Colin O'Brady: The Mindset That Lets You Conquer the Impossible | Mental Health | YAPClassic

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“Sometimes our biggest setbacks and our biggest hardships,”

buried indeneath of the stress and the anxiety and the fear and the pain of those moments are gold. Hey, Youngham Profitors, earlier this week, behavioral expert Neriol blew our minds talking about how our beliefs literally determine what we achieve.

The story you tell yourself, that shapes everything. So for today's Yap Classic, I'm bringing it back to an episode that shows what happens when somebody truly believes that the impossible is possible.

Our guest today is Colano Brady, a ten-time world record breaking explorer and the first person in history to cross and art of a solo, unsupported, and completely human-powered.

Pretty insane, right? Now, here's the wildest part.

Before any of that, Colano was told he might never walk normally

again after a devastating accident. But he didn't buy it. Instead, he built what he calls a possible mindset and rewrote his entire story. Yap King, this episode will challenge the limits

using Dubav and inspire you to conquer your own personal Everest. Let's get into it. Hey, Colano, welcome to Youngham Profiting podcast. Thanks for having me here. It's great to be here with you. I am very excited for this conversation.

So Colano, we always like to start from the beginning. And before you became an entrepreneur, the mindset expert that you are in professional athlete, you spent your childhood exploring the mountains of the Pacific Northwest

and cultivated a passion for adventure in the outdoors. So tell us about your upbringing and how your mother first instilled a growth mindset in Yap. Well, I came into this world in a somewhat untraditional way. My parents were young when they had me

in the early 20s, but I was actually born at home on a hippie commune in Olympia, Washington on a futon. And my mom invited like 30 of her friends over the weekend and celebrate the birth.

“I think there goes a bunch of hippies, you know,”

hanging out on this organic farm, basically. And my mom played Bob Marley of redemption song for your life from there with that song on repeat throughout my birth. So a very untraditional way to enter the world. But it was a great way to grow up.

We moved from Olympia, Washington when I was super young. So I grew up in Portland, Oregon, but still in the Pacific Northwest. And didn't have a lot of money when I was a kid, but big dreams. And you know, certainly, you know, with the things I've achieved my life now, people ask my mom, you know, like,

don't you get worried. He walks across an article by himself. He's climb Everest twice. He must be world worried as a mother.

And she kind of always smiles to this coi smile saying,

like, well, careful what you wish for when you, you know, tell their kid with from day one, you know, they can achieve anything they set their mind to. And then in the context of entrepreneurship, actually is interesting in my childhood is when I was about 13 years old,

my parents were involved in the health food, kind of natural foods movement. And this is like in the late '80s, early '90s, before the words like sustainable and organic and things like that were commonplace. Like they were like part of this kind of hippie counterculture, bringing that into them more of the mainstream. And they worked at grocery stores, you know,

from store clerics, etc. And then when I was a young teenager, they decided to open their own store. Which ultimately, you know, to this day was very successful, chain of natural foods grocery stores in the Pacific Northwest, called New Seasons Market.

They didn't have any of that success when I was a kid, but what I did have when I was a kid was a front door seat to like entrepreneurship 101. Like my dinner table conversation was 13/4. She was my parents like, looking at this sales forecast, should we do this marketing plan? Like a bootstrap business,

born out of our kitchen table. And so that definitely throughout my life, and you know, entrepreneurial success I've had over time from being a founder to an executive founder, etc. is definitely a result of that observation that's a kid.

No wonder you're so much different than most of us, you know,

we were just talking offline. And you've never really had a real job.

You had a real job for like six months. We'll get into that. But you've just led such a unique journey. So let's talk about something that you talk about in your first book. You talk about impossible first. We just kind of mentioned how you had this unique mindset, and you actually completed the world's first solo unsupported,

completely human-powered crossing of Antarctica. It was pretty much what people thought was an impossible feat. And you said you only achieved this impossible feat,

“because you had a possible mindset. So I think we've all heard of gross mindset before”

that's something that's common. But a possible mindset for my listeners, I think, is something new. And we're going to go deep around this later on in the interview. But for now, what is a possible mindset? I think you've coined that phrase. What does that mean to you? Yeah. So it's literally how I, I just, in my book that came out a few years ago about my solo and I would have crossed and called the impossible first.

And I'll tell a little bit more about that. But this phrase, this phrase, a possible mindset. It's actually the first page of my new book that's 12-hour walk. And it's something that I have a prescription to basically, in one day, I think you can shift from a mindset of limiting beliefs to a mindset of a possible mindset. The way I define that is a possible mindset is an empowered way of thinking that unlocks a life of limitless possibilities.

And to be clear, I'm a big fan of Carol Dweck. I'm a big fan of growth mindset. Growth

“mindset is a core component of possible mindset. Possible mindset is just a little bit further”

encompassing. It also encompasses intuition, it encompasses the way you nurture and cultivate community around you, etc. But the entire book, my new book, the 12-hour walk, is really how we all have this power inside of us to unlock limitless possibilities. You know, the name of my other book, The Impossible First, as well as my actual project, when I was crossing an article, I named it that. I literally called my project The Impossible First. I was attempting to do something that

no one in history had ever done before. People had tried it before me. You know, very tragically, people had literally died trying this project. And the project was to be the first person across Antarctica solo. But as you mentioned, unsupported, that means no resupplies of food or fuel. So I was dragging a 375-pound sled behind me the entire time with all the food and supplies I would need because no resupplies. And then unated means no kites, no dogs, no nothing else propelling me.

It's just me mono-emano, thousand miles, and it had taken me 54 days. Also on my last bite of food, I didn't have nearly enough supplies with me because I couldn't carry it all. Obviously to make that crossing. And because of that, people said, "Hey, this project is impossible. Some of the best people in the world have attempted this. People have died trying this. Like this is impossible." And I named my project The Impossible First, not as like a wink of, "Oh, I'm going to call

the Impossible First to show everyone to prove this wrong." To say like, "This might be impossible, but I'm willing to try." I'm willing to open up the possibilities of them being wrong,

“or maybe you're proving them wrong. Because I believe like when we dare to dream greatly,”

when we set massively audacious goals, we either succeed in amazing, that's that's wonderful, or maybe we fall a little bit short of that. But in daring to dream greatly, we got 90% of

the way there. We succeeded immensely in doing so. The actual, so I always say,

"You either win or you learn. There's no failure." So it's like, "That's the ethos that I've, and, you know, I sit here with 10 world records. You know, I sit here, having had successful business ventures and stuff like that." But that's been built on the backside of failures, learnings over time, et cetera. And my new book, the 12-hour walk, one of the color components of that is breaking down that limiting belief. That fear of failure. So many people don't even start,

"Hey, that goal is impossible. That summits too high. Everest is too far. What's my Everest? It's too far and never going to get there. So they don't even start the process." And that, to me, that is the ultimate failure. Trying something, putting your heart and so on to it, starting that business, iterating, pivoting, shifting, evolving, and then maybe not getting the

exact end goal you want? Amazing. You learn to million things and you're going to apply that

to the next thing that you go after. Oh my gosh, I love this. And I can hear the enthusiasm and passion for me. And we have a guess that really reminds me of yourself, "Wim Hof" was on recently. He's the iceman. And he also is just like so enthusiastic. He also does these crazy challenges that everybody thinks is impossible. And he has like a deeper purpose. His purpose is he wants people to release their beliefs about what is possible with the brain and how he can control

our bodies and what's possible for humans. And I have to imagine that you have some deeper purpose. It wasn't just you trying to prove that you can do something. What was the real drive behind all of your excursions so far? Yeah, absolutely. No, you have to have a why. I don't think the

it's really anything. I mean, it's enough to maybe get you out the door, but it's not enough on day 35 when you're starving in an article to keep putting one foot in front of the other. You know, for me, it's been a cultivating a passion and twofold. You know, one is to push my own body in mind. But in a way, you know, I love telling stories. I love sharing stories. It's why I love writing books and other film and TV and media projects that I've done

because, and then I imagine why you have this podcast. Like, are other people's stories

