitting out and was guys out there smoking, you know, he's an I.S. And then we're talking. And he's like, yeah, he said, yeah, I was going to be a

seal, but I just, you know, he's, you know, he's on the fat boy program right now, you know, in the Navy to lose weight. He's like, yeah, I was going to be a seal, but I just couldn't do it because my eyes are bad. You know, and then I said, well, you know, why didn't do it? Because I can't fucking do it. So I was happy with a naval intelligence though. So did the, did the memorization skill that you've learned, helped with being an intelligence specialist? Well, a little bit, a little bit. So a lot,

a lot. You, you talked about the school, the intelligence school, right? So you go through this

Brit is what they call it at the time. I believe it was basically reserve intelligence training,

because I, I went in the Navy, July of 2001, and graduated boot camp right at September 11,

because I actually had a hernia surgery. I was supposed to fly home for I hit it through all boot camp, because I thought they're going to kick me out, because of hernia, so I lied to them to told them I was fine until the very end. It was like, look, I fucking softball come back. And I, you know, and I was like, uh, anyways, so by the time I had gotten through, like, the couple weeks or whatever, rehab it was, it would have been like probably October, November, 2001,

that I was a damn neck and no school. Were you there at that time? I wasn't. So I, I, my enlistment date wasn't actually until March of 2002, because I went, I was a little bit delayed,

enlisted around December, but I didn't actually, my official date wasn't until March.

But, you know, you asked a question, does the memory help with the school? It does, but I guess back in help a little bit. You know, I, uh, I told you I almost got kicked out of the Navy. So during that time, I'm in my, the, the intelligence training and, uh, the, the master chief comes in the, the SSO comes in and says, Ron, come with me, bring your badge. Everybody's like, look at that me, like, what's going on? And we go back to her office. And I guess a little bit before that,

part of the story that needs to be told is when you, you know, going into this community, they ask you a series of questions on a piece of paper and the questions are,

“have you ever smoked weed? Have you ever had a speeding ticket? Have you ever been arrested?”

Have you ever been 90 days late on your credit? Have you, you know, all these, all these type of things? And so she handed me the form in a piece of paper, and I went, no, yes, yes, yes, yes, yes, yes, yes, yes, yes, and handed it back to her. And at the time, I didn't really realize what was going on. She didn't even pay attention to my answers, but she got so, so sidetracked with something else.

So, I didn't put it all together at the time. She said, Ron, I have never, she's I've been doing this

for 10 years or so. I've never seen somebody answer those questions this quickly. That quickly, they're going through it and they're saying, Dad, did I really get arrested? Or did I not, was I really 90 days late or was it 89 or was it 91? She were like, you're just yes, yes, yes, yes, no, yes, yes, I've never seen it that fast. I said, well, and I hadn't thought about it. It was, yes, you're no questions, right? So, she, guess I didn't pay attention to it. She puts it in her

file folder, fast forward a couple of months later, she walks in, Ron, get your badge, go come with us, and we set down. She said, Ron, we got your, we've been doing investigations on you, and you've been arrested. You've had over 50 speeding tickets. I got, I was arrested for Lawrence for speeding tickets. It's nothing. I wasn't knocking over a seven eleven, you know, but you've been arrested. You've been 90 days late. I'm your credit. All these things, and I, I said, yeah, I told you that. She said,

there's no way you told us that. I said, it's on the form. She got the form and she was, I can't believe as he told us this. But that was actually quite a selling point for me, because the whole reason they don't want you to have IRS debt or all this other stuff, right? It's so nobody's going to bribe you, right? Nobody's going to go to you and say, hey, China's not going to say, hey, if you

“don't tell you these bribe and US government official, Ron, come on. Who the fuck would do that?”

It's all above board, right? Right. But they figured, well, if somebody goes to bribe, Ron, he's just going to tell him, yeah, I got, I was late in my credit, tell him, I don't care, but because of that and because I cleaned up those things, I got to stay in. And in the basic reserve training, the brick training, I did use the memory system. You know, I would, I told you, I, I used rooms to memorize. So I would make a house in my brain and the house would be China.

And this room would be China's aircraft carriers. This room would be China's aircraft. This room would be other important details that I wanted to know about China's military. Well, then I got 10 pieces of furniture mapped out in this room. So now I take the 10 facts

“about the aircraft carriers to shape out in the size, the capabilities, whatever that I think”

is important to know. And I memorized around those 10 pieces of furniture. The next, the next room,

this house is China, this house is Iran, this, this house is another country. And so I really did

breeze through that, that training, the, the, the test would, they would give me the test. And the test would be something regards to what's the capability of this aircraft in Iran's arsenal. How far can it fly on a take a gas? How far can its weapons go? And I would just think back to that room in that house and boom, answer the question. So it really did help me, mainly in my training. It helped a little bit prior to getting in the country of Afghanistan

because I would rebukes on Afghanistan and I just memorized certain facts about it.

Masood was leader of the Northern Alliance, right? So I would know a little facts like that to just

give me context on the country. One day, one day, it didn't, it wasn't, it wasn't as well received as I thought. I, I, I, I made me a, a briefer. I was, I was the personal briefer for an O6, an Army Colonel. He was the highest ranking intelligence officer in Afghanistan. And I was his personal briefer. So at the end of every 12 hours shift, I would give him a briefing. And they selected me for that role just because in my civilian career, you know, I'd give briefings, right? It's not,

“we don't call it that, but that, that, they said, okay, that's what we'll do. But, um, I, uh,”

one day, I had this idea that I'm going to give this briefing without reading my notes. So at the end of every 12 hours shift, I would brief him. We call him SIGAX. I don't know if that's a term name, it was a broad term in the military significant acts. So, um, SIGAX, the significant acts during the day. And I would prepare a report for him. This is everything that happened. We had this happen in Helman. We had this in Candahar. We lost this number of the United States military

in this incident or this battle. Some of it was from direct fire, some of it was from indirect fire. This is how many of the Afghans lost. And I would prepare this report. And at the end of the day, I would brief him on what happened. Well, I had this big idea that I'd do without notes and I'd went favor with the Colonel. So, I gave my briefing, uh, without notes. And I got it, I got it perfect. But I learned something that day. And that was, they, there's no harm in holding a piece of

paper when you're given a military briefing. And when it's that detailed, even though I had it right, he didn't have full confidence in me that I got it perfectly right. And he said, "Why? That was good. I appreciate the work you put into that." But use paper next time. I want to have full confidence knowing that you, what you're saying is 100% accurate. And I said, "Yes, sir." With that said,

“I used it in so many other ways. Interesting. Interesting. And I think significant you want to talk”

about in your military court. When a United States Navy seal says, "Is there anything significant in your career? You, you, you, you, you blush a little and have a little bit of imposter syndrome, right?" I gave a lot of PowerPoint briefings. And I did do 51 convoys, but nothing happened on those convoys. And I'm perfectly happy that nothing happened on those convoys. I will say that the airport in Kabul where Abbey Gate was. I've been to that airport 10 times on a convoys.

I went on a convoys there one day and nothing happened. I, we leave, we get back to the base. And somebody from our base, I was at ICF headquarters in Kabul, right next to Humid Carzized Palace right next to the embassy, and a base called Camp Eggers. I learned later when I memorized everybody who died in the war in Afghanistan, that that's Captain Daniel Eggers. I didn't know it at the time, but he passed. He was the 135th name I said. The guy left from Camp Eggers,

and he goes to that airport in Kabul, Abbey Gate, that area, and he died. It was a vehicle born IED.

“And as an intelligence guy, I remember that video, and I remember thinking, "Man, I was just there.”

I was just there, and now he's there, and he's dead." And then two days later, we shut down convoys for a couple days, and then two days later, I went back. And you know, that was, I think that's

when I first, I always had been briefing the names of the fallen. I didn't say the names of the

who was deployed, because I had to know every day how many who died. I never knew that guy's name

and tell about six weeks ago, and I went and figured it out. Who is he on the F.G. and I stand wrong, and based on the time, and based on where he died, there was Corporal Adam Quinn. And so that name has an attachment to me now. I think there was one other time that really all this led up to me wanting to memorize the names. I had teeth problems. I still have teeth problems, but I had a tooth problem when I was in the base. And it's a question. Do you want to go tell your chief

“that you have to go to the dentist, when you know that's going to require other men getting in a”

convoys, do you want to completely unnecessary convoys, because your teeth is bad. Their lives are at risk, so you can go to the dentist. So I kept prolonging it as long as I could. Maybe I can just

get to this diploma without having these guys go off base, right? Finally, I decided I had to get my

teeth fixed, and I went in to the room, the intelligence center, and I sat down. It was 10 o'clock at night, and it was full of people, full of people, and I sat down. I said, "What's going on?" I mean, high ranking guys. So what's going on? And I said, "Somebody's about to get shwacked." And we had these monitors on the screens. The whole room was just TV monitors. He was like the TV show 24, just a lot less fancy, right? And they had all the monitors were on the same house. And somebody

in that house, a high value target was getting ready to get killed. And I sat down, and I was just watching, and the guy said on the phone, he was communicating, and he said, "Three minutes out." And then this is, you know, I didn't experience death in the same way you did in your deployment. I experienced death in a very sanitized way on a television screen. But even at that, I thought, "Wow, these people are about to die." And they have no idea that person who just walked out of the house,

to go to the bathroom or whatever, just saved his life. And he has no clue. That car that just pulled up and they went in there about to die. And then I heard two minutes out. And as a guy who just gave PowerPoint briefings, I'm like, "Whoa, 60 seconds out." And then boom. And you see these people running. And you see the, don't be enchased. I guess a helicopter or some type of, and there's a shooting at them. And then you see them fall. And I just went back to my room that night.

“And I just rode in my journal. Why do people kill each other? Why is their war? Why is this happening?”

