267. Rethinks: Why Authenticity Leads to Better Communication

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for your career. Authenticity is a key ingredient in successful communication. But what is authenticity and how do we find it? My name is Matt Abraham's, and I teach strategic communication at Stanford Graduate School of Business. Welcome to this rethink episode of Think Fast, Talk Smart, the podcast. We're opening up our vault and resharing a really insightful conversation I had with fellow

GSB lecturer Graham Weaver. Graham suggests that effective leadership in communication

excellence are impossible without first mastering self-awareness in overcoming personal barriers.

Take a listen to more of his ideas in this enlightening discussion. Today I look forward to speaking with Graham Weaver. Graham is a lecturer and management of the GSB as well as a GSB alum. He teaches managing growing enterprises and managerial skills. Graham is a very popular teacher and has been invited multiple times to present in the graduation last lecture series. Graham, thanks for being here. Thanks so much for having me Matt.

I look forward to the conversation. Are you ready to get started? Let's do this. All right. You teach managing growing enterprises. What are two takeaways from your class that would help our listeners and their companies as they seek to grow in scale? So number one would be the power of really direct communication. So this sounds so cliché that I even hate to say it. But people just waste time and energy and money by being indirect. They think that by being indirect or being kind.

But all they're doing is creating confusion. So I'll give you an example for us at Alpine. You know, I really struggled with this. I'm very conflict diverse. I don't like saying something that's going to upset someone. So for a lot of times, I would dance around

“things. And it led us to do some bad deals because I just was kind of like, what do you think?”

Are you sure you think this is a good deal? You know, kind of like that when what I was really saying is I hate this deal. I just couldn't be that direct. And literally I am that direct now. And that cost us, you know, millions of dollars in the early years where I just wasn't comfortable saying my truth. And so in this class, we just do this over and over again where we get students

in the habit of saying your truth. You can never go wrong when you're saying what is true. And then

we talk about how to do that in a way where people can feel safe and valued. But you still got to lead with that truth. So that's probably the biggest. The second one is going to be completely different. And so what I started teaching this class for a number of years, I would teach this class on entrepreneurship. And then I realized that people learn all these tools about entrepreneurship. But no one would actually become an entrepreneur. Even though that's their vision, that's

“what they wrote on their essay that's what they wanted to do. So I realized there's another part”

of this class, which is, hey, what is going to stay in the way of you actually going and pursuing your dream? And so I added this entire component to the class, which is two things. First is let's spend time and energy with students on really getting them to understand what their dream is. What would they do if they knew they wouldn't fail? What are their superpowers? What is the thing that is easy for them that's hard for other people or that feels

like play for them, that's work for others or like we spend a lot of time helping them really understand it. And a lot of times it's it's not the it's not the standard, you know, thing that this picture, like it's not the consulting job, it's something very, very different.

then with all these limiting beliefs. Not me, not how I don't know my experience. I might fail. How do I raise money? How do I pay off my loans? I can't do this. You know, my roommates brother tried this and failed. All these things flood in almost immediately. And we actually take we have a whole class where we take those limiting beliefs. We put them down. We look at them in the cold light of day. And we start dealing with them because if you we got a name on because

limiting beliefs is really fear and it and it has more power when it's just in the recesses of your subconscious mind. So we get it down. We look at it and we try to overcome it. So those are two things that very different kind of direct communication. And then, you know, figuring out your limiting beliefs and overcoming those that that might help people. I find it really interesting that in a class about enterprises, what you're really talking about are interpersonal skills and

“intrapersonal information. I think that for everybody to think for a moment, what would you do if”

failure wasn't limiting you? I think that's a wonderful way to get people to reframe what they're doing. And I love that you are taking time to have people call up those limiting beliefs because you can't address things you're not consciously aware. So I'm 51 now and I've been in private equity 29 years. I've gone, you know, I went to Stanford at I teach here. And the longer that life goes on for me, the more I realize that most of this game we're playing is really an internal

game. First and foremost. And it presents itself as this external game where, you know, we have to

do all these things and pay off debt and all this. But it really starts with being an internal game. And the more you can master that first, you know, the more your success you're going to have it. And it almost no matter what you do externally, at some point you're going to have to master that internal game. Absolutely. And I think I see that in the work I do. You know, a lot of what we do is focus on how you message things externally, but it really starts with what's going on in your own

head and your own mind. You recently delivered a GSB last lecture on living an asymmetrical life. And congrats, by the way, it's quite an honor to speak it a last lecture. What do you mean by an asymmetrical life? And how can we achieve that? Well, I use the analogy of investing after being a professional investor for 29 years. You end up with these wildly asymmetric outcomes. So you don't end up with like a whole bunch of, you know, two or three ex deals. You end up with some okay ones

and then some just guard Gantuan home runs. If you look at Warren Buffett, for example, I think through 1988, he had half of his public market gains that in his whole history from two stocks. Guy Cohen Washington Post. So you end up with these wildly asymmetric outcomes, which you can explain when you say, okay, you got this criteria. You had the right market, the right management team, a big enough term, high returns on a basic capital. You figured out a way to buy companies. You have a playbook.