“have the ability to inspire, to ignite, to have this ripple effect. That's why I love consuming”

podcasts, why love reading books, right? Because other people's stories, other people's learnings are so much to be gained from that. And so for me, you know, part of my mission is to do this for myself, but the bigger mission is to inspire. There's I have a nonprofit that's really focused on kids and kids' health, you know, kind of, I asked them this question, you know, what's your efforts? They asked these, you know, eight, nine, ten-year-old kids to raise their hand and

assembly, what's your, you know, calling my Mount Everest is to make sure that the snow

leopards are off the endangered species list. They're calling my Mount Everest be the first person

in my family to graduate from college. You know, you're sitting there in Jersey City. I'm guessing you don't actually want to walk across Antarctica so low or actually climb Mount Everest. But look about what you're doing. Like, you've got this podcast. You're crushing it. So many people are listening and inspired by your message because that's your efforts to do this. And so a big part of

“that it is inspiring others and ultimately my new book, the 12-hour walk at its core, is just that.”

My first book, and I'm proud of it, New York Times, but so are the impossible first, is my story. It's a memoir of my life and that expedition. I'm incredibly proud of the story in there. But in the 12-hour walk, I share these adventure stories. I share them edge of your seat, thrilling stories, but I also turn the narration back on the reader. I say, I'm not the hero of this story. You are the hero of this story. This book is written for you to unlock your best life.

I'm going to share some learnings, some failures, some ups and downs to my life and the way that's going to ignite your brain excite you. But it's about you overcoming the limiting beliefs. You know, the limiting beliefs, the many of us have. I don't have enough money. I don't have enough time. What if I fail? What if people criticize me? I break down all those limiting beliefs and show how you can actually shift to that possible mindset and begin to unlock your best life. And so that's

definitely one of my deepest purposes and something that brings me great joy. That is exceptional and your book is super action. Well, I can't wait to get into the steps that we should take to take this 12-hour walk that's going to help us reduce and release our limiting beliefs. But let's talk about overcoming the impossible. We are on this topic and from my understanding and from my research, I learned that you went through a really big

setback in your 20s. You graduated from Yale, super impressive. And before you went off on your career, you decided you take a backpack and your surfboard and explore the world and you ended up traveling to Thailand where you suffered a very severe injury that almost left you unable to walk again.

In fact, the doctors put a limiting belief in your head. They said, you probably are never going

to walk normal again and you were severely burned. And so I'd love to hear that story. I'd love to understand what mentally you were going through at the time and how you ended up moving forward. Maybe learn more about your support system during that time and how you ended up competing in your first ever triathlon just eight months later. Yeah. As you said, I just graduated from college. Didn't have a lot of money when I was a kid growing up, actually painted houses every single summer

to pay for books and things like that. But I said to myself, I always wanted to have an adventure. Like, I always wanted to travel a little bit to see a bit of the world and I didn't have the opportunity when I was young. As a kid growing up. And so I said, you know, I had this economic degree from Yale as a swimmer there. Most of my friends, you know, I graduated from college 2006 or had it, you know, off the Wall Street, you know, this is pre 2008 credit crisis and the financial

meltdown. And that seemed like the way to be, you know, big salary, you know, secure future, all this sort of stuff. But there was something intuitively inside of me saying like, no, like,

“do something else first. You know, if you want to go back to that you can, but do something else first.”

And so again, shoostring budget backpack surfboard, eating catering butter and jelly sandwiches,

hitchhiking through countries, sleeping on couches, meat and ran on people. But it was an incredible

experience to be out in the world. I actually ultimately met my now wife in Fiji on the beginning of that trip. And the only reason I was in Fiji was because I bought the world's cheapest student ticket and then I was trying to get to New Zealand. And there were like, there's a 10 day layover on your ticket in Fiji. Like, it was just like, you have to stop here for this period of time. I was like, all right, well, check that out. So, you know, letting the fate kind of dictate a little bit.

But as you said, I, you know, I found myself in Thailand many months into this adventure. And, you know, maybe because I was 22 and didn't have a fully for prefrontal cortex. I'm not sure, but I saw some guys jumping a flaming jumper up, literally a carousine, so jump rope. And I thought,

my literally literally lit my body, the sprayed carousine across my body, lit my body. I'm fired in my neck. Survival mode and kicked in when I needed most, I jumped into the ocean to extinguish the flames, but not before about 25% of my body was severely burned. And I was in remote and rural Thailand. There was no ambulance right. I had a moteped ride down a dirt path to a run room nursing station. And I was on islands, so I couldn't, you know, get to a big city or

anything like that. I had eight certain, you know, eight surgeries over the next week. There was a cat running around my bed in the ICU. I mean, it was a bad place for the circumstance.

And the physical pain was immense. For sure, I wouldn't wish no my worst enemy. But I will never

forget the emotional pain of a moment. The doctor walks and he looks me in the eyes and he says, hey, I hate to tell you this, but based on how bad the your ligaments are burned and your ankle with your knees, et cetera, I don't think you're ever going to walk again normally. You're never

“going to regain full mobility and range emotion. And that was just devastating. I think that would”

be devastating for any person at any age. But, you know, there's a 22 year old kid who was like, very in his body as an athlete. And whatever, it was just like my identity was just like in an interesting, I made one mistake and like boom, like who am I without, you know, that this physical capacity that I've, you know, kind of dependent on throughout my life. The heroin to this story, really the turning point of story is my incredible mother. You know, she shows up in Thailand,

kind of finds me. It takes her four or five days to kind of track down. I'm in such remote part of Thailand. It takes her while to find me, but she gets there in the hospital. And I can only imagine as a mother, what it's like, you know, she tells me now that she was crying in the hallways,

pleading with the doctors for some ones of good news, not getting it. But she actually never showed

me that fear at all. And this is this is the crazy part of this story. Like this is the turning point. This is the thing that changed my entire life. She instead came into my hospital room every single day with this huge smile in her face, this huge air of positivity, daring me to dream about the future. Saying, look, you messed up. We're not going to sugarcoat this. This is the bad situation. I'm freaked out. But life isn't over. What do you want to do on the other side of this? And she kind

of, you know, pushed me on that and pushed me on that. And finally I closed my eyes and I said, I just visualized myself crossing the finish line of a truffle on. And again, turning point moment, she could have easily said, yeah, I said, said to go and look towards the future, but like the legs and the bandages and the blood, like maybe something more realistic, truffle on the front, not in the future, you know. But instead, she didn't do that. She was like, actually,

great, you know what? Let's start training right now. She yells out to the doctor. She goes, hey,

“doc, okay, doc. Can you bring in some weights? And the doctor's like, what are you talking about?”