I understand if we don't kill the Taliban and I'll kind of, they're going to kill us. But why? Why? Why? And it bothered me so much. And that bother in my heart for any death. Not just the United States of military. And I get, and I get the people who are listening, they're going to say, "It's just, it's a person." You know? And I understand there's some bad people too. But those questions and all these stories that I just mentioned is what led up to me wanting to do the Afghanistan

War, to focus on the death of war. So my military career really led to the tribute I do today. Right on, right on. That bothered you that much, huh? Well, it didn't bother me in a PTSD way,

right? I don't, you know, not a picking that up. No, there's not nothing. It wasn't the first time

you've seen real death. It was our guys killing bad guys, correct? Correct. Yeah. It bothered me in a sense. It wasn't, you know, it wasn't traumatic, right? It wasn't traumatic. It wasn't necessarily something that I even lost sleep over other than it. But I did, it did start getting that philosophical question in my brain. Why is there war? Why must people kill? Go back, you know, it's a story as old as time. You know, can and able, right? It's not, you know, very good. Billy Joel, we didn't

start to fire. I realized this didn't just start with us. You know, the world has been burned,

“has the song, the world has been burning since the world's been turning. But, um, yeah, it's, I think”

that those moments is what made me want to focus later on the Afghanistan War. You know, not you. That's, makes sense. You familiar with polymarket? Yeah, I am. All right. This is about war.

by June 30th. You deployed to Kabul as an intelligent specialist. You've seen these content, what these conflicts actually cost. When you look at what's happening in our ran right now,

“what is your gut tell you? Will we be, will the regime fall by June 30th?”

I cannot, my honest answer is I don't know, but I do have an opinion. I don't have an answer on the timeframe. But I do have an opinion. It is my sincere hope that there are no boots on the ground, and that there are no names to learn. There are already some names to learn. Yep. You know, I have no idea how it's going to turn out. I have zero idea, and I have no educated guess. With my only other thought on this is, and I don't even know, you've talked to so many people,

Sarah Adams and Joe Kent, and you've talked to so many people who know so much about the background of this war, and I don't necessarily know that. But if it's true, and I don't know if it's true,

“that we don't want to make it nuclear weapons, which seems to be the thrust of the idea, right?”

I'm not a fan of war, and I'm not even saying we should have done this, because I'm saying, I'm just hoping for the best right now. I will say this though. I do fear a nuclear war. If you say, there's only a point two percent chance of a nuclear war every year, point two percent.

Every year there's a 99.8 percent chance of no nuclear war. No nuclear, be it. Okay, I don't

live with that. Well, what happens with percentages is over a hundred years. That two percent becomes an 18 percent chance that it has happened within a hundred years. If it's just a one percent chance every year that there is a nuclear war. 99 percent chance there's not. After a hundred years, it's a 63 percent chance that it will have happened. I'm not going to be alive in a hundred years, but there are people who are being born today that if there's a

one percent chance, there's a 63 percent chance in their lifetime. On the war, and I ran, I hope there's

no boots on the ground. I hope it's resolved. I'm not a fan of anything that's going on really, and I don't know all the reasons why other than I just don't like it. But I hope I also see the point of view of nuclear proliferation as a scary thing. You've memorized the names of 2300 plus Americans killed in Afghanistan. You built that wall, so people will understand the scope of the sacrifice

“before we go to war again. What does it mean to you that we're now in a conflict with Iran?”

I don't like it. I don't like it. You know, when I said at every side of the names and I was emotional when I finished saying the names. When I said at the end of that, I said it is my hope that humans evolved to the point one day that we can solve our differences with words instead of war. I just hope, I just hope that the people who are in our government, the officials, the politicians, that they are so cautious before they send men and women

wearing the cloth of our nation into harm's way, and also they consider the cost on the other side, and the overall cost of war. The cost of war is the names that I said today, Master Sergeant of Vander Andrews, that was 25 years ago that we lost him October of 2001. But today, his family, it's not 25 years ago for him. I met his daughters at a NASCAR race for them. It's every day. I'm not a fan of the Iran more. If this escalates in America and start dying in a war with

Iran, which they already have, will you memorize those names, too? Maybe, but probably not.

The Afghanistan names, it took 10 months to memorize. Right, first I'm last name. Today, on your show,

So, I would, I started when I started memorizing them in 2012. There was 1,853. As I was memorizing it, during that time, we lost 600 more. It was impossible to finish it, because I couldn't. I would set the wall up. I would do it. But more, more were dying. And I

had some personal events in my life where I haven't done the wall in four or five years. It's never

been complete. So, I just in the last two weeks got the last name, HM3 Max and Soviet memorized.

“I think what I would like to do eventually is get to where I know the months that everybody died.”

Like this was September 2011 or something like that. So, I think there's a little bit more I want to do with the Afghanistan wall, but it takes so much time. I would love to do a rack, but there's 4500 there. The Vietnam wall's 59,000. I think Afghanistan is my tribute. I think that's where I focus my time. Roger that. Congratulations, man. What a fucking time to do it, huh? Memorial Day 2026. And I finished it on your show.

And I also thought the timing was so great, because we are in this conflict with Iran. And when I say those names, when I ride out the wall, I've done it over 30 times. NASCAR races, major league baseball games and box news, whatever. Every time I've done it, people will walk by the wall. They'll look at it. And they'll say, "What is this?" Because they can tell it's something military. It looks like the Vietnam wall. It will tell them. Every single time somebody will say, "Ah, is this name on the wall,

is that name on the wall?" And I'll show them. But the reason I share that story is you mentioned I finished it today. The people would say when I was memorizing it in a friend of mine. She said, "Why don't you just say the names?" Which I did today and it was very fitting, right? I loved it.

I got very emotional. I've never, I've never had tears. I've never had tears. I've done this 35 times.

I had tears today because it was emotional because it was complete. The greatest, most, I shouldn't say greatest. I don't want to use the word greatest. The most significant

“memory project of my life is complete today. When I got to that final 13 names, the tears,”

we're just going down my eyes. I couldn't believe it. But when I was training for this, somebody said, "Run, why don't you just read them?" That way you don't have to write them. You get 'cause Jeffrey, you got to spell it. You can spell JFF, R-Y, JFF, E-R-Y, J-E-O-F-F-R-I-E-G-O-F-F-F-R-I-E-G-O-F-F-I-E-G-O-F-F-That's just Jeffrey. So spelling it is so much difficult. And my friend said, "Why don't you just say them?" You don't have to worry about spelling. And I said, "No." I want today was powerful. Today was powerful.

But I wanted people to look at it and walk by that wall and say, "Wow, I didn't know was this many. I want them to understand." And I think today that was accomplished just by saying the names. But it's my hope that maybe a politician heard it. And for two hours, that politician realized, "Wow, that guy just talked for two hours." And he said, "Everybody that we lost." That's not

“included necessarily all civilians. That's not included in everybody in Iraq. And that's what I want.”

I want people to understand the cost of war. Good for you, man. Good for you. That's a hell of a statement. We talk a lot on this show about how important it is for the military to modernize faster. Because there's no shortage of good technology being built

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first subscription order. That's ARMRA.com/SRS. All right, so let's move back to your service. So you were going to do, you were going to do the memory championships while you were in, correct? Yeah, what was happening? It's some good research. There may be you guys are in military intelligence. Oh, she's don't spread that rumor. Everybody already thinks that. Oh, that's right. All right, yeah. Yeah, I'm sure, yeah. Anyways, I was. So during, I had

time to join the military. I was perfecting my courses. I was really trying to get my business. And by the way, if it's okay, if people were interested in this course, they wanted to learn a little bit more. The next step to do that is brainathlete.com have a great course there that is really the next step that they need to perfect their memory. But during that time that I was developing the courses and I was developing my business, I thought, I've got to prove that I'm a memory

champion. Or I got to take this out of my bio. I don't want to be one of those lame business man that says, "Where are the top of the world?" But you got nothing to prove it, right? So I said

“the USA memory championship. That's it. That's what I'm going to do. And then I started looking”

at the records. Oh, this guy memorized a deck of cards in a minute, 40 seconds. There's no way a shuffle deck of cards. He memorized it. And then he set the cards down. And then he reassembled

a second deck to match the first deck from memory. There's no way. And then I looked this other

guy had memorized a 140 digit number in five minutes. I'm like, there's no, oh, like, holy shit. 140 digits. He looked at it. They took the paper away and they wrote 140 digits. And I'm like, oh, now I'm starting to get intimidated. This is going to be, this is going to be a redo of the Guinness record thing, except it's not going to be a misunderstanding. I'm just going to lose. You know, I'm just going to flat out lose this. But I thought, you know what? This is it. You

“got to do this. You got to do this. You have to do this, Ron. So I started training. And my goal was”

to compete. And I really didn't start training, but I just set my sights on it. I started thinking about how it, I memorized a deck of cards started developing this strategy. And this was March, February, March of 2007. I'm like, I'm going to compete in the 2007 USA memory championship. I'm at the base in Footworth, the Naval Air Station, Joint Reserve Base, thinking about I'm going to compete in this memory tournament. A guy walks by me and he says, why are you going to volunteer to go to

Iraq or Afghanistan? I said, I can't go. Man, I got a business. I'd have to cancel contracts, refund deposits. I can't go. He said, chill out, why are you not going? Two hours later, this guy says, why are you going to volunteer to go to Iraq or Afghanistan? I said, I can't go,

“man. I got contracts that have to refund. And two hours later, my chief said, why do you want to go?”

And I looked, I said, I don't want to go chief. I got a business. I said, but why are you asking me this? I think so, we got a list of people here. We're going to send these 25 people. We're asking for volunteers before they get volunteered. And I said, I don't want to go. He said, you're not on the list. You don't

which kept me from competing in the 2007 USA Memory Championship. That's why I didn't compete.

“I was deployed when I returned the 2008 USA Memory Championships was happening. I'd been back”

in the country six weeks. I said, I'm going to give this a shot. I'm pretty relaxed. I have no, I have no reason. If I lose this, that's pretty acceptable. You know, I've been in Afghanistan. I haven't been trained. If there's any time to lose, this is the time that I have a built-in excuse to lose. You're game in the system looking for a great way to look when you lose. This starts to get served. So I go in and I compete and I come in fourth place. And I'm like,

wow, I didn't even train for this. And I came in fourth place. I said, I'm going to win this thing. I'm going to win. So I began training diligently for the 2009 USA Memory Championship.

And I got a former US Champion David Thomas to give me some ideas and strategies. And he really

helped me out a lot. But my biggest coach and most people can't even understand this. You might

“understand this. My biggest coach for the USA Memory Championship was not a memory guy.”