You know, in each time you stack another one of those, you're creating like log rhythmic type outcomes not linear. And the more you stack on the more log rhythmic you come. So then I started looking at my own life and kind of looking at it through that lens of what could create asymmetric outcomes

in life. And I came up with four things. So the first one is do hard things. And the reason that's on

there is that the thing that is keeping you where you are from your next plateau is something that

“you either don't want to do or you fear. So that's why you're stuck where you are right now.”

It's one of those two things. Maybe both. Probably both. And if you go after that thing, generally speaking your life is going to get worse first. So if your thing, for example, is that you need to end a relationship that's not going well. You know, if you just woke up tomorrow and stayed in the relationship, everything's fine. But if, but five years from now, it's going to be worse. But if you wake up tomorrow instead and do the hard thing, have the hard conversation,

have the breakup. You're going to be lonely. You're going to have that difficulty. But then you're going to emerge and get to that next plateau. So that applies to everything. And I had this quote that I like to say, which is everything you want in this life is on the other side of worse first. And the second one is, so number one is do hard things. Number two is do your thing. And so

you're not going to be amazing at this life, trying to live someone else's life. And when you find

that thing that you are really excited about, you just show up differently. I worked at a job, you know, I took the safe job when I graduated from school. And I just felt a part of me die. And if you were to ask me at the time when I was in that job, what percent of your potential are you unleashing right now, Graham? I probably would have said, like, oh, 60, 70 percent. Now that I'm actually doing the thing I want to be doing, I love back. And I said, no, it's more like

4 percent. And so when you're doing something you're excited about that, you're a thing, you're just going to show up differently. And importantly, you're going to stay with it for a lot longer, which is really the

“key, which is the point three, which is do it for decades. Do your thing for a long time. Like”

the, if you are getting a little even a little bit better, we have CEOs who have been running

they were in 13. And you know, it 15 years in when you're improving, you could be the best in the world at something. But you have, but it goes, I'm doing hard things, do a year thing. And then you will be more likely to do it for decades. And the fourth one, which kind of sits on top of everything, is write your story. So what most people do, if you ask them to write a book about their life, they would look back and they would kind of start talking about these events, almost like the

events happened to them. And then this happened and this happened. We have managers by the way, who do this. Oh, yeah, how'd your court go, well, this happened and then this happened and this happened.

It's like, well, what if you just did the other way around? What if you write the story first,

that you want to have happen? Why don't you do that? Like just starting today from wherever you are, write your story about what you want the story to be for the next 5, 10, 15, 20, or your life. You know, write that story and then make that story happen. And the magical thing happens is the more clear you can get on that story, the more likely it's going to be to happen. So those are the four things that I feel like if you stack those on top of each other, you can have, you know,

basically anything that you want in a story. I love that it's a playbook and I love that it's all about initiative and willing to go through the hard stuff to get to the good stuff and plotting a course in advance of actually doing it to sort of focus you, but also set expectations. And in what

you said, I heard a lot of just get to it. Don't waste time and I love this idea of an asymmetrical

life. And I hope everybody listening thinks about those four steps and considers, you know, addressing them maybe not in that order, maybe maybe not right away, but put yourself on a path to do that. Any one of those steps will improve your life dramatic, right? Any of those four. If you just do hard things, if you just do your thing, if you just write your story, any one of those will make a dramatic difference in your life. But if you run the table on all four,

“that's what I'm saying. You can unlock just about anything you want. I love your passion. I love”

your ideas. And I see that in your blogs, I enjoy reading your blogs. It's a lot of fun. You're a very engaging writer. And I learn a lot for them as I'm learning from our conversation. I have to say I was struck by one of your blogs that was all about you attending a Taylor Swift concert. And I'm really curious to have you share with our audience the lessons you learned while you were grooving and shaking it off with Taylor Swift. That's my favorite song, actually. Take it off

by Taylor Swift. So in 2018, Taylor Swift was snubbed for the Grammy. You know, she wasn't nominated. And there's this video of her where she is on the phone with her agent. And she is just crestfallen. And like you just watch all the energy drain from her face. And then right after that, she goes through this really tough public disaster with Kanye West and Kim Kardashian about, you know, can she use lyrics or can they use her lyrics on the song? And she approved it. And

there. And the number one trending hashtag on Twitter. Number one was Taylor Swift is over. Can you imagine being her at that point? You're you're like in your 20s. And the number one

“trending hashtag in the world is your demise. That's how much people are have this venom.”