Yeah, yeah, my son's training for a truffle on now. So I just picture at me. I'm lifting 10

pound dumbbells. There's this Thai doctor looking at me like this stupid American guy never in a

walk. No, I tell him he's training for a truffle. This is ridiculous. But it was fixed in my mind. And definitely, no way out of had that without my mother's daily support, not just in that moment. It was several months I was in the Thai hospital, flew back to Oregon, where I was from. It was in a wheelchair. I hadn't taken a single step when I got home. She taught me how to walk again and one step at a time. But still competing, thinking about this truffle on. And then, you know,

fast forward, I did want to get out of my parents' basement and get on with my life and start my career. So as you mentioned, that the one time I had a quote-unquote real job, I took a commodity straightening job in Chicago. I thought I'd work in the finance industry. And yeah, I was still banged up and bandaged up when I took that job. But I started my career. But I signed up for the

“Chicago truffle on to honor this goal. And just 18 months after being burned in this fire, I started”

this truffle on started the race. Completed the race, you know, miles swimming 25 miles of biking, 6.2 miles running. I get to the finish line. I cross this finish line. I can't believe it. I've overcome, you know, this big a step back and kind of proven to myself that I can be able body and whole again. But to my complete and other surprise, I didn't actually just finish the race. I actually won the entire Chicago truffle on placing first that of nearly 5,000 other participants

on the day. But I don't share that story as saying, like, oh, I guess that just means I'm a superhuman athlete and I can do whatever the hell I want. Like, whatever, that's not the point at all. And that's not the way I feel about it. The way I feel about it is exactly what we're talking about before is that I was living in a moment of fear, a moment of doubt, a moment of understandable limiting beliefs. And as you said, the doctor put that limiting belief on me,

you are never going to walk again normally. Doctor says a diagnosis is very easy to just be like, yeah, okay. Like, that's the deal. He's the expert. Right. He's the expert. But in the end, my mother opened the door to what I now call very fondly a possible mindset. She says, look, this is bad. There's limitless possibilities on the other side of this. And so that lesson,

about me. This is story about all seven billion of us on this planet is that we have reservoirs of

untapped potential to achieve extraordinary things in our life. But it all starts with our mindset.

“And then we can cultivate and flex and develop that muscle. I love to say the most important muscle”

any of us have is the six inches between our ears. And we can flex and develop that. And the 12 of our work book is ultimately about how we can all do that and harness that power. The possibilities are limitless. And so it's weird to say, but sometimes our biggest setbacks and our biggest hardships buried in the need of the stress and the anxiety and the fear and the pain of those moments are gold or lessons. And I wouldn't be sitting here with 10 world records. You know, I wouldn't,

you know, it's crazy to say, but like all of my world records, I use those legs. But the legs

after they had been burned. Not before they had been burned after they had been burned. Because my

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is pure gold. So, there's a couple lessons that I see in this. First of all, I feel like a lot of

people think that when they're going through a tough time, they need this huge support system. They want like 10 people around them supporting them. Really, if you have one person in your corner

to help you if you're in a bad situation. And there's some people unfortunately who don't have one person and what advice would you give to somebody if they didn't have somebody in their corner that way that you had your mom? Because I do, I was thinking about this and I was going to say, you know, if you have one person, but there's some people who don't have anyone to help

them when the time gets tough. So, what would you say to that? I'm blessed. My mother's amazing.

I have an incredible wife as well who has been so supportive and has got me as some tough spots I've called her from the summit of Everest. The core of my titan Antarctica crying and sobbing and she's talking me off a cliff quite literally. But, you know, it is a good question. If you didn't have that person, what I would say is this, is that I think cultivating community

“is hugely important. I think the people, you've probably heard it said before, the net product,”

the five people you spend the most time with. And the question is about not having anyone around you. What most people, I would say, very, very most people in this day and age of connectivity, they have connection to the internet, right? They have connection to people that maybe are not they're sharing physical space with, but maybe they're famous, they're not actually talking to

or having a dialogue with. I imagine most of listeners have never sat down and actually talked to you,

right? But here's the thing. The internet, social media, all this stuff can be extremely toxic. We all know this. We all know the person on your Instagram feed that triggers you, that makes you feel bad or whatever. But the opposite is also true, right? Podcast, the internet, media, etc. It can be the other thing, which is, so if you're, if you are actually in a place where you are so alone right now, you don't have a single person to support you, first of all, get rid of all those

people in your social media feed that are continuing to make you feel bad. Right now, pull out your phone, unfollow, that will feel amazing. But then all of a sudden, fill up your brain with the access to, you know, this book, as younger profiting, you're listening to right now. The amazing, there are people that are sharing wisdom, advice, etc. And so that one person in your corner can be somebody that maybe you haven't even met. You know, I think about that as my, you know,

I have mentors in my life who have been dead 100 years. But I've read their books that, you know, that they have profoundly impacted my life because their words are written down and I've lasted

“the centuries or the decade. So that's what I would say to that person. I love that answer,”

good answer, Colin. So the other big takeaway from this is that you used a big goal to get out

of a rut. And I always do this. Every time I've ever failed in life, the way that I get out of being

depressed, I've never had a bad health issue like that. But if I ever got fired from a job or something like really devastating happened, the first thing I do is think of a new challenging project to basically distract myself with something positive, learning something positive and just taking some positive action towards some new challenge. In my opinion, that is the best and fastest way to get out of a rut is to focus on something new, which you did with the triathlon, right? And so

I feel like those are all such great takeaways to your story and, you know, you're just such an inspiring person. So let's get back into how you actually started making money doing this because like we just talked about, you only had a job for like, you know, a handful of months, a real corporate job. And then you started taking on these challenges. You did one after the other, you started climbing mountains and Mount Everest and going through Drake's passage and sailing.

“And how did you actually make money? Like, what's the business model behind that?”

No, it's a great question. So, you know, with the 12 hour walk and again, I'm jumping at the bits of share, the fuller mess you do. I know we'll get to that, but it's good context. No, it's good context here, which is I start before writing this book and we'll get to what it's all about. I said, I want to help people unlock their best life and people define that differently. Like, people define what that looks like, right? That can be making a million dollars. That can be

saving a million lives. That can be spending more quality time in my family. That can be, you know, traveling the way you're right. There's no right answer to that question. Again, it gets back to that. What's your effort? It's your effort. It's not my effort. It's your effort. But the number one question, when I pulled my audience, when I talked to people, what is standing in the way of you living in your best life? The number one response was, I don't have enough money. I don't have

enough money. And it, which is, you know, if you reverse engineer that, it's basically people saying, if I had more money, I would be living my best life. Now, I could probably poke holes in that as well, but I have gone from a life of being a kid who didn't have very much money to now at this face of my life to having cultivated quite a bit of abundance financial success. I had an eight figure exit with a business that I started a couple years ago. You know, I've gotten, you know,

I've had that success in my life. Now, I've worked hard for it. A couple of things. One is how did it actually start? Like, in that moment, I actually, from my corporate job, when the Chicago

this story. Wait, you weren't walking a year ago. And now you won this trial. Like, this is crazy.