It was a United States Navy SEAL former SEALs and it was TC Cummins. He served in the 90s. And people all the time were like, wrong, why in the world would you hire a United States Navy SEAL to train for a memory tournament? What in the world do they know about memorizing a deck of cards? He knows nothing about memorizing a deck of cards. But what Navy SEALs do know is they do know how to become under pressure. They know how to believe in themselves. They don't,

they don't get ruffled. They know how to structure their training. So they don't just win,

they dominate. So I hired this guy, TC Cummins. He's structured by training like a Navy SEAL

would structure training for a memory tournament, not for. But there was a normal, I was a Norman short-trough quote, and TC would say it to me a lot. The more you sweat in times of peace, the less you bleed in times of war. So he would, he said, "Ron, how are your competitors training for this memory tournament?" I said, "Oh, well, you know, they've got their telling their kids to be quiet." You know, in the next room and they're turning off the radio and they're trying

to complete silence. He said, "That's not how a Navy SEAL trains, we don't train in perfect conditions." So TC, what do you want to, what do you want to, shoot off a gun over my head, mom, and that's on a deck of guards. What are you going to do? He said, "You need to make your training." And this was Helm talking to me, and I'm sure you, you, you would feel this as well. I don't know anything about SEAL training, but he said, "Ron, we make our training so tough that sometimes it's

tougher than the actual war." And when we get to war, we don't just win, we dominate. He said,

“"That's what you need to do." He said, "You don't want to train in perfect conditions." He said,”

"I want you to get, it was, it was the wintertime." He said, "I want you to get plastic playing cards. I want you to get snorkel gear and get a wet suit because it's 30 degrees outside and you're going to train under water." I'm like, "What? I'm going to train for a memory tournament under water." So I'm at the apartment swimming pool. I got these goggles on. I guarantee I'm the only nerd train for this tournament in a swimming pool. And the water's deepened into my goggles. You know,

I'm trying to breathe, I'm floating around. I got these plastic playing cards and I memorized it under water. But what it really helped me do was learn how to focus when all these distractions were going on. And that's what he wanted. And then I would get out of the pool and I would reassemble the deck of cards. I got to the point where I could memorize a deck of cards under water faster than anybody in the United States could do above water at a tournament. I had a trip to Australia

during that time. So I didn't have to wear snorkel gear and there was people all out at the pool. And imagine this. You're at the pool. And this guy's walking out there was snorkel gear, plastic playing cards. He jumps into the water. He's mimicking the deck of cards. Kids got a volley ball. It's bouncing off the top of my hand. People were bumping into me. And I memorized and then I get out and I reassembled the deck of cards. It was training like that.

When we got to the actual tournament. So by the time we got to the event, the card event, it was like three events in. And so we're at the card event. By this time I had already said a United States record. So all the TV cameras were on me. So I was getting ready to go. All these cameras around me. They were taking pictures. And the judge said go. And when the judge said go, zoom through it. I was like this is so easy. There's no water going down my mats right now. I sat

it down boom. And it was a minute 27 seconds. Fastest in the United States at the time. And the judge flipped them over. Karen Pinson. And I remember like it was yesterday. Karen said,

My fellow nerds. They said, "We want to protest that score. We want to protest that event."

“And Tony DeTino, the founder of the U.S.A. Memory Championships. And why do you want to protest that”

event? He said, "When that event was going on, people were dropping plates in the other room, and they were." I hadn't registered when I was memorizing. But when they said that, I was like, "Oh yeah, I did hear something." And they said, "There was plates and it distracted us." And a whole role of people said, "Yeah, we couldn't focus after that. We didn't get it." And Tony DeTino said, "Well, this guy's sitting right here, Ron. He just broke the United States record. And the

plates were dropping when he was memorizing too. The results stand." And that's when it really clicked in my mind. And this training that T.C. gave me was really focused in my mind to train with distractions. He had me go to country western bars. And all these cute girls are dancing around or whatever. And he said, " Ron, I want you to go up to some girls, find the cutest ones you can find." And tell the ask them if they will watch you memorize the tech of cars. I'm like T.C. that's the most

awkward thing to do. Number one, it's not going to get me anywhere. No girls ever like, "Oh,

“how fast can you memorize these numbers?" I want to give you my phone number, right?”

Then it never worked that way. But if she does, at least you'll remember it. That's right.

Well, believe me, I tried that angle for the first couple years and it does not work. Maybe it's just me that doesn't work with. Maybe a different guy would work. But so I'll be at country bar. I'll be at the restaurants. I'd have people staring at me. But it was his training and I really owe O. T.C. a lot. I'll say one other thing. There was one day that we had to be up in training by 8.30 in the morning. I had to be training

by 8.30. The stay I wasn't. And we were doing our weekly call. And he said, " Ron, he was a hospital corpsman in the Navy." So he was always having to listen to his guys. You know, they wouldn't like you. You were hurt in boot camp, right? Is that where you were hurt? Yeah. And you didn't say anything. That's so common, right? Especially with the guys with the seal mentality, the warrior, the warrior mentality. They're not going to tell you when they're injured,

because they don't want to be taken away from their job. So as a seal as the hospital corpsman guy, he had to listen to the things that they weren't telling him. And he said, " Ron, there's something man here that you're not telling me. I don't know what it is, but something's not right." So T.C. I was not training by 8.30. I slept late today. And he said, "Well, in the seals, when we didn't do something, we had to face a consequence. If we had to go on, we didn't get it.

We had to face a consequence. It wasn't a punishment, but it was a consequence." I said, "Well, what's my consequence, T.C.?" He said, "That's up to you." He said, "Personally, I didn't like cold. I hated cold." He said, "She said, "You decide." So I hopped the phone and I thought, "I don't like cold either." It's starting, well, lower than 30 degrees outside right now. I got a spoonful here. So I'm getting my girlfriend on the phone and I said, "Hey, I'm getting

ready to swim around this pool for a minute or whatever." But if I come back in a minute, could you

send the parapatic students? So I'd jump in the water. I never felt water that cold. I thought,

I thought, "Oh, when I jump in the water, I'm going to get used to it and this is going to feel good. That never happened. It was cold. It was like jumping in a glass iced tea." You know, and I was, it was, I don't know, it was less than 30 degrees outside. And I swam around. I got out of that water. But I tell you what. When I walked into that USA memory championship, I knew I could trust myself. I knew that if I didn't do something, I said, I was going to do,

I'd face a consequence. I'd wipe the slate clean and it was no longer in the back of my mind. There was no doubt in the back of my mind. I wasn't going to be sitting up there on stage,

“getting ready to memorize the deck of cards. And I think, "Oh, who am I to be the USA memory”

champion? I can't even get up at 830." Yeah, I didn't get up at 830. But I faced a consequence thanks to my Navy SEAL coach and it gave me a clear conscience. One other short story on him, one day I didn't want to train. I said, "TC, I'm not trying to damn sick." He said, "Oh, wonderful. This is great." I said, "Why is this great? I'm sick." He said, "Well, if the USA memory championship happens, are you not going to compete because you're sick?" I'm like, "No,

I would compete then, but I'm not going to train when I'm sick." He said, "No, Ron, this is the perfect. This is a gift from God. You are just a gift from God. You are going to be able to train and see what it's like to compete when you're not your best." Well, in 2009, I walked into that tournament. I believe for myself was so strong because of this training, I walked up to the trophy and I said to myself, it wasn't to intimidate anybody else. It was just for me. I walked over

walking up to me and all the competitors. They're trying to size each other up. They're like, "Hey, how was your training on cards? How was your training on numbers?" And I would answer them.

But they never once noticed. I didn't ask them. How was your training going? Because I didn't care.

I just knew I hit my numbers. I'm going to win. That year, I set the record for the fastest memorized of deck at cards and minute 27 seconds. I set the record for memorizing a 167-digit number and five minutes. And I became the USA Memory Champion. How do you -- I've been still going cold on just walking through that strategy with the deck and the number. How do you do it? So it's the

“same way. Really it's the same way. The first thing that you want to do, if you want to remember”

anything, you want to memorize anything, there are a couple of different techniques. The primary technique that I would recommend to anybody, whether it's a deck at card, a speech, a student wants to remember, get better grades, create yourself a mind palace for you. This room is a mind palace for me. There's a picture back here behind my head. That's my number one location in this room. This chair is number two. The floor right here is number three. I don't know what

top of weapon that is. What is that weapon? Which one? There you can get quite a bit right there. The one next to the belt. That is a six-hour MPX 9-millimeter suppressed. Nice. That's my number four location. This flag is five. That flag is six. These lights are seven. The secars are eight.

“That glass of alcohol, if there is nine, that shelf with that on then it's nine. 10 is this picture”

with the cross. 11 is this picture of you. 12 is the top of your head. You want to know something crazy, Sean? About the top of my head. You're brave for the meat. That's the direction I need to go right now. I'm just holding out hope like the people don't notice yet, but everybody notices.

But that is my number 12 location. Here's something crazy. This was so powerful. I got goosebumps

when I realized this. To map out this room, to make this room right here a mind palace, which believe it or not, I'm answering your question on the deck of cards. But when I made this room a mind palace, I wanted to get a picture of the room. Well, all the way I could do that was YouTube, right? So I grabbed a screenshot of Joe's sitting in the chair so I got this chair and I got that. I grabbed a screenshot of this for those, right? Then I grabbed a screenshot of you

for you and what's behind you. All I was looking for in that entire interview was a picture of a shot of this, this angle with your eyes open. I didn't want to get my screenshot and, you know, you're going like that or something like that, right? So I did not plan it at all. I didn't, it wasn't planned at all. I saw a picture of you with your eyes open and I screenshot of it and I put it in my mind palace power point. And then when I attached the final 13 names to Abbey Gate, I attached

them to this room. Staff Sergeant Ryan Nass, Lance Corporal Dylan Morolla, Corporal Humbert Sanchez, and then Sergeant Nicole G, Sergeant Johnny Rosario, Corporal David Page, Staff Sergeant Darren Hoover, Corporal Hunter, Lopez, Lance Corporal Jared Schmidt, Lance Corporal Raleigh McCollum, Lance Corporal David Espinoza, Top of your head, Lance Corporal Caring McCood, the screenshot that I caught of you that was not planned, Sean. This was totally unplanned. It was a shot of you going like that.

And I attached HM3 Max and Soviet to you, to your fingers. Well, it didn't hit me to later. This is the peace sign, man. This is the peace sign. And the whole reason I did the Afghanist

in law is to make this cautious to go to war. So that was powerful for all. This is a mind palace.

“That's how I memorized the names. Now, I'll transition a little bit to have deck of cards.”

