We're Out of Time
We're Out of Time

Sharukh Pithawalla on the Dark Side of Viral Fame

1d ago19:513,285 words
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In this episode of We’re Out Of Time, host Richard Taite sits down with creator and DJ Shahrukh Pithawalla to pull back the curtain on the modern creator economy. They dive deep into why chasing viral...

Transcript

EN

I feel like they want to go viral quickly and that never kind of works out be...

don't go to community by going well quickly. You got to, you got to gain fans slowly,

β€œmy engaging with them and talking to them and, you know, just just freaking this top just connecting”

their audience. If someone has a problem with substance use disorder, please call one call placement. That's 888-831-1581 and if we can't help you, we'll make a referral to someone who can. One call placement is affiliated with Carrera Treatment Wellness and Spa and One Method Treatment Centers. All right, Shruk. Great to meet you, ma'am. To meet you, ma'am.

Is it an honor? Yeah, ma'am. Man, the pleasure is mine. Believe me if it wasn't, I would have told you.

I watched some of your videos. Where? Got laughter. Like, it was hysterical. What was the one that we watched, Dylan, that I lost my mind over the milk. The milk. Milk's going everywhere. Like, right, and then he jumps off the thing slides a little bit when he gets on, right? Yeah. And then he proposes to the wife, to his girlfriend. Uh, he gets arrested.

I, you have a collect call from an innate train carger. It's so funny.

It's ridiculous. Man, it's only about it. I've been laughing and while I was editing myself.

The one that you did with that other guy that jumped on the counter, stole the money out of Chipotle and just walked out. He quit, too. Hey, shit. It's a good charge of work when you get jailed, and I quit the job. Not going in, but you're emergency. Hello, I'm calling the term off so big. How do you do these things, ma'am? Do you give these guys cash to do this stuff?

Or are we not allowed to talk about that? No, we could talk about it for so. Okay. It's like cash, but it's like, it's like, prop one, right? So it's like when they're so Dylan, he's talking about when that kid was here, and he did that money fan all over, and I'm like,

β€œlooking at this, I'm like, this is not even real. That's what it is. Yeah. Okay. So they're just”

buddy of buddies of yours. That one, or people that want to be either skit. Not really buddies of mine. They just, um, fans of yours. Yeah. That want to be in videos of mine and stuff like that. So I get a lot of requests for people wanting to be in my videos. So if you were going to do a, just off the top of your head, if you were going to do a skit with me, what would it be? You've known me for five minutes. Lord, it depends what it is. It will have to fit for the

both of us. I feel like, how about something like I'm looking for a wife on Figure Roa? You know, we're all the prostitutes are. Yeah. And then, but I'm looking for a wife, and I'm just getting just slapped and shot down by all the prostitutes with that Piffanaer. No. That would be funny. Well, for sure. I was told that you were DJing parties and clubs. Yeah. Let me ask you a question. You're out there at the party. He's all the time. Okay. And you're young. You know a lot of people.

Do you know anybody who's died of fentanyl? Fentanyl? Oh, I don't like, uh, maybe like a couple. But I can't remember off the top of my head. Who it was? Who it was, uh, it was this guy. I followed an Instagram. We, we met at a party actually like five years back. And like the next year, like 2021, you just, something was buzzed and I did down to Fentanyl. And I once his page and I realized, oh, I follow this guy. Because I didn't really, I don't really talk to

him. I went really close to him. I mean, condolences to him, his family and stuff. But it's the worst

β€œdude. You don't have kids, do you? Yeah. Your parents proud of you though. They love you to death, right?”

Yeah. Can you imagine what would happen to them? I mean, if they lost their baby boy, they'd be destroyed. No, they'd be destroyed. More normal. Yeah, especially more long, too, should be one inside. And that's why I do that, man. Because, you know, we all have a good time.

I try to, you know, talk about other things than this heavy, because it's heavy.

it's all the time. And this is like my life. So when I do this, I try not, I mean, you really

β€œget a listen to the sad story. If it was all day, every day, all the time, I mean, it just, you know,”

you want to let yourself on fire. It's just sad. You know? All right, let's ask some questions, right? And Dylan created some really cool questions. You ever see someone die chasing this content shit, like, actually dead, not metaphorically? I actually just seen one recently where he got shot during the prank. You're kidding. No, I'm not kidding. Do you know what that, do you know what the prank was? Well, he was, he was like, blatantly harassed. And that's a different story. Right.