“Do you want to continue to focus on this? And he said, I would be your first sponsor if you want to”

meet it, if you wanted to pursue this. Now, what was clear, and he even said this to me goes, but you're on a bright path. Like, you have this financial career, you have this education, et cetera. If you keep doing this for the next 30 years, like you're going to make money, you're going to do quote unquote well for yourself, et cetera. And what I'm offering you is, you know, basically, a few plain tickets. You can sleep on your friends' couches around the world,

and, you know, eat some peanut butter and jelly sandwiches. Back to basically what I was traveling around bumming around the world. But here's the difference. If you want to follow your heart to it, I wouldn't quit my job on Monday. I literally walked in my office and quit my job that day. Not exactly knowing how the business plan would work in the long run, but trusting that instinct, trusting that God. And I do get deeper into that in the book. Now, what the has turned

into is, I have figured out a way, and to me, this is what my best life looked like. This is not for everyone, right? Is, how can I do the things that I love with a full heart, full of passion, and still create monetary success around that? Because I'm a big believer in economic solutions

“of things. I think we can have, I can have the most impact, and my nonprofit is thriving at a”

tire's level. When I am also taking care of myself financially, because then I have more energy, more freedom, more flexibility, et cetera, right? When I'm stuck in this mindset of scarcity, I can't have that impact, you know, on the world. So, look, it's been iterative, but I'll tell you, I'll tell you one story from the beginning, and I think this kind of sums it up in sort of the mindset essence of this, which I think people can apply, which is 2014. So, I raised triathlon for about

five or six years professionally. Twenty-five countries, six continents, I don't save any money, but it's just enough to get by, but I, you know, I cultivate this passion for pushing my body, this curiosity level. Then, in fall of 2014, I'm on a mountain top, and I've got diamond ring in my pocket, and I asked my long-time girlfriend now life to marry me. And 2014, we're in our, you know, mid-to-late 20s at this point, and, you know, again, I love this idea of a

possible mindset. I love the idea to dream big. And so, in this moment of this, like, turning point

“moment in our life, we kind of have this brainstorm on this mountain top that says, like,”

what do you want to do? Like, what do you want to do next? We're going to be together forever. Like, what do you want our life to be like, family, you know, what, like, let's just talk about it. So, this super amazing brainstorm, pull of like all these high vibes, and I say, look,

one of my childhood dreams has always been to climb Mount Everest. So, I want to do that somehow.

And I was like, in triathlon, I was like, I feel like I still want to push my body as an athlete, but maybe in a way that has larger impact or so. And we get on this idea of, there's this thing called the Explorers Grand Sam, so that's the kind of the tallest mountain on each of the seven continents go to the north and south pole, not includes Mount Everest. And I say, what if I do that? But I set the world record for that. So, instead, you know, people use it over 10 years, but I was like,

what if I do it nonstop over four months, you know, you know, one mountain, next mountain, et cetera, and with the media exposure of that, it will allow us to have a platform around goals, around health, and wellness, and we can start this non-profit, hopefully inspired tons of kids and how it's impact. Just amazing conversation. Then we get back, we come literally down from that mountain, and go back to our one bedroom apartment in Portland, Oregon, and a time in our life where we have

a lot of very, no abundance, mostly scarcity in this home in our life. And this is the moment where most good ideas die. I know there's a lot of entrepreneurs listening to this, like, this is the moment. This is the moment when you're like, having some beers with your body, and you have come up with

this amazing business idea, and you hash it out in the back of a napkin and all this first stuff,

but you wake up a little hungover on Sunday morning, you're like, yeah, man, that business only works if we can raise $5 million and have funding from this massive pee firm or whatever that is, right? Or, you know, unless of a business context, you're like, you know, out with your body, like, oh, we're going to run that marathon, we're going to train all year for it, we're going to do this, whatever, and you wake up, you're like, yeah, man, I don't even want to go on a run today,

let alone, like, for the next, like, six months, right? Jenna and I wake up in that moment quite literally, like, this project, it turns out we map it out on a little spreadsheet, like, it costs a half a million dollars straight up. If that's not like making anything, that's to go to Everest, that's to, like, the North Pole, the South Pole, the logistics, the just kind of infrastructure around this project, so it's going to cost about a half million dollars. We've got

10 grant to our name between the two of us at this point in our life, and like, that's it. So, here is the lesson in this. There are two mindsets. One is a mindset of scarcity, and one is a mindset of abundance, right? The scarcity mindset, similar to a fixed mindset in a different context, says, well, I have 10 grant, and the thing I want to do costs 500 grand,

I'm never going to be able to do this thing, and so therefore I'm just not going to do it.

We could have easily gone that way. But again, that possible mindset, which means a catch-all

wait a second. Okay, I've got 10 grand right now, but what else do I have?

“What else do I have in my favor? Okay, I've got the internet, I've got Google,”

I've got, like, a handful of friends that I can ask a few questions to, and it's a long story, like, for the next 18 months, Jenna and I knocked on every single door, told people, I'm climbing these mountains, like, you haven't even climbed these mountains, I don't think it doesn't matter, I need to half million dollars, trying to find sponsor, trying to find

funding, trying to find this, and here's what happened. A thousand people said no to us,

a thousand people, quite literally. Now, it's getting to be two months before we're leaving for this thing, and we are still head up in, like, we're doing this. We've raised, like, 30, 40 grand, we still got, like, several hundred thousand ago dollars to go, and I'm, I'm getting nervous, I'll be honest, we've been working as for a year and a half, we finally picked a date, well, you gotta leave on this depart today, whatever. I can't invite it. Friend of mine says,

"Hey, man, I know you're still trying to raise all that money and you're, like, well, short, just as a piece of inspiration, there's this woman that I want you to meet." And I said, great, at this point I was willing to talk to any literally, talk to him, I tried my pitch on a thousand people and it kept failing, I was like, "I'm maybe I'm doing it wrong." So he invites me to the spin class, but he's like, "I'm, like, a spin class at an LA fitness, like, I'm a professional

athlete, I'm not gonna go to, like, a group, I'm like, my ego's getting a very, I don't know, group group fitness class, like, you know, LA, what are you talking about? He's like, "No, not just comment, and I'm like, fine, whatever." So I come to the spin class. I walk in, there's this woman, she's trying to meet 50s, she's already hitting the spin by car, she's sweating, like the class hasn't even started, but like she's hitting it hard, and he goes,

"Oh, my friend Angela, you go, "Hey, meet my friend, Kathy, Kathy Colin." And he goes, "She was a world record holder, and she just laughed, she goes, "Oh my God, they're bringing that up,

like, a million years ago." And she's like, "When I was 19, I said the world record in the 5K,

you know, this is literally 34 or 30 plus years ago for her in her life." And I was like, "Oh, that's cool." And she goes, "You know, Colin's trying to break a world record himself, tell her about it." So it comes out of me. I said, "Look, trying to explore Esperance Lam, I got this non-profit, I don't want to inspire kids, that I did a job, and she's like, "Oh, cool, cool, that's awesome, good luck with that." Spin class starts. I'm sitting there on the spin bike on. What the hell am I doing here, man? Like, this is like, "What the heck am I doing here?" And,

I get done with the spin class, I'm about to leave, you know, wiping myself down with the towel, whatever, wiping the bike down. And she goes, "Hey Colin, I've been thinking about you think, come back over here." My husband loves this kind of stuff.

“You know, you should tell him about it, and she waves over this guy across the room. Guys, salt and pepper hair, walks over, hi, hi, how are you, I shake his hand.”

She was telling, and again, not pitching this guy enough, and I'm just like giving like the 30 seconds for our walk-out spin class. Give him the story. And he goes, "Wow, are you happy to be looking for sponsors for this?" And I'm obviously my ears perk up, I'm like, "Well, indeed I am."

What, uh, he goes, "Yeah, I think the company that I work for might actually be interested in something like this."