Let me tell you that most simple way to memorize the deck of cards, there's a little bit more advanced way. The most simple way is that you map out a room. Then you have a picture for every card. So for me, the King of Hearts is my mom. Well, why not the Queen of Hearts? Because in my memory system, this is the way I worked out. King of Hearts is my mom. Ace of Spades is Drew Carey, right? Let's switch this to you, not me. Think of somebody that you love a lot, a man of woman, whoever.

You know what it's like. Huh? My daughter. Perfect. And let's make her the Queen of Hearts. What is your daughter like to do? What's one of one thing she likes to do? Terrorize people. Terrorize people. Where does she like to do this? Everywhere. So your daughter terrorizing people is the Queen of Hearts. Now, give me a name of somebody that you know that you worked with in the military, just first name, military, or your job here, or however you want to do it, you can even

make up a name. Okay. And what is that? Eddie. Eddie Penny? Yep. Okay. I'm not the mentalist, but I know

I got a story about him. Eddie Penny, let's make him, I always like to make spades people that

I've worked with. Let's make him the King of Spades. Eddie Penny, the King of Spades, maybe he's got his weapon, right? Your daughter terrorizing Eddie Penny with his weapon, King of Spades. One more, let's think of a singer, a man or woman singer, famous, who can you think of? Mick Jagger. Mick Jagger. So the number three, if you put it like this, it looks like an M, right? So the three for me is always an M. So let's make Mick Jagger the three clubs because he you

here as long as they dance clubs, right? We'll stop there. So now you're at the table and you're

memorizing a deck of cards. You've got that you think back to this room. First card gets played and

that first card gets played is the King of Spades. That's Eddie. Boom, you attach it on your number one location. You see Eddie boom, shooting up that picture right there. The next card that gets played is the Queen of Hearts. That's your daughter. Now your daughter's standing in this chair and she's terrorizing and she's going crazy right here. And then the next card that gets played is the three of clubs. Mick Jagger. So now you imagine Mick Jagger is over here and he's interacting with this right here.

“Then you set the cards down and you have to recite the cards. You just walk back around the room.”

Oh yeah. That was Eddie Penny over here. So that's the King of clubs. This was my daughter. So that's the Queen of Hearts. And that was Mick Jagger. So that's the three clubs. King of Spades. King of Spades. The memory guy. The King of Spades back there. But that's that's the general concept. Okay. Yeah. How about the number? I've only digits to just say 167 digits. Yeah. Same concept. Let's do 21 is a deck of cards, right? Blackjack table.

25 could be a quarter, 25 cents. 55 could be a speed limit sign, right? We'll just do those three.

Now the first number you see is 55. So now you've got a speed limit sign that you're

imagine a here, but you just can't see a speed limit sign. You've got to imagine cars or zoom in by, right? Like, if you just saw a speed limit sign on this picture back here, that's a real passive picture.

“Your brain doesn't remember passive pictures. You need action and emotion. That's why every single person”

listen to this right now. They can tell you where they were on September 11th. They can't tell you where they were on, where were you on September 11th? I just told you I was coming out of surgery. Yes. And you know and even you know it, that emotion of September 11th sinked it in, right? But you can't tell me where you were on October 25th of that year. Yeah. We remember things that have emotion tied to them. So you remember the car accident, but you can't remember when you drove

two weeks ago and you got gas in your car, right? So you got to make these stories crazy, right? Here we got a speed limit sign of people are zoom in by. That's 55. Right here, you got people at a blackjack table, right? For the number 21 for a deck of cards. So you take the pictures, or you take numbers, you turn them into a picture and then you attach those pictures around around the room in a sequence. And that's essentially it. There's a process of

“turning numbers into pictures, but that's how you could do it with some very basic pictures.”

Okay. Yeah. Makes sense. Kind of. It makes, it's the mind. How long did it take you to memorize that? 167-digit number five minutes? Five minutes. And only shit. What is that? That's a, see, you're coming up with what's five minutes? What five times 60s? What 300? It is. So

less than every two seconds. That's right. That's fucking crazy. But kind of, kind, you're

right. You're on the right track there. Based on how I described it to you? Yes. Based on what I just said to you is how I did it? Yes. But I did it a little bit, a little bit more of an advanced way. I was memorizing seven digits at a time. So I was seeing a group of seven numbers. And I was creating a picture for that seven digit number. So in memory, the more you can compress the data, the faster you can memorize. So let's say you have a picture for every card, right? You know,

your daughter's a card, Eddie's, Eddie's a card. If you do that that way, and you want to memorize 52 cards, you need 52 pieces of furniture, right? 52 pictures. Well, what if you can take a series of three cards and those three cards get played? And that's one picture. Then you take that one picture and you put it on the location back here. So I was using 17 locations when I memorized the graphic cards. When I would do numbers with seven numbers per location. Okay. Wow. I mean,

“that's still moving. It is, but here's the thing. And I'm an honest man. I don't, I would be”

remiss if I did not say my record was one minute and 27 seconds. The current record is 19 seconds. 19. I believe it's a ride around there around the 20 second mark. Yeah. I think yeah. It was a world record for a while. Yeah. And my record of 167 digit numbers, there's guys doing 400 digits now at the USA memory championship. So my records were impressive for the time. You know, they've been beat. And I'm okay with that. I love that. I love that. I love that the sports

evolving. And yes, I call it a sport, right? Dirt's got nerds got to have a sport too. But I love that

the sport is evolving. I love seeing these guys do things that I was never able to achieve

“in memory. And I think it's fantastic. What do these people say out on the street? I mean,”

your Instagram is just full of going up to what appear to be random strangers. You know, just go ahead. Do you want to memorize the bill of rights if you don't, I'll give you 50 bucks. Right. You know, hey, do you want to memorize the 10 commandments? Do you want to memorize whatever it is? I mean, what are these, what are these people like? They look a little apprehensive. But what do they say after it's over? They're amazed. Oh, they're amazed. So the the funny

thing about that, it may be interesting thing. I don't know. You'll be, you and everybody else be the verdict if it's in a restaurant, but the way that evolved. So this is 11, 11 months ago, 11 months ago. I had 13,000 followers on Instagram. I'm about to 11 months ago, 13,000. I'll cross 1.8 million sometime very soon. I had a business coach. He's not a social media guy. He's just a business coach, right? Andy Elliott. And I sat down with him and he said, I said, Ron, tell me about

your business. I told him. He said, I got an idea. I got an idea. Get yourself a camera and go out there and talk to people and walk up to them and do these memory things. I'm like, ah, I really don't want to do this. It's kind of, you know, it's kind of a comfortable, approaches, strangers, but whatever, you gave me this idea. Let me test Ron it. So I walk up and I would say, excuse me, sir. And it really

is 99.9% are people I've never met before. There is 1% that I do know. And for those, we, we make

it real. I say, this is whoever. I'm going to teach him something today. But I walk up to these people and I'll say, excuse me, sir, if I could teach you how to memorize the Bill of Rides, the President, the Ten Commandments, whatever, really fast. I'll give you 50 bucks. And what I've learned is that even

“often people 50 bucks, 50% of the people say, no, and almost everybody over 40 says no, right?”

But I know, you know, some people have commented, Ron, you're just picking young, young people. Well, they're the ones who are going to say, yes, this social media. But I go up to them and I will say, I can teach you this. And I think the reason that it caught on so well is maybe the 50 dollars gamifies it a little bit. And people are curious if they're going to get that and

time, right? But as I'm teaching them, I think what drew it to, I drew people to it was there's watching somebody learn something on the spot. Somebody who doesn't think that they're smart. The viewers learning something on the spot. And everybody wins. And that person walks away three minutes later. I can't believe I just, I just memorized the Ten Commandments, right? I just

memorized the first Ten presidents. And it's just a real positive thing that I love doing it.

You got one for me? Sure. You're going to teach me how to do one? Yes, sir. All right, let's do it. Okay. I'm going to be fucking embarrassed to shit if I don't get this, by the way. No, you're not. Everybody says that. Everybody says that. And everybody gets it. So, let you want to do the Ten Commandments? I already know them. Okay. Nice. I'm assuming you know the Bill of Rights. I don't. Okay. Let's do that. All of it. Let's do that. Let's do that. Let's do our fingers.

So, first one, imagine this is a microphone. Actually, I know the majority of them. You know the majority. Let's, yeah, let's do something else. Okay. I don't want to cheat. Okay. How about

this one, this one's a little bit more involved, but how about we do the Beatitudes,

“Matthew chapter five? Okay. Okay. So, is there a, there's a picture back here behind me?”

There's a lot of pictures back there behind you. Okay. One of the, the one, the painting or just, are you just telling me to pick one? You pick one. Okay. So, this is the Beatitudes. It's coming from the Sermon on the Mount. Okay. There it is. Blessed are the poor and spirit for theirs is the kingdom of heaven. On this picture behind me, I want you to imagine the frame is the kingdom of heaven. It's gold,

right? It's the kingdom of heaven. And I want you to imagine a spirit like, like a ghost is just pouring

down. So, just, we're not going to memorize the blessed are they just the, the main thing,

poor and spirit kingdom of heaven. So, what's on the, the, the, the back there? The kingdom of heaven. Blessed are the poor and spirit. Blessed are the poor and spirit. There's as the kingdom of heaven. There's as the kingdom of heaven. The next one is blessed those who mourn for that should be comforted. We're going to think the two things. People who mourn are comforted. Imagine me with tears rolling down my face. I'm mourning and I got a comforter

“around me. Blessed are those who mourn. They should be comforted. So, what you want is this?”

Okay, they, the people listen those who mourn are, are they, in the kingdom of heaven. Blessed are the those who mourn because they shall be comforted, comforted. Blessed are the poor and back here on this frame. We had a spirit pouring down. Blessed are the poor and spirit. The frame, because there's as the kingdom of heaven. Okay. Blessed are those who mourn right here for theirs. Blessed, for they should be comforted. I want you to look down here at my shoes.

I'm telling you a story and I'm saying these are my shoes. This is me. The word is meek. So, what am I shoes going to represent? Meek. And they inherit the earth. So, they're, we're on the ground. Earth. So, the meek will inherit what? The earth. Now let's just review. Blessed are the poor and spirit. For theirs is the kingdom of heaven. Blessed those who mourn for they shall be comforted. Blessed are the meek. For theirs, nation will inherit the earth. The earth.