And so what does she do? Okay. She, you know, what would most people do? They'd probably go, you know, they probably have this thing. I'm a victim. I have, you know, I'm in a blame. You know, the Kanye West and, you know, this was me. And she probably had moments where she felt some of that. I'm sure she did. But instead, she, she said, you know what? I just need to make a better record. That's what she said. She says that on filth. I guess I need to make a better record.

And so between 2018 and 2022, she put out more songs than she ever did in her whole life. After on the back of that. And I guarantee you there were days when she just had the covers over her, didn't want to get out of bed. But she put her helmet on, goes to work and just put one foot in front of the other and did it again and again and again. And then she won more awards for the work she did in that time period than any other time she's had in her life. And I think,

you know, people don't see that. They just see her in her concert and it's billion dollar concert.

And here's all these lights. And wow, it was a great dancer. And she's got so much music. But my, my all-time favorite quote. But I, I, I write quotes on my board every day in class. I'm a huge collector of quotes. I post them almost every day on social media. My all-time favorite quote, Michael Angelo, you know, escorted the David, paints his 16-chappel. And he says, if people knew how hard I work to gain my mastery, it wouldn't seem so wonderful.

“And I think people see Taylor Swift's mastery, but they don't see all the stuff that went into it.”

So I just, anyway, I'm inspired by everything she does. But I just thought that one story of her is really just a story of grit. It's not about talent or, you know, her music or anything. It's just about like her just and her resolve. Anyway, she's one of my heroes. I think that notion, well, one, I think

tenacity and the belief in yourself and just hunkering down and doing it. I think there's a lesson for all of us. And the point about mastery is really fascinating. We, we had a whole episode about mastery and, and really what goes into it. And, and it's a lot of work. And it's a lot of things that people don't see. Do you write a lot about your desire to continue growing and improving? What's one thing that you're working on right now? So yeah, great question. So I had this really interesting

conversation with my friend of mine a couple of years ago. And we were just kind of having a banter and, and she asked me, she said, you know, if you, if you could have one super what would that be? And so I just kind of like, oh, they'd be kind of cold to read someone's mind or, you know, whatever. And I was playing. And then, and all of a sudden, he got a little bit deeper and I said, well, what is actually a super power I could really develop? And what I came up with, the word I

came up with was, you know, enlightenment. You know, what if, what if I were just more enlightened, you know, because what I started to realize and, and I think there's a true for everybody is,

“you know, your whole life is unfolding as externally and there's events in their situations.”

And then that life goes through a filter, which is your mind. And then, and then what you're processing is your interpretation of those events. So this, this thing happened is this good, is this bad, is this consistent with what I thought was going to happen. And my upset about this, you know, do I feel good about this? You know, what, what's the story I have about how my life is supposed to go? What's the story I have about what's going to make me happy or successful?

What's the story I have about other people think about me? And like, I just started to realize, like, all of that story I'm creating myself. And that filter is like pretty much a hundred percent in my control. And so a lot more in my life is in my control than I realized. So I started going

on this journey, which has been amazing. So I've been studying a lot of Buddhism. I've been going

on meditation retreats doing journaling and coaching. I've been meditating a lot more than I ever did.

“And it's, it is, it is the best journey. I think probably maybe the most important journey that”

anyone could go on. So I'm not, I'm not there. I'm not a enlightened individual. I don't know if I ever will be. But I've definitely at least getting closer than maybe I was before I started this journey. I appreciate you sharing that because that, that for many people, that's a very personal quest. And, and the tools that you're using are tools that, that I personally do a lot of meditating and reflecting. And, and I find there is a lot of value. And, and I think in a world that we live in

and a place that we live in, we can get very distracted by lots of shiny objects and ideas and to really ground ourselves. I like that. You know, it's kind of like, for me, at least, it's kind of like brushing your teeth. You know, you can't just brush your teeth for eight hours on January 1st. And then say, I'm good for the year. You know? So it's like, it's like, almost like I start over every single morning and have to kind of reprogram and now meditate, take a cold shower,

you know, right in the journal, do it again. But it does, it has made a huge difference.