And so I go, "What company do you work for?" He goes, "How work for Nike?" And I'm in Portland, Oregon, like, "I mean, that's like the dream of all dreams, I think it's for most people, and I'm like, importantly, that's what the Nike Brody Headquarters are." Like, that's like the dream of all dreams, sponsorship, I think, for any, like, athlete or whatever, right? And I'm like, "Oh my God, uh, great." Eight months before this, Jenna and I had actually spent the $10,000 all the money we had to build a website.

That was our plan. We said, "We at least have to have a good enough website." Let's spend all of our money on it because we're going to try to raise this money. Someone at some points can ask us to see our website and it's going to have to look good. He literally says, "We're forward to me." He goes, "Do you have a website or something?

“You should email it to me on Monday." And I'm like, "Yes, I do have a website.”

Can I get your contact, everybody?" He goes, "Yeah, no problem. He grabs Russell's supposed to make. Let me get a card for you." Poles out of business card, hands it to me. Look down. Mark Parker, CEO Nike. Oh my God. Oh my God. I was just like, "Oh my God." Now, what is the moral of this story? Is the moral of this story? Yeah, you just got super lucky. Like, "Good job. You met the freaking CEO of Nike in a spin class. I would argue that

that is not the truth." My mom said to me and I love this line. She goes, "Luck comes to those who are prepared. Love comes to those who are prepared." The scarcity mindset, 18 months earlier said, "Don't even try this for a day." The abundance mindset says, "Keep pushing. Keep finding a way. Keep knocking on the door." Right? And we talked before, you know, you either succeed or you learn. Well, you could have said the thousand people that said,

"No, to me before that, I failed. I failed a thousand times." But guess what? Every single one of those times, maybe my pitch got a little bit better. Maybe my confidence got a little bit more sharp. Maybe my, the way I articulated my idea was just a little more polished. So that when the person who could quite literally change the fortune of my life was standing in front of me, it came out with authenticity and passion and right place right time. But the essence of that

point. You set that big goal to get out of the rut. But then to actually get out of the rut,

“you have to keep chipping away at that goal every single day. The scarcity mindset says,”

"Yo, you've got 10 grand. You're never going to make 500 grand if you're this thing." The

abundance mindset says, "Build a website with your 10 grand and then go knock on a bunch of people's doors quite literally and figuratively." And you know what? The universe might just conspire to make your dreams come true. So as a lot's longer answer to, you probably expected, and there's even longer answer to how I've built all the pieces of business over time. But it's from that mindset. And that's what any single person walking this planet can apply. That's for sure.

Oh my gosh, I'm so thankful that you shared that story. I feel like that's a story that everybody needed to hear. And I love that, you know, you showed up. That's also part of the battle when you're trying to accomplish a goal. You need to show up. You can't expect things to fall on your lap. You went to that spin class even though, you know, it wasn't the most exciting thing to you, but your friends said, "Hey, there might be a little opportunity for you here.

And you went out and you took it. And you did your best and it led you on to this extraordinary life that you guys have." So what a great story. So let's move on fast forward to 2019. In between all that, you've had lots of crazy excursions. You've written all about it. People can look up,

look it up. But let's fast forward to 2019. And at that point, you attempted the world's first

completely human-powered ocean row across of Drake's passage. And a year later, COVID hit. And that really made all of your adventures come to a halt. And during the pandemic, you decided that you were going to do something. You were going to take a 12-hour walk. So let's talk about

“that. Why did you think about taking a 12-hour walk? What inspired you to write your new book?”

And, you know, why did you take such a long, long-ass walk? Why is it a long time? Why am I inviting every person? Listen to this to take their own 12-hour walk. We'll look. I got to go back in time and tiny bit, which is just a set of context, which is when I was walking across Antarctica for 54 days, 12 hours was my daily cadence. And there's a reason to that, mostly because if I walked any less, I was quite literally going to run out of food. So I was born in 10,000 calories a day,

and I was eating anywhere between five to seven thousand a day, which means I was on a three plus thousand calorie deficit from day one. By the end, I was a bag of bones, ribs sticking out, hips protruding, frostbite on my face. You look at my Instagram, you see pictures, there's like black tape on my face. It was so beautiful. My minus 40 degrees, minus 80 windshield regularly. But if I took even one day off, I had no hope of making it to the

other side. So no matter how bad the weather, how bad rough the condition, I walked for 12 hours. Now, in that time, this at some points is felt like a terrible idea. But I also, before I left, I decided to delete all my music, all my podcasts, all my content, whatever, to actually spend the time alone in Antarctica in deep silence. Because I thought, by trying to distract my brain, it might work for a while. But the ultimate depth of this experience was going to come from tapping

into basically a flow state, this this walking meditation of sorts. Now, there was many times what I thought now, that was the worst idea ever I would love a podcast right now, somebody to talk to me, because being alone for 54 days in Antarctica, this place that's trying to kill you every minute is a deep place to go on your mind. But ultimately, my thesis proved to be true, which was on the second half of that journey, as my body declined. As my physical ability

started to decline, my mental acuity actually started to strengthen. I felt so tapped in, not just so the competitive nature of becoming the first. And I was actually racing another guy out there, which is a whole other different story. That was a crazy battle happening out there. But I was pulling this sled and I tapped into day after day of flow. And what that actually led me to was way more than, you know, not, oh, hey, Colin, you know, you're talking about purpose.

You know, I did it. I did it. I'm amazing. Put my name on the front page of New York Times.

I'm humble by that exposure and all that sort of stuff. But that's not what was about. What I got tapped into was fulfillment, purpose, gratitude, love, love of family, love of career, love of passion, love of building things, love of impact. Like that felt just like squarely in my body, mind, fulfilled. And I think most people, unfortunately, are walking through life pretty unfulfilled, pretty unhappy, wishing they had more, wishing they had something different,

you know, kind of stuck in a rut, so to speak in life at some time. But I thought, wow, I got the other side of an article and I figured it out. Like, I've hacked it. Like, I've got this. I can carry this with me. This inner strength now forever. And that was true for a few years. I'll be honest, you know, I had some big wins, it's some success isn't really generally

“woke up feeling pretty great. And then as I think we all remember, the spring of 2020, the world”

just comes to a crashing halt. And, you know, fortunately, I wasn't sick with COVID, but reading the news every day, the fear, the uncertainty, the borders are closing. Stay in your house.

it's all the different factors in that moment. It just really disrupted my mental health and

“a really significant way. And I found myself, I was my wife and I went and basically locked”

ourselves with a lockdown in a small house on the Oregon coast. My family has just me, me, my dog and my wife and this little cabin is tiny little town. And my wife looks over me one day and she's like, hey, you know, you don't seem like you're doing it. I'm like, I'm not. She goes, I mean, just throwing it out there, like you haven't changed out of pajamas in like three or four days. You just been sitting on the couch, like doom scrolling

the news on your phone and like reading these like intense headlines. Like, you know, she's like, hey, like, just check it in. Like, and I was like, no, you're right. That's not that back. Once the last time that I felt, you know, somehow a little bit more connected than my mind Bonnie and spirit.

I said, it's weird, but it was when I was walking across an article alone, even though it was so hard,

even though my body was so beat up, even though it was the depth of of challenge and despair sometimes, I actually felt really lit up in that moment. So I said, I'm grasping it's draws here.