So, now we go to, let's go to this, just right up here. Blessed are those who hunger and thirst for righteousness. Blessed are those who hunger and thirst for righteousness. Imagine somebody is hungering and thirsting and they want something to eat and drink. So, over there they're eating and they're drinking and they're being filled. Hunger and thirsting being filled. The phrase is this. Blessed are those who hunger and thirst for righteousness.

For they shall be filled. So, what? Blessed are those who what? Hunger and thirst is this. For they shall be filled. Perfect. We'll do one more and then we'll review and, please, believe it or not, there's only two more. Blessed are the merciful. For they shall be

“shown mercy. So, over here on these UFC gloves, I want you to imagine who's gloves are those?”

These ones? Yeah, Andrea Veloski's. He is showing mercy on somebody. He's got those gloves to be shown mercy. Blessed are the merciful. For they shall be shown mercy. So, what is that one? Blessed are the merciful. So, they should be shown mercy. It's review real quick. Blessed are the poor and spirit. For theirs is the kingdom of heaven. Blessed are those who mourn for they shall be

for righteousness. For they shall be filled. They're filling their stomachs. Blessed are the merciful,

the gloves. For they shall be shown mercy. And then this last one is two more. Blessed are the pure and heart. For they shall see God. I want you to see this guy right here looking out of the airplane

“and regardless of what people say about him, I think he has a pure heart. Blessed are the”

and I'm making a joke there. Of course you do. Blessed are the pure and heart for they shall see God. You're looking out of that window and you're seeing God. Blessed are the pure and heart for they shall see God. The pure and heart shall what? See God. One last one you got this shot I promise you.

I'm going to say it with you. Blessed are those. Let's this last one is the American flag.

The frame is the kingdom of heaven. Just like the frame was the kingdom of heaven over here, right? I want you to imagine that somebody is being persecuted for being an American over there. Blessed are those who are persecuted for theirs as the kingdom of heaven. So, let's do those who persecuted think of the frame and what is the frame tell us? They'll enter the kingdom of heaven. Perfect. I'm going to say all these with you and you're done. That's it. Blessed are the poor and spirit for theirs

is the think of the frame. Blessed the frame is telling us the kingdom of heaven. So, back here on this, blessed are the poor and spirit for theirs is the kingdom of heaven. Blessed are those who mourn for they shall be comforted. Blessed are the meat for they shall inherit the earth. Blessed are those who hunger and thirst of righteousness for they shall be filled. Blessed are the the glass, blessed are the merciful for they shall be shown mercy. Blessed are the pure and heart for they shall

you're looking at that window of the helicopter. See God. See God. Blessed are those who are purchased persecuted. There's is the kingdom of heaven. Boo, yop, baby. So, Sean, that was a little bit more involved than my average video on the street. It's more just one word. You know, freedom of speech, the right to bear arms, but you may, you may say, right now you may be saying, you're so far I don't got it perfect. I don't got it perfect. You got it in your brain, though. So, now the

this afternoon you review it. You review it again. You review it tonight. You review it tomorrow. Then you got it. Kingdom of heaven comforted, filled. Mercy. See God. Kingdom of heaven. Is that all of them? Did you say in heroth the earth? In heroth the earth. That's awesome man. That's awesome. And that's how memory works. You take what you want to remember and you visualize it around a room. You see it interacting with that location. If, if let's important to you, is scripture and your faith,

you could, you could have, this is called a mind palace. You could map out a mind palace for your

“faith. If it is, you want to be, oh, look at this, the seal tried it. How great is that on this Bible?”

You want to give a business speech. You map out your business speech and you visualize it around a room. This system was developed as the legend goes, uh, 2500 years ago, by man named Simonides, the legend's not true. But it's a story that goes back 2500 years. And Roman Orchers, 2000 years ago, this is true. Roman Orchers would use this system to give their speeches on the floor of the

Roman Senate. They would take the first thing we want to say and put there. The second thing here,

the third thing here, the fourth thing here. The legend has it is that the same in the first place, in the second place, in the third place, it originates from the system. The speakers would say, in the first place, in the second place, is that true or not? I don't know. But it fits the system.

“I do want to memorize scripture. That's what this one thing. I'm new at this. Actually,”

I guess I'm not that new anymore. It's been about two years. But we're in the Bible, Belder, Tennessee, and everybody has scripture memorized, except me. Right. So, so how do I mean, where do you start? I know I saw on your website. You have this this course that you did to a bunch of stuff. What, how do you, where do you start with this? Is it specific scriptures? Or is it, you can memorize, it teaches you to memorize whatever you want to memorize.

It's whatever you want to memorize. A lot of people want to memorize scripture word for word. A lot of people. Which that's the primary desire. There is other stone. So, this is here's a

I went up. She was very religious lady. And I, I want to honor her legacy. I don't think she would

“mind me telling this story. She's passed. She said, she was a hoarder. And I wanted to help her”

clean. It was a huge heartache that I had that she lived like that. And one day, and I'm answering your question on scripture memory. Believe it or not. One day, I said, okay, this is the day. I'm going to go over there and I'm going to talk to her about this house and I showed up and she didn't answer the door. And I hadn't been in her house in the last 10 years or that time frame 10 years. I hadn't been in her house for five times. The stench was overwhelming. It broke my heart. There

was no way to sit down. Even if it smells like flowers in there, there was one chair. She slept in

that chair. There was no way to sit down. Stuff was stacked in the roof. I knocked in the door and

she didn't answer. And so I said, I got to go in. I opened the door and I walked in the kitchen shot and see her. But I saw a possum, a possum sitting on the counter, eating a bowl of soup. And

“he was just looked at me and was like, come on in, dude, you know, I got this bowl soup. You want”

any? And I was like a possum. And I got so mad. The anger just swelled up at my heart. Not at my mom but that she was living like this. And I went in the backyard and I found her. I said, "Mom, there's a possum in your house." And she said, "No, there's not." I said, "Yes, there is." She said, "Show me." So he went in the house and I said, "Here's right there." She said, "No, you kidding me. I don't I don't believe that." I said, "Mom, I've had it. I've had it." You're my mom. This breaks my heart.

I can't stand this anymore. I'm hiring a professional hoarding clue and we're going to clean your house. Well, I was mad though. And Sean, I said something that day that I would regret for the rest of my life. It haunts me to this day. Um, I wanted to shock my mom because she wasn't as mad as I was. She wasn't as heartbroken as I was but she's a woman of faith. So I said, "Mom, there's no God. There's no God. God would not let you live like this." And I saw the look on her face. I got

the reaction but I should not have said it. And she, we had a falling out because of that. Not much but mom loved me. The falling out didn't last but more in a couple hours. But she would text me Ronnie, I'm going to be praying for you to get back to God. Ronnie, I'm praying for you to get your faith back in God. I know you had it at one point. And um, I said, "Mom, I don't care about any of that. I just want your house clean." So August the 10th, I had a professional hoarding

clue. This was just a couple weeks after that. They showed up. They were able to hire me. I knocked on the door and she didn't answer. And I went to the window, looked through the window, and she was on the floor. And I was through that window as fast as I could. And I got down there. The day, the day that I had determined was going to be the day we were going to change my mom's life. I found her dead on the floor. And I said, "Mom, get up. Get up. Get up." And um,

during that day, I looked at her refrigerator. I'd been in the house two weeks prior. There was a picture that was on the refrigerator that wasn't on there two weeks prior. And it was a picture of me with Proverbs 226, trained up child in the way of the Lord. And when he is older, he will not depart from it. I knew the scripture because she'd trained me that way. I knew she'd been praying for me to get my faith back in God. And after that happened, which is a series of events,

there was undeniable that I saw, okay, this wrong, you're not the smartest guy in the world. You haven't figured out. There's no God. There's some stuff out here that you don't know about. So, that's when I started opening up the Bible again. And that's when I started praying. And during that time, I developed a course called the 1189 Bible Memory Course. There's 1189 chapters

in the Bible, 1189. And by the way, I've never done the course. But I developed this course

“that somebody could say, what's an Exodus chapter 20? It's a 10 commandments. What's a numbers chapter nine?”

Following the Israelites, the Israelites fall in the cloud of smoke and fire through the desert. So, I did it as a tribute to my mom just to get it into the Bible. I created this course. I didn't necessarily memorize it. So, I don't necessarily, but I just created it for other people. I put it up there on my website and went today. I was getting sales about website. I'm like, what in the world was going on? People were buying this 1189 course. And I didn't even know what's going on. A guy had

done it. He had created a mind palace with 1189 locations. And he knows what's in every single chapter

I really, the mind if I tell you what Psalm chapter one says about memorize literature. Psalm chapter

“one says, blessed is the man who walks not in the council of the wicked. And our stands in the way of”

sinners, not sits in the seat of the scoffers. But his delight is in the law of the Lord. And on his law, he meditates day and night. He'll be like a tree planted by streams of water, who in its season yields much fruit. And his leaf does not wither. And whatever he does, he prospers. But not so the wicked, they are like the chaff that the wind blows away. Neither will sinners stand in judgment or the wicked in the assembly of the righteous. For the word

watches over the way of the righteous, but the way of the wicked will perish. In that scripture, in Psalm chapter one, right in the middle of it, it says that the person who meditates on scripture will prosper in whatever they do. And it is when Jesus was tempted, he quoted scripture, writing the word of God on your heart, whatever your faith is, writing whatever is important to your faith on the tablet of your heart. It gives you comfort and times of trouble. When you're talking

to someone who is going through a difficult time, maybe you're able to say to them. And I know there's AI. I know there's Google. I know there's all that. But there's something different between reading something on Google or AI telling you something and having it written on your heart,

“having it written on the tablet to your mind. And so I, if you want to memorize scripture,”

map out of mind palace and visualize the scripture around your home. Roger that, man. Thank you for sharing that, Ron. This sir. Wow. Going to take a break. Sure. All right, sure. Stay

to break. Thank you. We've talked before about how Stanley's basically family in our house.

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“jerky than dog food. And Stanley, he absolutely loves it. The second he hears the bag open,”

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That's 50% off your first order at Sundaysfordogs.com/SRS50. Sundaysfordogs.com/SRS50 or use code SRS50 at checkout. All right, Rob, we're back from the break. I want to move into how memory works and how how you can train it. Well, first of all, you've had studies on you, you didn't, it was a UT, didn't a, didn't an MRI on your brain. Like people are trying to figure out how the hell you're able to do all this stuff. Yes, I have. You say you weren't born with it. It's no special gift.