We'll be right back to finish our conversation. But first, we're going to take a quick break

for a word from our sponsors. Their support covers the cost of production. So we can bring you this show for free. This episode of Think Fast Talk Smart is brought to you by Squarespace. You know, I talk a lot on this show about communication. And increasingly, part of that is having a place online where your ideas, your work and your voice can really live. But getting something like that started can feel like a big lift. That's one reason I appreciate Squarespace. It simplifies

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for a free trial. And when you're ready to launch, use Offer Code, TFTS to save 10% of your first purchase of a website or domain. Before we end, Graham, I'd like to ask you some questions. The first question I'm going to make up specifically for you, and then the others are common questions I ask everybody up for that. Let's do it. So number one, you're a leader. You teach new leaders and work with many what differentiates an exceptional leader from just an average leader.

I would say, ultimately, when you get past all the tactical things, the very, very exceptional leaders give themselves permission to fully be themselves. So I'll give you a very simple example in my own life. So I started, I was asked to teach at Stanford Business School. And so my first

and everything. And for the first few years, I really tried to mimic them. And, you know, Earth Grossbeck was a mentor mine. And so I tried to do everything that he did. And I didn't do very well at all. And at some point, I had this conversation with my executive coach who said, you know, Graham, you're going to be a C+ version of Earth Grossbeck, but you can be an A+

“version of Graham Weaver and that's enough. And I think it was the that's enough part that I didn't”

believe, which is why I was trying to mimic someone else. And so I think, you know, if you're in a leadership role, you're there for a reason, you know, you are an incredibly special person and you're different than anyone else. And those differences are what make you amazing. And giving yourself permission to fully be yourself is going to be where you're this incredible

light and you're going to do something different than someone has you know, someone has never

done before. And so I think it is that permission and it is realizing like that's enough. That's really powerful that we just need to be ourselves and through being ourselves, we can succeed in teaching in leadership in lots of other areas, but we get in our own way. A question number two, who is a communicator that you admire and why?

“I'll go with Erv Grossbeck who teaches here. So Erv, I think he's been teaching here for”

35, 40 years. And he was a very successful business man before that, probably best known for owning the Celtics or being one of the worst of the Boston Celtics. Anyway, he was my professor here. I was a case guest in his class for 12 years and he is also the one who got me into teaching. In terms of his communication, he just models exactly what I would want to teach others and what I want to do for myself. He's super direct. He's clear. He's authentic. He's himself. And

and then like when you're in his presence, you just feel like you're the most important person in

the world and that you're the only person in the world. For that period of time when you're with him, he just makes you feel that way. And he's always been the voice of you can you can do this. And I believe in you and that might sound cliche, but when there's someone like that that you admire in your early 20s and trying to start a business and I go in that well, you know, having someone like that just kind of keep you grounded and reminding you that you got this, you know, he's just been

unbelievable. So he would be the person I'd pick. Yeah. So Erv has got quite the reputation around here. And many people say and share exactly what you did is when you're speaking with him, you are in that spotlight and feel that it is just you and him in that conversation. And that's a very

powerful thing to feel like you have somebody's full attention and that they're really there for you.

Final question. What are the first three ingredients that go into a successful communication recipe? So the first one would be understanding what is your truth. What is what is your truth? What do you want to say about this situation and getting clear on that? Give yourself a little bit of space where you're not reacting, but you're you're kind of realizing what is your highest value and what is the thing you want to say? And then speak that truth is number one. Two would be

create safety. People are going to hear that feedback when they're safe. And you know, the opposite of that would be they're not going to hear anything if they feel attacked or they feel belittled or something. So focus on, you know, Matt, the reason I want to address this with you is I really care about our relationship and I want to see what's coming for a long period of time. You know,

“that's what I mean by safety. And then third is be clear on what you're asking. So like we're”

having a conversation. So what, you know, what is the specific thing that I'm asking of you or or what are the next action items? People forget that and they leave thinking they had this whole conversation. The other person's like, oh yeah, that was lovely. But they missed the whole point. So I think those it does it be the three and I think clarity is compassionate. So the more clear, even if it's not what they want to hear, the more direct and clear you can be the more

compassionate that is for the other person. I love that idea of clarity leads to compassion. It's it's operationalized compassion in some way. As you have alluded to in many of your responses, it's really about introspection first. What's your truth? What needs to be done? And that is striking and I want to make sure everybody hears that that you are better with others when you are first true to yourself and know what that is. And then being clear and creating safe space

for you to have those conversations. Graham, this has been fantastic. I really appreciate the opportunity to chat with you. The idea that we have to look within before we manage people externally, really makes sense. I love your energy. I love that you both meditate and love Taylor Swift

Thanks for having me. I was a lot of fun. Thank you for joining us for a special

“rethink episode of Think Fast Talk Smart, the podcast. This episode was produced by Katherine Reed,”

Ryan Campos, and me, Matt Abraham's. Our music is from Floyd Wonder, with special thanks to

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