“But I said to my wife, Jenna said tomorrow morning, I'm going to wake up. I'm going to go for a walk,”

12 hours, all day, just like how you used to do an an article. And she just kind of laughs, just like, certainly like whatever. And it's one of the few things you can do during a lockdown, walk around by yourself. And so I walk outside 20 minutes into this walk. My phone buzzes in my pocket. And I instinctively reached down for it. And my buddy's text message texting me, you know, I'm going to text him back, whatever. And I'm like, man, I just been like, doomschooling the news,

staring at social media, like, maybe I don't need my phone for this, like, what? Like, I just instinctively put my phone in an airplane mode and keep walking. So I walk, walk down, they were in coats. I take breaks, and everyone I'm out there all day long, 12 hours alone, no music, no podcast, nothing alone in my head. And I walk back in the front door over house. My dog jumps up on me. And my wife says to me, she goes, you're back. And I'm like, yeah, I told you, I come back after 12 hours. She's like,

no, you're back. She knows me so well. She could just see like in my eyes that like the reset, in my body, my spirit was instantaneously profound. I didn't even have to say anything. She's like, you're back. Oh, it's so good to see you. That in that way, in a more greater context than actually just being physically there, right? And so I was like, yeah, I feel better than I felt in so long. It's a stronger in my mind, reset, et cetera. I'm so glad I did that. Now I thought, look,

I'm the guy who walked across an order because so I'm the guy who've done all these ridiculous things, physically, you know, tap deep into my mind, all this kind of stuff. This is just me, like hacking back into my own ability to do this. But it's COVID. And so all my friends and family members are calling me. They're having tough times where Zoom call on, where FaceTime and everyone's like not doing well, different people from different backgrounds. And I started telling

people about this. I said, hey, look, I just did this thing. And a lot of people took me up on it. Young old fit, not so fit doesn't matter. And I said, look, it doesn't matter if you go one mile or 50 miles, take as many breaks as you want, but take the day, the 12 hours in silence to be outside. Before I knew it, dozens and dozens of people were trying this. And every single person that I knew to come back from that walk came back with that same, your back lit up way, this same,

you know, and again, it looked different for different people, but stuck in this job that I was frustrated with. And now I have a way out of that. Or I've been thinking about this goal. I'm actually going to apply myself towards it. Oh, wow, this business idea that I've kind of had in the back of my mind had 12 hours to think about it. And now I'm jamming on my computer or my partner. And we were like going for it. Like every single person I knew to take that walk had this shift.

And I take this as far as my 77-year-old mother-in-law she did the 12-hour walk for her that looked like walking one time around the block of her, you know, her neighborhood and it's sitting on her folklore chair an hour. There's no right way to do it other than to take the day. What I have become extremely passionate about why I wrote the book to 12-hour walk in the book, there's rich storytelling. In the book, you will be lit up with advice, adventure, how to overcome all of those

“commenting limiting beliefs. I don't have enough money. I don't have enough time. What if I fail?”

What if people criticize me? The common things that are holding us back that we've all dealt with in our own minds, myself included. The stories that I share in there are, show me showing you how I have been in all of those moments myself. But I figured out how to overcome them.

But at its core is this call to action of the book. The book is an essential companion to the

call to action. I encourage everyone to pick up a copy. I'm very proud of it. I think you're going to love it. It's going to change your life. But at its core is this simple call to action. The book is called the 12-hour walk. Invest one day, one day, conquer your mind and unlock your best life. Because I have found by literally putting a date on your calendar, stepping out front your door, taking this 12-hour walk. Again, as many breaks as you want. If you're in a big city, it doesn't matter.

Ambient City noise doesn't negate your sound. This is your sound. This is your commitment to not listen to music and podcasts and listen to your own thoughts during this time. I have seen people shift radically from a mindset of limiting beliefs. A mindset of things that are holding back on the other side of this walk by taking this moment to check in with yourself in this deep way.

inspired 10-millimeter people to take this walk. It's not because I don't get a dollar for every

person that takes the walk. This is free out your front door wherever you live. But this is a powerful

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outcome of meditation, but meditation is really scary for people. And to me, meditation like is boring, right? Like, I'm an active entrepreneur. I have ADHD probably taking a 12 hour walk seems

“doable. You know what I mean? It seems like it's a little scary. I know you have to be completely”

alone. You got a really unplugged, but you can, like you said, you could take as many breaks as you want. You don't have to necessarily go that far and you just have to set a day and you can potentially like really think through some limiting beliefs and overcome your Everest and figure out how you can accomplish your biggest goals and having that alone time is so key and I feel like giving people that roadmap is so helpful. So I'd love to go over the six steps with you. You know, you talk about

six steps to take a 12 hour walk and you need to prepare. The first three steps is all about preparing. The first step is to commit the second is to record and the third is to unplug. So I'd love for you to kind of just walk us through the first three steps and then I want to talk take a moment to talk about some common limiting beliefs and then we can get to the next three steps. Yeah, for sure. So the first three steps is commit. I mean, that's the big one, which is you're listening to

this podcast right now and you're thinking you're still, I always say the 12 hour walk journey

actually starts right in this moment. The 12 hours of the walk is it's obviously very the profound

for the first idea and your mind might be going, well, maybe maybe not. You know, I have these limiting

“beliefs where what I've found is actually this moment is actually where it starts because I am”

holding up a mirror to you just by suggesting this to you. People's brains do different things. They

go, oh my god, amazing. I'm going to do it. I'm signing up now or oh my god, this terrible

deal. Most people are in between. Well, I would do that if I didn't have such a busy life in the kids and the this. Oh, I don't have enough time. Turns out that the limiting beliefs, the people apply to the 12 hour walk when they're considering it, are more often than not the same limiting beliefs that they're applying to on loop to many, many, many, many, many different things that are holding them back in their own life. But by taking step one by committing, you rewrite that. I call

them limiting beliefs on purpose because they're not, they're beliefs. They're not limiting truths. They're not limiting facts. They're beliefs. Beliefs can be rewritten by committing and taking step one. You're proven to yourself. Yeah, I had that limiting belief. I didn't have enough time, but you know what? Three Saturdays from now. I'm making the time. And so on that limiting belief comes up on the other side of your walk after the fulfillment of the walk, you

search go, oh, I'll recognize these limiting beliefs. And sometimes when I push back against them, the outcome is positive. I can make that limiting belief voice quieter and quieter. So step one is huge commit commit. You can pick a day on my website 12 hour walk, calm, sign up, that commitment, even just writing that down and you're committing to it. And I'm holding you accountable to it. That makes a difference. If you're looking for actually more participation, September 10th,

I'm inviting mass participation in the walk. I'm walking that day. You're still walking from your front door. You're still walking by yourself. But there is a knowledge that there are lots of other people out there doing that in the same moment as you are. Step two, record. So this is meant for us to be able to have a little bit of something to look back on. And so I want you to set

“intentions. The book walks you through limiting beliefs. The book is essential campaigning because”

it opens up some ideas and thoughts sort of around what you're working towards. But when you sit to your front door, you know, we all have these phones in our pocket. Myself included. It's like, fine, let's use that for a second. Put your video camera on. And this is a video for yourself.

Hey, I'm doing this 12 hour walk. I'm a little bit nervous. I've never done this before. God,

I can't remember time. I was alone this long. But on the other side of this, I want to act similar to meet my mother in that hospital room saying, hey, what do you want to do when you get out of there? Set that intention. Set that goal. Because more than anything, that ripple effect of like in your subconscious is extremely powerful. So you record that for yourself to look back on later. And that number three, very important. Unplug. Unplug. You put your phone on airplane mode.

Now, I have actually funny enough created an app for the 12 hour walk. So you think that's hilarious. It's just whole things, but I'm plugging. You're not having your phone. Why would someone do you create a app for this? Well, here's why. Because most people are thinking in itself, but I would need Google Maps because I don't want to get lost. I need a timer of some kind that counts down the 12 hours so I can check. I'm said, great. Great. I've created an app for that.