I have no special gift. I have no special ability that anybody doesn't have. I'm not a dumb guy, but I have no, you know, growing up they weren't saying, "Oh, that guy's going to be a memory

champion one day." You know, my Amy who's worked with me for 10 years, you know, I'm always telling her,

like, "I'm sitting here today." As an Amy remind me to pay that bill on Monday. Amy remind me to call that person, and she texted me throughout the day. You've got to, you've got to zoom call in 60 minutes, and I tell you what, 50% of the time my reply is, "Oh, thank you, I had no idea." What do you mean you had no idea? You're the one that's scheduled there. Or, "Oh, my gosh, I forgot about that." So, my memory is very average or natural. Now, one of the, and I'll

share with you exactly how the best advice I could on how to train it, but the UT study. So,

there was a Stanley, right? He was the inventor of Spider-Man, the Incredible Hulk,

and all that, you know, he's the comic book drawer. He had a TV show in 2010 called Stanley Superhumans,

me as one of Stanley Superhumans. So, when I met with the producers, I said, "I get what you're

saying, Stanley Superhumans, but there's really nothing unique about my memory. I've learned a system anybody can do this. You're going to see me do some crazy things around this show,

“but I believe me. I know the name of the show is Superhumans, but I'm just a normal guy."”

And the producers said, "Well, that's not really the premise of our show." So, we're going to literally, literally, everything you just said. Now, let's go to University of Texas. So, we go to the University of Texas. They put me in an MRI tube, and that's, you know, when they put before they put you in an MRI tube, before they put you in, they asked you for claustrophobic. And I said,

"No, now I know the proper way to answer that question." Found out. So, I'm in there, you know,

by all the guys, I was like, "If it had not been the History Channel Stanley Superhumans, I would have said, "Get me out of here." Matter of fact, I've got, I had a pain in my side over here last year, and I'm like, "Duck, can you just just blood test?" I'm like, "Is there anything bad?" He's like, "Yeah, no, it's nothing bad, but we still don't know us." I said, "I'm going to just be,

“I'm going to say, "I'm okay. I'm not getting an MRI tube." That's how much I hated it. But I get in”

that MRI tube, and I'm laying on my back, and they have these series of words flashing up on the stream that they want me to memorize. And it was like, I think it was like word pairs. It was like this word with this word, this word with this word, this word with this word, and they were scanning my brain as I was memorizing, then they re-give you the information, and you got to click if it's this right, is this the right order? Was that word paired with that word? If you

find any mistakes you hit a buzzer, right? No, that's not right. Or maybe you see the memory guy. If I'm not memorizing, maybe it was the other way. Maybe it was right. I hit the buzzer. Just proves to you, I have a very average memory. But when I'm using that system, so I get out of the MRI tube. The guys running it, they said, "You got a perfect score." And the host of the show, not Stan Lee, but he had another guy who's actually the host, Daniel Brown and Smith,

Daniel Brown and Smith asked the MRI guy. He said, "How often do you see a perfect score?" And the scientist said, "I've been doing this 20 years. This is the first perfect score." And so on the show, it was perfect for the show. Ron is the superhuman memory. And the MRI guy said, "35% more of my brain was lit up, was activated when I was memorizing, then they see in the average person." Which also, Ron has some superhuman memory, but it wasn't.

So the reason 35% more of my brain was lit up, then the average person, when they're memorizing, is your claustrophobic. That was part of it. Give me a break in the fuck out.

They were seeing the panic in my brain, right? I never thought of that. That probably could have been part of it.

We don't know why there's so much fear. This is the MRI sensation. Yeah, they all thought it was the memory guy. It was a, yeah, I would about you. You, and I'm going to finish this story, but as a seal, did you have claustrophobia? No, no, no. Yeah, I don't have it. My dad has it really bad, but it doesn't bother me for whatever reason.

“Well, that's why you're able to do what you do. And that's normal guys. We salute you.”

And they pulled me out of the MRI tube and they said, his 35% more of his brain is lit up than the average person. And the reason that that is lit and up is I was using the mind palace. I was visualizing my memories. What they were seeing on the activation of my brain is they were seeing me walk around my house and see this piece of furniture, see that piece of furniture, see that word turned into a picture. So the part of my brain in the

prefrontal cortex was lighting up because I was seeing these images. I was seeing my memories. And it, it, it does activate more of your brain. But it also works. They took me to home depot after that. And they got a shopping cart. And we walked around home depot for two hours. And for two hours, Daniel Browning Smith pulled a hammer, a tool off of the shelf. And I only got to see it once. He showed me the hammer and I saw the price. And I memorized it. He put it in the shopping cart.

For two hours, we walked around. He took off off the shelf. He showed it to me. He put it in the shopping

cart. After two hours, we go to the cash register. And I turned my back to the cash register. And the screen lit up, you know, with the price when they scanned it. So they would scan it. The price would light up. They would scan it. And I would say the price out loud that I remembered it to be. And I scanned this whole shopping cart full of stuff. And when they get all the way done, I'm expecting the high five. I'm expecting Ron. That was awesome. Man, you rock. How did you do that?

“You're super human. That's what they've been telling me all day anyways. So I was expecting this.”

And instead, the manager of the store, the producer, the TV guys, they all huddled up. And they break the huddled like they're coming back to the line of the screen.

Imagine they walked up to me. And they said, Ron, you did really good. But you missed three.

And I said, I didn't miss any. The computer missed three. And the manager was there. He was like, dude, no, you missed three. I said, can we do this one more time? And every time you say, I'm wrong, can we do a price check? And they said, okay. So we did it again. They said, I was wrong on one. I said, I want a price check. We did a price check in all three times. The computer was wrong. Now, in fairness, the computer didn't make it mistake. It was the person who typed it in originally.

And it worked out perfect for the show. And they only show two of the price checks. But they saved one of them for the very last, right? So it appeared that I got all of them right. And then the last one was the final price check and I got it right.

Cliff notes version. And how did you do that, Ron? How did you do that? If there's nothing special about your brain,

how in the world did you memorize a shopping cart full of products? So the same concept of the mind palace. But the mind palace necessarily wouldn't help me because I didn't, I didn't necessarily need to memorize it in certain order. What I just needed to know was this price, this hammer was, let's just say,

“$21 to make it simple. That's all needed to know. If you want to remember a name. So”

when you want to remember a name, you pick out a distinctive feature on their face. You need to guy with what his name is Brian and Brian has really big ears. So you're looking at this guy, you're walking towards you and you're thinking big ears, big ears, big ears, big ears, big ears. Hey, my name's Ron. And he says, my name is Brian. Instantly, I now imagine a brain going out of his ears because that's his distinctive feature, right? Brian. A hammer works the same way.

He pulls the hammer out of the shelf. I say, what's the distinctive feature? The distinctive feature is that yellow, that yellow band, whatever, that's going around, the handle, right? That's my distinctive feature. That's what I'm going to zone in on. Then he says, this $21, deck of cards. Boom, that yellow band is the yellow lights at a casino and the casino is lighting up and there's the deck of card playing on that. Boom, he throws it in the shopping cart.

As we walk, I'm reviewing. I'm thinking yellow band on that hammer that's the neon lights, the yellow lights at a casino and I'm just reviewing. He gets the next one, the saw. That saw had a some handle that I zoned in on and let's say that saw was $25. Imagine quarters, 25 cents, right? On the handle. Boom, he throws it in and as we're going to the next items, I'm constantly reviewing. Names is the same way. So, so if you're in a room full of people

and you want to remember people's names, just like a hammer or just like a saw, as these people are walking towards you, zone in on them and say, what is unique about this guy? What stands out to me about this guy? He has his ears or his chin or his nose or his eyebrows or his his his his his beard. And so as you're walking towards him, you're zoning in on these features. Then he says his name, his name is Steve. You imagine a stove on his distinctive feature, right? So you're taking the

name, creating a picture attached to distinctive feature, to button up this point here, when they pulled the hammer out of the shopping cart and scanned it, the whole time I'm looking yellow band on that hammer. That's Vegas, deck of cards, baby, 21, 21 dollars. Boom, 21 dollars. The guy in another scenario, you're at a business conference. The guy you just met leaves the room and he walks in 30 minutes later. He's walking towards you big ears, big ears. What was on his ears? What was

on his ears? A brain. Brian, good to see you again. It's good for the short term, right? You got the,

“you got, if I went back to home depot today that was 17 years ago, what's the price of that hammer?”

I have no idea because I didn't review. The conference that I was at two years ago when I met a guy in Brian, if I saw Brian today, I'm not going to know his name. I didn't review. So this is the process of memory. Taking images, seeing as pictures and attached them to what you want to recall.

be attitudes. If you want to lock these be attitudes in long term, you're going to have to review them today, review them tomorrow, review them in a week, review them again. Then you can lock the dead and get it to where it's smooth and you can just flows off your tongue. But the review is

“the key to that. It's the most overlooked part of memory in my opinion. Interesting. Wow. That's”

it's, I was going to ask you how do you remember people's names? Yeah, that's probably the biggest thing that comes to my mind that people would struggle with this name recognition. It is. It's important. Dale Carnegie said everybody's favorite tubics themselves to sweetest sound of the ears to sound of their own name. Zig Ziggler said people don't care how much you know until they first know how much you care when you can remember somebody's name. You show them that you

care. You know, you show them that they're meaningful. There are so many people out there. They're having rough times in life and just the measure of respect to remember their name. You see them. You call them by their name. And it maybe just lights up their day that day. Wow. Sean, just remember my name and just met him once and he just remembered my name. I feel so special. You get so much out of remember names. The first thing you get you make people feel good. And that's enough of

a reward. Sometimes it's a great connection, right? And it leads to a great friendship or a great business deal or whatever. But the first thing is it just makes people feel good. And when you

want to remember name, focus in on something on their face that stands out. And then here's what's

going to be, here's everybody listen to this right now. The thing that's going to hold them up. The thing that's going to make them say, I'm not going to do this. This is too much work. That this is the thing. They can't, they don't have pictures for names. They're going to meet somebody named Brian and Brian's talking to him and they're trying to turn the name Brian into a picture. And as they're trying to turn that name into a picture, they're not listening to what Brian's saying. And then as they

not listening to Brian's saying, they're zone out and then Brian's like, hey, dude, you listen to me. They're like, no, actually, I'm not. I'm trying to see a human brain going up your nose right now. And it's, yeah. So this is how it suggests everybody practice when you're at the grocery store. Look at the name tag, turn the name into a picture. Even if you don't talk to her or him, turn your bank tell her, turn it into a picture. You see a sign on a billboard, turn that name into a

picture, just start developing an mental database. And once you just search to decide the

picture for Brian is a brain, it's always a brain for you, whatever it is. In other words, you don't

say, this Brian is a brain and this Brian is my friend Brian and it's a brain. But once you have

“pictures for names created, that's what's going to take the most work. I'll tell you this. The first time”

I spoke for a group. I remember I was 19 years old. There was five people in the room. I was speaking for free. And I, I only called on three of them. I did not think I could memorize all five names. And I was there to teach them a memory seminar. So I only called on three of them. I'm glad the other two at the end didn't test me on their names because I didn't know their names. But I say that as a little bit of a measure of hope, right? This is my career. Where did I start?