Like, you can do price, but like, you got to make sure, like, you know, you know where your boundary is with that, because people can just go overboard to just to get clicks and stuff. And I feel like, it's just, I don't know. I, me personally, I don't believe in like roots of this pranks. I don't believe in the friggin. I watched this prank. It's somebody got a haircut at an

β€œNBA game. Like, that's a prank that that's harmless. They got our haircut wet. They got a haircut”

at an NBA game court side. Uh-huh. Yeah, shut up. Sorry, God. And that was, that was a prank. It was a prank. But that's the, that's like pranks guy that people enjoy watching. Not like the prank that he got. Shadow was he, he was putting a phone up to somebody's face like just recklessly. And then he, he just, he said, stop like three times and he kept doing it once he kept doing it. He, he just shot him right here. I pulled out again and boom. And then he, he just felt like, I mean, he stole a

live. I was gangster, though. Like, you've got to set your boundaries. You film me. Yeah. When pranking people. Yeah, you're not mean spirited about it. You're looking to have a good time. You're not looking to make anybody look like a fool. Right? Yeah. That's beautiful. That's beautiful. I love that. Hey, man, how do you feel about this? I mean, I, I love that we have a new economy, right? For the young kids that grow up, you don't have to go to a job if you don't want to. This is

an entrepreneurial spirit. Well, you sure. Yeah. And who was, yeah. I mean, I enjoy school, but it's like, I just, rather like, we're, we're around by this, this repeatable system that everybody falls with school that, you know, the greater business, one is just, it's just not the case. No, it isn't the case anymore, especially with AI and YouTube. My, my kid sits there all day long and just learns all day long on YouTube and with his AI. That's where you learn the most actually.

That's exactly right. That's exactly right. Like, I don't use math for any single one of my

β€œreal-world life duties. The only, the only thing I really use as useful is English, right? And maybe”

like a little bit of history, but that's it. You know how to use a calculator? I don't want to use a calculator, but I can't. That's all you need. That's all you need. That's

really all you need. That's correct. Like, I don't think I need to solve X, the third with the

parenthesis, with two multiplication signs of what plus Simon just, you know, he's a genius. I couldn't have done that. I mean, I know what he's talking about, but I couldn't have that was like, it's just like, I'm not a mathematician. I don't need to learn this stuff unless I'm a mathematician. That's correct. That's correct. That's correct. You're a thousand, dude. I don't, first of all, I don't know math at all. Okay. Unless there's a lot of zeros, then I can concentrate.

Yeah. Okay. Other than that, I use a calculator. Yeah. You know, you ever watch someone go viral just to completely lose their mind a few months later. Bro, that's so, it's so funny that you bring these these up because they'd be happy to reset. Literally last night, this girl was showing me this crater that only goes raw for drinking alcohol and he posted on his reals and he just drinks alcohol by himself. And then

he's what's iconic and his parents took an rehab. So he stopped posting content, but he was one viral for like doing that. It's just fun and weird because I, I don't know, people would do weird shit for the internet. And this is like, like, there's, there's a million other ways to go viral in the community. You know, it's just like, go, I feel like they want to go viral

quickly. Right. And that never kind of works out because you don't build a community by going

viral quickly. You got to, you got to gain fans slowly. My engaging with them and talking to them and, you know, just just freaking this talk, just connecting with their audience, not just going viral.

You know, it's funny is like, I don't understand any of that because I'm not ...

But I do know that being kind and caring about what other people think and, and how they feel

and, you know, just being a good person, that never goes out of style. And if that is the kind of

β€œthing that you do, if that's the way you operate in the world online, okay, then I think people will”

appreciate it and people gravitate to that in my own. No, good. Well, let's hope so because that's all I got. Yeah, a guy just sits there and drinks himself. Like, yeah, he's just, he posts the same videos of him drinking day one, day two, three, three, this, this is like, but why would people watch a guy who just sitting there, like, is somebody going to watch me drinking this coffee? Mm-hmm. I think the fact that it's alcohol makes it stand out. Wow, because nobody can relate.

That's bizarre. Yeah. Yeah, if they can't relate to a guy sitting there, I was just drinking and offering himself. Today also they just watch it and be like, what is he doing?

That, you know, there is a lot of truth to that because an alcoholic would never watch that.

That, not too busy drinking. All right. Do you think people would rather be miserable and famous than peaceful and unknown? I know it. My answer would be miserable, but famous in this, I think this is a tough question. I feel like, honestly, miserable and famous for sure, because I feel like, I don't know, a lot of people like, they don't act like themselves on camera. So like, they have to portray a certain image to go viral and deep down a side, it's like, I'm not this person.

And they know, they, I feel like they feel like they know that if they act like themselves,

they won't go viral. The reality is, it's like, you can be yourself and go viral at the same time.

There's so many people that have been doing that. I think you made that choice because in your head, you were saying, no, I'm going to be famous and I'm not going to be miserable.

β€œRight. I think that was part of it. No. Was that, was that going on in your head?”