The app tracks you on your walk in airplane mode. The GPS works in airplane mode. You can see a line of where you walk. You can zoom in and out on Google Maps inside of the app. Great. So you no longer have that excuse. And it also has a clock. So I have created an app. You download. You want plug. You put an airplane mode. You hit start. It starts tracking you. You shouldn't need to look at anything else. You don't have to check it on your social media that you don't need to take your phone

out of airplane mode. But the unplugging nature is really a foreign airplane mode. Put this tracking on just so you know where you're walking and then then you begin. I love that. So part of this whole 12 hour walk is to think of your Everest first. So I'd love to take a moment to it. We've mentioned it a few times. What is an Everest exactly like how do you define that? To me, I had to find that as as a big goal, you know. And again, I used that terminology one

on an adventure explorer and I've climbed Everest twice. But it's because my childhood dream was literally to climb on Everest. And so I'm like, that was mine. But I don't expect that to be most other people. I expect you to want to go freeze your butt off in the middle of an article by yourself. That's probably not your hope dream or goal of any time. But what is your Everest? What is that goal?

“And I think as you said to have that goal is a hugely important sort of determining factor. You know,”

I've come there's a little bit of departure from the question, but I think it's important here because I've come to think about life a little bit on this of a scale of 1 to 10. Now, 10, being our summit moments, 10, you summit your out of it. You make that achievement. It's the high high. Or maybe it's, you know, not an achievement externally, but you have your first child. Are you falling? These are the peak moments of life, 10s, right? And ones are a lowest moment.

A lowest moment. I mean, just medium burn in that fire being told I would never walk again normally.

A massive setback, you know, your company starts goes bankrupt. Whatever that is, that there's a low moments like those are terrible. No one really wants to experience those. But when I think

to the ones. In that, I didn't experience my tens in spite of my ones. I actually experienced my tens because of my ones. Now, most people in modern society, unfortunately get caught in what I call the zone of comfortable complacency, the zone between 4 and 6. Like, you have a job. It's fine. You don't love it. You don't hate it. You go every day. But it's like five, five. This is genius. Or even dating somebody for a while, right? And like, you'd be dated for a few years. You live together.

It's not toxic. It's not abusive. It's not like a bad situation, like, you know, horrible thing. But you're just kind of co-existing. Your co-habitans is like five, five, five, five, five. I have found that people live in the zone of comfortable complacency from 4 to 6 because they are so worried about experiencing a one. They're hedging so hard against not experiencing any of the low moments of life that they actually were ends of happening is you take off the table,

“the tens. You take off the table, the tens. You have to be a willing to experience some of the”

ones to actually experience the tens. People ask me all the time, Coney Donald is dangerous, high-risk stuff, aren't you afraid of dying? I'm like, look, the last thing I want to do in the world is die. I visualize myself as an old man with my wife, a grandkids around me. That, I know that that's going to be the end of my life. But I'll tell you what I'm more afraid of than dying. I'm afraid of not fully living. I'm afraid of not fully living. And a life lived only in that

zone of comfortable complacency that is the biggest fear of all. So when people think about against your initial question about what's your Everest, what's your Everest? What scares you a little bit? Well, it might be hard some of the time, right? You have to be willing to embrace that. This 12-hour walk even for people is a step outside of the comfort zone. Will your feet get tired at some point if you're on your feet for a better part of 12 hours? Absolutely. Are you

going to get stuck in some loop in your brain because you're not used to be able to distract yourself by your social media? Yep, you are. Meaning you're going to experience maybe not a one, but maybe

a two or a three or some moments of discomfort. But I have never known anybody to get back to their

front door, not experiencing an eight, a nine, a ten, this peak moment. How many days in our life that we not even remember? What'd you do last two days? What'd you do a month ago? What'd you do this? This 12-hour walk imprints on you. But in a way that allows you to go, oh, if I just for one day can prove to myself that actually a little bit of discomfort, a little bit of a shake about

“to the norm. Not another blah, five day. Can exist for me? How can I go chase other things in my life?”

And that Everest allows you to anchor that and go, oh, now I see the journey is not necessary linear, but the negative or the harsh remotion of that are actually a pathway. The ones are opening up the door to the tent. I have to say that was like maybe one of my favorite five minutes of this podcast ever. Like that was so good. That was so freaking good. So Colin, I want to go through a

couple of these limiting beliefs in sort of a quick fire way. You went through the first one that

I wanted to go through, which is being uncomfortable and you said that beautifully. So another common limiting belief that people have is that they don't know what to do, right? They don't know where to go next. They don't know what actions to take. What is your guidance for people who don't know what to do next? So one of the things, and again I said before, I'm a passionate Carol direct to Vote, the woman who originated the concept of growth mindset, but where the

possible mindset to me encompasses both growth minds and some other elements and something that she doesn't talk about is intuition is intuition, this inner force, this inner knowing. Now, I'll leave it to you because we're nowhere limited time here to actually buy the book, read the book, this entire chapter, but it's a chapter about me being on a mountain in K2 and experiencing some significant tragedy, where intuition actually quite literally, in this instance,

saved my life. And I know this is rapid fire, so I'll be concise here. The fact the matters,

“what I've realized in many, many big decisions in life is you actually do know. You do know,”

you do know the answer. And look, I'm a very analytical guy myself. I've found myself, you know, making the pros and cons list a million miles longer that will logic you through something

or whatever, it can be useful at times. But here's the thing, I give a couple examples.

Say you just got offered a job on the other side of the country, big job, you know, you know, more pay all this kind of stuff, but you got kids, you got a 10-year-old and a 12-year-old, and they're like ingrained in sports and community and whatever. And moving across country at this base of their life is going to be disruptive. I do not have the answer for you, what that is, and you can make a million pros and cons, but I bet if you actually listen to your intuition,

you've been dating the same person for how many years do you think? Well, I'm 30 years old, we've been together for four years, like should I go buy a diamond ring and like make this official, you know, put a ring on it, whatever. Like the answer might be a resounding, yes, this is my

“person, whatever, or it might not be that. But here's the thing, you actually know the answer.”

You literally already know the answer. You don't have to make the pros and cons list. So the 12 hour walk, one of the beauties of the 12 hour walk, and specifically around this

living belief, is you can distract yourself, you can make a million to do useless and, you know,

pros and cons and kick a decision down the curb. Go spend 12 hours by yourself when you have a big decision that you think you're going to weigh. I'll tell you the voice that could cloud, you're intuitive voice, you're gut. And when you can intuit into that, what I say, when you know you know, you already know, and that, the stillness that we don't allow ourselves too often this modern society, that stillness allows that intuitive voice, a voice that quite

literally save my life in the mountains and has guided me in all sorts of other decisions I made when you know, you know, and that's it, you know, act on it. So true. Okay, one more last limiting belief. And this one is my favorite excuse. I hear this is excuse all the time, and that's I don't have the time. This is one that I feel like people really just limit everything because they just act like they have no time. Talk to us about that. You know, it's the most common one

and it's definitely the most common one that applies to the 12 hour walk, and my publisher hates what I say is because it's like bad grammar or whatever, and I'm like, you don't have the time, you don't not have the time, meaning like, for the important things in your life, you make the time,