I started exactly where everybody else is starting right now. I started to think and I can't do this. I'm not good at remembering names. But I did one thing that most people don't do. I spent the next couple of weeks turning names into pictures. I spoke at a conference in Canada a decade ago. And I went up to the guy and he said, Ron, I'm so excited. You're going to recite everybody's name

in the audience. He said, Darren, no. I typically do 150 to 200 names. I've never done more than 200

names. And there's over 300 people with this conversation. Oh, he says, no, Ron, you got it. You got it,

“man. I was like, I don't, I stretched my own imagination. Now, here's the thing that I'll”

share. When you're at a meeting like that and you need to memorize massive amounts of data, looking at their ears and stuff like that, I will actually use their clothing. Don't do that in real life because it only works for the for a meeting, right? But I attached stuff to the clothing, I attached stuff for their hats. 301 people stood up. I had my girlfriend at the time over there, she had a note pad. Every time I got a name right, she made a mark. And that's my record. 301.

Damn, man. Wow. Let's talk about memory faith in the Bible. Yeah. So, you know, I told you I doubted my faith a lot, right? I went through a point in my 20s where my mom was point blank past me. Are you going to be a preacher? Because I was in church all the time. I was there on, I led a Bible studying on Tuesday nights. I went to church on Wednesday nights. I was the Saturday night service and I was there at the Sunday service. My mom, who was a woman of faith,

She said, Ron, are you going to be a preacher or something? So, mom, I don't know, a memory guy.

I kind of like memory guy, but I just love stuff about the Bible. Then I lost my drifted away.

“And part of it, I was just, maybe I was just, can I trust it, right? Like, how do I know?”

How do I know these stories are true? And how do I know? And am I just fooling myself or is there some something here? And over time, I think I just sort of went like that. But as a memory guy, one of the things that I wondered, halfway trust the Bible's true when Jesus died in 33 AD, and most of the gospels weren't written until 20 or 30 years later, right? That's from memory. They're not, there's not taking notes at the tomb, you know what I'm saying?

There's a 500-year gap between Abraham and Moses.

Gent Moses wrote Genesis, Exodus, Leviticus, Numbers, and Deuteronomy. The first five books of the Bible.

At least, that's what most Christians in Jews believe that Moses wrote the first five books. Well, if there's a 500-year gap between Abraham and Moses, that means what he wrote in Genesis, he didn't live any of that. It was a oral tradition, right? So, if that's all oral tradition, all of Genesis. If there was a 2030-year gap between Jesus dying and the gospels being written, how the modern people would say, "Memory is not reliable.

My memory is not good." You know, and modern people, we hear that this, we think, memories on reliable. The ancient people, it was so much different. They had these group oral traditions. So, you think about it, Jesus spoke in parables, right? What are parables?

“What are parables are pictures? And that's what I've been saying today. Your mind needs to remember a picture.”

And by the way, when the parables are easy to remember because they're a picture, you know,

second Timothy 3/16 says, "All Scripture is God-breathed," right? So, when I'm saying this,

when I'm going to tell you, I believe we can trust the reliability of the Scripture based from a memory guys perspective, right? Not based from a religious perspective. But some people would say, "Ron, it's supernatural. Forget all that stuff about memory and all that other stuff. It has nothing to do with that. It's supernatural." Second Timothy 3/16 says, "All Scripture is God-breathed." It was written by the breath of God through moving the hands of humans, right?

But I'm not discounting the supernatural way the Bible was transmitted. But these oral cultures, it's not like we have memory today. It was group memory. They would recite it all together, and they would drill it, and they would repeat it. They would tell the stories over and over again. If somebody in the group would say the story wrong, the group would correct them. So, these oral traditions was almost just as good as writing something down. The way the Bible was engineered

itself. The problem chapter 1 says, "The fear of the Lord is the beginning of knowledge." But the very next verse says, "Fools despise wisdom and discipline." The Bible's written like that in a lot of places where it'll say a line, and then the very next line, it's like a contrast. The fear of the Lord is the beginning of knowledge, but fools despise wisdom and discipline. Those two sentences kind of go together because they're contrasting ideas. I don't know if I explain that the right way or not.

But the way the Bible's written, the way the Bible is engineered, it helps your memory. The 23rd Psalms, it makes me lie down between green pastures, laid beside still waters. That's imagery. So when the stories were passed down, they were passed down with imagery. Green pastures still still waters. imagery seems to then your memory. If you have the faith of a muster seed, you can move a mountain, imagery. The way Jesus spoke with imagery. He was, and I don't know why.

I'm speaking from a memory perspective, not a religious perspective here. But from a memory perspective, I've got to think if Jesus, who he says, he was, he wants these stories to be passed down. He knows we're nothing but we're humans, human memory. I've got to tell these stories in a way that they can remember them. So I'm going to speak in parables. I'm going to talk about, I'm not going to say if you have faith, you can do anything. That's not a picture. I'm going to say if you have the faith

“of a muster seed, you can move a mountain. So I believe the parables were engineered so we could”

remember them. I believe the group memory. But I will say this. This isn't just the Christian faith.

the aborigines in Australia. They would pass stuff down in songs. Much like I'm saying now.

They would sing songs. They would say men groups. They would tell these songs and stories in in groups. If somebody got it wrong, they corrected it. These songs were the GPS for Australia tens of thousands of years ago. So, and I don't know what the songs were like. But I do know they could know there's going to be a canyon. There's going to be a mountain. There's going to be a rock formation. And then there's going to be this right here. So if they were ever out in the

wilderness of Australia, they had it in songs. And I was sort of thinking about how could they do that other than just song lyrics. But I thought an idea. I don't know if it's how it is. This is

“my idea. But they ate the alphabet song. ABCDE FGAJK. And you notice how you said that?”

You said it faster than the other words. ABCDE FGAJK, LMLP. My guess, and I don't this true or not, I know they memorized the landscape of Australia with the song. Well, if it's a tree and then there's a long distance and it's a canyon. And then there's another long distance and it's a mountain. And then there's three mountains real close together. That's the LMLP. So these GPS, they could be out. And the pause is the slowness would be the distances. The LMLP, like a topographical map,

it's all close together. The LMLP tree mountain, whatever. Their songs were so accurate. There was a volcano called budge bin in Australia. Budge bin exploded over 30,000 years ago. So the ancient people of Australia had these songs talking about budge bin exploding. There's no way that the people 500 years ago would have known about that if it hadn't been passed down in a song. So the songs of ancient cultures, whether it's the Christian faith with the Aborigines,

they're doing it as songs, they're doing it with group memory. Group memory is reliable. Individual

“memory isn't. But that's how much of the Bible and other things were passed down. And actually”

it makes a lot of sense. Wow. That does make a lot of sense. It was their identity, right? It was how they survived. Imagine there's a drought in Australia. And in this drought, this one plant maybe is their survival because they can drink the liquid inside of it. It saved their lives. It's a plant that you would never eat because it has a sour bitter taste, right? I'm giving

you a hypothetical here. It's a sour bitter taste. You'd never eat it in a million years. But it

becomes part of their song because it saved their lives during this time. Generations later, they don't eat that plant either because it is a sour bitter taste. But they go through the same drought. Everything dies. They remember the song. It saves their life. So memory, it was a survival skill.

“It was crucial to ancient humans. Modern humans, I think we're becoming drones. We're out”

sourcing our memories to chat GPT or AI or all this other stuff. Here's a crazy study, Sean. There's a study called the Peace of the Program for International Student Assessment. The Peace of Study tests 15 year olds on mass science and all this stuff. They've been doing it for years.

This is the first generation, the current generation. This is the first the young kids today.

This is the first generation that is scoring lower on these tests. It's not an IQ test, but they are correlated in the IQ. This first generation is scored lower on IQ test in these tests than their previous generation. There's something called the Flynn effect. And the Flynn effect says every generation, the IQ has improved. Every generation, the generation that was before, their IQ has increased until now. And there's a neuroscientist named Jared Horvath. I believe

he is saying it's screen time. Even in the classrooms, the classrooms that are learning on screens. What happens in a classroom when you're learning on a screen, you're skimming. This is his theory, but it makes sense. You're skimming. It's not deep studying. It's not deep studying. We had a learning for a person. It's skimming studying. And maybe there's a lot of notification is distracting you. But his belief, and I think it's probably true, is technology,

is great asset. But it's also harming this current generation and probably generations going forward.

his name? Jared Horvath. Jared Horvath. He's a neuroscientist. I somebody just sent me the article

a couple weeks ago. I got to get that from him. That would be an interesting talk. He was fascinating when I read on him, right on, right on. Well, I got a hot question for you, ready? Yes. All right. Here we go. Ron, when you look at historical minds like Einstein, Tesla, DeVinci, in Newton, they all had this ability to focus deeply, recognize patterns and hold complex ideas in their mind. Today, technology remembers everything for us. Social media destroys attention and AI is

starting to think for us. Sounds like what we just talked about. From your perspective, as a memory expert, are we becoming more advanced or are we quietly weakening the human trade that creates genius? It's a great question. And for years, now I mentioned I've been doing this 35

years. I got to ask that question a lot, and it was never as eloquent as lat. That's a very

eloquent way to ask that question. But it was all the question, always got down to this technology ruining our brains. And I was already interested in that question.

“No, no, I don't think so. I think we have more to remember right now, so rely on technology.”