No, I was. Yeah. Yeah. What if I just asked my soul, my whole question is on there. Give him the thing. Let me see that real quick. All right. So, look. All right. So, if Tiktok shut down today, how many of these influences would actually have talent? We'll go with doing them all going. We'll actually have talent. Would actually have talent? Yeah. They'll probably be 20,000 people jumping out of windows because basically he's saying, there's a lot of people who

will tick-tark that dance to POVs and then they don't consider that real talent. So, like, if Tiktok was shut down, how many of these influences were actually have like talent? Zero. Okay. My answer is 10%. 10% my ideal answer. Yeah. Because like, Tiktok, like, a lot of people are just like pretty boys, pretty girls that just like to dance and just freaking, just like going, just play with their, whatever, anyways. And some of the more even great dancers, too. I don't know what

they're trying to dance to. And they're asking themselves, why aren't why I'm not going

β€œaround, but you can dance like, you want to go viral with dancers, you have to be a really”

great dancer or a shitty dancer or a really shitty dancer. Yeah. But that's when people start clotting you and you go viral that way. If that makes sense. Oh, they clamour you. If you're a really shitty dancer. And that's how good. I mean, whatever they want to think is good is up to them, but I'm just saying like, if you're a really shitty dancer, they're going to call you for being a shitty dancer. Then if you're the best dancer, then they're going to be like, Oh, I'm G.

Actually, I've got a guy on here that was on here for his eyes popping out of his head. I don't really think people care about why they, I think I know who you're talking about. Yeah, chef. Yeah, chef boy belongs. Yeah. He's the best. He's insane. You know, many great people I've had here that I'd met. Like, you guys are really like at first, I was like, oh, God, we're in so much trouble. These kids are so stupid. It's painful. And then you guys get here. And I'm like, no,

no, I was actually the stupid one. These kids are wonderful in a lot of ways. Okay, like in a lot of ways. You guys are much more advanced than we were. You know, yeah, when was last time a girl, beautiful girl, okay, that you wanted to be with. Okay, I said, she was like,

Everything was vibing, right?

in the drugs first, whether it's ecstasy, or cocaine, or pills, or whatever. When was last time

β€œthat happened to you? So last year, I was DJ in a festival. There's a girl that I happened to”

know, was there. And then so I was DJing and stuff like that. And then she was just, she was just me having the whole time just vibing and stuff like that. And then after that, I was like, like, is this the, are you trying to start over? Well, because we, you act like we didn't have something like, she's like, hey, um, can you come to the bathroom me? I don't know why. And then she was like, I thought it was like, you know, what we, what all guys think it is, but she wanted me to try

Coke with her own like, nah, I can't do that. I never done Coke. So did she do it? She did it with

some, another guy, because she wanted, I wouldn't do it with her. I'm not, I'm not, I'm not tripping if, if I don't, if I don't get this girl by the way, it's not, it's not, it's not me, it's all right. I don't with the, I've dealt with a lot of other girls. It's not in this girl's nothing special. She's just another beautiful girl. I just can't lay my eyes on. So she was like, come on, do Coke with me like, we shouldn't waste a perfect night like this. I'm just like,

brother, there's so many ways to have fun without doing Coke, but you got it. She was like, okay, and then she kind of like, we kind of didn't talk after the rest of the night. Who's your cheap

past that could just always go back to? You're with a girl. Yeah, or if you're with a girl. Oh,

if I'm with the girl, if you're with and I had it, I had it to someone to cheap with, you get and you work it out with her. You don't know, tell him about the cheap past. Is this just a me? I kind of

β€œunderstand it like an exception. So you're with a girl. Yeah. And you go, who's your favorite actress?”

Jennifer Lawrence. That's an excellent choice. Yeah. He's so cool. Yeah. Okay. I'm not used to be, but I still, she, I still think she's bad. She is. She's the greatest. I mean, that would make me a pedophile, but she's great. Now this girl is your cheap past. Right. And you tell your girlfriend up front. Hey, if I ever run in to Jennifer Lawrence, you can't hold that against me. Make it box. Make it. Make it box.

But she was bad. She still is. That's beautiful one. It's beautiful. Who's your cheap past? My cheap past? Yeah. I'm not with anybody right now. But if I, what? Who would my cheap past be? Oh, without question. Without question. Drew Barrymore. Would be nice for you past. Drew Barrymore. Yeah. Is that right? Yeah. Or is that? Um, she's the coolest and funny. She's kind. She's beautiful. She's interesting. And she was in the best movie of all time.

You know, there's a song made of a verb? What? Called Drew Barrymore. Stop it. It's by what's his face? That's my bride's vine. I listen to this recently. But I'll send it to you because I want copyright issues. Yeah. Oh, good. Good. Yeah. Send it to me. I'll send it to do it. Yeah. She's, she's just a cool girl. I love that girl. It's everybody loves

β€œthat girl. She's like lovely. She's bad. The best movie of all time. You know what? What was it?”

50 first dates. 50 first dates. Wait, let me first. Let me see if I. Oh, I got to sack you. Good. Finally. So, so that's the girl. You will break the barrier with with their other girl. That's the, that's the cheap out. Yeah. That's cheap out. Percher. Where can people find you? So you can find me on Instagram at Shruk. The rest of my socials. You'll see how my Instagram. So, and besides doing is going to link that in. So you'll find me on the description of the video.

Yeah. Thank you. Hey, Richard. My dog. Dude. That was the, that's the time. This was a legendary podcast that we don't today. No, man. It was, it was fan talk show. See you next Tuesday.

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