“and here's the thing. I tell people, I don't have that time for the 12 hour walk, and I'm like,”

okay cool cool, yeah, I got it. So like just random other questions when I'm talking about 12 hour walk anymore. Have you seen Game of Thrones? All man love Game of Thrones. So good, like hum that last episode though, it's about I'm like, okay, so you have watched 71 hours of Game of Thrones, and you're telling me you don't have the time, or like, you know, our phones do this now, right? They track our, you know, you can see how long I've been in social media. Look, I'm on social

media. I love social media. It's a great tool. Like, I waste my time, sometimes whatever,

but I never find myself the excuse that I don't have the time. It's that what it is is,

I'm not prioritizing my time. I'm not prioritizing my time effectively, and I'll go one step further when it comes to self-care. Ultimately, the 12 hour walk is an investment in yourself. One of the most common ones, particularly with people with kids or kids and a busy job, etc, I don't have enough time, because I've got this busy job that's important for me to support my family, and then on the weekends, I got to be at my kid's soccer games, the ballet recital, the disk, that that, whatever. And what they're

saying is they're actually saying something with high integrity. I don't have this time for myself, because my priority is showing up for my family, my community, being there for others, which is highly admirable. But here's the catch 22 in that. Is that you get tired, you get worn down, you snap on your kid, you show up tired of the office, you're not as creative with whatever project you're working on, because you didn't take any time for yourself. We have this myth in our

culture that self-care is somehow selfish. But I rewrite that in the book and I say self-care is self-list, meaning the 12 hour walk is one day. It is one day. If that makes you a better parent and a more present parent for the next 10 years, that was a worthwhile investment. The one soccer game you missed this weekend, kind of a bummer in the short run. But the fact that you show up for your kids even more connected present way for the next decade, because of taking that time,

because of taking that self-care, that is 100% worth it. So look, time is finite. We get to choose how to use it. Do a time audit. Look at what you are wasting your time on. What's not in priority. You do have the time and investing that time. Some of that time in yourself to better yourself has a ripple and exponentially positive effect on all of the other things that you're doing. I am like an echo your sentiments there. I totally agree we all have the same 160 hours a week.

I always say this. I honestly built a million-dollar business, built this podcast because I stopped

watching TV for like four or five years. That's it. It's like that unlocked all the time I needed. And so you can do it too. Let's get to the last three steps. This is where we actually take action. It's the walk and rest and reflect. You hit on these a little bit, but let's get a little bit more detail and then we're going to close out the interview. For the walk part, Colin, I want to understand like, what do we actually need to think about during this walk? So again,

“probably not in the time we have. That's why there is a book. That's why this isn't a tweet. That's”

why it's not a tweet. That's why it's not a blog post. I will say this. The book reads quick.

like some insane. It's not a thousand-page atlas shrug. There's something like this to be slogged through.

“But it does lay out that. It gives you a framework to be thinking about these things. So part of”

that answer is in reading the book. But also during that walk, we're all dealing with different limiting beliefs. I write about the ten most common ones. Three of them might be like, oh my god, I'm dealing with other five or something. Oh, that's not me. But those other three might be something for a different person. So I can't tell anyone specifically what it is. Again, the book really lays out a framework for what to think about and how to engage your mind

at that intention of that. A couple of things about the walk in practical matters. The website 12hrwalk.com. You sign up there. There's lots of FAQs. I'll email you more inspirational content along the way to keep you accountable to your commitment. But more than anything, it's wherever you want it. I actually encourage people to do it out the front door and I say that for a reason, which is, it's so easy to go, oh one day I'm going to do this. I'm going to wait

till I'm on that vacation a year from now on Hawaii on the beautiful trail of the duddy duck, like the whatever. Well, two does two things. One that just kicks the kicks down the curb,

you know, and you might never get to it. But more than anything, what it does is it puts the walk

this moment as other, as a separate from the rest of your life. When you walk out your front door, this experience imprints on your day-to-day life. Meaning when you're driving to work, the following day or the following week, you get to an intersection, you go, oh, I was here on our three and I was thinking about this and it brings you right back into that headspace, into that possible mindset and so it imprints on your day-to-day life. So I encourage people to do it

from their front door. A common question is, and I answered it before, "City noise, street noise, people walk and pass to you. Totally fine. Can you stop off and go pee at a gas station or a deli or something like that? Yes, use common sense. Don't talk to people for 20 minutes inside the store. You can go in and out without really having deep interaction." And that's the 12-hour walk.

“The rest also important. The rest is, look, this is meant to meet you where you're at.”

You're not hearing this from in out. You're like, "Well, great. Collins, a 10-time world record holding your sport walked a crescendo at a point of 375 pounds, so that must be nice." Like, this isn't for me. No, that is not the point. This is not a race. This is for you to meet you where you're at today. You don't need to train for this. You take as many breaks as you want. The rest is fine. Because the rest, you are still out there. You are ultimately out there training

your mind. You are training your mind. That's stillness, that quiet, that solitude, still is maintained during those rest. The clock is still taking. It's the 12-hours spent alone. Walk when you can. Move your body when you can. Be outside the whole time. That is the exercise. And then the reflect. The app prompts you to do this. I say this in the book. I prompt you to do this. But it's the same thing as the front end. That video on the front end. Take that video on the back end.

And if the next day you want to share it on social media, that's your own program. But that's not why I'm asking you to record the video. I'm asking you to record the video because I want you in your purest, most vulnerable, a little bit tired, sweaty, maybe a little dehydrated from a long day, moment to reflect on how you're feeling. So a day from now, a week from out, a month from now, you can go back to that and remind yourself. Right. I had this break

through. This happened for me. This, I actually did this. I accomplished this. It's a touchstone for you to mark that in time. And again, if people want to journal it right or any of that stuff, that's great as well. But I find, you know, we're just like just talk. And I, you know, some

people share their videos with me, which I love seeing. And it's just amazing. I mean, people are

emotionally cracked open. People are that, that, that, that presence that flow state that I describe Antarctica. People are there on the front strips of their porch and their family witnesses. And it's a beautiful thing. So it's a be able to have that moment to reflect on as maybe as life catches up with you. And you want to go back, thank you. Oh, right. There I am. That's me at my

“truest, purest version of myself. I want to remember what that feels like. And so that I can continue”

to apply that moving forward. Yeah. And I personally think the concept of the 12-hour walk is brilliant. I feel like it's actionable. It's something that almost anybody can do, right? And we're going to stick all the links in the show notes for your app for your book. And I can highly recommend the book. It was a great read, super fast read, like he said, and very entertaining. So I hope everybody goes and gets the book. And Collin, we're going to close out the interview. I asked a couple

questions at the end of the show. And we do something fun at the end of the year. So the first question is, what is one actionable thing that our young ambassadors can do today to be more profiting tomorrow? I mean, is it shameful to say, do the 12-hour walk? Do the 12-hour walk? That is actionable. And that will make you more profiting. I love that. And what is your secret to profiting

in life? Stank connected to purpose. And for me, that has been remembering the most important thing,

which is the love of my life, my wife, my community. It all starts there. And I've been able to build abundance and profit financially in other ways because of that. But every time I forget that,

you do? Hang out with me on Instagram @Colonobradie. Follow me there. 12-hour walk.com's got everything

“about the walk. Sign up for the walk. We'll stay in touch with you that way. Download the 12-hour walk”

app and then my website @Colonobradie. I've got all the things about my speaking and other things

about my career. So come hang out. Come say hi. Awesome. We'll call in. Thank you so much. I've been

“smiling here in this interview. It's been so inspiring and motivational. And I think my listeners”

are gonna love it.