There's no problem with it. And I still believe that's true. But I do think that it is harming our ability to focus. And it is harming our ability to think almost. You know, Sir Isaac Newton said, if I've stood on the shoulders, if I have seen further than anyone before, it's because I've stood on the shoulders of giants. So Isaac Newton had this knowledge base, and he was able to see experiments and see things that others people couldn't see,

not because he was a genius, but because all the people before him had done all these experiences. And he had that knowledge in his brain. Right? Well, today, if the knowledge isn't on our brain, if the knowledge is in the AI, and it's in the computer, how are we going to have the ability to

“see farther than anybody before? Yeah, we can ask AI. I think AI is a great tool. I use AI all the time.”

But I use it, I take what it's saying, and then I'll step away and I'll think about it. I'll journal about it, old school learning, right? I'll talk to it. Technology is we're outsourcing our brains. We're going to become drones, I think. You know, they've got the drones flying right now. We're going to be the drones, and AI is going to be flying us. Your AI is going to control us. Focus is the most difficult part of what I did with the Afghanistan memory will.

100% the most difficult part. When I was sitting in the chair and had my eyes closed, I was, if sometimes something would pop in my brain and I'd have to push it out of the way. But that happened 50 to 75 times. There's a follow-up here. We hear stories of people lifting cars and emergencies or the brain doing things that seem to be impossible. Are those rare miracles or proof that humans have access to abilities we usually never tap into? And even

though the idea that we only use 10% of our brain is a myth, do you think most people still underestimate what the human mind and body are actually capable of? I love that last part of that question. The first part was, is this, is this a miracle or is it the human right? Yeah, do we have

do we have abilities we usually never tap into? Yeah, yeah. And the first one is that a

miracle is that the human is probably both, in some cases. But as far as the brain, as far as the human brain, 100% 100% 100% 100% if there are people watching this right now, if there are people watching this and they've enjoyed it, if they turn off the channel or whatever and they go about their day and they tell their friends, "Hey, yeah, I heard this memory guy talking, he memorized all this stuff and he held some records. It was some crazy cool stuff. I could never

do it." But it was pretty interesting to listen to him talk. Boom. I failed. That's not the message. People underestimate what they're capable of. Sit down and give yourself a project. You will

“be astounded at what your brain can remember. Build out this map that I'm talking about. Right,”

this mind palace. Number five pieces of furniture and living room. Five in your kitchen. Five in your living room. Five in your bathroom. And then tonight before you fall asleep, say those 20 pieces of furniture, forwards and backwards, forwards and backwards. When you're brushing your teeth tomorrow, when you're getting ready for work, say these 20 pieces of furniture. Just get them in your

to memorize the roster of your favorite baseball team? Are you a fan of history? You want to

“memorize the presidency of the United States? Find something that interests you. And just guys, I'm”

imploring you. Everybody who's listening this do this because everybody is underestimating themselves, everybody. Every single person I walk to up on the street. And I say I can teach you this.

They always say, "Oh, my memories terrible. I'm not good at that." When you approach it with this

system, it is everybody. Take what you think your memory is capable of. How many numbers you think you could memorize in five minutes? Take that number. Whatever it is, it's different for everybody. And then multiply it by 10, 20, 30, 50, or 100. And then that's the real number. Thank you. Thank you. Let's move back into the Afghanistan Mall. We're closing out the interview. It's Memorial Day. You've accomplished something amazing right here in this studio this morning.

Yeah. So this was the first time that I've completed it, right? And it was so emotional.

“And a lot of our talk today has has been on how I did it and you know, on my memory, right?”

And that's all valid. I'm the one I am sitting in this chair. But I do want to say thank you to some people who helped me train because without them, I couldn't have done it. Amy Haines has been with me for 10 years and she's been with me through a lot of things and without her sitting in a chair for the last month and listening to me say names and as I say the names, she checks the work and she says, "No, nope, nope, yep." Without that,

this would have been almost impossible today. So at her support and encouragement was tremendous. So she is the main one that I want to say thank you to for that. When I heard that I was going to be here, I told her not because I was going to bring her along but just to tell her, right? And she was so excited. She was more excited for me than anything at all. And when I saw her

excitement, I thought she's never traveled with me in 10 years or working with me. But I want

to say thank you to her for all she's done for me. So I'm going to bring her on this trip. But it worked out so magically because when I was saying the names, I had the confidence of the training with her. And so thank you to her, thank you to Esther Vermillion who also gave me encouragement and she helped me train and Laurie Griffo who gave me tremendous support and encouragement and also helped

“me train. The stories of the wall though, that's why I do the wall. I don't do the wall to show”

people that I have a great memory, right? It's not about the USA Memory Championships, the DACA cards, memorize numbers, that was to say, "Hey, I'm legit, dude, look at me." The Afghanistan Memory Wall is to say, "These are the men and women we lost. We say you are not

forgotten." And we always say you are not forgotten. But I want to say to every single individual

person you are not forgotten. You know Ernest Hemingway said that everybody dies two deaths. They die the day they die and then they die the last time their name is spoken. And in a way I just wanted to keep their memories alive. So that's the main reason I do the wall. It has made me a better person by hearing the stories of the wall, but that's the meaning behind the wall. It's an individual basis. What I was going to say is when we say you're not forgotten, it's sometimes

there's a corporate or a group hole, you know, on Memorial Day you're not forgotten. I wanted to say private first class Austin Stags, you are not forgotten. Private buddy McLean, you are not forgotten. Chief Petty Officer Adam Brown, you are not forgotten. Corporal Chad Wade, you are not forgotten. Sergeant first class Matthew of body, you are not forgotten. Sergeant James Eubay, you are not forgotten. Individually you're not forgotten. I will set up that wall at a NASCAR race,

I'll set it up in front of the Alamo and I'll be right on the wall and people will walk by in New York City. I'm right in the wall and this lady, she was jogging and she stopped.

She went up to him and she said what is this? And he said told him what it was and she asked

“him if a specific name was on the wall. So he brings her over to me and and she said, is this”

name on the wall? I had a deadline. I had to be finishing live on Fox and Friends Morning Show in the last five, it was I had a time to finish live on the here in the last five minutes of

their show. I was very distracted. I always tried to give people the attention because they're the

reason I'm doing it but I was distracted that day. To this day, I don't know the name she said. But I always I took time with her and I said, ma'am, why how do you know that name? And she said, my brother was a little guy and this guy was a big guy and so he would always carry my brother's backpack and his backpack and when they went out on a patrol, he always just walked in front of my brother naturally. And because he did that, he is dead today and my brother is alive.

And I'm so sorry, ma'am, and I showed her the name on the wall. She stood there with tears and her eye. I went back to my hotel room that night and I was laying there and I was thinking about the

“day and I think, oh, what was that guy's name? I think it was Katzenberger. But even if it was”

Katzenberger, there's two. There was a specialist Christopher Katzenberger and there was a staff sergeant Jeremy Katzenberger. I don't know who it is, even if it was Katzenberger. And I thought,

I wish I knew that guy's name, that's such a powerful story. And then I realized, it doesn't matter

that I don't know the name. That's the story of all of them. All of them carried our backpacks, all of them walked before us and all of them made that sacrifice for us and our nation. I don't know his name, but I know that's the story of all of them. And I know you know some of the names. Yes, I do. I know Adam Brown. I heard you talk about him that he was a good man. He was. He was. Well, Ron, you're on this with a prayer. I do. Can I read you a story real quick? Yes, please do.

But I do. So I want to give you a gift, Sean. This is the stories of over 30 people that we've lost in Afghanistan. This was written by, by the way, this isn't a book or anybody can go get her anywhere. This is just for you, okay? So this is not anything like that. This was written by Darren Sap. Darren Sap was in the Navy. He was a yellow shirt on an aircraft carrier. He directed the planes in that kind of thing. He has a little bit of a connection with you. You

a guy named Bill Brown, that was the Navy seal found swim foundation founder. He co-wrote a book with him. And Benito Olson, who was the dog handler for a dog named Digo and Eddie pennies seal team, co-wrote a book with him and Eddie pennies wrote the forward. This book was written by that guy. So it has a connection to Eddie penny. I want to read you one story. This is not one story, one letter. First Lieutenant Todd Weaver, when he was in Afghanistan, he wrote a letter to his wife in

case something would happen to him. And he left it on his desktop. When his computer was milled back to Emma and I have Emma's permission to print this house, I have Emma's permission to read this. When this letter was when she got her laptop back, there was one icon on the desktop that the entire computer was wiped clean. And it was this letter right here that he wrote to Emma. And here's the letter. Dear Emma, if you're reading this, I guess I did not make it home. And therefore I was not able to

remind you again of how much I love you. I love you so much, baby, and I will always love you.

Although I may not be here right now, take comfort in the fact that I am watching over you right now. I am not gone, and I will always be with you in spirit. I know this time must be hard for you,

“but I also know how strong you are. Never forget that God knew what was best for us before we were”

even born. Take comfort in that. This happened for a reason. Although you may not believe it now, you will one day. I want you to know just how important you are to me. I could not ask for a more caring, beautiful, and loving wife. The memories that we have shared over the last few years have been the best of my life. Although it may seem like my life was cut short. I lived a life that most can only dream of. I married the perfect woman. I have a beautiful daughter that amazed

me every day. I even had two great dogs, at least most of the time. I couldn't ask for anything more.

beautiful she is. Be strong for her. Remind her about her daddy and tell her that I loved her

more than anything else in the world. Her birth was the best day of my life, and she was the best thing that ever happened to me. Her smile and laughter represent all that is good and beautiful in this

world. Tell her that daddy isn't heaven now and will watch over her and protect her every minute of

“every day. I love you Emma, but never be afraid to do what you need to do to be happy. It is also”

important that you continue to find happiness in your life. Although you may not think that it's possible right now, have faith. Much better times are coming. You and Kylie have a wonderful life ahead of you, and I'm so happy to have shared some of it with you. I love you. Your loving husband Todd. Emma and her daughter Kylie are thriving now. They're doing very well. The stories like this that have made me a better person, and thank you for giving me the platform today to tell

“some of these stories. That was heavy. That's what this is all about. You want to pray? Yes, sir.”

Let's do it. Jesus, we just want to say thank you for today and thank you for connecting me with Ron. But more importantly, we just want to say we want to wish everybody a happy memorial day, and especially with the gold star families who lost somebody just like

“the letter that Ron just wrote. Pray for them. Please let him be having a damn good time up there.”

Pray for our country. Amen. Amen. Thank you. Save the heavy stuff for last.

What page is that? That is the first story. First of all, there it is. Ron, thank you, brother.

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